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Conference Schedule Saturday, Dec 8Th Carnegie Mellon University-Temple 2018 Conference on Digital Marketing and Machine Learning December 8-9, 2018 Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania Conference Schedule Saturday, Dec 8th, 2018 All rooms in The Tepper Quad 8.00 AM – 9 AM: Simmons A, *Registration & Breakfast *Conference Chairs Welcome 9 AM – 10.30 AM: Simmons A, Plenary Session 1, Chair: Timothy Derdenger Keynote Speaker Title Peter Fader (University of Pennsylvania) Customer Lifetime Value in a Machine Learning World Anindya Ghose (New York University) Using AI and Blockchain to Monetize the Mobile Economy Hema Yoganarasimhan (University of Washington) Personalized free trials: Design and evaluation Oded Netzer (Columbia University) Data as a Source of Research Innovation 10.30 AM – 11 AM: Coffee Break 11 AM – 12.30 PM: Concurrent Sessions 1 Room 2611 Room 2700 Room 2610 Session 1B Session 1C Session 1A (Digital Games, Online Reviews, & (Social Media, Consumer Minds, (Sharing Economy, Ratings) & Predictive Analytics) Hui Li (Carnegie Mellon Peer Influence) Pedro Ferreira (Carnegie Mellon Ying Xie (University of Texas at Dallas) University) University) Predicting User Activity, Engagement A Model of Tie Formation, Consumer Protection in & Churn in Mobile Games via Product Adoption, and Content Sharing Economy Constrained Joint Modeling Generation Siliang Tong (Temple University), Xueming Luo (Temple University), Gourab Mukherjee (USC), Trambak Mina Ameri (University of Pittsburgh), Zhijie Lin (Nanjing University), Banerjee (University of Southern Elisabeth Honka (University of California), Shantanu Dutta (USC) & Pulak California Los Angeles), Ying Xie Ghosh (IIM Bangalore) (University of Texas at Dallas) Market Shifts in a Sharing Online reviews, management Which Brands Are Best Suited to Economy: Impact of Airbnb responses, and gender bias: An Social Media Advertising? A Field on Housing Rentals empirical investigation Study of Social Media Advertising Effects on Consumer Attitudes Yijin Kim (Carnegie Mellon Davide Proserpio (University of Southern University), Hui Li (Carnegie California), Isamar Troncoso (University of Yakov Bart (Northeastern University), Mellon University), Kannan Southern California), Francesca Valsesia Andrew Stephen (University of Oxford), Srinivasan (Carnegie Mellon (University of Washington) Felipe Thomaz (University of Oxford) University) Image network and interest group Do Spoilers Spoil: An Empirical Study - A heterogeneous network When Coupon Meets Sharing of Movie Reviews using Topic embedding approach to analyze Economy Modeling social curation on Pinterest Shaojun Marco Qin (Temple Jun Hyun (Joseph) Ryoo (Western Liye Ma (University of Maryland), University), Xueming Luo (Temple University), Xin (Shane) Wang (Western Baohong Sun (Cheung Kong Graduate University), Zhijie Lin (Nanjing University), Shijie Lu (University of School of Business), Kunpeng Zhang University) Houston) (University of Maryland) Linking Attribute Sentiment Probabilistic Topic Model for Hybrid How Does Variety of Previous Ads and Ratings: Endogenous Recommender Systems: A Stochastic Influence Consumer’s Ad Selection in Online Reviews Variational Bayesian Approach Response? Ishita Chakraborty (Yale School of Asim Ansari (Columbia Business School), Omid Rafieian (University of Management), Minkyung Kim (Yale Yang Li (Cheung Kong Graduate School of Washington), School of Management), K. Sudhir Business in Beijing), Jonathan Z. Zhang Hema Yoganarasimhan (University (Yale School of Management) (University of Washington) of Washington) Competitive Dynamics in the The Interplay of Information from Sharing Economy: An Friends and from the Crowd to An Investigation of Users' Decision Analysis in the Context of Search and to Purchase Experience on Information Disclosure Airbnb and Hotels Goods Omid Elmi (University of Texas at Baojiang Yang (Carnegie Mellon Hui Li (Carnegie Mellon Dallas), Ying Xie (University of Texas at University), Miguel Godinho de Matos University), Kannan Srinivasan Dallas) (Catolica Lisbon School of Business and (Carnegie Mellon University) Economics), Pedro Ferreira (Carnegie Mellon University) 12.30 PM – 1.30 PM: Lunch 1.30 PM – 3.00 PM: Simmons A, Plenary Session 2, Chair: Hui Li Keynote Speaker Title K. Sudhir (Yale University) Can Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox Param Singh (Carnegie Mellon University) How much is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics Foster Provost (New York University) Explaining the Decisions Made by Machine Learning- based Models Xueming Luo (Temple University) Voice-mining and AI Chatbot 3.00 PM – 3.30 PM: Coffee Break 3.30 PM – 5 PM: Concurrent Sessions 2 Room 2610 Room 2611 Room 2700 Session 2A Session 2B Session 2C (AI, Machine Learning, (p-Hacking, Consumer Targeting, (Pricing, & Automation) Conversational Commerce, & & Decision-making) Mustafa Dogan (Carnegie Mellon Information Design) Xi Chen (Erasmus University) University) Pedro M Gardete (Stanford University) Letting Logos Speak: A Machine Test & Roll: Profit Maximizing Blockchain Platform Network Learning Approach to Data-Driven A/B Tests Externalities: A Time-Series Logo Design Causal Analysis Elea McDonnell Feit (Drexel Ryan Dew (University of Pennsylvania), Asim Ansari (Columbia University), University), Ron Berman (University of Hemang Subramanian (Florida Olivier Toubia (Columbia University) Pennsylvania) International University) Evaluating and Improving p-Hacking and False Discovery in Paying Consumers for Targeting Policies with Field A/B Testing Attention: An Analysis of Experiments Using Counterfactual Blockchain-enabled Online Policy Logging Ron Berman (University of Advertising Models Pennsylvania), Leonid Pekelis Duncan Simester (Massachusetts Institute (OpenDoor), Aisling Scott, Christophe Michelle Y. Lu (McGill University), of Technology), Artem Timoshenko Van den Bulte (University of Mengze Shi (University of Toronto) (Massachusetts Institute of Technology), Pennsylvania) and Spyros I. Zoumpoulis (INSEAD) Machine and Human: A Field Algorithmic Pathways Depicting Digital Piracy, Extrinsic Experiment of AI Chatbot AI Routines for Customers’ Incentives, and Writer Efforts Disclosure for Conversational Purchase Decision Via Mobile Commerce Xiaolin Li (University of Texas at Shopping Applications Dallas), Chenxi Liao (University of Xueming Luo (Temple University), Texas at Dallas), Ying Xie (University of Waymond Rodgers (University of Siliang Tong (Temple University), Zhe Texas at Dallas) Texas, University of Hull), Wen-Ling Qu (Fudan University), Zheng Fang Liu (The University of Hull), Thi M (Sichuan University) Nguyen (The University of Hull) Threats to Privacy versus Saving Multi-Homing and Platform Money: A Multi-Period Panel Automation of Jobs and Political Competition: A Natural Study of Consumer Choices in the Polarization Experiment in the Daily Deals Automobile Insurance Industry Market Pinar Yildrim (University of Miremad Soleymanian (University of Pennsylvania), Maria Petrova Hui Li (Carnegie Mellon University), British Columbia), Charles Weinberg (IPEG), Bledi Taska (Burning Glass Feng Zhu (Harvard Business School) (University of British Columbia), Ting Technologies) Zhu (Purdue University) Evaluating and Improving the In- Strategic Automation and Avoiding Lemons in Search of game Anti-addiction System: Decision-Making Authority Peaches: Designing Information Implications for Consumer Usage Provision and Welfare Mustafa Dogan (Carnegie Mellon University), Alexandre Jacquillat Pedro M Gardete (Stanford University), Xi Chen (Erasmus University), Xueming (Carnegie Mellon University), Pinar Megan H. Antill (Stanford University) Luo (Temple University), Cheng Zhang Yildirim (University of Pennsylvania) (Fudan University) 6PM – 7 PM: Simmons A, Conference Reception Sunday, Dec 9th, 2018 All rooms in The Tepper Quad 8.00 AM – 9 AM: *Registration & Breakfast 9 AM – 10.30 AM: Simmons A, Plenary Session 3, Chair: Alan Montgomery Keynote Speaker Title Rajdeep Grewal (University of North Carolina) Image Portfolio and Demand in the Sharing Economy Daria Dzyabura (New Economic School in Moscow) Visual Elicitation of Brand Perception Sridhar Narayanan (Stanford University) Attention, engagement, content creation and sharing on a social network: results from a field experiment Lan Luo (University of Southern California) Machine Learning of New Product Design, Prejudices, and Restaurant Survival 10.30 AM – 11 AM: Coffee Break 11 AM – 12:30 PM: Concurrent Sessions 3 Room 2610 Room 2611 Room 2700 Session 3A Session 3B Session 3C (Deep Learning, Predictive (Multichannel Marketing: App- (Recommendation Systems, Analytics, & Consumer rooming, Peer Influence, & Analytics, & Search Models) Engagement) Conversions) Marcel Goic (University of Chile) Dokyun Lee (Carnegie Mellon Peter J. Danaher (Monash University) University), The Effect of Image and Text Investigation of Chinese Sentiment and Complexity on Cosmopolitan Online Behaviors and online shopping behavior and Consumer Engagement with Offline Travel Patterns Internet shopping platform Brand-Themed User-Generated characteristics Content Chenshuo Sun (New York University), Anindya Ghose (New York University), Wang Xiao-yu (South China Eunhee (Emily) Ko (Emory Xueming Luo (Temple University) University of Technology): Ran University), Douglas Bowman (Emory Lin‐zan (South China University of University) Technology) Binge Yourself Out: The Increasing Consumer It’s Free
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