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Gift Wrapping Made Easy

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Gift Wrapping Made Easy fV/l any pro shops experience a fairly large increase in sales during the yuletide season, but a slight reorientation in thinking can cause gift sales to take a substantial upturn at Christmas and con- tinue the profitable spiral throughout the year. The basic concept is simple — offer customers a gift wrapping service that will stimulate their "gift" thinking. Tony Henschel, pro at Wes thorough CC in Webster Groves, Mo., has been capital- izing on this idea for some time. The idea of starting a gift wrapping service was given to Henschel by Del Mann one of his members. As regional sales manager of Chicago Printed String Co., world's largest maker of decorative gift wrappings and ribbons, Mann in 1939 gave Tony a few papers and ribbon to try on a limited scale at Christmastime. Tony Henschel, pro of Westborough in Webster Now, Tony and his assistants, Roger Groves, Mo.( hos enjoyed sharp increase in busi- Froese! and Phil Hewitt, wrap some 35 ness since starting year-around wropping service. to 40 presents in the average month and decorate upwards of 200 packages during the Christmas season. In November, when the golf season slacks off, and snow hits the St. Louis area, Tony has done his yule tide ground- Gift Wrapping work and looks forward to increased sales as Christmas gift orders start to come in. Doubles His Business Henschel estimates that his simple, in- Made Easy expensive gift wrap service, which is of- fered gratis along with free delivery, has more than doubled his Christmas gift A St. Louis district pro has made a business in three years' time. Also, by great thing of the service . Here's promoting the service during the remain- a description of the props he uses der of the year, he estimates over 20 per- cent of his increased business is due to gift wrapping. The popularity of golf equipment as a Henschel (r) hands gaily wrapped package fa gift item is pointed up in a series of gen- woman golfer. !n background are his assistants, Roger Froesel (left) and Phil Hewitt. eral consumer surveys recently conducted by Chicago Printed String Co., 2300 Lo- gan blvd., Chicago 47, to study the gift- giving habits of both men and women. The research firm that conducted the in- terviews found that the overall generous gift habits of the American public amount to some $18.5 billion annually. When the male respondents were asked what items they had received as gifts dur- ing the past year, in a survey called "Gifts- Manship , more than 30 percent indicated one of the gifts was some item of golf equipment. Although items such as golf bags and dubs seem rather awkward for gift wrap- ping. Tony Henschel has developed a num- ber of special techniques which help to Pack a plentiful profit in NEW - SPORTS SACKS . FOM-TAM CAPS . CLUB SOX SPORTS SACK — the hardiest, hand- somest "hold all" tor tees, balls, cos- metics, etc. In leather-looking vinyl... red, black, white, pink, blue, banana, lilac, champagne. Sug. detail, $3. Popular POM-TAM knit Cap — 1 size lits all. Orion or wool. Attractively bagged. Bright and light colors. Sug, Retail. $2. Write for literature and details • Knit orlon CLUB SOX (or No. 1, 2, 3, 4, 5 Woods. Red, Slack, Gold, Green, White, Pink. Sky Slue, Sapphire with 2-tone Pom. Packed bulk any as- RELIABLE Knitting Works sortment, or Gift Bagged in sets of 4. Milwaukee 5, Wisconsin Sug. Retail, $1.75 each Sox. make an easy task even simpler. He, of allel yarn design of Satintone strips to any course, saves all the cartons that equip- width desired. ment comes in so he will have the right Advice from the gift wrapping experts sized box for any item. For the many at CPS, who have helped numerous re- stock items that are wrapped in the shop, tailers to set up gift wrapping centers, is, Tony has standardized the wrapping pro- first set up your gift wrapping center near ceed i are by keeping on hand a good supply a high-traffic, well-lighted area. For coun- of ribbons that are pre-cut to appropriate ter space the minimum requirement is sizes in a variety of colors. He also finds three feet by five feet. This provides both that sheet gift-wrap papers in a variety work space and an area on Which to keep of designs are easy to store and handle. necessary supplies, A small table with a He uses roll paper on a special cutter in decorative cloth cover also serves very general patterns for everyday use. These well. items combined with the fact that pre- A gift need not be elaborately wrapped made bows can be purchased in quantity to please the customer or the recipient. A and in a variety of colors from CPS, sim- paper appropriate for the occasion, a col- plifies the gifts wrap service and cuts orful ribbon and a pre-made bow in con- time and labor costs to a minimum. trasting or matching color receive excel- A supply of gift papers in sheet form lent acceptance. The necessary materials, mil take care oi practically any occasion. which include enough paper, ribbon and Dark hues, sports equipment patterns and pre-made bows to wrap about 250 average gold and white everyday patterns are es- sized packages, plus a ribbon holder and pecially suitable for Father's Day and paper cutter, cost less than $50. The other men's birthday gifts. Light blues, pinks items to have on hand are a good pair and other lighter shades arc fine for fem- of heavy-duty scissors, cellophane tape, inine gifts. Henschel has a selection of tissue paper and gift cards, about eight colors of Tie-Tie Sat in tone CPS suggests at least one "counter roll" gift ribbon to match or coordinate with of gift paper. It costs about $12. This gives the papers. Carrying a variety of widths one-half ream of appropriate paper, or of ribbon is not necessary since the par- (Continued on page 70) « GOLF 407 oti! df mm I YDS. PAR SIGNS HERE 4 AND AFT AFIC T 1I4N1 p I A Q Q A completely flew line of Signs end Flags designed to give ^^ ** your Course o modern More . to guide players from T-lo- Green without confusion - to keep player* ddvised of rules, directions ond changes on ihe Course • to provide for safety ond Ihe handling of traffic flaw and parking - to reduce maintenance coin. DEALERSHIPS AVAILABLE • WRITE TO; EASTERN METAL of ELMIRA , Man„l otnjff ol rsAPFIC UTILITY SIGNS t?(J GRAND CENTRAL AVE.. ELMIRA HEIGHTS, N Y. "The Seniors do a first-class fob", Mozel Howard, on the board with Mozel. Dutra, says. "We have the experience and the Bunyan, Sarazen and Metz. most free time," With a quick smile. Mozel adds, "We also have a little money." In addition to the customary tours and Gift Wrapping fashion shows, the ladies who accompany (Continued from page 46) their husbands to the Open have their own 41fi feet, enough to wrap the 250 presents. 36-hoIe competition at the new Billy Bell The roll should be a basic red, green and designed Canyon Country Club. There gold Christmas design and mounted on a are many social doings, too, with organiz- 30-inch paper cutter costing $6.30, ed cocktail parties at the hotels following For banding ribbon, two or three bolts each day's plav. in red, gold and green, each containing Direction of the Seniors is in the hands 100 yards and costing about $2.25, are of a 15 man lioard of governors whose recommended. These should bo one red names must have been taken from the and one gold and mounted on a bolt hold- pagos of golf's Who's Who, Amateur direc- er which sells for $1. The % inch or IVi tors include La Canada's Johnny Dawson, inch widths work best. always a top-finisher in the champion- Pre-made bows come in a variety of ship; Portland department store magnate, sizes and in colors to match the banding Boh Hudson; former Southern California ribbon. They are packed 120 of a size and CA president, Tommy McMahon; and color to a carton and sell for $6 per car- the famous "golfing congressman", Jack ton, or a total of $ 12 for enough to accom- West!and, former Amateur champion. pany the 250 packages. Figured on the The pro roster is equally impressive basis of 250 packages the cost of materials with Oceanside's Wilson Atkins, Palm will average about 15 cents for each pack- Springs' Jimmy Hincs. and the first U. S. age, This includes tho spool holder and Seniors president, Broadmoor's George paper cutter. .
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