PROJECT REPORT
ON
A COMPARATIVE STUDY OF VARIOUS ANTIVIRUS SOFTWARE USED AMONG PEOPLE IN AHMEDABAD .
SUBMITTED TO:
N.R. INSTITUTE OF BUSINESS ADMINISTRATION
PROJECT GUIDE:
GEETANJALI CHAUHAN GROUP MEMBERS:
NAME ROLL NO.
BHAVIN PATEL 39
KISHAN PATEL 42
UTKARSH AGGARWAL 109
ANERI AGRAWAL 110
DIVYA SHAH 186
MOHIT VADHER 209
SALONI VAKHARIA 211
ACADEMIC YEAR: 2014-2015 T.Y-B.B.A
N R INSTITUTE OF BUSINESS ADMINISTRATION
GLS Campus, Mardia Plaza Lane, Off C.G Road, Ellis bridge, Ahmedabad: 380006, Phone: 26430373
CERTIFICATE
This is to certify that the report on “A COMPARATIVE STUDY OF VARIOUS ANTIVIRUS SOFTWARE USED AMONG PEOPLE IN AHMEDABAD.” is submitted to N R Institute of Business Administration, affiliated to Gujarat University, in the partial fulfilment of the requirements for the completion of “Practical Studies” in third year, semester six of the B.B.A. program for the year 2014- 2015.
______Director In-charge Professor in-charge External Examiner
Date: / /2015 ACKNOWLEDGEMENT
We would like to express our profound gratitude towards all the people who helped us in the creation and completion of this project.
We would like to sincerely thank the director, DR. AVANI DESAI for giving us an opportunity to learn so much out of the research made and our project guide Prof. GEETANJALI CHAUHAN for providing us indispensable assistance during the project and enabling us to complete our project. We express our special thanks to Prof. Minal Joshi in guiding us for the statistical analysis in our project report. PREFACE
As a part of academic curriculum prescribed by Gujarat University for final year of Bachelor of Business Administration, we are required to prepare and submit a research project on an Industry. The research is to involve primary and secondary data collection and analysis.
The academic objective behind preparing project report which includes management theory taught in classroom and their practical applications.
The preparation of this report is based upon facts and findings noted during primary and secondary data.The scope is to study consumer preference in the city of Ahmedabad.
In this research project, we have tried to represent on analysis and findings which will often reflect on the current scenario. Despite of best effort there may be emission and error which may please be excused. TABLE OF CONTENTS
CHAPTER TOPIC DESCRIPTION PAGE NO. NO.
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. DATA ANALYSIS AND INTERPRETATION
4. STATISTICAL ANALYSIS
5. FINDINGS
6. SUGGESTIONS
7. LIMITATIONS
8. CONCLUSION
9. ANNEXURE
10. REFERENCES
Chapter - 1 INTRODUCTION ANTIVIRUS SOFTWARE
1.1 Definition of Antivirus Software
Antivirus software sometimes known as anti-malware software, is computer software used to prevent, detect and remove malicious software.
Antivirus software was originally developed to detect and remove computer viruses, hence the name. However, with the proliferation of other kinds of malware, antivirus software started to provide protection from other computer threats. In particular, modern antivirus software can protect from: malicious Browser Helper Objects , browser hijackers, ransomware, keyloggers, backdoors, rootkits, trojan horses, worms, malicious LSPs, dialers, fraudtools, adware and spyware. Some products also include protection from other computer threats, such as infected and malicious URLs, spam, scam and phishing attacks, online identity, online banking attacks, social engineering techniques, Advanced Persistent Threat, botnets, DDoS attacks.
1.2 Features of Antivirus Software
Antivirus software has the capability of searching an entire file on a computer system. Instead of just looking at a small section of an existing computer file, the antivirus software thoroughly analyzes it. This prevents viruses, spyware, and malware from hiding on your computer system and compromising the data stored on it. On-access scanning is another useful feature of much antivirus software. The real time protection will notify you of any irregular file activity that may indicate your computer system has been infected. Virus removal features are also included in antivirus software to take them off your current computer system. With frequent virus database updates, your antivirus software will effectively keep track of the latest threats that could harm your computer system. 1.3 Function of Antivirus Software
Antivirus software is used to detect harmful viruses and other spyware on a computer system. Hackers frequently embed viruses on popular websites to infect the computer of anyone that visits their website. With antivirus software, viruses and spyware will be properly removed from your infected computer system to protect your important data. Most antivirus software programs can usefully identify common and uncommon malware applications that have been unwittingly installed on a computer system.
1.4 What is a Computer Virus?
A virus is a computer code that has been designed to spread and replicate itself by passing from computer to computer. It is a piece of software that piggybacks on legitimate programs like Excel, Word, WordPerfect, Outlook, etc. When the program is run, the virus is triggered to run too. Viruses can be destructive in nature, and can cause a wide range of problems ranging from operating system and file corruption to getting blamed for email spamming. Some viruses are just annoying, but cause no damage.
1.5 How do Computers get Viruses?
Viruses usually find their way into computers through networks by taking advantage of unpatched security vulnerabilities.
In software or by receiving an infected file via email, download or shared disk. Depending on the type of virus, it may be embedded in an Excel or Word file, or may be designed to infect ct upon the opening of an email.
Once infected, a computer can literally infect thousands of other computers by quietly spreading the virus without the user even knowing about it.
1.6 How Anti Virus Software Works
Virus definition files tell the antivirus software what code characteristics to look for while monitoring your computer. When a certain file type or activity occurs that matches a characteristic, the antivirus software blocks the execution of code and alerts you that a virus has been found. The virus is then isolated and destroyed.Hundreds of new computer viruses are introduced onto the internet each week, and as antivirus software developers find these new viruses, they create updates of the virus “definitions” in order to provide the antivirus software with a way to identify and destroy even the newest of viruses. It is extremely important to update your antivirus software every day in order to make sure you have the most current virus definitions available. Fortunately, most modern antivirus software comes with an “automatic update” feature that makes this task a onetime “set it and forget it” kind of thing.
1.8 Problems related to the Antivirus Software
Antivirus software has some drawbacks:
1. First of which that it can impact a computer's performance.
2. Furthermore, inexperienced users can be lulled into a false sense of security when using the computer, considering themselves to be invulnerable, and may have problems understanding the prompts and decisions that antivirus software presents them with.
3. An incorrect decision may lead to a security breach. If the antivirus software employs heuristic detection, it must be fine-tuned to minimize misidentifying harmless software as malicious.
4. Antivirus software itself usually runs at the highly trusted kernel level of the operating system to allow it access to all the potential malicious process and files, creating a potential avenue of attack. WORLDWIDE ANTIVIRUS VENDOR MARKET SHARE
In the worldwide market for antivirus vendors, Microsoft leads with a 26.6% share of devices that use OPSWAT GEARS, and Avast follows at around 22%. These two vendors have taken the top two positions in previous reports. Because of their dominance in the antivirus market, few other vendors show a comparatively large market share. AVG, ESET, Symantec, McAfee, Avira, ESET and Kaspersky Lab each have a share in the single digits, while several other vendors (not shown) fall below two percent market share. These results only include devices with real-time protection enabled, indicating that the user’s machine is actively being protected.
Vendor market share
Microsoft Avast 4% 15% 27% AVG 4% Symantec 6% McAfee 6% Avira 8% 22% 9% ESET Kaspersky lab Others
COMPANY PROFILE
QUICK HEAL ANTIVIRUS
FOUNDER:
The company is co-founded by brothers Kailash and Sanjay Katkar in 1991. Quick Heal Technologies Pvt. Ltd. is an India-based global computer security software company headquartered in Pune, Maharashtra.
PRODUCTS LINE:
Home User Products
Quick Heal Total Security
Quick Heal Internet Security
Quick Heal Antivirus Pro
Quick Heal Total Security for Mac
Quick Heal Antivirus for Server
Quick Heal PCTuner
Enterprise Products
Quick Heal Endpoint Security
Quick Heal Antivirus for Server
Quick Heal Terminator Quick Heal Exchange Protection
Quick Heal Mail Protection for Linux
Quick Heal Mail Protection for Windows
Quick Heal Exchange Protection
Quick Heal for Linux
AVG Antivirus
FOUNDED:
AVG Technologies is a Czech company formed in 1991 by Jan Gritzbach and Tomáš Hofer, with corporate offices in Europe and the United States. The company specializes in computer security software.
PRODUCT LINE:
Home security
AVG Zen
AVG Internet Security
AVG Anti-Virus (Free and paid-for editions)
AVG Premium Security
AVG PC TuneUp AVG PrivacyFix
Business security
AVG Cloud Care
AVG Anti-Virus Business Edition
AVG Internet Security Business Edition
AVG E-mail Server Edition
Mobile security
AVG Antivirus Free for Android Devices
AVG Antivirus Pro for Android Devices
NORTON Antivirus
FOUNDER:
Peter Norton is an American programmer, software publisher, author, and philanthropist. He is best known for the computer programs and books that bear his name and portrait. Norton sold his PC software business to Symantec Corporation in 1990.
PRODUCT LINE:
Norton 360 Norton Internet Security Norton Antivirus Norton 360 Multi-Device Norton Utilities Norton Online Family Norton Family Premier
McAfee
FOUNDER:
John McAfee is a Scottish-American computer programmer and founder of McAfee, Inc.
McAfee, Inc. is an American global computer security software company headquartered in Santa Clara, California, and the world's largest dedicated security technology company. The company has been a wholly owned subsidiary of Intel since February 2011, and now forms part of its Intel Security division. Intel confirmed in 2014 that it planned to drop the McAfee brand.
PRODUCT LINE:
All Devices:
McAfee LiveSafe™
McAfee All Access
PC Security:
McAfee Total Protection™
McAfee Internet Security
McAfee Antivirus Plus
McAfee Family Protection Mobile Security:
McAfee® Mobile Security
McAfee® Mobile Security for iPhone and iPad
McAfee Family Protection Android Edition
Virus Removal & Services:
McAfee Set-Up & Optimize
McAfee Advanced Troubleshooting
McAfee Virus Removal Service
McAfee Concierge Gold
McAfee Set-Up & Protect
Mac:
McAfee Internet Security for Mac
McAfee Family Protection for Mac
PC Utilities:
ID Confidential 2013
Secure IE
Registry Power Cleaner
Rapid IE
PC Confidential
Snapzip
KASPERSKY
FOUNDED:
Kaspersky is an antivirus program developed by Kaspersky Lab. Kaspersky Lab is ranked as one of the top antivirus vendors globally—competing with household names like Symantec SYMC and McAfee. Kaspersky Lab is an international group operating in almost 200 countries and territories worldwide. The company is headquartered in Moscow, Russia, with its holding company registered in the United Kingdom.
PRODUCT LINE:
Kaspersky Lab offers a variety of security applications designed for consumers, small business, corporations, and large enterprises.
For Home:
Kaspersky PURE 3.0
Kaspersky Internet Security 2015
Kaspersky Internet Security – Multi-Device
Kaspersky Anti-Virus 2015
Kaspersky Internet Security for Mac Kaspersky Internet Security for Android
For Small Office:
Kaspersky Small Office Security.
For Business:
Kaspersky Endpoint Security for Business | Advanced
Kaspersky Endpoint Security for Business | Select
Kaspersky Endpoint Security for Business | Core
System management
Security for Mobile
Security Mail Server
Security for File Server
Security for Internet Gateway
Security for Virtualization
Security for Collaboration
Security for storage. CONSUMER BEHAVIOUR
“Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.”
BUYING BEHAVIOUR
Buying Behaviour is defined as “all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, and tell others about products and services”.
Buyer behaviour includes the acts of individuals directly involved in obtaining and using economic goods and services including sequence of decision processes that precede and determine these acts. Actual purchase is only a part of the decision process as to why, how often, and where and what of people buy. Buyer behaviour is the most important factors of successful marketing.
To understand the likes and dislikes of the consumer, extensive consumer research studies are being conducted. These researches try to find out:
• What the consumer thinks of the company’s products and those of its competitors? • How can the product be improved in their opinion? • How the customers use the product? • What is the customer attitude towards the product and its advertising? • What is the role of the customer in his family? Marketing theory traditionally splits analysis of buyer or customer behaviour into two broad groups for analysis – Consumer Buyers and Industrial Buyers
Consumer buyers are those who purchase items for their personal consumption
Industrial buyers are those who purchase items on behalf of their business or organisation
TYPES OF BUYING BEHAVIOUR:
It should be noted that the above stages in the buying process need not apply in all situations. Specifically, stages may be skipped where:
• A customer is buying on a repeat basis. This is referred to as routinised response behaviour
• The customer’s need for the product is immediate or they are obliged to buy for legal reasons. Figure: Factors influencing consumers’ purchasing decisions.
PROCESS OF CONSUMER BEHAVIOUR:
CB process is on-going process. It contains:-
• PRE-PURCHASE ISSUES • PURCHASE ISSUES & • POST-PURCHASE ISSUES
CONSUMER PURCHASE DECISION PROCESS
• Behind the visible act of making a purchase lies a decision process that must be investigated.
• The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy.
Five Stages of Consumer Behaviour:
• Problem Recognition or Perceived want i.e. recognition of an unsatisfied need • Information Search or Search for relevant information • Evaluation of alternatives • Purchase decision • Post- purchase experience and behaviour i.e. product use and evaluation. FACTORS INFLUENCING CONSUMER BEHAVIOUR
A customer responds to the stimuli or response model and may or may not purchase the product. The inputs, (buying power, marketing mix and other factors) processing, outputs and feedback influence the buying behaviour of the prospect if he is satisfied. Marketing mix is the marketing effort in product, price promotion and distribution appeals. Promotion appeals are advertising, salesmen, reference groups and sales promotion. Other inputs are intra & inter personal influences, and other environmental factors. Intra-personal influences are reflected in motivation, perception, learning attitudes and personality of buyers. Inter-personal influences are represented by family, social class, reference groups and culture. Other environmental influences are general economic conditions, pending legislation, fashion trends and technological advances. Chapter – 2 RESEARCH METHODOLOGY Research Methodology: Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps, the research process that is generally adopted to study the research problem and basic logic behind them.
Research Design:
A research design is a logical systematic plan prepared for directing a research study. It is the “framework” or “blueprint” for collection, measurement and analysis of data.
Objectives of the study: To assess the consumer purchase behavior for buying Antivirus software.
To identify the factors which influence their purchase behaviour that can help in gaining a competitive advantage.
To know the current scenario of Antivirus industry. To study the preferences for various Antivirus software among people in Ahmedabad.
Descriptive Research: It is a fact finding investigation with adequate inference, it has focus on particular aspects or dimensions of the problem studied. Data are collected by observation, interviewing, questionnaire, etc. In the following study, DESCRIPTIVE RESEARCH has been used to conduct the research.
Sampling: It’s the process of selecting a small number of elements from a larger defined target group of elements. Sampling frame: The list of sampling unit from which a sample is drawn is sampling frame. Sampling Size : Sampling size refers to total number of respondents targeted for collecting the data for the research Out of total population. In the following study, the sample size of 250 respondents is taken. These 250 respondents were made to fill the Questionnaire.
Data Collection: Data collection took place with the help of filling of questionnaires. The questionnaire method is used widely and is also an economical means of data collection. Questionnaires are more reliant with verbal responses to questions, written or oral. It is essential to make sure that the questionnaire is easy to read and could be understood by all spectrums of people in the sample. It is also important for the researcher to respect the time and energy spent by the respondents. Hence, the questionnaire was designed in such a way, that its administration would not exceed 4-5 minutes. These questionnaires were personally administered.
Tools used for the Research:
1. Questionnaire A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. The advantages of questionnaires are that, they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data.
2. Tabulation The process of placing classified data into tabular form is known as tabulation. A table is a symmetric arrangement of statistical data in rows and columns. Tabulation is the process of creating a contingency table from the multivariate frequency distribution of statistical variables.
3. Pie charts A pie chart (or a circle graph) is a circular chart divided into sectors, illustrating proportion. In a pie chart, the arc length of each sector (and consequently its central angle and area), is proportional to the quantity it represents. The pie chart is perhaps the most ubiquitous statistical chart in the business world and the mass media.
4. Percentage A percentage is a way of expressing a number as a fraction of 100. Percentages are used to express how large/small one quantity is, relative to another quantity. The first quantity usually represents a part of, or a change in, the second quantity, which should be greater than zero. 5. Bar charts A bar chart or bar graph is a chart with rectangular bars with lengths proportional to the values that they represent. The bars can be plotted vertically or horizontally. A vertical bar chart is sometimes called a column bar chart .A bar graph is a chart that uses either horizontal or vertical bars to show comparisons among categories. One axis of the chart shows the specific categories being compared, and the other axis represents a discrete value
6. Frequency Distribution A frequency distribution is a table that displays the frequency of various outcomes in a sample. Each entry in the table contains the frequency or count of the occurrences of values within a particular group or interval, and in this way, the table summarizes the distribution of values in the sample.
7. ANOVA Analysis of variance (ANOVA) is a collection of statistical models used in order to analyze the differences between group means and their associated procedures (such as "variation" among and between groups). In the ANOVA setting, the observed variance in a particular variable is partitioned into components attributable to different sources of variation. In its simplest form, ANOVA provides a statistical test of whether or not the means of several groups are equal, and therefore generalizes the t-test to more than two groups.
Primary Data Primary data consists of original first-hand information collected specially for the purpose of study. It is statistical material which the investigator originates for him for the purpose of enquiry in hand.
Sources of Primary Data: 1. Data observation 2. Survey a) Mail Questionnaire b) Personal Interview c) Telephonic interview
In the following study, the primary data is collected through Questionnaire.
Secondary Data: Secondary data consists of information that already exists somewhere, having been collected for another purpose. It refers to the data which have already been collected and analyzed by someone else. These data are not fresh, and reliability of these data has to be tested before it can be used in the research.
Sources of Secondary Data:
Source of Published data:
Books, magazine, and newspaper.
Technical and trade journals.
Reports prepared by research scholars, universities, etc.
Public records, historical documents etc.
Source of unpublished data:
Diaries, letters
Unpublished biographies and autobiographies.
Trade associations, labour bureaus etc. In the following study, secondary data is used to obtain information regarding the company and its operations.
Plan of Analysis:
Conduct an intensive secondary research to understand the full impact and implication of the industry, to review the industry norms and identify issues.
Select the important question and issue, which inhabit growth and segmentation in the industry.
Identify clients and conduct the study.
Collect the data through questionnaire and put together in the form of table for analysis.
Data analysis and interpretation has to be carried out on the basis of primary data.
Inference should be drawn from the analysis to attain the objective of the study.
The summary of the findings is finally recorded based on the details collected.
Chapter – 3 DATA ANALYSIS AND INTERPRETATION Have you installed any antivirus software in your computer or laptop?
Options No. of respondent Percentage (%) Yes 231 92.6% No 19 7.4% Total 250 100%
Analysis: From the above table it can be seen that 92.6% of the respondents are using antivirus software and 7.4% respondent are not using anti-virus software. 7%
Yes No
93%
Inference: From the above chart it is clear that vast majority of the respondents are using antivirus software. So we can say that people are aware about various threats to computer so 92% people are using antivirus software. So there is a good scope for business growth and development in anti-virus industry over a span of years. Although the anti-virus field is saturated there is good scope for business development and growth overtime.
What type of anti-virus are you using?
Options No. of respondents Percentage (%) Paid 123 53.25% Free 108 46.75% Total 231 100%
Analysis: From the above table it can be seen that 53.25% of the respondents are using paid anti-virus software and 46.75% of the respondents are using free anti-virus software. From this information we can say that the proportion of free and paid users is nearly the same. 47% Paid 53% Free
Inference: From the above chart we can see that the percentage of paid users is more than free users. But, the difference between them is very less. Majority of users prefer paid version of Antivirus software over the free version. So we cannot say that the users are only free users or paid users.
If it is paid software then how would you prefer to buy antivirus software?
Options No. of respondents Percentage (%) Online Purchase 51 41.5% Retail outlet 72 58.5% Total 123 100%
Analysis: From the above table we gathered the information that 41.5% of total 123 paid users make their purchase of anti-virus software from online and rest 58.5% of the total 123 paid users are buying their software from retail outlets. Retail outlet
Online Purchase
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Inference: From the above chart it can be clearly seen that majority of respondent prefer to buy their antivirus software from a retail store than buy it online. The reason people buy it from retail stores is because they find it more reliable than an online purchase. Online purchase among people is not that popular in comparison to retail outlets because retail outlets are the conventional method of shopping so people rely more upon retail than online.
Reasons for using antivirus?
Options No. of Percentage (%) respondents Viruses from external 68 29.4% devices Viruses from internet 135 58.4% Viruses from Bluetooth 24 10.4% connection Viruses from other sources 4 1.8%
Total 231 100%
Analysis: From the above table it can be seen that 58.4% of the respondents use antivirus software to be protected from viruses from internet, 29.4% use it for viruses from external devices, 10.4% of the respondents use the software for viruses from Bluetooth connection and 1.8% of the respondents use antivirus software for other reasons.
10% 2% 29% Viruses from external devices Viruses from internet Viruses from Bluetooth 58% connection Viruses from other sources Inference: From the above chart we can say that people are using anti-virus software mainly for protection from viruses from internet and then after they see the security from the external devices. We can see that least people use software for other source security.
Which antivirus brands are you aware of?
Kaspersky Quick AVG Norton McAfee Others Heal No. of respondents 85 131 44 56 84 13 Percentage 36.8% 56.7% 19.1% 24.2% 36.4% 5.5%
Analysis: From the above table we can see that 56.7% of the respondents are aware of Quickheal. Popularity of Kaspersky and McAfee is same among the respondents with 36.8% and 36.4% respectively. 24.2% respondents know about Norton and 19.1% respondents are aware about AVG. 5.5% of the respondents also know about brands other than the five mentioned in our project.
140
120
100
80
60
40
20
0 Kaspersky Quick Heal AVG Norton McAfee Others
Inference: It can be clearly seen that Quickheal has the highest market share when it comes to popularity. Quickheal is famous among respondents because it is able to reach its target customers through advertisements and provides quality products to keep its customers satisfied. In comparison to the other four brands AVG is less popular among respondents because quality is not up to the mark with the price it offers.
Which antivirus software are you currently using?
Options No. of respondents Percentage (%) Kaspersky 43 18.6% Quick heal 85 36.8% AVG 24 10.4% Norton 31 13.4% McAfee 41 17.8% Other 7 3% Total 231 100%
Analysis: From the above table maximum of the respondent users are of Quickheal. 36.8% of the total respondents use Quickheal followed by Kaspersky which have 18.6% of the total respondents. McAfee has 17.8% users of the total respondents. Followed by Norton with 13.40% and AVG with 10.40%. Remaining 3% are other users. 40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00% Kaspersky Quickheal AVG Norton McAfee Other
Inference: Quickheal users are maximum, this shows that Quickheal is popular among all the respondents. Reason why Quickheal has the highest share is because of the high quality it offers and the after sales services offered are also good. AVG users are the least among the above mentioned companies as the respondents don’t find the quality to be good. Also, AVG fails at providing combo offers which makes it less attractive to customers. Please rate your satisfaction level for your anti-virus software.
Table showing Price of different companies. Excellent Good Ok Poor Very Poor Quickheal 18 19 3 0 0 Kaspersk 10 14 5 0 0 y AVG 7 5 0 0 0 Norton 8 9 3 0 1 McAfee 3 14 3 0 0
Chart showing Price of different companies.
20
18
16
14
12 Quickheal Kapersky 10 AVG 8 Norton McAfee 6
4
2
0 Excellent Good Ok Poor Very Poor
Inference: Respondents find the price of McAfee products to be high. Kaspersky is found to be the least expensive among all and it therefore preferred more. Table showing Product Range of different companies.
Excellent Good Ok Poor Very Poor Quickheal 10 14 5 0 0 Kaspersk 23 10 7 0 0 y AVG 1 9 2 0 0 Norton 5 10 6 0 0 McAfee 3 12 5 0 0
Chart showing Product Range of different companies. 25
20
15 Quickheal Kapersky AVG 10 Norton McAfee
5
0 Excellent Good Ok Poor Very Poor
Inference: Kaspersky and McAfee provide good range of products whereas Norton offers only few products.
Table showing After sales services of different companies.
Excellent Good Ok Poor Very Poor Quickheal 13 14 9 3 1 Kaspersk 8 12 6 2 1 y AVG 4 2 4 2 0 Norton 2 3 5 1 1 McAfee 6 6 6 2 0
Chart showing After sales services of different companies. 14
12
10
Quickheal 8 Kapersky AVG 6 Norton McAfee 4
2
0 Excellent Good Ok Poor Very Poor
Inference: Quickheal and McAfee have managed to satisfy respondents with their after sales services. But Norton fails to do so. Table showing combo offers of different companies.
Excellent Good Ok Poor Very Poor Quickheal 16 13 5 4 2 Kaspersk 2 14 11 0 2 y AVG 2 3 5 1 1 Norton 3 9 6 2 1 McAfee 2 11 5 2 0
Chart showing combo offers of different companies. 16
14
12
10 Quickheal Kapersky 8 AVG Norton 6 McAfee 4
2
0 Excellent Good Ok Poor Very Poor
Inference: Respondents are attracted by the great combo offers Quickheal offers. Combo offers by AVG are less preferred by respondents.
Table showing Quality of different companies.
Excellent Good Ok Poor Very Poor Quickheal 20 15 4 0 1 Kaspersk 12 13 2 2 0 y AVG 2 3 5 1 1 Norton 5 8 2 3 3 McAfee 5 7 4 2 2
Chart showing Quality of different companies. 20
18
16
14
12 Quickheal Kapersky 10 AVG 8 Norton McAfee 6
4
2
0 Excellent Good Ok Poor Very Poor
Inference: Respondents are satisfied with the quality product that Quickheal offers. Respondents are not happy with the quality of AVG and Norton products.
If you are using a free version then please rate how satisfied you are? Excellent Good Ok Poor Very Poor Quality 47 42 15 2 2 Percentag 43.5% 38.9% 13.8% 1.9% 1.9% e Quality
50 45 40 35 30 25 20 15 10 5 0 Excellent Good Ok Poor Very Poor
Inference: It can be inferred that free version of antivirus software also tend to provide good quality products as majority of respondents have rated the quality to be excellent or good. Companies offer free version of antivirus software as a part of their promotional policy, their main objective is to increase the number of users for their antivirus software. Therefore, they give free download of 30 days or 90 days use of antivirus software. Once consumers start using it then they realise the benefits of these antivirus software and then they purchase the paid version. Therefore, companies are very conscious while giving free download of antivirus to users. Excellent Good Ok Poor Very Poor Durability 15 61 26 5 1 Percentag 13.8% 56.5% 24.1% 4.7% 0.9% e Durability
70
60
50
40
30
20
10
0 Excellent Good Ok Poor Very Poor
Inference: When companies offer free antivirus for any given duration like 30 days or 90 days they strictly follow the durability of the product. Therefore, our analysis shows that people using free antivirus software are opine that in terms of durability free antivirus software are good enough. 56.50% have rated it to be good.
Excellent Good Ok Poor Very Poor Purpose 23 34 44 6 1 Percentag 21.3% 31.4% 40.8% 5.6% 0.9% e
Purpose
50 45 40 35 30 25 20 15 10 5 0 Excellent Good Ok Poor Very Poor
Inference: Our research analysis shows that as far as purpose of the companies is concerned it is satisfied to a certain extent and consumer purpose is also served to some extent as it can be seen that 40.80% of the respondents have rated it to be ok whereas 31.40% have rated it to be Good and 21.30% have rated it to be excellent.
Excellent Good Ok Poor Very Poor Availability 24 34 33 14 3 of updates Percentage 22.2% 31.5% 30.6% 12.9% 2.8%
Availability of updates
40
35
30
25
20
15
10
5
0 Excellent Good Ok Poor Very Poor
Inference: Our data analysis shows that updates are also available for free version of antivirus software. It is shown through the analysis that people are satisfied as 31.50% of the respondents have rated the availability of updates to be good whereas 22.20% respondents have rated it to be excellent. Only 2.80% respondents find it to be very poor
Excellent Good Ok Poor Very Poor Reliability 21 31 27 20 9 Percentag 19.5% 28.7% 25% 18.5% 8.3% e
Reliability
35
30
25
20
15
10
5
0 Excellent Good Ok Poor Very Poor
Inference: As far as reliability is concerned for various antivirus software 28.70% of the respondents have rated the reliability to be good whereas 19.50% respondents have rated it to be excellent. Only 8.30% respondents find it to be very poor. What is the price range of your antivirus software that you are currently using?
Options No. of respondents Percentage (%) Below 500 5 4.07% 500-1000 43 34.96% 1000-2000 55 44.71% 2000-3000 20 16.26% Total 123 100%
Analysis: According to the survey, 44.71% of the respondents prefer price range of 1000-2000. 34.96% of the respondents spend 500-1000 whereas 16.26% of the respondents spend 2000-3000.Only 4.07% of the respondents spend below 500 for an antivirus software. 16% 4% Below 500 35% 500-1000 1000-2000 2000-3000 45%
Inference: From the above chart, we can see that the most popular antivirus software used is Quickheal which ranges from Rs. 1000-2000 (total security costs of Rs. 1150). So Rs.1000-2000 is the most preferred price range for buying antivirus among people in Ahmedabad. It is also inferred that a very small percentage of respondents, only 4.07% of the respondents are spending below 500 which shows that people are concerned about their security and majority of respondents prefer to spend more on antivirus software. How long have you been using your current anti-virus software?
Options No. of respondents Percentage (%) 1 Year 55 23.8% 2 Years 76 32.9% 3 Years 55 23.8% More than 3 Years 45 19.5% Total 231 100%
Analysis: From the above table we can get the information that how long a single user use anti-virus software. From above information we can clearly see that large number of user use their software for at least 2 years. 32.9% of total respondents use software for 2 years. People who use their anti-virus software for 1 year or 3 year are in same proportion which is 23.8% of total respondents.19.5% people use their software for more than 3 years. 35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00% 1 Year 2 Years 3 Years More than 3 Years
Inference: From the analysis, it has been noticed that the maximum number of respondents are using their current antivirus from the past two years, this shows that the respondents are really satisfied with the product they are using and are in no mood to switch in the near future. How frequently do you scan your computer/laptop for antivirus?
Option No. of respondents Percentage (%) Daily 67 29% Weekly 34 14.7% Once in every 15 days 51 22.1% Monthly 79 34.2% Total 231 100%
Analysis: In above table they provide information about how frequently a person scans his/her computer and laptop.. 34.2% and 29% people from all respondent scan their computer monthly and daily respectively. 22.1% people scan their computer once in every 15 days and 14.7% people for weekly scanning. 35%
30%
25%
20%
15%
10%
5%
0% Daily Weekly Once in every 15 days Monthly
Inference: From the above chart we can clearly see that large no. of respondents scan their devices daily or monthly. So we cannot clearly say that respondents scan their device at what time because we get the mix result from respondents. How frequently do you check your computer/laptop for antivirus update?
Option No. of respondents Percentage (%) Daily 38 16.4% Weekly 54 23.4% Once in every 15 days 57 24.7% Monthly 82 35.5% Total 231 100%
Analysis: From the table we can get information that how frequently people check their computer for software update. Large no. of people check for update of software on monthly period. 35.5% of total respondents check for update at monthly period. 24.7% and 23.4% of total respondents check for it every 15 days and weekly respectively. 16.4 % people daily check it. 16%
36% Daily Weekly 23% Once in every 15 days Monthly
25%
Inference: From the above chart we can clearly say that very small proportion of people check for update of antivirus daily. Most of the people check for update at monthly basis. So we can see that proportion of monthly check is more than that of daily check. This shows antivirus updates don’t happen on a daily basis. Are you satisfied with your current antivirus?
Option No. of Percentage (%) respondent s Yes 204 88.3% No (not effective in 18 7.8% scanning) No (slows down computer) 9 3.9% Total 231 100%
Analysis: From above table we can clearly see that respondents are highly satisfied with their current antivirus software. 88.3% of the total respondents are satisfied. 11.7% of the respondents are not satisfied with their current antivirus reason being 7.8% of the respondents feel the antivirus is not effective in scanning with and 3.9% respondents feels it slows down the computer. 4% 8%
Yes Not effective in scanning viruses Slows down computer
88%
Inference: Majority of the respondents are satisfied with their current antivirus software. This shows that the antivirus is effective in scanning and removing viruses. The companies are meeting up with consumer’s expectation. But a small fraction of the total respondents feel that the software is not effective in scanning virus and also slows down the computer. Chapter – 4 STATISTICAL ANALYSIS Kaspersky
Satisfactory level of different components:
Excellent Good Ok Poor Very Poor Price 10 14 5 0 0 Product Range 10 14 5 0 0 After sales services 8 12 6 2 1 Combo offer 2 14 11 0 2 Quality 12 13 2 2 0
Ho: There is no significant difference between average characteristics of Kaspersky.
Ho: There is no significant difference between the performance satisfactory level of Kaspersky.
ANOVA
Source of Variation SS Df MS F P-value F crit
2.27374E- 8.03441E- 3.0069172 Rows 13 4 5.68434E-14 15 1 8
Columns 582.8 4 145.7 20.5936395 3.76984E- 3.0069172 8 06 8
Error 113.2 16 7.075
Total 696 24
Inference:
For rows: since 1>0.05, it is accepted.
Therefore, there is no significant difference between average characteristics of Kaspersky.
For columns: since 0.0000376<0.05, it is rejected.
Therefore, there is significant difference between the performance satisfactory level of Kaspersky.
Quick heal
Satisfactory level of different components:
Excellent Good Ok Poor Very Poor Price 18 19 3 0 0 Product Range 23 10 7 0 0 After sales services 13 14 9 3 1 Combo offer 16 13 5 4 2 Quality 20 15 4 0 1
Ho: There is no significant difference between average characteristics of Quick heal.
Ho: There is no significant difference between the performance satisfactory level of Quick heal.
ANOVA
Source of Variation SS Df MS F P-value F crit
Rows 0 4 0 0 1 3.00691 7
3.00691 Columns 1198 4 299.5 33.74647887 1.29642E-07 7
Error 142 16 8.875
Total 1340 24
Inference:
For rows: since 1>0.05, it is accepted.
Therefore, yes there is no significant difference between average characteristics of Quick heal.
For columns: 0.000001296<0.05, it is rejected.
Therefore, there is significant difference between the performance satisfactory level of Quick heal.
AVG
Satisfactory level of different components:
Excellent Good Ok Poor Very Poor Price 7 5 0 0 0 Product Range 1 9 2 0 0 After sales services 4 2 4 2 0 Combo offer 2 3 5 1 1 Quality 4 3 2 2 1
Ho: There is no significant difference between average characteristics of AVG.
Ho: There is no significant difference between the performance satisfactory level of AVG.
ANOVA
Source of SS df MS F P-value F crit Variation
Rows 2.84217E-14 4 7.10543E-15 1.56163E-15 1 3.00691728
3.14285714 0.04371622 Columns 57.2 4 14.3 3 5 3.00691728
Error 72.8 16 4.55
Total 130 24
Inference:
For rows: since 1>0.05, it is accepted.
Therefore, yes there is no significant difference between average characteristics of AVG.
For columns: 0.043716<0.05, it is rejected.
Therefore, there is significant difference between the performance satisfactory level of AVG. Norton
Satisfactory level of different components:
Excellent Good Ok Poor Very Poor Price 8 9 3 0 1 Product Range 5 10 6 0 0 After sales services 5 11 2 3 0 Combo offer 3 9 6 2 1 Quality 5 8 2 3 3
Ho: There is no significant difference between average characteristics of Norton.
ANOVA Source of Variation SS df MS F P-value F crit Between 3.49824E- 2.866081 Groups 226 4 56.5 22.6 07 402 Within Groups 50 20 2.5 Total 276 24
Inference:
For rows:since 0.00000349824<0.05, it is rejected
Therefore, there is significant difference between average characteristics of Norton.
McAfee
Satisfactory level of different components:
Excellent Good Ok Poor Very Poor Price 3 14 3 0 0 Product Range 3 12 5 0 0 After sales services 6 6 6 2 0 Combo offer 2 11 5 2 0 Quality 5 7 4 2 2
Ho: There is no significant difference between average characteristics of MacAfee.
Ho: There is no significant difference between the performance satisfactory level of MacAfee
ANOVA Source of Variation SS df MS F P-value F crit
Rows 0 4 0 0 1 3.00691728
Columns 286 4 71.5 16.34285714 1.65957E-05 3.00691728
Error 70 16 4.375
Total 356 24
Inference:
For rows: since 1>0.05, it is accepted.
Therefore, yes there is no significant difference between average characteristics of MacAfee.
For columns: since 0.00016595<0.05, it is rejected.
Therefore, there is significant difference between the performance satisfactory level of MacAfee. Chapter – 5 FINDINGS Findings:
Our data analysis draws out following conclusions:
92.6% of the respondents are using antivirus software and 7.4% respondents are not using anti-virus software.
53.25% of the respondents are using paid anti-virus software and 46.75% of the respondents are using free anti-virus software. The proportion of free and paid users is nearly the same.
We gathered the information that 41.5% of total 123 paid users make their purchase of anti-virus software from online and rest 58.5% of the total 123 paid users are buying their software from retail outlets.
It can be seen that 58.4% of the respondents use antivirus software to be protected from viruses from internet, 29.4% use it for viruses from external devices, 10.4% of the respondents use the software for viruses from Bluetooth connection and 1.8% of the respondents use antivirus software for other reasons.
36.8% of the total respondents use Quickheal followed by Kaspersky with 18.6% of the total respondents. McAfee has 17.8% users. Followed by Norton with 13.40% and AVG with 10.40%. Remaining 3% are other users.
88.3% of the total respondents are satisfied whereas 11.7% of the respondents are not satisfied with their current antivirus.
56.7% of the respondents are aware of Quickheal. Popularity of Kaspersky and McAfee is same among the respondents with 36.8% and 36.4% respectively. 24.2% respondents know about Norton and 19.1% respondents are aware about AVG. 5.5% of the respondents also know about brands other than the five mentioned in our project. 44.71% of the respondents prefer price range of 1000-2000. 34.96% of the respondents spend 500-1000 whereas 16.26% of the respondents spend 2000-3000.Only 4.07% of the respondents spend below 500 for an antivirus software.
32.9% of total respondents use software for 2 years. People who use their anti-virus software for 1 year or 3 year are in same proportion which is 23.8% of total respondents.19.5% people use their software for more than 3 years.
34.2% and 29% people from all respondent scan their computer monthly and daily respectively. 22.1% people scan their computer once in every 15 days and 14.7% people for weekly scanning.
Large no. of people check for update of software on monthly period. 35.5% of total respondents check for update at monthly period. 24.7% and 23.4% of total respondents check for it every 15 days and weekly respectively. 16.4 % people daily check it. Chapter – 6 SUGGESTIONS Suggestions:
After complete research, the study reveals that there are areas of improvement. The following are the suggestions that could be adopted by the organization in order to curb the current issues and gain a competitive advantage.
According to the survey, AVG and Norton should improve their advertisement techniques. As they are not reaching the target customers, they are less popular.
McAfee should concentrate on price to get more customers and also consider the price of its competitors.
AVG should provide more combo offers for its survival in the market.
Norton should try to improve its after sales services and should increase its product range to attract customers. Chapter – 7 LIMITATIONS Limitations of the Study:
The study is limited to the 250 respondents that are selected from in and around Ahmedabad, whereas the company operates in other places around the globe.
The project is carried out for the period of 60 days. This study suffers from time constraints.
Since the questionnaires have been filled by the clients on their personal thoughts, wrong information can also be provided.
In this study, there is possibility of non-responses.
Authenticity of the data collected may not be reliable. Chapter – 8 CONCLUSION
Conclusion: The study was conducted to know the preferences about various antivirus software used among people in Ahmedabad. It was found out that Quick heal is the most popular and also the most used antivirus software among the respondents. The respondents are very satisfied with the quality of Quick heal. Quick heal has managed to make permanent customers by the after sales services it provides. On conducting the detailed study it could be said that Kaspersky has managed to attain the second place after Quick heal. Respondents prefer Kaspersky because it is cheap as compared to its competitors. Also, Kaspersky offers a high product range which attracts customers. Besides having all this features, Kaspersky is not the best seller because of its poor performance. MacAfee offers good product range but what discourages respondents from buying it is the high price of the products. Respondents find price of McAfee to be high as compared to others. Norton and AVG both have the least users because respondents are not satisfied with the quality they provide. Moreover, AVG does not provide good combo offers, which is one of the reasons behind its poor performance. Norton falls short on providing good product range and also the after sales services don’t seem to satisfy its consumers. It could be concluded that yes, the antivirus software does not fully protect your computer but, no matter if the antivirus solutions are vulnerable or not, we can see that 92.6% of the respondents prefer to install antivirus software to feel a little more secure. ANNUEXURE A Comparative Study Of Various AntiVirus Software Used Among People In Ahmedabad.
*This information will only be used for T.Y B.B.A Project purpose.
NAME: ______GENDER: Male/Female AGE: ______
1. Have you installed any Anti-Virus software in your computer/laptop?
Yes No
2. What type of anti-virus are you using?
Paid Free Download
*If it is paid software then how would you prefer to buy anti-virus software?
Online Purchase Retail outlet
3. Reasons for using antivirus?
Viruses from external devices. Viruses from Internet Viruses from Bluetooth connections. Other (please specify) ____
4. Which anti-virus brands are you aware of? (More than one answer allowed.)
Kaspersky Quick Heal AVG Norton McAfee Other (please specify) ______
5. Which Anti-Virus software are you currently using?
Kaspersky Quick Heal AVG Norton McAfee Other (please specify) ______6. Please rate your satisfaction level for your anti-virus software. 1. KASPERSKY
Excellent Good Ok Poor Very Poor Price Product range After sales service Combo Offer Quality
2. QUICKHEAL
Excellent Good Ok Poor Very Poor Price Product range After sales service Combo Offer Quality
3. AVG
Excellent Good Ok Poor Very Poor Price Product range After sales service Combo Offer Quality
4. N 4.NORTON
Excellent Good Ok Poor Very Poor Price Product range After sales service Combo Offer Quality
5. McAfee Excellent Good Ok Poor Very Poor Price Product range After sales service Combo Offer Quality
7. If you are using a free version then please rate how satisfied are you? Excellent Good Ok Poor Very Poor Quality Durability Purpose Availability of updates Reliability 8. What is the price range of your anti-virus software that you are currently using?
Below 500 500-1000 1000-2000 2000-3000 9. How long have you been using your current anti-virus software?
1 Year 2 Years 3 Years More than 3 Years 10. How frequently do you scan your computer/laptop for antivirus?
Daily Weekly Once in every 15 days Monthly 11. How frequently do you check your computer/laptop for antivirus update?
Daily Weekly Once in every 15 days Monthly 12. Are you satisfied with your current antivirus software?
Yes No *If no, then please choose one of the following options
Not effective in scanning viruses
Slows down computer speed
Occupies space on hard drive
Others(please specify) ______REFERENCES
Website:
https://www.opswat.com/resources/reports/antivirus-october-2014 http://en.wikipedia.org/wiki/Kaspersky_Lab http://en.wikipedia.org/wiki/McAfee http://www.mcafee.com/us/ http://en.wikipedia.org/wiki/AVG_Technologies http://in.norton.com/ http://en.wikipedia.org/wiki/Quick_Heal
Book reference:
Marketing management by Philip Kotler
Marketing management by V.S. Ramaswamy, SManakumari