Asta Wellejus Has 19 Years of Experience As a Cross-Media Director and Producer
Asta Wellejus – interactive director and producer, digital pioneer Summary: Asta Wellejus has 19 years of experience as a cross-media director and producer. CEO and founder of Die Asta Experience Aps., former CEO and co-founder of Zentropa Interaction Aps. and Zentropa Works Aps. Asta Wellejus b. 1973 Asta Wellejus was headhunted by Lars von Trier in 1997 to develop new ways of combining film, theater, roleplaying and games, Asta co-founded Zentropa Interaction in 1999, producing interactive formats (Films, Games, ARG´s, Alternate Launch, Exhibition, Roleplays etc.). In 2007 she founded ”Die Asta Experience" to focus internationally on digital interactive media and audience participation. Markets; Broadcast/ film, NGOS, brands, games, attractions and experimental art. She has produced 30+ interactive formats, from ARG´s for Lars von Trier’s/ Thomas Vinterberg’s titles, to the North Sea museum, transforming the whole attraction into an interactive experience on mobile, games, interactive films, web, installations and augmented reality with a budget of 54 mill. DDK, to the Globe in COP15, on mobile, web and physical installation on the central square, where more than 10.000.000+ users joined the virtual global demonstration. She has developed and produced the National Museums permanent exhibition Brede Værk, with interactive cinemas onsite and online, interactive tickets and physical installations. She has been a mentor in Swedish/ Danish transmedia project SWIM running from 2013-2014, and has been a member in the Digital Emmy jury for factual content. She has been an expert in SOLID; the recent programme from Shareplay/ Interactive Denmark, mentoring companies in digital content, made for web (MFW) and business cases, for example the Sun Creature Studio from Viborg.
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