Post Show Report

13th Edition POST SHOW REPORT

352 Exhibitors 40,000㎡ Exhibition Area 16,557 Visitors 1,200+ Professional Buyers 20 Co-located Conferences 3,369 Conference Attendees 55,402 Online Views

WWW.VIV.NET A LIVELY SHOW AND A MILESTONE EDITION FOR VIV IN CHINA

Over the 3 days at the Qingdao Cosmopolitan Exposition, the show welcomed a total of 16,557 professional visitors. At the same time, the global buyers joined virtually via the digital "Explore VIV" platform that registered 55,402 page views. This is the post show report of a vibrant 2020 edition of the show. This year the event also offered a valuable occasion to celebrate the 20 years of VIV presence in China. Despite the COVID limitations in travelling, VIV Qingdao 2020 presented no less than 40,000 square meters of exhibition space, with 352 featured companies covering the Feed to Food supply chain.

55,402 PAGE VIEWS

The online visitors reached out to the exhibitors in Qingdao from 30 countries, including China, Iran, UK, the Netherlands, Peru, Canada, Brazil, Germany, Japan, USA, the Philippines, Malaysia, among others.

QUALITY VISITOR PROFILES 91% 97% 66% are Key Buyers Exhibitors satisfaction Visitors satisfaction

Visitors top 10 main businesses Visitors job functions Visitors top 10 products interest Chinese visitors origin Northeast China 5.20%

25.01% Distributor/ Dealer 31.61% General Manager / Senior Manager / Farm owner 33.58% Feed & Feed Ingredients 22.51% Farm 24.40% Marketing / Sales Manager / Representative 28.94% Feed Additives Northwest China North China 18.80% Integrated company 28.48% Farm and housing equipment 0.97% 17.05% Technical Manager / Engineer / Technician 18.63% 8.83% Breeding and Hatching 20.71% Bio-products (Vaccine, Veterinary drugs, etc.) 12.30% Purchase Manager/ Purchaser 5.51% E-business 20.62% Feed milling equipment Southwest China Central China East China 4.56% Packaging / Logistics / Refrigeration company 3.27% Veterinarian 16.81% Breeding/ Hatching 2.37% 10.81% 4.36% Slaughtering house 2.97% Nutritionist 12.46% Waste treatment equipment 58.14% 4.05% Food wholesale trader/ Supermarket/ Chain restaurants 4.70% Researcher 12.43% Veterinary equipment/ Protective equipment South China 3.42% IT & Automation servicer 11.32% Slaughtering & Meat/ Egg Processing & Handling 3.71% Consultant 3.87% 3.27% (Meat / Egg / Milk) Processing / Handling company 9.32% IT & Automation services

2020 Top Buyers selection

Cargill China Tyson China Bright Food (Group) Co., Ltd Shanxi Jinlong Group Henan Jingwang Pig Breeding Co., Ltd Shandong Tianyuan Feed Co., Ltd CP Group-China Wanlida Group Fang Zheng Si Liao Zhu Shi Fu Feed Group Henan Julong Biological Engineering Co., Ltd Shanghai Xinyang Animal Husbandry Co., Ltd CP Nantong Co., ltd Weifang Tianhe Feed CO.,Ltd Hua Ying Group Interchemie Mu Kang Yuan (Jiaonan City) Shanxi Changrong Agricultural Technology Co., Ltd DSM Muyuan Food Co., Ltd Luoniushan Co., Ltd Jiangsu Hongxuan Ecological Agriculture Co., Ltd Ningxia Xiaoming Agriculture and Animal Husbandry Co., Ltd Shenyang Yunken Animal Husbandry Co., Ltd ABG New Hope Liuhe Co., Ltd Cooperl China Jiangsu Lihua Animal Husbandry Co., Ltd Qingdao Vital Grain Agricultural Development Co., Ltd Shijiazhuang Zhong Nong Pharmaceutical Trading Co.,Ltd Shuanghui Group Wens Food Group Huanshan Group Korea Trade-Investment Promotion Agency Shandong Chunxue Food Co., Ltd Wuhan Tianzhong Animal Husbandry Co., Ltd TEQU Group Da Beijing Nong Group (DBN) Jinluo Food Group Guangxi Yangxiang Co., Ltd Shandong Longda Meat Foodstuff Co., Ltd Yunnan Yunmu Meat Food Co., Ltd Trouw Nutrition Aisen Meat (Jiangsu) East Hope Group Hanswine Food Group Co., Ltd Shandong Minhe Animal Husbandry Co., Ltd ADM Animal Health & Nutrition (Nangjing) Co.,Ltd Twins Group Anyou Group Note: partial list of our buyers EXHIBITORS REMARKABLE ENGAGEMENT SOME COMMENTS FROM OUR EXHIBITORS

AND A WIDE RANGE OF CONTENT SHARING THE SHANXI COUNCIL FOR THE PROMOTION OF INTERNATIONAL TRADE Mr. Liwen Zhang | Director "This is the ﬁrst time we organize a group participation of 13 livestock VIV Qingdao enhanced its scope towards various sectors of the livestock industry, expanding its content on live pig and enterprises from Shanxi Province at VIV Qingdao. We mainly intended to poultry breeding, ruminant farming topics, but also on the disposal of livestock manure in environmental-friendly methods, promote "China Shanxi Brands" at an international platform so as to animal welfare, livestock antibiotic-free and alternative feed farming practices. introduce the livestock enterprises and products of Shanxi Province to Leading players in these sectors, from China and abroad, actively engaged in the exhibition by presenting onsite a wide a larger market. All exhibitors expressed deep satisfaction with the QINGDAO XINGUANGZHENG HUSBANDRY range of quality products and taking part in high-end international summits related to their ﬁelds of expertise. Exhibitors exhibition participation results. We look forward to a more intensive CO., LTD. shared practical insights from multiple perspectives, facilitating the international knowledge exchange about cutting-edge cooperation with VIV Qingdao in the future." Mr. Mingming Zhang | Technical Director technologies. "Our company just entered the pig farming equipment sector this year. The event gave us the great opportunity to meet a lot of pig farming leaders and new customers. A MULTI-SPECIES EXHIBITION COVERAGE We have already booked our booth for VIV Qingdao 2021!"

QINGDAO RUNDA BIOTECHNOLOGY CO.,LTD. Mr. Qu | Brand Operation Director "We are very satisﬁed with VIV Qingdao. Not only the exhibition was great, but GUANGZHOU GUANGXING POULTRY EQUIPMENT GROUP CO., LTD. the venue was well equipped, and the Mr. Yingke Pan | Deputy General Manager organization offered a perfect service. "VIV Qingdao strives to build a global bridge linking all sectors Exhibitors were taken care of, also throughout the livestock industry chain "from feed to table" covering regarding the measures adopted for the pig farming, poultry farming, dairy and aquatic products. Visitors have epidemic prevention and control." experienced an extraordinary show. Farmers, breakthrough technology and innovative ideas were some of the focus points of the show contents. Guangzhou Guangxing Group will work with VIV to create more value for domestic and foreign customers and jointly promote the sustainable development of the livestock industry."

QINGDAO CHINA SEA ENVIRONMENT & ENGINEERING CO,. LTD.

Note: a small glimpse of some of the exhibiting companies. Ms. Paula Huang | Marketing Planning Executive "We have participated in several exhibitions in the region, but VIV is our favorite. During the show, we have acquired many high-quality clients. Because the output was higher than the investment, we did not hesitate to book a booth for the next year edition. We are really looking forward to the future cooperation with VIV Qingdao."

MEJI SEIKA PHARMA CO., LTD Mr. Congying Che | Chinese Region Manager "This was the second time for us participating in VIV Qingdao. Generally speaking, the show was very good. Because of Covid-19, foreign visitors were relatively few, but almost all the people in this industry came. So it was very effective for our promotion. Regarding the exhibitor's service, compared to other shows held in China, VIV is the best one and we will continue to join in the coming years." VIV Live Show attracted 5.5w+ visits online, Bold Innovation in Digital Trade Model

EXPLORE VIV WON 55,402 PAGE VIEWS

The positive atmosphere that exhibitors and visitors of the livestock industry could experience in Qingdao, went digital! The show reached the overseas audience via the VIV Qingdao newly launched digital platform "Explore VIV" which made possible for the international industry to be part of the VIV Talk Show, Webinar, Business Match-making, and the Online Recommendation.

The Digital dimension of VIV Qingdao

Explore VIV: live broadcast VIV Talk Show: valuable content on air For the first time professional buyers, who could not travel to A series of in-depth interviews with key personalities of the the show venue, were able to visit "virtually" more than 50 livestock farming community and experts were conducted by companies in the fields of antibiotic-free and alternative feed industry media partners onsite and broadcasted on the VIV livestock farming, intelligent pig farming, poultry epidemic Qingdao digital platform both in Chinese and English. The prevention and control, and intelligent poultry farming. discussions contributed to the spread strong and positive signals Online Business Match-making In addition, 10 selected export-oriented Chinese exhibitors of recovery for the livestock industry both in China and abroad, offered a special English presentation of their Exhibition for as well as valuable content on multiple topics. overseas visitors "attending virtually" their booths from afar. Match-Making: online trade meetings Match-Making: a good international attendance A unique match-making session dedicated to the development The online trade match-making portal, launched this year for of business relations between China, on the supply side, and the first time, registered around 12,000 visitors and nearly 1,000 Webinar: deep-dive in the future of the Online Recommendation: booths highlight trade meetings held before and during the exhibition days. livestock industry, online Ghana, on the demand side, named "Pig and Poultry Farming On September 17, the organizer provided extra online exposure Online Match-making" and held on the first day of the show, During VIV Qingdao 2020 several conferences and forums and communication support for a selection of exhibitors to was co-organized by VIV Qingdao, Grand International Exhibition Buyers from more than 50 countries and regions, including were broadcasted real-time, including the Global Pig Genetic connect with potential buyers both from China and abroad. and Ghana China Trader. the Netherlands, Pakistan, Russia, Iran, France, Republic of Improvement Summit, a special forum on livestock manure Korea, Germany, Malaysia, the Philippines, Nigeria, Italy, Ghana, management, and more. 23 buyers from Ghana and a selection of exhibitors from Egypt, Sri Lanka, Bangladesh, etc., joined this first online The Live broadcast attracted many online visitors, who China attended this special online session. experience of the VIV Qingdao match-making. continued viewing the recorded contents long after the exhibition days. 450 Supply Companies Explore VIV 12,000 Buyers 1,000 Trade Meetings

Online Business Match-making System STRONG CONFERENCE PROGRAM VIV Qingdao program and content cooperation AND CO-LOCATED EVENTS World’s Poultry Science Association the Danish Pig Research Centre (DPRC) at SEGES Global Dairy Farmers China-Denmark Milk Technology Cooperation Centre 20+ Conferences held during the 3-day show Netherlands Agro & Food Technology Centre (NAFTC) National Engineering Research Center of Biological Feed Association of Ghana Industries – AGI Center of Quality Test and Surpervision for Breeding Swine The high-level conferences staged during the three days of VIV Qingdao, attracted a total of 3,369 professional visitors onsite. Ghana China Trader (Guangzhou), MOA Many keynote speakers from China and from abroad joined the sessions. National Swine Registry Chinese Academy of Agricultural Sciences Chinese Association of Animal Science and Veterinary Medicine Chinese Academy of Engineering The 3rd Farm and Food Integration Forum VIV International Summit 2020 China Pig Industry Chain Ecosystem Platform (CPICP) Wageningen University Dairy Association of Shandong Province Ghent University Rabobank Aeres University of Applied Sciences UBS Securities Zhejiang University Beijing Boyar Communication Huazhong Agricultural University Agri-Intelligence Consulting Nanjing Agricultural University Nan Fang Rural News, Nang Fang Daily Media Group Sichuan Agricultural University Global Food Partners South China Agricultural University Global Pig Genetic Improvement Summit The 1st China Animal Husbandry FFI Consulting Ltd. Guangxi University Antibiotic-Replace Summit (T20) Humane Farm Animal Care (HFAC) Northeast Agricultural University

L’IFIP – INSTITUT DU PORC Note: partial list of our cooperation parties.

Co-located exhibitions on Agri-business and supporters

Sustainable Solutions for Animal Waste Treatment China's Transition To Cage-free Egg Production: Co-located Insights from Global Experts 3 Exhibitions Powered By: The Ministry of Agriculture and Rural Affairs, PRC Qingdao Municipal Government Shangdong Provincial Department of Agriculture and Rural Affairs Qingdao Municipal Agriculture and Rural Affairs Bureau China Council for the Promotion of International Trade, Qingdao Sub-Council Efﬁciency and Proﬁt Improvement 2020 China Rumination Technology Chinese Agri-produce Marketing Association on Layer and Egg and Industry Development Summit VIV in China 20 Years Support to the Future of the Industry Welcome cocktail and Thanks Award ceremony Nourishing the new generation of experts

The welcome cocktail on September 17th was an important gathering for the To support the preparation of professional operators and enhance the members of the industry. cultural background of young workers operating in the animal husbandry Concurrently, the "Thanks Award" was announced to top Chinese and foreign industry, Douli media, VIV Qingdao, AIC and Global Pig Genetic Improvement companies, trade associations, industry media, and partners who have contributed Summit jointly organized a Charity Sale. Beautiful artworks were donated by the most to China’s animal husbandry development and to VIV success in China several companies, contributing to the funding of two colleges in Shandong. over the past 20 years. Among the Award categories, we had: "Best Cooperation Partner", "Outstanding Communication Partner", "Top Livestock Enterprise in Shandong", and more.

Buyers program VIP delegations of professional visitors 360 Platform VIV Qingdao 2020 continued its Buyers invitation program. The show A year-round integrated service for the organizes professional delegations of buyers visiting the exhibition and meeting with key suppliers at the booths. livestock industry This year the delegations included: a large-scale Pig Farm delegation, a Pig Breeding delegation, a Livestock and Poultry Farm delegation VIV Qingdao has initiated a year-round online system, for the industry from Shandong province and from surrounding regions, and more to connect, match-make, get updates, and stay in touch. groups of high-end buyers organized according to specific fields of Make sure you explore this new online dimension and integrate it in interest. The delegations paid on-site visits to more than 50 selected your business resources for 2021. exhibiting companies. | MATCH-MAKING | GLOBAL-REACH | HOSTED-BUYERS

Strong Online Platform Hybrid Programs

Great Content & Value Connect with the Industry VENUE: Book your 2021 booth, contact us for extra benefits:

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