Marc Schröder on the New Collaboration Between Clipfish And

week 23 / 6 June 2013

400 HOURS ON DEMAND Marc Schröder on the new collaboration between Clipﬁ sh and BBC Worldwide

Luxembourg France United States Luxembourg RTL Group to be Bibiane Godfroid America’s Got Talent RTL Group celebrates listed in the SDax on Un air de Star kicks off season eight 6th environMINDday week 23 / 6 June 2013

400 HOURS ON DEMAND Marc Schröder on the new collaboration between Clipð sh and BBC Worldwide

Editor, Design, Production RTL Group Corporate Communications & Marketing

k before y hin ou T p r in t

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW

RTL Group to be listed in the SDax RTL Group p. 7 Marc Schröder on partnering with BBC Worldwide Information for all Mediengruppe RTL Deutschland employees interested in p.4–6 trading in RTL Group shares RTL Group p. 8–9

Bibiane Godfroid has conﬁ dence in Going green at work Un air de star RTL Group M6 p. 13 p. 10

SHORT Americas’s Got Talent is back and better than ever NEWS FremantleMedia North America p. 11 p. 15–16

Big Picture p.14 Grand Finale of Ruža Vjetrova RTL Televizija PEOPLE p. 12 p.17 “WE ARE

High-quality BBC series are now available on PURSUING A Mediengruppe RTL Deutschland’s video platform Clipfish. Marc Schröder CLEAR BRAND explains the strategic rationale to Backstage. STRATEGY”

Luxembourg – 30 May 2013 Mediengruppe RTL Deutschland

Marc Schröder, Managing Director RTL Interactive

4 At the beginning of June, RTL Interactive announced it had signed an extensive collaboration with BBC Worldwide involving about 400 hours of TV series programming. As the collaboration gets underway, Clipfi sh will begin by showing several free series from the entertainment, science fi ction, comedy and thriller genres. Marc Schröder, Managing Director of RTL Interactive, says: “The fi lms and series will be free for viewers. We aim to fund the offer primarily through advertising.”

One highlight of the new offering is the 12th season of Top Gear, the Emmy Award-winning international car magazine show. This year, the series was Thorsten Sandhaus, Managing Director Clipfi sh entered in the Guinness Book of World Records as the world’s most-watched documentary series The BBC Worldwide series offers fans formats from in factual entertainment. Furthermore, the fi rst and a variety of genres. In the British science fi ction in some cases second seasons of the series Little series Torchwood, an undercover team of Britain, Torchwood, Hustle and Spooks are already specialists protects the earth from alien threats. available now. Spooks is also an award-winning The comedy series Little Britain entertains viewers series, having won a Bafta in the ‘drama series’ with a collection of wacky short sketches. In Spooks, category. MI5 agents counter threats including terrorists, nuclear weapons and poison gas. In the series Hustle, In addition to his role as Managing Director of a group of London con artists target the criminal RTL Interactive, Marc Schröder is a member of underworld with brilliant tricks and scams. the Mediengruppe RTL Deutschland Management Board, responsible for the company’s strategic “The BBC is basically synonymous with high-quality development. “We are pursuing a clear brand series,” says Schröder. “I fi nd Top Gear interesting strategy,” says Schröder. “Users who want because I have a passion for motor sport, but I’d to watch our TV shows after they have been also like to watch Spooks, and the science fi ction broadcast can do so on the respective Now series Torchwood.” family channels online or in some cases in an app. RTL Now, Vox Now, N-TV Now and Super RTL The BBC Worldwide collaboration also makes Now even offer this for the big screen already, in formats available on the Now family video-on- TV quality via Hbb TV.” demand offer. These include BBC Exklusiv reports on VoxNow.de, the documentary series Bomb Clipfi sh was launched in 2006 as a broadcaster- Squad and Bomb Hunters on RTLNitroNow.de and independent platform and started focusing on the adventure series Sinbad on SuperRTLNow.de. professionally produced content by 2008 which As part of the cooperation, the expansion is marketable to advertising clients. About of the BBC Worldwide range to include paid 90 per cent of the viewed videos are profession- content is also planned, thereby further ally produced. “Since its launch in 2006 Clipfi sh strengthening Mediengruppe RTL Deutschland’s users can also watch broadcaster-independent transaction-based and therefore advertising- content, including more than 55,000 offi cial independent lines of business. The series will also music videos at latest count,” says Schröder. be available via the free Clipfi sh apps for I-Phone, “At the beginning of 2013, we tested a broadcaster- I-Pad and Android smartphones and tablets. independent, advertising-fi nanced feature fi lm offer for the fi rst time and were very pleased by the Marc Schröder: “Besides the core target large number of viewers. That is why we have now audience of the 14 to 29 demographic we are also expanded the fi lm section and have added series to reaching audiences beyond that. In addition to our long-form selection, in the form of broadcaster- the cooperation with the BBC animated series like independent TV series.” Thorsten Sandhaus, Lucky Luke and the Emmy-nominated mystery Clipfi sh Managing Director adds: “This gives series The Lost Room have already been advertisers even more attractive opportunities to available since the beginning of June through a place their messages on Clipfi sh.” partnership with the provider Filmconfect. A number of high quality, ad-fi nanced fi lms with actors such as Christopher Walken, Ed Harris, Ewan McGregor, Ralph Fiennes and Sophie Marceau will also follow on Clipfi sh.” Next > 5 Screenshot from Clipfi sh.de

CLIPFISH IN BRIEF

2006 – Launched by RTL Interactive

2008 – Early focus on professionally produced and video clips which are marketable to advertising clients. More than 90 per cent of video views involve professional content

2010 – Launch of I-Phone and I-Pad app. App for Android smartphones and tablets added in 2011. Video views on these mobile devices already surpass online views in some cases

2011 – Launch of Clipfish Music – with over 50,000 music video clips, one of the most extensive and broadest music video offerings in Germany

2012 – Launch of Clipfish Music for smart TV sets via HbbTV

2012 – Launch of Dooloop.tv as a music TV offer for the social media. Its main target group is the 14 to 29 demographic, but target groups beyond this also play an important role

2013 – First long-form content in the form of ad-financed full-length films. In June, launch of high quality BBC series including Torchwood, Spooks, Hustle and Top Gear. A further expansion of the BBC offer, including paid-for content, is planned for the middle of the year.

6 RTL GROUP TO BE LISTED IN THE SDAX RTL Group

RTL Group has been informed by Deutsche Börse AG that the Group will be included in the German SDax stock index as of 24 June 2013. Luxembourg – 6 June 2013

This decision follows the regular index review held on 5 June 2013 and reﬂ ects both the trading volume of shares listed in Frankfurt and the free-ﬂ oat market capitalisation. The SDax is part of the German Dax family of Blue Chip indices. It comprises 50 companies from classic sectors in the Prime Standard segment.

RTL Group’s shares have been listed on the regulated market (Prime Standard) of the Frankfurt Stock Exchange since 30 April 2013, in addition to the existing listings on the Luxembourg Stock Exchange and Euronext Brussels.

Following the public offering in April 2013, Bertelsmann now holds 76.4 per cent of RTL Group’s ordinary shares and the free ﬂ oat increased signiﬁ cantly to 22.8 per cent. The remaining shares are treasury shares.

7 INFORMATION FOR ALL EMPLOYEES INTERESTED IN TRADING IN RTL GROUP SHARES RTL Group

Following the reduction of Bertelsmann’s shareholding in RTL Group, the free-ﬂ oat of RTL Group shares has increased signiﬁ cantly. Backstage explains what employees should know before considering buying or selling RTL Group shares. Luxembourg – 6 June 2013

Deutsche Börse welcomed RTL Group on 30 April 2013

As RTL Group was already listed in Luxembourg and Brussels before this year’s secondary public offering and the new listing in Frankfurt, a ‘Dealing In Shares Code’ was already adopted in May 2004. It applies to all Directors and relevant employees of RTL Group who have access to “price-sensitive information”. Employees who do not have access to price-sensitive information may trade in RTL Group shares without any restrictions. However, if you feel that you have access to information that might be price-sensitive, please contact RTL Group’s Company Secretary, Edouard de Fierlant. Employees, regardless of whether or not they are subject to the code, must not trade in RTL Group shares if they effectively have price-sensitive information.

“Price-sensitive information” Price-sensitive information includes all information relating directly or indirectly to RTL Group or to RTL Group shares that is accurate, has not yet been made public and could have a signifi cant effect on the share price if it were made public. This includes, but is not limited to, information about fi nancials and fi nancial results; upcoming acquisitions or disposals; important agreements; and changes in the shareholding structure or company management.

Next > 8 Additionally, the code deﬁ nes a set of people related to these employees who are also subject to these restrictions, for example members of the same household.

Under the code, employees with access to price-sensitive information must not trade in (buy or sell) any RTL Group shares within the closed periods ahead of the publication of RTL Group’s fi nancial results. When entering a closed period, all relevant employees of RTL Group’s Corporate as well as the senior management of RTL Group subsidiaries are notifi ed by email by RTL Group’s legal department about the beginning and end of said period. Relevant employees of RTL Group’s subsidiaries are notifi ed by their respective entities. Outside of these periods, relevant employees may be allowed to trade RTL Group shares, provided they do not have price-sensitive information and subject to having received approval by the RTL Group Clearance Committee. The Clearance Committee is comprised of Elmar Heggen, Chief Financial Offi cer of RTL Group; Vincent de Dorlodot, General Counsel; and Andrew Buckhurst, Senior Vice President Investor Relations. Members of RTL Group’s Board of Directors require approval by the Chairman of the Board.

Additionally, employees who have acquired shares following clearance by the Clearance Committee are not allowed to transfer any RTL Group shares within a period of six months after having acquired RTL Group shares, nor are they allowed to acquire RTL Group shares within a period of six months after having sold RTL Group shares.

Edouard de Fierlant, Company Secretary of RTL Group, explains: “We have implemented this code to ensure that such persons do not abuse, nor place themselves under suspicion of abusing, price-sensitive information, as this could lead to serious legal prosecution.”

The importance of compliance Compliance with the above rules is mandatory for all RTL Group employees. Any breach of the rules could result in disciplinary action. Additionally, breaching any of these rules may constitute insider dealing. Insider dealing is a criminal offence that can lead to the imposition of ﬁ nes and/or imprisonment.

Who to contact For more information, please consult the ‘Dealing In Shares Code’. It is important to note that the code is only brieﬂ y summarised here. Relevant employees who are subject to the code should read the code in full and should at all times fully comply with the code. You can request a copy of the code from Edouard de Fierlant.

If you are considering buying or selling RTL Group shares, but are not sure if the restrictions of the code apply to you, please contact RTL Group’s Company Secretary:

Edouard de Fierlant: Phone: +352 2486 2060; e-Mail: [email protected]

9 BIBIANE GODFROID HAS CONFIDENCE IN UN AIR DE STAR M6

In an interview given to Le Parisien on 29 May 2013, the Programme Director of M6 claims she has always had faith in Un air de star. According to her, the new format should soon capture the hearts of the audience. France – 3 June 2013

Bibiane Godfroid stated: “He who tries nothing gets nothing! M6 will continue to innovate and take risks. Un air de star is a Spanish format that has no equivalent on French television. The format worked in Spain, where it arrived like a UFO. The audience for the three ﬁ rst evenings was average, and then came success. Instead of six evenings envisaged at the start, there were 17. M6 put enough money Bibiane Godfroid into it. The programme has improved a lot and moving in a positive direction. I’m conﬁ dent.”

Karine Le Marchand (second from left) presents Un air de star, while Victoria Abril, Angel Llacer and Liane Foly (left to right) judge the candidates Launched on 14 May 2013 in prime time, Un Air de star was watched by 2.6 million viewers. It was less than the channel had hoped for, but enough to make M6 the second most watched channel that evening. The episodes that followed attracted an average of 2.4 million viewers.

When asked about the drop in ratings for some of the channel’s ﬂ agship programmes, Bibiane Godfroid explained that this was due to the arrival of DTT. “DTT is attacking the established channels,” adding that M6 nevertheless remained, “one of the established channels that is putting up the most resistance.”

Un air de star, every Tuesday starting at 20:50 on M6.

10 AMERICA’S GOT TALENT IS BACK AND BETTER THAN EVER FremantleMedia North America

The FremantleMedia North America produced talent extravaganza, America’s Got Talent, returned Tuesday 4 June for its eighth season on NBC with a star-studded judging panel. North America – 4 June 2013

This year, high-octane entertainer and former Spice Girl Mel B joined supermodel and TV host Heidi Klum as the newest judges. They took their seats alongside comedian and TV host Howie Mandel and outspoken radio personality Howard Stern. This marks the ﬁ rst time that a fourth judge has been added to the panel. Actor, producer and comedian Nick Cannon returned as host.

Simon Cowell is conﬁ dent about the season ahead: “The new panel Nick Cannon, Howard Stern, Heidi Klum, Mel B and has jelled very well. There’s really good chemistry with the judges and Howie Mandel (from left to right) the host,” he said.

The talent show is moving to New York for season eight. The show will air live from Radio City Music Hall in New York City twice a week when live episodes begin on Tuesday, 23 July and Wednesday, 24 July. The regular hour-long Wednesday episodes will begin on 10 July.

Executive Producer Trish Kinane: “We are delighted that season eight of America’s Got Talent will come from New York’s iconic Radio City Music Hall. This venue has welcomed some of the best acts in the world, and America’s Got Talent will continue in that tradition by bringing exciting new performers to this legendary stage.”

With the talent search open to acts of all ages, America’s Got Talent has brought the variety format back to the forefront of American culture by showcasing performers from across the country. The series is a true celebration of American talent, featuring a colorful array of hopeful stars, including singers, dancers, comedians, contortionists, impressionists, jugglers, magicians and ventriloquists. All hopefuls are vying for their chance perform on stage, hoping to win America’s hearts and as well as the $1 million prize.

Season eight of America’s Got Talent premiered on 4 June at 21:00 on NBC. The live episodes begin on 24 July. America’s Got Talent is produced by FremantleMedia North America and Simon Cowell’s Syco Television.

11 GRAND FINALE OF RUŽA VJETROVA RTL Televizija

On 23 May 2013, RTL Televizija broadcast the season ﬁ nale of Ruža Vjetrova, the popular Croatian daily drama series. The ﬁ nal episode of the FremantleMedia Croatia produced drama series scored an audience share of 24.8 per cent among 14- to 49-year-olds. Croatia – 31 May 2013

After two seasons and a total of 345 episodes, Ruža Vjetrova has attained cult status among Croatian viewers. The long-awaited ﬁ nale was aired on Thursday 23 May and offered viewers surprising plot-twists and harmonious character resolutions, rewarding viewers for their loyalty over the two seasons. Croatian viewers have followed the series from the very beginning. Throughout the two seasons, the series had an average audience share of 22.3 per cent in the 14- to 49-year-old target group. The most watched episode was broadcast on 9 February 2012 and reached an audience share of 28.2 per cent.

Ruža Vjetrova was shot in more than 830 different locations, mostly in the City of Split and using the highest production standards and techniques. What’s more, the series has been sold to Bosnia and Herzegovina, as well as to Montenegro, where it is also being broadcast with great success. Seke Odak

EVERYBODY LOVES SEKE

Among the 17 main roles, 130 episodic ones and over 2000 extras, the Seke Odak character was especially well loved by viewers due to her very distinctive character and original turns of phrase – which were quickly adopted and used in local speech. Seke Odak has her own Facebook profile with more than 30,000 fans.

12 GOING GREEN AT WORK RTL Group

World Environment Day is held every year on 5 June. This year again, RTL Group raised key issues about environmental protection by organising its 6th environMINDday. This new edition in Luxembourg was devoted to environmentally friendly practices in the workplace. Luxembourg – 5 June 2013

Following the principle “Nobody can do everything, but everyone “NOBODY CAN DO can do something,” this year’s environMINDday aimed to enable employees to better understand the link between the daily use of EVERYTHING, BUT resources at the Luxembourg site and their environmental impact. EVERYONE CAN Energy, paper and recycling are the main themes of the day. DO SOMETHING” “From 2008 to 2010, we reduced RTL Group consumption of paper by 20 per cent and video cassettes by 70 per cent, while increasing recycling by 57 per cent,” says Tun Van Rijswijck, Environmental Chief Ofﬁ cer. “Yet it’s essential we keep up our efforts to further reduce our environmental impact starting with our annual international environMINDday, with the objective of raising key issues about environmental protection”.

For employees who wish to contribute, information about on-site consumption and generation of waste, as well as advice about how to act more responsibly at work have been featured on the local intranet. The ‘Switch It Off’ campaign initiated in 2011 to promote energy conservation actions is also re-launched, and a new single kind of 100-per cent recycled paper is now available for photocopiers and ofﬁ ce printers. As in previous years, a ‘green’ menu is served in the company restaurant and an eco-quiz is organised on the intranet. A paper pile was set up in the entrance hall of RTL Group Luxembourg to make employees more aware of their paper consumption

Now a fixed date in RTL Group’s calendar, the 6th edition of the environMINDday in Luxembourg was held as part of Bertelsmann’s ‘Be Green’ Day, a day of action jointly organised by numerous Bertelsmann divisions. RTL Group ‘subsidiaries joined the initiative again this year:

Mediengruppe RTL Deutschland put a focus on the topic of ‘sustainability’ in general RTL Nederland’s meteorologist and weather forecast presenter Helga van Leur gave employees a presentation about the influence of humans on climate change RTL Radio’s website in France turned green for the day with green tips and a green quiz RTL Radio Deutschland shared tips with employees on how to save energy and resources RTL Klub in Hungary planted ten trees around their new premises

13 Fourth French Cup for FC ©FCGB / D. Le Lann Girondins de Bordeaux 26 years after its last victory in this competition, FC Girondins de Bordeaux won the French Cup on 31 May 2013, beating Evian TG 3 to 2 at the end of a rebound match. SHORT NEWS 1/2

The German TV market in May 2013 Mediengruppe RTL Deutschland

Mediengruppe RTL Deutschland’s channels together reached 30.5 per cent of the 14- to 59-year-old viewers in May 2013, which put them 5.2 percentage points ahead of the ProSiebenSat1 channels (25.3 per cent). Germany – 4 June 2013

The French television market in May Groupe M6

In May 2013, M6 registered a total audience share of 9.8 per cent and offered the strongest resistance out of all the major channels in the evening. W9 was the number ﬁ ve channel with viewers under 50 with a 4.6 per cent audience share, while 6ter achieved its best monthly performance in 2013. Germany – 4 June 2013

The Dutch TV market in May 2013 RTL Nederland

In May RTL Nederland achieved a combined audience share of 32.9 per cent in the target group of viewers aged 20 to 49. That’s a 6 percentage point increase compared to April and better than public service broadcasters (27.6 per cent) and the SBS Group (19.2 per cent). The Netherlands – 5 June 2013

Paris Première moves to Belgium Paris Première

Paris Première pays tribute to the land of the “frite” from 1 to 7 June 2013 with Tous en Belgique (Everyone to Belgium), a week of Belgian ﬂ avoured entertainment. France – 31 May 2013

15 SHORT NEWS 2/2

Success, the French way RTL Radio

From 3 to 7 June 2013, RTL Radio in France launches a new series, ‘La France à ses atouts’ (France has its strengths) – highlighting the collective and individual successes that will give the French reason to hope, feel conﬁ dent about the future and overcome the crisis. France – 31 May 2013

More series for less RTL New Business

RTL Belgium’s New Business department has reduced the price of the “Séries Pass” by half. “Séries Pass” is RTL Belgium’s series package, available on the RTL à l’inﬁ ni video-on-demand platform. Viewers can now subscribe to the service for just €4,95 per month. Belgium – 4 June 2013

Postbank chooses full service by IP Deutschland IP Deutschland

Postbank has become the ﬁ rst advertiser to use IP Deutschland’s newly developed Multi Feature Ad, and is availing itself of the ad sales house’s full range of services for the campaign. The campaign is designed to demonstrate the ﬂ exibility of Postbank savings accounts. Germany – 5 June 2013

16 PEOPLE CHANGES IN UFA’S COMMUNICATIONS & MARKETING DEPARTMENT UFA Germany – 3 June 2013

UFA has announced changes in its Communications & Marketing department. Kristian Müller, Head of Corporate Communications, is leaving the company on 1 June after more than eleven years, and Sigrid Herrenbrück will take over his position with effect from 1 July.

Kristian Müller is leaving to take on new challenges, but will remain associated with UFA. For instance, he will continue to supervise the ‘UFA Filmnächte’ movie-screening nights he developed, as project manager. Sigrid Herrenbrück will take over the management of UFA Corporate Communications from 1 July. Herrenbrück joins UFA from Medienboard Berlin-Brandenburg, where she runs the communications and press department. She has worked there since 2001 (at which time it was still called Filmboard Berlin Brandenburg) in successive senior positions in communications and press relations.

Arno Berghaus has reinforced UFA Marketing in a senior position since 1 May. Kristin Krause will complete the department’s management team next year when Kristian Müller she returns from maternity leave. Berghaus comes from the Axel Springer publishing house, where he worked in marketing for the Bild group. Prior to that, he was in programme marketing at ProSiebenSat.1.

UFA CEO Wolf Bauer comments on the personnel changes: “I thank Kristian Müller for his extraordinary commitment to UFA and am glad that he will remain associated with us on a project-related basis. The company as a whole, but also for example the UFA Lab and I personally have beneﬁ ted greatly from his expertise, his excellent contacts in the media, and his unerring instinct for effectively communicating a wide Arno Berghaus range of topics. At the same time I am pleased to welcome two new staff members who will ensure the continued quality of our communications, in terms of press relations as well as brand management. Both bring a lot of experience from very different areas of the media industry, and especially from the ﬁ lm and TV Sigrid Herrenbrück industry. I look forward to the impetus they will bring to the company.”

17 More about Backstage

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