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The Wharton Healthcare Quarterly THE WHARTON HEALTHCARE QUARTERLY FALL 2013 VOLUME 2, NUMBER 4 Healthcare Management Alumni Association The Wharton School University of Pennsylvania 204 Colonial Penn Center 3641 Locust Walk Philadelphia, PA 19104 215.898.6861 phone 215.573.2157 fax www.whartonhealthcare.org IN EVERY ISSUE Editor’s Letter ..........................................................................................................................................3 The President’s Desk ...............................................................................................................................5 Open Wide ...............................................................................................................................................7 The Philosopher’s Corner ........................................................................................................................8 Alumni News ..........................................................................................................................................9 FEATURED ARTICLES Part 2: From Patient to Partner — Creating Pull for the Shift to Population Health Management ........................................................................................................16 It’s “Just” That “Simple”. .........................................................................................................................18 Toward Creating a Model Public Health Community: Lessons Learned .................................................21 Part 1: Healing Relationships and the New Face of Medicine. ...............................................................23 Making It Happen! Interview with UCSF’s Stephanie Marrus, Director of the Entrepreneurship Center ..........................................................................................25 At Risk: Doctor-Patient Dis-Connection Through Modern EMR’s...........................................................28 Part 1: Breast Health Decisions of African American Women Responsibility Within the Culture. ...........31 Innovation Grant Program Uses Technology, Data, and Hands-on Mentors to Improve Outcomes for Health. .......................................................................................33 Part 2: White-Bagging – White Knight or Villain? ....................................................................................35 IN UPCOMING ISSUES Part 3: From Patient to Partner - Engaging Patients in the Paradigm Shift to Population Health Management Part 2: Healing Relationships and the New Face of Medicine Reinvent Healthcare. Help Change the World. Immuno-Oncology: Attempting to Outsmart Cancer The CEO Playbook Marketing vs. Branding: the Epic Battle Continues Wharton Around the Globe: Data Interoperability and Collaboration in Personalized Medicine Healthcare Disparities Series: Healthcare Disparities vs. Health Equity - Implications for Health Policy and Practice QUICK LINKS Upcoming Events Wharton Healthcare Management Alumni Association Penn Connect GET INVOLVED Have an article to contribute or words of wisdom for the Philosopher’s Corner? Join Our Mailing List 2013 THE WHARTON HEALTHCARE QUARTERLY 1 DUANE MORRIS IS A PROUD SPONSOR OF THE WHARTON HEALTHCARE MANAGEMENT ALUMNI ASSOCIATION www.duanemorris.com Duane Morris LLP is a global law firm of more than 700 lawyers. Our health For more information, please contact: law attorneys advise a wide range of healthcare organizations, including hospi- C. MITCHELL GOLDMAN tals, nursing homes and assisted living residences, on all aspects of regulatory Partner compliance and enforcement, corporate, reimbursement, litigation, labor and Duane Morris LLP 30 South 17th Street employment, real estate and taxation matters. Philadelphia, PA 19103 P: 215.979.1862 Clients from a range of healthcare industry sectors turn to Duane Morris, including: [email protected] Hospitals Information Technology Duane Morris – Firm and Affiliate Offices | New York | London Singapore | Los Angeles | Chicago | Houston | Hanoi | Philadelphia Physicians Litigation San Diego | San Francisco | Baltimore Boston | Washington, D.C. Las Vegas | Atlanta | Miami Pittsburgh | Newark | Boca Raton Wilmington | Cherry Hill | Lake Tahoe | Ho Chi Minh City Long Term Care and Senior Services Mobile Health Duane Morris LLP – A Delaware limited liability partnership In Every Issue EDITor’s LETTER As we go to press on Volume 2, Issue #4, it’s hard to believe we are closing out year two of the Wharton Healthcare Quarterly! Thanks to all our contributors, who have provided eclectic content, which has spanned the healthcare spectrum and across the globe, and updates on their lives. Thanks to our sponsors, who have been steadfast in their support of our publication, and to Jeff Voigt WG’85, our new Association President and the “executive sponsor” of the publication since its inception. Thanks also to Gabriela Sanchez, Kathy Carrington, and Katrina Wagner, who translate our words into the web and PDF versions distributed each quarter. And finally thanks to you, our readers, without whom the WHQ has no life. In order for the WHQ to evolve, stay fresh and relevant, and continue to both meet and anticipate your needs, I would ask each of you Z. Colette Edwards, WG’84, MD’85 to take 5 minutes to provide your feedback in a brief survey. As Managing Editor was stated in the January 2012 inaugural edition, we hope you will To learn more about Colette, find this offering timely and informative, rich in content, varied in click here. perspective, and highly interactive. Ultimately, we hope it will become a ‘go-to’ resource and eagerly anticipated ‘must read.’ Therefore... we need you to let us know what you think! Z. Colette Edwards, WG’84, MD’85 Managing Editor DISCLAIMER The opinions expressed within are those of the authors and editors of the articles and do not necessarily reflect the views, opinions, positions or strategies of The Wharton School and/or the University of Pennsylvania. Publication in this e-magazine should not be considered an endorsement. The Wharton Healthcare Quarterly e-magazine and WHCMAA make no representations as to accuracy, completeness, currentness, suitability, or validity of any information in this e-magazine and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. 2013 THE WHARTON HEALTHCARE QUARTERLY 3 LOCUST WALK PARTNERS IS A PROUD SPONSOR OF THE WHARTON HEALTHCARE MANAGEMENT ALUMNI ASSOCIATION Locust Walk Partners is transaction For more information advisory firm offering partnering, Geoff Meyerson, WG ‘07 M&A and strategic consulting for Managing Director and Co-founder the biopharmaceutical industry. [email protected] Our team has extensive industry operating experience with senior- Jay Mohr, WG ‘91 level professionals leading and Managing Director and Co-founder executing all engagements. [email protected] www.locustwalkpartners.com Fighting Serious Diseases At Bristol-Myers Squibb, our commitment to develop innovative medicines is as strong as the patient’s will to ght serious diseases. Our researchers are working every day to discover the next generation of treatments in areas such as: • Cancer • Cardiovascular Diseases • Diabetes • HIV/AIDS • Hepatitis • Immune-Related Diseases • Psychiatric and Neurological Disorders To learn more about our commitment to patients around the world, visit www.bms.com © 2013 Bristol-Myers Squibb Company In Every Issue THE PRESIDENT’s DESK Get Ready for a Great Quarter of Innovative Delivery of Content/ Learning and the Kick-Off of the June Kinney Scholarship! We have a number of great learning events over the next 3 - 4 months and will be experimenting with innovative ways of transmitting content to you. • September 17, 2013 – a roundtable was held on The High Costs of Cancer Care – Have We Hit a Choking Point? This roundtable represented divergent views on this issue and included Wharton professors, Scott Harrington, Skip Rosoff, and the following Wharton alumni: Column Editor: Jeff Voigt WG’85, - Joe Leveque, WG’92, MD, head of oncology for Bristol To learn more about Jeff, click here. Myers Squibb – innovator perspective – Companies need to make an adequate return in order to keep innovating. - Jennifer Dreyfus, WG’84 and Master of Bioethics UPENN 2011 - How should/can cancer care be provided for the general good? Where do these high costs leave patients and what, if anything, should be done? - Peter Fishman, WG’07 ex-Novartis pricing OUS expert for oncology drug pricing. The roundtable also included Peter Bach, MD, Director of the Center for Health Policy and Outcomes, Memorial Sloan Kettering Cancer Center. Dr. Bach is a proponent of “enough is enough” regarding the high prices of cancer care/drugs and suggests prices need to come down. Dr. Bach has published on this issue quite extensively in the New York Times, Wall Street Journal, and in leading medical journals. This roundtable was held from 7:00 - 9:00 pm, Huntsman Hall, Wharton and included both a live audience and was beamed live to alumni remotely. • October 7, 2013; 6:00 - 9:00 pm – Bending the Cost Curve. How are we doing versus the rest of the developed world? Hosted by the World Economic Forum – a roundtable discussion with professors from Wharton (Mark Pauly) – US perspective; Cornell (Lawrence Casalino, MD, PhD) and Columbia (Miriam Laugesen, PhD) – international perspective. This roundtable was moderated by Dr. Gary Phillips,
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