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CONFIDENTIAL Huntington Beach, CA Great Tasting Food ICONIC, ALL-AMERICAN MENU OF BURGERS, FRIES, AND MILKSHAKES Opportunity to enjoy great food in a full Americana dining experience with friends and family A multi-generational brand, attracting all ages with its significant brand loyalty Competitive edge with its good quality and great tasting food compared to competitors (IHOP, Shake Shack, Cheesecake Factory, Red Robin, Johnny Rockets, TGI Fridays, and Hard Rock Cafe) Investing in brand smiles Ruby’s Diner is an iconic All American, California Brand. Ruby’s menu offers award-winning burgers, fries, made-to-order milkshakes, and breakfast served all day. Representing the iconic 1940s and 50s, Ruby’s full service, family dining feature quality food in a fun and friendly atmosphere. The more complicated the world gets, the more we wish we could travel back to a simpler time. Now, Ruby’s is coming to you worldwide! So you can travel back to simpler days and enjoy a fantastic breakfast, lunch or dinner at Ruby's Diner. Company Entities: Ruby’s Franchise Systems Inc (RFS) Ownership: Privately held Years: 35 year brand Category: Full service restaurant, family dining Locations: 36 restaurants (12 company owned, 24 franchised) Territory: United States Growth: US and International Design: Wood tones, red leather, black and white accents Ideal Size: 3,000 sf full diner format with 100 seats - patio. Size Range: 800 sf to 6,500 sf Ideal Locations: Coastal, malls, open malls, airports, food courts Ruby’s Brand Highlights & Awards “Best Restaurant for Kids” • Kids drive sales • Breakfast, lunch, and dinner “Best Lunch Place” • Refillable fries “Best Family Lunch Restaurant” • Popular shakes “Best Kid Friendly” • Tremendous brand DNA • Post War, Surf City themes • Multi-generational brand • Friendly staff • Cool vibe • All American Diner Why invest in Ruby’s? • It’s fun and family friendly! • More than just a burger franchise: It’s an iconic brand • Awarded best in family dining • Quality food is a priority • Experienced restaurant franchise development team • High average unit volumes per location • Flexible store model with adaptability of location formats, size, theme, and design • Excellent growth potential • Strong brand loyalty • Multi-generational following • Everyone loves Ruby’s! Only the Best for Our Guests Ruby’s “friendly factor” in guest service is unparalleled! Breakfast Menu Lunch and Dinner Menu Lunch and Dinner Menu Kids Menu Enhancing the Menu Recent menu trends focus on better for you and “twists” on traditional items. Beverages are in the spotlight with craft preparations and creative concoctions. Ruby’s has always lead the pack with new, innovative menu items, and will continue to be an industry leader in developing and providing new foods to allure new customers, and retain its New breakfast items added have been a tremendous success: Breakfast Grilled Cheese | Southern Fried Benny | Country Breakfast Sliders | Mile High Quesadilla | Country Sausage & Biscuit Bowl | Egg White Burrito | Banana Nut French Toast Social Media Ruby’s has strong brand loyalty and ranks high in social media popularity. Every day at Ruby’s is an Instagram moment, highlighting the uniqueness of food shots which attract “foodies” and followers on Instagram, Twitter, and Facebook. Facebook is a hub for social media activity and promotions. Tweets and retweets are very popular. While Google and Yelp offer great influence for reviewers and exclusive promotion opportunities. Ruby’s utilizes all trending social platforms to promote and attract new and loyal guests Social Media Magazine Publications Best Airport Sit Down Dining Destination - USA Today 2016 Zagat Rated Best of OC - Orange County Register Best Restaurant for Kids - LA Parent Magazine Reader’s Choice Award - Parenting OC Best Family Lunch Restaurant – The Maui News Urbanspoon.com Flexible Models Adaptable models Attract new customers High traffic count High visibility real estate positioning Classic diner, beach shack, and contemporary designs fit well within the brand Models include: • Airports • End Caps • Malls • Strip Malls • Tourist Best Format: Full Service Ruby’s continues to explore exceptional locations for traditional diner formats that can match the enduring charm and uniqueness of the rest of Ruby’s restaurant portfolio, primarily in new cities in the US and internationally The Outlets Mall - San Clemente, CA Most Iconic: Pier Locations Match casual Southern California lifestyle through locations on piers and marinas Most Efficient: Small Footprint Locations Airports Theme Parks Small Spaces in Downtown Areas Open Malls Street Fronts Military Facilities Casinos Grocery-Anchored Centers Outlets Strip Centers Food Trucks Tremendous success in airports for over 15 years: John Wayne Airport - California Las Vegas McCarran Airport - Nevada Houston Bush Intercontinental Airport - Texas Airport locations offer full menus –breakfast, lunch, dinner- and can offer a liquor component. Great alternative to traditional airline food with full service on quality and charm Ruby’s is a proven airport player and is now looking for additional airports to deploy this great family friendly brand This is a great example of a before and after remodel of a Ruby’s airport location, which recently underwent a complete modernization adapting to the more contemporary style of Ruby’s Diner: Las Vegas McCarran Airport - Las Vegas, NV John Wayne Airport - Newport Beach, CA Houston Bush Intercontinental Airport – Houston, TX Las Vegas McCarran Airport - Las Vegas, NV Ruby’s Dinette – Atlantic City, NJ Ardmore, PA “The Original Ruby’s” - Balboa Pier, CA Ruby’s ha 36 locations throughout the US. Below are some sample locations: City of Commerce, CA Carlsbad, CA Irvine, CA Laguna Hills, CA Palm Springs, CA Corona del Mar, CA Oceanside, CA Long Beach, CA Décor & Theme Ruby’s continually builds on its brand heritage while refreshing its brand, creating a “modern evolution” of its iconic style, food and experience which remains relevant to customers of all ages and cultures. Each Ruby’s location has a unique interior design theme derived from the 40’s and 50’s, and an iconic Surf City lifestyle theme, yet streamlined in modern style. This makes its guests excited to visit new locations often and experience the unique quality of each of the Ruby’s restaurants. This has inspired its most devoted fan base to create a Ruby’s “road trip” tour, further creating a buzz for the Ruby’s brand and inviting tourism from abroad. Whether it is surf boards, cars, airplanes, trains, motorcycles, or memorabilia, Ruby’s offers a fun atmosphere for everyone, while drawing and connecting with the unique pop culture and demographics in each city bringing in fun elements of décor and interior design themes. Anaheim, CA South Coast Plaza Mall – Costa Mesa, CA Irvine Spectrum Mall - Irvine, CA Ruby’s Auto Diner - Laguna Beach, CA Ruby’s Shake Shack - Newport Coast, CA Doug Cavanaugh - CEO Management Team Doug Cavanaugh is the Founder and Chief Executive Officer of Ruby’s Diner, continuously driving the vision, mission, and values of the Ruby’s heritage. Currently, Ruby’s Diner operates in five different states across the United States, including California, Pennsylvania, New Jersey, Nevada, and Texas. Ruby’s also acquired Shake Shack in Crystal Cove, CA to add to their restaurant's portfolio in 2006. As a cornerstone of family-casual dining, Ruby’s Diner strives for top notch quality service, a welcoming atmosphere, and a delicious variety of American cuisine such as high quality burgers, fries, and shakes. The restaurant is focused on fast growth in hot expanding markets US and globally. Operations Management Team Mark Lyso has served as Chief Operating Officer since May 2016. Previously, he served as VP of Franchise Development for PizzaRev Franchising, LLC in California from 2013-2015. Prior, Mr. Lyso was the Director of Franchise Development for Sizzler USA, Inc. in California. Tad Belshe has been Vice President of Operations and EVP of Franchise Development since February 2012. Since February 2007, Mr. Belshe has also served as Vice President of Operations for The Beachcomber at Crystal Cove, California, an sister company of Ruby’s Diner. Michael Berumen is Director of Operations at Ruby’s and executive level restaurant professional with over 20 years experience in restaurant management, training and development. Previously, Senior Operations Manager for Mimi’s Cafe from 1992-2014. Finance | R&D | Marketing Management Team Ralph Kosmides has served as Chief Financial Officer since 2005. He has also been a Director and Secretary of Ruby’s FS since 1990 and served as Ruby’s FS EVP from 1990- 2010. Mr. Kosmides has owned and operated Ruby’s® Diner restaurants since 1982, and is co-founder. Nick Profeta is Ruby’s Director of R&D, previously Development & Facilities Coordinator, Food & Beverage Manager and Financial Analyst for Mimi’s Cafe from 2008- 2014. Stacy Lee is Director of Marketing, an experienced marketing management professional with in-depth knowledge of social media marketing with expertise in identifying emerging market trends. Grow with Ruby’s RUBY’S DINER IS GROWING FAST, AND IS ACTIVELY SEEKING MULTI-UNIT DEVELOPMENT PARTNERS IN THE US AND GLOBALLY. The strategy is to expand exponentially, growing Ruby’s iconic brand across the US and globally by capitalizing on unique core elements that have differentiated the brand and made the brand successful these past 35 years. We define our target market as a global consumer
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