CAREERSOURCE CITRUS LEVY MARION (CSCLM) BOARD MEETING MINUTES DATE: December 7, 2016 PLACE: CSCLM Citrus County, Lecanto, FL TIME: 11:30 am MEMBERS PRESENT MEMBERS ABSENT Kathy Judkins, SECO Kevin Cunningham, Re/Max Realty Becky Magwood, Capital City Bank Pete Beasley, Rasmussen College Nelson Mathis, Jr., IBEW 1205 Kevin Badge, CFEC Fred Morgan, IBEW 222 Darlene Goddard, Jenkins Auto Group Mike Melfi, CHAMPS Software Judy Houlios, Ocala Housing Authority Mark Paugh, CF Theressa Foster-West, West Central Solutions Theresa Flick, Key Training Center Jorge Martinez, DC&F Ted Knight, US Marine Corps League Lindsay McDougal, Sherpa Pro Solutions Patricia Keelean, Mid Fla Comm Services, Inc. David Pieklik, NCBDC Rachel Riley, HealthSouth Rehab of Ocala Pat Reddish, Consultant Don Taylor, EADCC Solomon Sarway, CJ’s Power Systems Debra Stanley, Citrus County Schools Jim Wohrley, MTC OTHER ATTENDEES Rusty Skinner, CSCLM Dale French, CSCLM Kathleen Woodring, CSCLM Laura Byrnes, CSCLM Brenda Chrisman, CSCLM Robert Stermer, Board Attorney Paula Singleton, CSCLM CALL TO ORDER The meeting was called to order by Kathy Judkins, Chair. INVOCATION AND PLEDGE OF ALLEGIANCE The invocation was given by Robert Stermer, followed by the Pledge of Allegiance. ROLL CALL The roll was called by Paula Singleton and a quorum declared present. 1 Board Meeting December 7, 2016 PUBLIC COMMENT The Chair opened the floor for any Public Comment. There was none. APPROVAL OF MINUTES Rachel Riley made a motion to approve the minutes from the 10-12-16 meeting. Seconded by Mike Melfi. Motion Carried. ACTION ITEMS A. Board Next Steps- action sheet attached 1. Marketing and Outreach Overview- Laura Byrnes- Laura presented a PowerPoint of our marketing and outreach efforts and their effectiveness. A packet of some of our printed materials was provided to all board members. Presentation attached CONSENT AGENDA ITEMS The action sheets that are attached represent the items for review by the board. A. Executive Committee – 11-30-16 -- Ted Knight made a motion to approve items 1-6; motion was seconded by Rachel Riley. Motion Carried. 1) Stermer Report 2) Local Plan Addendum 3) Youth Services ITN 4) One Stop Operator ITN 5) Member Contact- Lindsay McDougal 6) Revised 2016 Budget & Expenditures Reports B. Career Center Committee – 10-24-16 – Becky Magwood made a motion to approve. Motion was seconded by Fred Morgan 1) Lease Adjustment Enterprise Center 2 Board Meeting December 7, 2016 DISCUSSION ITEMS Rusty advised that Chris Hart has left his position as President of CareerSource Florida to take a position as President of Enterprise Florida. His knowledge and understanding of CareerSource may help with relationships going forward. One potential replacement candidate is Scott L Fennell, Who has served as the #2 under Chris. For us, this would be the easiest transition. Those board members that will be attending the NAWB Forum in the spring should be hearing from Noreen Salatino at our office in the next week. She has made the room reservations and will get with each of you to determine your travel dates and locations. STATUS REPORTS None MATTERS FROM THE FLOOR None ADJOURNMENT There being no further business, the meeting was adjourned. APPROVED: 3 RECORD OF ACTION/APPROVAL Board Action Next Steps 12/7/16 TOPIC/ISSUE: Next steps for board improvement resulting from the board training in November. BACKGROUND: Top three items that need improvement based on board votes POINTS OF CONSIDERATION: 1. Onboarding Process- Board Mentor, received 9 votes • Hold a special “Meet & Greet” for new members to meet existing board members, management staff, and legal counsel. It would need to be posted and noted that No Board Business is to be discussed. • 30 minutes prior to an Executive Committee Meeting, have a new member informational meeting. Have 2-3 current board members speak to the new member to provide their experience and perspective to board membership. 2. Board Member Elevator Speech, received 9 votes . What We Do: • Provide recruitment assistance • Provide outplacement assistance • Provide specialized services to these targeted sectors o Manufacturing/Logistics, Healthcare, Information Technology, Professionals • Educational grants to the unemployed or underemployed • Training support for employers for new hires and existing workers . Our Customers: • Career Seekers o Any individual seeking employment or training . Special services to: Veterans, Welfare recipients, Individuals with disabilities, Young Adults • Businesses o New, Existing, Expanding 3. Educate Business and Public on Services and Programs, received 9 votes The committee also felt that it was important for the work of the committees to be better communicated to the full board. The committee agreed that the chair of each committee should give a re-cap or overview of work being done within their respective committee at the full board, in order to keep all informed of on-going business. 4 STAFF RECOMMENDATIONS: COMMITTEE ACTION: BOARD ACTION: 1. Onboarding Process- First board meeting of each year will be a mandatory meeting. 30 minutes prior to the start of the meeting members will gather for a meet and greet so that new members can meet the other members of the board, staff, and board attorney. 2. Board Member Elevator Speech-Board members will email ideas based on the above Who, What, When, Why, Where. They should be emailed to either Rusty of Kathleen and then will be filtered to the Marketing and Outreach Committee for further action/ approval. Goal to be completed before the next board meeting. 3. Educate Business and Public on Services and Programs, received 9 votes- At future board meetings, each committee chair will give a 2 minute report of what is going on with their committee. 5 COMMUNICATIONS / OUTREACH CAREERSOURCE CITRUS LEVY MARION Board of Directors | Dec. 7, 2016 Laura Byrnes, APR, CPRC | Communications Manager 6 COMMUNICATIONS STRATEGY SHARING PROPERTIES PRINT WEBSITE BROADCAST SOCIAL CHANNELS MENTIONS eNEWSLETTER SHARES EMAIL REPOSTS BLOG REVIEWS EARNED OWNED ADVERTISING DISPLAY ADS Leverage owned, earned and SOCIAL MEDIA ADS PLACED paid media for a comprehensive PAY PER CLICK communications strategy RADIO SPOTS ADVERTORIAL 7 IN THE NEWS: JANUARY – NOVEMBER 100+ NEWS ARTICLES, FEATURES, BRIEFS, OP/ED (PRINT, ONLINE AND BROADCAST) 8 EARNED MEDIA: IN THE NEWS YEAR TO DATE: . 28 News Releases . Distributed to 140 media representatives in Area 10 with selective distribution as appropriate in regional media . Distributed to all Board Members, City and County Administrators, City Council members and County Commissioners, chambers and economic development organizations, CareerSource Florida and DEO, State Legislators and other elected officials and influentials. Distributed to all staff . Published on website and on all social media channels 9 EARNED MEDIA: IN THE NEWS 10 11 12 EARNED MEDIA: IN THE NEWS Star-Banner Video: http://www.tout.com/m/w1t1h8 13 OWNED MEDIA: FACEBOOK TARGET AUDIENCE Employers, HR/Recruiting Managers, Economic Development and Education Partners FIND US https://www.facebook.com/CareerSourceCLM 1,124 “LIKES” (+21% since January 1) 1,096 FOLLOWERS (97.5% of Likes) POSTS JANUARY- NOVEMBER: 124 IMPRESSIONS The number of impressions of any content associated with our page • Daily Impressions: 289,613 • 28 Days: 7,929,373 REACH The number of people have seen any content associated with our page (unique users) • Daily Reach: 189,669 • 28 Days: 2,912,885 ENGAGEMENT The number of people who engaged with our page (includes any click or story created) • Daily Engagement: 6,958 • 28 Days: 158,924 14 OWNED MEDIA: FACEBOOK ORGANGIC REACH AND ENGAGEMENT BY POST TYPE VIDEO • Reach: 2,217 • Engagement: 131 STATUS • Reach: 483 • Engagement: 93 PHOTO (standalone) • Reach: 368 • Engagement: 26 LINK • Reach: 226 • Engagement: 23 Our Facebook videos have been viewed 11,959 times for a minimum of 18.5 hours of total view time. Manufacturing Videos Reach 16,849 Views 5,142 Likes 110 Shares 84 15 OWNED MEDIA: FACEBOOK 16 OWNED MEDIA: FACEBOOK 17 OWNED MEDIA: TWITTER TARGET AUDIENCE Job Seekers, economic development and education partners, CareerSource Florida FIND US https://twitter.com/CareerSourceCLM 809 FOLLOWERS /5,089 TWEETS Tweets Earned 92,900 Impressions • The most active 90-day period was April 1-June 30 (39,100 impressions) • Strive to schedule/post 3-6 per day • 73 Retweet, 57 Likes, 80 Mentions • Diverse engagement from Citrus County Board of County Commissioners, Amy Meek (CC United Way), The Cunningham Team, Raney’s Inc., Ocala IT Pros, CEP, UWMC, Arnette House, Florida DEO, Florida Vocational Rehab, Chris Hart, Cissy Proctor, CareerSource Florida, CS Research Coast, CS Brevard, Ocala Star-Banner, TriCounty Bulletin, and Kwikturn Media among many others. 18 OWNED MEDIA: LinkedIn TARGET AUDIENCE Employers, Business Owners, Hiring Managers and Recruiters, Displaced Professionals FIND US http://bit.ly/LinkedInCSCLM 172 FOLLOWERS + 249 UNIQUES | 37 POSTS FOLLOWER DEMOGRAPHICS • Seniority: 57% Senior, Managers, CXO, owner • Industry: 30.5% Nonprofit, 16% staffing/recruiting, 15% Higher Education, 4.6% HR, 4.6% Government • Company size: 51% 51-200 employees, 11% 201- 500, 10.3% 10K, 9.6% 1,001-5,000, 8% 11-50 • Function: 15% HR, 9.5% Education, 8% Media VISITOR DEMOGRAPHICS • Seniority: 69% Senior, Managers, CXO, owner • Industry: 34% Nonprofit, 7% IT, 7% Computer Software, 6% Marketing/Advertising, 4% Internet • Company size: 54% 51-200 employees, 13% 11-50, • 10% 201-500, 8% 10K, 4% 1-10 •