Microbrewery?
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What is a Micro Brewery? Presented by: Curtis Battles (203) 918-7780 , Jump Wto: hat is a Microbrewery? From Wikipedia, the free encyclopedia A microbrewery or craft brewery is a brewery that produces small amounts of beer, typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterized by their emphasis on quality, flavor and brewing technique.[1] [2] The microbrewing movement began in the United Kingdom in the 1970s although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises.[3] Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia Contents 1 Definitions 1.1 Microbrewery 1.2 Nanobrewery 1.3 Craft brewery 1.4 Brewpub 2 National distribution 2.1 Australia 2.2 Canada 2.3 Asia 2.4 France 2.5 Germany 2.6 Italy 2.7 Japan 2.8 Norway 2.9 Singapore 2.10 Spain 2.11 Sweden 2.12 Thailand 2.13 United Kingdom 2.14 United States 3 See also 4 References 5 Additional reading 6 External links Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia Definitions Microbrewery Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reect an alternative attitude and approach to brewing exibility, adaptability, experimentation and customer service. The term and trend spread to the US in the 1980s and was eventually used as a designation of breweries that produce fewer than 15,000 U.S. beer barrels (1,800,000 liters; 460,000 U.S. gallons) annually.[4] Microbreweries have adopted a marketing strategy that differs from those of the large, mass-market breweries, offering products that compete on the basis of quality and diversity instead of low price and advertising. Their inuence has been much greater than their market share, which amounts to only 2% in the UK, [5] indicated by the introduction by large commercial breweries of new brands for the craft beer market. However, when the strategy failed, the corporate breweries invested in microbreweries or, in many cases, acquired them outright.[citation needed] Microbreweries gradually appeared in other countries, such as New Zealand and Australia. Craft beer and microbreweries were cited as the reason for a 15 million L drop in alcohol sales in New Zealand over 2012, with New Zealanders preferring higher- priced premium beers over cheaper brands.[6] Nanobrewery The website The Food Section denes a "nanobrewery" as "a scaled-down microbrewery, often run by a solo entrepreneur, that produces beer in small batches."[7] The US Department of the Treasury denes nanobreweries as "very small brewery operations" that produce beer for sale.[8] Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia A nanobrewery robot that brews beer was launched in 2015 by Brewbot from Northern Ireland. The brewing system is controlled using a smartphone.[9] Craft brewery A craft brewery "Craft brewing" is a more encompassing term for developments in the industry succeeding the microbrewing movement of the late 20th century. The denition is not entirely consistent but typically applies to relatively small, independently- owned commercial breweries that employ traditional brewing methods and emphasize avor and quality. The term is usually reserved for breweries established since the 1970s but may be used for older breweries with a similar focus.[3] A United States trade group, the Brewers Association, interested in brand transparency, offers a denition of craft breweries as "small, independent and traditional".[10] [11] According to Russ Phillips, author of Canned!: Artwork of the Modern American Beer Can (2014),[12] the use of cans by craft brewers in the US has doubled since 2012, with over 500 companies using cans to package their beverages. Previously associated with the major brewing corporations, cans are now favored by craft brewers for numerous reasons: canned beer cools more quickly, beer- degrading light does not affect canned beer, canned beer is more portable since less room is required for storage or transportation, and cans have a greater surface area for wraparound designs and decorations.[13] Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia A representative of the Rhinegeist craft brewery, based in Cincinnati, Ohio, explained in June 2014 that the perception that bottles lead to a taste that is superior to canned beer is outdated, as most aluminum cans are lined with a polymer coating that protects the beer from the problematic metal. However, since drinking directly from a can may still result in a metallic taste, most craft brewers recommend pouring beer into a glass prior to consumption. In June 2014, the BA estimated 3% of craft beer is sold in cans, 60% is sold in bottles, and kegs represent the remainder of the market.[13] Brewpub Brewpub is an abbreviated term combining the ideas of a brewery and a pub or public-house. A brewpub can be a pub or restaurant that brews beer on the premises. National distribution Australia Main article: Beer in Australia Beer arrived in Australia at the beginning of British colonisation. In 2004, Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year, though considerably lower in terms of total per capita alcohol consumption. The most popular beer style in modern-day Australia is lager. The oldest brewery still in operation is the Cascade Brewery, established in Tasmania in 1824. The largest Australian-owned brewery is the family-owned Coopers, as the other two major breweries, Foster's and Lion Nathan are owned by the British-South African SABMiller and the Japanese Kirin Brewing Company respectively. Foster's Lager is made mostly for export or under licence in other countries, particularly the UK. Canada Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia Main article: Beer in Canada In Canada, microbreweries ourished mostly on the West Coast, in Québec and Ontario, where a large domestic market was dominated by a few large companies. Many of Ontario's microbreweries subsequently formed the Ontario Craft Brewers association. In 1984, changes to outdated liquor control laws allowed Paul Hadeld, a former architect, to open the Spinnakers Gastro Brewpub and Guesthouse in Victoria, British Columbia. Hadfield then expanded into "brew-inspired" jellies, chocolates, baked goods and vinegars.[14] Asia Microbreweries have also increased in number in Asia. China, the world's largest beer consumer as of July 2013, is home to a growing craft beer market, with brands such as Slowboat Brewery, Shanghai Brewery, and Boxing Cat Brewery.[15]Cambodia's rst microbrewery, Kingdom Breweries, opened in 2009 and brews dark, pilsener, and lager beers. In Sri Lanka, over strict laws made it almost impossible for any craft beer to be brewed. On the remote East Coast, however, "Arugam Bay Surfer's Beer" managed to maintain a small, but popular brew pub. Established back in 1977 the Siam View Hotel escaped regulations due to the long civil war and its remoteness. For two years running, the Daily Telegraph [16] "Best of British" awarded the SVH the "Best Pub in Sri Lanka" medal.[17] By July 2013, the number of brewpubs in Shanghai, China had doubled since 2010.[15] Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia General beer consumption reached 50 million liters in early 2013 and an increasing interest in craft beers developed accordingly. The Great Leap Brewing Company is one example of numerous microbreweries that have been recently established, with a localization strategy leading to the use of traditional Chinese ingredients and spices in the Beijing brand's beer production process. China's largest brewpub is located in Suzhou and is managed by the Taiwanese brewing company Le Ble D'or, while craft beer consumers are both ex-pats and native Chinese.[15] France Main article: Beer in France In France, a chain of American-style brewpubs operate under the name Les 3 Brasseurs. [18] There is also a chain of about 7 brewpubs called Frog and Rosbif, which blend British and French traditions. ('Frog' is the English nickname for the French, and 'Rosbif' or roast beef the French nickname for the English).[19] The pubs are decorated in a broadly British style, and serve a selection of ales, stouts and wheat beer. Around 600 microbreweries are now present in France. Germany Main article: Beer in Germany Welsh Dragon motif of Felinfoel Village Micro-Brewery canned beer pioneers Some, such as those in Germany, have been brewing traditionally for hundreds of years.In Germany, there were 901 small breweries in 2010. The Federal Statistical Ofce denes a small brewery as a brewery with a production of less than 5,000 hectoliters beer p.a. Small breweries pay a reduced beer tax. Microbrewery - Wikipedia, the free encyclopedia Microbrewery - Wikipedia, the free encyclopedia A brewpub in Brussels The total market share of the small breweries is less than 1%.[20] 638 of them have a production even less than 1,000 hl p.a. and can be considered as microbreweries in a narrow sense. The gures apply to commercial breweries only and do not include hobby brewing. About one third of the small breweries have tradition going back up to 500 years, most of them in Franconia. About two thirds were founded in the last 25 years. The vast majority of small breweries operate in combination with a brewpub. Former brewpub in Aufseß (Franconia, Germany) Whereas in other countries, microbreweries and brewpubs have risen in reaction to the mass production and marketing of beer, in Germany, the traditional brewpub or Brauhaus remains a major source of beer.