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Our Club i s Iconic The 2014 Winners Book The - Team 2014 American Advertising Awards Saturday, February 22, 2014 Judges...........................................................................04 2014 ADDY® Awards....................................................06 Presidents Award.........................................................18 Printer's Award.............................................................20 Mosaic Award...............................................................22 Judge's Choice Awards...............................................24 Best of Show Awards..................................................26 2014 ADDY® Student Awards.....................................28 Best of Show Award......................................30 AAF Sponsors..............................................................32 AAF Board Horizon Convention Center 401 S. High St., Muncie, Indiana It's Iconic fool! Our Club Is Iconic 3 Addy Judges AAF ECI AJ Buse’ Matt Hanson AJ holds a B.S. degree in Advertising and an As the Director of Digital M.S. degree in Mass Communication and Strategy, Matt is the agency lead on all has worked in print production (still loves digital marketing the smell of ink and the whir of a printing accounts at Digital press), public relations, account service Helium. With and graphic design. After time spent 15 years of at a handful of ad agencies in marketing experience, he’s worked on both coasts for the Nashville area, he started clients such as Castrol, Travelocity, Lands’ End, Visa, his own shop and has run Intercontinental Hotels Group, and Guess. Brand New Day for more than 15 years. He’s Before opening Digital Helium, Matt helped launch now also dabbling in writing, blogging, painting two other marketing agencies in New York and the and other creative endeavors. Chicagoland area. Before that, he ran a series of e-commerce sites and spent seven years in As an active member in AAF most of magazine publishing working on titles such as his professional career, AJ served on Futures and Motor Age. several committees and as President of AAF Nashville. In addition, he has taught Matt also teaches digital marketing and campaign advertising, graphic design and PR classes at development in Purdue University Calumet’s College of Business, where his students have won over 15 the college level. He is currently the immediate national and local design awards over the last five years. past-Governor of AAF District 7 and Secretary/ Treasurer of the AAF Council of Governors. Brian Nelson AJ has judged a number of local ADDY competitions, in markets along the Gulf Coast, From his breakthrough up the East Coast and throughout the Mid-West. rebranding and TV commercials for Additionally, he has judged the Tennessee state DECA Yum! Brands, Jefferson's Bourbon and the Ohio Lottery to his stunning visual, marketing competition for several years, the AMA and cultural and experiential work for White PRSSA college competitions, and the AAF National Castle, Toyota, Formica and the Student Advertising Competition in other districts. Cincinnati Ballet, Brian has been getting people to talk about Born in Indiana, with his tween years spent in brands for the past 10 years. Ohio before moving to Tennessee, AJ now lives in East Nashville with his partner and His unique and irresistible their sons, who all seem to be moving toward style has been recognized both careers in music. regionally and nationally by the likes of PR Week, Ad Age, sourceecreative, Photo District News and the American Advertising Federation. Brian has been an Addy chairman and board member of the Cincinnati Ad Club and is a proud graduate of the University of Cincinnati. Our Club Is Iconic 5 Professional ADDY Award Winners Category: Collateral Material - Brochure - Four-color Category: Sales Promotion - Packaging - Single Unit Award: Gold ADDY Award Award: Silver ADDY Award Entrant: CS Kern, Inc. Entrant: JDA Advertiser: CS Kern, Inc. Advertiser: JDA Title: Meridian Health Services Annual Report Title: Granny Pearl's Sugardoodle Packaging Credits: Credits: Lyn Whitesell, Creative Director Beckie Manley, Creative Director CS Kern, Inc, Printer Brent Huffman, Associate Creative Director Beth Clark, Director of Marketing, Meridian Health Services Andrew Jacobs, Clay Caldwell and Carly Hayes, Scott Smalstig, Vice President, Fund Development, Graphic Designers Meridian Health Services Brent Barbee, Account Manager Category: Collateral Material - Brochure - Four-color Award: Gold ADDY Award Entrant: CS Kern, Inc. Advertiser: CS Kern, Inc Title: 1st Choice Seeds Catalog Credits: Lyn Whitesell, Creative Director Tony Frederick, Photographer CS Kern, Inc., Printer Category: Collateral Material - Brochure - Four-color Award: Gold ADDY Award Entrant: JDA Advertiser: JDA Title: GodSpeaks Donor Collateral Credits: Beckie Manley, Creative Director Brent Huffman, Associate Creative Director Launching the Carly Hayes, Graphic Designer Karen Hansel, Copywriter Christal Beattie, Account Manager Our Club Is Iconic 7 Professional ADDY Award Winners Category: Collateral Material - Brochure - Four-color Category: OUT-OF-HOME - Campaign Award: Silver ADDY Award Award: Gold ADDY Award Entrant: Indiana University East Entrant: Ball State University Advertiser: Indiana University East Advertiser: Ball State University Title: IU East Viewbook Title: Emens 50th Banners Credits: Credits: Susanna Tanner, Art and Graphics Manager Beth Brooks, Graphic Designer Rob Zinkan, Vice Chancellor, External Affairs Dan Forst, Communications Manager John Oak Dalton, Director of Communications and Marketing Frank Hancock, Sport Graphics Keith Roach, Content Specialist Tom Taylor, VP for Enrollment, Marketing, and Communications Don Rogers, Photo Specialist Category: Collateral Material - Poster - Single Award: Gold ADDY Award Entrant: JDA Advertiser: JDA Category: OUT-OF-HOME - Campaign Title: Warner Viewbook Award: Silver ADDY Award Credits: Entrant: Burkhart Advertising Beckie Manley, Creative Director Advertiser: Madison County Community Health Center Brent Huffman, Associate Creative Director Title: Smoking Campaign Clay Caldwell, Graphic Designer Credits: ECP, Art Production Team Category: Out-Of-Home - Exterior Still or Static Quit Now, Art Production Team Award: Silver ADDY Award Entrant: Intersection Advertiser: Xtreme Clean Auto Wash Title: Xtreme Clean On-Site Signage Category: Digital Advertising - Branded Content, 60 seconds or less Award: Silver ADDY Award Entrant: JDA Credits: Advertiser: JDA Andy Kennedy, Art Director / Partner / Strategist Title: Christmas Town Director's Cut Matt Wells, Senior Account Director Credits: Image 360 TC / Andrew Kohlmann, Owner Brad Benbow, Account Manager Nicole Manville, Production Designer Beckie Manley, Creative Director Brent Huffman, Associate Creative Director Steelhouse Productions It's thrillingly iconic, cha'mone heee heee Our Club Is Iconic 9 Category: DIGITAL ADVERTISING - Campaign Award: Gold ADDY Award Entrant: Ball State University Advertiser: Ball State University Title: Chronicles video Credits: Tom Taylor, VP for Enrollment, Marketing, and Communications Tony Proudfoot, Associate VP for Marketing and Communications Julie Campbell, Director of Interactive Marketing Stephen Jendraszak, Director of Marketing Gail Werner, Media Relations Manager of Internal Communications Stacey M. Lane Grosh, Client Services Manager Professional ADDY Award Winners Anthony Romano, Media Relations Manager/Video Specialist Category: Digital Advertising - Branded Content, more than 60 seconds Award: Gold ADDY Award Entrant: Intersection Advertiser: Muncie Downtown Development Partnership Title: DWNTWN Muncie Branded Film Credits: RCW Productions, Video Productions Andy Kennedy, Art Director / Partner / Strategist Category: Digital Advertising - Branded Content, more than 60 seconds Award: Silver ADDY Award Entrant: Intersection Advertiser: Air Services Inc. title: Air Services Inc Branded Film Credits: Tyler Hernly, Art Director / Partner / Strategist Andy Kennedy , Art Director / Partner / Strategist Eleven35 Productions / John Paul Morris, Principal Category: Television – Regional/National TV Campaign - Services Award: Gold ADDY Award Entrant: MutualBank Category: Television - Local - :60 or more Advertiser: MutualBank Award: Silver ADDY Award Title: MutualBank Business Banking Entrant: Intersection Credits: Advertiser: Stoops Buick GMC Allison Robbins, Account Manager, JDA Title: Stoops Television Beckie Manley, Creative Director, JDA Credits: Clay Caldwell, Art Director, JDA Allison Robbins, Karen Hansel, Writer, JDA Senior Account Executive / Media Director Steelhouse Productions, Andy Kennedy, Art Director / Partner / Strategist Jenny Yarbrough, VP, Marketing Manager Jensen Productions / Mike Jensen, Principal Our Club Is Iconic 11 Professional ADDY Award Winners Category: INTEGRATED CAMPAIGNS - Consumer, Local Category: Television – Regional/National TV Campaign - Services Award: Gold ADDY Award Award: Silver ADDY Award Entrant: Intersection Entrant: Ball State University Advertiser: Muncie Downtown Development Partnership Advertiser: Ball State University Title: DWNTWN Muncie Integrated Campaign Title: Ball State University Institutional Commercials Credits: Credits: WATCH THE VIDEO Andy Kennedy, DOWNTOWNMUNCIE.ORG Tom Taylor, VP for Enrollment, Marketing, and Communications Art Director / Partner / Strategist Tony Proudfoot, Associate Vice President for Marketing and Matt Wells, Senior Account Director Communications RCW Productions,