Evaluation of the North West Heritage Tourism Programme August 2008 Prepared for Culture Northwest By Mulrany, Church Road, Lilleshall, Shropshire, TF10 9HJ
[email protected] | 01952 604000 | 07973 337684 ‘each region, province, and country possess a common natural, built, human and non physical heritage which collectively it has to learn to recognise, appreciate, preserve and share’ François Le Blanc 1993 Tourism “the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited” World Tourism Organisation and UN CONTENTS Page GLOSSARY OF ACRONYMS………………………………………………………….(i) 1 INTRODUCTION & BACKGROUND ......................................1 1.1 The Heritage Tourism Programme...........................................................................1 1.2 Background to the Project........................................................................................1 1.3 Heritage and the Region ..........................................................................................3 1.4 The Purpose of the Evaluation.................................................................................3 1.5 The Heritage Tourism Programme in Detail.............................................................3 1.6 Summary .................................................................................................................5 2 METHODOLOGY