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Bike Share Feasibility Study Business Plan

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REDMOND, WASHINGTON BIKE SHARE FEASIBILITY STUDY DRAFTREDMOND, Technical WASHINGTON Memorandum #2: BusinessBike Share Plan Feasibility Study NOVEMBERMARCH 2016 2015 City of Redmond Bike Share Feasibility Study Contents 1. Executive Summary ...................................................................................................................................................................... 3 2. What is Bike Share? ....................................................................................................................................................................... 5 Evolution of Bike Share Technology ....................................................................................................................................... 5 Evaluation of Technology Options .......................................................................................................................................... 7 3. Benefits of Bike Share ................................................................................................................................................................... 9 Financial Benefits ........................................................................................................................................................................... 9 Health Benefits .............................................................................................................................................................................. 12 Transportation/Mobility Benefits ........................................................................................................................................ 13 Safety Benefits ............................................................................................................................................................................... 14 4. Bike Share System Case Studies ............................................................................................................................................ 16 5. Program Goals and Interest in Bike Share ........................................................................................................................ 22 Determining Goals and Evaluation Criteria ................................................................................................................. 23 6. Stakeholder & Public Engagement ....................................................................................................................................... 26 7. Local Context Analysis ............................................................................................................................................................... 28 Demographics ............................................................................................................................................................................... 28 Population .................................................................................................................................................................................. 2 9 Early Adopters ......................................................................................................................................................................... 30 Employment .............................................................................................................................................................................. 30 Visitors ........................................................................................................................................................................................ 31 Policy Environment .................................................................................................................................................................... 32 Physical Characteristics ............................................................................................................................................................ 33 Transit ......................................................................................................................................................................................... 33 Bike Network ............................................................................................................................................................................ 34 Climate ......................................................................................................................................................................................... 34 Challenges and Mitigation Strategies .................................................................................................................................. 35 Existing Conditions Assessment Conclusion.................................................................................................................... 37 8. System Planning ........................................................................................................................................................................... 39 Basis for Service Area Recommendation ........................................................................................................................... 39 Station Spacing and Footprint ................................................................................................................................................ 43 Recommended System and Phasing Plan .......................................................................................................................... 45 9. Business Model ............................................................................................................................................................................. 50 10. System Costs ............................................................................................................................................................................... 57 March 2016 / Page 1 City of Redmond Bike Share Feasibility Study 11. System Revenues ...................................................................................................................................................................... 62 User Revenues ............................................................................................................................................................................... 6 2 Rate Schedule ........................................................................................................................................................................... 62 Membership and Ridership Forecast ............................................................................................................................. 65 Grants and Public Funding ...................................................................................................................................................... 68 Advertising and Sponsorship Revenues ............................................................................................................................ 69 System Revenue Summary ...................................................................................................................................................... 72 12. Preliminary Financial Plan .................................................................................................................................................... 73 Cash Flow Analysis ...................................................................................................................................................................... 73 13. Summary ....................................................................................................................................................................................... 76 March 2016 / Page 2 City of Redmond Bike Share Feasibility Study 1. Executive Summary Now is an opportune time for bike share, and bicycling in general, to thrive in Redmond. The Transportation Master Plan was recently adopted. Redevelopment in downtown Redmond has created a new, walkable and bikeable community with thousands of new housing units, and many new open spaces and businesses. The future light rail station in the Overlake District, and eventually downtown Redmond, will provide enhanced mobility and tie the city more closely with downtown Bellevue and Seattle. Microsoft continues to improve its campus with new buildings, paths, and streetscapes and intends to launch bike share on its campus very soon. In Seattle, the Pronto Cycle Share network has completed its first full year of operations and will continue to provide mobility options for the city. Regionally, the future looks bright for bike share as the state legislature recently allocated $5.5 million in grant money for bike share on the Eastside. It is within this context that the City of Redmond Bike Share Feasibility Study was developed. The intent of the Study is to determine the feasibility of launching bike share and to develop a system plan, station siting guidelines and a business plan for the City of Redmond. The business plan presents information on the proposed system size and phasing; outlines options for a business model that will be used to own, administer and operate the system; presents a five‐year pro‐forma financial plan for funding the system, and identifies operational considerations for the program.
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