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National Park Service (NPS) Guide to Public Affairs, September 2010

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National Park Service (NPS) Guide to Public Affairs, September 2010 Description of document: National Park Service (NPS) Guide to Public Affairs, September 2010 Request date: 2014 Released date: 10- September-2014 Posted date: 15-September-2014 Source of document: National Park Service FOIA Officer 12795 W. Alameda Parkway PO Box 25287 Denver, CO 80225 Fax: 303-969-2557 (Call to confirm receipt) The governmentattic.org web site (“the site”) is noncommercial and free to the public. The site and materials made available on the site, such as this file, are for reference only. The governmentattic.org web site and its principals have made every effort to make this information as complete and as accurate as possible, however, there may be mistakes and omissions, both typographical and in content. The governmentattic.org web site and its principals shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to have been caused, directly or indirectly, by the information provided on the governmentattic.org web site or in this file. The public records published on the site were obtained from government agencies using proper legal channels. Each document is identified as to the source. Any concerns about the contents of the site should be directed to the agency originating the document in question. GovernmentAttic.org is not responsible for the contents of documents published on the website. From: "Wilson, Charis" Date: Sep 10, 2014 1:26:04 PM Subject: Response to FOIA request for copy of NPS Communications Plan Attached please find a PDF copy of the National Park Service Guide to Public Affairs, totaling 75 pages. We are providing this document to in in full as responsive to your request for a copy of the most recent communications plan. Should you consider this FULL GRANT response to be a denial of your request, you have the right to appeal. You may file an appeal by writing to: Freedom of Information Act Appeals Officer Office of the Solicitor U.S. Department of the Interior 1849 C Street, NW MS-6556-MIB, Washington, D.C. 20240 [email protected] Your appeal must be received no later than 30 workdays after the date of this final response. The appeal should be marked, both on the envelope and the face of the appeal letter, with the legend "FREEDOM OF INFORMATION APPEAL." Your appeal should be accompanied by a copy of your original request and copies of all correspondence between yourself and the National Park Service related to this request, along with any information you have which leads you to believe our response to be in error. Note, any appeal received after 5 p.m. EST will be considered to have been received on the next business day. Additionally, because the National Park Service creates and maintains law enforcement records, we are required by the Department of Justice to provide the following information, even though it may or may not apply to your specific request. Congress excluded three discrete categories of law enforcement and national security records from the requirements of the FOIA. See 5 U.S.C. 552(c) (2006 & Supp. IV 2010). This response is limited to those records that are subject to the requirements of the FOIA. This is a standard notification that we are required to give all our requesters and should not be taken as an indication that excluded records do, or do not, exist. Should you have any further questions regarding this request, please feel free to contact me. Sincerely, C. ____________________ Ms. Charis Wilson, MLS, CRM NPS FOIA Officer 12795 W. Alameda Parkway PO Box 25287 Denver, CO 80225-0287 1-855-NPS-FOIA "What we find changes who we become." - Peter Morville "The historian works with records...there is no substitute for records: no records, no history." - Paraphrasing Langlois & Seignobos (1903) "Let us be guardians, not gardeners" - Unknown, From 1963 Living Wilderness editorial - Attributed to Adolph Murie National Park Service Public Affairs Guide David Barna, Chief National Park Service Office of Communications and Public Affairs 1849 C Street Northwest Washington, D.C. 20240 Edited by Jeffrey Olson Designed by Jeffrey Olson and Jody Lyle Contributing editors Rick Lewis Katherine Kirby Special contributions by Holly Bundock, Pacific West Region John Quinley, Alaska Region Patty Rooney, Midwest Region Joanne Blacoe, Northeast Region James Doyle and Rick Frost, Intermountain Region Roberta D’Amico, National Interagency Fire Photographic contributions by Rick Lewis Tami Heilemann Terry Adams Scott Gediman Tina Boehle Mike Litterst Alexandra Picavet Kari Cobb Erik Skindrud Jeffrey Olson ii Table of Contents A note to superintendents and park managers ....................................... v 1 Public Affairs in the National Park Service ........................................... 1 How we do it ............................................................................................................................... 1 Public Affairs Competencies ...................................................................................................... 2 What the Service Needs From a PIO .......................................................................................... 4 2 Communications Planning: A Strategic Approach .............................. 7 The Centennial Initiative............................................................................................................. 8 The National Park Service Audience .......................................................................................... 8 Working with the National Park Service Audience .................................................................... 9 Phone contacts ........................................................................................................................ 9 Form letters ........................................................................................................................... 10 Personal contacts ................................................................................................................... 10 3 News and the Media .............................................................................. 11 Who’s who and what they do.................................................................................................... 11 Print ........................................................................................................................................... 12 Newspapers ........................................................................................................................... 12 Magazines ............................................................................................................................. 12 Trade Publications ................................................................................................................ 12 Radio ......................................................................................................................................... 13 Radio Interviews ................................................................................................................... 13 Television .................................................................................................................................. 13 Think Visually ...................................................................................................................... 14 Television logistical needs .................................................................................................... 14 Television Interviews ............................................................................................................ 15 Television news deadlines .................................................................................................... 15 Handouts and fact sheets ....................................................................................................... 16 Technical standards ............................................................................................................... 16 The Internet ............................................................................................................................... 17 Building Relationships with the Media – including bloggers ................................................... 18 4 Shaping the Message ........................................................................... 19 Pitching Stories to Reporters .................................................................................................... 19 Writing for the media ................................................................................................................ 20 News Releases .......................................................................................................................... 21 Key elements ......................................................................................................................... 21 News Release Template and Distribution ............................................................................. 23 Media Advisories ...................................................................................................................... 25 Letters to the Editor and Op-ed Pieces ..................................................................................... 28 Public Service Announcements ................................................................................................ 28 Community Access Television ................................................................................................
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