Cushman & Wakefield Global Guide

Cushman & Wakefield | Hyderabad | 2019 0 Hyderabad is the capital of the newly-formed Indian state of . It is located on the banks of the , surrounding the Hussainsagar Lake in the of Southern . The ’s area is 650 square kilometres and has a population of 9.7 million.

Among the cities of Telangana, Hyderabad is the largest contributor to the state’s GDP, state tax and other revenues. Hyderabad has emerged as a hub for the information technology, pharmaceuticals and industries and is known as “India’s pharmaceutical capital” and “ of India”. The city is a major centre for higher education and research, and is among the global centres of information technology for which it is known as Cyberabad (Hi-Tech City).

Hyderabad’s retail market is characterised by unorganised retailers such as ‘Mom and Pop’ shops and organised local retail chains such as department stores. The city’s retail market is mostly concentrated on main streets due to a lack of shopping centres. However, with new developments coming on stream and government support for FDI in retail, it is expected that there will be a surge in Hyderabad’s retail market prospects.

The city government’s proactive steps, investor-friendly policies and improving infrastructure are reviving business sentiments, attracting investments and major companies, whilst boosting its real estate market activities. The retail market has seen significant momentum in recent times with retail leasing seeing an upward trend. Demand is largely driven by the apparel, entertainment and F&B sectors. Ikea, the world’s largest furniture brand, has opened its first centre in the city. Likewise, many International brands such as MG Motors, KIA motors, Sephora, One Plus, Brooks Brothers, Diesel have entered the city.

The growth of the financial services sector has helped Hyderabad evolve from a traditional manufacturing city into a HYDERABAD cosmopolitan industrial service centre. From the 1990s, the growth of information technology (IT), IT-enabled services (ITES), insurance, pharma and financial institutions have OVERVIEW expanded the service sector and these primary economic activities have boosted the ancillary sectors of trade and commerce, transport, storage, communication and retail. With the infrastructure developments speeding up in the city, the metro rail network is playing a major role in connecting people and spaces. The metro malls have become the driving factor for development across various parts of the city.

Cushman & Wakefield | Hyderabad | 2019 1 HYDERABAD KEY RETAIL STREETS & AREAS

BANJARA HILLS is the wealthy commercial district of Kukatpally is the largest residential hub closest to the Hi Hyderabad. Three lavish hotels from the Taj group, Park tech city where many of the IT and ITES employees stay. Hyatt, Radisson Blu Plaza, premium brands at GVK One This residential hub has emerged with the set up of a mall and classy restaurants at City Centre Mall make the University called JNTU and large Government built area a frontrunner in luxury retailing. Banjara Hills Road residential colonies and now has the largest traditional no 2 houses premium brands such as Brooks Brothers, retail stretch in the city with 2 malls. The National Highway Collective, Diesel, Tommy Hilfiger, CK, FCUK, Harley No. 65 which connects Hyderabad and runs Davidson, Nautica, Triumph and food brands such as through Kukatpally and the entire retail stretch is formed , McDonald's, KFC, TGIF & Pizza Hut. Designer on this Highway. mall in Kukatpally has brands boutiques such as Tarun Tahiliani, Ogaan, Ritu Kumar, such as Zara, Forever 21, Starbucks, McDonald’s, KFC, Sabyasachi, Raghavendra Rathore. Ethnic wear and Burger King, Body Shop, Tommy, US Polo, TGIF, Indian wedding saree collection such as Nalli Silks, Sri Hamley's, M&S and many other international watch Kanchi, Mandir & VRK Silks have a strong market brands. Metro has their largest Cash & Carry stores which presence in Banjara Hills. clocks the highest sales in Hyderabad. This area has a number of regional departmental stores such as CMR, Chandana Brothers, R S brothers, South India Shopping mall, Centro, VRK Silks, Kalamandir, Shopping Jubilee Hills is an elite residential area marked by large Mall, The Chennai Silks and many jewellery store. Its bungalows, restaurants, specialist hospitals and proximity to the IT hub, international airport, industrial recreation centres. Home to the Telugu film industry, areas and upcoming mall supply has attracted many media houses, business tycoons, Bureaucrats and domestic and international brands politicians, this area attracts premium domestic and international brands in all categories. Jubilee Hills Road No 36 is the shopping destination with many international AS RAO NAGAR flagship stores such as H&M, Bentley, Starbucks, Super AS Rao Nagar is the retail hub of North-eastern region of Dry, Gas, UCB, Steve Madden, Haagen Dazs, Levi's, Hyderabad with Central Govt employees of a public sector M&S, Jack & Jones, Only, Vero Moda, Adidas, Reebok, electronics company called ECIL and other mid segment Red Indian Bikes, Fab Regal Raptor bike and an offices serving in the local area. This location evolved as a Australian fitness centre F45. Apart from retail this mid-segment residential colony after the establishment of catchment houses many restaurants such as Buffalo Wild a public sector electronics company called ECIL. Wings, Ciclo Café, Driven Café, Barbeque Nation, Ohris, & are the adjacent major colonies Little Italy, Olive Bistro and few other resto-bars and which have connectivity to this location. regional micro brewery restaurants such as Prost, Hy Life, Over The Moon.

Cushman & Wakefield | Hyderabad | 2019 2 HYDERABAD KEY RETAIL STREETS & AREAS

PUNJAGUTTA HIMAYATHNAGAR is a major transit point for all areas of the city Himayathnagar is second largest preferred destination and hence, traversed by people of all age groups. after Jubille Hills and is an organised retail market in close Punjagutta is the largest jewellery market with huge proximity to and the Central Business District. This traditional retail market called adjacent to it. market has evolved as organised retail adjoining the Punjagutta is the centre of Hyderabad retail market which traditional retail market of Abids and Koti with reputed connects the premium catchment of Banjara Hills and organised retailers such as McDonald’s, KFC, Burger Central business district of Hyderabad such as King, Domino’s and departmental stores such as and . Begumpet - Nagarjuna circle Westside, Pantaloons, Unlimited, Max. The high street stretch witnesses a lot of retailing activity due to the also has brands such as Blackberrys, Jack & Jones, UCB, mall, jewellery and large wedding VOI Jeans, Levi's, Spykar, Adidas, Puma, US Polo. Even stores, footwear and book stores. the ethnic brands such as Jade Blue, Mebaz, VRK Silks, Kalakunj, Manyavar have created a niche segment amid ABIDS western wear. The restaurants such as Chutneys, Abids is the oldest business location in the city due to the Minerva, Rayalseema Ruchulu, Alex’s Kitchen, Haiking presence of government head offices and proximity to Chinese restaurant, Ohris are present. Recently, One plus Nampally Railway station. Jagdish market, Mozamjahi announced to set up the largest experience store of the market, Begum , MPM Mall and other old country in Himayathnagar. renowned shops offer a wide variety of products ranging from traditional jewellery, apparel, footwear to books, electronics, furniture and bakery items. Gachibowli is one of the prominent shopping centers in the city. The presence of large number of MNCs and international hotels have ensured huge footfalls in the Madhapur is the established IT / ITES corridor of shopping centers as it offers a variety of brands, Hyderabad. The multi-national corporations in the restaurants and gaming zones. Ikea has opened India’s Cyberabad and Financial District, plus the international 1st store in Gachibowli. Moreover, the presence of good hotels situated here ensure that a lot of corporate and restaurants, cafés and other small retail outlets in the foreign delegates visit this location. The Inorbit attracts suburbs of , Nallagandla and , which are huge footfalls as it offers a variety of brands, restaurants residential areas, are gaining traction in developing retail and gaming. The suburbs of Madhapur, Gachibowli, spaces. Kondapur, Nallagandla and Miyapur are home to people employed by major IT companies, so have an assortment of quick service restaurants (QSRs), cafés and other retail establishments.

Cushman & Wakefield | Hyderabad | 2019 3 HYDERABAD KEY RETAIL STREETS & AREAS

. Kompally and Suchitra are one the developed areas in the Attapur is developed on the Southern part of the city and northern part of Hyderabad. The whole area is developed is connected to National Highway No.7 which goes on the National Highway No. 7 which connects to other towards a major state capital city Bengaluru. Attapur is districts in Telangana and heads towards . It is developed due to its proximity to International Airport, IT known for the Industrial Park, Educational Institutes & and ITES hub on the south west, Industrial park, Central collages, Retail, warehousing and logistics hub. It has a government offices like Fisheries department, Biggest well organised and elite residential area marked by large Agricultural University, PVNR Expressway, Largest bungalows, villas and apartments. Near by developed residential colonies and nearby by commercially areas like , Kharkhana and Thirumalgherry are one developed areas like Mehandipatnam and Towlichowki. of the largest retail destination for factory outlets, vanilla This area accommodates many gated community brands and Mini Anchors. Kompally is a retail destination apartments. has its one and only Hyderabad for many near by districts in Telangana. Departmental store here. This area accommodates many factory outlets, stores like Max, Reliance trends, West side, Metro C&C, vanilla brands and departmental stores. Brands like and vanilla brands like Cento, Mufti, Lenin Club, Ramraj, Westside, Spencer’s, Brand factory, Croma, Bajaj Maria Clarie, Fab India, Mc Donalds, Pizza Hut, Domino’s, Electronics, Pai Electronics Royal Oak, Arvind stores, LP, have made their presence here. Local brands like South South India Shopping mall, Bata etc.. are present here. India Shopping Mall, RS Brothers, Chennai Shopping Mall and VRK silks are doing great business here.

DILSUKHNAGAR & KOTHAPET is one of the largest residential hub which is present on the Eastern part of Hyderabad. This residential hub has emerged residentially and commercially due to educational and coaching institutes, biggest agricultural supplies markets and small and medium enterprises. Dilsukhnagar now has the largest traditional retail stretch in the city with so many local brands, restaurants and cinema halls. The state highway No.16 which connects Hyderabad to and Amravati a new capital city of runs through Dilsukhnagar. The entire retail stretch is formed on this Highway. Near by areas like Kothapet, LB Nagar, and Saroor Nagar are well developed residential and commercial zones. Anchor brands like, Metro C&C, Max, Reliance, westside, FBB, Pantaloons, Centro, Zudio, etc are present here. This area has a number of regional departmental stores such as CMR, Chandana Brothers, R S brothers, South India Shopping mall, Centro, VRK Silks, Kalamandir, Chennai Shopping Mall, The Chennai Silks and many jewellery store. Its developed and advanced residential and upcoming mall supply has attracted many domestic and international brands here.

Cushman & Wakefield | Hyderabad | 2019 4 HYDERABAD MARKET OVERVIEW

KEY AREAS/ CONSUMER MAJOR RETAILERS PRESENT NEW ENTRANTS AVERAGE RANGE OF STREETS PROFILE RENT (SQFT/ STANDARD MONTH) UNITS (SQFT) Jubilee Hills Affluent residents, Film Jack & Jones, Quicksilver, Celio, UCB, Steve Madden, H&M, Fab India. KIA $2.0-2.4 2,000-7,000 stars, business tycoons Levi’s, GAS, Raymond’s, Croma, Lusso Italia, Rolex, Motors, Pai and politicians Mercedes Benz, Mebaz Corp, , Dibella coffee Vespa, Eletronoics Neeru's Emporio, Canon Banjara hills (City Centre, Cosmopolitan shoppers Alibaba Retail Store, Adidas, Arrow, Biba, Denizen, Hush Meena Bazar, $2.5-4.5 500-4,000 GVK mall) of all age groups. Puppies, John Players, Louis Philippe, Puma, Spykar, Raymonds U.S.Polo Fabindia, Neeru's, Global Desi, AND, French Connection, Assn Giordano, Calvin Klein, Mac, Charles & Keith, Aldo, Hidesign, Da Milano, Brooks Brother, Sketchers,Woodland, Nike, Diesel, Harley Davidson Punjagutta (Hyderabad Family shopping AND, Blackberrys, Giovani, Guess, Indigo Nation, Tanishq, CMR $2.1-2.2 500-3,000 Central) Maybelline, Provogue, Park Avenue, Revlon, The Body Exclusive, Bare, Shop, Wrangler, Croma, Centro, Reliance Trends, Sony electronics, Pai Electronics, Kukatpally Local residents (diverse CMR, R.S. Brothers, Chandana Brothers. Kalyana Kanchi, Pantaloons, Spar, $2.2-2.3 3,000-25,000 socio-economic groups) South India Shopping mall, Tanishq, Reliance Trends, Unlimited, Max, Reliance Digital, Chennai shopping mall, Spencers, Croma, Apptronix, Malabar gold, Khazana jewellery, Sangeetha Mobiles, Fab India, Kalanjali sarees, Westside, Kalanikethan, Womans World, Mebaz Abids Local residents Neeru’s, Cherma’s, Manyavar, Hollywood Footwear, Mebaz, KLM Fashion $1.9-1.8 500-8,000 Meena Bazaar, Bata, Bulchand Jewellers, Brand Factory, Mall Big Bazar, Metro Shoes, Khazana Jewelers, HITEC City Cosmopolitan shoppers, Lacoste, M&S, Lifestyle, ShopperStop, Hypercity, Audi, Indusind Bank, $1.6-1.8 1,500 -8,000 workers FastTrack, Bata, Toyota, Hyundai, Maruti , Ratnadeep, Mirrors Salon, YLG Rush Sports Bar. Salon, IKEA, Pepperfry

Data as of July 2019. 1 US$=68.59 INR

Cushman & Wakefield | Hyderabad | 2019 5 HYDERABAD MARKET OVERVIEW

KEY AREAS/ CONSUMER MAJOR RETAILERS PRESENT NEW ENTRANTS AVERAGE RANGE OF STREETS PROFILE RENT (SQFT/ STANDARD MONTH) UNITS (SQFT) Gachibowli Cosmopolitan shoppers, CMR, South India Shopping mall, , Reliance Trends, Tanishq, Tata $1.6-2.4 1,000-10,000 workers Reliance Digital, Spar hyper market, Dunkin Donuts, Max, Hypermarket,Hyderab Centro, Ratnadeep, City Bank, Axis Bank, Bata, HDFC ad Central, Lenskart Bank, Nissan, Chandanagar & Cosmopolitan shoppers, Anu Furniture, GRT Jewellers, Mebaz, Bajaj Electronics, Unlimited, Spencers, $1.5-1.9 1500-12,000 Madinaguda workers Centro, Pai Electronics, Tanishq, Sony Electronics, Max, Croma, South Adidas, Levi’s, VRK Silks, TATA Motors, Indusind Bank India Shopping Mall, KLM Fashion Mall,Central, INOX Himayathnagar Local residents Tanishq, Jack & Jones, Lee, Wrangler, Louis Philippe, Pantaloon, Unlimited, $2.5-2.8 1,000-5,000 Brand Factory, Levi’s, Red Tape, Woodland, Hyundai, Malabar Gold, Max, HDFC Bank, VLCC, Raymonds, Airtel, Westside, Zivame, Manyavar,Womans World, Adidas, Hush Puppies, Black Fab India Berry, Indian Terrain AS Rao Nagar Local residents Reliance Digital, ATC.co, R.S Brothers, Tanishq, Reliance Westside, Unlimited, $1.3-1.6 1,000-6,000 Trends,Chennai shopping mall, Spencers, Malabar gold, Apprtronix, MI, Khazana jewellery, Woodland, Anutex, Vijaya Textiles, Croma, People, Lee TMC, Bajaj Electronics, Levi’s, Raymonds, Max, BIBA, W, copper Soch, IndusInd Bank, Pai Electronics, Arvind Store, Van Heusen Attapur Local residents Bajaj Electronics, Reliance Digital, Brand Factory, Croma, Westside, $1.3-1.6 1,000-20,000 Pantaloons, Max, Peter England, Relaince Trends, FBB, Unlimited, Pai Electronics, South India Shopping Mall, Vodafone Ratnadeep, VIVO, Airtel, HDFC Bank, IDBI Bank, Just For U Fast Track

Kompally Local residents Reliance Trends, Reliance Digital, Spencer’s, Bata, Pai Croma, Max,Tirupathi $1.5-1.8 1,000-10,000 Electronics, TMC, Reliance Foot Print, Big Bazar, Metro Electronics,Tanishq, Cash & Carry, Decathlon, Adidas Lawerence & Mayo, KLM Fashion Mall, R.S Brothers,Chennai Shopping Mall Dilsukhnagar & Kothapet Local residents R.S Brothers, Vaibhav Jewellers, Reliance Digital, Vaibhav Jewellers, $1.3-1.6 600-12,000 Reliance Trends, Chandana Brothers, Tanishq, Levi’s, Pai Westside, Zudio, Electronics, Malbar Gold, Adidas, Centro, More Mega Kalyan Jewellers, Cushman & Wakefield | Hyderabad | 2019 Store, Woman’s World, Brand Factory, Pantaloons, Max, 6 Unlimited, Woman’s World, Manyavar, Soch, Croma Data as of July 2019. 1 US$=68.59 INR HYDERABAD SHOPPING CENTRES

INORBIT MALL CYBERABAD (HI-TECH FORUM SUJANA MALL, KUKATPALLY CITY) Forum Sujana mall opened in 2014 and is situated in the in Cyberabad became operational in 2008 with northwest of the city. It comprises of 60,386 sqm 55,741 sqm (approx. 600,000 sqft) of retail floor space, a (approx. 650,000 sqft) of retail floor space including a cinema complex and food court. It hosts a mix of mid cinema complex and food court. segment and upmarket brands under the same roof, just 20 minutes away from city centre.

GVK ONE MALL, BANJARA HILLS SARATH CITY CAPITAL, KONDAPUR GVK One mall houses mass to up-market brands such as The mall became operational in 2018 and is located near Mango, Aldo, Promod and Starbucks to name a few. The the western IT corridor. It is spread across an area of mall became operational in 2009 providing 46,451 sqm 171,870 sqm (approx. 1,850,000 sqft). The mall hosts (approx. 500,000 sqft) of retail floor space, a cinema everything from prestigious international brands to local complex and food court. brands, cinema complex, food courts and gaming zones.

L&T NEXT GALLARIA MALL, L&T NEXT GALLARIA MALL, PUNJAGUTTA ERRAMANZIL The mall became operational in 2017 and is located in L&T Next Gallaria Mall became operational in 2018. It is the heart of the CBD, Punjagutta. It is spread across connected to the up-market areas such as Banjara Hills, an area of 37,161 sqm (approx. 400,000 sq ft). The Somajiguda and Kairthabad. It comprises of 27,870 sqm mall hosts everything from prestigious international (approx. 300,000 sqft) of retail floor space including a brands to designer brands, local brands, cinema cinema complex and food court. It primarily caters to the complex, food courts and gaming zones. Metro train users.

L&T NEXT GALLARIA MALL, GSM MALL, MIYAPUR MADHAPUR GSM Mall in Miyapur opened in 2019 with 40,691 sqm L&T Next Gallaria mall became operational in 2017. It (approx. 438,000 sqft) of retail floor space, a cinema complex is located in the Hi-tech city of Hyderabad. It is spread and food court. It hosts a mix of mid segment and upmarket over 18,580 sqm (approx. 2,00000 sqft) of retail floor brands under the same roof in the location where the space including a cinema complex and food court. youngest population lives.

Cushman & Wakefield | Hyderabad | 2019 7 HYDERABAD FOOD & BEVERAGE

From Biryani and Irani chai to subs and The food and beverage sector in Hyderabad also offers cocktails, the food and beverage offer in international and regional cuisines through specialty restaurants such as Afresco, Kibbeh, Wang’s Kitchen, La Hyderabad has something that suits all Cantina, Kababish, Alchemy, Isda Thai, Aqua, Waterfront – tastes and budgets. Café d Lake; and international chains such as Hard Rock The city offers a variety of Indian and international food, Café, TGIF, KFC, McDonald’s, U.S. Pizza, Domino’s, Taco however the star attraction is still local cuisine. Bell and Quizno’s.

KEY AREAS CONSUMER FOOD & BEVERAGE OPERATORS AVERAGE PROFILE RENT PER UNIT (SQFT/ MONTH)

Jubilee Hills Affluent consumers McDonald’s, Urban Asia, Via Milano, Sia, N Grill, Daspallah, $1.9-2.1 for special occasions. Chattes 36, Rayalseema Rachulu, Cream Stone, Café IT professionals from Coffee Day, Barista, Minerva Coffee, Beyond Coffee, nearby areas. Chutneys, Celebrations, Uber deck, Taj Mahal Hotel, Ulava Charu, Starbucks, Cuppa, Olive Soda Bottle Opener, Bombay Duck, Buffalo Wild Wings, Tonique, Prost Brewpub, China Bistro Banjara Hills Elite Hard Rock Café, KhaanSaab, China by Marcopolo, Amore, $3.1-3.5 (City Centre, The Dhabba, Delli Galli, Grill Kitchen, Sizzling Joe, China GVK) Express,Cream Stone, Flurys, Simply South, TGIF, Vasanta Bhavan, Little Italy, Chillies Restaurant, Mama Goto Punjagutta Young population Pizza Hut, McDonald’s, Ohri’s, Kibbeh, Sigree, Kritunga, Oh $2.2 (Hyderabad Calcutta!, Mainland China, Chutneys Central)

Abids Families Taj Mahal Hotel, McDonald’s, Java Green, Abid’s Bistro, $1.2-1.6 Santosh Dhaba, Ohri's Gufa, KFC HITEC City Business visitors, McDonald’s, KFC, Dominos, Mama Goto, Bikanervala, $1.4-1.8 workers, corporate Chutney’s Paradise, Starbucks, Blue Fox, Kritunga, Karchi events. Bakery, Chillies Restaurant, 10 Downing Stree, Palamuru Grill, Heart Cup Coffee, Agent Jack Bar, Ankapur Village, Hyderabad House, Ginger Court, Kodi Kura Chitti Gaare Data as of July 2019. 1 US$=68.59 INR

Cushman & Wakefield | Hyderabad | 2019 8 Kula Sekhar Reddy Sr. Manager, Agency Retail - Hyderabad Cushman & Wakefield India Pvt. Ltd. Unit 111, Maximus 2B, Raheja Mind Space Hitech City, Hyderabad 500081

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