30 Farmers. 30 Chefs. 30 Years. 30Th Anniversary Celebration
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The Santa Monica Farmers Market celebrates its 30th Anniversary About the Santa Monica Farmers Market by inviting you to a series of very special events Join us for the Inaugural The Santa Monica Farmers Markets are committed to promoting healthy eating and sustainable agriculture in California by providing fresh agricultural products direct Good Food Festival and Conference from small farms to urban customers, thereby building community and preserving California farmland. Santa Monica Farmers Market celebrates its 30th Anniversary with the very first Southern Established in 1981, the Santa Monica Farmers Markets bring farm fresh produce to approxi- California Good Food Festival & Conference. This unprecedented multi-day event will mately 900,000 customers each year. All four Santa Monica Farmers Markets are organized focus on regional and national issues integral to building a local and sustainable food and managed by the City of Santa Monica for the mutual benefit of all who enjoy them. Since system while supporting the needs of California family farmers. their founding, The Santa Monica Certified Farmers Markets have provided farmers an op- Produced by FamilyFarmed.org, the Good Food Festival brings together farmers, food portunity to stay on their land and to bring the best of California’s bounty to urban residents businesses, sustainable food advocates, chefs, families and individual consumers to: for three generations. About FamilyFarmed.org Celebrate successful local farmers while Build relationships between businesses, introducing a new generation to farming. policy makers and organizations that focus FamilyFarmed.org’s mission is to expand the production, marketing and distribution of locally grown and responsibly produced food in order to enhance the social, economic on food, farming, nutrition, food access, and environmental health of our communities. Learn directly from farmers, chefs, social justice and land stewardship. educators and other experts on growing, FamilyFarmed.org is nationally recognized for “growing the market” for local and preparing, preserving and eating local Assist schools, hospitals, and other sustainable food and collaborates with many of the nation’s largest buyers of local food. and sustainably grown food. institutions to procure food from regional FamilyFarmed.org published Wholesale Success: A Farmer’s Guide to Selling, Post Harvest Handling, September farms and support efforts to build efficient and Packing Produce, a 256-page color manual that trains farmers in food safety, pricing, building Help farmers and food businesses grow by distribution networks. relationships with buyers, calculating return on investment, and more. FamilyFarmed.org has 14 – 18, 2011 connecting them with consumers, trade helped launch three operating food hubs that aggregate and sell produce from local farmers to buyers, and potential investors. wholesale buyers. FamilyFarmed.org’s is also leading a national effort to improve food safety Santa Monica on small farms with the On-Farm Food Safety Project. www.goodfoodfestivals.com Visionaries. Leaders. Revolutionaries. Good Food Pre-Festival Summer Gatherings A few of our speakers: Chris Larson, New Island Capital Sunday - 7/31/2011 Norm Abell, Carlsbad Aquafarm Kathy Lawrence, School Food Focus Sunday Afternoon Pig Roast and Farmers Market Will Allen, Growing Power Ted Levinson, RSF Social Finance Craft Restaurant - 2pm til starlight | $150 Gustavo Arelleno, OC Weekly Andy Lipkis, Tree People Laura Avery, Santa Monica Famers Market Miguel A. Luna, Urban Semillas Join us as we roast locally raised pig, sip local beer and wine, taste Craft’s market inspired ap- Judith Bell, PolicyLink Patty Lovera, Food & Water Watch petizers, and shop with some of our favorite farmers; all to the strings of local bluegrass. As Karen Beverlin, FreshPoint Bob Martin, Pew Charitable Trust evening falls, family style dinner and live auction will follow. Not to be missed! Jennifer Lynn Bice, Redwood Hill Mark McAffee, Organic Pastures Mayor Richard Bloom, City of Santa Monica Phil McGrath, McGrath Family Farm Father Greg Boyle, Homeboy Industries Craig McNamara, Sierra Orchards Tuesday - 8/02/2011 Jerry Brown, Governor of California, (invited) Kathleen Merrigan, USDA, Deputy Secretary Robert Kenner Speaks Out Al Courchesne, Frog Hollow Farm Kelly Meyer, The Teaching Garden Kelly Coyne, Urban Homesteading Bill Niman, BN Ranch FOOD on Pico - 7pm — 10pm | $85 Paula Daniels, City of Los Angeles Michael O’Gorman, Farmer-Veteran Coalition Robert Kenner (writer/director of Food, Inc.) speaks out about the current state of American Will Daniels, Earthbound Farms Russ Parsons, LA Times Laurie David, The Family Dinner agriculture. Cocktail reception afterwards. Mark Peel, Campanile Michael Dimock, Roots of Change Tom Philpott, Mother Jones, Grist Chris Elam - Meatless Monday Walter Robb, CEO, Whole Foods Market Wednesday - 8/10/2011 Steve Ells, CEO, Chipotle Mexican Grill Dr. Robert Ross, California Endowment Chris, Ely, Applegate Farms Queen of the Sun (Good Food Film Series) Craig Ruggles, Winnetka Farm Barry Estabrook, Tomatoland Dave Runsten, Community Alliance of Family Farmers Aero Theatre - 7:30pm — 9:30pm Nona Evans, Whole Kids Foundation Joel Salatin, Polyface Farm This screening of Queen of the Sun includes a panel discussion about local bee-friendly practices Betsy Foster, Whole Foods Market Neelam Sharma, Community Services Unlimited Molly Gean, Harry’s Berries Jim Slama, FamilyFarmed.org including urban beekeeping, bee rescue, permaculture, and biodynamic farming. Suzanne Goin, Lucques Naomi Starkman, Civil Eats Visit www.americancinematheque.com for details. Jonathan Gold, LA Weekly Greg Steltenpohl, founder Odwalla Robert Gottlieb, Occidental College Arjan Stephens, Nature’s Path Jonathan Greenblatt, founder Ethos Water Lee Strom, Farm Credit Administration Saturday - 8/27/2011 Mike Jacobsen, Center for Science and the Public Interest Lisa Lucas Talbot, Slow Food Santa Monica Family Breakfast 101 Marion Kalb, Community Food Security Coalition Woody Tasch, Slow Money Ken Kaplan, MIT Rodney Taylor, Riverside Unified School District On the terrace at Santa Monica Place - 9am — noon | $35 (Children under 12 are free) David Karp, Pomologist, L.A. Times Elizabeth U, Finance for Food Learn to create pastries, chorizos, and conserves for an upcoming Labor Day breakfast in bed. Robert Kenner, Food, Inc. Alex Weiser, Weiser Family Farms Visit www.goodfoodfestivals.com for more information and to reserve your tickets! Fred Kirschenmann, Stone Barns Kevin West, Saving the Season Evan Kleiman, Good Food (KCRW) Jimmy Williams, Hayground Organic Gardening Susan Haymer Erik Knutzen, Urban Homesteading Helene York, Bon Apetit Management Co. Presented by WPA Agricultural Art Opening | Santa Monica High School In the 1930’s a series of remarkable artworks were created by Franklin D. Roosevelt’s Works Project Administration (WPA). Santa Monica High School was the beneficiary of this ambitious program, gaining four new buildings, and two pieces designed by the well-known Gala Celebration abstract painter Stanton McDonald-Wright. Original artworks depicting scenes of farms and farmers in the Los Angeles area have been housed at Santa Monica High School LOCALICIOUS and will be displayed as part of the celebration of the Santa Monica Farmers Market’s Sponsors 30 Farmers. 30 Chefs. 30 Years. 30th Anniversary Celebration. Celebrate the 30th Anniversary of the Santa Monica Farmers Market at Localicious, the Six of these images have been made into posters and are available for sale to the Grand Tasting Gala of the Year. Join us at the water’s edge at the spectacular Annenberg public with proceeds to support the Santa Monica Arts Council, a campus-wide school Community Beach House. L.A.’s top chefs, paired with Market farmers, will showcase the arts organization. best of the season with signature creations and anniversary dishes. Local wines, craft beers and farm-to-bar libations will flow from the areas best mixologists. Friday - 9/16/2011 Annenberg Beach House 7:30pm — 10pm | $125.00 per ticket Christina Noel A limited number of VIP tickets are available for a special pre-event gathering to meet the chefs, farmers and thought leaders on the forefront of the Good Food Movement. Details available at www.goodfoodfestivals.com Image China Walnuts | Artist: Milford Zornes Thursday - 9/15/2011 EVENTS Financing Farm to Fork Conference Schedule 9am — 5pm | Broad Stage | Santa Monica The Financing Farm to Fork Conference educates regional farmers and food processors about various financing strategies and links them directly to financiers. Farms and food businesses can apply to be in the Financing Fair, which provides opportunities to connect with potential funders. Opening Symposium: Celebrating 30 Years of the Santa Monica Farmers Market’s 7pm — 10pm | Barnum Hall | Santa Monica High School Come celebrate 30 years of groundbreaking work by the Santa Monica Farmers Market. Join Wednesday - 9/14/2011 local, state, and national leaders for this historic celebration as they discuss the impact of the Markets work and how it continues to fulfill its mandate of growing local food and supporting Santa Monica Farmers Market | 8:30am — 1:30 pm local farmers in Santa Monica. Speakers include “rock star” farmers, local and national food Santa Monica Farmers Market Amelia Saltsman, author of The Santa Monica Farmers Mar- experts, world class chefs, and prominent political leaders. ket Cookbook, will kick off the Good Food