TV MPRESSIONS on Traffic Safety Hat's the All -Out Effort the Petry Repre- Ented TV Stations Put Behind This Adver- Sing Council Campaign Last Year

3nn fig 0 MEMOTHE BUSINESS WEEKLY OF TELEVISION AND RADIO o zo03z =- Senate seems CATV's last hope from full copyright fees. p19 D ni7cn Newspapers' top -100 advertisers spend 370% more in TV. p24 Broadcast Bureau questions 3rmrr ABC's need for ITT money. p30 z- c FM dominates the stage at three NAB radio clinics. p48 co rn 1 okat \vtsar °Mint,. d Cas\ gMoohea COMPLETE INDEX PAGE 7 OA (

yMo 25 Years el Advertising inv, For The Public Good 30,535,047,000 TV MPRESSIONS On Traffic Safety hat's the all -out effort the Petry repre- ented TV stations put behind this Adver- sing Council campaign last year. They elieve in serving the public as well as ailing it.

THE ORIGINAL STATION REPRESENTATIVE

HE PETRY REPRESENTED TELEVISION STATIONS - -RESPONSIBLE AND RESPONSIVE

NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES

PHILADELPHIA SAN FRANCISCO ST. LOUIS p WE R To

Fast-moving diesels, thousands of horsepower strong, streak out of the horizon at daybreak Colossal new diesels like this power the trains that move America's food...fuel... xsoouATmwop raw materials... manufactured products. E The efficiency of this power helps hold down the cost of living. Li' Railroads are constantly developing ameNm cNn new ways to serve our growing transportation needs. helping keep America on the move. railroadss WGN, CHICAGO, ILLINOIS 1966 Another Recognition of WGN's Dedication to Quality, Variety, and Frequency in Traffic Safety Broadcasting Another GroupStetion Accomplishment

WGN Radio gratefully acknowledges the coveted Alfred P. Sloan Award for "Distinguished Public Service in High- way Safety." We are gratified with the special recognition accorded our Trafficopter service and our traffic safety programs: Signal Ten, Northwestern Reviewing Stand, WGN Traffic Central, a new innovation, The Striper, and two documentaries on the car and safety. We share this recognition with the people in the following organizations whose generous cooperation made this award possible: Chicago Police Department City of Chicago Traffic Engi- neering Center Cook County Sheriff's Police Highway Minute Men Illinois State Highway Police Illinois Toll Road Minutemen Indiana State Police Michigan State Police Northwestern University Traffic Institute WGN Wisconsin State Patrol IS CHICAGO the mon respected call (tilers m broadcasting

BROADCASTING, May 29, 1967 3 SPEAKING OF COVERAGE .

LANCASTER- HARRISBURG- YORK-LEBANON IS M- TV MARKET WITH

CHANNEL 8

MULTI -CITY TV MARKET

CHANNEL 8 reaches a great, thriving area, including these four major markets, as well as many other communities.

POTTSV And, it delivers the giant share of the viewers in its market.

1. READING .:üANONX Another priceless plus: 26 %* color pen- HARRISBURG etration for its all -color local telecasts .: and NBC programs. , V ,, LANCASTER YORK 'Based on Feb.-Mar. 1967 Nielsen estimates; subject to inherent limitations of sampling techniques and other GETTYSBURG o qualifications issued by Nielsen, available upon request. ,01,1.....» WGAL -TV 4__ ó,, ,r,r r.> L 1 Lancaster, Pa. 1°a. Representative: The MEEKER A,., ° ° Company, Inc. New York Chicago Los Angeles San Francisco

Steinman Television Stations Clair McCollough, Pres, WGAL -TV Lancaster -Harrisburg -York, Pa. KOAT -TV Albuquerque, N.M. WTEV Providence, R.I. /New Bedford -Fall River, Mass. KVOA -TV Tucson, Ariz.

4 BROADCASTING, May 29, 1967 Buyers boil Some advertisers and agencies are CLOSED CIRCUIT displeased by proposed changes in commercial time standards of National monochrome TV's and battery -oper- 1OOtiim length cigarettes. Will they Association of Broadcasters TV code ated or plug -in radios. Census Bureau take off like king -size cigarettes did (BROADCASTING, May 15, 22). Critics' spokesman urges industry to work about 10 years ago ?" gripes center on (1) loss of billboards, through FCC to make wishes felt at (2) potential for clustering commer- forthcoming conference with federal Ultimate aim cials, which they feel will reduce bureaus, set tentatively for June 8. effectiveness, and (3) overall rigidity. What will it mean to CATV sub- Officially, Association of National Ad- First to go scribers if it is determined eventually vertisers had no comment except to by litigation or Congress that cable point out how much proposed changes Departure of John Chancellor from operators must pay copyright royalties differ from its own plea for flexibility. directorship of Voice of America, to (see page I9)? One CATV con- American Association of Advertising return to NBC News, may be only sultant who's also veteran cable Agencies also had no comment, but first of several imminent high -level owner candidly states that royalty Richard A. R. Pinkham of Ted Bates changes, not excluding one at top of payments would become direct operating cost and that & Co., chairman of AAAA Broadcast parent United States Information extra expense would Policy Committee, made no bones Agency. Leonard H. Marks, director be passed on to customers. But, he about his opposition to proposed of USIA and among officials closest adds, CATV's hope to keep royalties changes, said committee would meet to President Johnson, is likely to be down to level that would mean no shortly to consider them and that, in at LBJ's elbow in next year's presi- more than 10 or 15 cents per cus- dependently, Bates would take its dential campaign -as he was in 1964 tomer per month for average system. case directly to networks and sta- when he spearheaded financing oper- tions. ations. Game's the same Not all agency -advertiser reaction is Mr. Marks left lucrative practice in Chance that NBC -TV's new affilia- hostile, however. Some authorities, es- communications law to join USIA tion contract might assure affiliates of pecially among agencies, say code two years ago. Another top hand at share in revenues from any increase in changes were less far -reaching than USIA is Richard M. Schmidt Jr., gen- network commercial time, once con- expected and probably livable. Some eral counsel, recruited from Denver sidered at least long -shot possibility even question whether clustering because of his knowledge of communi- (BROADCASTING, April 10), now is should be condemned out of hand in cations (he's radio ham, former sports rated as virtually nonexistent. Affili- absence of practical evidence. Others announcer and promotion man). He's ates had hoped compensation would have moderated their criticisms after likely appointee to next Democratic be put on per- minute basis, but cur- further study. Very privately there is vacancy on FCC. Successor to Mr. rent outlook is for continuation of also some feeling that Mr. Pinkham's Chancellor will probably be an- present basic plan under system that AAAA committee erred in sending nounced this week -perhaps John probably won't increase compensation last- minute do- nothing - till -you've- Daly, ex- newsman for ABC and MC levels much, if at all, but isn't calcu- talked-to-us telegram to code board of What's My Line ?, who is known lated to reduce them either. NBC when in fact committee had two -three to have been talked to about Voice hopes to distribute new forms to affili- months to draft own proposals but directorship. ates by about July 1. failed to do so. Smoke signals Penalty of success Up against deadline Reports circulating in cigarette in- Recent resignation of Lee Rich as Census Bureau decisions are coming dustry suggest Reynolds Tobacco's re- president of Mirisch -Rich TV Produc- down to wire on radio -TV questions cent cutback in spot radio (BROAD- tions to join Leo Burnett agency as to be asked in 1970 census. Bureau CASTING, May 22) may have been television executive (BROADCASTING, says it hopes to decide by July 1, so only beginning and that further can- May 22) leaves future of independent it can prepare for dress-rehearsal test cellations- possibly bringing total to production house in doubt. It's no next year of whether to rely solely on $15 -$20 million -may hit spot TV secret that Mirisch, in paradox of long -form questionnaire for every and outdoor. Speculation is that Reyn- current production situation, has suf- fourth household or to use shorter olds, which spent some $61 million in fered more losses turning out its big- long form for 25% coverage aug- broadcast advertising alone last year, gest series hit, Rat Patrol, than with mented by more -detailed supplemen- is moving to shore up profits and /or its one series failure, Hey Landlord. tary questionnaire to be answered by get ready for new -product introduc- In exclusive interview last spring, 2% to 5% of households. tion. which forewarned of his decision to Supplement could provide more Feeling in tobacco industry is that leave production business (BROAD- data on types of set penetration but other recent changes in media alloca- CASTING, April 3), Mr. Rich indicated only for broad areas. Long forth with tions- Liggett & Myers' reduction of that independent program producers 25% coverage could give fine -grain spot TV and American Tobacco's exit may be heading for oblivion unless detail by individual census tract, but earlier this year from spot radio -do way is found to avoid deficit financing due to space limit-and pressure to not auger dramatic changes in tobac- and to live with restricted, risky net- shorten form caused by poor mail - co advertising. "Everybody is redoing work conditions. Mirisch company is back return in April New Haven, ad copy for this coming fall," one understood to be reappraising its own Conn., test -would most likely be able source said. "Besides, tobacco coin - situation before making any further to distinguish only between color and panies are in a dilemma over the new production commitments.

BROADCASTING, May 29, 1967, Vol. 72, No. 22. Published every Monday. 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W. Washington, D. C. 20038. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. If you are looking for a family audience, Father still Knows Best.

191 half hours available for the first time in syndication distributed exclusively b e WEEK IN BRIEF

CATV hopes for copyright protection rest with Senate UHF broadcasters move outside NAB to form new group as appellate court decision in UA- Fortnightly case places called All- Channel Television Society. Group chairman full fee liability on cablemen. 'Let 'em sue me' attitude is Putnam says ACTS will 'undertake a number of projects

seen in some CATV quarters. See . . . including lobbying.' See .. . CATV'S LAST HOPE ... 19 OUTSIDE OF NAB ... 41

Top -100 newspaper advertisers spent 370% more in TV, FM plays Cinderella to AM stepsisters in NAB radio says TVB study. TBV's Spiegel challenges print media to progam clinics. Do's and don'ts of progaming with advice provide audience -research figures comparable to TV's, about promotion, humor and local involvement help to

says 'newspapers are hurting.' See .. . define FM niche in AM world. See .. . TV FIRST ... 24 UPSTAGES AM ... 48

ABC -ITT merger finds another foe. FCC's Broadcast Death of campaign tax plan prompts House -Senate con- Bureau queries important combine point: ABC's need of ferees to new action. Calls for equal -time repeal for ITT money. Claims net doesn't need what it says it does; president /vice president candidates and free time to

suggests ingenuity might be better answer. See . . . campaigners face broadcasters. See . . . NEW ENEMY ... 30 TAX PLAN KILLED ... 52

Arthur Hayes, CBS Radio president for 12 years and 33- Lottery -news coverage tangles confront New York broad- year CBS veteran, resigns his post for personal reasons. casters this summer when statewide games go into effect. Clark George, WCBS -TV general manager and CBS TV Sta- Network O &O's are treading warily and lawyers are kept

tions Division vice president, takes his place. See .. . busy trying to comply with FCC rules. See . . . HAYES RESIGNS ... 36 N.Y. LOTTERY ... 52

Siren call of CATV lures old -time operator back from FCC Hyde's warning about New York World Trade Cen- pay -TV romance. International Telemeter Corp. applies for ter TV interference creates congressional outcries. Mac- franchise in more than 200 cities, designs CATV equip- Donald calls for FCC hearings; Port Authority strikes

ment including 25- channel unit. See .. . out at 'highly exaggerated reports.' See . . . TELEMETER BACK ... 40 UP IN THE AIR ... 58

DEPARTMENTS

AT DEADLINE 9 OPEN MIKE 15 Broadcasting THEBUSTNESSW&IUYWI EYISIONNIDMOZO BROADCAST ADVERTISING 24 PROGRAMING 48 Published every Monday, 53d issue CHANGING HANDS 44 WEEK'S HEADLINERS 10 (Yearbook Number) published in WEEK'S PROFILE 77 January by BROADCASTING PUBLICATIONS CLOSED CIRCUIT 5 INC. Second -class postage paid at Washington, D. C., and additional DATEBOOK 12 offices. EDITORIAL PAGE 78 Subscription prices: Annual sub - rcription for 52 weekly issues $8.50. EQUIPMENT & ENGINEERING 58 Annual subscription including Year- book number $13.50. Add $2.00 per FANFARE 56 year for Canada and $4.00 for all other countries. Subscriber's occu- FATES & FORTUNES 60 pation required. Regular issues 50 cents per copy. Yearbook Number FINANCIAL REPORTS 46 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FOR THE RECORD 65 changes: Send to BROADCASTING Cir- the culation Dept., 1735 DeSales Street, LEAD STORY 19 ú N.W., Washington, D. C., 20036. On changes, please include both old and THE MEDIA 30 new addresses plus address label from front cover of magazine, MONDAY MEMO 16 rU..

BROADCASTING, May 29, 1967 7 Forget everything you ever knew about Philadelphia Radio

WFIL IS#2 AND STILL MOVING UP. SEE PETRY.

2nd IN THE NUMBER OF DIFFERENT RADIO HOUSEHOLDS REACHED IN THE COURSE OF A WEEK

Pulse Jan /Feb /March 1967 A Triangle Group Station

Figures are estimates only . Subject to limitation of source material Late news breaks on this page and on page 10 Complete coverage of week begins on page 19 AT DEADLINE

will complete construction of station, Name of the game is `name dropping' which operated from 1954 to 1957, and that Storer will lease 1,000-foot tower LEE CLEARED OF CONFLICT IN ITT -ABC CASE and transmitter building to Coastal. Broker was William T. Stubblefield. Controversial ABC -International Tele- found no basis for Mr. Gibson's al- phone & Telegraph Corp. merger case leged report, and turned results of their Cox, Johnson jab again produced unexpected twist Friday inquiry over to Justice Department. (May 26) with disclosure that Justice Department, which successfully peti- at public service lack Department and FCC had checked into tioned commission to reopen ABC -ITT possible conflict of interest in proceed- case and which is party to proceeding, ing involving Commissioner Robert E. reviewed bureau's findings, made inde- FCC Commissioners Kenneth A. Cox Lee. Both agencies concluded there was pendent check that was completed last and Nicholas Johnson renewed their no evidence of such conflict. week. criticism Friday (May 26) of what they Commissioner Lee sparked inquiries In letter to Chairman Rosel H. Hyde, regard as agency's indifference to re- himself in March, after reading ITT department said it will not seek Corn - newal applicants' program proposals. memo that was part of stack of docu- missioner Lee's disqualification from Both issued dissenting statements in ments filed as evidence in $2.4 billion considering case. connection with Broadcast Bureau pro- merger case that commission is con- Commission officials assume that posal to renew batch of licenses of sta- sidering. either Mr. Gibson or Mr. Chasen had tions in Arkansas, Louisiana and Mis- Memo reported that Philip Gibson, engaged in name dropping. sissippi. of Dedham, Mass., consultant to ITT Commissioner Lee said Friday he Commissioners feel number of them subsidiary, Federal Electric Corp., had remembers meeting Mr. Gibson twice. propose inadequate amount of news, said that Commissioner Lee was inter- First time was at convention of Na- public affairs and "other" (agricultural, ested in finding job for his son in tional Association of Retail Dealers religious and instructional) programing. "CATV or common carrier microwave Association, in Berlin, Conn., in March Commissioner Johnson noted that 35 and thought if it were possible he would 1965. Mr. Gibson then worked for AM and 3 TV stations propose less like to see him working with Mr. Gib- NARDA, and there was talk, Mr. Lee than I% public affairs programing; that son." Memo also quoted Mr. Gibson as said, of his son joining that organiza- 36 AM and 9 TV stations propose less saying he had been in touch with Com- tion. Son, Robert Edward Lee, was than 5% "other" programing. missioner Lee on common carrier mi- offered job but rejected it. Commissioner Johnson, who in past crowave licenses and that commissioner Second time Commissioner Lee said has expressed objection to commission had promised to help "in submitting a he talked to Mr. Gibson was in Wash- policy of renewing such applicants common carrier plan." ington, after Mr. Gibson had become without question, said he realizes staff is Memo was written by Robert F. part-time consultant to Federal Electric. following policy encouraged by com- Chasen, president of Federal Electric. Commissioner Lee said Mr. Gibson dis- mission's "implied standards." He said on Dec. 17, 1965, 10 days after ABC cussed obtaining microwave licenses he still has hope that commission "may and ITT boards had approved plans for but that he had referred him to mem- one day ... reevaluate those standards." merger. bers of commission staff. "Commis- Commissioner Cox said he dissents to Commissioner Lee, who has no legal sioner Lee said he later learned staffers renewal without hearing of all stations assistant, consulted Hearing Examiner had told Mr. Gibson that "what he had proposing less than 2.5% news for AM, Arthur Gladstone. He, in turn, suggest- in mind was impossible." Mr. Gibson less than 5% news for TV; less than ed that Broadcast Bureau conduct in- reportedly was employed by Federal 1% public affairs; less than 5% in vestigation. Commission investigators Electric October 1965 to January 1966. combined categories of public affairs and "other."

Transaction is understood to involve Get VP stripes Ownership changes stock of William Penn Broadcasting Co., licensee of two stations. John R. Andersen, research super- for WPEN, WGBS -TV WPEN was founded in 1929 and visor for Los Angeles division of operates fulltime on 950 ke with 5 kw. Needham, Harper & Steers, and E. WPEN -FM, which began operating in Lynn Hauldren, copy supervisor, Chi- Sales of WPEN-AM-FM Philadelphia 1942, is on 102.9 me with 20 kw. cago, each elected vice president. and of now -dark channel 23 WGRS -TV WGBS -TV was sold by Storer Broad- Miami were announced Friday (May casting Co. to Coastal Television Sys- Merger talks diminish 26). Both are subject to FCC approval. tem Inc. for $250,000 (CLOSED CIR- Philadelphia stations are being sold CUIT, April 10). Talks between Teleprompter Corp. for more than $5 million to group of Principal owner of Coastal Television and Metro -Goldwyn -Mayer Inc. on Philadelphia businessmen by Old Colo- is Al Lapin Jr., who is with members of possible consolidation may have broken ny Trust Co. of Boston as trustee for his family and others owner of KIHP -TV down (see page 47). creditors of Penrose Industries Corp. Santa Barbara, Calif.; WDUV -TV Jack- Source privy to MGM finances said (formerly Sun Ray Drug Co.). Pur- sonville, Fla.; KGPA -TV Phoenix, all Friday (May 26) that "nothing will chasers are headed by Martin Field, de- construction permits. He personally ever come" of discussions. Irving Kahn, scribed as having extensive real estate owns 10% of wKSP Miami. Teleprompter chairman, would neither holdings in Philadelphia and Florida. Sales agreement provides that Storer confirm nor deny that report. "We are

more AT DEADLINE page 10

BROADCASTING, May 29, 1967 9 revenues from both time and program WEEK'S HEADLINERS sales. For week ended May 21, CBS - TV's share was estimated at $9,469,400, Clark B. George, VP, CBS Television from consolidation of Warner Brothers NBC -TV's at $8,050,800 and ABC -TV's Stations Division and general manager Pictures Corp. with Seven Arts Pro- at $6,638,100. of WCBS -Tv New York, named president ductions. of CBS Radio Division. He succeeds 33 -year CBS veteran Arthur Hull Hayes, Stephen C. Riddleberger, VP, talent TV code changes are who resigned (see page 36). Ralph and program administration, NBC -TV, Daniels, 39, general sales manager named VP and general manager, Owned of CBS -owned KNXT(TV) Los An- Radio Stations, called best possible geles and CBS Television Pacific Net- reporting to work, was named Friday (May 26) to Stephen B. La- Recent revisions of TV code stand- succeed Mr. George as division VP and bunski, president, ards were termed best compromise that general manager of WCBS -Tv. Mr. Dan- NBC Radio divi- could be evolved in handling highly iels joined KNXT and Pacific Network sion. Mr. Riddle - complex problem, Bill Michaels, execu- as account executive in 1956, served berger has held tive vice president of Storer Broadcast- with CBS-TV Stations National Sales various executive ing Co., told meeting of Ohio Associa- in San Francisco and New York from posts with NBC, tion of Broadcasters Friday (May 26). 1959 until returning to KNXT as nation- ABC Radio, ABC He said if some members of NAB's al sales manager in 1961. He became News and ABC - television code board had their general sales manager last year. TV. He joined "druthers" they would have gone all Seymour Poe, executive VP, 20th Mr. Riddleberger NBC in 1941 as way by dropping commercial standards Century-Fox Film Corp., resigns as guest relations entirely, but time isn't propitious. result of "divergence of views" between page, left network seven years later He said he couldn't predict what TV himself and Darryl F. Zanuck, Fox and returned there year ago. Benjamin Board would do about recommenda- president. Successor has not been D. Raub, assistant general attorney of tions. Code board adopted new philos- named. He has held top posts with Fox NBC since 1957, succeeds Mr. Riddle- ophy of counting only nonprogram for almost five years. It's reported un- berger. Mr. Raub reports to Robert time and number of interruptions officially that Mr. Poe will take im- L. Stone, VP and general manager, (BROADCASTING, May 22). portant post with company that emerges NBC -TV network. Other highlights of 30th OAB convention: Frank Martin, president of John Blair & Co., said biggest question in spot For other personnel changes of the week see FATES & FORTUNES selling for 1967 -68 year is how 30- second announcements will be adapted. He described 30- second spots as "the new member of the spot time family," not negotiating at present; we're doing addition, 300,000 new STV common with question of price and acceptance nothing now," he said. shares at one cent per share will be is- yet to be resolved as answer to piggy- Merger, if it develops, would bring sued, raising total shares outstanding to back problem. together major CATV and closed-cir- more than 3.3 million. STV's stock- Six veteran broadcast executives cuit systems operator with feature film holders hold annual meeting June 30 at were honored for their contributions to and television series producer. which time they'll be asked to ratify broadcasting. Recipients of awards, agreement, and upon their approval, presented by Ohio Governor James A. closing would be set for July 6. Blue Rhodes, were George B. Storer Sr., STV coming alive in companies' principal plants are at Storer Broadcasting; James M. Cox Jr., Huntsville, Ala., and Laurinberg, N.C. Cox Broadcasting; Jack R. Howard, STV was recently involved in re- Scripps- Howard; John T. Murphy, acquiring Blue group financing difficulties in its attempt to Avco; Hulbert Taft Jr., Taft Broadcast- acquire Shasta Telecasting Corp.'s KJEO- ing, and former Secretary of Commerce Promise of new life to be pumped (TV) Fresno, Calif., and Shipstad & Charles Sawyer, Air Trails Network. into Subscription Television Inc., New Johnson's "Ice Follies" (BROADCASTING, At OAB board meeting Carlton York, which admittedly sees its future Oct. 31, 1966). Subsequently, STV re- Dragush Jr., secretary-treasurer, was as including development of pay televi- ceived backing by investment banking elected executive vice president of as- sion "within limits" of its "financial firm of G. L. Ohrstrom Partners, New sociation. Incoming president is Allan capabilities," was indicated Friday (May York, which purchased 40% of STV's Land, WAtz -TV Zanesville. 26) with disclosure of new financing stock. STV has suit pending against theater arrangements underway by STV. owners in California in con- Hill vacancies filled Securities and Exchange Commission nection with referendum that outlawed pay TV in state. Later was Friday granted STV's request that over - this held Two remaining majority vacancies counter trading in STV stock be sus- unconstitutional but STV in meantime on House Commerce Committee were pended to protect investors, until STV has ceased its pay TV operation. filled just before congressmen dispersed closes deal in which it proposes to buy for long holiday break. all stock of John Blue group of com- Network sales for week New committeemen are Peter N. panies. All nine companies in group, Kyros (D -Me.) of Portland and W. S. which supplies fertilizer and pesticide Network television sales for week (Bill) Stuckey Jr. (D -Ga.) of Eastman. equipment, would operate as John Blue ended May 21 totaled $24,158,300, Both are freshmen representatives. Mr. division of STV. Subscription Television bringing sales for May to $74,821,700 Kyros gave up seat on Banking and said purchase would be accomplished and for 1967 to $596,108.800, Broad- Currency Committee in order to move through "new privately -placed, long- cast Advertising Reports (BAR) esti- to commerce panel; Mr. Stuckey vacated term financing" already arranged. In mated Friday (May 26). Figures cover Agriculture Committee seat.

10 BROADCASTING, May 29, 1967 plus copies you can't tell from the original

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ROCHESTER A calendar of important meetings and events in the field of communications. REGIONAL SALES CLINICS OF RADIO ADVERTISING BUREAU indicates first or revised listing. June 12- Boston Statler Hilton, Boston May 29 -June 3- Assembly meeting of the June 16-Sheraton hotel, Philadelphia Inter -American Association of Broadcasters. Buenos Aires.

May 31- Deadline for entries for sales June 8 -9- Combined convention of Alaska presentation awards sponsored by the Broadcasters Association and Alaska AP Broadcasters Promotion Association and the membership (including newspapers). Speak- Radio Advertising Bureau. The awards are ers include FCC Chairman Rosel H. Hyde. designed to provide national recognition of Travelers Inn, Fairbanks. outstanding sales presentations by promotion departments in the radio industry. The June 8- 10- Annual spring meeting of MORE love competition is open to stations, representa- South Dakota Broadcasters Association. tives, advertising agencies and manufac- Speakers include Douglas Anello, NAB gen- turers. eral counsel. Madison. WROCTV 8 JUNE June 8- 10- Summer broadcasting confer- X.9 ence on "The professors and the profes- June I -First annual golf open sponsored sionals in broadcasting" sponsored by Mem- GO A RUST CRAFT STATION by the Broadcasting Executives Club of New phis State University. Memphis State Uni- England. Framingham Country Club. Fram- versity, Memphis. Represented by Edward Petry & Co., Inc. ingham, Mass. June 8 -10- Radio- television institute con- June 1 -2- Briefing conference on copyright ducted by the Episcopal Radio -TV Founda- law revision sponsored by the Federal Bar tion, Atlanta. Institute theme is "The Com- Association and the Foundation of the Fed- munication Gap." Speakers include Don eral Bar Association in coopera'ion with the Elliot Heald, general manager, WSB -TV At- Bureau of National Affairs Inc. Sessions are lanta; Elmo Ellis, general manager, WSB included on the revision bill and educational Atlanta; Dr. Gerhart D. Wiebe, dean. school television and on the revision bill and of public communication, community antenna television. The Commo- Boston University SUBSCRIBER New Boston; Roy Danish, director, Television In- dore hotel, York. formation Office; and Fred A. Niles, presi- SERVICE June 2-3--Meeting of the Florida AP dent, Fred A. Niles Communications Cen- Broadcasters Association. Holiday Inn. Cocoa ters Inc., Chicago, Cathedral of St. Philip. Beach. Atlanta. Please include a BROADCASTING address label June 8 -11-- whenever you write about subscription. June 2- 3- Annual Wyoming AP Broadcast - Convention of the National As- your casters meeting. Frontier hotel. Cheyenne. sociation of Farm Broadcasters. Chateau Frontenac, Quebec City, Que. TO SUBSCRIBE mail this torn with payment June 4- Nineteenth annual Television Aca- Mark demy Awards sponsored by the National alune 9-Chicago chapter of Public Rela- new subscription or renew present Academy of Television Arts and Sciences. tions Society of America holds all -day semi- subscription. Hosts will be Joey Bishop and Hugh Downs. nar on communications revolution. Among Subscription rates on page 7. (ABC -TV 9 -11 p.m. EDT) Century Plaza speakers are Rep. Sidney Yates (D -Ill.) on hotel, Hollywood. and Americana hotel, "legislative communications problems" and New York. Robert Scheer, managing editor of Ramparts magazine, on "ethics and communications of June 5- 6- Annual spring meeting of Wash- ington State Association of Broadcasters. mass media." Lake Shore Club, Chicago. Bayshore Inn, Vancouver, B. C. June 9- 10- Annual spring meeting of North Dakota Broadcasters Association. Edgewater June 5 -7 -Board of directors meeting, Na- tional Community Television Association. Inn, Detroit Lakes, Minn. Sahara Tahoe, Lake Tahoe, Nev. June 10- Annual meeting of the California June 5-6--Annual convention, Electronic AP Radio -Television Association. Century Industries Association. Continental -Plaza Plaza hotel, Los Angeles. hotel, Chicago. June 10- 14- Annual convention of the eastern and central region of the American Ad- June 6 - Annual stockholders meeting, MCA Inc. Sheraton -Blackstone hotel, Chi- vertising Federation. Speakers include cago. Edward L. Bond Jr., president and chief executive officer, Young & Rubicam, New June 6 -7 -The 1967 general conference of York. Shamrock -Hilton hotel, Houston. CBS -TV network affiliates. Speakers include John A. Schneider, CBS/Broadcast Group June 11 -12 -Ninth annual meeting of the president; Stuart T. Martin. chairman of American Academy of Advertising. Theme affiliates association; Thomas H. Dawson, of the conference is: "Problems in Adver- president of CBS -TV network: H. tising Manpower." Shamrock hotel, Hous- Michael ton. g Dann, senior vice president -programs; David Blank. vice president- economics and June 11-13--Annual spring meeting of ó research, CBS/Broadcast Group; William B. North Carolina Association of Broadcasters. É É Lodge. vice president -affiliate relations and Velvet Cloak Inn, Raleigh. engineering, CBS -TV; Richard S. Salant, CBS News president; Walter Cronkite, CBS June 11- 14- Annual summer meeting of News correspondent; Carl Ward, vice presi- Florida Association of Broadcasters. Speak- dent -affiliate relations, CBS -TV. Hilton ers include William Carlisle, NAB vice B R O A D C A S T I N G hotel. New York. president for station services. Americana hotel, Miami Beach. 1735 DeSales St, Washington, D. C. 20036 June 6 -8-Annual convention, Armed Forces Communications and Electronics Associa- June 11- 14- Annual summer meeting and tion. Speakers will be Major General Wil- election of officers of Colorado Broadcasters liam B. Latta, commanding general, U. S. Association. Speakers include Vincent Wasi- Army Electronics Command: Robert W. lewski, president of National Association of Galvin, chairman, Motorola Inc.: Leonard Broadcasters. Rivera hotel, Las Vegas, Nev. Jaffe, director, space applications programs. June 12- 13- Eighth Chicago spring National Aeronautics and Space Administra - confer- tion. Panel on "Digital Communications ence on broadcast and television receivers the - sponsored by the Institute of Electrical and Challenge," concerning television among Electronics Engineers. O'Hare ZOOM LENS total digital communications, is one of sev- Inn, Des eral scheduled sessions. Sheraton -Park hotel, Plaines, Ill. RENTALS Washington. June 12 -14 -Third International Conference June 8- Annual banquet and entertain- on Communications sponsored by the In- ment of the New York chapter of the stitute of Electrical and Electranics Engi- ZOLOMATICS Broadcast Pioneers. Americana hotel, New neers. Leamington hotel, Minneapolis. 5875 MELROSE AV. HOLLYWOOD CALIFORNIA TEL 12111 463-1161 York. June 12- 14- Second annual Television Audi- Wá,11 -tV'S Jim Young presented the Alfred P. Sloan Creative Award

The Award is in recognition of the documentary, "A Time to Live," televised on WAII -TV. One of a continuing series of documentaries produced by WAII -TV's Community Affairs Department.

waii-tv t:-.aaata The Eyes of Greater Atlanta

BROADCASTING, May 29, 1967 13 BROADCASTING PUBLICATIONS INC. ence Measurement Seminar sponsored by PRESIDENT SOL TAISHOFF the School of Journalism of the University NAB RADIO PROGRAM CLINICS VICE PRESIDENT MAURY LONG of Nebraska. Speakers include Gale Metzger, VICE PRESIDENT EDWIN H. JAMES research director, and Joseph Matthews, June 4- 5- Holiday Inn, Nashville SECRETARY LAWRENCE B. TAISHOPT western sales manager. A. C. Nielsen; R. R. TREASURER B. T. TAISHOrF Ridgeway, vice production, and June 6 -7- Sheraton Cadillac, Detroit COMPTROLLER IRVING president, C. MILLER C. A. Kellner, vice president station serv- June 8- 9- Marriott motor hotel, Phil- ASST. TREASURER JOANNE T. COWAN ices, American Research Bureau; Howard adelphia Mandel, research director, National Asso- ciation of Broadcasters; Mark Munn, manager, media and program analysis, Leo bach, New York. Royal Festival Hall Itoatictigilhig Burnett Co.; and Dr. John Thayer, research London. director, Peters, Griffin, Woodward Inc. June 30 -Entry deadline for Albert Lasker Executive and publication headquarters: Nebraska Center for Continuing Education, Medical Journalism Awards for articles BROADCASTING- TELECASTING Bldg., 1735 DeSales Lincoln, Neb. For further information con- and broadcasts published or televised in Street, N.W., Washington, D. C. 20036. Tele- tact University of Nebraska, School of 1966 which pertain to the improvement of phone: 202 Metropolitan 8 -1022. Journalism, Room 319, Nebraska Hall, Lin- health and the prolongation of life through EDITOR AND PUBLISHER coln, Neb. medical research. Entry blanks may be ob- Sol Taishoff June 13- Annual stockholders meeting of tained from, and entries must be submitted ABC. New York. to, the Albert and Mary Lasker Founda- Editorial tion, 866 United Nations Plaza, Suite 10E, June 13- Annual meeting, Federal Commu- New York 10017. VICE PRESIDENT AND EXECUTIVE EDITOR H. nications Bar Association. Election of officers June 30 -July 2- Annual summer meeting Edwin James and of delegate to American Bar Associa- EDITORIAL DIRECTOR (New York) of Wisconsin Broadcasters Association. Rufus Crater tion. Willard hotel, Washington. Leathern Smith Lodge, Sturgeon Bay. MANAGING EDITOR June 14 -16 - Annual spring meeting of Art King California Association of Broadcasters. Mark JULY uly 5 deadline for comments in SENIOR EDrroas: Frederick M. Fitzgerald, Hopkins hotel, San Francisco. J -New Earl B. Abrams, Lawrence Christopher FCC inquiry on need to establish rules for (Chicago), Leonard Zetdenberg, David Ber - June 14-16--Annual spring meeting and FM broadcast translators similar to those 13m (New York) Rocco Famighetti (New election of officers of Virginia Association in existence for TV translators. Comments York), George W. Darlington, Morris Gel- of Broadcasters. Speakers include William are specifically invited on such things as man (Hollywood), Sherm Brodey; STAFF Walker, NAB director of broadcast manage- limitations on use of FM translators, chan- WRITERS: Joseph A. Esser, F. Martin Kuhn, ment. Marriott Twin Bridges motel, Arling- nels in which they should be authorized, Robert A. Malone, Martin W. Mitchell, ton. power, and equipment specifications. Rules Sharan Rosenberg; EDITORIAL ASSISTANTS: C. will be proposed at later date in event Anthony Beargie, Phyllis L. Halleran, Par - June 16- Annual meeting of Vermont As- need and demand exists for such service, lin Hargrave; SECRETARY TO THE PUBLISHER: sociation of Broadcasters. Marble Island the commission said. Gladys L. Hall. Country Club, Colchester. July 7- Deadline for reply comments on Business June 16 -18- Summer meeting of the Okla- FCC's proposed rulemaking that would allow homa Broadcasters Association. Western CATV systems to carry the signals of other VICE PRESIDENT AND GENERAL MANAGER Hills Lodge, Wagoner. stations in a market if they are required Maury Long to carry the programing of any one outlet NATIONAL SALES MANAGER June 17- 21-32d annual summer convention Warren W. Middleton (New York) and engineering conference of Georgia As- in that market. ADVERTISING DIRECTOR sociation of Broadcasters. Speakers include J July 11- Annual stockholders meeting, Taft Ed Sellers Howard Mandel, NAB vice president for Broadcasting Co. Cincinnati. INSTITUTIONAL SALES MANAGER research; Lyn Christian, WPIX -FM New York. July 14-New deadline for comments on Eleanor Manning Holiday Inn, Callaway Gardens. proposed FCC rulemaking to amend part PRODUCTION MANAGER: George L. Dant, TRAF- J une 19- Deadline for comments on FCC's 73 of the commission rules to specify, in FIC MANAGER: Harry Stevens; CLASSIFIED AD- proposed rulemaking that would allow lieu of the existing MEOV concept for AM VERTISING: Robert Sandor; ADVERTISING AssisT- CATV systems to carry the signals of stations, a standard method for calculating ANT: Carol Ann Cunningham; SECRETARY To other THE GENERAL MANAGER: Doris Kelly. stations in a market if they are required to radiation for use in evaluating interference, carry the programing of any one outlet in coverage and overlap of mutually prohibited COMPTROLLER: Irving C. Miller; ASSISTANT that market. contours. The MEOV method is used to AuorroR: Eunice Weston. measure radiation from directional antennas. June 19 -24 -14th International Advertising July 16- Annual Publications and Circulation Film Festival, to be held in Cannes. France, 18- summer meeting of sponsored by Screen Advertising World As- Idaho Broadcasters Association. Speakers in- DIRECTOR OF PUBLICATIONS clude Paul Comstock, NAB vice president John sociation. International cinema and television P. Cosgrove commercials will be fudged. Information for government affairs. Shore Lodge, McCall. SUBSCRIPTION MANAGER may be obtained from Movierecord Inc., J uly 16 -22 -Sales management seminar Richard B. Kinsey 845 Third Ave., New York, SAWA's U.S. sponsored by the National Association of William Criger, David A. Cusick, Robert C. representative. Broadcasters in cooperation with the Radio Duke, Jerry Fisher, Lucy Fisher, Marilyn Advertising Bureau. Harvard Business Johnson, Edith Liu, Carol B. Smith. June 22-24--Annual summer meeting of Boston. Maryland- D.C.- Delaware Broadcasters Asso- School. Bureaus ciation. Henlopen hotel, Rehobeth Beach, J uly 18- Summer meeting of the New Del. York State Broadcasters Association. Speak- New York: 444 Madison Avenue, 10022. Tele- ers include Vincent Wasilewski, NAB presi- phone: (212) 755 -0610. J une 23- 24- Meeting of the Texas AP dent. Otesaga, Cooperstown. EDITORIAL DIRECTOR: Rufus Crater; SENIOa Broadcasters. Commodore Perry hotel, Aus- EDITORS: David Berlyn Rocco Famighetti; tin. J uly 18- 20-Symposium on electromagnetic ASSOCIATE EDITOR: Michael Hornberger; STAFF compatibility, sponsored by Institute of WRIrzRS: George de Pue. Phil Fitzell, Judith June 25 -28- Consumer Electronics Show Electrical and Electronic Engineers. Ralph L. Ordover; NATIONAL SALES MANAGER; Warren sponsored by the Electronic Industries As- Clark, Office of Telecommunications, Office W. Middleton; INSTITUTIONAL SALES MANAGER: sociation. Americana and New York Hilton of Emergency Planning, chairman. Shore- Eleanor R. Manning; EASTERN ADVERTISING hotels. New York. ham hotel, Washington. REPRESENTATIVE: Greg Masefield; ADVERTISING ASSISTANT: Sherry Vachio. June 25 -29- Annual convention and board J uly 20-New deadline for reply comments Chicago: 360 North Michigan Avenue, 60601. of directors meetings, National Community in FCC inquiry on need to establish rules Telephone: 312 Central 6-4115. Television Association. Palmer House, Chi- for FM broadcast similar to those In exist- SENIOR EDrroR: Lawrence Christopher; MID- cago. ence for TV translators. Comments are WEST SALES MANAGER: David J. Bailey; As- specifically invited on such things as limi- SlsrANT: Rose Adragna. June 25 -29- Western region convention of tations on use of FM translators, channels Hollywood: 1680 North Vine Street, 90028. the American Advertising Federation. La- in which they should be authorized, power, Telephone: 213 Hollywood 3 -3148. SENIOR fayette hotel, Long Beach, Calif. and equipment specifications. Rules will be Earros: Morris Gelman; WESTERN SALES proposed at later date in event need and MANAGER: Bill Merritt. June 25 -July 1- Summer board meeting of demand exists for such service the com- ASSISTANT PUBLISHER the National Association of Broadcasters. mission said. Lawrence B. Taishoff Williamsburg Inn and Lodge. Williamsburg, Va. J uly 30 -Aug. 11 -Ninth annual seminar in marketing management and advertising June 25 -July 1 -First radio, television and sponsored by the American Advertising BROADCASTINC. Magazine was founded in 1931 film festival and seminar sponsored by the Federation. Harvard Business School, Bos- by Broadcasting Publications Inc., using the public ton. title, BROADCASTING.-The News Magazine of relations section of the American For further information write or call the Fifth Estate. Broadcasting Advertising' Library Association. San Francisco. George T. Clarke, director, bureau of edu- was 1932, cation and research, American Advertising acquired in Broadcast Reporter in 27 -29 1933 and Telecast* in 1953. BROADCASTING June -World Advertising Conference Federation 655 Madison Ave., New York 1967. TELECASTING. was introduced in 1946. Speakers include S. K. Kooka, com- 10021. (212) TEmpleton 8 -0325. *Reg. U. S. Patent Office mercial director of Air India, and William Copyright 1967, Broadcasting Publications Inc. Bernbach, president of Doyle Dane Bern- 41Indicatea first or revised listing.

14 OtATEB00K) BROADCASTING, May 29, 1967 OPEN MIKE

Advertising spurs economy ing as well, including the hearing excerpts and sequence of witnesses' testi- EDITOR: Anyone in Washington who monies and especially the tabulated professes to doubt the economic value data on ABC income and net profit vis- of advertising should ask himself three a -vis the combined data for the other questions: Is the automobile industry networks. - Rev. James A. Brown, vital to our economy? When was the S. J., broadcasting research, Bellarmine last time anyone sold you an automo- School of Theology, Loyola University bile? Would you have bought your (Chicago), North Aurora, Ill. latest automobile . if you had not been spurred by advertising to believe you should buy it? Help for the sales force There's only one thing that keeps the automobile business alive -and that is EDITOR: Our 1967 Yearbook was in- advertising. There's not one dealer in advertently destroyed and we are in a thousand who sells cars; people come great need of a replacement. This is in and buy them, as a direct result of an extremely important reference advertising. . . Advertising, and only source for our sales organization in advertising, sells automobiles.-Clar - supplying the broadcast industry. Will ence W. Metcalf, Engineered Advertis- you please ship us another copy. -M. P. ing, Stoughton, Mass. McLaughlin, sales administrator, Fair- (Mr. Metcalf's letter is in response to the child Recording Equipment Corp., Long editorial "Why Washington ?" [BROAD- Island City, N. Y. CASTING, May 11, which asserted the need for a full -time, expertly- staffed Washington (Replacement copy en route. A few copies office of the American Association of Ad- of the 1967 BROADCASTING Yearbook are vertising Agencies.) available at $5 from Publications Depart- ment, 1735 DeSales Street, N. W., Washing- ton 20036.) Congressional praise

EDITOR: As a faithful reader for many Air mail to Mexico City years, I have always been impressed with the fact that [BROADCASTING] EDITOR: I would like to have an air- needs no improvement. -Theodore R. mail subscription to BROADCASTING ef- Kupferuran, House of Representatives, fective immediately. - Andrew N. Washington. Vladimir, vice president, Kenyon & Eckhardt de Mexico, Mexico City. (Mr. Kupferman, who was profiled In the Feb. 20 issue, represents New York's 17th (Air mail service to Mexico as well as District, which includes the nation's broad- other places throughout the world is avail- casting and advertising centers.) able for the actual postage involved plus the $8.50 annual subscription price.) Ambitious youth seeks opening

EDITOR: I am 21 years of age, and my one ambition is to become a top -40 BOOK NOTE disk jockey. I know I will make a good one. I have been disillusioned because "Television: The Creative Experi- many program directors will not hire ence," edited by A. William Bluem and me because I am blind. All I need is ...our fans love Roger Manvell. Hastings House, New a break to prove myself. Oring- Alan York. 328 pp. $7.95. er, 155 -19 Jewel Avenue, Flushing, us for it! N. Y. 11367. Exploring the diversity of TV theory and practice in the U. S. and Britain, Ask anyone in Tulsa, "What this collection of 37 essays surveys the station has the most color ?;' Scholar finds the facts problems television presents to the cre- and they'll tell you "KVOO ative professional: writers, producers, TV:' With the finest color EDITOR: Just a note to compliment your directors, performers and technicians. facilities available any- staff on the usually good job on the The essays, selected from Television where, KVOO TV is Tulsa's 1967 Yearbook. The Yearbook saved Quarterly and the Journal of the So- undisputed leader in color me countless hours and telephone calls ciety of Film and Television Arts, television. Call your Petry to check out the data and answer those Great Britain, offers a progress report man. questions. (The sectional division "tabs" on TV from both sides of the Atlantic. and the various listings are most effec- The topics investigated by the essays tive for fast reference.) range from television's continuing chal- KVO o(2rv Good job, too, in the fast yet full lenge as an outlet for serious expression TULSA, a.uxaa and documented coverage of the ABC - and the prospects for educational TV ITT merger hearing. Some valuable to the impact on politics and the de- Represented by data not only for professional broad- veloping techniques in drama, comedy, The Onginal Station eeprnéntatire casters but for teachers of broadcast- interview, documentary and news.

BROADCASTING, May 29, 1967 15 MONDAYMEMO from JOHN HOLLANDS, BSR (USA) Ltd., Blauvelt, N. Y.

Upside down on TV opens the market to an unusual product

Our problem was to introduce the ket, as our base for excitement. Among them were such leaders as Sam world's newest record changer in the New York's WNBC -TV was selected. Goody, Liberty Music Shops, Audio most sophisticated and expensive high - One -minute participations in two name Exchange, Newmark & Lewis, to men- fidelity market. This would be quite a shows were purchased-the Johnny tion but a few. feat considering we were dealing with Carson's Tonight show and Hugh The power of TV was amply demon- a single hi -fi component rather than a Downs's Today. A modest budget strated by the scores of people who sub- self -contained unit with brand accept - allowed for just one month of telecast- sequently visited these audio centers in- tance by the consumer. And to make ing, or a total of 30 commercials in all. quiring about BSR McDonald "500" - the task truly formidable, we hadn't Creatively, we knew that BSR had the changer that can play upside down. even effected distribution of the prod- to register maximal impact quickly. It was astonishing to see the residual uct in key high -fidelity outlets in the Since the BSR McDonald "500" was benefits of this local TV effort outside metropolitan area. no ordinary record changer, we created New York. One hi-fi trade magazine ad For years, BSR Great Britain had pre- and substantiated an astonishing demon- alone, featuring the storyboard of the cision-engineered quality record chang- stration of the tracking ability of its TV commercial telecast in New York, ers and had supplied them in greater automatic turntable. The commercial resulted in 7,189 sales leads, proving number to the world "OEM" markets showed the unit doing a complete 180° that BSR is well on its way to establish- than any other manufacturer of quality - turn while it continued to play a record ing nationwide distribution. sound reproduction components. (OEM perfectly even when it reached the up- BSR is already worldwide in scope, in the trade refers to the original equip- side -down position. The secret is the having eight plants in six geographic ment manufacturer, that is the set tone arm that is perfectly counter -bal- locations: England, Northern Ireland, maker.) BSR was, in fact, the leader. anced to play in any position. Scotland, Australia, West Germany and In the U. S. alone, BSR provides Complication The commercial itself, the U. S. But building consumer iden- close to 40% of the record changers shot in color, was timed to 50 seconds, tification required a special solution. sold, but not under the BSR trademark. allowing for 10- second outlet identifica- Exposure Here then is a classic ex- Rather, these units are incorporated into tion. To further complicate matters, a ample of rewards accrued when a com- complete radio- stereo units bearing the WNBC -TV ruling made it mandatory that pany with a superior product dares to name Zenith, Westinghouse, Philco, we simultaneously film the upside -down move in unorthodox and bold fashion. among others. demonstration and record the musical One short month of TV promotion pre- But here in America, the consumer track so that the end film seen by the ceded by one month of merchandising did not know the BSR name and repu- viewer was not canned in any way this commercial exposure left its mark tation, and so it did not matter that whatsoever. on the entire industry: the product BSR's share of the total world market The BSR McDonald "500" per- managers, engineers, purchasing agents hovered around 30 %. formed to perfection on eight out of the and finally the audio outlets and their When BSR management's decision 10 takes. consumers. to enter the consumer record -changer Prior to air date, BSR sales repre- They now know that BSR, through race was made on the basis of develop- sentatives were armed with a miniature its McDonald "500 ", is bent on captur- ing an extraordinary new changer with storyboard visualizing the "upside ing a significant share of the consumer exclusive features heretofore reserved down" TV spot. Within three weeks a audiophiles. And this first U. S. TV for very expensive hi -fi systems. But select group of key hi -fi audio special- exposure will soon be duplicated in we recognized that top -quality sound ists had been successfully recruited and other important hi -fi markets of Los reproduction had ceased to be the ex- were rotated on both the Tonight and Angeles, Boston, Philadelphia. Chicago pensive privilege of a few and had the Today shows. From a standing -still and San Francisco. Indeed, the parent over -night become a demand item for start of only a few consumer outlets, company in Great Britain plans to the mass market. the BSR sales team, using TV as a revise the U. S. commercial for use on Getting Started It was decided that dealer "loading" device, secured close British TV and as a sales -promotion extraordinary means should be taken to 100 dealers in the New York area. film primer at trade shows. to launch the unit, the BSR McDonald ç-..,::..,- "500." With no advance distribution- .::t,...... :.:.:;: :.,-:: and with no consumer knowledge of the unit-we selected key -city TV to do two things: make the "500" an exciting John H. Hollands is vice president and conversation piece for the consumer; general manager of BSR (USA) Ltd., Blau- enthuse hi-fi dealers and open up dis- velt, N. Y., the distributing affiliate in the tribution by preselling the unit on TV U. S. of BSR Ltd. in Great Britain. BSR and identifying the initial key dealers makes record changers and tape decks. in the commercial itself. Mr. Hollands is a graduate of the School of Business and Public Administration The creative and marketing strategy E:x evolved by BSR and its New York at Cornell University. Before his present agency, Kane, Light, Gladney, com- association with BSR, Mr. Hollands was bined local TV with merchandising supervisor of purchases for the television - nationally in trade publications and con- radio division of the Westinghouse com- sumer hi -fi journals. Our intention was pany. to make a prodigious clamor across the nation usin g TV, initially in one mar- :...:.,.

16 BROADCASTING. May 29, 1967 Color General Electric "gutsy" at NAB.

Five ways the PE -250 outperformed After all, isn't that why you were there? in black -light conditions, Chroma -Key every other live -color camera. demonstrations, Polarized Light, or Remote zoom: The PE -250 didn't rely remote outdoor pick -up- because no- It didn't take guts to do what you saw. on "safe" close -ups for the demon- body else tried these special effects. Just confidence in the finest live -color stration. Our remotely operated zoom (We're convinced it will outperform camera available -the PE -250. And a camera showed you long shots, wide them all.) desire to show you in 11 short minutes shots and close -ups. All in true color, how this camera can work for you. with true fleshtones. Gutsy? Not really. Just our way of showing you how the PE -250 can per- Starting cold: All PE -250s were shut The shakes: An operating PE -250 ran form for you. You're sincerely invited down each night. One of 3 show cam- 15 hours on a shake table. More than to see why the PE -250 is the finest eras was turned off after every demon- 400 separate demonstrations. It was camera available. Have your GE repre- stration. You saw it turned on at the mounted on a vibration testing sentative make arrangements to visit start of each show. More than 65 times machine operating at 25 cycles per us in Syracuse. General Electric Com- in 4 days. (And, these PE -250s were second, exerting .7g force during each pany, Visual Communication Products, right off our production line.) cycle. That's stability; built -in rugged- Electronics Park, Syracuse, New York ness. Demonstrating color: The PE -250 per- 13201. GE 45 formed amid a wide range of colors Special effects: Nobody knows if the you didn't see anywhere else at NAB. PE -250 outperformed other cameras GENERAL ELECTRIC EQUATION

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Represented by H -R Television, Inc. or call C. P. PERSONS, Jr., General Manager Inh1d1'rIstîllq MF mentemnotecrawiruween mamma May 29, 1967, Vol. 72, No. 22 Senate seems CATV's last hope

Left liable for full copyright fees by House and losers in appeal of UA- Fortnightly case, wired services still see chance of low -price compromise

The CATV industry this week is seek review of the decision by the compared to the present 28 years with looking to the Congress to bail it out U. S. Supreme Court and this is likely one extension. of unlimited copyright liability follow- to carry the case well into the fall or Since some sort of copyright action ing the unanimous decision of the U. S. winter-and beyond if the high court is, therefore, necessary the CATV in- Court of Appeals for the Second Cir- agrees to hear the case. dustry expects that its problems may cuit that Fortnightly Corp. violated the The Senate is still considering its be handled in that legislation, even if copyright laws in using United Artists version of the copyright revision, passed only on a temporary basis. programs from Pittsburgh, Wheeling by the House last month with the en- That the Senate may not be capable and Steubenville for its CATV systems tire section on CATV deleted (BROAD- of completing its work on the new bill in Clarksburg and Fairmont, W. Va. CASTING, April 17). There is scant hope, before the end of this session is ac- Cable operators received the news however, that this session of Congress knowledged even by Senator John L. of the appeals court ruling with what will see the enactment of a new copy- McClellan (D -Ark.) who is chairman seemed to some to be incredible savoir right law. But, since 1965 the Congress of the Subcommittee on Copyrights of faire. The calmness seems to result each year has extended the protection the Senate Judiciary Committee. Last from the unanimous belief that Con- features of the present law for those week he said that further hearings may gress will do something on the copy- whose copyrights were due to run out. be necessary before the committee can right issue before the court decision This has been predicated on the fact report out a bill. Asked if that included legally becomes effective; something that the pending copyright revisions the CATV issue, he replied that he that will at least outline the rules of provide a longer copyright life than the "could not rule it out." copyright payments-who pays, how old one -life of the artist plus 50 years Senator McClellan is considered no much and how. stranger to CATV; he is a minor stock- The prevailing opinion among cable holder in Midwest Video Inc., a multi- antenna operators is that the Senate ple CATV owner. will in some way embrace the theory The bill under consideration by the of a statutory fee written into legisla- It's a lot of money Senate contains the controversial Sec- tion calling for payment to a central tion III, the part struck from the collection agency for disbursement to House version when the lower body copyright holders. They hope that the Everyone concerned with the passed the copyright revision last upper house will also accept their CATV copyright problem has month. At that time the section was urgings that at the very least an ex- virtually become a scratch -pad stricken because of a conflict fanned emption be granted to the channels of artist ever since the U.S. appeals by CATV forces between Represent- a community antenna system that court issued its affirmation of the ative Harley O. Staggers (D -W. Va.), do nothing but relay to customers lower court ruling that each chairman of the House Commerce those local signals the customer himself CATV system is liable for copy- Committee, and Representative Eman- could have received off -the -air without right payments (see above). uel Cellar (D-N. Y.), chairman of the subscribing to CATV. This differentia- The reason for the calculations House Judiciary Committee. This tion was touched upon by the appeals is that the present copyright law controversy concerned elements of court. provides a minimum penalty of the bill prohibiting program origina- While acknowledging that some sort $250 for each violation, and tion by CATV's and other matters con- of copyright payment is inevitable, the CATV operators are liable for sidered regulation and not copyright CATV industry is planning no moves at performances they carried going issues. The House, in striking the en- this time to come to terms. In some back three years. tire section dealing with CATV from CATV quarters the attitude is expressed Figuring $250 per violation, the bill, did so on the agreement that bluntly: "Let 'em sue me" Legally that with about 4,000 programs on Mr. Staggers and his committee would is exactly what must take place if copy- the air per month, the figurers study the regulatory aspects of CATV, right holders intend to press their figure this to be $1 million penalty and that a compromise on the CATV claims. a month, $12 million per year, or issue would result. Review Plea Practically, however, $36 million for three years for Waiting for Word In any event it is accepted on all sides that until the each system. Copyright owners, CATV spokesmen and operators of UA- Fortnightly litigation has run its may, however, sue for damages. cable systems are united in their atti- course, nothing is likely to occur to These might raise ante even more. tude that the next step is up to the change the present status enjoyed by copyright holders. CATV systems. Fortnightly plans to The copyright holder, it was ex-

BROADCASTING, May 29, 1967 11 Copyright liability of CATV's confirmed HIGHER COURT GOES ALL THE WAY WITH HERLANDS'S EARLIER DECISION

The decision that handed CATV's ception from a normal antenna isn't Judges J. Joseph Smith and Irving R. drive for copyright immunity its second likely to become a CATV subscriber Kaufman, described Judge Herlands's and perhaps decisive courtroom defeat anyway." opinion as "thorough and considered" (see page 19) was a unanimous three - Except for raising this unanswered and referred to his "extensive and care- judge appeals court ruling that affirmed question, the appeals court decision was ful account of the technology of televi- in all significant respects the lower - regarded by most attorneys as hewing sion and the operation of defendant's court finding of CATV infringement closely to the findings on which U. S. systems." in the United Artists- Fortnightly case. District Court Judge William Herlands The systems are in Clarksburg and The 24 -page opinion, handed down ruled that Fortnightly Corp.'s opera- Fairmont, W. Va. Among the TV sig- in the U. S. Second Circuit Court of tion of two West Virginia CATV sys- nals they picked up were three from Appeals in New York last Monday tems infringed United Artists' rights in Pittsburgh, one from Steubenville, Ohio, (May 22), appeared to legal observers films licensed by UA to five TV sta- and one from Wheeling, W. Va. One to contain only one potentially mean- tions picked up and carried by the Fort- by one the appeals court rejected Fort - ingful departure from the lower court's nightly systems (BROADCASTING, May nightly's arguments. ruling. This was a suggestion that in- 30, 1966). To its contention that for engineer- fringement might not be involved if a Some attorneys thought the appellate ing reasons its relaying of TV signals community antenna system's sub- decision might even have gone further should not be considered a "public per- scribers could receive the same pro- than Judge Herlands in holding CATV formance" within the meaning of the grams from rooftop antennas. technical characteristics irrelevant to copyright laws, Judge Lumbard's opin- Lawyers for CATV interests con- the issue. ion replied: sidered this a highly significant distinc- Fortnightly attorneys made clear "We do not think that this [engin- tion that might protect CATV operators that they would ask the U. S. Supreme eering] fact is decisive. In light of against payment of copyright fees on Court to review the appeals court's prior decisions and of the policies of programs imported from stations in a decision. The Supreme Court may the copyright act, the result brought distant market if, in the court's words, grant or deny the request, and opinions about by one of defendant's CATV sys- "one or more of the stations" could be last week differed as to which course tems -the simultaneous viewing of received "satisfactorily by normal an- it may choose. [UA's] copyrighted motion pictures on tennas." In such a case, the court Some lawyers felt the Supreme Court the television sets of as many as several said, it might be argued that the copy- would be disinclined to review a unani- thousand of [Fortnightly's] subscribers right owner's license to the station in mous appellate decision as thorough as -is fairly characterized as a public effect licensed its viewers to see it. they considered this one. Others performance infringing the copyrights." But the court, while suggesting the thought the landmark stature of the Key Case In response to arguments possibility, explicity refrained from rul- issue, never litigated before, might that cable systems are receivers coming on it, since it was not pertinent to make the Supreme Court want to take parable to home antennas, the opinion the cast at hand. a look. cited -as Judge Herlands had done - Not Important Attorneys seeking Fortnightly has 90 days in which to two cases in which hotels were found to impose copyright liability on CATV seek review. It might first ask the ap- guilty years ago of infringement in pick- professed to see little significance in peals court for a rehearing, but legal ing up radio programs and piping them the reference. One contended that "in counsel indicated last week that they into guest rooms. any case, the only places I know where probably would not do so. The nub of these cases, Judge Lum- CATV carries only local stations are Endorse Herlands The appeals bard wrote, was "how much did the de- New York and San Francisco, and a court's opinion, by Chief Judge J. fendant do to bring about the viewing set owner who can get 'satisfactory' re- Edward Lumbard for himself and and hearing of a copyright work ?" This

SENATE SEEMS CATV'S LAST HOPE continued sented UA in the Fortnightly litigation. The firm also represents a substantial number of motion picture producers plained, must approach almost 2,000 vision Association, and Alfred R. Stern, and syndicators of feature films, all CATV systems and negotiate payments. chairman of NCTA and president of potential claimants against community Since this appears to be an overwhelm- the multiple CATV group, Television antenna television systems for copyright ing job, it is firmly believed that the Communications Corp., have met sev- payments. major copyright owners of TV program eral times with Arthur B. Krim, presi- Cautious Reaction The CATV in- material will form a cooperative col- dent, and Robert S. Benjamin, chair- dustry's spokesman, Frederick W. Ford, lection agency similar to ASCAP and man of UA, to discuss plans for a president of the National Community BMI, that will deal with the CATV in- royalties receiving group. No one Television Association was extra cau- dustry on an industry-wide basis. That would confirm these conversations, but tious in his reaction to the court is, some sort of blanket fee will be sources close to United Artists con- decision. He declined to speculate on the negotiated, to be paid to an ASCAP- firmed that "there's been some talk" impact of the ruling on the future of type or BMI -type group collecting in and expressed the belief that "something CATV, and he had a "no comment" behalf of copyright holders as a group. will be worked out." when asked what is being done to ar- Some tentative moves have been Both Mr. Krim and Mr. Benjamin range terms with copyright holders. made along these lines already. It's are members of the New York law His only comment was that he was known that Frederick W. Ford, presi- firm of Phillips, Nizer, Benjamin, Krim "hopeful that the Senate will devise a dent of the National Community Tele- and Ballon, whose Louis Nizer repre- statutory scheme under which CATV 20 QEAD STORY) BROADCASTING, May 29, 1967 was his reply: upon the result "which [Fortnightly] scribers could not receive the licensed "Defendant's CATV systems did far clearly intended, the simultaneous view- broadcasters' signals satisfactorily by more to bring about the viewing of tele- ing of the programs by its subscribers, normal antennas," the Communications vision programs by their subscribers rather than upon the technical charac- Act "was not intended to preempt the than [those hotels] did to provide radio teristics of the systems." application of the copyright act." programs for their guests. The expense Where Fortnightly claimed to have To Fortnightly's claim that CATV and effort required to install, operate "a license implied in law" stemming presents problems too complex for solu- and maintain the CATV systems' an- from UA's original license to the TV tion by the courts, Judge Lumbard re- tennas, head -end equipment, many miles stations, the appeals court took the plied that the court must in any case of cable and connections of subscribers' position that "in an age of motion pic- decide whether Fortnightly's operations television sets clearly exceeded that in- tures and radio and television broad- amount to unlicensed public perform- volved in wiring master radio sets to casting, it would seem self- evident that ances. "We hold that they do," he loudspeakers in hotel rooms. a copyright proprietor must be allowed said, "and affirm the decision below." "The 'piping' of radio programs was substantial freedom to limit licenses to Long -Time Question The suit was merely incidental to the hotels' busi- perform his work in public to defined filed some seven years ago, was heard ness, while the only business of de- periods and areas or audiences; and by Judge Herlands beginning in Febru- fendant's CATV systems is making pos- his right to do so has apparently never ary 1966 and, following his decision, sible the viewing of broadcast televi- been seriously challenged." was argued before the appeals court sion programs. If anything were needed Double Payment The argument that last January (BROADCASTING, Jan. 16). to demonstrate that this, and not merely CATV copyright liability would mean Meanwhile, Fortnightly had sold the delivering modulated carrier waves to that subscribers pay twice for TV pro- CATV systems involved to Jack Kent the terminals of subscribers' television grams -once by buying the products Cooke's American Cablevision Corp. in sets, is defendant's business, defendant's sold by TV advertisers, again by paying 1965. frequent advertising of the programs for CATV service -was also rejected. A suit raising the same basic ques- and stations available over its cables The court ruled that this was a questions, brought by CBS against Tele- makes it clear. tion for Congress, but said that "as a prompter Corp., is currently pending in "Finally, a fundamental purpose of matter of principle, the same problems the same U. S. district court that origin- the exclusive right of public perform- of 'double payment' seems to be pre- ally heard the UA- Fortnightly case. ance is to protect copyright proprietors sented by any periodical which derives Still to be tried in the UA- Fortnightly against dilution of the market for their most of its revenues from advertising lawsuit are specific damage claims ad- works ... and a CATV system making but also charges for copies of the per- vanced by UA and several defenses television programs continuously avail- iodical and allows special rates to cer- put forward by Fortnightly, including able in viewers' homes seems much tain classes of readers." claims that the programing involved more likely to dispel any desire to see The opinion also went against Fort - was in the public domain and that Fort- the same copyrighted works elsewhere nightly's claim that CATV copyright nightly is also protected by the statute than a hotel which offers the same liability would conflict with national of limitations. programs to a constantly changing communications policy aimed at mak- Counsel for UA indicated last week group of guests." ing the maximum benefits of radio and that they probably would await the out- To the claim that programs carried TV available to all people. The court come of Fortnightly's expected appeal by CATV are not "public" perform- noted that both the FCC and UA had to the Supreme Court before pushing ances because they are viewed in the raised the possibility that unrestricted for trial of the other issues. privacy of the home, Judge Lumbard CATV might also conflict with the The New York law firm of Phillips, replied: "It seems clear to us that when policy of providing at least one broad- Nizer, Benjamin, Krim & Ballon rep- one of defendant's CATV systems en- casting service for all and of encourag- resents UA. Fortnightly is represented ables several hundred of its subscribers ing maximum variety of local program- by Cleary, Gottlieb, Steen & Hamilton, to view a program simultaneously, it is ing. of New York and Washington, with engaging in one public performance, "We need not resolve these large Smith & Pepper, Washington counsel not several hundred private ones." questions of communications policy," for the National Community Television The finding of "public performance," the court concluded, holding it "clear" Association, also supporting Fortnight - Judge Lumbard continued, was based that, "at least where defendant's sub- ly's case. can grow and provide the public serv- CATV arm of Cox Broadcasting Corp., right fees and, he added, Storer Cable ice of which it's capable." acknowledged that most cable operators is ready to test this viewpoint in court. Leading CATV operators candidly recognize that they are going to have to Robert H. Beisswenger, president of stated they were planning no moves at pay royalties but commented that at Jerrold Corp., Philadelphia, a major the moment in preparation for the pay- this point the situation "is so vague and CATV system owner as well as manu- ment of royalties. Irving Kahn, presi- nebulous no blessed soul knows what facturer, professed no immediate alarm dent and chairman of the Teleprompter to do." And this includes the copy- at last week's court ruling. Corp., New York, a multiple CATV right holders themselves, he added. He Long Road Ahead "It'll be several owner which also holds a franchise for said that it was inconceivable that Con- months-maybe longer- before the liti- upper Manhattan, said the court's de- gress would not eventually act to es- gation in this case is cleared up," he cision was "not at all unanticipated." tablish a fair copyright bill. said. "By then Congress should have He insisted that irrespective of what Terry H. Lee, vice president of acted and we'll know what the rules of the Supreme Court did on the appeal, Storer Broadcasting Co.'s Storer Cable the road are." If no action is taken "the only answer to this dilemma lies TV Inc., noted that his company has by Congress, Mr. Beisswenger said, in proper copyright legislation in Con- consistently maintained that CATV the CATV industry will have to nego- gress." The appeals court ruling, he exists only to improve the reception of tiate with copyright owners. "There's added, only points up the necessity for local signals. None of the basic Storer no question that we are going to have Congress to act on this issue. CATV systems, he observed, imports to pay royalties," he said, "it's just a Marcus Bartlett, executive vice pres- distant signals. Therefore, he feels, this question of how much and to whom." ident of Cox Cablevision Corp., the type of service is not liable for copy- Charles Dolan, president of Sterling

BROADCASTING, May 29, 1967 21 SENATE SEEMS CATV'S LAST HOPE continued they have no way of preventing cable systems from picking them up. Several distributors commented that Information, New York which holds a cision would spur efforts to reach a a possible fee formula could involve CATV franchise for lower Manhattan, "compromise" that can be submitted to one of two methods: charging an added indicated that the CATV industry would Congress. fee to a station to cover CATV use, or be pleased to work out suitable arrange- One likely compromise in his view licensing the CATV system directly for ments with the holders of copyrighted would be a `compulsory license" prob- a specific series of features. film materials. He voiced the view that ably applicable in two situations. He NAB Viewpoint Douglas Anello, some kind of payment system, perhaps described a "compulsory license" as general counsel of the National Asso- similar to ASCAP, could be devised. one in which CATV operators could ciation of Broadcasters, commented Mr. Dolan stressed that the CATV in- carry TV programing without negotiat- only on that portion of the appeals dustry is "here to stay" and is willing ing individually for the rights, but which court decision dealing with "implied to co -exist with other TV elements. would also provide some sort of pay- license." "This expresses the view that Reid L. Shaw, vice president and ment to the copyright owners. He traditional CATV service- providing general manager of the General Electric thought this might be made applicable customers with improved reception of Broadcasting Co., which is also a group to CATV systems (1) carrying local local signals-might not be liable for CATV owner, said that GE was study- TV signals or (2) operating in areas copyright payment," he said, noting ing the copyright question but that that get less than three good, off -air especially that this section of the deci- it is his personal belief that the issue signals. sion uses the subjunctive mood. Mr. would be "resolved" through legislation. Months Off A sampling of opinion Anello observed: "With this, NAB has He observed that a U. S. Supreme Court among distributors of program series no quarrel. It is in accord with NAB decision -providing the high court de- and features to TV stations revealed the policy that we have no quarrel with cides to take up the issue -would take belief that the court's latest decision the true CATV systems, those picking an indeterminate time. would have no effect on CATV systems' up Grade A or Grade B TV signals An official of one of the major group methods of operations for months and only." station operators, also involved in perhaps a year or more. Distributors Another Washington lawyer for CATV ownership, said he thought the felt that ultimately CATV systems broadcast interests opposing CATV sys- appeals court decision in effect "settled would have to pay for features or films tems emphasized his belief that what this particular lawsuit" but "doesn't they picked up from stations. They he called "classic" CATV systems settle the CATV copyright question." believed, also, that the legal battle is aren't going to be hurt by copyright The official, who asked not to be likely to continue, and even if this bar- holders. There are too many of them, identified, thought Fortnightly would rier is hurdled, there will be a period and there's too little to gain from them, seek Supreme Court review but that of negotiating an adequate method of he explained. Over the years, he said, this would be denied. compensation. syndicators in contracts with TV sta- The final answer on the copyright The distributors, pointing out that tions have reserved redistribution rights issue, he felt, will be given by Congress, their contracts with stations license the for themselves. In all those years, this and he thought the UA- Fortnightly de- programs only to the stations, noted that attorney noted, never have any copyright owners moved against translators. Even if a flat, fixed fee is established, by Congress or through negotiation, he O'Connel in added, to the small CATV system, with sees wire spectrum- users' future 500, 1,000 or maybe even 2,000 subscribers, the cost will be pennies. But James D. O'Connell, adviser on porters that the tests by Telepromp- he continued, to the big systems, those telecommunications to the President ter and Hughes Aircraft in New with 10,000 customers and more, copy- and director of telecommunications York-using 18 gc frequencies for right payments undoubtedly will be management in the Office of Emer- short haul CATV connections significant. CBS, which has gency Plannning, said last week that (BROADCASTING, May 2, 1966) - a suit pending some users of the spectrum must are a prime example of a broadcast against Teleprompter on copyright -in- face up to the fact that they're going service using nonbroadcast fre- fringement charges similar to those in to have to go to wire. quencies. There was an implication, the UA- Fortnightly case, had no formal comment on the court's decision, al- Mr. O'Connell didn't point the although Mr. O'Connell didn't say though it was clear officials were pleased finger at any service, but he was re- so, that this at least could open up some television channels for other with the outcome. sponding to a question by a CATV Officials of NBC, which lawyer at services. owns a the Federal Communica- CATV system serving Kingston Bar Association Mr. O'Connell does not see much and tions luncheon in Woodstock, N. Y., similarly Washington. need for a domestic broadcast satel- had no lite system. Again responding to a formal statement. Their position has "It's a question of economics," been that direct licensing of CATV by he stated. "A question of trading question, he noted that adding services to existing terrestrial systems broadcasters is preferable to creation off the needs of one set of users of a separate performing -rights organ- with others, including new users. was generally cheaper than establishing a new system. ization comparable to ASCAP or BMI It's going to have to be done; the in the music -licensing field. only question seems to be whether "I don't see any requirement for TV," he "that satis- ASCAP and BMI were also silent on we're going to wait until it becomes said, cannot be fied on existing plant increments." the court's decision, but their known in- necessary do it in state and a of He added that TV networking would terest in licensing CATV left no room confusion, or plan for it. I hope be cheaper on microwave than if a for doubt that they liked it. They have that we can plan it in advance." domestic satellite system was estab- not indicated when they might move to Later Mr. O'Connell told re- lished for this purpose. require licenses from CATV operators, but both have made clear that they do not propose to charge big fees.

22 (LEAD STORY) BROADCASTING, May 29, 1967 At 4:46 p.m. in Pittsburgh, Miss Sally Brown watched your coffee spot.

She thought it was very pretty.

Too bad her mother didn't see it. is your most efficient television buy. At 4:46 p.m. on any weekday in Pitts- Unless, of course, you really want to burgh, more women* are watching WIIC- talk only to the Sally Browns of Pittsburgh. TV than any other station. For this you have to pay a premium, right? Wrong. For Demographics: Who sees your sales mes- less than the cost of one late afternoon sage is often much more important than spot on Station B, you can buy two spots how many see it. For your most effective on WIIC -TV. And at much less cost -per- TV buy, look behind the numbers. Con- thousand (including toddlers)! sider demographics and CPM, frequency Maybe you're thinking "4:46 p.m. is and impact. For some eye-opening facts the exception." Okay, you pick a time. about selling to Pittsburghers efficiently, Any time. But don't be surprised when contact General Sales Manager Len you discover that, in Pittsburgh, WIIC -TV Swanson or your Petry -TV man.

ARB November 1966 TV audience estimates. Any figures quoted or derived from audience surveys are estimates subject to sampling and other errors. The original reports can be reviewed for details on methodology.

FULL COLOR WM ATS/11 FIRST /IV EFFICIENCY. IN PITTSBURGH

Basic NBC Television Affiliate

Cox Broadcasting Corporation: WIIC -TV, Pittsburgh; WSB AM- FM -TV, Atlanta; WHIO AM-FM -TV, Dayton; WSOC AM- FM- TV,Charlotte; WIOD AM -FM, Miami; KTVU. San Francisco -Oakland

BROADCASTING, May 29, 1967 23 BROADCAST ADVERTISING TV first with newspaper advertisers BIGGEST PRINT ACCOUNTS SPEND 370% MORE IN TV THAN NEWSPAPERS

Newspapers' biggest advertisers in that TV audience figures are grossly ex- are their regularly reported audience 1966 were even bigger -by about 370% agerated and offered to help finance an measures?" -in television. independent study of TV audience re- More Research Mr. Spiegel quoted A study being released today (May search methodology (BROADCASTING, Edward M. Stern, vice president and 29) by the Television Bureau of Adver- May 1, et seq). media director of Foote, Cone & Beld- tising shows that the top -100 newspaper The Bureau of Advertising's charges ing, as telling the International News- advertisers last year spent $1,328; are evidence that "newspapers are hurt- paper Promotion Association earlier 122,100 in television to $361,441,115 in ing," Mr. Spiegel said. this month that newspapers need better newspapers. "If the newspaper bureau has money research to prove their sales effective- The analysis was made by Harvey to spare," he continued, "might I sug- ness -that "both Nielsen and ARB are Spiegel, TVB vice president for sales gest that national advertisers would like regularly measuring spot television in and marketing, who accompanied it to have more continuing information re- about 250 markets" but that newspaper with a challenge to newspapers to pro- garding newspaper audiences 365 days audience data "just isn't available on vide audience-research figures compar- a year instead of the once -a -year cir- anything approaching a national basis." able to TV's- continuing figures on culation measurements of the Audit Television "welcomes all plans for readership instead of once -a -year cir- Bureau of Circulation. They would also more audience information" and is culation statements. like to know about the audience to their "flattered" to have newspapers spend He said his study showed that the ads and not just the audience to the money on studies of television, Mr. newspapers' big spenders are also giv- newspaper. Spiegel said, but the real measure of ing television a bigger share of their "Because newspaper circulation is sales effectiveness is sales. new money. In 1966 the top -100 news- fairly level the year around, they [news- "The annual reductions in newspaper paper advertisers as a group increased papers] would have you believe that budgets by a goodly number of the total newspaper outlays by $54.3 mil- there is no seasonal pattern of reading. leading national advertisers, and their lion, compared with 1965, but raised That would be no different than the tele- corresponding enlargement of television their total TV spending $161.8 million vision industry insisting that homes have budgets, can only be attributed to tele- over 1965. TV sets the year round [and] therefore vision's efficiency in reaching ever - Television ran up its advantage even they must be viewing. We supply 'usage' increasing audiences," he said. "This is though 23 of the top -100 newspaper measures regularly. Where are the news- a fact of advertising life that seems to advertisers spent no money at all in paper figures? escape the newspapers' own sales pro- television. The non -TV group was made "Average daily usage is not enough motion arm... . up primarily of hard- liquor accounts, either. The percentages of people view- "In this day and age, advertisers and whose advertising is not accepted on ing television and reading newspapers their agencies measure media's effective- TV, and media publishing firms, accord- probably do not vary too much season- ness in terms of sales, and have been ing to Mr. Spiegel. ally. Since we regularly report viewing doing so for some time. They are in- Answers Criticism His call for more by time of day, the advertiser knows vesting and reinvesting in the television detailed newspaper audience research when and where the dips occur. Where medium because it reflects directly in was TVB's first formal response to is this regularly reported for news- their sales and profit pictures." criticisms leveled at television audience papers? Do they supply continuing re- Mr. Spiegel listed 10 advertisers from research a few weeks ago by the Bu- ports by page readership by season? newspapers' top -100 who reduced their reau of Advertising, American News- Isn't it probable that people spend dif- 1966 newspaper spending by 10.2% to paper Publishers Association. The news- ferent amounts of time with newspapers 38.5% while increasing TV expendi- paper- promotion organization charged at different times of the year? Where tures by 4.5% to 127.9% (see page 25):

Newspaper and television investments of the 1966 1966 TOP 100 NATIONAL NEWSPAPER ADVERTISERS, 1966 newspaper television 1966 1966 investment investment newspaper television 17. Amercian Airlines $3,979,774 $ 6,129,090 investment investment 18. Mobil Oil 3,947,441 5,418,500 1. General Motors $58,848,332 $38,436,730 19. Procter & Gamble 3,933,711 179,156,960 2. Ford Motor 26,619,940 27,990,480 20. United Air Lines 3,834,439 6,015,200 3. Chrysler 17,111,923 28,053,860 21. Whirlpool 3,791,360 1,018,360 4. Distillers Corp. -Seagrams 13,988,861 22. Delta Air Lines 3,767,748 401,310 5. National Dairy Products 12,932,138 18,200,590 23. CBS 3,733,670 37,830 6. RCA 8,682,265 7,741,500 24. Trans World Airlines 3,623,946 3,476,160 7. American Tobacco 7,088,630 40,827,190 25. Pan American World Airways 3,592,479 1,395,030 8. National Distillers 6,498,774 26. Schenley 3,576,835 - 9. American Motors 5,887,277 5,927,180 27. Volkswagen of America 3,449,221 3,414,150 10. Goodyear Tire & Rubber 5,870,113 6,815,500 28. Armour 3,286,802 8,046,970 11. General Foods 5,747,286 93,313,130 29. Doubleday 3,201,217 12. Hiram Walker 4,729,449 30. Pillsbury 3,013,720 11,636,000 13. General Electric 4,398,459 9,857,390 31. Colgate -Palmolive 2,786,912 67,115,370 14. Firestone Tire & Rubber 4,331,129 4,716,840 32. Zenith Radio 2,703,683 3,338,490 15. Heublein 4,151,082 6,846,620 33. Brown -Forman 2,671,738 - 16. Standard Brands 4,099,967 15,544,800 34. Eastern Air Lines 2,627,802 3,318,030

24 BROADCASTING, May 29, 1087 1966 1966 newspaper television investment investment Swinging from print to TV 35. R. J. Reynolds $2,579,138 $ 49,827,330 36. Humble Oil 2,440,123 2,629,580 Decline in Increase in 37. Time Inc. 2,434,262 newspaper $ television $ 38. Campbell Soup 2,428,310 15,088,020 1966 vs 65 1966 vs 65 39. Braniff Airways 2,388,663 1,545,460 Coca -Cola -38.5% + 24.5% 40. Motorola 2,280,901 5,007,550 B. F. Goodrich -34.9 + 16.5 41. Spencer Gifts 2,233,797 Eastman Kodak -26.4 + 30.3 42. Gerber Products 2,204,423 1,396,970 Kellogg -19.8 + 14.3 43. General Mills 2,190,962 39,124,520 Swift -19.3 +127.9 44. Westinghouse Electric 2.190,790 5,626,090 General Mills -17.0 + 6.7 45. Studebaker 2,114,340 Standard Oil find.) -16.5 4.5 46. Sterling Drug + 2,027,202 39,032,300 Du Pont -15.5 + 10.9 47. *Canada Dry 2,009,296 4,210,510 Borden -10.4 + 5.0 48. Sunset House 1,945,142 Trans World Airlines -10.2 + 75.5 49. Kellogg 1,919,715 35,090,650 50.'Pepsico 1,909,405 27,492,740 51. Scott Paper 1,902,326 4,448,000 52. Lever Bros. 1,868,723 58,037,000 53. National Airlines 1,834,460 1966 1966 2,762,240 newspaper television 54. Purex 1,750,279 7,048,410 investment investment 55. Eastman Kodak 1,742,582 10,828,710 56. Kimberly -Clark 1,707,013 4,423,650 81. *Seven -Up $1,425,268 $ 7,244,220 57. Renfield Importers 1,699,507 - 82. B. F. Goodrich 1,398,920 3,226,660 58. Continental Air Lines 1,680,007 1,191,980 83. Greyhound 1,383,932 2,448,550 59. Ralston Purina 1,671,181 20,371,810 84. ITT 1,382,554 - 60. *Coca -Cola 1,659,057 38,759,310 85. Lana Lobell 1,379,624 61. Castle & Cooke 1,655,019 1,055,350 86. Philip Morris 1,355,876 33,155,320 62. California Packing 1,595,003 4,908,150 87. Reader's Digest 1,348,206 693,480 63. Capitol Records 1,585,956 88. New York Telephone 1,340,075 285,980 64. Borden 1,578,118 8,948,270 89. United Film Club 1,312,767 - 65. Madison House 1,569,415 - 90. Standard Oil of California 1,299,496 1,790,090 66. Wilson & Co. 1,568,189 457,200 91. Rexall Drug & Chemcal 1,261,107 1,242,040 67. Standard Oil (Ind.) 1,564,860 6,996,370 92. Quaker Oats 1,257,014 19,145,660 68. Bristol -Myers 1,552,237 93,602,370 93. Gulf Oil 1,253,348 6,968,610 69. P. Lorillard 1,531,923 26,022,440 94. Executive Research Institute 1,247,677 - 70. Hertz 1,529,191 2,084,170 95. Southern Comfort 1,220,821 - 71. Clark- Cleveland 1,528,670 - 96. Publicker Industries 1,198,666 72. Book -of- the-Month Club 1,520,282 97. Baltimore Gas & Electric 1,172,120 73. Du Pont 1,490,192 7,063,900 98. Uniroyal 1,152,976 3,704,890 74. General Tire & Rubber 1,477,111 1,557,000 99. Sperry & Hutchinson 1,132,668 1,564,330 75. Swift 1,476,502 7,417,150 100. Celanese Corp. of America 1,127,639 851,800 76. American Home Products 1,473,643 57,103,190 TOTAL $361,441,115 $1,328,122,100 77. ABC 1,456,050 78. Corn Products 1,444,677 13,667,470 'Company and bottler investments 79. Liggett & Myers 1,441,793 32,972,750 Sources: Bureau of Advertising, ANPA 80. Admiral 1,431,803 3,811,890 LNA- Rorabaugh

A partial victory TV and Paramount when the movie The new advertising rules, applying was first sold for television release. only to prescription drugs, in effect tell for George Stevens Judge Koenig held that while there had pharmaceutical companies not to claim been a technical violation of the pro- anything they cannot prove. ducer- director's original to The regulations list 34 specific claims Producer -director George Stevens last contract film, in would be "false, lack- week won part of his legal battle with make the his reputation that considered -picture ing in otherwise mis- NBC -TV and Paramount Pictures over the motion industry had not fair balance or the commercial leading" by FDA. The revised rules breach of his contract to produce the been damaged by the breaks inserted telecast. warn against: movie, "A Place in the Sun." He was in the movie The cautioned, however, that awarded a $1 token judgment. But he judge Claiming advantages for a drug lost his war against television's right future showings of the movie on tele- without simultaneously disclosing any vision to interrupt motion- picture presenta- might subject broadcasters to pertinent disadvantages. if substan- tions with commercials. Los Angeles new demands for damages Failing to present information on tial changes the dramatic content of Superior Court Judge Ben Koenig ruled in side effects and "contraindications" with were made and if its qual- that the artistic achievement of the the picture as much detail and depth as claims for ity was altered. movie had not been damaged by its effectiveness and safety. 1966 broadcast with commercial spots Using favorable opinions or infor- on NBC -TV. Will the FTC follow mation that are obsoleted by more re- The court also denied Mr. Stevens cent information. a permanent injunction against future FDA's drug ad lead Representing in any way as clinical broadcasts of the picture. It was indi- studies data obtained from animal cated that these last decisions would Today prescription drug advertising; studies. be appealed. tomorrow consumer drug advertising? Quoting favorable comments from Basing his action on a 1946 agree- This is one of the reactions by adver- recognized authorities without at the ment that gave him sole rights to the tising observers to last week's revised same time quoting unfavorable data or cutting, editing and scoring of "A advertising rules on drug advertising statements from the same authority. Place in the Sun," Mr. Stevens de- issued by the federal Food and Drug Using quotations or paraphrasing manded $2- million damages from NBC - Administration. comments out of context to convey a

BROADCASTING, May 29, 1967 25 paper and outdoor advertising, through Ogilvy & Mather, New York. Psychedelic radio spots mix sonic images California Canners and Growers, San Francisco, via Cunningham & Walsh, same city, starts major eight-week sum- Remember "National Shoes .. . do') ... the shoes of the Jazz Age!" rings the bell ..."? Well, National Sounds mingle in -goofy auto mer campaign on June 3 for Diet De- Shoes Inc., New York, is still chim- horns, beeps ... slightly speeded up light low calorie canned foods, using ing its bell, but now with a new old -time jazz, and fade under. minutes in nine NBC -TV nighttime "psychedelic" twist in one -minute The announcer picks up with "Be shows. radio spots prepared by its agency, a teenybopper flapper in the new Texize Chemicals, Greenville, S. C., Mogul Baker Bryne Weiss Inc., New Vo- do -de-o -dos by Young 'n Flair through Henderson Advertising, that York, especially for teen -age girls. ... little heels in far -out colors and city, has begun a national spot TV Listeners along the Eastern coast scoobydoo shapes and styles." campaign for its Freewax line of in- of the U. S. in 15 National Shoes Out of nowhere a voice intones: secticidal floor wax and floor care markets will be in for some bizarre "Ted Sheehof, where are you ?" (In- products in 35 markets, using 30- second effects as National begins airing a sertion was made by MBBW agency and one minute color commercials. It total of 500 radio spots each week. writer Peter Van Metre, looking for is marketing the product principally in In some markets National plans a an old high school buddy.) the southeast, southwest and southern 52 -week campaign. Announcer follows with "Vo -do- Pacific areas of the U. S. One commercial starts with a de-o -dos ... just the gear for your "gabble of girls" sound, interrupted miniskirts, you crazy little hippies." Insurance Co. of North America, in a "persuasive tone" by an an- The commercial continues with a through N. W. Ayer & Son, both nouncer: "Quiet, you teenyboppers! bird twitter, more words by the an- Philadelphia, will sponsor NBC News - This is for you!" Attracting their nouncer, more sound effects, and produced, The Loyal Opposition, that attention, he chimes over the Na- ends with a "dowager creakingly" will analyze the Republican Party one tional's jingle in doubletime: "The singing "National Shoes . rings year before the political conventions National Shoe Show presents . the bell ... ", and finally the roar of (NBC-TV, July 5, 9 -10 p.m.). (through a megaphone 'Vo- do -de-o- a lion and a human cough.

WKRC -TV finds success false or misleading impression. written script, is a one -page mat finish Pharmaceutical companies have 60 pictorial representation, with the audio with 30- second rate card days to file written comments on the element written underneath frames proposed regulations. from the finished commercial. For a 60- WKRC -TV Cincinnati, which instituted Consumer, over -the- counter drug ad- second commercial, 20 frames are re- a rate card for a 30- second announce- vertising is regulated by the Federal produced; for a 30, 10 to 12 frames. ment in all time periods, effective Jan. Trade Commission which, up to now, To represent piggyback 30's, two script- 1 (BROADCASTING, Dec. 26, 1966), last has not issued any rules as stringent as boards are stapled together. week issued a progress report on its the FDA's. The FTC, however, has In addition to being a more graphic venture and termed it "workable, be- moved during the last decade against representation of the finished commer- yond our wildest dreams." arthritis cures and claims by some reme- cial, Bates officials said, scriptboards H. Needham Smith, general manager, dies that were found to be misleading. are easier, quicker and cheaper to pro- stressed that wKRC -TV did not change There are, however, a dozen cases duce, store and mail than the often the rate for a one -minute spot since pending in courts of appeals or before multi -page written scripts. They also the station's objective was not to penal- the commission itself involving adver- can be mailed to the advertiser's field - ize the advertiser who was content with tising for hemorrhoid remedies, head- force as an aid in selling the trade by this length. He added that the price for ache relievers, throat lozenges and other showing the campaign's commercials. the 30 was never more than 55% of drugs sold over -the -counter. the minute rate, and in prime time, the That the FTC will look carefully at 30 was priced on a grid card "at about Business briefly ... the going the listing put out by the FDA is ac- CPM for a 20 in the market." knowledged at the Trade Commission. Shell Oil (Ogilvy & Mather), J. B. Mr. Smith reported these results: 33 That the FDA's specifications on what Williams (Parkson Advertising Agency), brands of national advertisers have may be considered false and misleading all New York; Noxzema, Baltimore used 30's under the new policy as well as eight in Rx drugs will someday be related (Sullivan, Stauffer, Colwell & Bayles, local and regional advertisers. Included among the 30- second to nonprescription drugs is also con- New York); General Mills, Minne- users ceded in FTC circles. apolis (Dancer -Fitzgerald -Sample, New (some for several brands) were Ab- York); Procter & Gamble, Cincinnati bott Laboratories, Alberto- Culver, (Tatham-Laird & Kudner, Chicago - American Home Products, Armour, Graphic `scriptboards' New York) and Sherwin Williams, Best Foods, Bristol- Myers, Carter Prod- through Griswold -Eshleman, both ucts, Carnation Co., General Foods, replace written word Cleveland, will sponsor NBC -TV spe- General Mills, Helene Curtis, Lever cial, Welcome to Japan, Mr. Bond, Brothers, National Biscuit Co., Nestle June 2, 8:30 -9:30 p.m. EDT. Co., Quaker Oats and Vick Chemical. Ted Bates & Co., New York, in con- "My personal hope would be that junction with Radio -TV Reports, has General Foods Corp., White Plains, every station in the country would issue devised a new storyboard -style post - N. Y., continues to expand introduction a sensible 30- second rate card," Mr. production script for TV commercials, of Maxim Freeze -Dried coffee with Smith commented. "And when they which it calls a "scriptboard." campaigns in Cincinnati, Columbus and do, make all 30's fixed -rates only, no The scriptboard, which replaces the Dayton, all Ohio, using a compre- pre -emptible rate, and kill two birds traditional, two- column "video-audio" hensive schedule of TV, radio, news- with one stone." 26 (BROADCAST ADVERTISING) BROADCASTING, May 29, 1967 23 FIRST -RUN ACTION -ADVENTURE FEATURES /i: l jo % =`'1/' .. 52 "Films of the 50's and 60's" 1? 28 available in color! .... /'!''\ T15TEFAST33' SOLD: KABC-TV Los Angeles WPHL-TV Philadelphia THE FAST 23 add a lot of action and excitement WHDH-TV Boston to our feature film library." KRON-TV San Francisco Elton H. Rule. Vice President and General Manager. W1AR-N Providence NABC.TV. los Angeles. Cablornie KVII-TV Amarillo wanted ACTION KERO-TV Bakersfield "We fresh films for our boom- KWGN Denver ing market and we got them in Seven Arts'THE W01-1V Des Moines /Ames FAST 23. These features are exciting from be- KELP-TV El Peso ginning to end and our audience will love them." WKZO-TV Grand Rapids /Kalamazoo Donald W. DeSmil. Jr. Adminiseelwe Assist*. and KGMB-1V Honolulu Sales Manager, KSHO-TV Las Vegas WKZO -TV. Grand Repds /Kalamatoo. Michigan K VK M -TV Monahans /Odessa "THE FAST 23 has some of the best ACTION ad- WVEC-TV Norfolk enture features we have seen in any package." KTVK Phoenix Joseph S. Sinclair. President a General Manager. KOIN-TV Portland WMAR-TV, Providence, Rhode Island KCRA-TV Sacramento WDAU-TV Scranton Tucson /Nogales r 30 FIRST -RUN TELEVISION MOVIES Why The Buffalo Evening News' WBEN -TV became the 50th station to buy VOLUME 11 52 "Films of the 50's and 60's" 30 IN COLOR

"WBEN.TV an,upates ue greatest season as it began its 20th YEAR OF TELECASTING on May 141h ASSOCIATED "WREN -TV is the pioneer station in Western New York and is also the area's pioneer In color. Some of the reasons for its leadership can be attributed to the top FEATURES movies that we have 3gr% color consistently telecast. George R. rorge. t Assistent Msnsger First -run comedy, romance and adventure with such tap international stars as "In 1960 WBEN -TV purchased Volume of Seven Arta General 'Films of the 50's and 60's' and followed with Volumes of WREN Inc. Anthony Newley, Glynis Johns, Tommy Steele, Charlie Drake, Stanley Holloway, 3, 4, 5. 9 and now, 11 ... a total of 429 features, 222 Hugh Griffith, Diana Dors and Wilfrid Hyde.White... in addition to Anthony Quayle In color. Cecil Parker, Cyril Ritchard and Richard Harris. "We plan to schedule Volume It In our Saturday and Sunday night late shows and in our daily 90- minute And, available IIN COLORS GOOD COMPANIONS, MY WIFE'S FAMILY, 4 -Thirty Show as well as In our Saturday and Sunday matinees. NO TIME FOR TEARS, NOW AND FOREVER, OPERATION BULLSHINE, "It's seven years for Seven Arts on WBEN -TV, and it SANDS OF THE DESERT, SHE DIDN'T SAY NO and TOMMY THE TOREADOR. has been a fine relationship for the station, and particularly for the family audience these fine features have attracted to WBEN -TV, Channel 4 In Buffalo." h. Sen Arts NEW YORK: 200 Park Avenue, YUkon 6 -1717 CHICAGO: 4630 Estes, Lincolnwood, Ill., ORchard 7 -1717 DALLAS: 5511 Royal Crest Drive, EMerson 3-7331 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Ca e TORONTO, ONTARIO. 11 Adelaide St. West, EMpire 4 -7193 can't he done rather than what can be TV ads require done. Not only is this bad management, but it usually creates bad advertising," the production company executive taste and truth charged.

Rod Serling laments all 1st -quarter spot decline is sacrificed to gain was a mirage, BAR says audience's attention That 2.5% decline in first- quarter spot and local television sales in the top -75 markets, reported earlier this Television writer Rod Serling thinks month by Broadcast Advertisers Re- commercials should march to the ports (BROADCASTING, May 15), turned "clarion call of truth" instead of to "the out to be an illusion. Or at least a bang of a drum." He wishes advertising mistake. would be judged on the basis of taste BAR Chairman Phil Edwards said last and legitimacy as well as on its effective- week that a computer programing error ness as a message. He questions wheth- Mr. Serling led to the original estimate that March er commercials that interrupt a movie The drum dominates business was down 9.3% from March shown on television really make an 1966 when in fact March business was audience go out and buy a product. utilize ingenuity, cleverness, freshness, a few dollars ahead of March business Speaking at the 17th annual confer- taste and humor." a year ago ($92,657,317 vs. $92,504,- ence of the Western States Advertising More Freedom Gus Jekel, president 231). Agencies Association held in Palm of Filmfair, Los Angeles, another The corrected figure for March raised Springs, Calif., May 18 -21, Mr. Serling broadcast -oriented speaker among the BAR's first -quarter estimates for non - argued against advertising that sacrifices total of 20 panelists and other guests network business in the 75 markets to everything sacred for the audience's at- on the program during the four -day $250,480,059, up 1.1% from 1966's tention. "If I ... were to be permitted session, called for more freedom from first quarter. a carte blanche attitude toward my advertising agency interference in the BAR monitors each market one week work, in which the only criterion estab- actual making of TV commercials. As a month, then projects these figures to lished was that I could grab attention, I a panelists on the subject of "The Inde- full -month totals. What happened, Mr. guarantee I could grab attention," he pendents Look at Advertising," Mr. Edwards said, was that the projection said. "I would write shows that in- Jekel said that "far too many produc- for March (31 days) was made with volved incest, fornication, nudism, in- tion people feel they must always the computer programed for February fidelity and perversion." Continuing, please the client and this attitude can (28 days). He said subscribers to he said: "I make this guarantee that I only lead to less satisfactory commer- BAR's March service, from which the can write and produce a program cial creativity." figures were taken, were being notified called The Dirty Show and I'll deliver He claimed that many agency proof the error. to you 90% of the audience." ducers feel they must restrict the pro- Instead of being "panderers, huck- duction house. Instead of being part of Personal want ads get sters" or creators of advertising "that the production team, Mr. Jekel ex- use art treasures as models for under- plained, agency people try to boss a FCC rules relief arm perspiration," Mr. Serling urged commercial project. "They seem to be his listeners to be "creative men who there to build walls . . . to say what A recent relaxation of the FCC's rules on sponsorship identification has given relief to personal want ad commercials, often subject to commission The and !is waiver in the past. fiscal habits of viewers "eners Under the new rule, want ad announcements sponsored by individuals Heavy television viewers and ra- Boston, Baltimore, and Fort Wayne, will no longer be required to have dio listeners are more likely to bor- Ind. broadcast- sponsor identification. How- row money; more likely to borrow The report shows the percentage ever, the commission said this waiver from a loan company than a bank; of families in each market who use "shall not extend to classified adver- more likely to have a special instead six different banking services; pre- tisements or want ads sponsored by any of a regular checking account, and sents a demographic profile of the form of business enterprise, corpora- have fewer savings accounts than families most likely to use the bank- tion or otherwise." light viewers and listeners. ing services; and presents media - Wherever sponsorship announce- Such are a few of the banking exposure information describing how ments are omitted, the rule requires habits revealed in "Banks and Bor- the families who use each bank serv- that the licensee list the name, address rowers," a report compiled by the ice and the families who borrow are and telephone number, as available, of special projects department of Ra- exposed to radio, television, maga- each advertiser. The rule further pro- dio Advertising Representatives Inc., zines and newspapers. vides that this list be attached to the New York. Data for the survey was Further information on the new station's program log for each day's collected from 500 families in New report can be obtained from RAR operation and be made available, on re- York, Chicago, Los Angeles, San at 90 Park Avenue, New York City quest, to members of the public "who Francisco, Pittsburgh, Philadelphia, 10016. have a legitimate interest in obtaining the information contained in the list." Previous commission waivers of the

28 (BROADCAST ADVERTISING) BROADCASTING, May 29, 1967 rules provided protection tor private the tri-state Delaware Valley. ln the individuals from possible crank calls first use of television by such a product following broadcast of their names with advertiser, Korn will use Philadelphia It's rugged want ad announcements. stations, as well as local newspapers. The Korn appointment does not affect A spot TV test market cam- Party Tyme's relationship with the paign for Marvess olefin fiber car- Vital research necessary Frank B. Sawdon agency. New York. pets has been started in Miami, Houston and Dallas /Fort Worth. to increase sales Alamo Industries Inc., New Billing practices rule York, a subsidiary of Phillips Station executives attending the Petroleum Co., produces the new Broadcast Promotion Association's re- used for first time fiber and has selected 11 key mar- gional meeting in New York last week kets for introduction. The spots were urged by two speakers to develop display the weather and stain re- The FCC's double -billing rule got its meaningful research as a means of en- sistant of Seasons, first try-out last week. By notice of qualities Four hancing their promotional activities. a carpet made from the fiber by apparent liability the commission in- Art Heller, vice president and media General Felt Industries. The car- formed WBZB Broadcasting Co., wBZB director, Ted Bates & Co., evaluated the pet is shown in use for Selma, N. C., that it was subject to a outdoor role of ratings in the buying decision poolside and patio and indoors $4,000 fine for fradulent billing prac- and concluded that they are vital. But for playroom and kitchen. tices and improper log entries. beyond ratings, he said, promotion Alamo Industries will introduce In its notice the FCC said the li- directors should attempt to provide fiber St. censee had acknowledged double- billing the in Washington and additional information that will influ- Louis, in May and in Pitts- ence a buyer and suggested that the infractions involving one advertiser and that two others had been furnished with burgh, Cleveland, Chicago, Phila- area of qualitative media research is Boston in affidavits falsely representing "the na- delphia, Detroit and one that requires heavier attention. is Pac- ture, content or quantity" of such adver- June. Agency Leber Katz Maurie Webster, vice president and cione, New York. general manager, CBS Radio Spot Sales, tising. The commission also found that advised promotion men to provide on some programs with commercial agencies with more significant informa- continuity, the station's logs failed to tion about their outlets, including in- indicate the length of commercials or stances of measurable success stories, the sponsor's name. the basic elements that make up these The double -billing rule was put on successes, and presentations that enable the books in October 1965 after three buyers to make use of the findings. He years of complaints from national and emphasized that advertisers and agen- regional advertisers who provide coop- cies are demanding better research and erative ad funds. Their objection to this is a challenge that sales promotion inflated billings from stations and local executives must meet in order to ac- retailers provided the impetus for the hieve success. regulation. The rule prohibits licensees from knowingly issuing bills falsely Rep appointments stating the amount charged for adver- ... tising time. KTHI -TV Fargo -Grand Forks, N. D.: George P. Hollingbery Co., Chicago. WHNT -TV Huntsville, Ala.: Avery Radio's growth seen Knodel, New York. KNUt Makawao, Hawaii: Advertising continuing in future Sales West, San Francisco. Radio's growth was depicted last Agency appointments week as "remarkable in the last five ... years" by Julian Goodman, NBC pres- Allegheny Airlines on Aug. 15 trans- ident. At a ceremony that dedicated fers from Ketchum, MacLeod & Grove new facilities of KNBR -AM -FM San Inc., Pittsburgh to former agency, Van - Francisco, Mr. Goodman said current Sant Dugdale, Baltimore. Allegheny has signs indicate that radio's growth is already moved its advertising and mar- accelerating. He noted that the per- keting operations from Pittsburgh to sonal medium "is so much a part of Washington. everyday life that it is taken for granted. Many advertisers returned Enerjets Division, Chilton Labora- major have to radio while others are continuing its tories Inc., Montclair, N. J., has named a key supplement to TV," Mr. E. A. Korchnoy Ltd., New York, to use as Goodman said, adding: "The future of handle advertising for Enerjets, a The carpet commercial demon- radio is a bright one, and it rests on the with scenes candy -like coffee flavor product. Con- strates durability substance and quality of the programs (top to bottom) of teen -agers ca- centrated campaign is planned on radio broadcast." stations accessible to motorists on their vorting beside a swimming pool; The NBC -owned stations in San with a dog in- way to Expo '67 in Montreal. the usual accident Francisco have installed four complete side the house, and those same Party Tyme Products, Inc., New broadcast studios into the new Fox dancing teen -agers putting the York, has named J. M. Korn & Son Plaza complex. They provide local pro- living room floor to a tough test. Inc., Philadelphia, to handle introduc- graming and serve as the West Coast tion for its instant cocktail mixes in origination point for NBC Radio.

BROADCASTING, May 29, 1967 25 THE MEDIA

850,000 of this. The net deficiency after borrowing is put at $122,370,000. FCC staff questions And it is to help meet this deficit that ITT is needed, according to the applicants. However, both the bureau and the Justice Department disputed these as- ABC -ITT testimony sertions. They said ABC is already far advanced in its conversion to color. The bureau noted that the network's Broadcast Bureau attacks key merger argument: Hollywood facilities are or soon will be "entirely colorized" and that one ABC's asserted need for money from ITT studio in New York is colorized, with others there in the process of being converted to color to meet needs After spending a good part of their would be in the public interest. In any through the 1968 -69 season. time since January worrying about event, the commission not infrequently The bureau also raised questions the Justice Department's opposition to rejects advice from its staff, and can about the need for additional funds to their proposed merger, ABC and In- do so again in the ABC -ITT case -the meet a number of other objectives ternational Telephone & Telegraph biggest merger proposal ever to come Leonard Goldenson, ABC president, Corp. last week found themselves with before it. has laid out: an apparent new source of concern- But if nothing else, the findings of Freedom to innovate. ABC already the FCC's Broadcast Bureau. the parties assure a vigorous and has the reputation of being an inno- The bureau, in the proposed findings lengthy oral argument before the full vator, according to ABC -TV President it submitted in the controversial case, commission Thursday (June 1). Thomas W. Moore. questioned the validity of the conten- The commission on Dec. 21, 1966, Production of more spectaculars. tion that the applicants have made in approved the transfer of ABC's 17 AM, No ABC official cited plans for spec- proposing the merger and on which the FM and TV licenses to ITT (techni- taculars, although the network uses an commission placed considerable reli- cally, the only matter before the agency) 18 -month lead time for the selection ance last December in approving it on a vote of 4 to 3. But it reopened and planning of programing. ABC's asserted need for ITTs financial the case after the Justice Department, Additional news, special events assistance to become fully competitive on Jan. 18, said the FCC had failed and public- affairs programing. ABC with CBS and NBC. to consider adequately the anticompeti- has budgeted $33 million for such pro- The bureau did not file any con- tive aspects that might flow from the graming for next season, but "there is clusions. These are due today (May merger. The department attributed the no indication" that the merger would 29). But the findings, the bureau's failure largely to the fact that the com- result in a substantial increase of plans view as to the facts in the case, sug- mission had held only a two -day oral in that area. (ABC says it plans to gest that ABC does not need as much hearing on the case in September 1966. spend $40 million on news in 1968 to money as it says it does, and that, in But the applicants, in their proposed provide coverage of the political con- any event, it could raise the money findings, said that as a result of the ventions and elections.) without merging with ITT. The bureau days of hearing, com- 122 further the Continued presentation also questioned whether it's money that mission should be more firmly con- of feature films. Such expensive ABC -presented ABC needs to increase its share of net- vinced that "unquestionably public films as Bridge on the River Kwai work revenues; ingenuity might be the benefits will result from the merger and and The Robe outstripped competition answer. that no detriments have been demon- and made profits for the network. What's The antitrust division of the Justice strated which properly can lead to more, purchase Department, whose for recon- denial of the merger." If anything, the of films "obviates petition the need" to produce programing "dur- led the commission to reopen they added, the facts "demonstrate that sideration ing those time segments." the case and hold a further hearing the financial position of ABC is even last month, has made the same argu- more serious than it appeared at the Expansion of sports programing. ment in the past. And it made it again time of the September hearing." ABC is presenting as much sports pro- in its proposed findings last week. Principal Argument The applicants graming as CBS, and both are present- Bigger Impact But the Broadcast cite the technological research and de- ing more than NBC. ABC didn't present Bureau's findings hit with greater im- velopment aid they say that ITT can plans for substantially increasing such pact, both because they represented provide to ABC. But they base their programing. the first comments expressed on the case largely on what they say is ABC's Meet other increasing programing merits of the case by commission staff need for funds to colorize its equipment, costs. Programing costs are rising for and because the bureau's role in the build new studio complexes on the all three networks, and networks gen- hearing was that of a neutral repre- East and West Coasts, refurbish and erally endure "huge losses" in program sentative of the public interest. (The modernize existing structures and ob- procurement. But in any event, "it Justice Department has taken on the tain new programing and feature films. seems fair to state" that rising costs of coloration of prosecutor in the case.) These improvements, in turn, are rep- programing will be offset by corres- Despite the impression created by resented as necessary if ABC is to com- ponding increases in the price of net- the bureau's findings, those familiar pete effectively with the other networks work advertising. with the commission's workings are to the ultimate benefit of the viewing Possible Savings The bureau also wary about predicting what conclusions public. said that by delaying construction of the bureau will draw from its findings. The total cash requirement over the its studio complexes for one year, They say the bureau could still con- next five years is put at $372,720,000 ABC could reduce its peak cash deficit clude that, on balance, the merger with ABC able to generate only $208,- from $85.5 million in 1969 to $57.5

30 BROADCASTING, May 29, 1967 Geneen's early aid to ABC heightens autonomy question

Harold S. Geneen, president and survey. Since ABC has primary might make him think twice about chairman of International Telephone affiliates in every one of those mar- doing it." Mr. Geneen said he had & Telegraph Corp., has not waited kets, but trails CBS and NBC in "reason to believe" that CBS is "be- for the merger with ABC to become total numbers hind such a move." an accomplished fact to do what he of affiliates, it Nielsen officials said last week could to help ABC. Last summer, normally that Mr. Gerrity did contact mem- when he thought the A. C. Nielsen shows up bet- bers of the staff last year -and was Co. was about to drop its 30- market ter in that sur- told that the company never in- ratings survey, he asked an aide to vey than it tended to drop the 30- market survey. suggest to the company that a con- does in the na- The officials said Mr. Geneen ap- gressional inquiry might be the re- tional ratings. parently had "incomplete informa- sult of such an action. Gentle Per- tion" and that the only major change This was disclosed by the FCC's suasion Mr. then under consideration was wheth- Broadcast Bureau and the Justice Geneen asked er to make the national ratings Department in the proposed findings Mr. Gerrity to survey an instantaneous overnight they submitted last week in the com- Mr. Geneen contact Arthur service. No decision has been mission's proceeding on the planned Nielsen, presi- reached on that matter. merger (see page 30). Both re- dent of the company, to check on the As for the 30- market survey, the ferred to a memo, dated July 11, report and to: "suggest in a gentle officials said, that will continue as 1966, that Mr. Geneen wrote to way that since ABC is in the under- long as anybody wants it. Edward A. Gerrity, IIT senior vice dog position that the elimination of Both the bureau and Justice cited president for public relations. those ratings at this point would have the memo as part of their findings The memo, quoted in full by the a serious effect on its advertising regarding the autonomy ABC would bureau, indicated that Mr. Geneen, presentation capability and competi- have following the merger. The de- after talking to Leonard H. Golden - tive position and 'we wouldn't blame partment said the evidence, includ- son, president of ABC, was con- them at all' if they wanted to react ing the memo, rebuts the applicants' cerned over what he understood was with a congressional inquiry or what- contention that ABC will operate Nielsen's plan to drop the 30- market ever thoughts you come up with that autonomously.

million. Stretching construction out to that a lender might impose. least in prime time, obtains substan- four or five years, the bureau added, (In discussing Mr. Ross's testimony tially the same clearances and close to would result in a further substantial re- both the bureau and the Justice Depart- the same ratings as CBS and NBC. duction of the deficit. ment criticized him sharply for using The ABC TV and radio networks In that connection, the bureau noted information in an exhibit he knew was lost $9.1 million in 1965, but ABC's that the decision to construct and com- erroneous. He repeated an error that total broadcasting operations, including plete the $78- million installations in the department's witness, Professor its owned -and- operated stations, earned New York and Hollywood before John C. Burton, of Columbia Univer- a profit of $19.9 million. Although 1970 apparently was made early in sity, had made, which had the effect of figures for the other networks, individu- 1966, after the announcement of the putting ABC's position in a favorable ally, aren't available, their network merger, and resulted in the rejection light, the bureau said.) operations earned, on average, a profit of a "more modest" modernization plan No Exaggeration The applicants of $33.2 million each in 1965, and proposed by the Austin Co., a consult- sought to rebut any argument that their over -all broadcasting operations, ing firm. ABC's needs were blown up in order $71.8 million. The bureau also expressed the view to support its claimed money require- Money Not the Answer But the bu- that ABC could finance its needs in the ments. "Detailed planning [on pro- reau said it isn't money that is needed money market. Several plans that a viding 'modern, flexible and efficient to improve ABC's share of network Justice Department witness offered for production facilities'] has been under- revenues. "The president of ABC doing just that had been attacked as way continuously since early 1965," testified in this regard that ABC was unrealistic by an ABC expert witness they said. "The current cost estimates not handicapped in its entertainment during the hearing. However, that for these projects were largely assem- programing efforts by any lack of witness, too, the bureau noted, had bled in late 1966, well before the de- funds," the bureau noted. "Conse- offered a financing plan. "The im- partment filed its petition [for recon- quently, it may be concluded that portant thing," the bureau said, "seems sideration], and no evidence has been ABC's revenue problems will yield to be the acceptance of a bright earn- offered to show they are unrealistic. only to programing ingenuity and good ings picture [for ABC] by the invest- In fact, they may be on the low side." fortune and the gradually increasing ment community." Throughout the proceeding, and availability for affiliation of UHF sta- The applicants, however, noted that again in their proposed findings, the tions." ABC's expert witness, Wilbur L. Ross, applicants stressed the competitive dis- The parties, however, maintained, in a general partner in Faulkner, Hawkins advantage that they say ABC suffers effect, that it takes money to make & Sullivan, had said that "the best from as a result of a disparity in pri- money. "The ability to plan long- way" for ABC to meet its needs for mary affiliates. (It has 137 compared to range, without regard for revenue dips capital over the next four years "would 191 for CBS and 203 for NBC.) But occasioned by the vagaries of program be to combine ... with an entity." He neither the bureau nor the Justice De- ratings, is essential to the full develop- said that would avoid both dilution partment regarded the disparity as a ment of a network program service." of the value of ABC stock and the serious disadvantage. They cited testi- And such planning, they added, is not restrictions on the use of ABC funds mony of ABC officials that ABC, at possible in a company dependent upon

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Also a completely air cooled 10KW TTU -10A and a 2KW TTU -2A (easily expanded to a TTU -10A). THE MOST TRUSTED NAME IN ELECTRONICS ceded, but added: "Notwithstanding what may have seemed overzealous `Too much clutter and not enough CATV' comments to Miss Shanahan, the iso- lated instances which she described The role of the broadcast station Clipp observed, is the "future of tele- are not characteristic of the relation- is increasing in the community be- vision" in providing additional serv- ships between the New York Times and cause of the public service it can ices to viewers. Triangle Stations has ITT press representatives generally." provide and the creative programing interests in CATV. The applicants also said that the de- it can supply, Roger W. Clipp, vice Mr. Clipp delivered his remarks partment not only failed to offer testi- president and general manager, Tri- in accepting the gold Liberty Bell mony concerning ABC's news integrity angle Stations, said last week. But, Award from the Television and Radio but that the testimony offered, if any- Mr. Clipp reminded, the future of Advertising Club in Philadelphia on thing, "served to support the widely broadcasting, specifically television, May 24. The event also marked Mr. recognized independence and integrity must also be assessed from the point Clipp's 38th anniversary date -to the of the press and responsible profes- of view of effectively reaching "as week-in broadcasting. He joined sional journalists." many people in as many ways" as NBC as a commercial engineer in The bureau recited the facts sur- possible. 1929. At the award ceremony, Vin- rounding the dispute as to whether the Mr. Clipp said that in attempting cent Wasilewski, president of the merger would adversely affect ABC's to maintain these objectives in National Association of Broadcasters, news, as well as the applicants' com- broadcasting, he has become known presented Mr. Clipp with wan,'s plaints about the reporters' coverage, for "two significant positions" in the original license (station was called but without indicating what conclusion TV industry which he termed as wFt when licensed in 1922). it would draw. New Technology "too much clutter and not enough The TRAC named Mr. Clipp its The bureau ap- CATV." He said the broadcaster "man of the year" in recognition of peared to side with the applicants, to ought to avoid commercial clutter his "unique, multi- faceted and sub- some extent at least, on the question by scheduling his station's advertising stantial contributions to radio and of whether the merger would discour- age with "discretion." Cable TV, Mr. television over a span of 38 years." ITT from developing new technology that would facilitate new en- trants and a more competitive structure in broadcasting. The Justice Depart- ment says the merger would have this effect; the applicants say it would not. The bureau noted that ITT has expressed an interest in a number of broadcast- related projects -such as UHF- reception improvement, direct satellite -to -home transmission, large - screen, high- definition, three- dimen- sional color television -as a result of its impending merger with ABC. The new technology, if developed, would help others besides ABC. How- ever, the bureau said: "If ABC were not a part of ITT, the company would have to reevaluate the profitability of some of these projects, since ITT would Shown congratulating Mr. Clipp at president of Triangle Publications; not benefit by the improvement of the luncheon salute were (I to r): Mr. Clipp; Walter H. Annenberg, ABC's competitive position." Howard Bell, director of the NAB president of Triangle Publications, If it was the bureau that attracted Code Authority; Joe First, vice and Mr. Wasilewski. attention because of its findings on the issues in the case, it was the Justice Department that raised eyebrows with an attack on the credibility of the the short-term profitability of its pro- ment would be "insulated" from in- principals of the two applicants, graming in order to sustain other fluence, they said). Leonard H. Goldenson, president of areas of programing that lose money. Justice buttressed its charge on that ABC, and Harold S. Geneen, president The Justice Department, in its find- point last week with reference to the and chairman of ITT. ings, renewed its argument that the testimony of three reporters concerning The department described as "in- merger would have the anticompetitive approaches ITT or ABC representatives credible" Mr. Goldenson's statement in effects of eliminating ITT as a poten- made to them about their coverage of the hearing last month that commis- tial entrant into broadcasting, CATV the merger proceedings. The depart- sion failure to approve the merger and pay TV, and would eliminate ABC ment said the testimony indicates that would require ABC to consider cut- as a force that would take an indepen- ITT is prepared "to interfere with the ting back its news and its radio -net- dent position in commercial bargaining editorial judgment of independent news work operations, reducing salaries or with ITT and in regulatory proceedings media when it is believed such efforts personnel, and, perhaps, dividends. The before the commission. would advance its interests." department noted that in a July 25 News integrity The parties disputed But the applicants noted that two letter to the commission Mr. Goldenson all of these contentions as they have wire-service reporters "had no objec- had said that if ITT funds were denied in the past, as well as the charge that tion to the conduct of the ITT and it, ABC would have to scale down or the merger would compromise ABC's ABC personnel." The third reporter, spread out over a longer period of integrity in the field of news and pub- Eileen Shanahan, of the New York time its modernization program. lic- affairs programing (the news depart- Times, did object, the applicants con- Mr. Goldenson was also said to have

34 (THE MEDIA) BROADCASTING, May 28, 1987 given an "incorrect representation of facts" within ABC's knowledge that Columbus UHF grant offers policy insight had the effect of exaggerating ABC's coverage problem, and to have mis- FCC QUALIFIES DIVERSIFICATION -OF -MEDIA GUIDE represented at the September hearing a Metropolitan Life Insurance loan agreement as providing a fixed limit The FCC last week granted the ap- trol of media of mass communications. on the amount of additional borrow- plication of multiple- station owner Too Much Weight And the review ing ABC could do. Nationwide Communciations Inc. for board, the commission noted. had at- The department said Mr. Geneen's chanel 47 in Columbus, Ohio, and in the tached "decisive weight" to Nation - testimony concerning the ITT board's process provided a new interpretation wide's ownership of stations in Colum- commitment to furnish ABC $50 mil- of its 1965 policy statement on com- bus in awarding a substantial preference lion was "incorrect" and had the effect parative broadcast hearings. to Farragut for diversification of con- of "exaggerating the existence and The commission held that, in weigh- trol of mass media. But the commission definiteness of ITT board action." Mr. ing the factor of local diversification of said that Farragut is entitled only to a Geneen had testified that he had re- control of media against an applicant, "slight preference." ceived legal advice concerning the de- it will consider the presence of compet- The commission agreed that the pres- gree of the commitment. But the de- ing media in the area, as well as the ence of an applicant's stations in a partment noted that the counsel's letter ownership by other applicants of media community to be served must be con- subsequently submitted to prove the in other markets. sidered. But it added that "contrary to assertion was dated April 17, 1967, - The commission also held that there the review board's ruling," the operation "three days after Mr. Geneen's testi- are some cases in which it will give a of three commercial VHF, one educa- mony and offer of proof." preference for integration of ownership tional UHF, six AM. and seven FM and management to a mutual corpora- stations by licensees other than Nation- Storer picks up Cooke's tion, or it subsidiary, where owners are wide "must be considered in weighing the stockholders. the preference for Farragut...." Fur- Laguna Beach CATV Nationwide (formerly Peoples Broad- thermore, the commission said, that casting Corp.), which operates WFRD- preference must be considered in re- Storer Cable TV Inc. has bought a AM-FM Columbus, WCAR -AM -FM Cleve- lation to Farragut's interest in three CATV system in Laguna Beach, Calif., land and WATE -AM -TV Knoxville, Tenn., UHF permits in other cities. and an Ashtabula, Ohio, CATV group is a wholly owned subsidiary of Nation- The commission also said the review has made an agreement to buy a CATV wide Mutual Insurance Co. board, in considering which applicant system in Salamanca, N. Y. The losing applicant in the case is gave the greater assurance of providing The Laguna Beach cable system, with Farragut Television Corp., whose prin- better service, erred in rejecting Nation - 5,530 subscribers and a potential of cipals own majority interests in per- wide's claim for preference for integra- 7,400, was sold to Storer by Jack Kent mittees of stations in St. Paul, Minn. tion of ownership and management. Cooke, owner of American Cablevision (channel 29), San Jose, Calif., (chan- George W. Campbell, Nationwide's Co., at one time one of the giants of nel 48) and St. Louis (channel 30). vice president and executive vice presi- the CATV industry. The purchase price The principals include Washington com- dent of WRFD, is to spend a substantial was not disclosed, but it is estimated at munications attorneys Vincent B. Welch amount of time at the new television about $1,750,000. The system was built and Edward P. Morgan. station, as well as at Nationwide's other in 1953 and modernized to a 12- channel Johnson Dissents The commission's stations. installation in 1960. decision, prepared under the supervi- The commission has in the past re- The Salamanca system, with about sion of Commissioner Lee Loevinger garded individuals holding positions of 1,000 customers, was purchased from and joined or concurred in by five com- responsibility in nonstock corporate ap- Lamb Enterprises (Edward Lamb) for missioners, failed to persuade Commis- plicants as participating owners for in- $400,000 in cash. Buyers are William sioner Nicholas Johnson that the policy tegration purposes. But the review board Prefett, Donald, David and Victor statement is the answer to the problem felt that principle didn't apply to Aiello, John M. Feeney, Dennis Har- of arriving at rational decisions in com- Nationwide, a stock corporation with a rington and Dr. John Capriotti. All are parative hearings. corporate parent. The board held that stockholders in Ashtabula Cable TV He said that the course of the case, the officers of Nationwide could be Inc., and have varying interests in sev- the first major one in which the policy deemed the owners. eral CATV systems in Pennsylvania. has been applied, indicates that the Unrealistic The commission said Media reports statement represents no improvement that reasoning was "unrealistic." It said ... over no policy at all or, "more likely," Nationwide is a separate subsidiary, or- Tucson affiliates KCEE Tucson, Ariz., that the commission "will not allow the ganized to operate the broadcasting joined NBC Radio as an affiliate. The sorely needed standards to guide its stations and functioning with substan- station is owned by Strauss Broadcast- decision making." tial independence. It added that in the ing Co., and is fulltimer on 790 kc He noted that a hearing examiner, case of a mutual corporation, or its with 5 kw days and 500 w nights. H. Gifford Irion, guided by the state- subsidiary, the circumstances might permit the commission to find the same Jump The Alaska Broadcasting Sys- ment, had favored Nationwide for the tem and the Alaska Radio -TV Sales grant but that the review board, apply- kind of assurance of providing a better in have moved to new quarters at 516 ing the same policy, reached a contrary service to the public that is present cases of integration of Securities building, Third and Stewart conclusion and awarded the prize to conventional ownership and management. streets, Seattle 98101. The offices rep- Farragut. Now the commission has re- resent Alaska Broadcasting System's versed the review board. The commission accorded Nation- only slight on that KBYR Anchorage, KFRB Fairbanks, KJNO The two primary aims the commis- wide a preference Juneau, KIFW Sitka, KLAM Cordova, sion seeks to achieve in awarding a per- score, since Mr. Campbell was the who Northern Television's KTVA-TV Anchor- mit, according to the policy statement, only Nationwide official will participate the station. But age, KTVF -TV Fairbanks and KIFW -TV are the best practicable service to the actively in TV Sitka. public and maximum diffusion of con- it also gave the applicant a substantial 3$ BROADCASTING, May 29, 1987 preference for its record of past performance. Hayes leaves as CBS Radio head Commissioner Johnson disagreed with the commission on all three Personal reasons given for CBS veteran's move; points. But his basic concern was with the "crazy -quilt design" he said the Clark George, WCBS -TV manager, named as successor commission follows in disposing of broadcast properties. He said he would Arthur Hull Hayes, president of CBS Mr. Hayes told his staff late Thurs- like to see Congress and the commission Radio for the past 12 years and a 33- day that he will remain as a consultant consider alternative methods- includ- year veteran of CBS, resigned his post to CBS for about two years and indi- ing a kind of auction in which a station last Thursday (May 25), effective im- cated he will continue his activities in is awarded to the highest bidder or mediately. The decision was attributed community and industry affairs. He is "even a random drawing on first -come to personal reasons. a director of The Advertising Council, basis." Clark B. George, a vice president Advertising Research Foundation, Na- But if the present system is to be of the CBS Television Stations Divi- tional Association of Broadcasters and maintained, he said, "surely we can sion and general manager of WCBS -TV Broadcast Pioneers. Mr. Hayes is a avoid the very perils which it was New York for the past two years, will papal knight commander of the Eques- hoped the policy statement would cure." succeed Mr. Hayes. trian Order of the Holy Sepulchre. He said the commission should make Mr. Hayes, who will be 64 on July Mr. George has been with CBS since more of an effort to establish meaning- 1, joined CBS in January 1934 and in 1946 and rose to general manager of ful standards for rational evaluation of the ensuing years served in various KNxT(TV) Los Angeles and of the CBS competing applicants. executive capacities, including those of Television Pacific Network in 1956. As an example, he said that if diversi- general manager of Km San Francis- He was appointed general manager of fication of ownership of media is to be co and wcss New York. He has been WBBM -TV Chicago in 1960 and of considered more important than having a member of the CBS board of direc- WCBS -TV New York in 1965. Mr. new facilities owned by a community's tors since 1955. George is a graduate of the University experienced broadcasters, then the com- It was understood that Mr. Hayes of California at Los Angeles and served mission could award a facility to quali- will continue to receive the CBS salary in World War II and in the Korean fied but inexperienced applicants if the until age 65 and will then be eligible conflict as a naval officer. competition held other local media. The for full retirement benefits. John A. Schneider, president. CBS commission, he added, could require Broadcast Group, issued a memoran- "very significant" national holdings by dum to the staff on Mr. Hayes's resig- the opponent to overcome a demerit nation and Mr. George's appointment. based on local ownership. He paid tribute to Mr. Hayes for his 33 years of service to CBS, citing "his far -reaching accomplishments" and wished him "further success, good Radio set ownership health and happiness in the years ahead." He pointed out that Mr. surveyed in NAB study George brings to his new assignment "a wealth of experience, energy and College- educated, higher -income in- enterprise," and said "this background dividuals tend to have more radios and should serve the CBS Radio Division more types of radios than do those with ,es Mr. Ge e well in the future." a lower education and lower income, the National Association of Broadcast- ers has reported. As part of its 1966 survey of more by income: under $5,000; $5,000-$9,- Citizens' group for than 2,500 adults, the NAB found that 999, and $10,000 and over. 97% of those interviewed had at least In the lower- income bracket, 41% public TV established one working radio and that 70% had said they had a transistor radio, com- more than one. More than one -fifth pared to 61% in the middle -income, and Formation of the National Citizens' (22 %) of the respondents reported hav- 74% in the upper -income bracket. FM Committee for Public Television was ing four or more radios. sets were owned by 69% of the upper - announced last week in New York The findings come from a National income group but by only 32% of the by its chairman, Thomas P. F. Hoving, di- Opinion Research Center of the Uni- lower -income 53% - and of the middle rector of versity of Chicago study undertaken for income groups. the Metropolitan Museum of Art. NAB in early 1966. The study also showed that age was Among the major findings: 55% said a factor in set ownership. Of those be- Mr. Hoving said the purpose of the they had transistor sets; 48% said they tween 35 and 49, 79% said they had new committee, which numbers two had FM radios; 72% said they had car more than one radio. Among the older former FCC chairmen in its member- radios. category (above 49), 64% had more ship, was "broadly educational, to estab- Among the college- educated, 80% than one radio and among the younger lish long-range public interest in public said they had more than one radio, com- respondents (below 35), 63% had more TV." He emphasized the committee is pared to 49% of those with a grade - than one set. not being formed to influence legisla- school education and 70% of those with Location of sets was also covered by tion, but to work over the next two or a high -school education. the survey. The majority (62 %) said three years to build up the national Only 32% of the grade -school edu- they kept a radio in the bedroom; 50% support required for PTV's long -term cated said they had an FM set, while kept one in-the kitchen; 41% kept one success. 62% of the college educated had FM in the living room and 16% said they Financial support for the committee receivers. had a radio in the basement, study or has been pledged by the Danforth Foun- The survey also broke down 'responses den. dation, W. K. Kellogg Foundation,

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BROADCASTING, May 29, 1987 37 May 19, Mr. Stern said CATV operators don't expect to avoid "realistic" Incentives win greater diary cooperation for ARB copyright payments. CATV's are, however, opposed to restrictions on their right to originate programs being writ- Maybe it's the upward -creeping cluded with the diary when sent to ten into the copyright law, Mr. Stern cost of living, but the American Re- those who agreed to participate. stated. search Bureau managed to increase Mr. Ridgeway also noted the high Although the House version of the the rate of return of usable diaries in percent of homes selected in the new U.S. copyright bill does not actual- its March nationwide sweep by the original, designated sample of 272,- ly mention CATV, Mr. Stern said he judicious use of incentives and fol- 570 homes that actually became part expected the Senate version to contain low up practices. of the final account -40% last No- a CATV section that will be acceptablei. ARB reported week that the vember, last 47% in March. to the industry. Congress sample If doesn't spell nationwide on which its How well the extra effort worked out the extent of copyright liability for March sweep reports were based was exemplified by the percentage of community antenna TV, Mr. Stern reached 127,390 actual, in -tab usable diaries in some of the markets said, it would "allow the slow death of homes ( discounting multiple diaries involved: Pittsburgh, a 54% re- this new and valuable communications from homes with more than one sponse; Milwaukee, 56 %; Chicago, medium." set). This is. the company noted, 54% and Grand Rapids -Kalamazoo, 33,000 more responding households 58 %. In the top 10 markets, he than were obtained in the ARB added, the program resulted in an sweep last November. increase of 12%. ETV cut from The increases were due, Rupert R. The Beltsville, Md., TV audience Ridgeway, vice president for opera- research firm annually conducts two HEW budget request tions, explained, to the expanded use national surveys of the total 225 TV of incentives and intensified follow - markets. The March reports were all Because authorization - up efforts in selected areas. The in- in the mail to customers by May 14, for ETV centives: two 25 -cent pieces in- it was reported. grant appropriations is tied up in the pending bill to establish a Corp. for Public Broadcasting, the House passed last Thursday (May 25) and sent to the Senate a Health Education and Wel- Twentieth Century Fund, Alfred P. Wood, board chairman, and by Ward fare appropriations bill shorn of any Sloan Foundation, Ford Foundation and L. Quaal, president. Harold F. Grum- funds for ETV station construction or Carnegie Corp. of New York. Other haus, president of the Tribune Co., facilities. A total of $305,000 had been foundations are expected to contribute. parent firm, was elected to the board of asked for grants in fiscal 1968, which Mr. Hoving said the committee will em- directors of WON Continental. Ralph F. begins July 1. ploy a director, an assistant director Batt, manager of engineering, WGN Con- The public broadcasting bill awaits and a small staff. tinental, was elected a vice president. action by the House Commerce Com- Newton N. Minow and E. William Mr. Grumhaus, and Daniel D. Cali - mittee. It was passed by the Senate Henry are the former FCC chairmen braro, assistant to the president of two weeks ago, but the House panel on the committee. Other members as WGN Continental, were elected to the has indicated that consideration of the announced by Mr. Hoving last Thurs- board of directors of KDAL Inc., WON measure must await the resolution of day (May 25) are: Leonard Bernstein, subsidiary in Duluth. Mr. Calibraro the railroad- strike issue and pending conductor -composer; Kingman Brew- also was elected vice president of WON health measures. Title I of the public ster, president of Yale University; Televents Inc., WON's CATV system in broadcasting bill would authorize $10.5 Paddy Chayefsky, author; Sister Mary Michigan. James G. Hanlon, manager million for facilities construction in Corita, Immaculate Heart College, Los of public relations and advertising of fiscal 1968. Angeles, professor of art; Lee A. Du- WON Continental, was elected a direc- In other appropriations actions: bridge, president of the California In- tor of WON Televents. The House Appropriations Corn - stitute of Technology, chairman of Justin N. Liss, assistant controller of mittee approved a subcommittee report Community Television of Southern WON Continental, was elected con- on allocations for the U.S. Information California; Ralph Ellison, author; R. troller.; o2.44 WON Continental subsi- Agency. The committee noted that the Buckminster Fuller, engineer; General diary companies. These include KDAL full amount requested for Voice of James M. Gavin (U.S.A. retired); Ar- Inc., WON of Colorado Inc., WON America operations was "approved once thur B. Krim, president of United Art- Televents Inc., WGN Continental Pro- again." The amount for VOA was not ists Inc.; Myrna Loy, actress; Arthur ductions Co. and WON Continental broken down in the committee figures Miller, author: Gerard Piel, editor of Sales Co. released. Scientific American; Budd Schulberg, The committee noted that the largest increase voted author; Leslie Uggams, singer; Eli Wal- FCC rules and for USIA was for "ac- lach, actor: Leonard Woodcock, vice copyright quisition and construction of radio fa- president of the United Auto Workers; may limit CATV cilities." The largest part of this was Whitney Young Jr., executive director growth earmarked for funding of a new relay of the National Urban League. station in Greece. In all, the commit- Broadcasters who seek to confuse tee approved $156 million for USIA, an Congress on the differences between WGN officers increase of $4 million over last year, but add copyright liability and regulatory issues $3 million less than requested. Radio were charged with new trying to stifle the facilities acquisition was up $11.6 mil- titles growth of CATV by Alfred Stern, lion to a total of $18.2 million. chairman of the National Community Both houses passed and cleared for A number of corporate elections by Television Association. the President's signature a supplemental WON Continental Broadcasting Co. were Speaking at the annual convention appropriations bill allocating $513,800 announced last week by J. Howard of the NCTA of Canada in Montreal for the FCC for fiscal year 1967. 38 (THE MEDIA) BROADCASTING, May 29, 1967 AWRT FOCUS ON INDUSTRY

DATELINE -ATLANTA, GA. MAY 3 -7 OCCASION -The 16th Annual Convention of American Women in Radio and Television

Industry leaders, along with 600 AWRT members in attendance. examined the challenges facing the broadcast industry today. (1) "Imitators or Innovators" panel participants agree on need for innovation. (left to right) Elmo Ellis, general manager of WSB, Atlanta, representing programming; AWRT member and moderator Mrs. Carolyn Harris, creative director for Harris & Weinstein, Atlanta; and Maurie Webster. vice president and general manager of CBS Radio Spot Sales, New York City. (2) "Advertising is So Daily" panel participants agree it is! (left to right) AWRT member and panel moderator Mrs. Ruth Trager, assistant media director of Tucker Wayne & Company, Atlanta, Georgia with panelists Herbert Maneloveg, vice president and media director of Batten, Barton, Durstine & Osborn, Inc., New York City who spoke for media, and Stan Torgerson, general manager of KCBQ, San Diego, California, who spoke for radio sales. (3) "Strip for Action" panelists (left to right) Cleveland Amory of New York City who represented the critics point of view, AWRT member Maureen Roberts of WWII Radio, Atlanta, and John K. Hanson, director of advertising for Burlington Industries, Inc.. New York, who represented the client. (4) "Behind the 8 Ball" panelists accept the challenge with smiles. (left to right) AWRT member Ruth Kent Sherwood, hostess of WSB.TV's "Today in Georgia ", panel moderator, and panelist Bill Thompson of Fibber McGee and Molly fame who is now manager of community service for Union Oil Company of California. (5) Obviously prepared for "The Image Scrimmage" are participants in the principal panel of Friday morning general sessions. (left to right standing) Referee or moderator Dort Elliot Heald, general manager of WSB -TV, Atlanta; Bill Daniels, president of Daniels Enterprises, Denver, Colo., representing CAN; AWRT member Jean Morton, convention program chairman; John H. Pinto, vice president of RK0 General Phonevision Company representing Pay TV; (left to right seated) Dr. Lois V. Edinger, assistant professor at University of North Carolina, Greensboro. N. C. representing Educational N; and Terry Lee, vice president of the television division of Storer Broadcasting Company, Miami Beach, Florida.

To learn how membership in AWRT can contribute to the individual and the industry write to

American Women in Radio and Television, Inc. 75 East 55th St., New York, N.Y. 10017 ELdorado 5 -7281

BROADCASTING. May 29, 1967 39 joint- venture basis and applying for nel capability will be shown at the CATV lures our own franchises all over the coun- National Community Television Asso- try in areas where we think CATV will ciation convention next month. The be needed," Mr. Brownstein explained in company already is furnishing the Telemeter back Los Angeles last week. "We decided to CATV industry with special converters go into CATV in a way that we expect purported to solve ghost problems in will make us the largest multiple sys- transmission in such places as New 200 cities in plans tems operator in the country because York City. we know CATV stands on its own as a of Started in 1951 International Tele- firm that defected profitable field to enter." meter Corp. was formed in 1951 and Where They'll Be The Telemeter ex- at time pursue pay that was 50% owned by Para- to TV ecutive declined to specify who will be mount Pictures. It built a CATV sys- involved with the company in its joint tem in Palm Springs, Calif., in 1952 ventures. He did cite a number of International Telemeter Corp., one when cable television was still in its markets where Telemeter's CATV ap- of the first community antenna televi- early development stages. Telemeter plications have been filed. Included are in the country but of also was one of the first companies to sion operators out Beaumont and Fort Worth, both Texas; the systems business for more than a put equipment into a CATV system Daytona Beach and Miami, both Florida; now is aiming to be the biggest that was of its own design. The system decade, Youngstown, Ohio; Des Moines, Iowa; in the CATV field, In the last three in Palm Springs was soon converted in- Jefferson City and Joplin, both Mis- weeks Telemeter, which abandoned to a cable pay-television experimental souri; and Springfield, both community television to concentrate Rockford operation that continued for three win- Illinois and Bay City, Lansing, Saginaw on pay television, has applied for CATV ters (1953 -55). Turned back to CATV and Flint, all Michigan. franchises in more than 200 cities use, the system subsequently changed across the U. S. The company already In addition; Telemeter already has hands several times as Telemeter went to - is building CATV systems in two states acquired some franchises on an out- on conduct its well -publicized pay and is negotiating to go into joint ven- right purchase basis from local interests TV test in Etobicoke, Ont., Canada. tures with at least six different entities. in Louisiana and Kentucky. These are William C. Rubenstein, Telemeter's According to George Brownstein, in smaller communities. In Louisiana, research development director for the Telemeter's vice president for CATV for example, Telemeter is building sys- Palm Springs system, was named pres- operations, the decision to go back into tems in two communities northeast of ident of the company last February, the community antenna business in a Lake Charles. But the company is not replacing Leslie Winik. International big way was made after the company stringing cable as yet because approval Telemeter is no longer a subsidiary of and its Paramount Pictures parent were of its tower height for the systems is Paramount Pictures but instead a sep- acquired by Gulf & Western Industries still pending. arate subsidiary of Gulf & Western last year (BROADCASTING. Oct. 24, Telemeter also is designing CATV Industries, a highly- diversified compa- 1966). equipment for the industry. Such equip- ny with headquarters in New York and "We're acquiring franchises on a ment as a CATV unit having 25 -chan- Houston.

CATV challenges NFL poverty plea

The image of the National Football League about to be robbed of its last nickel by the loss of blackout protection for some of its games was challenged by a CATV operator last week. Multiple -CATV -owner Telerama Inc. rejected the NFL's economic -injury claim with its opposition to the football interest's petition to intervene in a Cleveland CATV hearing. Telerama has proposed to deliver 13 distant signals to Euclid and 14 other Cleveland suburbs. Among the signals would be that of wsEE(Tv) Erie, Pa., Expert quizzers grill Wadsworth which televises al! home games of the Cleveland Browns. The NFL petitioned FCC Commissioner James J. Pittsburgh, subjected the commis- jointly with the Browns to be made part Wadsworth (right) who usually does sioner to a full hour of questions, of the proceeding because of an alleged- his share of cross- examination from at times resorting to background in- ly adverse impact upon the revenues chairs shown in the rear of the com- formation gained during group's not only of the Browns but also of mission hearing room did a turn- Washington visit with officials at the all NFL -member clubs playing in about May 18 and made himself the White House, Russian embassy and Cleveland. target for questioning. Junior high Capitol Hill. At left is Ricki Wertz, A 1953 Pennsylvania district court school students, winners in the year- moderator of the show sponsored decision, subsequently upheld by a 1961 long Jr. High Quiz series of WTAE -TV by Pittsburgh National Bank. congressional public law, formed the basis for the NFL claim. The court found that telecasting of a home game

40 (THE MEDIA) BROADCASTING, May 29, 1967 into home territory while the game was Scranton- Wilkes -Barre, Pa., area, re- being played had an adverse effect on ferred to a commission decision deny- UHF's organize the gate attendance. Specifically cited ing, on a 4 -to -3 vote, a request for were the Los Angeles Rams who, with- expeditious consideration of a petition out blackout protection, suffered such for waiver of the rules to permit im- outside of NAB an effect in 1950. At that time the portation of distant signals from three court said: "Less than one -half of the New York stations without a hearing. clubs over a period of years are likely Back Mountain said it "believes and ACTS, formed by 26 UHF's, to be financially successful; there are hereby avers" that the matter came be- always teams in the league which are fore the commission on May 10, "barely selects officers and opens close to financial failure." hours subsequent to the visit of the im- That contention, Telerama argued pressive MST delegation," and asked membership drive last week, is out of date in 1967. In whether it was merely "coincidence" that three charges the CATV operator noted the four commissioners voting against the UHF broadcasters formed their own the NFL -Browns growth in 14 years: proposal were the four who had been organization independent of the Na- a $4 million sale of the Browns six years visited: Chairman Rosel H. Hyde, and tional Association of Broadcasters, ago; average 1965 -66 attendance for the Commissioners Kenneth A. Cox, Nicho- called the All-Channel Television So- Browns games of 78,000, representing las Johnson and Robert E. Lee. ciety (ACTS), at a meeting last week a virtually sold -out stadium, and a $9 Trade -press reports of the visit by five in New York. million price on the two new NFL AMST representatives led four CATV While the new ACTS organization franchises in Atlanta and New Orleans. systems two weeks ago to accuse AMST has no membership as yet, it was for- Telerama noted: "The National Foot- of trying illegally to persuade the com- mally established by a meeting of 26 ball League is in a robust economic mission to take a firmer stand against UHF broadcasters who enacted by -laws, condition which would not be affected waivers of the distant- signal rule. AMST elected officers and organized commit- in any manner by the limited CATV has denied any wrongdoing, and is tees. William L. Putnam, Springfield TV activity proposed." preparing a formal reply (BROADCAST- Broadcasting Co., chairman of the new Telerama also asserted that the court ING, May 22). organization, described the meeting as decision and public law did not rule on Back Mountain stressed that it is "the most successful meeting of UHF the public interest desirability of the not accusing anyone "of intentional broadcasters I've ever attended." blackout: rather they were expressions wrongdoing." But it said it would be Sterling (Red) Quinlan, president of that no illegality should be attached to "manifestly naive" to believe that the Field Communications, was elected this practice under antitrust laws. In "forceful representations of the dis- ACTS vice chairman and chairman of fact, Telerama said, the rules were de- tinguished and able MST delegation the membership and dues committee. signed only to protect gate attendance did not affect, to petitioner's great Robert Adams, a communications con- and maintain viability of the league and detriment, the environment in which its sultant, was named temporary secretary. its weak clubs; it was not intended to petition was immediately to be con- Mr. Adams said he would be mailing protect it from all competition from sidered." invitations to all UHF broadcasters and the broadcast medium. That the court Accordingly, Back Moutain said its CP holders in the country to join ACTS. also ruled radio broadcast blackouts of rights, "which undeniably have been He may be reached at 485 Madison home games had no rational relation- impaired and otherwise infringed," can Avenue, New York. ship to the effect of gate attendance and only be restored by a prompt, fair and An executive committee was formed, therefore were found illegal under anti- objective reconsideration and grant of whose members are: John W. English, trust laws, Telerama said, was signifi- the petition for expeditious consider- vice president of wsEE(TV) Erie, Pa.; cant. ation of the waiver request. Sarkes Tarzian, president of Sarkes The CATV operator took note of a Tarzian Inc.; Leonard B. Stevens, ex- recent NFL relaxation of the ban which Lamar stations renewed ecutive vice president of WPHL -TV will permit telecasting of games being Philadelphia, and David W. Baltimore, played elsewhere in the league over while WLBT(TV) pends vice president of WBRE -TV Wilkes- local TV stations in the cities on that Barre, Pa. day in which the home team is also ap- The FCC has renewed the licenses of According to Mr. Putnam, ACTS pearing. "[Pete] Rozelle . . . coyly re- WJDX-AM-FM Jackson, Miss., owned by will "undertake a number of projects fers to this practice as an experiment Lamar Life Insurance Co. The re- including lobbying, though we will not which is being `carefully observed'," newals were granted, the commission do more lobbying than the National Telerama said. "This is a most striking said, with the specific understanding Community Television Association, The illustration of the changes in circum- that they were not to have any bearing Association of Maximum Service Tele- stances between 1953 and 1967." on issues concerning a renewal appli- casters or the American Medical As- cation for WLBT(TV) Jackson, another sociation." AMST's visit brings Lamar Life station. Also in New York last week 50 UHF A commission hearing on the broadcasters attending the Committee reconsideration plea wt.er application, which ended for Full Development of All -Channel May 17 (BROADCASTING, May 22), had Television meeting at the Overseas The visit of Association of Maximum been instigated after complaints were Press Club passed these resolutions: Service Telecasters representatives to registered by the United Church of Unanimous insistence on "strict en- members of the FCC three weeks ago Christ and others that the station dis- forcement of the FCC's Second Report continues to have repercussions. Last criminated against Negroes in its pro- and Order" on CATV importation of week, Back Mountain Telecable Inc. graming. Three commissioners-Ken - signals into the top -100 markets, and asked the commission to reconsider a neth A. Cox, James J. Wadsworth and that "waivers be granted only when the decision adverse to the CATV compa- Nicholas Johnson -in effect dissented public interest is clearly going to be ny that was handed down "barely from the majority opinion when they served, regardless of whether stations in hours" after the visit. voted to grant the radio station renewals the market object to or support the Back Mountain, which operates ca- subject to the outcome of the TV -sta- waiver." ble systems in seven communities in the tion renewal. This resolution came out of a discus-

BROADCASTING, May 2949a7 lr'' ' 4f sion of what was generally called "the the FCC waived mileage separation re- the commission is in a financial pinch. Pennsylvania give- away," in which the quirements. An apparent loophole in a CSC regu- FCC approved CATV systems in Har- The proposed transmitter site of the lation that would allow reimbursement risburg, Hershey and York, all Pennsyl- Baltimore channel will be about two under certain conditions, unless pro- vania, citing "broadcaster silence." and a half miles short- spaced to chan- hibited by law, provided the basis for Unanimous support of a resolution nel 68 at Hagerstown, Md. Eventually the FCC's query to CSC. by the National TV Translators Associ- the Maryland commission indicates that The CSC, responsible for making ation March 5, urging "equal protection it will file an application for a new such determinations, passed the ques- from exploitation by CATV with metro- transmitter site for channel 68 to meet tion on to the comptroller general with a politan citizens for rural citizens" un- the mileage separation requirements. notation that its rule did not cover the sit- der the Second Report and Order. uation presented by the commission. It Unanimous resolution urging Sen- said its regulation, prescribing standards ate action on copyright revision to FCC turned down of ethical conduct, was intended to allow "guarantee competition on equal terms an agency employe to accept reimburse- of exclusivity" of program material for ment when he voluntarily participated CATV and broadcasting, and "a limit on travel proposal in outside activities on his own time or on program origination by CATV sys- when administratively excused from tems carrying TV signals." Well, it was a nice try, but the FCC duty. The FCC had proposed that it Resolutions in favor of one pro- should know better than to ask a gov- alone would authorize an individual's posed FCC rulemaking which would ernment accountant a gift/ ethics ques- participation and that such participation have the effect of extending the Grade tion. After nearly three months of in- would be in an official pay status. B contour of the stations, and against teragency volleying the FCC money In his opinon the comptroller general another one, which would move "theo- matter has received a negative response held that in the absence of statutory retical restriction of coverage area" of from the comptroller general of the authority which allows an agency to stations with tilt -beam transmission. U.S. and the Civil Service Commission. accept gifts (government parlance for A proposed resolution concerning As a result commission personnel are reimbursement, in this case), expenses joint CATV and broadcast ownership not going to be traveling this year un- incurred by FCC employes would was deferred to the next meeting. der the conditions proposed by the be chargeable to that agency's appro- FCC. priation. And such augmentation of its Last January the FCC had asked the appropriation through the acceptance Baltimore ETV to start Civil Service Commission whether it of gifts would not be authorized. would be consistent with practice state's 7- The CSC noted that since the FCC station net throughout the government for its per- is an agency that does not have au- sonnel to accept industry reimburse- thority to accept gifts. its proposal The FCC has granted the first station ment for expenses incurred in partici- would be inconsistent with the comp- in a proposed seven-outlet educational pating in communications association troller general's decision and the CSC TV network for the state of Maryland. meetings (BROADCASTING, Jan. 16). In regulation. It also said the language of In granting the application of the Mary- the past the FCC has had a practice of the rule would be revised, in effect to land Educational- Cultural Television refusing such reimbursement. However plug the loophole. Commission for channel 67, Baltimore, not unlike other government agencies

False filings result Call- letter procedures to be codified in WHHL revocation The FCC, faced with a bagful of der which receipt of a request for a old policies and precedents concern- call sign rules out commission con- The FCC has revoked a standard ing the issuance of call letters, has sideration of other requests for the broadcast license because of alleged begun the task of sorting them out same call until processing of the first willful, repeated and deliberate mis- and codifying them in a proposed request is completed. representations made to the commission amendment to its call -sign rule. One new proposal to be consid- by the station's owners. Proposed for codification in a ered in the rulemaking concerns Cited in the order was Palmetto notice of rulemaking issued last week "trafficking" in call letters. The corn - Communications Corp.. WHHL Holly are such hoary policies as the as- mission noted that under the first- Hill, S. C. In a revocation hearing on signment of "W" call letters east of come- first -served principle a broad- three counts the licensee was alleged the Mississippi River and "K" group- caster relinquishing a call sign can to have made misrepresentations in ings west of it, and the assignment arrange for a preferred applicant to documents and statements regarding the of only four -letter calls or six -letters file for it first, and thereby be assured ownership of stock and control of the where FM and TV suffixes are used. of getting it. corporation from its inception to and Other policies to be included ac- The commission, therefore, is pro- including the hearing. The commission cord stations the right to use call posing to employ a public- notice pro- maintained over a three -year period signs of their own choice if they are cedure to permit competition for re- ownership reports were filed which con- in good taste and distinguishable linquished or deleted call letters. cealed the stock interests of five in- phonetically and rhythmically from Winners of such contests would be dividuals holding a total of 13 shares. other call letters in use in their area, those applicants with the longest con- Subsequent denials by the corporation's and permit commonly owned AM, tinuous record of broadcast opera- president that he had knowledge of FM and TV outlets in the same or tion under substantially unchanged the stock transactions proved false. adjoining communities to use the ownership or control. Later ownership reports, which ex- same basic calls. Comments on the proposed amend- cluded persons previously reported as Another policy provides for a ment are due July 3, reply comments having stock interests, were filed with first -come -first -served principle, un- July 13. the indication that these persons had never owned any stock and that the

42 I71E MIEDIA) O11DA;71N0, May 29, 1867 011111011aIMlOIO/a/ All 1110 O'1/r.1111L+Z /aáWIMP WW SAMMIf la..71Ir Itr..W.OMIIMIO/la7 11=11M1111 Raall/liaa>.t: _ . LINIT117_II/1 -911111aa0Oaal .1i -7 t fil sii

the day music stopped

Imagine that all music suddenly has ceased to theaters, dance halls, concert halls, ballrooms exist. Composers have stopped creating. Musi- have shuttered their windows. Hundreds of thou- cians are silent. The phonograph record is gone. sands of people who earn their living because of People have stopped singing. A universal lan- music are now unemployed. The tax loss is in- guage has disappeared in the flash of a moment. calculable. All over the world, the blow is shattering. In A fantasy? Yes, but it makes a point. Music is the United States the economic loss is beyond vitally important in all our lives, in terms of sheer belief. 5,000 radio stations, deprived of the ma- economics as well as of culture. jority of their programing, are reducing their We are proud that BMI, together with our schedules or going off the air. Television pro- thousands of affiliated writers and publishers, is ducers are converting every existing program and one of the many organizations which play a role every commercial with music to straight talk. in supporting and fostering the miracle of music. Many sponsors are simply cancelling. The juke If yesterday had been the day music stopped, box is extinct. The recording industry has closed you wouldn't be hearing about it from us. BMI down. The music instrument manufacturing busi- wouldn't be in business. Nor, possibly, would you. ness is obsolete. 13,700,000 children who have been studying music no longer have any use for pianos or violins or woodwinds. The country's All the worlds of music 1,385 symphony orchestras and 782 opera pro- for all of today's audience. ducing groups have disbanded. Most nightclubs, BMI BROADCAST MUSIC, INC

BROADCASTING, May 29, 1967 43 Ashtabula CATV tangles in court conflicts

The 25,000 citizens of Ashtabula, from instituting CATV service with- pending. Some of the stockholders of Ohio, have gone through two major out a franchise. Early in April, a Ashtabula Cable are also principals lawsuits on the CATV front since common pleas judge ruled that in the Altoona, Pa., CATV system. 1964, and they have discovered CATV's were public utilities and After the city council authorized they're in for another. should be regulated by the state pub- Time -Life to offer CATV service in It all started three years ago when lic utilities commission. He dis- the city, Ashtabula Cable announced the city council voted a CATV fran- missed the city's suit. that it would complete the remainder chise to Ashtabula Cable Co. The At about the same time, the city of its systems by erecting 2,800 of CATV firm could not arrange pole council by a four -to -two vote granted its own poles. In fact, it immediately rights with the Ashtabula Telephone a franchise to Time -Life. This was put up four poles. Co. and announced it would put vetoed by the city manager. The The city council ordered its solici- the entire system underground. next day, the council overrode the tor to secure an injunction to pro- Last year, Time -Life Broadcasters veto on a five -to -two vote. hibit this move on the part of Ash- contracted with the telephone com- Meanwhile, because of allegations tabula Cable. The solicitor refused pany for a lease -back arrangement, about its principals made by a Time - to institute the suit. whereby the telephone company Life witness before the city council, Earlier this month, a citizen served would construct the system and lease Ashtabula Cable filed a $1.5 million notice on the solicitor demanding it to the Time-Life subsidiary, Lake libel suit against Time -Life, the that he seek an injunction against Erie Cable Co. Time -Life also sub- Cleveland Plain- Dealer and others. Ashtabula Cable. Under Ohio law, mitted an application for a franchise The Plain Dealer had published a if the solicitor persists in his refusal to the Ashtabula city council. story alleging that some of the stock- to go to court, the citizen himself The city sued Time -Life and the holders of Ashtabula Cable had may bring suit and, if successful, telephone company to enjoin them criminal records. This suit is still collect his costs from the city.

president had always had positive con- requests from the FCC for them. A cation as required, fictitious entries in trol of the corporation. third count involved repeated violations the program logs concerning station The commission found that for a of the rules governing the technical op- identification and failure to have a first - two -year period the licensee failed to erations of the station which included: class operator employed full-time. file financial reports despite numerous failure to broadcast call letters and lo- The commission said: "It is quite clear that all of the persons directly involved in the ownership and management of the licensee have been less than frank and candid with us. The necessi- Blackburn specializes ty of true, complete and accurate representation is well established, but such representations are totally lacking in in complete coverage this case." After seeking mitigating circumstances in the charges that would have brought an order of forfeiture We eliminate the knowledge gap by giving both rather than revocation, the commission concluded: "We have been unable to buyer and seller the facts-both pro and con- find any such circumstances." The station was ordered off the air they need to do business. Plus the insight by June 30. gained by us from many years of experience in a highly complex field. And often Blackburn's Changing hands ... complete coverage opens up new possibilities ANNOUNCED The following station to the advantage of our clients. sales were reported last week subject to FCC approval: WLAP -AM -PM Lexington, Ky.: 80% sold by Paul N. Lindsay to Merrill Lindsay for $326,000. Merrill Lindsay & Company, Inc~ is president of WSOY -AM -FM Decatur BLACKBURN and wvLN and WSEI -FM Olney, both Illinois. He is not related to the seller. RADIO TV CATV NEWSPAPER BROKERS WLAP is on 630 kc with 5 kw days NEGOTIATIONS FINANCING APPRAISALS and 1 kw nights. WLAP -FM operates WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS on 94.5 me with 3.5 kw. Broker: John D. Stebbins Co. lams W. Blackburn H. W. Cavil! Clifford B. Mar.heli Colin M. Selph lack V. Haney William B. Ryan Robert A. Marshall Bank of America Bldg. lamb M. Sltrlck Hub Jackson Mony Building 9465 Wilshire Blvd. WWGM and wsET(FM) Nashville: RCA Ballding Eugene Carr 1655 Peachtree Rd. 274 -8151 Sold by Philip Meltzer to Messrs. John 333 -9270 333 N. Michigan Ave. 873 -5626 346 -6460 E. Murdock Sr. and Jr. and L. S. Lawo Jr. for $215,000. All three principals

44 (THE MEDIA) BROADCASTING, May 29, 1987 are local businessmen. WWGM is a day - KSPL -AM -FM Diboll, Tex.: Sold by jection to "the deplorable act of wins- timer on 1560 kc with 10 kw. Arthur Temple Jr. to J. Harold Bates, Tv in asking the FCC that some of our Leroy J. Gloger and C. A. Neal Pickett new channels be taken off the cable" WPAD-AM -FM Paducah, Ky.: Sold by for $90,000. Mr. Bates is attorney. Mr. (BROADCASTING, May 8). Some of the Mrs. Rubye L. Lackey, widow of Pierce Pickett is Federal Housing Administra- West Virginia congressmen and sena- to B. and Ruth O. E. Lackey, Edward tion director. Mr. Gloger has 100% tors whose offices were inundated by Fritts $158,000. Mr. Fritts is station for interest in Industrial Broadcasting Co. the mail sent queries to the commmis- manager of WENK Union City, Tenn., d/b as Radio Station KIKK Pasadena, sion. and will manage Paducah stations. Tex., 50% interest in magazine pub- But last week the commission or- WPAD is on 1450 kc with 1 kw days lishing concern and 100% in Nor - dered Bluefield to show cause why it and 250 w nights. WPAD -FM operates Temp Broadcasting Co., which operates should not be directed to stop violating on 96.9 me with 36 kw. Broker: KIKK-FM Pasadena, Tex. KSPL is day - the top- 100 -market rule in the impor- Chapman Co. timer on 1260 kc with 1 kw. KSPL -FM tation of four distant signals, from WLBA Gainesville, Ga.: Sold by operates on 95.5 me with 6 kw. Huntington, W. Va., and Greensboro Ernest H. Reynolds Jr. to Norfleet R. and Winston -Salem, both North Caro- Johnston for $150,000. Mr. Johnston lina. The rule requires major- market is banker and has interest in health FCC slaps W.Va. CATV CATV systems to obtain commission club. WLBA is daytimer on 1580 kc with permission before relaying distant sig- 5 kw. for grass -roots campaign nals. Bluefield is part of the Roanoke, Va., market, ranked 6Ist. WJBS Deland, Fla.: Sold by Ralph A Bluefield, W. Va., cable compa- The commission also ordered the S. Hatcher to Cosmopolitan Communi- ny's campaign to drum up grass -roots system to comply immediately with a cators Group Inc. for $140,000. Cos- and congressional support for the com- rule requiring it to afford nonduplica- mopolitan Communicators is headed pany in a controversy over the impor- tion to WCYB -TV Bristol, Va., which by Bill D. Ross, public relations vice tation of distant signals has earned it serves Bluefield. president of International Paper Co., only a rebuke from the FCC. The commission took note of the and includes Robert M. Carson, presi- Bluefield Cable Corp. had instigated avalanche of inspired mail in a foot- dent of Robert M. Carson Productions thousands of pieces of mail -mostly note in the order in which it rapped Inc., Winter Park, Fla., as executive form postcards-to members of the Bluefield for soliciting ex-parte con- vice president. Following FCC ap- West Virginia congressional delegation tacts with the commission. The com- proval, Cosmopolitan will establish a as well as to the FCC after WHIS -TV mission said such action cannot be new corporation as licensee of the sta- Bluefield complained that the system condoned and may weigh against the tion; Mr. Hatcher will hold a minority was violating the top -100- market rule. system in the final determination of interest in this. He also remains as The cards expressed the signers' ob- the case. general manager of waas, with Ray G. Blomquist as station manager. WJBS is on 1490 kc with 1 kw daytime, 250 w nighttime. Broker: Hamilton- Landis & Associates. EXCLUSIVE BROADCAST PROPERTIES! APPROVED The following transfers of station interests were approved by the FCC last week (For other FCC ac- ROCKY -Long established, excellently equipped fulltime tivities see FOR THE RECORD. page 65). MOUN'T'AIN radio station owning valuable real estate. 1966 owner cash flow of over $50,000 indicates an WBNR Beacon, N. Y.: Sold by Robert STATE Gessner and Cy and Alfred Dresner, excellent buy for a total of $290,000 with 29% to Robert and Al Lessner for $405,000. down. Messrs. Lessner are with Lance Pro- ductions, TV film syndicators in New ROCKY -Daytimer with excellent power serving a solidly York. WBNR is on 1260 kc with 1 kw MOUNTAIN established major market. Grossed $150,000 last daytime only. STATE year. Priced at $262,500 with $100,000 down. KRSA -AM -FM Salinas, Calif.: Sold by Robert T. McVay to Nels E. and Oliver Contact-John F. Hardesty in our San Francisco office. G. Bjerke and Stanley Lichtenstein for $160,000. Nels Bjerke is engineer and supervisor for KTVU(TV) Oakland - San Francisco, Calif. Oliver Bjerke is engineer for KQED(TV) San Francisco (noncommercial). Mr. Lichtenstein is sales manager for KFOG(FM) San Fran- .it%%J cisco. KRSA is daytimer on 1570 kc with 4 & ASSOCIATES, INC. 250 w. KRSA -FM operates on 100.7 JíJohn F Nardesty, President me with 730 w. NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES a WGSB Geneva, Ill.: Sold by Robert WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO A. and Ralph T. Buehlman to Dolph 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St: 111 Sutter St. Hewitt, Harry Campbell and Norbert 393 -3456 337 -2754 748 -0345 392 -5671 Drake for $115,000. Mr. Hewitt has interest in wINx-AM -FM Dixon, Ill. Mr. RADIO TVCATV NEWSPAPERS Campbell has interest in KCFI Cedar is Falls, Iowa. Mr. Drake attorney. , WOBS is on 1480 kc with 1 kw days.

BROADCASTING, May 29, 1967 45 FINANCIAL REPORTS

$75,135; Andrew Kershaw. chairman - Whitney to take over Corinthian director, Toronto office, $50,134; Shelby H. Page, treasurer- assistant sec- MOVE IS FIRST STEP TO GROUP -OWNER GOING PUBLIC retary, $55,135; and Alan N. Sidnan, vice chairman, New York office, $70,135. Mr. Ogilvy as of March 15 sale of in the Corinthian ap- In a move to facilitate public involved transfer held 100,000 shares of O & M common stock in the Corinthian Broadcasting plications. stock. Co., Whitney Communications Corp. Other Whitney Communications Corp. Of the agency's 1966 profits ($1; asked the FCC last week to approve interests include the Sunday newspaper 437,000), Mr. Ogilvy said. 84% came transfer of control of the stations from supplement Parade, a number of maga- from U. S. billings. U. S. profit alone itself to John Hay Whitney, almost but zines and, until its demise in 1966, The jumped 75 %, he indicated. not quite sole owner. New York Herald Tribune. It also held In the past five years, he noted, about Corinthian officials acknowledged that a one -third interest in the New York 58% of agency growth came from the move was a step toward "going pub- World Journal Tribune, which closed billing by existing clients. Test cam- lic," as reported earlier (CLOSED CIR- early this month. paigns are now being prepared for some curr, May 15), but declined to give Mr. Whitney's decision to offer Cor- 45 new products in the U. S., he said. any other details. The transfer appli- inthian stock for public sale was be- The agency is about to open an Aus- cations were believed to be the only lieved to be a part of long -range estate tralian office, its eighth overseas. step that would involve the FCC. planning. Having control officially in his own name would enable Mr. Whitney to offer stock in the Corinthian stations for public sale without disturbing the other O &M International ups Collins's income jumps ownership interests of Whitney Com- munications Corp. dividend, lists salaries 67% for nine months There was no indication as to what percentage of Corinthian stock he Chairman David & Ogilvy of Ogilvy Collins Radio Corp., Dallas, has might designate for public offering, but Mather International Inc., New York, announced a 67% increase in net in- earlier reports said it would be a mi- last week told stockholders he was come for the nine months ended April nority interest. "reasonably optimistic" about 1967 28 as compared with the same period Mr. Whitney owns about 99% of profits as he reported to the annual last year. Sales were up 18 according Whitney Communications Corp., which meeting in New York that a dividend %. to President Arthur A. Collins. in turn owns about 99% of Corinthian increase from 10 cents to 121/2 cents The company's backlog of orders Broadcasting. Corinthian, in its turn, a quarter, or from 40 cents to 50 cents on April 28 was million, owns 100% of KoTV(TV) Tulsa, Okla., for a full year, had been voted by the $403 compared with $337 million at the end of same WISH -TV Indianapolis and WANE -TV Fort board of directors May 1. period in 1966, and $403 million Jan. Wayne, Ind., and about 97% of xxTv Ogilvy & Mather lists among its top (Tv) Sacramento, Calif., and about paid officers, according to annual direct 27. Nine months ended 28: 99% of KHOU -TV Houston. remuneration, the following: Mr. April Whitney Communications Corp. also Ogilvy, $85,135; Donald Atkins, vice 1967 1966 Earned per share $3.27 $2.37 owns 100% of WGHQ -AM -FM Kingston, chairman, $52,265; John Elliott Jr., Sales 322,274,000 272,062,000 and WVOR-AM -FM New Rochelle, both chairman, and James R. Heekin Jr., Income before taxes 16,778,000 9,873,000 Net income 8,937,000 5,357,000 New York, but these stations are not president, New York office, both Shares outstanding 2,735,467 2,260,717

Toledo UHF expects black ink in fall

The trials and tribulations asso- next few months, he observed, the WDHO -Tv, according to Mr. Dorfner, ciated with launching and operating emphasis will be in the sales area. is building a group of local live and a UHF station in a market domi- "We need about $60,000 a month taped programs (children's, person- nated by two VHF's can be fear- to break even," Mr. Dorfner re- ality, sports) to establish community some, but WDHO -TV (ch. 24) Toledo, vealed. "And we are optimistic that identity. Ohio, hopes to move into the "break - we can reach this figure by next fall. "Our business has jumped 200% even" column by the fall of 1967. We now deliver an average week- from our first quarter in the spring - Arthur Dorfner, executive vice ly cumulative audience of 90,000 summer of 1966 to the final quarter president of WDHO -TV, owned by the homes, an increase of 50% over last ended April 30," he pointed out. Overmyer Corp., reported in an in- November, according to Nielsen fig- "We have attracted a sizeable group terview coincident with the first ures. UHF conversions and set pur- of local and national advertisers, in- birthday of the station, that the chases are moving well in Toledo cluding Colgate -Palmolive, General maiden year admittedly was fraught with more than 76,000 homes Foods, Lever Brothers, Liggett & with problems: assembling the equipped to receive UHF." Myers, Standard Brands and Proc- proper staff, putting together an WDHO-Tv carries programing of ter & Gamble. But as with all young attractive program structure and at- both NBC and CBS that is not pre- UHF's, there is, of course, room for tracting sponsor support. For the sented by carol. -TV. In addition, considerable improvement."

4$ BROADCASTING, May 29, 1967 annual report on the prolific product of today's hometown television will appear in the August issue of

presented in a new informative Here's an opportunity for television stations to tell format containing answers the story of their efforts to enlighten and entertain. to questions like these: On display: a cross -country panorama of what the How much local programing do stations television broadcaster does to provide his community with impressive hours of local programing. do? The August issue will tell the story of how he does What local programing attracts the it, what he's up against and how well he's met the most interest? many challenges of hometown television. Here is Does local programing pay its way? an issue in which your station's story will be seen What were the most talked about local and read by the leaders in the business and gov- programs last year? ernmental world of communications. How much staff is needed to produce good local news coverage? Is TV editorializing becoming a local force? (Deadline for advertising reservations July 14. Call your local TELEVISION man today)

Answers to these questions and other pertinent information about local programing will be reflected in word and picture in this showcase issue.

. n Th/7 .

. (

ï LI Li _ _ . _. -7 7-7"-% ;a 7.7k , '7". 9r77.7Ti The important role that television stations play in community affairs will be documented in the seventh annual "The Many Worlds of Local TV," to be published in the August issue of TELEVISION. Personal copies of TELEVISION will be received by every member of the FCC, U.S. Senate, House of Representatives, state governors and communications officials. Distri- bution to agencies and advertisers will be 7,000 minimum. When the roll is called, make sure you've told your story.

1135 DeSales St.. N.W.. Washington. D. C. 20036

Deadline for Advertising Reservations: July 14 I found "The Many Worlds of Local TV" (TELEVISION, August 1966) to be a very good summary of the local contributions made by the broadcasting industry. In- formed publications such as this can make a major contribution to the industry. -Senator Frank E. Moss (D- Utah), Washington.

I am sure that the sampler will prove to be an asset in providing me with a picture of television as it is today. -Representative Dante B. Fascell (D- Fla.), Washingon.

This was a very excellent edition

of the magazine and I was glad to note that the local stations were given proper credit for their activities. -Sen. James B. Pear- son (R- Kan.), Washington. One collect phone call will get It is quite apparent that few ac- you the full story. tivities elude he probing eye of the television cameras across the nation. -Senator Daniel K. Inouye . . . There are two publications (D- Hawaii), Washington. among many that I am familiar with. One in BROADCASTING. The other is TELEVISION MAGAZINE. I found the material most informative.- Senator Fred R. Harris (D- I noted in the TELEVISION MAG- AZINE August or September issue Okla.), Washington. a story about the many local pro- There is no doubt that television grams on your local stations. I is now the pre- eminent medium must say that I was very much impressed with this display of the of communication, both on the wide variety of public service local and national level. Its influ- broadcasts.... It is well known ence is felt throughout the coun- to all of you that most people of try, and I was most interested in America now rely upon radio and he scope of programing repre- television for their news. This sented in TELEVISION MAGA- doesn't mean that other media ZINE. -Rep. Brock Adams (D- "l'E{.h:N NON have no important function to Wash.), Washington. Washington, D.C. 20036 play because they do. I believe Maury Long, Vice President the printed word is vital and im- This is a most informative publi- and General Manager; cation.- Representative E. C. portant, but I also believe that the Ed Sellers, Advertising spoken word is the message most Gathings (D- Ark.), Washington. Director; 1735 DeSales Street, N.W. readily received, and I want to Phone 202- 638 -1022 congratulate you for the good It is indeed a beautiful, well -done work you do in promoting these job. -Senator Vance Hartke (D- valuable public service programs. Ind.), Washington. New York 10022 Particularly the news programs Frank Chizzini, "I was interested to read of National Sales Manager; and many programs that you have the Eileen Monroe, Advertising on your local stations. -Hubert H. varied activities in the industry Assistant; Humphrey, Vice President of the throughout the nation. "-Senator 444 Madison Avenue United States Robert F. Kennedy (D- N.Y.), Wash- Phone 212 -755 -0610 ington. "Television Magazine does for the Chicago 60601 industry state by state what the I have always felt that television David J. Bailey, Mid West local television stations are doing can be one of the most effective Sales Manager; and powerful media of education 360 N. Michigan Avenue for their respective communities. Phone 312 -236 -4115 The coverage is equally good in if used wisely and intelligently. either case." -Sen. Warren G. Your publication is an excellent Magnuson (D.- Wash.), chairman of example of what can be done ... Hollywood, California 90028 with a little Representa- Bill Merritt, Western Sales Senate Committee on Interstate effort.- Manager; and Foreign Commerce, Washing- tive Cornelius E. Gallagher (D- 1680 N. Vine Street ton, D. C. N.J.), Washington. Phone Hollywood 3 -3148 Taft earnings although unofficial reports indicated the split is subject to approval by stock- selling price was about $3 million. holders at a special meeting on July 27, rise 18% for the year Acquisition of the team from the at which time shareholders also will estate of the late Abe Saperstein (CLOSED be requested to approve an increase in CIRCUIT, May 22) is the second sports - authorized common stock from 3 mil- Taft Broadcasting Co., Cincinnati entertainment attraction to be acquired lion (par value $5 per share) to 10 (group station owner) reported an in- by Metromedia's live entertainment divi- million shares (par value $2.50 per crease of 18% in earnings per share sion. The other is the Ice Capades, share). Columbia is parent company based on 3,360,872 shares outstanding which Metromedia bought in 1963 for of Screen Gems. for the fiscal year ended March 31. $5 million. The Globetrotter purchase is CBS directors have declared a divi- During the year, purchased all subject to approval by the Cook county Taft dend of 35 cents per share on the comstock of Hanna -Barbera Productions probate court in Chicago. Saper- Mr. pany's common stock, payable June 9 Inc., Hollywood, program producers stein, founder of the team in 1927, to stockholders of record May 26. and distributors. Also, the company sold died in March 1966. wKrr -Tv Lexington, Ky. to Kentucky There are actually two basketball Central Television Inc. for $2.5 million teams playing under the Harlem Globe- RCA weighs plans in April ( BOADCASTING, May 1). The trotter name, operating out of Chicago. annual stockholders' meeting will be The teams play in 300 cities in the for long -term borrowing held July 11 in Cincinnati. U.S. alone each year and it is estimated Taft stations are: WKRC- AM -FM-TV they have performed before nearly 60 RCA said last week it is considering Cincinnati, WTVN- AM-FM -TV Columbus, million people since their first game. the advisability of raising additional Ohio, WBRC- AM -FM -TV Birmingham, long-term capital amounting to approx- Ala., WGR-AM -FM -TV Buffalo, N. Y., imately $150 million to meet the needs WDAF- AM -FM -TV Kansas City, Mo., and Financial notes ... of increasing business volume and the WNEF -Tv Scranton, Pa. expanding growth of operations. For fiscal year ended March 31 Rollins Inc., Wilmington, Del., voted A joint statement issued by Elmer 25% (neither the acquisition of Hanna-Bar- a increase in its quarterly dividend W. Engstrom, chairman of the exec- bera nor the sale of wirier-Tv are re- rate. Quarterly dividends were declared utive committee, and Robert W. Sarnoff, on the common stock of 71/2 cents per flected in the operating results) : president, said RCA's finance commit- 1967 1966 share and on the class B common tee is considering issuing about $150 Earned per share $2.03 $1.72 stock of 33 cents per share. Dividends Net revenues 27,226,603 29,604,635 million in subordinated convertible de- Operating profit will be payable July 25 to shareholders bentures, with subscription rights being before depreciation classes 26. and amortization 13,839,921 15,494,171 of record for both June given to holders of RCA common stock. Net earnings 6,813,894 5,783,763 Rollins owns 11 radio and TV stations They added that discussions regarding in its diversified holdings. the financing program are being car- The of directors of Columbia ried on with Lehman Brothers and H board &B American sets Pictures Corp. has authorized a two - La -ard Freres & Cn. for -one split of the corporation's corn - RCA's latest proxy statement shows nine -month record -mon stock to stockholders of record at that as of Dec. 31, 1966, the compa- the close of business July 27. The ny's long -term debt was $263,438,000. One of the largest CATV owners and operators, H &B American Corp., Bev- erly Hills, Calif., with approximately 95,000 subscribers, reported record highs in net income and gross reve- and MGM talk of merging nues for the nine -month period ended Teleprompter April 30 as compared to the like period of the preceding fiscal year. Teleprompter Corp., New York, one it and Hughes Aircraft Co., Culver The corporation is now completing, of the largest CATV system owners in City, Calif., for the purchase of about reported Chairman William M. Jen- the country, confirmed last week re- 200,000 shares of authorized but un- nings and President Harold R. Suger- ports that discussions have opened with issued Teleprompter stock. The pur- man, two new systems serving Cape Metro -Goldwyn-Mayer Inc. on a pro- chase gives Hughes 20% of all Tele- May and Lower township, N. J., for posed consolidation of the two com- prompter stock now outstanding. Cost summer operations. panies. of the transaction was reported at about Nine months ended April 30: Irving Kahn, Teleprompter chairman, $5 million. Mr. Kahn said he is voting 1967 1966 said that talks are still in a preliminary trustee for all Hughes -owned stock and Earned per share $0.16 $0.16' and that no agreement has been that he will exercise the same power Revenues 4,276,820 3,750,486 stage Pretax income 553,115 410,505 reached. He withheld further comment, over any shares purchased by Hughes Net income 424,115 410,505 but reiterated an earlier statement that in the future. the move was not an attempt to "sell The recent purchase by Hughes does out, but to allow Teleprompter to not represent the first time the two Globetrotters go under expand and grow." companies have gotten together. Last MGM officials declined comment year, Hughes acquired a $10- million Metromedia's banner other than to say that discussions be- minority interest in Teleprompter's tween the two companies have taken New York City CATV system, and formed a jointly owned subsidiary, Metromedia Inc., New York, broad- place. Teleprompter also reported last week Theta Communications Corp., for the cast group owner with diversified in- papers have been signed between development of electronic products. terests, last week purchased the Harlem that Globetrotters basketball team. Purchase was in cash for an undisclosed sum,

BROADCASTING, May 29, 1967 (FINANCIAL REPORTS) 47 PROGRAMING FM upstages AM at radio clinics

Do's and don'ts of programing spelled out at NAB's initial sessions along with advice about local involvement, humor and promotion

Talk of FM dominated this year's should work on FM," he told the 76 during almost half -a -century of wheel- first round of six in the annual series broadcasters from 10 states (most from ing and dealing." of National Association of Broadcasters the West) assembled at the Hotel Utah. Earlier the clinic opened with a wel- radio program clinics. Like Cinderella Then he went to the attack. coming address by Professor Kenneth this stepsister of broadcasting came out `Never Had a Chance' "TV did not Harwood, head of telecommunications, from behind the chimney to steal the kill FM," he contended. "Radio killed University of Southern California (also ball. FM.... Early FM did not provide a president of Oak Knoll Broadcasting, The FM dialogue got off with a bang wanted- and -needed service. It was a operator of KRLA Pasadena, Calif., and at the first clinic in Salt Lake City still birth. The poor infant never had general manager of noncommercial (May 18 -19) and didn't slacken one a chance." Pointing out that even in a xusc[FM] Los Angeles). Quoting from bit at Palo Alto, Calif. (May 22 -23) small market FM can fill a need, Mr. findings of an unpublished paper that and Oklahoma City (May 25 -26). McIntyre cited markets large enough he co- authored, Professor Harwood re- Once the formal presentations were to support a nonduplicated FM opera- ported that broadcasters are a highly over at the NAB's first clinic in Salt tion as the place where radio has "a educated group, four times as likely as Lake City, AM broadcasters hardly golden opportunity to re- establish" its any other civilian labor force to have got a word in edgewise. integrity-to purge itself "of all the completed a college education. He paid Maybe it was all the result of re- quick-buck shennanigans that have cost tribute to radio broadcasting's willing- marks made by Frank McIntyre, the ... so much in both dollars and re- ness to take a look at its product and one FM representative on the formal spect." attempt to find out how to improve program (BROADCASTING, May 22). He called for an FM guided by firm it. The vice president of KLUB -AM -FM Salt operational policies, disdaining expedi- Ad Station's Sound A 30- minute Lake City came on strong with a talk ency, explaining that it was starting tape, "Sounds from Modern Radio," - not always specifically related to pro- fresh and clean. Through FM, he said; featuring programing excerpts from 30 graming. Under the title of "Finding "we can make it known that radio is radio stations from across the nation - the FM Niche," Mr. McIntyre found no longer a sucker industry-the only was given by Sherril Taylor, NAB vice a way to flail AM whatever its niche. one I know with such low regard for president for radio. It turned out to be He really dispensed with the title its product that it gives it away." Before a potpourri of production techniques, theme right at the beginning. "Consider singling out specific transgressions of personalities and sound that shapes to- your FM a radio station -lavish it with the radio business, Mr. McIntyre asked day's radio industry. Newest sound attention -and you'll find your FM that FM be given a chance to grow played -and the one apparently stirring niche! Any format that works on AM minus "the evils we've built into AM up the most interest among clinic listen-

CATV and FM seen as dominating future

It happened at the NAB radio of much acrimony and eventually ing. program clinic in Salt Lake City. A will be assigned to government use, That some FM stations may distinguished gentleman at the back except, perhaps, for use on closed - achieve near nationwide coverage of the room suddenly got up and circuit devices such as cable. because of the use of their signals introduced himself. That UHF will be used to cover on cable systems throughout the "I probably have the dubious dis- the rural areas where possible but country. tinction of being the oldest broad- that a system of rural cable service That long before any of the caster here, although maybe not in also will be established similar to preceding predictions take place a years," he said. "This month marked the Rural Electrical Administration nationwide system of government my 41st year as a station manager." and possibly with the same degree broadcasting, including both radio He then launched into a series of of federal support. and TV, will be established in direct predictions: That there will be nothing posi- competition with private enterprise. That in 25 years FM stations tive done to preclude cable systems Who's this prognosticator? He's will exceed AM stations in revenues from importing outside signals. Rex Howell, founder of KREX -AM- if not in numbers. That CATV, as we know it to- FM-Tv Grand Junction, Colo., and That the current VHF channels day, will become a primary major chairman of the board of XYZ Tele- -2 through 13 -will be the subject means of distribution of program- vision Inc., owner of the stations.

48 BROADCASTING, May 29, 1967 ers -was that of KADS (FM) Los An- geles, billed as the world's first all - classified ad radio station. Mr. Taylor played six of the hourly ad features that are broadcast by the McLendon -owned station. In analyzing the ins and outs of programing for a small market radio station, Edward J. Patrick, vice president and general manager, KAVI -AM -FM Rocky Ford, Colo., came up with a four -word formula for success: enthusi- astic total community involvement. He told of the problem KAVI had in Fowler, one of the four communities in its coverage area. The station's man in Fowler, who used to cover the town's sports and community affairs in a direct broadcast, died. The people in the community wanted the program to continue, but where was another capable reporter to be found in so small a place? KAV[ found him in the local grocery store. Now the station's man in Fowler is the local grocer who does a twice - weekly program from his store and sells his competitor on the show. RAB clinic speakers in a huddle be- geles; (standing, Ito r) SherriI Taylor, Mr. Patrick predicted that "a deeper fore the meetings got underway were NAB, Washington; Edward J. Patrick,

type, a more intensive type of local (seated, I to r) Philip Nolan, Westing- KAVI Rocky Ford, Colo.; John Barrett, radio operation and coverage is coming house Broadcasting Co., New York; Dr. KRLA Pasadena, Calif., and Frank ..." He pointed out that for a small Kenneth Harwood, KUSC -FM Los An- McIntyre, KLUB Salt Lake City. market station, at least, the concept of exclusive community programing is hopefully place our programing in a must, as well as the conviction that the believes humor can be profitable, give mainstream a no one is too small to be a customer. of contemporary life and station a chance at greater audience the Indeed, on this later point, Mr. Patrick not out on fringe." involvement. But he does not think a reported that his station found it nec- The Westinghouse executive ex- personality or disk jockey is synony- plained how programing, essary to sell just about every potential by establish- mous with humor or a billed humorist ing a gives advertiser in town. He concluded by feeling of believability, the synonymous with consistency. Instead, audience confidence reminding that to sell, to prosper, to in a station. Any- he called for taking the humor off the thing be a force, a radio station "must first that's badly done-even poorly DJ's back and creating it collectively presented public service-will affect, if among station people around a table. serve . . he involved with the community." not destroy, that confidence. FM Playback The more than two - Leaves 'em Laughing The windup hour panel and audience participation Hard Work A big market authority, speaker on the program, John Bar- session that concluded the Salt Lake Philip Nolan, national program man- rett, station manager, KRLA Pasadena, City clinic was mostly taken up with ager for Westinghouse Broadcasting, brought the curtain down with laughter. reactions to Mr. McIntyre's FM speech. had no special formula for solving the Discussing "How to be Humorous on In answer to a question, Mr. McIntyre problem of how to get and hold listen- the Air," he played tapes of some gen- said that the spectrum "is in terrible ers. He said that attracting and keeping uinely funny stuff his station used as on- shape" and claimed that "radio is going an audience is "as simple or (realistic- air promotion. The promotional spots, to be FM only" in the near future. ally) as difficult as putting good people some of which were conceived and pro- The radio program clinics -under on the air and then working very hard duced by Stan Freberg, included a sa- the supervision of Mr. Taylor, assisted to do the best possible job as consistent- tirical campaign for an imaginary gaso- by Alvin M. King, NAB director of ly as possible." line advertiser called the Valhalla Pe- station association liaison, and Jim Joy - How well programing is executed, troleum Corp. After running 13 weeks ella -are in their fourth year. A total Mr. Nolan emphasized, is more impor- of Valhalla spots and offering free of six are scheduled this year starting tant than what is programed. He backed credit cards on a "democratic, cost -plus in Salt Lake City and ending in Phila- exclusivity as one of the important credit system" (Valhalla's operational delphia June 8 -9. ways of attracting audiences, but noted costs are divided equally among all At Palo Alto, a special discussion on that even this ingredient should be credit card holders), Mr. Barrett the use of helicopters on radio was con- salted with excellence. claimed that the station received 60,- ducted by Russ Barnett, director of Mr. Nolan also cautioned program- 000 stamped, self-addressed applica- programing for KMPC Los Angeles. ers to get with it, to find out what's tions for membership and three new Mr. Barnett presented specific ex- happening in the social arena, if they're gasoline accounts. amples how KMPC makes use of heli- concerned about holding listeners. "We Essentially, the West Coast station copter reports. He pointed out that as programers," he said, "are obliged manager suggested that a station's hu- the reports appear within disk jockey to know what's going on out there, mor be consistent, "an important con- shows as well as on the news. equate it with what we do on the air, stant in your program proposal." He More Horn -Blowing Also at Palo

BROADCASTING, May 29, 1967 49 Alto, Robert J. Somerville, station man- technical advantages of frequency -mod- (rv) San Francisco, WKBD -TV Detroit, ager of xFOO(FM) San Francisco sub- ulation broadcasting. WKBF -TV Cleveland, WBEN -TV Buffalo stituted for Mr. McIntyre, and Ted A. He told FM operators: "Anyone who and WABC -TV New York. The program, Smith, vice president and general man- has not added vertical polarization to which has been produced in cooperation ager of KUMA Pendleton, Ore., replaced their horizontal radiating pattern should with the Triangle Stations, has been Mr. Patrick. Talking about FM, Mr. certainly look into this advantage at taped at WFIL -TV Philadelphia. Somerville stressed the importance of once. Vertical polarization is an almost Mr. Golden said that WFIL-TV had promotion. "If the programing is in must for the growing automobile FM notified ABC Films several weeks ago good order," he indicated, "then a po- audience. In addition, vertical polariza- that production of the Fredericks pro- tential audience need only be aware of tion does much to eliminate dead or gram had been taxing the station's its existence to assure success and pro- weak spots in heavily populated cities facilities severely and requested that it motion is the key." where only horizontally polarized sig- discontinue taping arrangements there. Mr. Smith, a member of the NAB nals formerly existed." George A. Koehler, station manager, small market committee, said the Mr. Tucker declared that stereo is confirmed that he had proposed the group's primary concerns are manpower the "most salable thing that FM has change but stressed that ABC Films recruitment and "what appears to be going for it now." He reiterated his ear- has a 13 -week contract with a 26 -week the archaic license examination pro- lier prediction that FM stations pro- option that the syndicator may exer- cedures being practised by the FCC." graming rock 'n' roll in stereo will give cise. He added that WFIL-TV decided to Junior college students are being pro- the AM "rockers" a "hard time sooner drop the Fredericks program two weeks selytized to meet the first problem, than you think." ago but said taping is continuing in ac- while documentation is being compiled cordance with the agreement with ABC as to the financial hardship and incon- Seven stations pick up Films "although we'd naturally like to venience of the scond problem, he said. get our facilities back as soon as At the Oklahoma City clinic last Fri- `Carlton Fredericks' possible." day (May 26), Durward J. Tucker, ABC Films is "diligently searching WRR -AM-FM Dallas, promptly ran up ABC Films reported last week that for a new origination site," Mr. Golden the banner for FM. In doing so, he the daily, half -hour color series, The stated, and hopes to obtain a new location either dealt a verbal cuffing to those FM own- Carlton Fredericks Program, has been in the New York area or the West He ers who, "until just recently, have done sold in seven new markets since it be- on Coast. pointed out its as little as they could with FM and still gan on the air seven weeks ago and will contract with Triangle will provide a continuity of programing for a satis- hold on to their licenses." be moving to a new originating site factory length of time, but The FCC ruling extending hours of over the next few months. emphasized that ABC Films hoped to be in a new unduplicated programing of FM has Hal Golden, ABC Films president, changed this, he noted, and unquestion- said that the series, spotlighting the facility soon. ably has given FM a strong push. well -known nutritionist in discussions Mr. Tucker, managing director of with health authorities and people in WRR -AM -FM who has an extensive ex- the news, has been sold to KABC -TV News blackout move perience in engineering, recited the Los Angeles, WKBO -TV Boston, KTVU fought in Los Angeles

A threatened injunction banning release of certain information by police Radio -TV music sales set Ascher record and prosecutors to print and electronic news media between arrest and ar- raignment of was York and Hawaii, Canada and Puerto Rico. a suspect given a Emil Ascher Inc., New full -dress hearing before the state court Hollywood, which supplies back- The Ascher firm, he added, now is of appeals in Los Angeles last week. ground music for TV -radio programs ready to add a representative in City and county officials are seeking a and commer- Japan. writ from the court reported The Ascher library consists of prohibiting the in- cials, junction. Superior Judge last week that more than 2,000 records covering Court Alfred Gitelson has proposed the injunction is at a more than 200 hours of background business as a way of preventing types of moods prejudicial in- record high music depicting all formation from reaching prospective with sales in and that a producer may re- sounds jurors and thus affecting chances first quire. to for a the four The music is supplied fair trial. months of this Ascher by various British publishing year exceeding firms, obviating the necessity of pay- An attorney, appearing as a friend the comparable ing royalties for U. S.-licensed of the court in behalf of California figure for 1966 music. newspapers, told the hearing that the by 45 %. The company deals with virtually public has come to depend on news articles Mr. Ascher Mort Asch- all the leading advertising agencies about timely happenings and er, president for music for commercials (the said that nothing need be done about alleged and son of the founder of the com- minimum fee is $25) plus many TV prejudicial statements since pany (established in 1879 as a music series, including Truth Or Conse- they are made long before the actual trial. publishing organization), noted in an quences; The Fugitive; Car 54, Various city and county officials interview that part of the increase Where Are You? and the original argued that the proposed injunction is stems from expanding sales volume Superman programs. Mr. Ascher re- too sweeping and questioned the court's of background music in distant mar- ported he has obtained as much as need and authority to take such broad kets, including Germany, England, $9,000 for supplying all the back- action. Italy, Australia and New Zealand, ground music to a series. Attorneys for the American Civil Liberties Union, which originally sought the injunction, claimed the court has

50 (PROGRAMING) BROADCASTING, May 29, 1967 What does it mean to you when we cut our five-biIIîondoIIar ribbon?

Our five -billion -dollar plant investment this year means more than just better electric service. It's one of the greatest plant investments of all industry. And you get the benefits of what it does for the economy- benefits that will go on for years to come. It attracts new business and industry, creates new jobs. It gives investors new opportunities as we finance our expansion in the open money market. We try to make good things happen for all our customers and neighbors with each penny of the billions of dollars we put into new plant investment every year.

The electric company people... the folks at your Investor -Owned Electric Light and Power Companies

names of sponsoring companies, write to Power Companies, 1271 Avenue of the Americas, New York, N. Y. 10020.

BROADCASTING, May 29, 1961 51 the power to control proceedings be- of which own New York stations, in- participation in a lottery for the good fore the case comes up for trial as a dicated they will decide on lottery cov- of schools and hospitals? Can the way of protecting itself. "Something erage on a "case by case" basis. Both broadcaster be prosecuted for aiding has to be done by the court," they networks emphasized that at no time and abetting a man who acts like a said, "because at least so far no one would they break the law. The legal numbers runner? Is using the airways else has done anything." departments of both networks are cur- to disseminate information that could After a one -day hearing, the injunc- rently preparing more specific and de- lead to lower taxes and improved public tion proposal was submitted for later finitive policies. facilities a misuse of public trust? ruling by three justices of the court of WNEW- AM -PM -TV and wPD{(Tv) both Such are some of the questions re- appeals. New York, however, intend to continue cently raised by broadcasters and, in- coverage of lottery news until they cidentally, by others in the news busi- are otherwise advised by legal counsel. ness. WPDx said: "Our policy in the past has In any event, broadcasters are tread- has been to cover lottery winners and ing warily in the area of lottery -news N.Y. lottery events about lotteries. We have inter- coverage. While no one at preseñt viewed winners of the Irish Sweep- favors promotion or advertisement of stakes and those of the New Hamp- the lotteries, broadcasters are aware poses problems shire lottery. In our view this is legiti- that a great many viewers and listeners mate news and has been approved by are going to be very interested in the the FCC in the past. We will continue results, as much as they are interested in Broadcasters divided over our standard practice to cover the the stock market. The of news coverage lottery as a news event." lottery was approved by a wide legality Most stations in New York and sur- margin of voters during a special refer- rounding states have not decided on a endum last fall and it will hopefully of state game of chance specific policy. "Fortunately, we will gross $360 million annually for New have some time," one broadcaster said. York. (Profits after prizes and costs, Voters in the state of New York "The tickets don't go on sale until estimated at $198 million, will go for June, school players, some of seem to have opened a can of worms and the first drawing takes place aid.) Lottery for broadcasters last year when they in late July. We'll have to decide be- whom will undoubtably listen to the tween radio or watch will be in approved a state -sponsored lottery. now and then how much news TV, line for News coverage of the monthly game we can provide without breaking the regular monthly prizes which include 15 grand awards ranging from $100,000 of chance has already caused a diver- law." gence of opinion among electronic jour- Concern on the part of broadcasters to $5,000. In addition, a bonus prize of $250,000 nalists and has raised questions in the is reflected in the number of phone calls and 14 prizes of $7,500 each minds of others. placed to other broadcasters in New will be awarded once a year. What concerns broadcasters in New Hampshire, a state which approved a York and surrounding states are the lottery some time ago. Sam Phillips, limits and legalities surrounding cover- vice president and general manager of age of the lottery, which begins this WMUR-TV Manchester, N. H., told summer. The U. S. Criminal Code pro- BROADCASTING he has received many Campaign tax hibits broadcast of "any advertisement calls in the past weeks from broadcast- of or information concerning any lot- ers in New York, New Jersey, and Con- tery, gift enterprise, or similar scheme, necticut, all asking him how he handles plan killed offering prizes dependent in whole or lottery coverage. Procedure Phillips in part upon lot or chance.... " And Mr. said he House accepts Senate FCC rules provide that violations of clears any questions concerning a lot- the statute are grounds for revocation tery news story with the station's Wash- amendment; alternative of broadcast licenses. ington law firm, Cohn and Marks, be- In an effort to stay within the law, fore broadcast. Recently, he said, a lot- plans for campaigns offered some New York broadcasters are plan- tery winner won a special bonus prize ning a virtual blackout of news con- against odds that were considered high- cerning the lottery. NBC executives, ly improbable, so much so that the Congress took final steps last week for example, have been told to "refrain man's success was considered a freak to nullify the Campaign Financing Act from broadcasting information about of mathematics. Experts attested that of 1966 as House- Senate conferees the long, the New York state lottery or any other odds constituted news as such, agreed to accept the Senate's action in lottery, except where such information and a film interview with the winner forestalling any collections or disburse- is not itself the basis of the report, but was aired. ments under the law until guidelines is clearly incidental to a newsworthy Mr. Phillips's method may appear to can be enacted. At the same time, two event." NBC News staff members were be a difficult way of conveying the bills were introduced looking toward told to consult an NBC attorney in news to broadcasters and an easy way solutions of some of the problems of any case. for attorneys to make a dollar, but it arranging for large blocks of broadcast Westinghouse Broadcasting Co.'s is just one of the many considerations time by campaigners and both houses wnvs New York, and RKO General's facing electronic journalists in relation received President Johnson's proposals WOR- AM -FM -TV New York, for instance, to lottery coverage. on the subject. follow the NBC policy. WOR spokesmen Some broadcasters have already The House Thursday (May 25) ac- said that on the advice of counsel they looked above and beyond the immedi- cepted the compromise investment -tax- will stop covering lottery news now ate problems of getting a story on the credit bill, to which had been attached that enabling legislation has passed the air and are asking deeper questions: a Senate amendment suspending the New York legislature and now that Does carrying political campaign news operation of the presidential campaign such information is no longer "politi- where the lottery is an issue constitute fund law (BROADCASTING. May 15, April cal" news as such. a violation of law? Can a station carry 24). Senate action to send the measure Case By Case ABC and CBS, both the speech of a governor who urges to the President is expected Wednesday

52 (PROGRAMING) BROADCASTING, May 29, 1967 (May 31). provide equal time to minor -party can- Program notes ... As promised during debate led by didates for the offices. Senator Albert Gore (D- Tenn.) to re- Senator Pearson said that by thus Offered to stations Westinghouse peal the campaign -fund law (suspension protecting stations from unreasonable Broadcasting Co. is offering its series of the law's operation was a last-minute demands for time by splinter -party and of six half -hour radio documentaries, compromise), Senator Gore introduced frivolous candidates, stations would be The VD Epidemic, to stations around a complex bill intended to solve prob- encouraged to offer free time to the the country. The series is being broad- lems seen in the current law. major -party contestants. The senator cast by Westinghouse -owned outlets. Title I of the Gore bill is aimed at noted that if time had been purchased Also being made available is a package prevention of corrupt practices with for the Kennedy -Nixon debates in of special spot announcements, adver- strict reporting procedures and limits 1960, the cost would have been approx- tisements and promotional material. on amounts that could be contributed imately $2 million. Station requests go to William Kaland. to or spent in campaigns. Title II would President Johnson offered a two -part WBC's director of program develop- provide for payments from appropria- proposal for campaign reform. He ment, at 90 Park Avenue, New York tions for campaign expenses with the would have funds appropriated for 10016. option that a campaigner could elect presidential campaigns, to be used only Moving Tors The Hollywood division to rely instead on private contributions. for expenses needed to bring issues to of Ivan Tors Films Inc., which had Office- seekers would have to chose one the people and in amounts determined spilled over to four separate locations, method of funding or the other, how- by an advisory board to the comptroller has been consolidated in one center, ever. Title II also provides that one - general. The President also urged a Producers Studio at 650 North Bron- half of any private contribution up to variety of reforms for what he termed son Avenue. The new facility has $200 would be tax deductable. "obsolete election laws." 12,000 square feet of office space to Free Time Title III of the Gore These would include complete dis- accommodate the production company's bill would direct the FCC to issue rules closure of contributions and expenses more than 50 executives and admin- and regulations requiring broadcasters in lieu of unrealistic ceilings. Mr. John- istrative personnel in addition to edit- to provide free time to campaigners as son noted that radio and television ing, dubbing and projection technicians. a condition of licensing. campaigning costs are "spectacular and Taking another approach, Senator skyrocketing." He said appropriations Polish film agent Celebrity Holdings James B. Pearson (R -Kan.) offered a for meeting these costs would lift the Inc., New York, has become sole agent bill that would simply render inapplic- burden from candidates and free in the U. S. for the Polish film in- able Section 315 of the Communica- them from reliance on large contribu- dustry under terms of a contract signed tions Act as it applies to candidates for tors. Disclosure requirements would with Film Polski, covering features, President and Vice President. This serve to put a realistic limit on contri- documentaries, news and animated would free stations from having to butions, he said. films.

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BROADCASTING, May 29, 1967 53 New York and Los Angeles. Sid Smith will direct the event from New York's Americana hotel, with Hugh Downs as host. Joey Bishop is host on the West Coast, where ultimate control of the show rests. The origination from the Century Plaza hotel in Los Angeles instead of the Hollywood Palladium is fig- ured to be a distinct improvement for the telecast. The Century Plaza is this year's hotel on the West Coast, strikingly futuristic in style. The Emmy crew is going to take up the entire California floor of the establishment, two levels beneath the lobby. An audience of some 1,900, about the same as in New York and 400 more than in the Palladium, can be accomodated on the level, which ordinarily uses sliding partitions to form individual rooms. With such a glamorous backdrop at his disposal, Mr. Dunlap is going to open the Emmy telecast for the first time with arrival shots of nominees a la the Oscar production. Celeb- rities in the audience will drive to the lobby entrance of the hotel, while others will make their approach directly to the lower level, where the presentations are to be held. Thanks to a waiver obtained from New, mod look set for Emmy '67 the musicians union, this year's Em- mys will include a formal entertainment program, again similar to the The 19th annual presentation of 13 weeks in the making. That's how Academy award show. Film and the Emmy awards by the National much in advance of the telecast tape clips of seven musical numbers Academy of Television Arts and Sci- ABC -TV opened its Emmy awards shown on network television during ences is going to have a decidedly office in Hollywood (or right after the season will be presented. Three mod look. The national telecast, the same network completed its of the numbers will be from among scheduled for ABC -TV Sunday, June Academy awards coverage). Rich- the best musical shows nominated, 4, will feature a number of hopefully ard Dunlap (in photo above), pro- while the remaining four will come upbeat firsts: ducer-director of the Emmy show, out of best variety program candi- Op art opening titles and bill- came into the production seven dates. Last year, as in most others, boards. weeks ahead of the telecast. He's the Emmys were covered by a A new West Coast origination known as a special specialist, having straight documentary approach. point in the Century Plaza hotel. handled the last seven Oscar telecasts This year's telecast is scheduled Live pick -up of nominees as for ABC-TV. This will be his sec- to run for two hours or longer, be- they arrive. ond successive year as director of the ginning at 9 p.m., EDT. The open - Tape and film clips of outstand- Emmys (first as producer). end technique is necessary because ing musical numbers seen during the Working with Mr. Dunlap will be 25 categories of awards-two more last TV season. a production and performing crew of than last year-will be given full Plastic, see -through podium for some 175 (as compared to 375 for presentations. Craft and technical presentators. the Oscars). As is traditional, the awards will be handled briefly in These changes will have been some telecast will originate live from both montage style.

SAG seeking 30% wage increase, residuals for all Actor, the guild's house organ. domestic reruns, a 100% increase in SAG also is asking for "positive and payment on foreign reruns, the estab- meaningful corrective action" in the 30% wage hike lishment of an eight -hour day for all area of accident prevention and insur- players and a significant raise in pen- ance for performers. Other contract sion and welfare employer contribu- clauses that are expected to come up for The Screen Actors Guild served no- tions. These proposals, already handed negotiation include responsibility for tice last week that major improvements to the Association of Motion Picture reruns, policing of reruns, performances will be demanded in its new TV con- and Television Producers, are outlined in trailers, option stipulations, exclusiv- tract up for negotiation in June. Among by Chester L. Migden, associate na- ity rights, flight insurance, late- payment SAG's proposals, already approved by tional executive secretary of SAG, in conditions, and problems involving its board of directors, are a general the current May -June issue of Screen term contracts, arbitration, two -hour

54 (PROGRAMING) BROADCASTING, May 29, 1967 program standards, voice rates for ani- CBS -TV adds half hour mated TV programs and reuse of re- -corded material. to Saturday cartoons Writing in the same issue of Screen Actor, John L. Dales, national executive secretary of SAG, seems to point a wary The cartoon parade on CBS-TV Sat- finger at CBS. Without specifically men- urday mornings will be extended a half tioning CBS, Mr. Dales writes of the hour next fall, programing to run "danger of ultimate control" in the field through 2 p.m. EDT instead of 1:30 of network production of movies for p.m. as the schedule is now constituted. theatrical exhibition and indicates that The color series schedule effective it's "not too early to express our con- Sept. 9: Captain Kangaroo at 8 -9 a.m. cern -and we will do so." followed by half -hour shows, Franken- The negotiations of a new contract stein Jr. and the Impossibles, The covering the employment of guild Herculoids, Shazzan!, Space Ghost, members in filmed television programs Moby Dick and the Mighty Mightor, are scheduled to begin with the AMPTP the 11:30 a.m.-12:30 p.m. The Super - and the networks about the first week man-Aquaman Hour of Adventure, in June. The old agreement between and half -hours Johnny Quest, The Lone the union and management expires Ranger and The Road Runner. All ex- June 30. cept Kangaroo, Space Ghost, Lone Ranger and Road Runner will be new cartoon series. Current series not being Journalism honors carried forward are half -hour shows, Mighty Mouse, Underdog, Superman, program planned The Beagles and Tom & Jerry. Columbia University's Graduate School of Journalism will institute a new two -year honors program in jour- Daily six -hour stock nalism and public affairs in the fall of 1968, it was announced last week. show planned in Chicago The school now offers a one -year graduate program leading to a master pioneer UHF television sta- of science degree. This course of study Chicago's wcIU -rv, plans to con- will be continued, but superior students, tion, channel 26 schedule some selected young journalists and young vert much of its daytime to daily six -hour run- professionals from related fields, will time next month a be the nation's stock mar- eligible for the two -year program. Some ning account of trading and related experienced newsmen will be admitted kets, commodity Emphasis will to the second year of study they meet financial -business news. if at the New York certain criteria of journal- be placed upon action established the American Ex- ism background. Stock Exchange, change and the Chicago Board of Trade. Edward W. Barrett, dean of the William J. O'Connor, WCIU -TV presi- SUPERFUN is school, said the honors program will be dent, noted the era is coming when "more problem- oriented than event- hundreds of fully everyone will have a portable TV near- comedy oriented" and aims to develop a breed by "and programing of this type will be produced of journalists equipped to cope with as necessary as a wristwatch is now." sketches that will the complexity of modern society in re- make your station porting the vital community, national sound and sell better. and international news. Plans concert specials SUPERFUN is the only Park Productions, formed by Ron radio comedy service Delsener, producer of the Rheingold in the world. "I'LL SEE Central Park music festival concerts in New York, and Bob Bach, Goodson - SUPERFUN may be Todman producer of What's My Line ?, available in your YOU IN series of color TV specials will tape a FOR YOUR of top -name concerts this season. The market. COURT!" initial project is a one -hour special FREE DEMO ALBUM, Some suits are in 'deadly earnest'. Others of highlights from various concerts, to WRITE: are nuisance suits, in hope of a settlement. Why be victimized by either kind? be followed by 10 to 12 half -hour shows Decide on the amount you'll carry for syndication. Last year, the Rhein- yourself. Cover the excess through Em- gold festival comprised 47 concerts ployers Reinsurance Corporation. Then attended by more than 225,000. This you'll know in advance what the maxi - season, 60 concerts are scheduled, in- imum possible loss can be. mna For rates, details without obligation, cluding appearances by Lou Rawls, write or call: Stan Getz, the Byrds, Ferrante and Crossroads of the World Hollywood EMPLOYERS REINSURANCE CORP. Teicher, Ian and Sylvia, the Duke California 90028 Hollywood 6 -6127 21 West 10th, Kansas City, Mo. 64105 Ellington orchestra, and the Butterfield New York. 111 John San Francisco, 220 Montgomery Chicago.175 W. Jackson Atlanta. 34 Peachtree. N. E. Blues band.

BROADCASTING, May 29, 1967 55 RKO offers specials The newly reorganized RKO Pictures Inc. is continuing its activities in the program syndication field with three new one -hour color specials, Art in Peril, Meet Marcel Marceau and Inter- national Aero Classic. Aaron Beckwith, vice president and general manager of the company, reported that the Marceau special has been presented on the CBC and the BBC but is being offered to stations for the first time in the U.S. The art documentary focuses on the search that started at the end of World War II for the thousands of art treasures that were removed in various parts of the world by the Nazis. Mr. Beckwith said that Aero Classic traces the development of air acrobatics. Publisher joins radio for all -media show Radio series sales ... ABC Radio's Special Program Radio affiliates will have another Boston Symphony Concerts (Boston Services Division in cooperation one -minute availability in each Symphony Orchestra): KMFM San An- with Grosset & Dunlap, New York program for local sale. ABC offi- tonio; KDOK Tyler, Tex.; WFLY(FM) publishing firm, will produce Date- cials said the program deal was the Troy, N. Y. line: Entertainment, a five -minute, first in which a major commercial five- day -a -week program on motion publisher has underwritten a radio The Bud Wilkinson Sports Show pictures, broadcasting, music and program in a promotional effort tied (VIP Enterprises): WLOL -PM Minne- books. to book sales. apolis; WBNL Booneville, Ind.; KBOL The program will be underwritten Above, from left to right, program Boulder, Colo.; KWPR Claremore and by Grosset & Dunlap, which will host Paul Greif; Nils A. Shapiro, ad- KVLH Pauls Valley, both Oklahoma; get a 30- second spot announcement vertising director for Grosset & WBAP Fort Worth; KXYZ Houston; KHOz in the show on behalf of a local Dunlap, and Robert R. Pauley, ABC Harrison and KADL Pine Bluff, both Ar- G&D bookseller in each market Radio president, discuss plans for kansas; WRLB Long Beach, N. J.; WMMB where the program is aired. ABC the new show. Melbourne, Fla.; wTYM East Long- meadow, Mass., and Koxo Warrens- burg, Miss.

FANFARE BPA, TVB plan second eral station presentation, specific ac- fions on an eight-page ballot. Only counts presentation, specific program three candidates received the necessary sales -presentation awards presentation and best use of air time to two -thirds vote. sell television. The first prize in each Two winners -"A Christmas Mem- category will be a Steuben glass cornu- ory," ABC Stage '67, written by Tru- The Broadcasters Promotion Associ- man Capote and starring Geraldine ation, York, copia. New will hold its second Page, and Hal Holbrook's performance annual sales presentation awards com- For entry blanks contact: TVB, One in Mark Twain Tonight! were petition, in joint Rockefeller Plaza, New York 10020, or (CBS)- each accorded votes. The third, sponsorship with BPA, 1812 Hempstead Road, Lancaster, 12 Mark Twain Tonight! as a program, the Television Bu- Pa. 17601. 11 ballots. reau of Advertis- received Overall, one or more votes were cast ing. Critics Consensus finds for 168 nominees; 62 received only one Norman E. vote each, 46 nominees received (Pete) Cash, pres- no votes at all. ident of TVB, little to praise in TV and George Rod- man, president of With the plethora of Emmy awards Lasker awards announced BPA, announced due to be heaped upon aspiring nomi- that "providing nees next Sunday (June 4), the Critics ABC -TV and wxYz -Tv Detroit, an advertisers a n d Consensus last Wednesday (May 24) ABC -owned TV station, were among agencies the information they need to jumped the honors gun with its own five winners of the 18th annual Albert know in their evaluation of television" modest selections for "exceptional con- Lasker Medical Journalism Awards pre- is in itself an important form of com- tributions to television." sented last week during a luncheon in munication. The competition asks the The 15 geographically distributed New York. telecaster to present his station or his newspaper and wire service critics, who The network was honored for a doc- group's value, "as a station, for a par- formed the consensus to counteract the umentary program, The Long Child- ticular client, for a specific program." proliferation of meaningless awards, hood of Timmy, which recounted how Awards will be presented for gen- chose from among 214 separate cita- a family handled a mental retardation

56 BROADCASTING, May 29, 1987 problem. Wxvz -TV received its award in UA -TV's Patty Duke "I'll Tell the for Red Measles Sunday, a program World" Contest. Miss Klein and other that spotlighted a mass inoculation winners were given awards for having Gilmore car in '500' drive in the Detroit area. Each winner, told what they would like people in for- including three in the printed media, eign countries to know about their home A 255 cubic -inch rear -engine was given $2,500 and an engraved cita- towns and the U.S.A. Developed as a Ford V8 carrying 70 gallons of tion. promotion for the syndication release alcohol fuel will be the chief ad- of The Patty Duke Show, the The Lasker print winners were Barba- contest, vertising vehicle for Gilmore aside from public service, was ra Yuncker, New York Post; Lawrence success- Broadcasting Corp. tomorrow ful in boosting adjacent time Lessing, Fortune, and Albert Rosenfeld, the slot (May 30). Life. audience. The Duke audience itself has Nurturing a penchant for rac- increased by eight percentage points in ing cars, Jim Gilmore, owner of Drumbeats the past six months; up seven Nielsen the corporation, has entered the ... rating points. Gilmore Broadcasting Special in Safety Council honors WCAU -TV Dream hour a WQAM this year's Indianapolis 500. Philadelphia's 25- minute Design for Miami is offering "the hour" that Floridians lost in cele- Thirty- one -year -old Gordon John - Danger program on automobile acci- brating first experience with day- cock of Hastings, Mich., will dents was chosen by the National their light savings time to one of the eligible pilot the car. Safety Council last week as one of listeners who know the variable hourly 14 motion picture winners in safety jackpot. Grand prize alternatives in- films for 1966. Other winners were clude an hour in a $600,000 Lear Jet. non-broadcast groups. Merit awards for he "KOYN Keeps the Economy Mov- TV spots were given to Needham, Har- ARC recognizes JWT J. Walter 'ng" contest was manifested in the many per & Steers and the Advertising Coun- Thompson Co., N. Y. has received a new clients and leads received. on the and special recognition award the cil for "Safety Highway" from 'La Onda Amiga' In apparent accord- to the Texas Farm Bureau and Jamieson American National Red Cross for 10 ance with their alias, WPAB Ponce, Puer- Film "SMV Moving years of outstanding service as the Ad- Co. for -Slow to Rico, "The Friendly Wave," made a the air vertising Council- appointed volunteer Vehicle," a spot sponsored on ad January request to the National Asso- by Southern Farm Bureau Casualty In- agency for ARC. Their 1967 voluntary ciation of Broadcasters for the instru- contribution campaign is expected surance Co., Jackson, Miss. to mental beds of this year's Radio Month elicit $100 million, the largest in peace- jingles. Upon receipt, they engaged Blue Ribbons Blue ribbons were time history. awarded CBS News for two TV spe- four girls, juniors at a city high school, cials, Sixteen in Webster Groves for the Sales trip Ww,7 -TV Detroit took its and, following the original theme as best social documentary and Inside new 20- minute color film sales presen- closely as possible, recorded three Span- Red China for the best news and cur- tation to Chicago and New York agen- ish vocal versions over the beds. The rent events broadcast, in the ninth an- cy audiences a fortnight ago and to jingles, the first the station has attempt- nual American Film Festival held in Los Angeles and San Francisco last ed to produce in Spanish, are currently New York. The festival, under the week. Presentation emphasizes wwa -Tv's being given heavy airing. auspices of the Educational Film Li- heavy local live color programing in Shoplifting In cooperation with South brary Association, presents the ribbon nonnetwork periods. Bingo -type game Florida officials and department stores, awards to the highest ranking films after each showing drives home key the wr,BW -Tv news and special events (16mm, 8mm and 35mm filmstrips) sales points for wwa -Tv and color TV department filmed a 30- minute, color released in 1966. No other TV films portables are given as prizes. documentary on juvenile female shop- were reported among the awards. KOYN contest KOYN Billings, Mont. lifting. The program outlined the grow- Mean screen WSBK-TV Boston (ch. offered a 10% refund to the first area ing danger of shoplifters, half of whom 38) found itself facing a proverbial buyer of the day to have his sales clerk are juveniles, who cost department problem of the young UHF's: gaining call the station and report the sale. By stores two to three billion dollars each recognition for a new UHF in the net- limiting the total price to $100, KOYN year. The American National Bank and work- affiliated VHF-dominated market. accrued but a $300, five -week audience Trust Company of Fort Lauderdale They resorted to having their station bill. According to station manager Wil- sponsored the documentary in prime reps pack "38's" when making the rounds liam J. Drilling, the primary benefit of time, May 18. of the local agencies and advertisers. Using television itself to sell television, the Marvin and Leonard Advertising Company of Boston introduced pocket - sized, transistor sets sporting 3 -inch screens with an entire program for and about WSBK -TV aimed at building recog- R. C. CRISLER & CO., INC. nition with prospective sponsors. BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES Telling its story WvoN Chicago has LICENSED SECURITIES DEALERS FINANCING started a three -month campaign using UNDERWRITING - full page four -color ads in local newspapers to promote its impact in area CINCINNATI - and especially its involvement in affairs Richard C. Crisler, Paul E. Wagner, Alex Howard 51h /3rd Bank Building, phone (513) 381 -7775 of Negro community. WYON sponsors clubs for mothers, teen -agers and chil- TUCSON - dren as well as a basketball clinic. Edwin G. Richter, Jr., 515 Arizona Land Tills Building, phone (602) 622 )336 'Tell' and tour Marilyn Klein of Mar Visto, Calif., recently "told" her way into a tour of the world with her entry

BROADCASTING, May 29, 1967 57 EQUIPMENT & ENGINEERING

the one hand New York stations were Congressmen up in the air censured for not fighting the project with more vigor, but on the other hand, some of the congressmen present They're upset over reports that trade center building praised the stations for taking what steps they could to analyze and pre- will cause TV interference for New York viewers pare for the situation. But Representa- tive Kupferman said that as a business- The Port of New York Authority would amount to a considerable penalty man, he would have waited to see the said late Thursday (May 25) that there that the Port Authority would inflict on building before agreeing to move trans- had been "highly exaggerated reports" the metropolitan area by its activities. mitters to it. He said he wanted to see about the degree, extent and duration Congressman Scheuer noted that at what was behind agreements made by of TV interference apt to occur during the very least, residents would be faced broadcasters with the Port Authority. the construction of the projected World with the expense of realigning antennas Meetings Congressman Scheuer said Trade Center in Manhattan. after the twin towers had been built he would be active in New York this And earlier that day in Washington a and the area's TV transmitters had week on the matter, meeting with com- number of New York area congress- been moved to them from their present munity and civic leaders. In addition, men, alerted to the possibility of an location atop the Empire State Build- he said a meeting has been set for Fri- outraged constituency deprived of tele- ing. Chairman Hyde's letter had said day, (June 2) with representatives of vision, announced that they had urged that after such steps had been taken, New York's television stations. He also the FCC to hold a hearing in New York reception would on the average be plans to testify this week before the "as soon as possible" on the matter. slightly better than at present. New York board of estimate, which The Port Authority statement was Representative Scheuer appeared at has the power to block the start of con- issued to allay "understandable con- the news conference with Representa- struction of the towers by refusing to cern" that it said these reports had tive Ottinger and three other congress- allow a street to be closed. created among congressmen and "people men: Jonathan B. Bingham (D -N. Y.), Other congressmen signing the letter of the port district." Theodore R. Kupferman (R -N. Y.) urging a hearing by the FCC were: Congressional concern took the form and William F. Ryan (D -N. Y.). At Joseph A Addabbo (D -N. Y.); Frank of a letter signed by a bipartisan group one point, Representative Bingham J. Brasco (D -N. Y.); Hugh L. Carey of 24 representatives from New York, charged the Port Authority with op- (D -N. Y.); James J. Delaney (D -N. Y.); New Jersey and Connecticut districts erating "without regard to the public John G. Dow (D -N. Y.); Leonard that are expected to be affected by con- interest." He said he thought they Farbstein (D -N. Y.); Paul A. Fino (R- struction of the trade center. The con- should be worried about the possibility N. Y.); Jacob H. Gilbert (D -N. Y.); gressmen said their interest was trig- of "millions of lawsuits" from people Seymour Halpern (R -N. Y.); Henry gered by a letter sent to them by FCC deprived from the fruits of their in- Helstoski (D -N. L); Donald J. Irwin Chairman Rosel H. Hyde. vestment in television sets. (D- Conn.) ; Edna F. Kelly (D -N. Y.) ; Warning Chairman Hyde's letter "The Port of New York Authority Thomas J. Meskill (R-Conn.); Abra- warned the congressmen that signals has a lot of money," Representative ham J. Mutter (D- N.Y.); John M. reflected from the walls of the proposed Bingham continued. "Perhaps they Murphy (D -N. Y.), a member of the World Trade Center would spread should pay for a community antenna House Commerce Committee; Ogden northward in an arc producing degrees system. It seems to me it would be their R. Reid (R -N. Y.); Benjamin S. Rosen- of interference ranging in severity from simple obligation." thal (D -N. Y.); Herbert Tenzer (D- significant to "totally destructive." Some Broadcasters came in for some criti- N. Y.), and Lester L. Wolff (D -N. Y.). 6 million households are predicted to cism and defense at the conference. On The Port Authority said TV recep- be seriously affected, the congressmen tion in the nearby regions would be noted. "permanently improved" once TV The congressmen want the commis- transmitters are installed atop the trade sion to explore "every feasible solu- GE, German firm agree center. The agency said "the interest tion" to the television- interference prob- of the viewing public, therefore, would lem posed by construction of twin 110 - be best served by General rapid completion of story towers. The representatives also Electric Co. has an- the north tower... ' nounced that it has entered hope that an FCC hearing would serve into Earlier this month the authority and a license agreement with to focus public attention on the issue. Fernseh the TV Broadcasters GmbH, Germany under All Industry Com- One of the congressmen, Richard which mittee said TV interference during con- Fernseh will manufacturer - L. Ottinger (D -N. Y.), a member of color struction of the trade TV camera systems center would be the Communications Subcommittee of using the minimized by completing work basic design of camera head in the House Commerce Committee, said of stages. That statement was issued after the GE PE -250. The PE -250 is he has been promised by Subcommit- announcement of an agreement in a live, color camera using four prin- tee Chairman Torbert H. Macdonald ciple to move nine TV- station trans- Plumbicon tubes, introduced in (D-Mass.) that if the FCC does not mitting sites from the 102 -story 1966. GE said the Empire hold a hearing as requested, the sub- Fernseh color State building to the camera will use proposed 110 -story committee will, so "either way, there camera heads trade center supplied by by 1971 (BROADCASTING, will be a hearing." GE. They will be May 22). modified to European standards Costly Answer Before the start of Otis S. Freeman, president in Darmstadt, Germany. Fernseh of the a news conference Thursday, Repre- TV committee, said Thursday his com- sentative James H. Scheuer (D-N. Y.) is a major European manufacturer of broadcast mittee would make data, including en- said that the answer would probably studio equip- gineering findings ment sold in TV on the proposed re- be cable TV, but noted that $5 to $6 a markets in location, available Europe, Asia and Africa. to congressmen in- month for cable service multiplied times terested in the subject. five million or six million households Mr. Freeman reiterated the TV com-

58 BROADCASTING, May 29, 1967 mittee's stand, based on engineering FM channels demand studies, "that once the towers are built Progress to fell fir tower the only practical solution to the inter- tightens FCC policy ference is relocation to the towers, which will then the Tornadoes, blizzards and other be best site." He The FCC, faced with an increasing also the reason destructive forays of old -man said only for the broad- number of requests for changes in the casters' move was to provide the public weather have of late been graying the hair of station chief engineers. FM table of assignments, has moved with "optimum television reception." to But at wHLB Virginia, Minn., the tighten procedures governing such Another View A private group of requests. some 90 realtors and in engineer throws a worried glance builders New The commission issued a policy state- York have organized as a "Committee up at his tower only when he hears termites chomping away. ment declaring that future changes in for a Reasonable World Trade Center" the will made That's the way it's been since table only be consistent in opposition to the project, which fea- with a convincing showing that the 1936 when the station erected its tures construction of two 1,350-foot- proposal will result "in fair and equi- present 165 -foot wooden guyed high towers. Lawrence Wein, who heads table distribution available tower. Now the station plans to re- of facilities." the syndicate in control of the Empire The aim of the policy is to preserve State Building, is chief spokesman of the basic integrity of the FM assignment the group. plan, based on the commission's view of This committee had commissioned nationwide needs, as against requests an engineering study by Kear & Ken- to meet private needs. Washington nedy, a engineering firm. The commission said the showing of Some of the findings were reported last those seeking changes should include an month when operators of the Empire outline of areas which might be barred State filed a suit against the Port Au- from use of the channel proposed and thority, charging a take -over of its the six pertinent adjacent channels. broadcaster tenants (BROADCASTING, Such showings would not be required, April 24). however, in connection with requests Last week the committee released a for a first assignment in small commun- series of letters Frank G. Kear sent ities not located near large population to the committee dealing with reloca- centers. tion of the TV transmitters. (The com- The commission said a convincing mittee promised a full report of the showing of need for requested assign- Kear & Kennedy study this week.) ment should also be included, "especial- The letters indicate, in Mr. Kear's ly in communities of under 10,000 pop- words, that if the transmitters are ulation where a request for a second moved "the net effect would be to assignment is made, and for additional measurably reduce the energy avail- f1 assignments in larger markets." able to provide [TV] service to the The commission policy also covers re- Bronx, Harlem, Westchester county, quests for wide- coverage class B or etc. This reduction in energy would be -.-_ class C channels in places where class evidenced by a corresponding reduction ,.-,r1... .4 v ì+= A is or could be assigned. If a request in the quality of the picture, and in r is based on need for a large facility to the WHLB's tower since 1936 many cases presence of 'snow'." serve a "white" or "gray" area, the corn - In another letter, Mr. Kear noted mission said, it should include a showing place the structure, built out of that "a change in location, even a slight as to the extent of the underserved area. change of one antenna, will not only 4,000 board feet of 3 -by -6 and change the path between the transmit- 3 -by -8 Douglas fir. ting antenna and the receiving antenna Dennis A. Anderson, wHLB a slight amount, but will also change program director, quotes George the path of any reflected signal which Bartlett, National Association of Combined vote keeps may be present." Broadcasters vice president, as at- The move to the trade center, he testing to the wooden tower's L.A. local in NABET said, will establish an entirely new and rarity in saying he [Mr. Bartlett] the last tower foreign path problem. Areas which for- feels "this could be The rebellious Los Angeles local of of its kind." merly received near ghost-free signals in this height range the National Association of Broadcast will find reception suddenly riddled Employes and Technicians has agreed to with ghosts," while other areas may go along with a cumulative vote -that find reception improved. television. This reported electronic included a dissident local in New York breakthrough supposedly makes possible -rejecting a shift to rival unions. Los high -quality color film transfers from Angeles members decided to remain Acme claims to process color video tape. Fast processing is a with NABET after first voting against feature of the process, with delivery such a proposal earlier in the month color video tape to film guaranteed in 48 hours. (BROADCASTING, May 22). The New Known as Acme -Chroma Color Film York and Los Angeles locals, in Acme Film and Videotape Labora- Transfers, the process has been tested disagreement with their international tories Inc., Hollywood, which claims to by stations, networks, agencies and pro- organization over network policies, had be the nation's largest independent spe- ducers during the last four years. In voted on whether to stay or not to stay cialist in the transfer of video tape to fundamental terms it's described as a with NABET through a mail referen- 16mm film, says that after four years process "in which the three color ele- dum. The New York vote was for a of research and experimentation and at ments are electronically synergized." settlement, while Los Angeles voted to a cost of $250,000, it has come up with Acme Film and Videotape Labora- revolt. The combined vote, however, a new process of importance to color tories is a subsidiary of Filmways Inc. favored peace.

BROADCASTING, May 29, 1967 59 WRIZ leases seven acres out in the ocean

Reporting to work is an easy task catwalks. encountered during the six months of for engineers at wRlz Coral Gables, The site uses a transistorized 10- construction. Besides the pulling to- Fla. While Miami commuters strug- kw Gates unit said to be the gether of the structure from several gle through downtown traffic, the first of its kind in operation in the work barges, monitor references engineers speed off in motorboats U.S. plus a 1 -kw backup unit. were difficult to pinpoint until sta- to the station's transmitter site. Both sets are fed fresh air from a tion engineers used a device called Situated six -and -a -half miles off specially- screened five-ton air condi- a geodimeter. The geodimeter emitted the Miami shoreline between Bis- tioning unit which filters salt from light beams that were reflected from cayne Bay and the Atlantic Ocean, the sea air. The transmitters are a mirror target at the center of ra- wxrz's transmitter rises 162 feet powered alternately by two 60 -kw diation of the transmitter towers and above more than seven acres of diesel generators built on a separate indicated distances accurately to a water leased from the state. The self - platform to prevent vibrations from quarter of an inch per mile. contained facility includes two sepa- affecting the equipment. Grounding Though studio location is in down- rate buildings for equipment and of the entire facility is provided by town Miami, microwave relay pro- employe housing and four transmit- 22 miles of copper wire strung five vides the connection with the trans- ter towers, which rest on concrete feet above water. mitter site. Few AM's presently use pilings and are interconnected by Unusual engineering problems were the microwave system.

Technical topics ... conversion consists of changing the tery- operated hand- control and speed motor, drive system components and variation. Complete outfit sells for $425. shutter. Convertor AVT Engineering Special- ties, Seattle, announces a new service, Zoomies Zolomatics Corp., Holly- Vikoa Viking Industries Inc., Hobo- converting any standard 500 series Bell wood, has developed a motorized zoom ken, N. J., manufacturer of electronic and Howell 16mm film projector so it control for the Angenieux 12 to 240 equipment and cable, has changed its can be used in a television system. The min zoom lens. Features include bat- name to Vikoa Inc.

FATES & FORTUNES BROADCAST ADVERTISING Niles Communications Centers Inc., offices in New York and Chicago, Chicago. named PR director of Al Paul Lefton Sidney B. McAllister, senior VP and Co., New York. He will supervise PR director of marketing for The W. A. Sohl, studio manager for services services in New York, Philadelphia and Fletcher Richards York, EUE /Screen Gems, New York, named Co., New Los Angeles. named executive VP. Lawrence M. VP and studio manager. Jack Martin, Colen, associate media director of Midwest sales representative of EUE/ Michael Karlan, account supervisor Fletcher Richards, New York, elected Screen Gems, Chicago, named VP, for Recht & Co., Beverly Hills, Calif., VP. Midwest sales. appointed marketing director. Paul Girard, writer John Kishler, with Young & Rubi- Leslie D. Farnath, and consultant, named cam, New York, joins Motivation Dy- VP of N. W. Ayer & VP in charge of radio namics Inc., Yorktown Heights, N. Y., Son, Philadelphia, and television for as partner. .lamed to newly cre- Rogers & Smith Ad- ated position of co- vertising, Dallas. Andrew W. Ockershausen, general ordinator of media manager of WMAL Washington, elected computer services. Charles M. Thomas, president of Advertising Club of Metro- director of sales and politan Washington. Elected to three - Bill Jong, senior art advertising for Grey- Mr. Girard year terms as directors: Charles War- Mr. Famath director for D'Arcy hound Corp., Chicago, ner, WTOP Washington, and Thomas Advertising, Los An- elected to newly created position of Maney, wrTG(TV) Washington. geles, appointed senior art director for VP for advertising. Hixson & Jorgensen, Los Angeles. Gilbert R. Lindberg, research account Henry C. Jack A. Winkelseth, Kennedy and Donald G. executive, Cunningham & Walsh, New media super- Campbell, account executives with York, joins C &W's San Francisco office visor at Daniel & Charles, New York, Lennen & Newell, New York, named as research director. Maxine Marx, appointed associate media director. VP's. casting director with Norman, Craig William G. Mulvey named to new Edwin H. Holzer, account super- & Kummel, New York, joins C &W, that post of assistant general sales manager visor, Richard R. Kiernan and Sandy city, as casting director. for Triangle Stations, Philadelphia. Wilson, creative Peter H. Engel replaces Mr. Mulvey supervisors, with Grey Donald E. Lynch, senior account Advertising, as West Coast New York, elected VP's. executive and assistant to president of director of Triangle Program Sales, Los Angeles. Steve Tart, VP, Tatham -Laird &Kud- Jones, Brakeley & Rockwell, New York, ner Inc., New York, named director of appointed director of public relations Luis Estrada, sales manager for KIPN marketing and research. for Chirurg & Cairns, that city. Phoenix, named sales manager for KPAZ -TV, that city. Thomas A. Casey, VP for Campbell- Philip Miele, formerly PR director Mithun, Minneapolis, named VP, mar- of Ametek Inc., New York, and presi- Jack R. Kimmelman, account execu- keting and merchandising, for Fred A. dent of Miele, Stone Inc., PR firm with tive of WDCA -TV Washington, named

60 BROADCASTING, May 29, 1967 sales manager of WMET -TV Baltimore. and Gordon (Pat) Patrizio, products advertising manager for Swanson divi- Sherwood O. Heath, sales supervisor Mitchell to U. of Denver sion of Campbell Soup Co., Camden, for WNEW -TV New York, named na- Maurice B. Mitchell, former N. J., join Weightman Inc., Philadel- tional sales manager. Gerard N. Mol - broadcaster and now president of as executives. June fese, sales account executive with phia, account Coles, Encyclopaedia Britannica Inc., copy department, N. W. Ayer & Son, 1VNEW -TV, becomes sales supervisor. Chicago, will be- Philadelphia, joins Weightman, that Lawrence K. Maloney, sales develop- come chancellor city, as copy supervisor. ment coordinator for WNEW -TV, ap- of University of pointed sales account executive. Denver next Ken Pletz, account executive at WKBD -TV Detroit, joins WDCA -TV Wash- Duffy Blabon, general September. Mr. manager of ington, as account executive. KBLA Burbank, Calif., named national Mitchell, one- sales manager for KGn. San Fernando, time manager of Mark S. Oken, manager of network Calif. wTOP Washing- facilities at Foote, Cone & Belding, ton, was first Chicago, rejoins Needham, Harper & Ernest R. Latessa, manager of sales head of National Steers there as media supervisor. WJAR Providence, local Mr. Mitchell R. I., named Association of sales manager of WJAR -TV. Dennis Beauchamp, with WBAY -TV Broadcasters' Broadcast Advertis- Green Bay, Wis., appointed account James J. Brennan, manager of Chi- ing Bureau, which later became executive. cago office of Marplan, research affiliate independent Radio Advertising of Communications Affiliates Inc., ap- Bureau. He left BAB to become Harvey Schulman, with WNBC New pointed manager of Los Angeles office. VP of Muzak Corp. In June 1953 York, joins sales staff of weir there as he was named president of En- account executive. Richard Yoder, with Detroit TV sales cyclopaedia Britannica Films and Michael D. Rosenthal, commercial staff of Edward Petry & Co., appointed in 1962 became president of producer, Ogilvy & Mather, New York, TV sales manager, Bruce C. replacing parent company. joins Panel Films, same city, test com- Mayer. Michael J. Corken, account ex- mercial production company, as exec- ecutive at ABC Spot Sales, New York, utive producer. appointed TV sales manager of Petry's count executive, NBC Radio Spot Sales San Francisco office. James S. Morgan, same city. Hal Bernard, former principal with .account Domino Films, New York, joins Focus executive at WWJ -TV Detroit, Robert L. Bryan, VP, Med -Mark Presentations, that city, film production joins TV sales staff of Petry, that city. Research Inc., New York, joins wrix- company, as supervising editor in (Tv), that city, as account executive. John H. Lockhart Jr., product man- charge of editing department. ager for consumer products division of Calgon Corp., Pittsburgh, appointed ad- Edwin Gilbert, copy director for Cox vertising and sales promotion manager & Tanz, Philadelphia, joins Firestone for that division. & Associates Inc., that city, as copy writer. Donald H. Haugh, car distribution manager at Cincinnati for American Clarke S. Davis, formerly with WBOs- Motors Corp., appointed assistant auto- AM -PM Brookline, Mass., WPLM -AM- motive advertising manager for Ameri- FM Plymouth, Mass., and WHIM and WEAN, both Providence, R. L, joins can Motors, Detroit. Mr. Mehlman Mr. Reichel WCAS Cambridge, Mass., as sales rep- Grant Keefer, president of his own Sidney A. Mehlman and Walter E. resentative. Hills, Calif., agency, joins Reichel, associate media directors at Beverly Thomas R. Miles, assistant produc- as Benton & Bowles, Hixson & Jorgensen, Los Angeles, New York, elected tion manager of Robert A. Becker Inc., account executive for various depart- VP's. New York, appointed administrator, ad- of Richfield Co., among ments Atlantic Bill Worster, media director for Mar - vertising and promotion for wic -Tv other assignments. steller Inc., Los Angeles, joins KLAC Washington. there as executive. Howell L. Davis, sales staff, WSPD-TV account Robert W. Sarra of Doyle Dane Bern- Toledo, Ohio, joins Blair Television in Paul Bannister, with Australian bach, New York, joins Capital Cities Detroit as account executive. National Travel Association, New York, Broadcasting Corp. there as research Polly Langbort and William Liptack, with Young & Rubicam, New York, named media group supervisors. Ann McCarthy, with Metro TV Sales, than a decade o/' Con3tructive 'Chicago, appointed account executive. Martin Jelsema, account executive ¡ervice to 1roar[caster3 ante/ the l.roac/casling JEncluilry at Marsteller Inc., New York, joins J. M. Mathes Inc., that city, as account executive. HOWARD E. STARK Pat McDowd, account executive with KGBS Los Angeles, joins Blair Radio, San Francisco, as account executive. Ruth Zipkin, research analyst for CBS, Brokers -Con sultant, New York, joins Blair Radio, that city, as research assistant. Robert McArthur, sales representative, 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Branham Co., Chicago, appointed ac- 61 BROADCASTING, May 29, 1967 analyst and assistant to research direc- for Music Makers Inc., New York, . tor. names music production firm for radio -TV FCBA Fisher will as Rodney Robb, with WKDN Camden, commercials. He work genera, N. J., appointed account executive for Ben C. Fisher, a partner with executive in company's expansion in en- WRCP -AM -FM Philadelphia. the Washington law firm of Fisher, tertainment and broadcast fields. Wayland, Duvall & Southmayd, Pic- Jerry Webb, news director of KLEO Paul Shively, with Pantomime has been nominated to be presi- Wichita, Kan., appointed account ex- tures Inc., Hollywood, elected VP. dent of the Federal Communica- Arlen Sanders, with wwvA Wheeling,. ecutive. tions Bar Association for the Joe Germann, Fred Racine and Carl W. Va., joins KIEV Glendale, Calif., as 1967 -68 year. Mr. Fisher, the program director. Janke Jr. join sales staff of WPBC -AM- present 1st VP of the organiza- FM Richfield, Minn. tion, would succeed Arthur H. Steve Hollis, programing department, Edward M. Shea, with WON -TV Chi- Schroeder, the current FCBA WJRZ Hackensack, N. J., named pro- cago, appointed to sales staff of Storer president. Others nominated: gram director and Lee Arnold, named'. Television Sales, that city. Warren E. Baker, 1st VP; Robert music director. L. Heald, Herbert J. Herman Pease, formerly with Metro- 2nd VP; Fred R. Sanders, with WAZE Clear- media Inc., Buffalo, N. Y., and waoc- Forrest, secretary; Michael H. water, Fla., appointed program director. Bader, assistant secretary; How- TV Rochester, N. Y., joins sales staff Bonnie McNabb, assistant to station. ard of WGR -TV Buffalo. Anderson, treasurer. For manager of WJBR(FM) Wilmington,. delegate to the American Bar As- William H. Aaron, with NBC Radio Del., named program director of WRlo sociation, J. Roger Wollenberg; (FM) Cape May, N. J. Spot Sales, Chicago, joins sales staff for executive committee, Thomas Dayton, of Katz Radio there. H. Wall and Harry J. Ockershau- Tom Campbell, with WONE Gary E. Hill, previously with Grant sen. Heading the nominating com- Ohio, appointed music director. Webb & Co. and KCBS, both San Fran- mittee was Donald C. Beelar. Dick Kernen, traffic director of wxvz cisco, joins sales staff of Robert E. Detroit, appointed assistant director of Eastman & Co., Los Angeles. operations. Jim Neil succeeds Mr. that city. John N. Catlett, assistant director of Kernen. Perry Krauss, with wCAR De- promotion and publicity for KGW -AM- Richard L. Biais, Paper City TV troit, joins WXYZ there as producer. Tv Portland, Ore., appointed to sales Cable Corp., Berlin, N. H., elected Bob Shelley, with wMRB Greenville, staff of Kow. president of New England CATV Asso- S. C., joins Poole Productions, that ciation. Other officers elected: Edward city, as general sales manager. MEDIA Robinson, Youngs Community TV Al Blanco, in production services for Raymond T. O'Con- Vt., VP, and Barry Corp., Springfield, DeLuxe Laboratories Inc., West Coast nell, contact repre- D. Stigers, Pittsfield -Dalton TV Cable, division, named customer services man- sentative for TV sta- Pittsfield, Mass., secretary- treasurer. ager. Ray Gaul, assistant plant man- tions in NBC's station Dino lanni, general relations department ager, appointed plant superintendent, manager of WHK Bill Medlin, production since 1951, named di- Hollywood. Cleveland, named sta- manager of Allied Laboratories, De- rector, station relation manager of WJAS- tions, for troit, joins DeLuxe's production staff NBC, New AM-FM Pittsburgh. York. on West Coast. Mr. O'Connell Clair Tettemer, Howard S. Shepard, Michael O. Presbrey, account execu- administrator of re- tive, sports program sales, NBC, New general manager of noncommercial search for NBC Radio, York, appointed manager, sports pro- KFME(TV) Fargo, N. D., resigns to New York, named di- Mr. lanni gram sales, NBC -TV. become head of department of commu- rector of research for nications at Illinois University Shamus Culhane, with Paramount Northern Golden West Broadcasters, Los Angeles. in DeKalb, Ill. Carleton Brookins, pro- Pictures Corp., New York, joins, gram director of KFME, succeeds Dr. The Rev. Donald F. X. Connolly, Krantz Films Inc., that city, as execu- Tettemer effective Aug. 1. associate director, radio -TV office of tive producer. Diocese of Miami, named coordinator Dave Williams, general manager, Terry Colasacco, production man- of National Catholic Office for Radio KWIP Merced, Calif., appointed gen- ager at Animatic Productions Ltd., and Television, New York. He succeeds New York, joins Filmex Inc., that city, eral manager, KDON Salinas, Calif. Shannon, Monsignor William J. re- as film producer. Ron Kempff, general called to duties at cathedral in Syra- manager of wcoo cuse, N. Y. Thomas L. Brown, with WMBD Pe- oria, Ill., joins KDKA Pittsburgh, as. Greensboro, N. C., ap- Mary Warren, assistant director of pointed producer- director. manager of syndicated Melody Ranch TV series, WUBE Cincinnati. appointed director of operations and Edward Shellhorn Jr., producer -di- Charles T. Lynch, traffic for KTLA(TV) Los Angeles. rector at WDCA -TV Washington, named: program director of production supervisor. WKZO -AM -TV Kalama- PROGRAMING Daniel A. Boniarski, film editor of zoo, Mich., resigns to Mr. Kempff Charles Mountain, announcer, elect- WBAL -TV Baltimore, joins WMET -TV join faculty of South- ed president of New York chapter, there as program coordinator. ern Illinois University as assistant pro- National Academy of Television Arts Everett Mitchell, farm broadcaster fessor of broadcastirg and manager of and Sciences. Ted Bergmann, Ted Bates and radio personality for 44 years and Evelyn F. Burkey, noncommercial wsnl(FM) Carbondale, & Co., and Writers farm director of WMAQ -AM -TV Chicago, Ill. Guild of America (East), elected 1st for good part of time, retires June 16. Tom Nichols, general manager of and 2d VP's, respectively. He began in radio as vocalist in 1923 KZNG Hot Springs, Ark., resigns to Larry Levinson, in charge of liaison and became announcer three years become assistant manager of xxow, between sales and production. named VP later. In 1930 he started as M.C. of

62 (FATES & FORTUNES) BROADCASTING, May 29, 1967 NBC's NaIlona! Farm and Home Hour. George Weeks appointed foreign edi- semiconductor operations department of He began local shows on WMAQ in 1952. tor in Washington bureau of UPI, suc- RCA, appointed manager of newly es- Michael Blankfort elected president ceeding Carroll Kenworthy, who retires tablished RCA solid -state operations of Writers Guild of America, West for after 37 years as UPI reporter and department. Dr. Donahue will have re- two -year term. He succeeds Christo- executive. Vergil Kret of UPI, Tokyo, sponsibility for design, development pher Knopf, who did not seek re- transfers to Saigon to replace Thomas and manufacture of solid -state devices election. Richard Murphy elected VP Cheatham, injured May 17 near Con produced by RCA electronic compo- and Fay Kanin, secretary- treasurer. Joel Thien (BROADCASTING, May 22). John nents and devices, Harrison, N. J. Kane elected VP of TV -radio branch, G. Warner appointed Atlanta bureau William E. Stacy, with Oliver Crawford elected secretarv- manager for UPI, succeeding Anthony manager of electronics treasurer. E. Heffernan, who becomes UPI state division of R. M. Hal- news manager for Virginia. Mr. Heffer- Paul EelIs lam Co., Thompson - of Iowa joins WSM -AM -TV nan succeeds Charles N. Flinner, who Nashville, as director of sports. ville, Conn., appointed transfers to Washington foreign desk general manager of Bob McHenry, director of publicity effective June 15. Gray Research & De- and promotion for State of Florida, Don Dahl, business news editor and velopment Co., East joins Disney marketing division of Walt associate sports director of WCCO -TV Hartford, Conn. Productions, Burbank, Calif. resigns Mr. Stacy Minneapolis -St. Paul, to join Norman E. Hall, investment firm of Paine, Webber, NEWS studio supervisor for KERO -TV Bakers- Jackson & Curtis, Minneapolis. field, Calif., named engineering man- John Chancellor, Gary E. Park, newsman for KCRA -TV ager, succeeding Ward Bledsoe, who of director Voice of Sacramento, Calif., joins KTVU(TV) San resigned to assume ownership of Muzak America, Washington, Francisco -Oakland, as reporter. franchise in Kern county, Calif. named national affairs correspondent for David J. McClure, with WFRV -TV Allan T. Wang appointed controller NBC News, that city Green Bay, Wis., appointed reporter - of entertainment products division of (CLOSED CIRCUIT, photographer for wtsN -Tv Milwaukee. Sylvania Electric Products Inc., Batavia, N. Y., succeeding J. Lee Lockard, who May 1). James Harry, with WMAY Springfield, becomes manager of procurement and Ill., joins news staff of WBBM Chicago. Mr. Chancellor Bill Scott, director materials for that division. of public affairs, John Cody, with City News Bureau, Straus Broadcasting Group, named VP Chicago, also joins WBBM. Paul H. Lee, consulting radio engineer of Kensington, Md., recalled to for public affairs with responsibilities Ronald Gold appointed to news staff active duty as captain in Navy. As- including planning and on -air delivery of Metromedia's me Philadelphia, re- of editorial campaigns for WMCA New placing Bob Moore, who moves to York and Straus group activities. Washington bureau of Metromedia. Peter O'Laughlin, with AP bureau Virgil R. Huseman appointed farm 195 in Manila, appointed correspondent for reporter for winW- AM -FM -TV Topeka, new first -run, J. AP in Bangkok, Thailand. Mervyn Kan. half -hours in Pereira named AP correspondent in color Singapore. FANFARE Roger Carter, promotion director of David Callahan, senior VP for Gay- WIOD Miami, named news director. nor & Ducas Inc., Los Angeles, opens Dick Levofsky, formerly of woes David Callahan & Associates as PR Miami; WBAZ Kingston, N. Y., and subsidiary of Holzer/Taylor/ McTighe/ news director for Armed Forces Radio Dawson Advertising, Los Angeles. & Television Service in Italy, named Heather Woodard, director of infor- news director of WEOK Poughkeepsie, N. Y. mational service for noncommercial WTHS -TV Miami, appointed promotion Hal McWilliams, news director for and continuity director for WINZ, that KFRE-TV Fresno, Calif., named assist- city. ant news director for K000- AM -FM -TV Cohn, with WFIL Philadel- I San Diego. Norman phia, named publicity director. - Al Charles, WAYB Waynesboro, oper- elected president of Virginia AP Broad- Marni McCormack, traffic and ations KTLA(TV) casters department staffer for dAlier' Association. Los Angeles, named director of on -air Barry R. Nemcoff, press attache, U. S. promotion. Embassy, Tokyo, named editorial di- A. J. (Gus) Buttacavoli, with KNBC- rector, WCAU -TV Philadelphia. ('rv) Los Angeles, named on -air promotion specialist. CAMBRIDGE SCHOOL RADIO AND TELEVISION BROADCASTING EQUIPMENT & ENGINEERING Learn by doing. Two Year Work -Study Programs In Radio and Television Broadcasting and Man- Paul B. Garver, general manager. agement. Communications. Liberal Arts. Profes- RCA parts and accessories, named VP All Canada sional training on School Station WCSB awl RADIO AND TELEVISION LIMITED WCRB -TV. Activities. Placement. Dormitories. and general manager, with responsi- Co -Ed. Catalog. bility for management of RCA's distri- Write Mr. Roberts, Cambrldg School ICI Rockefeller Placa, New York City G. 632 Beacon Street, Boston, Massachusetts 02116 bution center at Deptford, N. J. Dr. Larry Spangler Area code 212 sersoz0 D. J. Donahue, manager, industrial

BROADCASTING, May 29, 1967 63 signed to Naval Ship Engineering Cen- several projects aimed at improvement Tokyo, appointed to newly created posi- ter, Washington, Captain Lee is in of radio and television ratings. tion of Japan television representative charge of program for improvements in Mary Finch Hoyt, with Peace Corps, for 20th Century -Fox TV International, fleet communications. Washington, named director of radio that city. Harry F. Preston, with General and television. Electric Co., New York, in marketing, Dr. Kenneth Harwood, professor and DEATHS named marketing administrator, sound chairman of department of telecommu- and video products division of Compu- Richard Francis, 63, agency execu- nications at University of Southern tive for 40 years with Campbell -Ewald tron Inc., Waltham, Mass., manufac- California, Los Angeles, appointed dean turer of precision magnetic tape. Co. and VP in the agency's Los Angeles of school of communications and the- office, died May 20 after long illness Mary White, with Spencer- Kennedy ater at Temple University, Philadelphia. at his home in Brentwood, Calif. He Laboratories, Boston, joins Ameco Dr. Harwood is also director on NAB had been in retirement since last Janu- Cable Inc., Phoenix, as sales administra- radio board. ary. He is survived by his wife and tor. Prof. Malcolm S. MacLean Jr., two daughters. Stanley D. Bennatts, of applications George H. Gallup professor commu- Robert D. Ashby, 42, director of engineer for Deutsch Co., named sales nication research at school of journal- advertising for Cascade Electronics Ltd., City, engineer for Memorex Corp., Bellevue, ism, University of Iowa, Iowa Port Moody, B. C., died of heart attack school of Wash. appointed new director of May 15 at Lions Gate hospital, North journalism. succeeds Prof. Leslie Lewis L. Parson, with Sony Corp., He Vancouver, B. C. He previously had G. Moeller, who to to Long Island City, N. Y., appointed to resigns return been associated with Ameco Inc. and full time faculty and research duties. southeastern region sales staff of Visual KPHO-TV, both Phoenix. Electronics Corp., Atlanta. INTERNATIONAL Paul S. Armstrong, 75, general manager of Sunkist Growers from 1931 ALLIED FIELDS Robert Norris, director, ABC Tele- until his retirement in 1957, died on London (controlled Asso- Don L. Kelly, program manager of vision, by May 21 in Santa Monica, Calif. British appointed WTTO Toledo, Ohio, joins Nationwide ciated Picture Corp.), to newly created post of managing Andy Clyde, 75, actor in early Broadcast Personnel Consultants, Chi- "Hopalong Cassidy" movies, died May cago, as VP. director, Associated British -Pathe. Mr. Norris will promote export sales of TV 18 at his home in Los Angeles. He such Edward L. Clinkscales, chief of and feature films distributed by Pathe, also had roles in television series standards division of Defense Commu- and programs produced by ABC Tele- as The Real McCoys, Lassie and No nications Agency of Department of De- vision and ABC Television Films. Time for Sergeants. He is survived by fense, Washington, appointed chief of his wife, Elsie. Mike Stevens, sales executive with cable and radio facilities branch of Lyle C. Wilson, 67, national col- international and satellite communica- CKGM Montreal, named manager of CKWW-FM Windsor, Ont. umnist for UPI and former VP and tions division of FCC's Common Car- Washington manager of UPI, died May rier Bureau, that city. Robert L. Graham, managing direc- 23 in hospital in Stuart, Fla. Mr. Wil- tor of in Robert C. Temple, long -time radio operations Australasia and son's career with UPI spanned 42 years, producer, elected president and gen- New Zealand for Paramount Interna- including 37 years in Washington. eral manager of Radio, Television, Re- tional Films, Sydney, Australia, appointed regional director for Latin Tommy Riggs, 57, radio performer cording and Advertising Charities Inc., who won fame in 1930's with voice Thomas W. Sarnoff, America, Far East and Australasia for Los Angeles. staff of little girl he called Betty Lou, died executive VP, West NBC, Paramount in New York. Coast, named May 21 at his home in Pittsburgh. He chairman of board. Harry Putnam, operations manager had worked for CBS and for WCAE for Britain Radio and Daniel Finton named assistant to Radio England. (now WRYT) Pittsburgh, WLW Cincin- stations, Howard Mandel, VP for research, at pirate resigns to return to nati, and for radio and TV stations in home New York office of National Associa- in Washington. Cleveland and Alabama. In 1960 he tion of Broadcasters. Mr. Finton will Bob T. Sako, assistant manager -TV formed Riggs Marketing Research Co., work with audience measurement on films for Dentsu Advertising Ltd., which he operated for five years. Sur- viving are his wife, Noel, and son. David J. Muhlstein, 39, sales executive for KLIF Dallas, died May 13 fol- H111IIIICIISI,Iiq 1735 DeSales Street, N.W. lowing heart attack. He started his IItEBUSINESnWEDay of nlEVISIONANattaol0 Washington, D. C. 20036 broadcast career on KFRU Columbia, Mo., and served as news director for Please start my subscription for (TAT) 52 issues $8.50 radio stations in New Mexico, Tennes- see and Louisiana. He is survived by his wife, Noreen, two sons and three Name Position 1967 Yearboo! daughters. $5.00 Alice Watkins Lovvorn, 43, wife of Company Q 52 issues and Dixon Lovvorn, senior administrator for '67 Yearbook WSFA-Tv Montgomery, Ala., died $1330 May Business 13 after long illness. Mrs. Lovvorn Q Home started in radio in news department of Q Payment WHAS Louisville, enclosed Ky., and later was City State Zip news writer at WMCS and wts -Tv, both Columbia, S. C. In addition Bill me to husband, she is survived by son, Dixon, Jr.

64 (FATES & FORTUNES) BROADCASTING, May 29, 1967 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, May amendment of Sec. 73.606(b) of rules to joint request for approval of agreement and assign ch. 27 to Wenatchee, Wash. (RM- 1009). dismissal of application. filed April 21 by 18 through May 24 and based on filings, Ann. May 24. Romac Baton Rouge Corp. and Capitol Tele- CALL LETTER APPLICATIONS vision Broadcasting Corp. Board Member authorizations and other FCC actions. Berkemeyer concurring only in postpone- Communications Corp. of Indiana, Rich- ment of action pending receipt of additional Abbreviations: Ann.- announced. ant. -an- mond, Ind. Requests WACH -TV. information. Action May 17. tenna. aur.- aural. CATV -community an- 'University of North Carolina, Concord, tenna television. CH-critical hours. CP- N. C. Requests WUNG -TV. ACTIONS ON MOTIONS construction permit. D -day. DA- direction- CALL LETTER ACTIONS Hearing Examiner Forest L. McClenning al antenna. ERP- effective radiated power. 'State Board of Education, Providence, on May 17: in proceeding on TV applica- kc- kilocycles. kw- kilowatts. LS-local sun- R. I. Granted WSBE -TV. tion of Selma Television Inc. (WSLA-TV), set. mc- megacycles. mod -modification. N Selma, Ala., accepted stipulation of all -night. SCA- subsidiary communications Existing TV stations counsel titled "WSLA chronology "; closed authorizattlon. SH-specified hours. SSA - record as May 15, and ordered proposed special service authorization. STA- special FINAL ACTIONS findings to be filed by July 17 (Doc. 15888). temporary authorization. trans. -transmitter. KBIM -TV Roswell, N. Broadcast Bu- UHF high frequency. unlimited M.- CALL LETTER APPLICATION -ultra U- reau granted license covering new TV. of hours. VHF-very high frequency. vis.- Action May 22. KAAT(TV), Arizona Board Regents, visual. w- watts. - educational. *WVTB(TV) St. Johnsbury, Vt.- Broad- Tucson, Ariz. Requests KUAT-TV. cast Bureau granted mod. of CP to make New TV stations changes in ERP, vis. 42.7 kw, aur. 7.76 kw, New AM stations change studio location to Ethan Allen Drive, APPLICATIONS FINAL ACTIONS Colchester, change type ant., antenna struc- Jacksonville, Ala.- University Broadcast- Columbus, Ohio- Nationwide Communica- ture and increase ant. height to 1940 ft. ing Co. Seeks 1090 kc, 500 w -D. P. O. ad- tions Inc. Broadcast Bureau granted UHF Action May 22. dress: Box 393, Jacksonville 36265. Estimated ch. 47 (668 -674 mc); ERP 610 kw vis., 120 *WVTA(TV) Windsor Vt.- Broadcast Bu- construction cost $17,739.90; first -year op- kw aur. Ant. height above average terrain reau granted mod. of CP to change ERP to erating cost $26,720; revenue $42,250.25. Prin- 596.5 ft.; ant. height above ground 559 ft. 575 kw vis., 112 kw aur., change trans. lo- cipals: James J., president and George J. P. O. address: 246 North High Street, Colum- cation to South Peak, Mt. Ascutney, Wind- Lessley, vice president (each 40 %) and bus. Estimated construction cost $421,340; sor, studio location to Ethan Allen Drive, James C. Vice, treasurer (20 %). Messrs. first -year operating cost $310,000; revenue Colchester, change type ant., ant. structure, Teasley each own 50% of two dry cleaning $280,000. Geographic coordinates 40 09' 32" and increase ant. height to 2260 ft.; and plants. Mr. Vice is sales manager of WAVU north lat.; 83. 00' 36" west long. Type trans. mod. of CP to extend completion date to Albertville, Ala. and 25% owner, secretary RCA TTU 25 B. Type ant. RCA TFU -30J. Nov. 22. Action May 23. and treasurer of Martin Lake Broadcasting Legal counsel Fly, Shuebruk, Blume and Broadcast Bureau granted licenses cov- Co. which has application in Alexander Gaguine; consulting engineer George C. ering changes in following stations: KFSA- City, Ala. Ann. May 22. Davis, both Washington. Principals: W. TV, ch. 5, Fort Smith, Ark.; KATV(TV), Luverne, Minn. -Gleason Brothers. Seeks Kenneth Howell, general counsel, succeeding ch. 7, Little Rock, Ark. KEIM -TV. ch. 10, 800 kc, 500 w -D. P. O. address: Box 531, P. Lee Thornbury who retired; vice presi- Roswell, N. M.; WTVN -TV, ch. 6 (main York, Neb. 68467. Estimated construction dent and general counsel of Nationwide trans. with alternate vis. amplifiers and cost $21,270; first -year operating cost $42.- Insurance Co.'s, parent corporation of ap- main ant.), Columbus, Ohio. Action May 22. 500; revenue $48,000. Principals: Melville L. plicant. Noah E. Kefauver, member of board Broadcast Bureau granted following and Tommy L. Gleason (each 50 %). Ap- of directors of applicant and parent corpora- TV's renewal of licenses: KALB -TV Alex- plicants are both corporate members of tion; he is farmer and owner of hay, feed andria, WAFB -TV Baton Rouge, WDSU -TV, Prairie States Broadcasting Inc., licensee of and trucking business. director of Frederick, WVUE(TV) and WWL -TV, all New Orleans, KAWL York, Neb. and applicant for FM Md., Chamber of Commerce, has served six all Louisiana; WABG -TV Greenwood, Miss.; ch. 285 there. They are also partners in new years on planning and zoning commission KTVE(TV) El Dorado, KATV(TV) and AM in Wayne, Neb. Ann. May 22. and has been member of Frederick sanitary KTHV(TV), both Little Rock and KFSA -TV Milton Freewater, Oie.- Country Radio commission for past three years. Wendell Fort Smith, all Arkansas. Action May 22. Broadcasting Inc. Seeks 1370 kc. 500 w. P. O. Weller, member of board of directors of Broadcast Bureau granted following address: 921 Southeast Court Place, Pendle- applicant and parent corporation; he is TV's renewal of licenses: KARK -TV Little ton, Ore. 97801. Estimated construction cost grain and livestock farmer and operates Rock, Ark.; KNOE -TV Monroe, KSLA -TV $16,357; first -year operating cost $22,000; farm; is president of Farm Bureau Agri- and KTBS -TV, both Shreveport, WBRZ(TV) revenue $27,000. Principals: Peter M. and cultural Credit Corp. Robert H. Leslie, mem- Baton Rouge and WYES -TV New Orleans, Carol L. Brown, president (50 %) and secre- ber of board of directors of applicant and all Louisiana: WJTV(TV) Jackson, WCBI -TV tary (25 %), respectively and Fred Milton parent corporation; he operates poultry Columbus, WLOX -TV Biloxi. WTOK -TV Cox, vice president (25 %). Mr. Brown has business; he is president of Butler County Meridan and WTWV(TV) Tupelo, all Missis- 10% interest and is general manager of Farm Bureau, director of Farm Bureau sippi. Action May 22. KTIX Pendleton, Ore. Mrs. Brown is book - Marketing Cooperative, and other coopera- OTHER ACTIONS keeper. traffic manager and secretary of tives as well as director and treasurer of Review board in Macon, Ga., television KTIX. Mr. Cox is program director and Butler County Council. Nationwide Com- broadcast proceeding, Does. 17316 -7, granted assistant manager of KTIX. Ann. May 24. munication Inc. operates WFRD -AM -FM petition filed May 15 by Broadcast Bureau FINAL ACTIONS -AM -FM both Columbus, WGAR Cleveland, and extended to May 19 time to file re- FCC granted CP to XX Broadcasting Ohio and WATE -FM -TV Knoxville, Tenn. sponsive pleadings to appeal from hearing Mont.. for new Action May 22. Corp., West Yellowstone. examiner's rulings or, in alternative, motion daytime AM to operate on 920 kc with 1 kw ACTIONS ON MOTIONS to enlarge issues, filed April 26 by Romac power; condition. Ann. May 24. Macon Corp. Action May 17. By Hearing Examiner H. Gifford Irion FCC by letter granted request of Pacific OTHER ACTIONS on May 22: in proceeding on TV applica- Broadcasting Corp., licensee of KUAM -TV, Review board in Jacksonville, N. C., tions of Aljir Broadcasting Inc., and South ch. 8, Agana, Guam, for waiver of Sec. Standard broadcast proceeding, Docs. 17148- Kane -Kendall Broadcasting Corp., both 73.661 (operator requirements) of rules for 50. denied petitions to enlarge issues, filed Aurora, Ill., changed date for commence- period of two years. Ann. May 24. Feb. 23 by Seaboard Broadcasting Corp. and ment of hearing from June 20 to July 11 Review board in Baton Rouge televi- Roy H. Park Radio Inc., respectively; and (Docs. 17407 -8). sion broadcast proceeding, Does. 17005 -6, denied request for leave to file additional is By Hearing Examiner Forest L. McClen- held in abeyance for five days pending sub- comments, filed March 28 by L & S Broad- ning on May 22: in proceeding on TV ap- mission of further information, action on casting Co. Board member Nelson not plications of Desert Empire Television Corp. and Oasis Broadcasting Corp., both Palm Springs, Calif., scheduled procedural dates and continued hearing from June 19 to July 17 (Docs. 17373 -74). By Hearing Examiner Herbert Shad- man on May 16: in proceeding on TV applications of Orange Nine Inc., Orlando, Fla., EDWIN TORNBEIG et al., granted petition to amend of applicant TV 9 Inc., to reflect financial matter (Docs. 11081, 11083, 17339, 17341 -44). And & COMPANY, INC. on May 17: in proceeding on TV applications of Orange Nine Inc., Orlando. Fla., et al., granted petition to amend of applicant Central Nine Corp. to reflect financial matter (Docs. 11081, 11083, 17339, 17341 -44). Negotiators For The Purchase And Sale Of RULEMAKING ACTIONS By notice of proposed rulemaking, FCC Radio And TV Stations CAN granted request of Nebraska Educational Television Commission (NETC) for amend- Appraisers Financial Advisors ment of Sec. 73.606(b), table of television assignments, to add two noncommercial East 42nd St., New York 17, N. Y. MU 7 -4242 educational channels to State of Nebraska: New York -60 ch. 12 at Merriman, and ch. 29 at Hastings, West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Neb. Ann. May 24. Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 By notice of proposed rulemaking, FCC granted request of Columbia Empire Broad- casting Corp. (KNDO Yakima; KNDU Rich- land- Pasco- Kennewick, all Washington) for 65 BROADCASTING, May 29, 1987 participating, Board Member Slone absent. Ga.; and WCAO Baltimore. Action May 19. FCC has revoked license of Palmetto Action May 22. Broadcast Bureau granted following Communications Corp. for WHHL Holly FCC accepted for filing applications of AM's renewal of licenses: KADL Pine Bluff. Hill, S. C. Action becomes effective June Scioto Broadcasting Co. and George E. KAGH Crossett, KAMO Rogers, KBBA Ben- 30. Station is ordered to cease operation on Worstell for new daytime AM's to operate ton KMS BJT Fordyce, KCAT Pine Bluff, or before 12:01 a.m. Ann. May 23. on 1540 kc-Scioti with 250 w -DA, and KD El Dorado, KFAY Fayetteville, Worstell with 1 kw -DA, both at Circleville, KHBM Monticello, KJWH Camden, KOTN CALL LETTER APPLICATIONS Ohio. Action May 24. Pine Bluff, KTCS Fort Smith, KVOM Mor- KFIF, Arizona Board of Regents, Tucson, Review board in Lebanon, Pa., standard rllton KVSA McGehee, KWHN Fort Smith Ariz. Requests KUAT. broadcast proceeding. Docs. 15835 -9. granted and IfLYR Clarksville, all Arkansas; KAOK KCIL, KCIL Inc., Houma, La. Requests motion fined May 17 by Lebanon Valley Lake Charles. KBCL Shreveport, KJOE KJIN. Radio and Cedar Broadcasters and extended Shreveport, KLPL Lake Providence, KMAR WYNG, Cranston-Warwick Radio, War- to May 31 time to file reply to Broadcast Winnsboro, KRMD Shreveport, KVCL Winn- wick -East Greenwich, R. I. Requests WARY. Bureau's opposition to joint petition for field, KVOB Bastrop, WLUX Baton Rouge, approval of agreement filed April 24 by WNNR New Orleans. WNOE New Orleans, DESIGNATED FOR HEARING Lebanon Valley and Cedar Broadcasters. WSMB New Orleans and WNPS New Or- By memorandum opinion and order Board member Nelson not participating. leans, all Louisiana; WELZ Belzoni, WVIM FCC designated for hearing application of Action May 18. Vicksburg, WRJW Picayune, WNAU New Mel -Lin Inc., Jacksonville, Fla. , licensee of Review board in New Castle, Pa., stand- Albany, WNAT Natchez, WMDC Hazlehurst, WOBS which operates on 1360 kc, 5 kw -D, ard broadcast proceeding, Docs. 17178-80. WDDT Greenville and WAZF Yazoo, all class HI, for CP to change to 1360 kc, 5 kw- denied petition for extension of time to file Mississippi. Action May 22. DA-N, U, class III -A. Ann. May 24. reply, filed May 19 by Lawrence County Broadcast Bureau granted following Broadcasting Corp. and Brownsville Radio AM's renewal of licenses: KALO Little Rock. New FM stations Inc., and directed that parties shall have KBHC Nashville, KBHS Hot Springs, KBOK within three days from release date of order Malvern, KBTA Batesville, KCLA Pine APPLICATIONS of denial to file reply. Board Member Slone Bluff, KCON Conway, KDQN DeQueen, absent. Action 23. Greenville, Miss. -Mid -America Broadcast- May KELD El Dorado. KFPW and KFSA both ing Inc. Seeks 100.7 mc, ch. 264, 5 kw. Ant. Review board in Harriman, Tenn., stand- Fort Smith, KGKO Benton, KGMR, Jackson- height above average terrain 150 ft. P. O. ard broadcast proceeding, Doc. 17255, dis- ville, KOKY Little Rock, KOSE Osceola, 247, Greenville 38702. Esti- missed as moot appeal from examiner's ad- KSPR Springdale, KTHS Berryville, KTLO address: Box verse mated construction cost $21.000; first -year ruling April 20 by Folkways Broad- Mountain Home. KVRC Arkadelphia, KWAK operating cost $6,000; revenue $6,000. Prin- casting Co. Board Member Berkemeyer Stuttgart, KXOW and KZNG. both Hot cipals: David M. Segal, president. Appli- absent. Action May 19. Springs, KFFA Helena, KUOA, Siloam cant is licensee of WGVM Greenville. Mr. Review board in Harriman. Tenn., stand- Springs, KXLR, North Little Rock, KXRJ Segal has 60% interest in KDKO Littleton, ard broadcast proceeding, Doc. 17255, denied Russellville, KDDA Dumas, KRLW Walnut appeal Colo. Ann. May 23. from examiner's ruling that deposi- Ridge, KBRI Brinkley. KBTM Jonesboro, Gulfport. Miss. -E. O. Roden & Associates tions not be taken, filed April 27 by Folk- KCAB Dardanelle, KCCL Paris and KOSY ways Broadcasting Inc. Seeks 102.3 mc, ch. 272, 3 kw. Ant. Co., and ordered that Texarkana, all Arkansas; KALB Alexandria. height above average terrain 285 ft. P. O. memorandum opinion and order, released KANE New Iberia, KBSF Springhill, KCIJ con- April 20 address: Box 1570, Gulfport. Estimated by Hearing Examiner Herbert Shreveport, KCTL Houma, KCKW Jena. struction cost $14,588; first-year operating Sharfman is affirmed. Board Member Kessler KDLA DeRidder, KEUN Eunice, KLEB $20,000; revenue $20,000. Principals: concurring, Board Member Berkemeyer Golden Meadow, KMBL Monroe, MARC cost absent. E. O. Roden, president. and others. Appli- Action May 19. Morgan City, KNCB Vivian, KNOC Natchi- cant is licensee of WGCM Gulfport. Ann. ACTIONS ON MOTIONS toches, KOKA Shreveport, KTIB Thibodaux, May 22. KTRY Bastrop, KVPI Ville Platte, KWCL Bushland Radio Chief Hearing Exmainer James D. Cun- Oak Grove. WAIL Baton Rouge, WBOK Chippewa Falls, Wis.- ningham on May 16: Specialities. Seeks 105.5 mc, ch. 288, 3 kw. in proceeding on AM New Orleans, WBOX Bogalusa, WFPR average terrain 300 ft. applications of Jupiter Associates Inc., Hammond. WWL New Orleans, KFNV Ferri- Ant. height above Matawan, N. J., et al., granted of P. O. address: Box 16 (1728 Loring Street) petition day, KFRA Franklin, KLLA Leesville, KLUV Eau Claire (Altoona), Wis. 54701. Estimated applicant Radio Elizabeth Inc., and extended Haynesville, KVOL Lafayette, KWKH first -year operat- time for filing proposed findings from May Shreveport, KJEF Jennings, KREH Oakdale, construction cost $22,850; 22 to May 29, and ing cost $24,600; revenue $21,600. Principals: reply findings from May KRUS Ruston, KTLD Tallulah, KUZN West L. Bushland (each 29 to June 8 (Dots. 14755 -57). Monroe, KWRG New Roads. WARB Coving- Ray W. and Rowland Hearing Examiner Millard F. French on 50 %). Messrs. Bushland have been working May ton, WIKC Bogalusa, WWOM New Orleans, partners in Bushland Radio Specialities. 18: in proceeding on AM applications WYNK Baton Rouge, KTOC Jonesboro, Ann. May 18. of Lawrence County Broadcasting Corp., KWLA Many, and WLBI Denham Springs, wholesale electronic supplies. New Castle, Pa., et al., granted of Beaver Dam. Wis.- Beaver Dam Broad- petition all Louisiana; WACY Moss Point, WBICH ch. 237, 3 kw. Ant. broadcast bureau and continued hearing Newton, WCJU Columbia, WCMA Corinth. casting Co. Seeks 95.3 me, from 27 height above average terrain 300 ft. P. O. June to July 6 (Does. 17178 -80). WDSK Cleveland, WECP Carthage, WFFF Dam. Esti- Hearing Examiner Jay A. Kyle on May Columbia, WFOR Hattiesburg, WGRM address: Radio Park, Beaver 22: in proceeding on AM applications of mated construction cost $27,494.50; first -year Greenwood. WHHT Lucedale. WHSY Hatties- operating cost $12.000; revenue $4,000. Prin- Jupiter Associates Inc., Matawan. N. J., burg. WJMB Brookhaven. WKDL Clarksdale, vice granted petition WKOZ Kosciusko, WKRA Holly Springs, cipals: Thomas H. Faile, executive Ass ciates nc., president and others. Applicant is licensee aextended tiemforfiling u WLOX Biloxi. WMPA Aberdeen, WNLA Dam. Ann. May 22. of reply findings from June 8 to June 21 Indianola, WPMP Pascagoula -Moss Point, of WBEV Beaver (Does. 14755 -7). WQBC Vicksburg. WROA Gulfport, WABO *Northfield, Minn. -St. Olaf College. Seeks Hearing Examiner Herbert Sharfman on Waynesboro. WCHJ Brookhaven, WESY 89.3 mc, ch. 207, 100 kw. Ant. height above May 22: in proceeding on AM application Magee. average terrain 403.5 ft. P. O. address: Mil- Leland, WJXN Jackson. WSJC ford C. Jensen c/o Dow, Lohnes and Albert- of Harriman Broadcasting Co., Harriman, WXXX Hattiesburg, WHOC Philadelphia. Esti- Tenn., certified record to commission for WKPO Prentiss and WMGO Canton, all son, 600 Munsey building, Washington. final decision (Doc. 17255). mated construction cost $71,000: first -year Mississippi. Action May 22. operating cost $40,000; revenue none. Prin- CALL LETTER APPLICATION ACTIONS ON MOTIONS cipals: David E. Johnson, vice president. May 22, Connecticut Coast Broadcasting Co., Chief Hearing Examiner James D. Cun- Ann. Bridgeport, Conn. Requests WDJZ. ningham on May 22 designated Hearing FINAL ACTIONS CALL LETTER ACTION Examiner Chester F. Naumowicz Jr., to Bakersfield, Calif.- Thunderbird Broad- David B. Jordan, Selmer, Tenn. Granted serve as presiding officer in proceeding on casting Co. Broadcast Bureau granted 107.9 WDTM. AM applications of J. W. Furr (WMBC) and mc, ch. 300. 50 kw. Ant. height above aver- James W. Eatherton, both Macon, Miss.; 470 406 - scheduled prehearing Conference for June age terrain ft. P. O. address: Chester Existing AM day Avenue, Bakersfield 93301. Estimated stations 21, and hearing for July 18 (Does. 17444 -45). construction cost $27,150; first -year operating FINAL Hearing Examiner Millard F. French on cost $20.300; revenue $21,000. Principals: ACTIONS May 19 in proceeding on AM anplicantlons Alvis Edgar Owens Jr., president (48 %). WDRC Hartford, Conn.-Broadcast Bu- of Fine Music Inc. (WFMI). Montgomery, Gerard T. Hill (26 %) and Doris M. Griffiths reau granted mod. of license covering change Ala., et al., scheduled procedural dates in- (2* May to studio location to 750 Main Street, Hart- cluding hearing for June 19 (Does. 17058- t. Charles, o. Lindenwood Female ford. Action May 19. 60). College. Broadcast Bureau granted 90.1 mc, WCIK Gordon, Ga.- Broadcast Bureau Hearing Examiner Forest L. McClen- ch. 211, 0.010 kw. Ant. height above average granted mod. of CP to change ant. -trans. ning on May 17 in proceeding in matter of terrain 250 ft. P. O. address: Walter L. location to Menton Street near S.R. 243, revocation of license of Quality Broadcast- Metcalfe Jr., 611 Olive Street. St. Louis specify studio location same as ant.-trans. ing Corp. (WKYN) San Juan. P. R., et al.. 63101. Estimated construction cost $4,000; location, specify type trans., delete remote granted petition of Broadcast Bureau and first-year operating cost $2,000; revenue control; conditions (BMP- 12041). continued hearing from May 24 to July 6 none. Principals: John M. Black, president. WMEX Boston-Broadcast Bureau granted (Does. 15139 -41). To be administered by board of directors. mod. of CP to make changes in DA system. Hearing Examiner Elizabeth C. Smith Action May 19. Ann. May 22. on May 16 in proceeding on AM anpllca- XXXX (foreign program) Detroit-Broad- tions of 1400 Corp. (KBMI) (renewal), and OTHER ACTIONS cast Bureau granted extension of authority Joseph Julian Marandola (CP), both Hender- Review board in Little Rock, Ark., FM to deliver audio religious programs to son, Nev.. scheduled hearing for June 29 broadcast proceeding, Docs. 17070-72, granted CKLW Windsor, Ont. Action May 17. (Docs. 16813 -14). joint request for approval of agreement, FCC granted applications of Lamar Life filed April 7 by KLRA Inc.. and KAAY Insurance Co. for renewal of licenses of FINES Inc.; approved agreement; dismissed with WJDX -AM -FM Jackson, Miss., with grant By memorandum opinion and order, prejudice application of KLRA Inc.; granted made with specific understanding that it is not FCC directed Ponce Broadcasting Corp., joint request for approval of agreement filed to have any bearing on issues contained in licensee of WKFE Yauco, P. R., to pay for- April 7 by KAAY Inc., and Valley Corp.; WLBT-TV hearing in Doc. 16663. Commis- feiture of $150 for violation of Sec. 73.47(b) approved agreement to extent indicated; sion action May 19, with Commissioner Cox of rules by failing to have eouipment per- dismissed with prejudice application of voting to grant subject to outcome of hear- formance measurements available. Action Valley Corp.; granted application of KAAY ing on WLBT -TV (Doc. 16663) with Com- May 17. Inc.; and terminated proceeding. Board missioners Wadsworth and Johnson joining. WBZB Broadcasting Inc., licensee of Member Slone absent. Action May 22. Action May 22. WBZB Selma. N. C., has been cited by Review board in Monmouth, Dl., FM at Broadcast Bureau granted renewal of FCC for rule violations involving fradulent broadcast proceeding, Docs. 16944 -5, granted licenses for following stations and copend- billing practices and improper log entries. joint request for approval of agreement filed ing auxiliaries: KACE Riverside, Calif.; (Secs. 73.124 and 73.112.) Licensee is subject April 12 by Prairieland Broadcasters and WMES Ashburn, Ga.; WBSG Blackshear, to a forfeiture of $4,000. Action May 24. Richard P. Lamoreaux; approved agreement;

66 (FOR THE RECORD) BROADCASTING, May 29, 1967 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926- GEORGE C. DAVIS CONSULTING ENGINEERS Consulting Engineers Consulting Engineer PAUL GODLEY CO. RADIO & TELEVISION National Press CONSULTING ENGINEERS 1812 K St., N.W. Bldg. 527 Munsey Bldg. Box 798, Upper Montclair, N.1.07043 STerling 3 -0111 Wash., D. C. 20006 296 -6400 Wash. 4, D. C. Phone: 1201) 746 -3000 Telephone District 7 -1205 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE .Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates & JONES EQUIPMENT CO. GAUTNEY Lohnes & Culver Everett L. Dillard, Gen Mgr. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Munsey Building District 7 -8215 Engineering 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. Washington 5, D. C. 1710 H St., N.W. 298 -6850 DI 7 -1319 Washington 4, D. C. WASHINGTON, D. C. 20005 WASHINGTON 6, D. C. trendier AFCCE Member AFCEE Member AFCCE Member AFCCE

A. EARL MOFFET KEAR & KENNEDY CULLUM, JR. GUY C. HUTCHESON SILLIMAN, & KOWALSKI CONSULTING ENGINEERS 817 CRestview 4 -8721 1302 18th St., Hudson 3 N.W. -9000 INWOOD POST OFFICE 711 14th St., N.W. P. 0. Box 808 WASHINGTON 6, D. C. DALLAS 9, TEXAS Republic 7 -6646 1100 W. Abram 1 Washington, D.C. 20005 Member AFCCE MElrose -8360 Member AFCCE Arlington, Texas 76010 Member AFCCE

GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Radio CONSULTING RADIO ENGINEERS -Television 19 E. Quincy Street Communications- Electronics Riverside, Illinois 60546 Box 68, International Airport 901 20th St., N.W. 9208 Wyoming Pl. Hiland 4 -7010 IA San Francisco, California 94128 Washington, D. C. Chicago Suburb) Phone 312 -447 -2401 342 -5208 Federal 3 -1116 KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

CARL E. SMITH JULES COHEN VIR N. JAMES A. E. Towne Assocs., Inc. & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering TELEVISION and RADIO 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 ENGINEERING CONSULTANTS 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 727 Industrial Road Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Carlos, California 94070 Member AFCCE Member AFCCE Member AFCCE Phone 592 -1394 Res. 593 -6706

PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates CONSULTING ENGINEERS Consulting Radio Engineers CONSULTING RADIO ENGINEER Walker Bldg., 4028 Daley 317 Wyatt Bldg. CONSULTING em -tm -tv ENGINEERS 622 Hoskins Street Fort Worth, Texas Washington 5, D. C. P.O. Box 4318 304- 925 -6281 Lufkin, Texas AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia 634 -9558 632 -2821 Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY ROSNER TELEVISION Serving The SOUTHEAST BROADCAST ENGINEERING and ASSOCIATES SYSTEMS FREDERICK A. SMITH, P.E. CONSULTANT Suite 71, ENGINEERS CONTRACTORS Consulting Engineer 1150 Connecticut Ave., N.W. Box 220 120 E. St. 230 Newtown Rd. 5 Exchange St. Washington, D. C. 20036 56 New York Plainview Coldwater, Michigan -49036 Phone 202- 223 -1180 Charleston, S. C. 29401 N. Y. 10022 N. Y. 11803 Phone: 517- 278 -6733 Member AFCCE A/C 803 723 -4775

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY PAUL DEAN FORD Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS Broadcast Engineering Consultant o AM -FM -TV SPECIALISTS FOR AM-FM-TV R. R. 2. Box 50 103 S. Market St., 445 Concord Ave. Directory Lee's Summit, Mo. Cambridge 38, Yam West Terre Haute, Indiana 47885 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 18121 533 -8903

BROADCASTING, May 29, 1967 67 Storrs, Conn.; install new trans. (Gates FM -1G); install dual polarized ant. (Gates FMA- 3/300G -3, 3 horiz. & 3 vert. sects.); OF change frequency from 90.5 mc. ch. 213 to SUMMARY BROADCASTING 91.7 mc, ch. 219; increase TPO to 974.726 w; Compiled by BROADCASTING, May 25 operate with horizontal and vertical ERP of 1.25 kw; and operate with HAAT of 400 ft. Ann. May 22. ON AIR FINAL ACTIONS Lic. CP's CP's f By order, Commissioner Johnson con- Commercia AM 4,110' 19 83 curred, FCC granted applications of The Commercia FM 1,611 26 265 Audio House Inc., for mod. of CP for 23 KRPM(FM) San Jose, Calif. to change site Commercia TV-VHF 481e 15 and increase facilities on ch. 253 (98.5 mc), Commercia N -UHF 95' 25 132 and of Dale W. Flewelling for CP to make Educationa FM 303 5 34 changes in facilities of KXRQ(FM) Sacra- mento, and denied objection to KXRQ(FM) Educationa N-VHF 60 7 application filed by Great Western Broad- Educationa 1V-UHF 42 8 53 casting Corp., licensee of KXTV(TV) Sacra- mento, Calif. Action May 17. *KSJR -FM Collegeville, Minn.- Broadcast AUTHORIZED TELEVISION STATIONS Bureau granted mod. of CP to change type trans., type ant., increase ant. height to 480 Compiled by BROADCASTING, May 25 ft. Action May 22. New Brighton, Minn. Order of St. Bene- VHF UHF Total dict- Broadcast Bureau granted mod. of CP to change type ant., increase ERP to Commercial 519 260 779 3.4 kw. Action May 17. 76 102 178 KOLM -FM Rochester, Minn. -Broadcast Noncommercial Bureau granted mod. of CP to change type trans. Action May 17. WAKR -FM Akron, Ohio- Broadcast Bu- STATION BOXSCORE reau granted CP to change ant.-trans. loca- Compiled by FCC, Nov. 30, 1966 tion to 1521 -Dreisbach Drive. Akron, change studio location to 853 Copley Road, COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV Akron, install new type trans., new type ant., increase ERP to 50 kw, ant. height 500 ft. Action May 17. Licensed (all on air) 4,083' 1,533 570' 290 97 WCHO -FM Washington Court House, CP's on air (new stations) 25 69 46 10 19 Ohio -Broadcast Bureau granted mod. of CP's not on air (new stations) 70 242 138 19 51 CP to change ant.-trans. location to On 167 State Route 70. 0.2 miles South of Hickory Total authorized stations 4,180 1,844 760 319 Lane Intersection, Washington Court House, Licenses deleted 0 0 0 0 0 install new type trans., dual polarized ant.. CP's deleted 0 0 0 O 0 make change in ant. system. increase ant. height to 300 ft.; condition. Action May 17. 'In addition, two AM's operate with Special Temporary Authorization. WHUN -FM Huntingdon. Pa.- Broadcast In addition, one licensed VHF is not on the air, two VHF's operate with STA's, and three Bureau granted mod. of CP to change ant.- trans. location to Stone Creek Ridge, Hunt- licensed UHF's are not on the air. ingdon, change type trans., type ant.. increase ERP to 3 kw, ant. height 150 ft. Action May 19. WFLN -FM Philadelphia- Broadcast Bu- reau granted mod. of CP to make changes in ant. system, decrease ERP to 22.5 kw, increase ant. height to 400 ft. Action May dismissed with prejudice application of Hearing Examiner Isadore A. Honig on 17. Prairieland Broadcasters; granted applica- May 17 in proceeding on FM applications *KVOF -FM El Paso -Broadcast Bureau tion of Richard P. Lamoreaux; and termi- of Lee Broadcasting Corp. and Mid America granted CP to change name of licensee to nated proceeding. Board Member Nelson not Broadcasting Inc., both Moline, Ill., sched- University of Texas at El Paso. change participating. Action May 17. uled procedural dates including continuing ant.- trans. location to top of Mt. Franklin, By memorandum opinion and order, hearing from June 14 to July 11. (Does. El Paso, change studio location to Kelly FCC affirmed action accepting for filing ap- 17345 -46). Hall Bldg.. U.T. of El Paso. Action May 17. plications of New York University and Fair - Hearing Examiner Elizabeth C. Smith KCTA -FM Sinton, Tex. -Broadcast Bureau leigh Dickinson University for new non- on May 18 in proceeding on FM applica- granted mod. of CP to change type trans., commercial educational FM stations to tions of Bill Garrett Broadcasting Corp. change type dual polarized ant., increase operate on ch. 206 (89.1 mc). New York Uni- and Faulkner Radio Inc., both Slidell, La., ERP to 100 kw. decrease ant. height to 310 versity: ERP of 8.3 kw, ant. height of 220 granted petition for waiver of publication ft.; condition. Action May 17. ft. in New York City; and Fairleigh with rules filed by Faulkner Radio Inc. and Broadcast Bureau granted following accepted FM's renewal of licenses: KBCL -FM and ERP of 550 w, ant. height of 500 ft. in Tea- tendered publication (Does. KRMD -FM, neck, N. J. Channel 206 i s reserved in 17281 -2). both Shreveport. La.; KOTN- commission's rules for use in New York FM Pine Bluff and KRIL(FM) El Dorado area by United Nations, and use by either CALL LETTER APPLICATIONS and WNNR -FM New Orleans, all Louisiana. applicant will be pursuant to agreement University of California, Davis, Calif. Action May 22. with United Nations previously approved Requests KDVS(FM). Broadcast Bureau granted following by commission. Action May 17. WOKS Broadcasting Co., Columbus, Ga. FM's renewal of licenses: KBHS -FM Hot FCC by and Requests WWRH(FM), Springs, KELD -FM El Dorado. KOSE -FM memorandum opinion North Central College, Naperville, Osceola, KUOA -FM Siloam Springs. KAMS order denied application for review, filed Ill. (FM) KFAV(FM) by Jones T. Sudbury, in Martin, Tenn., Requests WNOC(FM). Mammoth Spring, Fay- Minnesota-Iowa Television Co., Austin, etteville, KMMK(FM) Little Rock. KASU FM broadcast proceeding (Dots. 16655 -6), (FM) Jonesboro, HARK-FM Little Rock. but permitted Sudbury to file within 15 Minn. Requests KAUS -FM. days petition with review board requesting Capitol Broadcasting Inc.. Lincoln, KBTM-FM Jonesboro, KCAB -FM Dardan- enlargement of issues to include comparative Neb. Requests KROA(FM). elle, KMAG(FM) Forth Smith and KTCS- programing issue. Chairman Hyde concurred Gulf South Broadcasters, New Orleans. FM Fort Smith, all Arkansas: WWMT(FM) in part and dissented in part with statement; Requests WRNO(FM). New Orleans, WDSU -FM New Orleans, Paris Broadcasting Co., Paris. Tenn. KRUS -FM Ruston, KPEL -FM Lafayette, Commissioner Bartley dissented and issued KNOE -FM Monroe, WWOM statement. Ann. May 24. Requests WTPR -FM. -FM New Or- Christian Services Inc., Spokane, Wash. leans. KJEF -FM Jennings, KRVS(FM) Requests KCFA -FM. Lafayette, WQXY -FM Baton Rouge, WJBO- ACTIONS ON MOTIONS FM Baton Rouge, KWKH -FM Shreveport, Hearing Examiner Basil P. Cooper on CALL LETTER ACTIONS KTIB -FM Thibodaux, KNOC -FM Natchi- May 19 in proceeding on FM application of Ozark Broadcasting Corp., Ozark, Ala. toches. KMLB -FM Monroe, KDLA -FM Birney Imes Jr. and Radio Columbus Inc., Granted. WOAB(FM). DeRidder, KCIL -FM Houma and KALB -FM both Columbus. Miss., granted petition for Robert Lloyd Hoover, Pullman, Wash., Alexandria. all Louisiana: WACY -FM Moss leave to amend of Radio Columbus to re- Granted KPUL -FM. Point. WFOR -FM Hattiesburg, WPMP -FM flect financial matter (Does. 17263 -4). Pascagoula, WKOZ -FM Kosciusko. WROA- Chief Hearing Examiner James D. Cun- DESIGNATED FOR HEARING FM Gulfport, WLSM -FM Louisville. WOMV ningham designated Hearing Examiner FCC by order designated for consoli- (FM) Vicksburg. WSLI -FM Jackson, WSWG Charles J. Frederick to serve as presiding dated hearing applications of Community (FM) Greenwood. WOST(FM) Forest, officer in proceeding on FM educational ap_ Broadcasters, Inc., and West -State Broad- WVMI -FM Biloxi and WWHO(FM) Jack- plications of New York University, New casting Co., both Grand Haven. Mich., for son, all Mississippi. Actions May 22. York, and Fairleigh Dickinson University, CP's for new class A FM's to operate on CALL LETTER APPLICATIONS Teaneck. N. J.; scheduled prehearing con- ch. 221 (92.1 mc) at Grand Haven ... Com- ference for June 23, and hearing for July munity with ERP of 3 kw, ant. height 125 WVCG -FM. Independent Music Broad- 24. (Does. 17454 -55). ft. and West -State with ERP of 2.715 kw. casters, Coral Gables, Fla. Requests WYOR Hearing Examiner Millard F. French on ant. height 65 ft. Ann. May 24. (FM). May 19 in proceeding on FM applications KCIL -FM. KCIL Inc., Houma. La. Re- of Cherokee Broadcasting Co.. Murphy, quests KJIN -FM. N. C., and Fannin County Broadcasting Co., Existing FM stations KCMK(FM). F.M. Broadcasting Inc. Blue Ridge, Ga., granted Cherokee's March Kansas City. Mo. Requests KWKI(FM). 14 petition to amend (financial), dismissed APPLICATION WPHD(FM), Big T Corp., Norfolk, Va. as moot Cherokee's March 24 petition to WHUS(FM) Storrs, Conn. -Seeks CP to Requests WTID -FM. amend, and granted Cherokee's April 13 change ant.-trans. location to 035 miles petition to amend (engineering) (Does. northwest off North Eagleville Road, oppo- CALL LETTER ACTION 17086 -7. site University of Connecticut Campus, WBEL -FM Salter Broadcasting Co..

68 (FOR THE RECORD) BROADCASTING, May 29, 1967 South Beliot, Ill. Granted WRWC(FM). Secs. 74.1037(a)(2) and 74.1067 of rules to presiding officer in re cease and desist permit unattended and continuous trans. order to be directed against the following Translators operation. Commission also amended part CATV operation: Valley Vision Inc., opera- O of its rules by adding a new sec. tor of CATV at Jackson and Sutter Creek. ACTIONS 0.289(c)(11) delegating authority to CATV Calif.; scheduled prehearing conference for Blue Earth, Minn. Minnesota -lowa Tele- task force to waive Secs. 74.1037 and 74.1067 June 8, and hearing for June 26. (Doc. vision Co.- Broadcast Bureau granted CP in similar cases. Ann. May 24. 17442). for a new UHF TV translator to serve By memorandum opinion and order, Hearing Examiner Thomas H. Donahue Blue Earth operating on ch. 76, by rebroad- Commissioner Bartley dissenting with a on May 18 in proceeding on CATV petition casting programs of KMMT(TV), ch. 6, Blue statement; Commissioner Loevinger abstain- by Cable Vision Inc., Lewiston and Auburn, Earth. Action May 15. ing from voting: Granted petition by Me., scheduled certain procedural dates and K73BP Mankato, Minn. -Broadcast Bureau WREX -TV Inc., licensee of WREX -TV Rock- continued hearing from June 19 to July 24. granted CP for UHF TV translator to change ford, Ill., for declaratory ruling concerning (Doc. 17378). frequency from ch. 73, 824 -830 mc. to ch. 72. interpretation of program exclusivity re- Hearing Examiner Charles J. Frederick 818 -824 mc, change input channel to via ch. quirements of Sec. 79.1103(e) with respect on May 19 in proceeding in the matter of 76, Blue Earth, Minn., change type trans., to CATV systems operated by Allied Video California Water and Telephone Co.; Asso- make changes in ant. system and change Transmission Inc., in DeKalb and Sycamore, ciated Bell Systems Co's.; General Tele- call letters to K72DC. Action May 17. Ill. Ann. May 24. phone System; and United Utilities Inc. K11AA Terry, Mont. -Broadcast Bureau By memorandum opinion and order. Companies applicability of Sec. 214 of granted CP for new VHF TV translator to Commissioners Bartley and Loevinger con- Communications Act with regard to tariffs serve Terry operating on ch. 11, by rebroad- curring in the result; Commissioner Cox for channel service for use by CATV sys- casting programs of KDIX -TV, ch. 2. Dick- dissenting: Granted request by Irvine Corn - tems, granted petition of Storer Broadcast- inson, N.D. Action May 17. munity Television Inc. and extended until ing Co. to intervene (Doc. 17333). Mina, Nev. Mineral Television District No. Oct. 25, for Irvine to comply with program Hearing Examiner David I. Kraushaar 1-Broadcast Bureau granted CP for new exclusivity requirements of Sec. 74.1103(e) on May 22 in proceeding in re cease and UHF TV translator to serve Mina and Lun- of the commission's rules. Irvine is opera- desist order to be directed against following ing, operating on ch. 76, by rebroadcasting tor of CATV system at Irvine, Ky. Ann. CATV operators: Television Cable. Carbon- programs of KCRL(TV), ch. 4, Reno. Ac- May 24. dale and Waymart Cable TV, Waymart, tion May 17. Review board in Akron, Ohio, CATV both Pennsylvania, ordered that date for Wooiln, N. C. Spartan Radiocasting Co.- proceeding, Docs. 17357, et al, granted rehearing remains as previously scheduled, Broadcast Bureau granted CP for new quest filed May 15 by Broadcast Bureau and June 20. (Does. 17381 -2). VHF TV translator to serve Beaver Dam extended time for filing comments or oppo- Hearing Examiner Chester F. Naumo- Creek Valley; Elk Mountain & Woodfin: sitions to motion to enlarge issues filed wicz Jr. on May 19 in proceeding in matter Pine Burr, operating on ch. 8, by rebroad- May 1 by National Football League and the of petition of Midwest Television Inc. casting programs of WSPA -TV. ch. 7. Spar- Cleveland Browns Inc., until 10 days after (KFMB -TV), San Diego (CATV) et al, on tanburg. Action May 17. hearing examiner rules on petition re- request of Midwest substituted page 1 of By order, upon its own motion, com- questing limited intervention, filed May 1 figure 2 of stipulation exhibit number 3 mission reconsidered its action of April 26, by National Football League and Cleveland for page now in evidence (Docs. 16786, and set aside grant of application of Sky- Browns Inc. Board Member Slone absent. 17008). mod. of CP of Action May 22. way Broadcasting Co. for By order Commissioner Wadsworth translator station WO6AG Burnsville. N. C. dissented; Commissioner Johnson not parti- Ownership changes Action May 17. cipating, FCC denied petition filed by Hampton Ore. Hampton TV Association APPLICATIONS Inc.-Broadcast Bureau granted CP for a Pennsylvania Community Antenna Televi- new VHF TV translator to serve Hampton. sion Association Inc., Texas CATV Asso- KAPR Douglas, Ariz. -Seeks assignment operating on ch. 5, by rebroadcasting pro- ciation Inc.; Pacific Northwest Community of license from William and Katherine grams of KATU -TV, ch. 2, Portland. Ore. TV Association Inc.; Ohio Cable Television Mende to Mor Hart Inc, for $63,000. Prin- Action May 19. Inc., for reconsideration of order designat- cipals: Jerry Hartline, president and Ray KI1GD North Spokane, Wash.-Broadcast ing certain issues for hearing in evidentiary Morgan secretary- treasurer (each 50 %) Bureau granted CP for VHF TV translator proceeding on California Water and Tele- Messrs Hartline and Morgan are commercial to make changes in ant. system. Action May phone Co., Doc. 17333, et al. Commission, manager and assistant commercial manager 22. on its own motion. modified the designation respectively of KLID Poplar Bluff, Mo. KO4AB Gillette, Wyo.- Broadcast Bureau order to make all parties respondent and Ann. May 22. granted CP for VHF TV translator to other parties in Docs. 16928, 16943 and KERN -AM -FM Bakersfield, Calif. -Seeks change trans. site to 4650' 314° from Gillette 17098, parties to this proceeding. Action transfer of control from Urner Broadcast- post office, Gillette, change type trans. and May 17. ing Co. to Edward E. Unser 80% before, make changes in ant. system. Action May FCC by memorandum opinion and 76% after) and Ernest R. Winn (20% before, 23. order; Commissioner Bartley dissented and 19% after), and James L. Norman (none issued statement: Commissioners Loevinger before. 5% after) d/b as Urner Broadcast- and Johnson abstained from voting; denied ing Co. No monetary consideration. Ann. CATV petitions for reconsideration requesting May 22. waiver of hearing provisions of Sec. 74.1107 KNAC(FM) Long Beach, Calif. -Seeks APPLICATIONS of rules, filed by Cosmos Cablevision Corp., assignment of license from McCray Broad- Laurel Cablevision, Inc. -Requests distant operator of CATV system in North Augusta, casting Co. to International Broadcasting signals from WCDC(TV) Adams. Mass.; S. C. and Aiken Cablevision Inc.. operator Corp. Principals: Donald G. Gill. (5 %) WRGB(TV) Schnectady, N. Y. (Litchfield): of CATV system in Aiken, S. C. Aiken was president, W. Ralph Oliver (10 %) vice WPIX(TV), WOR -TV, WNEW -TV and authorized to carry grade B signal of WIS- president, Samuel M. Roberts (5.5 %) secre- WNDT(TV) all New York to Litchfield and TV Columbia, S. C. (Docs. 17056 -7). Ann. tary, Jess W. Grundy (7.5 %) treasurer, et al. Torrington, Conn. Ann. May 19. May 24. Mr. Gill is self- employed in fields of loans, Laurel Cablevision Inc.- Requests distant By memorandum opinion and order. investments, and economic research, and is signals from WHYN -TV Springfield. Mass.. and order to show cause; Commissioners partner Venture (Watertown); WPIX(TV) WOR-TV. WNEW- Bartley and Loevinger dissenting with range County Enterprises (33.3%)(25%). n TV and WNDT(TV) all New York to statements: Order to show cause directed Ladoro Associates (33.3 %), all rental Thomaston and Watertown, Conn. Ann. to Bluefield Cable Corp. (a) requiring im- agencies. Mr. Oliver is consultant with May 19. mediate compliance with program exclu- Commercial Business Service. Mr. Roberts Middlesboro TV Systems Inc.-Requests sivity requirements of Sec 74.1103 with re- is self -employed as management consultant. distant signals from WJHL -TV Johnson spect to the signals of WCYB -TV Bristol. Mr. Grundy is vice president and director City, Tenn.; WLOS -TV Asheville. N. C.: Va., and (b) directing Bluefield to show of Bateman, Eichler, Hill, Richards stock- WEPT -TV and WLEX -TV. both Lexington, cause why it should not be ordered to cease brokers. Consideration: $13,500. Ann. May Ky. to Middlesboro, Ky. Ann. May 19. and desist from further violations of ad- 23. Capital District Better T.V. Inc. -Requests vance notification requirements of Sec. WLBA Gainesville, Ga. -Seeks assignment distant signals from WPIX(TV). WOR -TV. 74.1105, and requirement for showing in of license from Hall County Broadcasting and WNEW -TV. all New York to Town of evidentiary hearing and commission ap- Co. to WLBA Inc. for $150,000. Principals: Colonie. New York. Ann. May 19. proval in top 100 TV markets of Sec. Norfeet R, Johnston (100 %) president and D and E Cable TV Inc.-Requests distant 74.1107. Action May 24. others. Mr. Johnston is vice president and signals from WTTG(TV) Washington to Rowlesburg, W. Va. Community Cable owns 10% of stock of bank and is president Adamstown, Akron. Denver, Lititz and Inc.-CATV task force dismissed. as moot. and owns 60% of stock of health club. Ann. Manheim, all Pennsylvania. Ann. May 19. a request for waiver of Sec. 74.1103(e) of May 18. Montgomery Cable Television Co. -Re- commission's rules with respect to signal of WANE -TV Fort Wayne. WISH-TV Indian- quests distant signals from WPIX(TV). WBOY -TV Clarksburg, W. Va. Action May apolis, both Indiana, KXTV(TV) Sacramento, WOR -TV. WNEW -TV and WNDT(TV), all 22. Calif., KOTV(TV) Tulsa, Okla. and KHOU- New York, to Hatboro, Penn. Ann. May 19. By memorandum opinion and order, TV Houston-Seeks transfer of control from D and E Cable TV Inc. -Requests distant Commissioner Cox dissenting; Commissioner Whitney Communications Corp. to John signals from WKBS -TV and WPHL -TV, Johnson concurring, FCC denied request of Hay Whitney. Application requests trans- both Philadelphia, WTTG(TV) Washington Columbia Empire Broadcasting Corp. for fer of Corinthian Broadcasting Corp. from to Warwick township, Pa. Ann. May 19. order to be issued directing Waitsburg TV Whitney Communications to Mr. Whitney. Cable. operator of a CATV system in Mr. Whitney presently holds WCC as direct OTHER ACTIONS Waitsburg, Wash., to show cause why it owner of 54.71 %, WCC in turn controls By memorandum opinion and order, should not be required to cease and desist Corinthian as owner of 92.635 %. Corinthian Commissioner Bartley concurring and issu- from operating in violation of Sec. 74.1103 owns all stock in Indiana Broadcasting ing statement; Commission Loevinger con- of rules. and granted request of Waitsburg Corp., licensee of WISH -TV and WANE -TV; curring: Granted Ultra -View Inc. waiver of TV Cable for waiver of Sec. 74.1103(a)(e) of Corinthian Television Corp., licensee of requirement for showing in evidentiary rules. Action May 17. KOTV(TV) Tulsa, Okla.; Gulf Television hearing and commission approval in top Corp.. licensee of KHOU -TV, and Great 100 TV markets of Sec. 74.1107 to permit ACTIONS ON MOTIONS Western Broadcasting Corp., licensee of operation of CATV system in Jasper, Ala.. Chief Hearing Examiner James D. Cun- KXTV(TV) Sacramento. Transfer will re- in Birmingham TV market (ARB 37). ningham on May 18 designated Hearing sult from merger of WCC into Corinthian, System was authorized to import the dis- Examiner James D. Cunningham to serve after transfer by WCC of certain of its tant network signals from Decatur. Hunts- as presiding officer in re cease and desist net assets, not including its stock in ville, and Tuscaloosa, all Alabama. Ann. order to be directed against Rancho Ber- Corinthian, to Whitcom Inc. Transfer to May 24. nardo Antenna Systems Inc., owner and Whitcom is subject to separate application Delegation authority by order: Granted operator of CATV system at San Diego: (See WGHQ -AM -FM and WVOX-AM -FM application by General Television Inc., scheduled prehearing conference for May Kingston and New Rochelle. both New Lewes, Del., for new community antenna 29, and hearing for June 22. (Doc. 17443). York, respectively). Ann. May 22. relay station to serve CATV system in And on May 22 designated Hearing Ex- Lewes- Rehoboth Beach, Del., and waived aminer Elizabeth C. Smith to serve as (Continued on page 76)

BROADCASTING, May 29, 1967 69 IBröádçarstinq CLASSIFIED ADVERTISING

DEADLINE: Monday Prec eding Publication Date SITUATIONS WANTED 25 per word -$2.00 minimum, payable DISPLAY ads $25.00 per inch. -STATIONS FOR SALE, WANTED TO in advance. Checks and money orders only. Applicants: If tapes BUY STATIONS. EMPLOYMENT AGENCIES, and BUSINESS OPPOR- or films are submitted please send $1.00 for each package to TUNITY advertising require display space. 5" or over billed at cover handling charge. Forward remittance separately. All tran- run -of -book rate. scriptions, photos, etc., addressed to box numbers are sent at All other classifications 35f per word -$4.00 minimum. repudiates any liability or owners risk. BROADCASTING expressly No charge for blind box number. responsibility for their custody or return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., HELP WANTED 30C per word -$2.00 minimum. Washington, D. C. 20036

RADIO -Ilelp Wanted Announcers- (cont'd) Announcers -(coned) Management DJ who can handle nightspot, 6 -12 midnight. Expanding Operation. Need experienced an- Must be experienced with good voice and nouncer with third for MOR and news. pleasant personality. Salary open. Major WLDS, AM & FM, Jacksonville, Illinois. Station manager -salesman. Single station market, Florida. Send tape and resume to market, FM, excellent potential. One -third Box E -213, BROADCASTING. Immediate opening for 2 bright, energetic, (1) interest available to proper person top 40 DJ announcers -one with first phone Midwest. Box E -289, BROADCASTING. Need 1st phone announcer, announcing and and one with third with broadcast endorse - production foremost. Growing organization ment-at leading, Central New York group Wanted: Manager for Texas small market in middle -Atlantic area. Above average operation. Rush tape and background infor- daytimer. Opportunity for man with experi- starting salary. Reply, Box E -237, BROAD- mation to: Program Director, WTLB Straus ence in sales, programing, news to step up CASTING. to management. Send resume, tape, picture Broadcasting Group, Utica, New ]fork. to Box E -271, BROADCASTING. Modern country format station in the mid - Needed immediately MOR man with Ist Manager top sales and west looking for DJ with first phone. Here's phone. Good permanent position with oppor- -must have -notch your chance to work with progressive top tunity for advancement. $150 per week, $5 community relations record to qualify for notch outfit. Immediate opening. Send tape raise every six months, 45 hour shift 4$ opportunity to expand with multiple station and resume to Box E -252, BROADCASTING. hours total. Car necessary. Call Radio Sta- operation. Immediate need is for Hot tion WTOR, Torrington, Connecticut, 203- Springs' only full time station. Excellent Top 40 DJ, major East coast market. Im- 489 -4181. salary. Complete resume first letter, please. mediate opening. No screamers. Solid citi Box E -323, BROADCASTING. zen type. Send recent photo, tape, refer- First phone announcer needed for daytimer ences. Box E -295, BROADCASTING. $500 monthly, Send tape and resume to Needed immediately: General sales manager WWCM Radio. Box 227, Brazil, Indiana. for upper midwest top rated, top 40. We Starter with ambition, some sports know- have the ratings, the rates and the business how, content with northeast small town. Rapid advancement for management poten- to make you money. Beautiful facility. At- Box E -342, BROADCASTING. tial announcer -salesman with growing com- tractive draw and incentive, with great op- pany. Send tape and resume to Boyce portunity for advancement in our AM, FM, Personality top forty jock for 6 to mid- Hanna, Box 199, Shelby, N. C. 28150. TV group. Box E -383, BROADCASTING. night show. Three years experience -top Expanding Top Forty chain needs two top forty. First phone -no maintenance. Send men immediately. First phone. One man to Sales air check, resume. Box E -352, BROAD- take over #1 rated mid -day show in major Large market group operation seeks sales- CASTING. market. Must have strong personality. Major man in smaller market looking to move up market pay. Other man must be able to Must be management material. Complete Southern California needs 1st -announcer. take over Chief Engineer duties and handle group benefits. Send particulars to Box E- Excellent pay-no beginners. Box E -360, #1 rated board shift at medium market 255, BROADCASTING. BROADCASTING. Top Forty. Salary open. Send tapes and resume with salary demands to W. R. Taft, Springboard to management and security. Dominant Virginia, medium market MOR General Manager, P. O. Box 1227, Everett, Midwest seven station group needs sta- seeks mature, experienced, morning man Washington 98201. ble, hardworking representatives. Guarantee fully aware of how to appeal to rural and plus commissions, fringe benefits, good urban audiences. If you re the man we Florida Gold Coast ... Adult fulltime CBS training. Opening created by promotion. need you'll find a happy home here. Sta- . First ticket, no maintenance . . Eve - Send photo and resume to Box E -355, tion also operates TV and interchanges ning serenade host ideal working conditions BROADCASTING. personalities. Beautiful scenic area. Send and crew, all fringe benefits ... Salary open complete resume, salary, picture, references creative freedom, double in sales, if quali- Excellent opportunity in medium upper to Box E -371, BROADCASTING. fled, for limitless opportunity. We believe midwest market. Top rated station. Top and promote good radio and our personal- earnings, excellent account list. Box E -364, Wanted immediately. Announcer, Salesman. ities who create it. Call collect 1- 305 -278- BROADCASTING. Afternoon air trick in Top Central New 1420. York Excellent South Florida radio station in fast market. Guaranteed salary plus 15% Announcer, C growing commission. Immediate opening. No phone &W station, beginners con- market will appoint General Sales calls. Rush sidered, also sales if desired, needed im- Manager. Send complete resumes to Radio. tape and resume to WOSC- mediately, south Georgia 912 -436 -0123. 1501 South Flagler Drive, West Palm Beach AM-FM, Oswego, New York. Florida. Announcer with first phone. Good music Technical WTIG- Massillon- Canton, Ohio needs sales- station. NBC affiliate. KCEE Radio, P. O. Chief engineer for top -rated 5000 watt CBS man announcer with or without first class Box 5803, Tucson, Arizona. network station in state capital city. Many ticket. Salary. Commission. Work into sales company benefits. Write Box C -137, BROAD- manager position. A Great Scott growing Immediate opening soul B&B Di. First CASTING. opportunity. ticket preferred. Full information KDKO, Denver. Experienced maintenance engineer for 5000 Creative salesman with sales and promotion watt AM station in northeast. Salary ap- experience. 5 kw station in Aspen. An- Announcer weatherman: Immediate open- proximately $200 per week. Write Box C -138, nouncing not required but experience with ing experienced weatherman- commercial BROADCASTING. programing and management helpful. Im- announcer. Excellent opportunity in top mediate. References and resume Aspen quality market. Contact Lamar Smith, First phone engineer needed by modern Broadcasting Corp. Box E, Aspen. Colorado. KUTV, Salt Lake directional station in Iowa. Must be able City, Utah. to learn construction and maintenance. Box Announcers Pro, rich voice, colorful delivery. Needed D-48, BROADCASTING. immediately. Talented, mature Jocks Wonderful city excellent con- Maintenance technician. Radio and TV. Must and newsmen; Good ditions. Send tape, resume photo to Bob have minimum secure Top 40 positions with a future open Stevens, KXYZ, Houston, Texas. a of five years experience in group operation. Send tape, resume to and hold a Radiotelephone first class license. Box C -171. BROADCASTING. Need versatile man with first phone. Top Location: West Florida. Reply Box E -228, 40 and Country & Western Format with BROADCASTING. News oriented announcer to join 10 -man program some Middle of the Road. No maintenance. Engineer first class license, Studio and staff In highly successful midwest good pay, ideal working conditions and fa- medium market station. Salary based on cilities. Progressive station with transmitter experience preferred. Send re- ability and experience. Box E-42, BROAD- many fringe sume with first letter. AM regional and FM CASTING. benefits. Call or send tape and resume to in Northeast Ohio, Box E -316, BROAD- Jack R. Gennaro, WFHR AM/FM, Wisconsin CASTING. Metropolitan market in coastal Southeast. Rapids, Wisconsin. . Announcer with first phone for com- Management -electronics ability - general bination AM -FM night shift (5 P.M. -MN) Experienced combo - heavy news /sports management high speed audio tape dupli- 40 hr. week. $125 to $150. Box E -160, MOR. Salary $150, first phone. WHMC, cation, Chicago. Experience not necessary. BROADCASTING. Gaithersburg, Maryland. Box E -366, BROADCASTING. Like top 60 radio? Water skiing? Swimming? WHEW Buffalo, requires an articulate, ma- Chief engineer for 1 kw AM non -directional Fishing? If you have a first phone, we have ture 12 P.M. -3 P.M. air personality, young station southeastern Massachusetts. No an- an opening. Start $120 weekly. Fringe bene- and aggressive, no radio gypsy, solid citizen. nouncing. Need take -charge guy for all fits. Come on down to South Florida, Box Tapes, biographical sketch, and picture. technical matters. Contact Manager, WALE, E-103. BROADCASTING. Mail to Jefferson Kaye, Program Director. Fall River, Mass. 607 -674 -3535.

70 BROADCASTING, May 29, 1967 Technical-(Cont'd) Technical-(Cont'd) Sales Strictly engineering. Opportunity: personal, Beginner needed to break into State capi- Slide pitches - Spec tapes -Promotions - professional. Many fringe benefits. Near tol coverage with 7 station group. Excellent Sales-Results-Dollars. Contact me now! Phila. WCOJ, Coatesville, Pa. experience following Romney. Send photo Box E -234, BROADCASTING. and resume to WITL, Lansing, Michigan. Chief engineer -Must have successful super- Experienced Muzak sales manager. Will visory experience to take complete charge Newsman needed to join top rated AM long and build extra profits into your Muzak !ran. of maintenance and supervision for FM news team for progressive station. Be- chise. Box E -247, BROADCASTING. established 5 -kw. 6 -tower AM and 180 kw come a member of an expanding four sta- 2 sub -channel MX FM. We will pay for tion group. Rush tape and complete resume Working sales manager available July 1, your experience. All details first letter in- to WNYR, Rochester, N. Y. with or without investment, Experienced, cluding detailed resume, salary require successful, top business and character ref- ments, etc. Reply: WEAW Evanston, Illinois. Production- Programing, Others erences. Medium market preferred, Box E- Chicago -Immediate opening for experi 357, BROADCASTING. enced first phone engineer. Maintenance Girl Friday needed who knows full opera- and board work, no announcing. Paid life tion of small station including bookkeeping, Sales experience, college degree, military insurance and hospitalization. Send resume billing, payroll, copy, air work. Some travel discharge, creative mind married, 27 years WFMF, Chicago, Illinois 60601, or call 312- between company owned stations with old wants opportunity to sell in mid -west. 372 -7838. owner. Box E -102, BROADCASTING. Box E -361, BROADCASTING. New 1st needed to work into seven station Group operator has openings for program group. Excellent training, fringe benefits directors in two southern cities with top 40 Announcers and challenge. Send resume to WITL, Lans- rock experience. Must be promotion mind- ing, Michigan. ed. contest oriented, idea man. Production Top 40 DJ, tight board, solid news com- ability on commercial spots very important. mercials. Box E -151, BROADCASTING. Immediate opening 1st phone, AM Direc- Annual salary in top four figures to start tional and FM possibly Operations Manager. plus annual bonus based on ratings and Salesman announcer play -by -play! Prefer Contact Manager, WKDN, Camden, New business produced. Send complete details Southeast sportsminded station, 33, perma- Jersey. 609- 365 -7200. together with outline of successful ideas you nent and dependable. Box E -251, BROAD- have developed. Box E -277, BROADCAST- CASTING. Transmitter Maintenance Technicians -VOA. ING. The Voice of America, United States In- "Can you top this!" $175 per week for a 6 formation Agency, needs candidates for op- Top 40 PD, pleasant East coast major mar- year professional first- phone, MOR an- eration and maintenance of high powered ket. Want exciting mature man with ideas nouncer. Seeking position in top 50 market. transmitters and complex receiving sys- and stability. Send recent photo, tape, refer- Veteran, married, 29. Box E -268, BROAD- tems located in North Carolina, California, ences. Box E -297, BROADCASTING. CASTING. Ohio and overseas. Jobs require a minimum of five years progressively responsible Immediate need for 3rd ticket production of man who also Top 40 . . . First phone . Five years transmitter (250 watts or more) operating will handle short daytime . . . shift. Send air check, resume and Top 100 markets including two as PD and maintenance experience, and/or ex- photo- Currently Top southern market . . . Army perience at graph to Dave Schneider, Program Director, commercial point -to -point com- complete ... Married . . Best references munication transmitter stations or as a KLWW, Cedar Rapids, Iowa. 52406. past and present. Box E -303, BROADCAST- transmitter development and /or test engi- Immediate opening 1st phone, AM Direc- ING. neer. Salary varies with applicants experi- tional and FM. Possibly Operations Manager. ence and ability. Presently from $7,200 to Contact Manager, WKDN, Camden, New Mature beginner desires announcer job. $12,000 per annum. Send applications for Jersey. 609- News, country and "good" music. Write overseas positions to Chief, VOA Person- 365 -7200. commercials ,Broadcast school course. Third nel Office, Room H -101, Tempo E. Sixth Creative copywriter (male or female) for class with broadcast endorsement. Box E- Street and Adams Drive, S.W., Washington, well established busy organization. Experi- 305, BROADCASTING. D.C. 20547. For positions in the United States ence preferred but creativity most impor- forward applications to the Inter -Agency tant.. . Send resume, picture, sample copy Pro announcer, mature, stable, conversa- Board of Civil Service Examiners, U.S. Civil or tape to Don Foutz, WROV, Roanoke, Va., tional style, family, mild winters. $150. Box Service Commission, Washington D.C. 20547. 24015. E -307, BROADCASTING. An Equal Opportunity Employer. RADIO Morning man PD now at top 10 MOR seeks NEWS airshift in major, Airshift -PD in medium Situations Wanted- Management market. Veteran Northeast only. Box E- News oriented announcer with 1st phone. 309, BROADCASTING. Send resume, references now for challeng- Experienced . Owner, Manager, Sales ing job with future. Start $125 or better. Manager, Salesman . You name it . DJ announcer single college graduate draft Box D-81, BROADCASTING. (everything but engineer) . who loves exempt Tight board, Strong news, Need medium to small market radio. not , commercials. Aggressive salesman. Depend- additon to large, well -equipped news (I ap- department. Midwest independent with repeat not) interested in more than a able ambitious. Personable, excellent modicum of salary . only interested pearance. 3rd endorsed. Will relocate. Pre- heavy news schedule. Salary open. E -43, in an opportunity to make money, (so fer L. A. or Miami area -Will consider all BROADCASTING. long as in the right general area) thru replies. Some experience -a lot of desire. Young, articulate, high IQ news director profit sharing . (dirty republican) . . Box E -310, BROADCASTING. looking for opportunity to express personal plus an opportunity to buy in . (natur- beliefs and convictions in idealistic- minded, ally when I think advantageous) . (dirty Mature announcer first phone presently em- youth conscious, midwest, small market op- republican). Your interest and call letters ployed, MOR or C and W. Professional eration. College town. Write Box E -250, and I'll know more about your market sound personality DJ available two weeks BROADCASTING. than.... So, I'm an egotist too.... Please, notice. Excellent news and events. Have nothing that has a potential of less than Mustang, will travel. Box E -311, BROAD- Looking for competent news director for $25M to me. Interviews, but no resumes, CASTING. station in Midwest ... want aggressive, in- available. Box E -235, BROADCASTING. telligent man who can "Get The News." First phone Top 40 jock, Experienced. Will Salary open. Box E -272, BROADCASTING. 17 years broadcast management experience. relocate, Box E -312, BROADCASTING. Excellent record. Seeking growth opportu- Top 40 newsman, large market on East nity, warm climate, prefer Florida. Stability Top 40 jock ( #1) production ( #1) in top coast. Send tape, references, recent picture. sought and offered. Currently employed. 50 market now with ( #1) knowledge of Box E-296. BROADCASTING. Box E -302, BROADCASTING. music. Box E -313, BROADCASTING. Wanted: News and Public Affairs Director for Radio -TV station in northeast. Must Experienced manager has new, refreshingly Negro DJ trained by top professionals. be college graduate, at least 25 years old, different programing idea, suitable for Strong on news, Tight board. All types family man with broadcast experience. . southern metropolitan markets. Box E -24, music. 3rd endorsed. Box E -317, BROAD- Responsible for all news and public affairs BROADCASTING. CASTING. for radio -TV station. Will supervise three Successful, creative, experienced! General man news operation. Send resume, picture, manager. Exceptionally strong personal Young Negro Disc jockey. Very good news- tape to Box E -306, BROADCASTING. salesman who can lead, train, manage, pro- caster. Available First of June. Box E -318, Midwest AM station needs experienced gram, promote. Box E -330, BROADCAST- BROADCASTING. newsman. Gather write, air. Send tape. ING. resume, picture. Nice station and commun- Invest ten minutes to listen to tape of ma- ity. Box E -332, BROADCASTING. Owners!! Need a solid, hardworking, ex- ture, beginning DJ/announcer who may perienced manager with proven record of have just the bright, natural sound you're Additional man for outstanding medium - results? Box E -345, BROADCASTING. looking for. MOR afternoon or evening market New England news department. Ex- shift, near NYC preferred. College graduate, perience in airing, gathering, writing, and General Manager seeking medium market 3rd endorsed. Box E -324, BROADCASTING. editing news desirable -but will train will- operation, New England, New York, New ing news beginner with good on- the -air Jersey, or Pennsylvania. Background in all Experienced announcer, sales, play -by -play. potential. Rush short news tape, full re- phases. 15 years experience programing, TV, family man currently employed past 4 sume. references, writing samples. All ma- production, sales, administration. Married. years same employer, have 1st ticket pre- terial returned. Box E -334, BROADCAST- Solid track record. Box E -368, BROADCAST- fer midwest, available in June. Box E -326, ING. ING. BROADCASTING. Summer relief newsman. Able to report, You have a management opportunity in good write, edit tape and deliver. San Francisco sized market. You expect experienced sta- Professionally trained di. Tight board, com- Bay area station. Start mid -June. Send re- tion manager, excellent sales person, with bo third endorsed. Florida area preferred. sume and tape. Box E -349, BROADCAST- broadcasting. sales management, advertising Box E -327, BROADCASTING. ING. background, and ideas, enthusiasm, dedica- Newsman-sales or news -sports -sales. Me- tion to increase market acceptance and bill- Draft exempt, 1st phone. five years, an- dium southwest market. Salary plus coming. Present employment- several years nounce top -forty, programing experience, mission. Resume, references. play- by -play sales major market, Box E -372, BROAD- news, small markets need not reply. Box air check to Box E -359, BROADCASTING. CASTING. E -329, BROADCASTING.

BROADCASTING, May 29, 1967 71 Announcers- (cont'd) TELEVISION-Help Wanted TELEVISION -Help Wanted First hone, announcer -some sales -2 years Sales experience. The catch, I'm a girl. Univer- NEWS -(Coned) sity graduate, June, degree in speech. Can Group owned station needs salesmen to do the job. Box E -331, BROADCASTING. cover regional and local accounts in North- Newsman. Major station in top 50 market east. The aggressive salesman could be- seeking outstanding, creative on -air news DJ, newscaster, experienced creative, de- come salesmanager, even station manager, reporter, for full Monday -Friday schedule. pendable, tight board. Will relocate, third at of Applicant must have extensive experience endorsed. Box E -336, BROADCASTING. one stations in Northeast -Central in on- the -air reporting, news -film photog- Atlantic or West Coast operations. A real raphy, editing and production techniques. Summer of 67-available June 10, college challenge with good advancement. Send Salary commensurate with ability. Send two years experience, no prima donna, tight resume, photo and past history to Box tape, picture and complete resume to Box board, third class ticket, groovey di. News- E -165, BROADCASTING. E -320, BROADCASTING. caster; combo -man, Box E -337, BROAD- CASTING. A great opportunity for experienced TV Mature energetic News Director for primary salesman in line for salesmanger's position. affiliate. Must have strong desire to serve Attention PD's, managers, etc. Major market You prove yourself in rapidly growing new as a responsible citizen in a growing area. anncr/salesman /newsman with family de- station. Excellent commission against draw. Unique challenge guaranteed for the right sires relocation. All markets considered. Box Top market. Send full details Box E -308, Prefer resident of midwest. Box E- A -346, BROADCASTING. BROADCASTING. 3225 BROADCASTING.ROADCASTINGt C/W air personality. 15 years experience with country music. Air work, copy, pro- Announcers Production -Programing, Others duction and PD type position preferred with no sales required but accepted for Sports Director, if you consider yourself Color VHF needs additional floorman direc- commission. Serious, sober, ambitious non - a well -rounded, talented Sports Director, tor. Excellent opportunity for aggressive drifter. References. Available after notice to who can shoot film, edit and prepare crisp, young man who wants to learn direction, long time employer. Salary $125.00 up. Reply exciting sports copy and well trained in scenery construction, and local production. Box E -350. BROADCASTING. on the air presentations, you may qualify Full details, including salary requirements as our sports guy. We are a top 50 station in first letter to Box E -230, BROADCAST- Experienced sports play -by -play and news- in an exciting sports area. Submit tape, ING. man seeks medium -large market. Box E -351, picture and complete resume to Box E -319, BROADCASTING. BROADCASTING. Experienced producer -director for new position in expanding ETV station. Will work Sportscaster. Experienced. All sports. Col- Immedite opening experienced staff anncr in new building with new top -line equip- lege, family. First phone. Box E -353, BROAD- for TV adlib, commercial and news. Con- ment including I -O equipped mobile unit. CASTING. tact Lamar Smith, KUTV, Salt Lake City, Master's degree required. Send credentials Experienced talented air personality looking Utah. to Dr. Duane Tucker, WBGU -TV, Bowling for a MOR or pop station, Box E -365, Green, Ohio 43402. Bowling Green State Uni- BROADCASTING. versity is an equal opportunity employer Technical and as such will give consideration for em- First phone top 40 jock, large -major markets Major midwest market TV needs 1st clam ployment without regard to race, color, North -South, Draft free. Box E -369, BROAD- creed, religion, or national origin. CASTING. engineer. VHF full power. If just recently licensed or long on experience send resume Promotion Director -KTSB- Television, pres- Detroiter. Some DJ experience College en- to Box D -221, BROADCASTING. ently establishing the second commer- thusiastic Top 40, Fred 313 -928 -5104, 15899 Have new first class license? Experience cial video facility in Topeka. the State Hanover, Allen Park 48101. not necessary, will train new man in full Capital of Kansas, is seeking an energetic studio transmitter operations. Must be Promotion Director capable of formulating Los Angeles talk show producer seeks flexible. and executing on -air and complementary change. Will relocate for MOR format. Under new management and grow- media campaigns, as well as coordinating Mature, married veteran, 3rd endorsed ing fast. Box E -92, BROADCASTING. the Stations total community involvement broadcasting school, experienced. Vernon Chief engineer for full time network stain Civic-Political affairs. The facility will be Batterson, 5842 Lemon Ave.. Long Beach. tion in Northeast market ... right person a total color operation, affiliated with the California 90805. (213) 423 -4451. will have growth opportunities with new National Broadcasting Company. Emphasis TV group. Appllcants should have knowl- shall be placed upon producing quality lo- Journalism student, commercial experience. edge of transmitter, studio, microwave gear cal programming and evolving a positive 1st phone, veteran, wants summer job. MOR, as well as color transmission. Send resume community image. Growth is unlimited as news, sales -you name it, ru do it. . . to Box E -164, BROADCASTING. the Studio Broadcasting System evolves Mature authoritative. . . Available June into a multiple group operation. The appli- 15. Paul Schmdit, 627 University Ave., S.E., Maintenance technician. Radio and TV, cant must possess creative copywriting abili- Minneapolis, 612- 336 -3117. Must have a minimum of five years experi- ty, be cognizant of photographic techniques, ence. and hold a Radiotelephone first class and graphic composition. Submit resumes, Technical license. Location: West Florida. Reply Box with salary requirements, to Mr. Alan B. E-227. BROADCASTING. Bennett, Studio Broadcasting System, Post Wanted -lst phone. 16 years small station Office Box 2700. Topeka, Kansas 66601. Tele- experience --eng, combo chief, Box E -170. Experienced UHF transmitter engineer par- phone: Area Code 913 -232 -8205. BROADCASTING. ticularly qualified in Klystron installations for new UHF station in San Francicso area. Production -Facilities Manager - KTSB -Tele- Florida. Radio -TV transmitter engineer. Box E -328, BROADCASTING. vision, presently establishing the second Strong maintenance. Some board work. commercial video facility in Topeka, the Make offer. Box E -304, BROADCASTING. Management electronics ability general State Capital of Kansas, is seeking a highly management -high speed audio tape- duplica- dynamic and creative Production- Facili- Earnest inexperienced looking for position tion, Chicago. Experience not necessary. Box ties Manager, capable of administering the radio /television technician. First phone E -367. BROADCASTING. Program Department. The Studio Broad- three years college. Eastern area preferred.- casting System will be a total color oper- Box E -347. BROADCASTING. Television engineer wanted with experience ation, with elaborate special effects equip- in video tape and or studio operation and ment, video tape animation, and chroma key Broadcast maintenance, five inspections per maintenance. Liberal fringe benefits at grow- capabilities. Considerable emphasis shall be week $30, plus hourly. Mailtronics 109 Pine - ing ETV center in southwest. Position avail- placed upon establishing a community -mind- tree Woodbridge, Va. able June 1st. Reply to Lynn Dryer, Chief ed image. through sophisticated production Engineer, KAET -TV, Arizona State Uni- and programming services. Local origina- NEWS versity, Tempe, Arizona 85281. tion, with strong documentary and taped features, shall be promoted. A commercial Ten years in broadcasting, seven in news. Need studio and transmitter technicians with video tape division, employing intricate pro- Awards prove effectiveness. Digging, writ- first class licenses for growing Northern duction techniques shall also be implement- ing my strengths. Quality statons in million California TV station. Send resume to Chief ed. KTSB -Television will be affiliated with markets midwest, east. Box E -338, BROAD- Engineer at KVIQ -TV, Eureka, California. the National Broadcasting Company. Growth CASTING. is unlimited, as the Stulio Broadcasting Sys- 1st phone engineer opening. Contact Chief tern evolves into a multiple group operation. Twelve years radio experience. Good back- Engineer, WGEM AM- FM -TV, Hotel Quincy, Candidates must possess a minimum of two ground interest Quincy, Illinois. A. C. 217 -222 -6840. years of commercial or educational televi- oportunity $150aa week. E-344, BROADS sion direction, with an intimate familiarity CASTING. Studio engineer with first phone -Permanent with motion picture and video tape produc- position. Contact Chief Engineer, WQAD- tion techniques. Submit resumes, with salary News director 250,000 lower Hudson Valley TV, 3003 Park 16th St., Moline, Illinois. requirements, to Mr. Alan B. Bennett, Stu- market. Good delivery-reporting- weekly dio Broadcasting System, Post Office Box interview show- Seeking step up In metro Looking for experience. Live color, color 2700, Topeka, Kansas 66601. Telephone: Area N. Y. news -sports. Married, 28. Box E -348, VTR and color film with new modern equip- Code 913 -232 -8205. BROADCASTING. ment. WREX -TV, Rockford, Ill. has an opening for a first class engineer. TV experience TELEVISION Production-Programing, Others desirable but not necessary. Contact Chief Engineer WREX -TV. Situations Wanted Experienced promotion man desires to relocate. Can handle all phases of promotion. Management Box E -314, BROADCASTING. Help Wanted News General manager for medium to large mar- Program director, 1st phone, top -40. Box Newsman. Midwest network affiliate needs ket. Thoroughly experienced every phase. in- E -333, BROADCASTING. an all round newsman to gather, write and cluding national and local sales. Can estab- air material. Will handle his own film shoot- lish new station or develop old one into Real "pro ". Program director, air trick. Ten ing. Photo experience desirable but not nec- highly profitable property. Also, capable years experience, five in present position. essary. News experience is necessary. Grow- manager- developer of group -operation. A Ready for "giant step." Box E -335, BROAD- ing company good future. Write in confi- quality competitor. Box E -48, BROADCAST- CASTING. dence. Box E -270. BROADCASTING. ING.

72 BROADCASTING, May 29, 1967 Sales Equipment-(Cont'd) Instructions- (Cont'd) Hi -speed Tape Duplicating system Announcing, programing, production, news- Television sales manager. Excellent record. Presto operation. MyOsystem works. Box C -95, BROADCAST- (60 ips). Master, four slaves. Full track casting, sportscasting, console Fine condition; presently producing syn- disk jockeying aggnd all phases of Radio and dicated "good music" program (7 -t5 ") go- M.B.A., 35, major television group sales, some ing stereo. $2,000. Radio Center, P.O. Box qualifedaprofessional teachers. The nation's accounting. Former small market radio gen- 150, West Springfield. Massachusetts, 01089. finest and most complete facilities eral manager. Major client advertising ex including own, commercial broadcast perience. Desire management with incentive, We have up -dated our studio equipment and KEour approved veterans community involvement. Box E -362, BROAD- have a large quantity of good used record- traainin . Elk1nsInstitute, CASTING. ing and photo equipment for sale. Write Road, Dallas, Texas 75235. for complete list. Northwestern Incorpo Technical rated, 011 S.W. Hooker St., Portland, Ore- The Masters, Elkins Radio License School gon 97201. of Atlanta, offers the highest success rate all Class License schools. Hurry 1st phone limited experience audio, main- UHF. G. E. of First - tenance. Production background. Box E -315, For sale immediately -12 kw only a few more seats left this year. Fully BROADCASTING. klystron TT -25 -A transmitter. Also omni approved for Veterans Training. Elkins directional G. E. Helical 5 bay antenna. Radio Lincense School of Atlanta, 1139 Chief engineer presently employed. 15 years Channel 42. Also 180 ft. of 3t1" transmission Spring Street, Atlanta, Georgia 30309. television experience includes construction, line. And 9 new spare elbows. Any offer operation, administration, transmitter color considered. Must be sold now -Call 415- Be prepared. First Class FCC License in six proof, studio color film, video tape, micro- 432 -7710. weeks. Top quality theory and laboratory reloca- instruction. Fully approved for Veterans wave, C.A.T.V. Desires permanent R. F. Bridge general radio 916 -A like new Training. Elkins Radio License School of tion with stable organization. Box E -358, $490.00 Advance Radio, 124 S. Douglas St. BROADCASTING. New Orleans, 333 St. Charles Avenue, Wilson, N. C. 27893. New Orleans, Louisiana '10130. NEWS GB Electronics, 410 Meadow Lane, Oreland, Pa. Camera chains, TK 60 updated to 31, Since 1946. Original course for FCC first TK 60 Marconi, TK 21, Dropout Compensa- class radio telephone operators license in News Director, past four years supervising six weeks. Approved for veterans. Low-cost 15 -man radio -TV department. Station sale tors, Varitol 10 to 1 and other lenses, Sync dictates change. Available immediately. 20 generator, monitors, Camera cradle & mike. dormitory facilities at school. Reservations -321. Used video tape. Much more. . . . required. Enrolling now for July 12, Octo- years broadcasting. Box E BROAD- ber 4. For Information, references and CASTING. MISCELLANEOUS reservations. Write William B. Ogden Radio Station cancels news! Veteran reporter avail- Operational Engineering School, 5075 War- able soon. Member Sigma Delta Chi and 30,000 Professional Comedy Lines! Topical ner Avenue, Huntington Beach, California National Assoc. Sports Writers & Broad- laugh service featuring deejay comment 92647. (Formerly of Burbank, California). news- sports introductions. Free catalog. Orben Comedy casters. Experienced all phases Books. Atlantic Beach, N. Y. "Warning" accept no subeitute, REI is #1 operation. Box E -340, BROADCASTING. in - success - guarantee - lowest tuition - Deejays! 6000 classified gag lines, $5.00. highest reliability of all five (5) week Production -Programing, Others Comedy catalog free. Ed Orrin, Boyer Rd., schools. FCC 1st phone license in five (5) Mariposa, Calif. 95338. weeks. Tuition $295. Rooms and apartments 10 years experience. Producing, directing, $10 -$15 per week Over 95% of REI grad- filming, editing, writing. All kinds of pro- Instant gags for Deejays- Thousands of one - uates pass the FCC exams. Classes begin grams in color. Ready to move to produc- liners, gags, bits, station breaks, etc. Listed June 26-July 31. Write Radio Engineering tion /operation manager or executive pro- in free "Broadcast Comedy" catalog. Write: Institute, 1336 Main Street in beautiful ducer. Invest 5 cents postage. See if I'm Show -Biz Comedy Service -1735 East 26th Sarasota, Florida. your man. Box E -341, BROADCASTING. St. Brooklyn. N.Y. 11229. R. E. i. Kansas City, Missouri. Five week BUY One -Liners, gags, exclusive in your market! course for FCC 1st class Radio Telephone WANTED TO -Equipment 1000-415.00: 2000 -$25; 3000 -$30.00. Lyn license. Guaranteed. Tuition $295. Job place- Publications, 414 Mason, San Francisco, ment. Housing available for $10 -$15 per We need used, 250, 500. 1 kw & 10 kw AM California. week. Located in downtown Kansas City transmitters. No junk Guarantee Radio st 3123 Gillham Road. Telephone WE -1 -5444. Supply Corp., 1314 Iturbide St., Laredo, Call letter auto plates, studio banners, bump- For brochure & class schedules write home Texas 78040. er strpis, etc.- Broadcast Services, Box 35. office: 1336 Main St., Sarasota, Florida. Owens Cross Roads. Ala. 35763. Wanted to buy -One SK800 tube socket for Telephone 955 -8922. 4CX1000A tube. Box E -354, BROADCAST- 30 minute quickie tape. Sexy gal-voices. Be sure to write, BROADCASTING INSTI- ING. $10. Davis Enterprises, P.O. 981, Lexington, TUTE, Box 6071, New Orleans, for radio Kentucky. announcing careers. FOR SALE - Equipment Over 100 radio stations in 50 states are New York City's only school specializing in Television radio transmitters, monitor. using and reordering our program log 1st class license prep. and radio -TV an- tubes, microwave, cameras, audio. Electro- forms. Designed for easy log analysis. nouncing. Active job service coast -to- coast. find, 440 Columbus Ave., N.Y.C. Inexpensive. Imprinted with your call and Veteran approved -licensed by N. Y. State address. As low as $8.00 per thousand. Contact Announcer Training Studios, 25 Co -axial cable-Heliax, Styroflex, etc. Air. Write for samples, prices. Fast, complete W. 43rd St., New York, N. Y. OX 5 -9245. foam and solid types. Unused at surplus union printing for the broadcast trade prices. Guaranteed -TDR tested. Write for Biggs- Johnston -Withrow. Box 1309. Beckley, See our display ad under Instructions. Don list. S. W. Elect. Co., Box 4688. Oakland. West Virginia 25801 -affiliated with WJLS, Martin School of Radio & TV. Cal. 94623. Phone 415 -832 -3527. WBKW, WKNA. First phone in six to twelve weeks through 6 Bay RCA turnstile on channel 9. 6 bay The Brain Radio Service, ideal for progres- tape recorded lectures at home plus one RCA turnstile on channel 4. 1600 feet of sive broadcasters, loaded with contests, pro- week personal instruction in Washington, 3íi, coax line with dual hangers. 2000 Mc motions and sales ideas, plus a daily script, Memphis, Hollywood or Minneapolis. Fif- microwave equipment. Box E -370, BROAD- to give announcers a fresh and entertain- teen years FCC license teaching experience. CASTING. ing sound. Exclusive in your market. First Proven results. 95% passing. Bob Johnson come -first served! Write today for a 30-day Radio License Instruction, 1060D Duncan Notice of public sale- Complete Schafer trial. Satisfaction guaranteed! Signed Brain Place, Manhatten Beach, Calif. 90266. 1200 automation system-including Ampex Radio Service, P.O. Box 1475, Lubbock, playbacks, spotter, memory unit, time ma- Texas, 79408. chine, production unit and associated tech- RAnifl nical equipment. On June 20, 1967 at 10:00 INSTRUCTIONS am -KWAC Radio, 5200 Standard Road, Bakersfield, California 93308. May be ex- FCC License Preparation and /or Electronics amined anytime prior to sale at same ad- Associate Degree training. Correspondence dress. Address inquiries for more details courses; resident classes. Schools located in to Manager KWAC at same address or call Hollywood. Calif., and Washington, D.C. For NEED HELP? area 805-327 -9711. information, write Grantham School of Elec- tronics. Desk 7 -B. 1505 N. Western Ave., Schafer automation 1-CU-9 control unit. Hollywood. Calif. 90027. Your ad here . . . 1 -PBR rack with 3- Ampex-350 playbacks. 1- MU -3 -R preparation unit, all accessories. Elkins is the nation's largest and most re- Like new., cost $12,800.00, sell $7,500.00. spected name in First Class FCC licensing. ICKA, Inc., 320 -2nd W. Seattle 98119. Phone Complete course In six weeks. Fully ap- 206- 284 -8600. proved for Veteran's Training. Write Elkins Institute, 2603 Inwood Road, Dallas, Texas FM modulation monitor. McMartin TBM 75235. 3500 new still ln box. We bought it and went stereo, cannot use it now. $900.00; The nationally known six -weeks Elkins gives you an international WHRL, Albany, N.Y. 518 -283 -1123. Training for an FCC first class license. Conveniently located on the loop In Chicago. audience Collins 12H console ... complete with power Fully GI approved. Elkins Radio Lincense supply and instruction book Price , School of Chicago, 14 East Jackson Street. For Rates See Page 70 F.O.B. Madison Wisconsin $225.00. For fur- Chicago, Dunois 60604. ther information write WMAD Radio, Box 4308. Madison, Wisconsin 53711. First Class License in six weeks. Highest success rate in the Great North Country. For Sale: RCA TF -12 -BH antenna for chan- Theory and laboratory training. Approved nel 12. Excellent condition. Contact Roy for Veterans Training. Elkins Radio License llroauIcaslîllg Adamson, P. O. Box 789. Grand Junction, School of Minneapolis, 4119 East Lake Street. FRF SUSINESSWEEKLY OF TELEVISION ANTI RADIO Colorado 81501. Minneapolis, Minnesota 55406.

BROADCASTING, May 29, 1961 73 RADIO RADIO OPENINGS TV OPENINGS Help Wanted-Announcers

1. Program Director for Top 10 midwest 1. Combination Radio -TV personality ANNOUNCER market. Conservative middle of the for 50,000 watt east coast power- Station in first 10 markets is looking for road operation with plenty of prestige. house. Strong news and talk back- sparkling DJ with verve and eloquence $15,000. ground preferred along with general for Negro- format station. Top salary for on- camera TV background. $15,000 the right man. Send audition tape and 2. to $18,000. resume to: Talk personality for Top 5 market sta- Box E -339, Broadcasting. tion. Gabber ... must be really hot 2. General Manager for Top 15 market and controversial for this one. Salary network affiliated station. A I!lITTIIIIITIITTIITIIIITI open. real winner for a man presently employed 3. Morning man for Top 10 market rock- as General Manager with an out- MAJOR er. No screamers . . . only humorous standing station. Sales Managers will SAN FRANCISCO personalities need apply. Up to $25; not be considered for this opening 000. . only applicants with well estab- watt lished track records as General Man- 50,000 station agers. Potential for $50,000 first 4 Can you beat Chicago's top morning is looking for a Sports Director. Must year for job well done. have a solid background and be top man? Lots of good men have tried quality specialist in commentary. No failed, and but one brave Chicago 3. 11:00 PM newscaster with strong play -by -play required -but desired. station thinks there may be somebody commentator background can get up Send tape and resume to: who can do the job. We'd like to fo $25,000 per year with one of our hear your tape. clients. Straight forward news de- Box E -343, Broadcasting. livery will not get this opening, so 5. Program Manager with outstanding make certain your videotape comes .IIlIIIIIIIlI1III21I !III II, news background for one of nation's with plenty of authority. r best known stations. Must presently We Need A be in Boston, Philadelphia, Chicago 4. Sportscaster presently in Top 20 or New York City to qualify for this market. Sports must be a way of life GOOD opening. $25,000 to $35,000 depend- ... not just a job. $18,000. Morning Man ing upon background. with a First Class license immedi- 5. Meteorologist. Must now be working ately. WIOU in Kokomo, Indiana in Top 50 markets to be considered 6. Program Director for Top 10 market for position. $15,000 for the (70,000 population) is the only AM modern MOR station. Top 40 back- right man. Station in the city. Our company ground considered. Also, great air owns 7 Radio Stations. This is a personality needed for same station. 6. Operations Manager for midwest TV fine position. Excellent pay for the Money is no problem for either of station in Top 30 market, these openings. Approxi- right man. No Floaters please. Prefer mately $12,000 but negotiable for man between 25 and 35 years of right man. age. Good character and you are 7. Production Manager for Top 10 mar- if good in production you will be even ket MOR station. Must be creative 7. Assistant General Sales Manager for with big voice. Opportunity to do leading southeast TV station. $14,- more valuable to us. If you are in- weekend show for the right man. $9- 000 to $16,000 for young man on terested contact J. C. Jeffery, WIOU, $10,000. the way up. Area 317 Telephone 453 -1212 in daytime, Night Telephone 453 -6704. Call 8. News Director for Top 40 station with collect. We are fulltime. -5,000 watts - If you are one of the 17 Most major group. Prefer a man midwest affiliated with CBS Radio Network. or east. $10,000. Wanted Men, please send a well prepared resume for representation to our clients 9. Time and Temp jock for Top 15 sta- for the above open- Help Wanted-Sales fion. Must have polish and stability. ings. Send aircheck for radio open- ,,,,, ,,,,,,,.... ,,,,,, ,,,,,,,,,,,,, $15,000 to $17,000. ings and videotape for television openings if applying for an on -the- i ACCOUNT EXECUTIVE We're a multiple group operation with our 10. Newsman. Must have authoritative de. air position! No fee fo applicants complement of AM, TV G FM stations. is 1 full executive that do livery and ability to dig out and re- as all service charges are assumed i We need an account can business. Our opening is in a Top 10 market write the hard news. to find Major by the client. All initial inquiries with AM, TV G FM operation. Let me hear chain operation has opening in one of about your track record. Send complete re- will be handled by mail. requirements. their Top 40 outlets. $10,000. sume and salary Box E -261, Broadcasting.

`Nationwide Help Wanted Production GBroadcast Personnel ARE YOU THIS MAN? Somewhere in the Southeast there must be a talented young man who can fill the Gonsultants position of PD at a prestige medium market station. He is dependable, imagi- native and conscientious. All applicants 645 NORTH MICHIGAN AVENUE CHICAGO 60611 AREA CODE312 -337 5318 will be carefully screened. This is a key position with an excellent future and employee benefits. Send resume and recent sir check to Box E -262, Broadcast- ing. All replies confidential.

74 BROADCASTING, May 29, 1967 r Production Cont'd NEWS EMPLOYMENT SERVICE RADIO PROMOTION 527 Madison Ave., New York, N.Y. 10022 DIRECTOR Leading national station representative TV NEWSMAN looking for young man who is Radio Sales KOVU Promotion writer. PR and graphic ability helpful. Sacramento, California Box E -373, Broadcasting. BROADCAST PERSONNEL AGENCY Experienced newsman capable of Sherlee Barish, Director l'ELEVISION gathering, writing, and delivering on I lelp Wanted -Management camera. Submit resume and VTR or SOF to: INSTRUCTIONS Business Manager Salary $10,000- $12,000 for business Personnel Department Obtain manager with major East Coast televi- McClatchy Broadcasting LICENSE aioa station. Terrific future growth. Send YOUR FCC 1ST CLASS Resume to: 21st & Q IN 6 WEEKS Ron Curtis at the Nationwide Broadcast Personnel Sacramento, California Consultants DON MARTIN SCHOOL 645 N. Michigan Avenue Chicago, Illinois OF RADIO & TV Sales (America's Foremost School of Situations Wanted Production Broadcasting) est. 1937 Individualized Instruction o Most Comprehensive Methods MAJOR FILM COMPANY o Utilization of Visual Aids Operations or Produetion Manager o Highly qualified Instructors TV/Radio s One Low cost until completion has opening Presently employed but desires to relocate with o Inexpensive accommodations nearby group in operations or production management posi- for tion. Almost 20 years experience (but still only Next Class Scheduled to Start Midwest representative 37) in TV /Radio at station and agency levels. June 19th. Background of responsibility for heavy schedules, local and national, commercial and program Register Now- Classes Limited CONTACT production. Young enough to be eager, ener- For additional information call or write: getic,-old enough to be realistic, resourceful. Write or wire - DON MARTIN SCHOOL Bob Neece Box E -325, Broadcasting. OF RADIO & TELEVISION Continental Plaza- Chicago ARTS & SCIENCES May 31 -June 2 BUSINESS OPPORTUNITY 1653 N. Cherokee HO 2 -3281 Hollywood, Calif. 90028 Announcers FOR SALE -Stations SPORTS REPORTER Franchise

needed for daily sports show on WHAS- Distributorships 1 000 W. -Non Directional TV & Radio. for Daytime -Small single market New Must be able to plan and write imagina- Mexico --a acres -3 B.R. house -Sta- tive sports programs and conduct interest- Seeburg tion building, equipment all going. Ill health -Must sell. $40,000 terms, cash ing interviews. Play -by -play secondary. Music Systems 136.000. Write 2937 Parish St.. WIchita Send full resume, audio tape and recent Falle. Texas 76308 -or Call 817- 892 -7045. photo to: Background Alan Wilson Seeburg Music Library Personnel Department WHAS Leading U. S. manufacturer, expanding ÇConfidential Listings 525 W. Broadway distributor territories, offers to those who RADIO - T V -CAT V Louisville, Kentucky 40202 qualify distributor franchises for background music, with wire, FM multiplex and on-location systems. Manufacturer G. BENNETT LARSON.INC. backs o your operation with factory field 701 Help Wanted -Technical engineering service, selling aide, national R.C.A. Building, 6363 Sunset 8Ivd.. Suite advertising. Ills experts train workw Hollywood, California 90028.213/469.1171 with you to help assure success.s For BROKERS -CONSULTANTS BROADCAST FIELD personal executive interview: ENGINEERS Seeburg Mugir Library 1500 N. Dayton Street RCA Chicago, 111. 60622 !tt Pte AfÌeDitt Prnher33 If you have experience in the maintenance of UHF or VHF transmitters, tele- 116 CENTRAL PARK SOUTH vision tape or color studio equipment we NEW YORK. N. Y. can offer you a career opportunity as a FOR SALE -Equipment 265 -3430 field engineer. Relocation unnecessary if you are now conveniently located near good air transportation service. RCA offers outstanding benefits, Including 011714 liberal vacation, eight paid holidays, life N.E. small daytime $135M terms insurance, retirement plan. Plus free M.AtI. medium fulltime 200M 75M medical insurance for you and your fam- TRANSMITTERS South medium TV 850M cash i ly. AM 5 KW-$13,900 M.W. metro fulltime 1.3MM cash Write: Mr. J. V. Maguire, RCA Service AM Dual Company, CHIC, Bldg. 225, Cherry Hill, Reliable S.W. major daytime 200M 29% Camden, N. J. 08101 FM 1 KW-$5,195 An Equal Opportunity Employer CCA CHAPMAN ASSOCIATES RABIO CORPORATION OF AMERICA ELECTRONICS CORP. ia CCAI GLOUCESTER CITY. N. J. 1609)4561716 2045 PEACHTREE, ATLANTA, GA. 30309

BROADCASTING, May 29, 1967 75 (Continued from page 69) sole stockholder of each of five licensees in- Lyle Davis as executors of will of M. Philip volved. Cote now owns 100% of WOHP. Davis (4254 %), and William Weaver (15 %). KSMB(FM) Lafayette, La. -Seeks trans- KTUC, KFMM(FM), WKLC -AM -FM and Voice of the Orange Empire Inc. Ltd. is fer of control from Jules M. Arceneaux et 50% of WERT- AM -FM. Mr. Kandel now wholly owned by Davis Broadcasting Co., al to Sugarland Broadcasting Inc. Princi- owns other 50% of WERT -AM -FM and and stock of Davis was owned by M. Philip pals: Rudolph A. Barras, president and 100% of KYVA. Consequently Cote is pro - and W. Thomas Davis. Consideration $52,500. James L. Gray, secretary- treasurer (each posing to relinquish positive control of Action May 22. 30 %), Floyd Bernard, Paul M. Cochran and WOHP, WKLC- AM -FM, KTUC and KFMM WGCH Greenwich, Conn.- Broadcast Bu- John R. McHugh, all vice presidents (each (FM) for negative control (50 %) position reau granted transfer of control from Walter 20 %) and John H. Coco, executive vice and Mr. Kandel is doing same with re- S. Lemmon to Mrs. Anne Lemmon, executrix president (20%). Mr. Coco is 50% partner spect to KYVA. Relationship (50 % -50 %) of estate of Mr. Lemmon. Mrs. Lemmon will in new AM in New Iberia, La. Mr. Bernard with WERT -AM -FM remains unchanged own 35.44 %. Action May 17. is 50% partner in new AM in New Iberia, except that such interests will be held By memorandum opinion and order, La. and is also chief engineer at WRJW through 2588 Newport Corp. Mr. Kandel Commissioner Cox dissented; Commissioner Picayune, Miss. Mr. McHugh is stockholder will also retain 3354% ownership in WMON Johnson concurred, FCC granted application in KATC(TV) Lafayette, La. Mr. Cochran Montgomery, W. Va. Consideration: Cote by Sam H. Bennion for assignment of CP has no present interests available. Mr. will contribute $78,855.74 to capital of of KBYN(TV), ch. 13, Twin Falls, Idaho, to Barras is secretary- treasurer and one -third KTUC by cancellation of station's indebted- Boise Valley Broadcasters Inc. Consideration owner of two boat rental concerns. Mr. Gray ness to Cote. 2855 Newport Corp., Cote $3,000. Modified CP for KBYN to increase is office manager of boat rental concern and Inc. and Mr. Kandel have each subscribed power to 3.06 kw and ant. height to 41 ft.; president and 50% owner of home insulation for five shares of common stock of New- extended time to construct station, and company. Consideration: $41,290.90 plus port at $100 per share. Ann. May 19. denied opposing petition by KLIX Corp., liabilities. WDXI Jackson, Tenn. -Seeks assignment licensee of KMVT(TV), ch. 11, at Twin WFCR(FM)n Amherst, Mass. -Seeks as- of license from Dixie Broadcasting Co. to Falls. Action May 17. signment of license from WGBH Educa- same. David M. Palmer, partner deceased. WTGI(FM) Hammond, La.- Broadcast Bu- tional Foundation to University of Massa- Licensee overlooked necessity for filing to reau granted transfer of control from War- chusetts. Principals: Robert J. McCartney FCC for consent to assign license. Ann. ren H. Verlander to David C. Blossman. and Kenneth W. Johnson, secretary and May 18. Tangi Broadcasting Inc., licensee of WTGI treasurer respectively. No consideration in- WWGM and WSET(FM, CP only), both is applicant for renewal of license; it also volved. Ann. May 23. Nashville-Seeks assignment of license holds CP to increase power. Principal: Mr. WGHQ -AM-FM Kingston and WVOX -AM- from Second Thursday Corp. to Apex Com- Blossman desires to purchase all outstanding FM New Rochelle, both New York -Seeks munications Corp. for $215,000. Principals. stock of Tangi and station. He owns 50% transfer of control from Whitney Communi- John E. Murdock Sr. (28.4 %) president, of WARB Covington, La. and is vice presi- cations Corp. to Whitcom Inc. Whitcom is John E. Murdock Jr. (3.8 %), vice president dent and on board of Blossman Hydratane Delaware corporation incorporated this and L, S. Lawo Jr. (3.2 %), director, et al. Gas Inc. Consideration $60,000. Action May month. No stock as yet has been issued. Messrs. Murdock Sr. and Lawo are presi- 22. It is contemplated that Whitcom will issue dent and vice president, respectively, of WKLW -FM Grand Rapids, Mich.- Broad- 30,000 shares to John Hay Whitney for Murdock Acceptance Corp., loan company. cast Bureau granted assignment of license $3,000,000. Subsequent to transfer it is pro- Mr. Murdock Jr. is employe of loan corn - from Kenneth W. Van Prooyen to West posed that WCC will merge into Corinthian pany, Ann. May 19. Michigan Telecasters Inc. for $57,000, in ad- Broadcasting Corp. and that Mr. Whitney KBRZ Freeport, Tex. -See Lake Jackson, dition, assignor or his son is to be paid will contribute up to approximately 49% of Tex. Ann. May 19. $12,000 over four years for consulting. Prin- his common stock of Whitcom Inc. to WCC KLJT(FM) Lake Jackson, Tex. -Seeks cipals: Lewis V. Chamberlain Jr., president. Associates, general partnership in which he transfer of control from James A. Hair - and William C. Dempsey, executive vice has 72.5% interest. Consideration $11,500.- grove (deceased) to Sue B. Hairgrove, president, plus stockholders. Assignee is 000 plus adjustments labeled $1,600.000. (See executrix of estate. Principals. Sue B. permittee of WZZM-TV Grand Rapids, ap- WANE-TV Fort Wayne, Ind., etc. above). Hairgrove, is 66% owner of KBRZ Free- plicant for license for new TV in Grand Ann. May 22. port, Tex. Stanley McKenzie (17 %) owns Rapids and CP for new TV in Battle Creek, KSRN(FM) Reno-Seeks transfer of con- 17% of KBRZ Freeport and 454% of KWED all Michigan. Action May 19. trol from Craig F. Culver (40% before, none Sequin, both Texas. Garfield Kiel (17 %) WBNR Beacon, N. Y.-Broadcast Bureau after) to Carl E. and Marjorie L. Ro liff (60% a'so owns 17% of KBRZ and 51% of KWED. granted assignment of license from WBNR before, 100% after). Consideration: $11,000. No consideration. Ann. May 19. Inc. to Beacon Broadcasting Corp. for $405,- Ann. May 19. 000. Principals: Robert E., president, Alford WKIX- AM -FM, SCA Raleigh. N. C- ACTIONS H., vice president and secretary, Lorraine, Seeks assignment of license from WKIX KRSA -AM -FM Salinas, Calif.-Broadcast chairman of board and George Lessner, Broadcasting Co. to Southern Broadcasting Bureau granted assignment of licenses to treasurer and Maurice Rosenblum (each Co. for $1.500,000. Principals: James W. KRSA Broadcasters Inc.; Consideration 20 %). Mr. Robert Lessner is vice president, Coan, chairman of board and assistant $180,000 with agreement by assignor for five director and has 25% interest in Lance treasurer (11.85%), John G. Johnson, presi- years not to compete within 25 mile radius Productions Inc., and is secretary, director dent (10.73 %) et al. Southern Broadcasting from Salinas. Action May 22. and has 25% interest in Liberty Library has 50% interest in Jefferson Cablevision KLOK San Jose, Calif. -Broadcast Bureau Corp. All other principals are concerned Corp. (CATV), and is licensee of WSGN granted transfer of control from P. & T. with same, except Mr. Rosenblum, who is Birmingham, Ala., WTOB Winston -Salem, Davis Investment Co. to W. Thomas Davis, free lance motion picture sound engineer. N. C., KTHT Houston, KOY Phoenix, William Lloyd Davis and Elizabeth Lloyd Action May 19. WGHP -TV High Point, N. C., and is one -third Davis as trustees under 1967 Tom Davis KSPL -AM -FM Diboll, Tex.-Broadcast Bu- owner of Birmingham Television Corp., Trust (50.02 %) and Philip C. Davis and reau granted assignment of license from permittee of WBMG(TV) Birmingham, Ala. Carolyn Lyle Davis as executors of will of Arthur Temple Jr. to Piney Woods Broad- and has applications for ch. 64 in Cincin- M. Philip Davis (49.98 %). Consideration for casters for $90,000. Principals: J. Harold Bates nati and ch. 31 in Stockton, Calif. Ann. 20 shares of stock as follows: transfer by and Leroy J. Gloger (each 40 %) and C. A. May 22. 1967 Tom Davis Trust to M. Philip Davis of Neal Pickett (20 %). Mr. Bates is attorney and WOHP Bellefontaine and WERT -AM -FM one share each of stock of following: Davis has interest in leasing heavy equipment. Van Wert, both Ohio; KTUC and KFMM Farms Inc.; Del Norte Lemon Co.; Davis Mr. Pickett is Federal Housing Administra- (FM) Tucson, Ariz.; WKLC -AM -FM St. Management Corp., and Bellevue Cattle Co. tion director. Mr. Gloger has 100% interest Albans, W. Va., and KYVA Gallup, N. M.- Action May 22. in Industrial Broadcasting Co. d/b as Radio Seeks transfer of control from Cote Inc. to KWIZ -AM -FM Santa Ana, Calif.- Broad- Station KIKK Pasadena, Tex.; 51% interest 2588 Newport Corp. In each case. licensee cast Bureau granted transfer of control from in Your Host Inc., magazine publishing; corporation remains intact, but 2588 New- Davis Broadcasting Co. to W. Thomas Davis, 100% interest in construction and ranching port Corp., newly organized corporation. William Lloyd Davis and Elizabeth Lloyd and Nor -Temp Broadcasting Co., operating 50% owned by Cote Inc. and remaining 50% Davis as trustees under 1967 Tom Davis KIKK -FM, and 50% interest in shopping owned by Raymond I. Kandel, will become Trust (42,Z%), Philip C. Davis and Carolyn center. Action May 23, COMMUNITY ANTENNA ACTIVITIES The following are activities in com- About $100,000 will be invested in the in- City will receive 8% of annual gross rev- stallation, which will include a 90 -foot mas- enue. less tax and installation fees. munity antenna television reported to ter tower and underground cable. An esti- Walkersville, Ind.- Frederick Cablevi- BROADCASTING, through May 24. Re- mated 1,200 subscribers will receive Los sion Inc. has been granted a franchise. The Angeles and San Diego stations. a closed - town will receive 5% of the monthly service ports include applications for permis- circuit educational channel, and a service charges collected. channel. Pleasant Hill, Mo.-Pleasant Hill Telecable sion to install and operate CATV's, North Lake Tahoe, Calif.- Thomas Kirby Inc., Chicago. and Kansas City Suburban grants of CATV franchises and sales of has applied for a franchise. Newspapers Inc. have each applied for a Golden, Colo. -Time -Life Inc. (multiple franchise. Both firms would charge sub- existing installations. CATV owner) has applied for a franchise. scribers $5.50 monthly. The city would re- Installation fee and monthly service charge ceive 5% of the firms' annual gross revenue. Indicates would be $17.50 and $7 respectively. City Freehold Township, N. J.- Continental franchise has been granted. would receive 3% of annual gross revenue. CAD/ Corp., multiple CATV owner, has ',arbiter county, Colo. -Time -Life Broad- applied for a 10 -year nonexclusive fran- cast Inc. (multiple CATV owner) has ap- chise. Installation fee and monthly service Belvedere, Calif. -Clear View Cable Sys- plied for a franchise. charge would be $19.95 and $4.95 respec- tems has reapplied for a franchise. A 20- Central City. Ill. -Able Cable Inc. has ap- tively. City would receive 3% of monthly year franchise was granted last month to service charge and $100 annually. Cable Television Inc., Marin. ri3 %a of theha annual ss revenue.eieeeceve Geddes, N. Y.- Newhouse Broadcasting Healdsburg, Calif.-Blonder- Tongue Lab- Beech Grove, Ind. -General Electric Corp. and General Electric Cable Corp. oratories. Newark, N.J., has been granted Cablevision Corp. (multiple CATV owner) (both multiple CATV owners) have each a franchise. has applied for a franchise. Viewers would applied for a franchise. Monessen, Calif. -Tex Video Inc. has ap- receive a 12- channel system. Putnam county, N. Y. -Putnam CATV plied for a franchise. Monthly service Carmel, Ind. -CATV Inc. has applied for a Inc. has applied for franchises in Carmel, charge for a 9- channel system would be $4. franchise. Southeast, Patterson, and Kent. Perris, Calif, -Video Communications Delphi, Ind. -General Vicion Cable Inc.. Portland. Ore.-Cascade Cablevision of Corp., Palm Springs, Calif., has been granted Fort Wayne, Ind., has applied for a fran- Portland, Telecable Inc. of Seattle and West a franchise. The city will receive a minimum chise. River Co. have each anplied for a franchise. of 3% of gross revenue which is expected Hartford, Ind. -Soundvfsion Inc. (O.K. All rates would be $90 for installation and to run between $2,000 to $3,000 annually. Wright, pres.) has been granted a franchise. 55.60 for monthly rental. 76 (FOR THE RECORD) BROADCASTING, May 29, 1967 HE new president of Needham, est thing in the world to go on for 39 Harper & Steers considers himself Radio messages weeks with a regular show and have 'something of a late bloomer in the a winner every single week. When broadcast media. you've been in the studio watching The admission is pure modesty, marked the path them throw these things together on though, since James L. Isham (pro- their time schedule you realize this is nounced "Eyesham ") for some two the highest -pressure art there is." decades has been involved with radio to the top Mr. Isham believes all of the media and television as well as other media facts and figures are important elements for many clients. By college training, in the advertising planning, but he says however, he originally expected his towns." creativity is the key and the message calling would be chiefly in the print and Mr. Isham, however, would readily must fit the medium. He cites two graphic arts fields. exchange that problem for many of of Needham's "classic radio success" From his corner office atop Chicago's today's more sophisticated headaches cases as suitable examples. These have Equitable building Mr. Isham can view in television advertising. Audience and involved Campbell's V-8 vegetable juice the Michigan Avenue bridge. He sponsor fragmentation along with open- and the food seasoning, Ac'cent. The doesn't have to look though. The scene ing and closing clutter are among those latter since has scored high in TV too. he is indelible, etched ever since May cites. V -8 still is strong in radio "and out- 1948 when he first worked on the "I don't blame the networks a bit sells anything in the market today," Swift account for NH &S's predecessor, for controlling their program content," Mr. Isham notes. Mr. observes, Needham, Louis & Brorby. Swift then Isham noting that the "Back in the late fifties," he relates, in was a sponsor of the ABC Breakfast public holds the real key the vote "V -8 was an old and established prod- Club show. of its viewing. Personally, Mr. Isham uct with good steady sales which had "During those years I got an appre- admits, he is a very selective viewer. levelled off. We did extensive research ciation of the power of radio when used "On the other hand," he says, "I on attitudes and awareness and found frequently enough," Mr. Isham recalls. have great sympathy for the creative most people familiar with V -8 juice. "I formed a belief," he says, "which is problem in programing. It's the tough- Half liked it better than tomato juice this: If you are going to use any me- but unless they saw it on the shelf dium, use enough of it to do some they never thought of it. Our goal was good." WEEK'S PROFILE to move it from the back of the mind Radio -TV User Needham, Harper to the front." & Steers recognizes the power of the Taking Chance Radio came to be broadcast media just as emphatically. the lever along with a commercial The agency last year put 54% of its theme that in itself has become some- total billings of $94 million into tele- thing of a classic in the past seven years vision. Radio got 15.7% of the expendi- of regular use and variation. Mr. Isham ture. making NH &S one of the largest laughs about how people first thought buyers of this medium. the agency must be crazy to recom- The agency spends nearly as much mend putting the entire budget on a in radio as it does in magazines (18.2 %) single radio commercial. and considerably more than it does It had evolved in the early -morn- in newspapers (10.5 %). Needham is ing hours when one of the agency heavy in package goods although its writers got some of his nightclub - total list is well diversified. musician friends together for a session Among the broadcast users in the after work. The spot was polished up NH &S Chicago and New York -based at a regular recording studio the next account family are these: Ac'cent, Ar- day and presented to the client. mour, Borden, Campbell Soup, Con- But the venture was no gamble. With- tinental Air Lines, General Cigar, Gen- in four months the campaign had to be eral Mills, Grove Labs, Household interrupted because the current pack of Finance, Johnson Wax, Kraft, Massey - V -8 was nearly exhausted. Ac'cent's Ferguson, Morton Salt, Narragansett sales story is much the same after the James Livingston (sham - President, Brewing, Oertel Brewing, Sucrets, Ram- Needham, Harper & Steers, Chicago; b. initial budget went 100% in radio. bler Dealers (greater New York -New April 28, 1920, St. Louis; bachelor of Mr. Isham never would have become Jersey) and State Farm Insurance. journalism, University of Missouri, 1942; president of Needham if it hadn't been Mr. Isham has vivid impressions of served in Navy in World War Il as for radio in a rather roundabout way. lieutenant; copywriter, K. E. Shepard Ad- radio and television achievements for vertising, Chicago, 1946; radio writer, He also had to knock persistently on products with which he was associated Donald L. Campbell Associates, Chicago the agency's door for a couple of years in account work or in later creative public relations firm, 1947, and later before he first was hired. But that's executive capacities. He feels he got same year copywriter at Aubrey, Moore getting ahead of his story. & Wallace Advertising, Chicago; joined in his After release from the Navy in 1946, a real baptism radio early in in- Needham, Louis & Brorby (NH &S prede- volvement with Johnson Wax and the cessor), May 1948 as assistant account Mr. Isham and his wife lived briefly Fibber McGee and Molly series. executive becoming executive following with his parents in St. Louis. He knew "Johnson was an early entry in tele- year and elected VP- account supervisor, he wanted to get into advertising. vision too," he recalls, and when Pride 1954; elected VP in charge of creative "This sounds like a scene from a very services, 1959 and following year was bad Hollywood movie," Mr. Isham furniture polish was introduced in 1952 elected to board, appointed executive a number of one -station markets gave VP and member of executive committee; says, "but Mary and I were talking a good laboratory in which to witness became vice chairman of executive com- about whether I should look in St. the overnight impact of a single committee, 1964 and president of agency, Louis, Chicago or New York. Just then mercial. "Stores were cleaned out the March 1967; m. Mary Josephine Dobbin, this tune comes over the radio, 'Chi- Kansas City, Mo. March 6, 1943; children 'That's next day," he relates, "and we couldn't -Randolph 18, John 14 and Bill 11; hob- cago, Chicago', and we said, keep Pride in stock in the one- station bies- music, gardening, golf. it'."

'BROADCASTING, May 29, 1967 77 EDITORIALS

First step In a bind

AS far as they go, the changes that have been proposed in LAST week's appellate -court affirmation of a trial -court the commercial time standards of the National Associ- decision that held CATV's liable for copyright in- ation of Broadcasters' television code are progressive. They fringements will force the cable operators to seek a new promise larger opportunities for the creative scheduling of law that is more favorable to their cause. The cable in- advertising messages. terests will probably go through the motions of appealing We cannot refrain, however, from expressing regret that to the Supreme Court, but nobody expects that process to the television code board decided to retain, and indeed result in anything but delay in the application of the exist- slightly tighten, the explicit limits on commercial time per- ing copyright law to CATV systems. CATV must turn to mitted by the code. Some day the television establishment the Congress for relief. must bring itself to the realization that as long as it main- The future of broadcasting-CATV relations may be sig- tains fixed standards that it expects all stations to observe, nificantly affected by the outcome on the Hill. it is inviting the government to regulate by those same Tactically, CATV is in unenviable shape. The House has standards. passed a new copyright bill that would afford CATV no Because they introduce at least a measure of flexibility more protection than the present law affords it. That leaves to the code, the new standards proposed by the code board the Senate as the cable operators' surviving hope. How merit the approval that the NAB's television board will be much help can CATV get in the Senate? asked to give at its meeting June 28. That action, how- Clearly it is useless for the cable operators to ask the ever, must not be taken as the last that is needed. Senate for total relief. The House has already explicitly rejected a proposal to exempt CATV from copyright lia- One -track minds bility and would doubtlessly do so again if a bill containing such a provision were returned from the Senate. Prob- ably the best that CATV can get from the Senate and hope U the political candidate broadcasting and campaigning to get during reconsideration in the House is some sort of have become absolute synonyms. Mere mention of ra- statutory limit on copyright liability. dio and television on the floor of either House or Senate is A precedent for specialized liability was set by the almost certain to give rise to questions as to how House incum- on behalf jukebox bents can glom free time. of operators, who lobbied through a royalty limit of $8 per year. Presumably CATV would pre- When the bill for creation of the Corp. for Public Broad- fer a law establishing its royalties as a percentage (a small casting was being debated 10 days ago, Senator William one, needless to say) of revenue. Proxmire (D -Wis.) wanted to know why the two major The prospect that CATV may be written a parties couldn't get free time, presumably for all federal into new copyright law with a prescribed of payments campaigns. The fact that the question had nothing to do scale for its use of copyrighted with the pending legislation for material is not to be taken lightly by subsidized broadcasting broadcasters. didn't deter prolonged debate. That kind of law would put broadcasters at a disadvantage in negotiating for exclusive rights to program To get the debate back in the groove, Chairman Warren exhibiton. It would install CATV in a favorable Magnuson (D- position Wash.) of the Senate Commerce Committee to pick up whatever programing it wanted, at a federally made an observation that, unless clarified, would seem to established (and modest) royalty fee, while broadcasters confirm the widely held suspicion that subsidized broad- were forced to pay for their programing at prices set by casting could become deeply enmeshed in partisan politics. a free market. Mr. Magnuson said the effort is to get ETV up to the point Broadcasters may be sure that where such considerations can be evaluated "and maybe the CATV interests will be working hard to get their case they could perform a service politically." before the members who count in the Senate. The broadcaster position needs sim- Last week, in the continuing debate on the financing of ilar missionary work. elections, Senator Albert Gore (D- Tenn.), who led the fight to repeal the 1966 presidential campaign financing act, proposed a new bill that would give candidates a choice between public and private financing of their campaigns. And, as always, the cost of broadcast time was a key point. A kicker in his bill would direct the FCC to issue regulations "requiring" free radio and television time for candidates for federal office. The FCC could no more "require" stations and networks to provide free time than it or any other agency could require newspapers and magazines to provide free space. But if Congress would recognize broadcasters for what they are -mature practitioners of journalism -it would repeal the stifling Section 315, which is the real culprit in blocking free time. The vast majority of broadcasters are prudent. They would allot free time equitably, without the self- defeating necessity of satisfying the equal-time demands of every splinter party or crack-pot candidate. There is no easy way, or any other way, out of the dilemma. What's involved is the trust and faith that the Founding Drawn for BROADCASTING by Sid Hix Fathers envisaged when they guaranteed freedom of the "Remember, no plugs for your beer. . . You're here to press, of which broadcasting is now a full- fledged member. discuss the city's industrial growth!" 78 BROADCASTING, May 29, 1967 KTUL -TV'S "The Five Civilized Tribes" Documentary Wins Another *Major Award

'Western Heritage Award, presented to KTULTV, April 17, 1967, for the best documentary color film, "The Five Civilized Tribes: An Unfinished Journey"

YI PPY- I -O- KI ° AY!

A new acclaim, the Western Heritage Award, follows the coveted Edward R. Murrow Award, presented to KTUL -TV for its excellence in production of "The Five Civilized Tribes" story.

KTUL -TV's News Director, Jack Morris, and his staff, Photog- rapher Harold (Red) Statum, and Script Writer Bob Gregory, spent 7 months in research, writing and production of this hour -long color film which depicts the culture, cus- toms and hardships of the "Trail of Tears" Indians. Many government officials, Indian leaders and thousands of viewers expressed their appreciation to KTUL -TV for the film's authenticity, beauty and deep insight into the past and present problems of the Indians. Jack Morris received the Award from KTUL -TV and Griffin -Leake TV, Inc. are grateful to the Chill Wills, Master of Ceremonies at the National Cowboy Hall of Fame and Western Heritage Center Western Heritage Awards Banquet in for this recognition. Oklahoma City.

KTUL-TV TULSA "YOU'RE ONTO A (IV ) OOD THING"

A GRIFFINLEAKE TELEVISION STATION The basic philosophy at KRON -TV, San Francisco, is to produce programs which are in the public interest.

The management and staff are extremely proud THE GEORGE FOSTER PEABODY AWARD Board elected to honor KRON -TV for having produced and broadcast the most outstanding local television public service program series during the year 1966.

Thank you. KRON-TV SAN FRANCISCO NBC AFFILIATE represented by PETERS, GRIFFIN, WOODWARD, INC.