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On the Following Pages the Responses Shown Are Filtered to Include Residents of Klickitat County Age 11 Or Older

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Klickitat County Solid Waste 2003-12 Fair Survey Report Introduction The surveys were conducted over a period of four days during the county fair. Four different surveys were given, each on a different day, with subjects covering Public Outreach, Organics, Recycling and Household hazardous Waste. The purpose of the survey was to measure county residents’ knowledge and awareness of county solid waste programs and activities. 2012 marks the tenth year we have conducted these surveys. In an effort to motivate people to fill out a survey we gave them a coupon which could be redeemed for $1.00 toward the purchase of a food or beverage item at one of the participating local vendor booths during the county fair. Most of the vendors are non-profit groups like the senior class of a local high school or a local chapter of Kiwanis. We also include local commercial vendors. Anyone of any age, a resident of the county or just a visitor from out of state attending the county fair can take the survey and receive a coupon. Information collected on the survey for age and the “town closest to their home” allow us to filter the results later. Below is the unfiltered response for one day of the survey. As you can see it is heavily weighted toward the younger population. 10 or 11 to 19 to Less 18 49 50 + 2003 13.8% 39.8% 17.1% 29.3% 2004 19.1% 36.8% 22.1% 22.1% 2005 30.5% 52.6% 13.7% 3.2% 2006 28.0% 38.7% 16.0% 17.3% 2007 38.7% 36.0% 14.7% 10.7% 2008 37.3% 20.0% 20.0% 22.7% 2009 36.0% 26.7% 25.3% 12.0% 2010 29.3% 40.0% 14.7% 16.0% 2011 20.3% 45.9% 14.9% 18.9% 2012 32.4% 40.5% 13.5% 13.5% On the following pages the responses shown are filtered to include residents of Klickitat County age 11 or older. 1 of 29 Klickitat County Solid Waste 2003-12 Fair Survey Report Public Outreach The public outreach survey attempts to measure which media are most effective at reaching the population. We use direct mail, newspapers, radio ads and talk shows, telephone hot line, a web site, public speaking, planned workshops, outreach through public events and onsite visits on request. Age of Survey Pool: In the most recent filtered results approximately 60% are teens, 40% parent or grand parent age. There appears to be a 60/40 split between teens and parental age responses over time. 11 to 19 to 18 49 50 + 2003 46.2% 19.8% 34.0% 2004 45.5% 27.3% 27.3% 2005 75.8% 19.7% 4.5% 2006 53.7% 22.2% 24.1% 2007 58.7% 23.9% 17.4% 2008 31.9% 31.9% 36.2% 2009 41.7% 39.6% 18.8% 2010 56.6% 20.8% 22.6% 2011 57.6% 18.6% 23.7% 2012 60.0% 20.0% 20.0% 2 of 29 Klickitat County Solid Waste 2003-12 Fair Survey Report Community Representation: Goldendale area residents make up the majority of the responses, which is expected. The county fair is located in Goldendale and Goldendale is the largest population center in the county, accounting for about 1/3rd of the total county population. Other communities represented are Bickleton, Centerville, Glenwood, Klickitat and Lyle. It is interesting to note that these communities are all less than 40 miles from Goldendale. The communities with very low response are either located more than 40 miles from Goldendale or have relatively small populations. All Ages 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Alderdale 0.0% 0.0% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.7% 0.0% Bickleton 4.8% 3.2% 12.5% 6.1% 15.0% 15.1% 10.1% 18.3% 16.4% 11.9% Bingen/WS 1.0% 4.8% 5.7% 4.1% 2.5% 0.0% 2.9% 1.4% 0.0% 3.0% BZHusum 1.0% 1.6% 1.1% 0.0% 2.5% 1.4% 0.0% 2.8% 4.1% 6.0% Centerville 0.0% 4.8% 3.4% 4.1% 5.0% 4.1% 4.3% 8.5% 2.7% 9.0% Dallesport 0.0% 1.6% 0.0% 0.0% 2.5% 2.7% 0.0% 0.0% 1.4% 3.0% Glenwood 2.9% 3.2% 0.0% 8.2% 5.0% 15.1% 1.4% 11.3% 5.5% 1.5% Goldendale 71.4% 52.4% 68.2% 63.3% 57.5% 43.8% 73.9% 53.5% 56.2% 50.7% Klickitat 7.6% 9.5% 5.7% 4.1% 2.5% 2.7% 1.4% 1.4% 4.1% 6.0% Lyle 7.6% 14.3% 0.0% 8.2% 7.5% 1.4% 2.9% 1.4% 2.7% 3.0% MaryHill 1.9% 1.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Roosevelt 0.0% 1.6% 0.0% 0.0% 0.0% 1.4% 1.4% 1.4% 0.0% 4.5% Snowden 1.0% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% TroutLake 1.0% 0.0% 1.1% 2.0% 0.0% 0.0% 1.4% 0.0% 4.1% 0.0% Wishram 0.0% 1.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% Other 0.0% 0.0% 0.0% 0.0% 0.0% 11.0% 0.0% 0.0% 0.0% 0.0% 3 of 29 Klickitat County Solid Waste 2003-12 Fair Survey Report Favorite Radio Stations: We run public service announcements on all of the radio stations listed. We also appear on talk shows on KLCK am and KIHR am. Station Format: Coverage KMCQ contemporary pop music west/central KLCK oldies/local talk central KYYT country west/central/east KACI am/fm conservative talk west/central/east KIHR contemporary pop music and local talk west KMSW pop/rock/hip-hop west/central KCGB rock/metal west/central Strongest response is for the local country western music station, KYYT, which also happens to have the strongest signal. This response may also reflect the fact that the survey was performed at the local county fair and rodeo event. The response could be quite different if we did the surveys at the Huckleberry Festival in Bingen/White Salmon. KLCK moved its broadcast tower in 2010 so the signal is weaker. It was the news/talk/sports source for the Goldendale area, but in 2011 the live talk show was canceled and listener numbers dropped. KACI 1300 appeals to an older, more conservative audience and has a strong signal during daylight hours. KMSW and KCGB appeal to a younger audience. KIHR, which has the weakest response in this survey is only available in the Bingen/White Salmon area which is not well represented by the survey pool. KMCQ has gone through some management, signal strength and format changes and the responses for this station have declined over the period of the surveys. Age Group 11-18 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 KMCQ_Q104 29.2% 40.0% 18.4% 21.4% 8.7% 6.7% 11.1% 0.0% 0.0% 0.0% KLCK_1400 6.3% 8.0% 18.4% 17.9% 8.7% 20.0% 22.2% 7.1% 0.0% 29.6% KYYT_102-3 37.5% 44.0% 55.1% 64.3% 65.2% 33.3% 66.7% 57.1% 64.7% 51.9% KACI_1300 4.2% 8.0% 6.1% 0.0% 4.3% 0.0% 5.6% 3.6% 0.0% 11.1% KACI_97-7 12.5% 0.0% 12.2% 10.7% 13.0% 13.3% 5.6% 25.0% 20.6% 7.4% KIHR_1340 0.0% 0.0% 2.0% 3.6% 0.0% 0.0% 0.0% 3.6% 0.0% 3.7% KMSW_92-7 12.5% 16.0% 10.2% 21.4% 8.7% 0.0% 5.6% 0.0% 11.8% 7.4% KCGB_105-5 16.7% 0.0% 6.1% 0.0% 8.7% 0.0% 0.0% 7.1% 5.9% 7.4% 4 of 29 Klickitat County Solid Waste 2003-12 Fair Survey Report The survey results indicate we are reaching over 50% of the teen age group through radio. 5 of 29 Klickitat County Solid Waste 2003-12 Fair Survey Report Age Group 19-49 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 KMCQ_Q104 12.5% 16.0% 0.0% 3.6% 4.3% 0.0% 5.6% 0.0% 0.0% 0.0% KLCK_1400 12.5% 12.0% 10.2% 10.7% 8.7% 13.3% 16.7% 7.1% 8.8% 7.4% KYYT_102-3 22.9% 28.0% 14.3% 21.4% 30.4% 86.7% 61.1% 21.4% 23.5% 11.1% KACI_1300 4.2% 0.0% 4.1% 0.0% 4.3% 0.0% 16.7% 0.0% 2.9% 3.7% KACI_97-7 0.0% 0.0% 2.0% 0.0% 4.3% 0.0% 5.6% 0.0% 2.9% 0.0% KIHR_1340 2.1% 0.0% 0.0% 3.6% 4.3% 0.0% 0.0% 0.0% 0.0% 3.7% KMSW_92-7 2.1% 0.0% 0.0% 0.0% 8.7% 6.7% 11.1% 10.7% 2.9% 3.7% KCGB_105-5 0.0% 4.0% 0.0% 0.0% 8.7% 0.0% 5.6% 0.0% 2.9% 7.4% The survey results indicate we are reaching about 40% of parent age group through radio.
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    AFFILIATE LIST DMA STATION FREQUENCYFORMAT National AFN National NCNN 001 New York WDBY-FM 105.5 Country 001 New York WINE-AM 940 All Sports 001 New York WRKI-FM 95.1 Classic Rock 001 New York WALL-AM 1340 Classic Hits 001 New York WBAB-FM 102.3 Classic Rock 001 New York WBLI-FM 106.1 Pop Contemporary Hit Radio 001 New York WDLC-AM 1490 Country AFN (American 001 New York WHFM-FM 95.3 Classic Rock Forces Network) 001 New York WJJF-FM 94.9 News Talk Information is a worldwide, 001 New York WJRZ-FM 100.1 Classic Hits satellite-delivered, 001 New York WMGQ-FM 98.3 Adult Contemporary radio network 001 New York WPAT-AM 930 Ethnic reaching 1.2 001 New York WYNY-AM 1450 Adult Contemporary million American 002 Los Angeles KTOX-AM 1340 Talk/Personality service men and women and their 002 Los Angeles KTOX-FM 104.1 Talk/Personality families stationed 002 Los Angeles KTPI-FM 97.7 Country at bases, 002 Los Angeles KVTA-AM 1590 News Talk Information embassies and 003 Chicago WAIT-AM 850 Spanish Religious consulates in 003 Chicago WCCQ-FM 98.3 Country more than 177 003 Chicago WCGO-AM 1590 Talk/Personality countries and 200 003 Chicago WCPT-AM 820 Talk/Personality ships at sea. 003 Chicago WCPT-FM 92.5 Talk/Personality 003 Chicago WCPY-FM 92.7 Variety 003 Chicago WDRV-FM 97.1 Classic Rock 003 Chicago WEEF-AM 1430 World Ethnic 003 Chicago WERV-FM 95.9 Classic Hits 003 Chicago WIMS-AM 1420 News Talk Information 003 Chicago WJOB-AM 1230 News Talk Information 003 Chicago WKTA-AM 1330 World Ethnic 003 Chicago WLIT-FM 93.9 Adult Contemporary 003 Chicago WNDZ-AM 750 Variety 003 Chicago WPJX-AM 1500 Spanish Contemporary 003 Chicago WSBC-AM 1240 Variety NCNN (The 003 Chicago WSHE-FM 100.3 Adult Contemporary North Carolina 003 Chicago WWDV-FM 100.1 Classic Rock News Network) 003 Chicago WXNU-FM 106.5 New Country has been a 004 Philadelphia WPGG-AM 1450 News Talk Information trusted news 004 Philadelphia WSJO-FM 104.9 Hot Adult Contemporary source for North 004 Philadelphia WBEN-FM 95.7 Adult Hits Carolinans since 004 Philadelphia WDOV-AM 1410 News Talk Information 1942.
  • DOC-309139A1.Pdf

    DOC-309139A1.Pdf

    FEDERAL COMMUNICATIONS COMMISSION FACT SHEET FY 2011 AM & FM RADIO STATION REGULATORY FEES Class of Fac. Id. Call Sign Licensee Name Service 84272 961115MD NORTHERN LIGHTS BROADCASTING, L.L.C. FM 87880 970724NE PAMPA BROADCASTERS INC FM 88463 970925MP KRJ COMPANY FM 89133 971022MC GEORGE S. FLINN, JR. FM 160321 DKACE INTERMOUNTAIN MEDIA, LLC AM 164193 DKAHA SOUTH TEXAS FM INVESTMENTS, LLC FM 164213 DKANM TANGO RADIO, LLC FM 166076 DKBWT MAGNOLIA RADIO CORPORATION FM 83886 DKCHC PACIFIC SPANISH NETWORK, INC. FM 33725 DKCLA M.R.S. VENTURES, INC. AM 161165 DKDAN INTERMOUNTAIN MEDIA, LLC AM 129546 DKEWA KM COMMUNICATIONS, INC. AM 170947 DKGQQ KEMP COMMUNICATIONS, INC. FM 165974 DKHES INNOVATED FACILITY SOLUTIONS, INC. FM 160322 DKIFO INTERMOUNTAIN MEDIA, LLC AM 170990 DKIXC NOALMARK BROADCASTING CORPORATION FM 164216 DKKUL-FM TANGO RADIO, LLC FM 164214 DKNOS TANGO RADIO, LLC FM 4236 DKOTN M.R.S. VENTURES, INC. AM 52619 DKPBQ-FM M.R.S. VENTURES, INC. FM 86857 DKRKD M.R.S. VENTURES, INC. FM 170967 DKRKP JER LICENSES, LLC FM 164191 DKTSX SOUTH TEXAS FM INVESTMENTS, LLC FM 70630 DKTTL W.H.A.M. FOR BETTER BROADCASTING, INC. FM 164197 DKXME SOUTH TEXAS FM INVESTMENTS, LLC FM 33726 DKZYP M.R.S. VENTURES, INC. FM 16551 DKZYQ M.R.S. VENTURES, INC. FM 160230 DNONE NORTH STAR BROADCASTING PARTNERS, LLC AM 160392 DNONE TONOPAH RADIO, LLC AM 48759 DWCMA PERIHELION GLOBAL, INC. AM 2297 DWCRW NATIONS RADIO, LLC AM 46952 DWCUG MULLIS COMMUNICATIONS, INC. AM 160767 DWDME WIRELESS FIDELITY OF NORTH AMERICA, INC. AM 71349 DWDOD WDOD OF CHATTANOOGA, INC.