Circuit

What Makes Silverstone Special?

Silverstone is special. What Makes Silverstone Special?

Business Model. What Makes Silverstone Special?

• Event promotion – Grand Prix, MotoGP etc. • White label events & licenced events – , WEC etc. • Track hire • Testing • Participation events – Drive Centre and driving instruction • Silverstone International Events and Consultancy • Logistics – Silverstone Lotus • Education • Technology park and development What Makes Silverstone Special?

Vision for the future. What Makes Silverstone Special? Eight Key Objectives 1. Host the Top Motor Sport Events Done 4 Wheel – , FIA GT World Championship, Silverstone Classic, Touring Cars 2 wheel – MotoGP, British Superbikes Build a track capable for both cars and bikes Build a World class pit & paddock complex

2. Create the Ultimate Driver / Rider Challenge Done New fast and demanding track with World leading safety standards

3. Develop British Racing Drivers In Progress New driver / rider facilities & programmes Build an international karting circuit Part of new investor plan What Makes Silverstone Special?

4. Improve the Customer Experience In Progress New grandstands with restaurants and retail outlets Develop as a destination for a family day out – ‘weekend festivals of motor sport’ Build a ‘World Motor Sport Hall of Fame’ Part of new investor plan Lottery Heritage Fund phase 1

5. Be a Focus for the Global Motor Sport Industry In Progress Attract companies to a motor sport & high end engineering technology park Create 8,500 jobs - 4,500 net new to the UK Master Plan permissioned MEPC What Makes Silverstone Special?

6. Provide Embedded Education Facilities In Progress Higher education with an engineering focus in association with local universities Develop a large vocational training and apprentice programme UTC opened Sept 2013

7. Have a Growing and Financially Secure Business In Progress Diversify the business (e.g. conferences, exhibitions, concerts) Multi purpose facilities, increased track capacity Utilising The Wing to grow C&B business International consultancy

8. Attract External Capital Investment for circuit In Progress Focus on , leisure, CBE, international consultancy Build ‘Motor City’ as a destination for a performance car buyer What Makes Silverstone Special? Schematic of the future