UFC 258 Marketing Cheat Sheet

Home , Colby Covington, Gilbert Burns, Jorge Masvidal, Kamaru Usman, Tyron Woodley, Welterweight (MMA)

UFC 258 Marketing Cheat Sheet HASHTAGS FACEBOOK TWITTER INSTAGRAM #UFC258 UFC @UFC ufc Kamaru Usman MMA @USMAN84kg usman84kg Gilbert “Durinho” Burns @GilbertDurinho gilbert_burns

3 WEEKS OUT

JHP Tip: Inform your staff about UFC 258. Make sure they know you will be hosting a watch party on February 13.

Focus: UFC 258 email campaigns. Use the image and subject lines below.

 Former teammates go to war at UFC 258 on Saturday, February 13!  Dominant welterweight champ Kamaru Usman takes on his toughest test to date at UFC 258.

2 WEEKS OUT

JHP Tip: Download images from the Marketing Hub and add a fight promotion section to your website.

Focus: Facebook event. Use the image and information below.

 Make a UFC 258 event on Facebook. Invite your followers.

 Inform your staff and encourage them to invite their Facebook friends.

 Post any food or drink specials you’ll have during the event.

 Promote giveaways.

10 DAYS OUT

JHP Tip: Make sure you’ve paid for UFC 258. Once paid, your business will show up on the JHP & UFC bar finders.

Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.

Flying high on a 16-fight win Flying high on a 16-fight win Flying high on a 16-fight win streak, welterweight champ streak, welterweight champ streak, welterweight champ Kamaru Usman MMA puts his @USMAN84kg puts his belt on usman84kg puts his belt on the belt on the line against the surg- the line against the surging line against the surging gil- ing Gilbert “Durinho” Burns. @GilbertDurinho. Don’t miss bert_burns. Don’t miss Don’t miss #UFC258. Call us for #UFC258. Call us for more info! #UFC258. Call us for more info! more info!

7 DAYS OUT

JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!

Focus: Twitter. Use the post below.

Former teammates @USMAN84kg and @GilbertDur- inho have their eyes set on the welterweight belt. And on February 13, the two meet for their highly anticipated championship event to determine who will walk away champion. Don’t miss our #UFC258 watch party! 6 DAYS OUT

JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation.

Focus: Facebook and Twitter. Use the posts below.

Another good one coming for Another good one coming for Less than one week to go until you! Don’t miss the #UFC258 you! Don’t miss the #UFC258 our #UFC258 watch party! main event as Kamaru Usman main event as @USMAN84kg Don’t forget that we will be MMA faces former teammate faces former teammate @Gil- Gilbert “Durinho” Burns. having food & drink specials bertDurinho. Mark your cal- Mark your calendars for Feb- endars for February 13! all night! Who’s excited? ruary 13!

5 DAYS OUT

JHP Tip: Keep the momentum going on social media during fight week.

Focus: Facebook and Twitter. Use the images and posts below.

Make sure to get here early on This Saturday, February 13, The pay-per-view begins at 10 Saturday night. #UFC258 starts we will be showing #UFC258. p.m. ET Saturday night! We at 10 p.m. ET! The PPV starts at 10 p.m. ET. will have food & drink specials Come join us! early! We are looking forward to another great night with our favorite fans.

4 DAYS OUT

JHP Tip: Remind your customers that you will be hosting a UFC 258 watch party.

Focus: Emails, Facebook and Twitter. Use the images and posts below.

 Email Content: Dominant UFC welterweight champion Kamaru Usman will face his toughest test to date on February 13, as he meets former teammate Gilbert Burns in the main event of UFC 258. On a 16-fight win streak, Usman has defeated Colby Covington and Jorge Masvidal in defense of his title he took from Tyron Woodley in 2019. He now puts his belt on the line against the surging “Durinho,” who has won six in a row on his way to the biggest fight of his career.

ICYMI: Former teammates Kamaru ICYMI: Former teammates @US- Usman MMA and Gilbert MAN84kg and@GilbertDurinho “Durinho” Burns meet in a critical meet in a critical matchup for the matchup for the welterweight title. welterweight title. You won’t want You won’t want to miss #UFC258! to miss #UFC258! 3 DAYS OUT

JHP Tip: With three days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter. Use the posts below.

The welterweight stars will be out this week- The welterweight stars will be out this week- end for #UFC258! The main event guaran- end for #UFC258! The main event guaran- tees to be a war against former teammates! tees to be a war against former teammates! Who’s your pick for February 13? Who’s your pick for February 13?

2 DAYS OUT

JHP Tip: With two days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter, Instagram. Use the image and posts below.

There are only 2 days left until There are only 2 days left until There are only 2 days left until Kamaru Usman MMA and @USMAN84kg and usman84kg and gilbert_burns Gilbert “Durinho” Burns meet @GilbertDurinho meet for meet for their highly anticipat- for their highly anticipated their highly anticipated title ed title fight! Where will you be title fight! Where will you be fight! Where will you be watching? watching? watching?

1 DAY OUT

JHP Tip: With one day left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter. Use the posts below.

Tomorrow night we are hosting a watch Tomorrow night we are hosting a watch party for #UFC258 fans. Don’t miss out! Join party for #UFC258 fans. Don’t miss out! Join us at 10 p.m. ET to start the night off for the us at 10 p.m. ET to start the night off for the pay-per-view! pay-per-view!

MORNING OF

JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.

Focus: Facebook, Twitter. Use the posts below.

It’s #UFC258 fight morning! It’s #UFC258 fight morning! #UFC258 is tonight! We can’t Don’t forget to join us tonight Don’t forget to join us tonight wait to see all of our favorite at 10 p.m. ET for a fun-filled at 10 p.m. ET for a fun-filled fans in the house! Call us di- night of fights! night of fights! rectly if you have any questions about the watch party. XXX-XXX-XXXX AFTERNOON OF

JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook, Twitter. Use the posts below.

#UFC258 PPV starts at 10 p.m. ET, but start #UFC258 PPV starts at 10 p.m. ET, but start

your night off early with us. Come in & find a your night off early with us. Come in & find a spot before it’s too late! spot before it’s too late!

EVENING OF

JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook, Twitter. Use the posts below.

Our watch party is starting with the under- Our watch party is starting with the under-

card fights for #UFC258. Get here before 10 card fights for #UFC258. Get here before 10 p.m. ET! p.m. ET!

* Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT

JHP Tip: Start prepping for your next event.

Focus: Facebook, Twitter, Instagram. Use your photos from UFC 258 and use #JHPUFC.

#JHPUFC #UFC258 was a great #JHPUFC #UFC258 was a great #JHPUFC #UFC258 was a great success! We are already look- success! We are already look- success! We are already looking forward to the next PPV! ing forward to the next PPV! ing forward to the next PPV!

*Use your bar photo here* *Use your bar photo here* *Use your bar photo here*

QUESTIONS?

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