Auctions at Keeneland 2018 Keeneland Sales Schedule September 10-22 Yearlings November 6-17 Breeding Stock January 7-11, 2019 Horses of All Ages
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Auctions at Keeneland 2018 Keeneland Sales Schedule September 10-22 Yearlings November 6-17 Breeding Stock January 7-11, 2019 Horses of All Ages Keeneland/Coyle Keeneland/Coyle Keeneland/Photos by Z The world’s leading Thoroughbred auc- Measures of the success of Keeneland • For 2016 and 2017, the International Fed- tion house, Keeneland sells more champi- sales include: eration of Horseracing Authorities named ons and stakes winners than any other sales • Keeneland has sold 21 Kentucky Derby Arrogate the World’s Best Racehorse. Ar- company while offering state-of-the-art (G1) winners, 23 Preakness (G1) win- rogate was sold at the September Sale. facilities and a range of amenities for its ners and 19 Belmont (G1) winners. In • Cartier Awards, which honor European diverse international clients. Each year, buy- 2017, graduates of the 2015 September champions, have been presented to ers from nearly every state and as many as Sale won the first two legs of the Triple two Keeneland sales graduates in re- SALES 50 countries on six continents participate in Crown: Always Dreaming captured the cent years: Order of St George (IRE) Keeneland’s September Yearling, November Kentucky Derby, and Cloud Computing was named champion stayer in 2016 Breeding Stock and January Horses of All took the Preakness. and 2017, and Lady Aurelia was named Ages sales. • Keeneland was the only North Ameri- champion 2-year-old filly in 2016. Other Keeneland employs a year-round out- graduates have won the Epsom Derby reach strategy to recruit buyers from across can sales company to be represented by 2017 champions as seven graduates (G1) and its French and Irish counter- the U.S. and all corners of the world. Sales parts (page 274). staff travel throughout the year and work received 2017 Eclipse Awards: Abel Tas- closely with Keeneland representatives in man, Caledonia Road, Good Magic, Lady • In 2017, gross sales at Keeneland’s three Europe, Australasia, China and Japan. Eli, Roy H, Unique Bella and West Coast. auctions exceeded $538 million, marking Globalization of the Thoroughbred in- • Keeneland sales have produced 99 hors- the highest annual figure since 2012. dustry has been occurring for more than es that have won 107 races during the a decade. The racing and breeding world Breeders’ Cup World Championships. History is smaller thanks to the proliferation of Four of them won races during the 2017 The concept of Keeneland serving as a stallions shuttling between Northern and event at Del Mar: Caledonia Road (Ju- sales facility and a race track was expressed Southern hemispheres and the popularity of venile Fillies), Good Magic (Juvenile), in its original prospectus created in the Americans teaming with foreign partners to Mendelssohn (Juvenile Turf) and Roy H mid-1930s. The first auction was held in race in the U.S. and abroad. This “cross-pol- (Sprint). Mendelssohn was the $3 million the Keeneland Paddock on April 25, 1938, lination” is healthy for the entire industry. sale topper at the 2016 September Sale. under the management of E.J. Tranter and Foreign investors come to Central Ken- his Lexington representative, Thomas Crom- tucky, and specifically to Keeneland, to buy • Keeneland sales alumni captured ma- well. A total of 31 horses grossed $24,885, their source broodmares and enhance the jor races across North America and in for an average of $802.74. commercial appeal of their stock. American Europe, the Middle East, Japan, Russia, Keeneland began holding annual sales pedigrees carry speed, and foreign breeders Turkey, and Central and South Ameri- in 1943. Prior to World War II, many Central want to infuse that speed into their horses ca. Sales graduates won more than 500 Kentucky breeders sent their yearlings each back home. Their Keeneland purchases stakes – approximately half of which summer to the Fasig-Tipton sale in Sara- form the foundation bloodlines for Thor- were graded/group races – around the toga, New York. But a wartime restriction oughbreds in Central and South America, world during the year. on rail transport forced breeders to keep Asia, South Africa, Russia and India. their yearlings at home, prompting the in- Rev. 2/21/18 2018 Keeneland Media Guide | Sales 217 ® augural summer sale, which was conducted by Fasig-Tipton and held under a tent in Bob Elliston | Vice President of Racing and Sales the Keeneland Paddock. Beginning Aug. 9, the three-day sale was front-page news in Biography can be found on page 10. the Lexington Herald. Fred W. Hooper pur- chased his first yearling at the sale, paying $10,200 for a colt by Sir Gallahad III. Named Hoop, Jr., the colt went on to win the 1945 Kentucky Derby. Fasig-Tipton elected not to hold the 1944 yearling sale at Keeneland, so Hal Price Headley and A.B. Hancock Sr. conceived a co-op organization, the Breeders’ Sales Company, to continue the sale in Lexington. From that sale came both juvenile champi- ons of 1945: the filly Beaugay and the colt Star Pilot. A total of 437 horses sold for Mark Maronde | Director of Sales Development $2,286,000, a record total for a yearling sale. In 1961, Keeneland and the Breeders’ Mark Maronde brings more than 20 years of experience in the Sales Company merged into a single corpo- Thoroughbred industry to the Keeneland sales team, which he joined rate enterprise. in April 2009. The September Sale became Keene- He assists with recruiting and marketing efforts for the Keeneland land’s only yearling sale beginning in 2003 sales and serves as a member of the yearling inspection team. with the discontinuation of the July Selected Maronde spent five years in the bloodstock division of WinStar Farm Yearling Sale. prior to Keeneland. He honed his inspection and sales recruiting skills as National Field Representative for Barretts’ Equine Ltd. (1996–2009) September Sale and with the Canadian Thoroughbred Horse Society (2007–2009). He By offering the cream of the North also worked for Cromwell Bloodstock from 1990–1995. American Thoroughbred foal crop, the Sep- tember Sale is the global marketplace for Thoroughbred yearlings. Year after year, major buyers from around the world travel to Keeneland to find horses capable of mak- Geoffrey G. Russell | Director of Sales Operations ing history such as recent September Sale graduates and Horses of the Year Havre de Geoffrey Russell has worked with Keeneland sales since 1996, Grace, Zenyatta and Curlin. As such, the when he became Assistant Director of Sales to Rogers Beasley. He was September Sale is the chief barometer of the named Director of Sales in June 2001 and became Director of Sales state of the Thoroughbred industry. Operations in 2016. In 2017, September Sale graduates won Born in Dublin, Ireland, Russell gained early experience at Coolmore 50 Grade/Group 1 races, including two Stud and as a bid spotter at Goffs. He came to the U.S. in 1982, Triple Crown races and four Breeders’ Cup first working at Fasig-Tipton Sales and then at Elmendorf Farm. He races. Seven graduates of the September returned to Fasig-Tipton as Vice President of Fasig-Tipton Appraisals Sale earned Eclipse Awards as North Ameri- and Director of Sales Administration prior to joining Keeneland. can champions (page 244). Russell represents Keeneland as Chairman of the Society of At the 2017 September Sale, a spec- International Thoroughbred Auctioneers (SITA) and is on the North tacular crop of yearlings spurred bidding American International Catalogue Standards Committee (ICSC) and International Grading SALES wars among domestic and foreign buyers and Race Planning Advisory Committee (IRPAC). He also serves on the board of the Grayson- throughout the auction, driving gross re- Jockey Club Foundation and is a member of the Sales Integrity Task Force. ceipts above $300 million for the first time Russell received the 2016 Wild Geese Award from the Irish Thoroughbred Breeders’ since 2008, while producing record average Association (ITBA). ITBA Chairman Stephen Collins said the award acknowledges “one of ($120,487) and median ($57,000) prices and our own who has flown the Irish flag with pride on an international stage.” the sale of 13 seven-figure horses. Coolmore’s M.V. Magnier paid $2.7 mil- lion for the sale-topper, a daughter of Tapit The auction also launched Keeneland’s In 2017, momentum from the September who is a full sister to 2017 Gold Cup at San- September Sale Bonus Program, a two- Sale carried forward into November, spur- ta Anita (G1) winner Cupid consigned by tiered initiative that offers cash rewards to ring premium prices, increases in average VanMeter-Gentry Sales, agent. sale graduates who win graded or group and median, and M.V. Magnier’s purchase The September Sale benefited from an stakes. The Book 1 Bonus targets Grade or of champion Stellar Wind for $6 million exceptionally deep buying bench that was Group 1 stakes winners sold as yearlings in with plans to breed her to Triple Crown a healthy mix of American and international Book 1. The Seller Bonus extends opportu- winner American Pharoah. interests. Seventy-five unique buyers spent nities for rewards to all eligible graded or Among other memorable moments from more than $1 million during the auction. group stakes winners sold at any time dur- the November Sale: Foreign buyers made more than $80 million ing the September Sale. • Champion and broodmare prospect in purchases. Ashado sold for $9 million in 2005. Keeneland modified Week 1 of the Sep- November Sale tember Sale to open with an ultra-select, The November Breeding Stock Sale – • Playful Act (IRE) brought a November single-session Book 1 that cataloged 167 which catalogs broodmare, broodmare Sale record price of $10.5 million in 2007.