Maidenhead Vision Welcome Community Planning Day

MAIDENHEAD VISION WELCOME COMMUNITY PLANNING DAY

INTRODUCTION COMMUNITY PLANNING DAY Thank you for coming to this engagement event, to review and The Community Planning Day is being organised by JTP discuss the ideas for the Vision for Maidenhead Town Centre. architects, RBWM and Make Maidenhead.

The face of Maidenhead Town Centre is changing fast with Participation is on a drop-in basis – there is no need to pre- several developments around the town as well as changes to register – you can stay for a short while, a few hours or the the road network and the front of the railway station. whole event if you are able to. The team members are on hand to answer questions you may have. In order to bring all this work together and communicate a strong and supported vision the Royal Borough of Windsor & After the public workshop day, the JTP team will then use the Maidenhead (RBWM) has appointed JTP to work with local outputs to create a draft Vision and Charter document which stakeholders and the wider community to develop and create will be consulted on before being fully signed up by RBWM and a shared Placemaking Vision and Charter for Maidenhead partners in the new year. Town Centre. The draft Vision and Charter will be presented back to the The Placemaking Vision and Charter will promote, guide and community on Tuesday 14 January 2020. direct future development and change within the town centre and will ultimately be signed up to by RBWM and partners. COMMUNITY PLANNING DAY PROGRAMME The Vision and Charter will: Saturday 23 November 2019 • describe and illustrate the place RBWM, communities Nicholsons Shopping Centre and partners wish to create; • sit fully within the ‘Make Maidenhead’ brand; 10.00am Doors open & exhibition begins • promote, guide and direct future development and 10.10 Town centre walkabout guided groups change, and; (returning to venue at around 11.00) • inform investors and developers about the expectations 11.00 Refreshments and aspirations of the community. 11.15 Welcome and introduction 11.30 Dialogue Workshop: Maidenhead Town Centre Future areas of work such as a mobility/transportation strategy, Tomorrow a parking strategy, public realm design standards, etc. will be Young People’s Workshop identified, directed, shaped and guided by the Vision and Charter. 12.45pm Lunch break 1.30 Hands-on Planning Groups Young People’s Workshop 2.45 Refreshment break 3.00 Feedback from Hands-on Planning Groups 3.30 Dialogue Workshop: A Charter for Maidenhead Town Centre 4.00 Workshops and exhibition conclude

REPORT BACK PRESENTATION PROGRAMME Tuesday 14 January 2020 St Mary’s Church

6.45pm Doors open 7.00 Report Back of the Vision and Charter for Maidenhead Town Centre 8.30 Close

The Maidenhead Vision Community Planning Day is being organised by JTP on behalf of the Royal Borough of Windsor and Maidenhead. For more information please visit jtp.co.uk/projects/visionmaidenhead or contact the Community Planning team at [email protected] or on Freephone 0800 0126 730. MAIDENHEAD VISION COLLABORATIVE PLACEMAKING APPROACH COMMUNITY PLANNING DAY

COLLABORATIVE PLACEMAKING: BUILDING A VISION TOGETHER

We put people at the heart of the planning process, Understanding the DNA of a place is fundamental to unearthing the real needs of a community, empowering successful placemaking. We don’t stop until we truly get stakeholders, creating goodwill, inspiring community spirit under the skin of a place and identify what makes it special. and building consensus. Engaging stakeholders and the wider community at an early Far from imposing ready-made off the shelf solutions, we stage encourages understanding, creates shared ownership will build a Vision together. This leads to places that are and allows the construction of a collective vision. vibrant, valued and sustainable from the outset. Creating begins with the visioning process and ends with We approach all our projects through a process of physical interventions. Along the way there are many issues Understanding, Engaging and Creating. to resolve and many actions to co-ordinate.

This adds up to a process we call “Collaborative Placemaking”.

“Collaborative Placemaking” We listen We debate

Our workshops uncover the things that matter most to We draw together We create new places and breathe people life into old ones

Young People’s Workshop Dialogue Post-it Workshop

Hands-on Planning Workshop Dialogue Post-it Workshop Report Back Hands-on Planning Workshop

The Royal Borough of Windsor & Maidenhead (RBWM) council are delivering exciting and ambitious plans for regeneration in Maidenhead, building a town for everyone along with our partners. West Street The Landing

Make Maidenhead is here to shout about all the great things that make the town what it is now and what it will be in the future.

York Road Chapel Arches

JTP is a practice of architects and urban designers with extensive experience of delivering successful places for both the public and private sectors throughout the UK and internationally.

JTP seeks to shape places where life in all senses can flourish; places that are economically thriving, creatively stimulating, environmentally footprint- free, with a powerful sense of identity. In short, places where people can lead happy and healthy lives and feel they belong. Nicholsons Shopping Centre

Central Winchester Regeneration Scarborough Renaissance

The Maidenhead Vision Community Planning Day is being organised by JTP on behalf of the Royal Borough of Windsor and Maidenhead. For more information please visit jtp.co.uk/projects/visionmaidenhead or contact the Community Planning team at [email protected] or on Freephone 0800 0126 730. MAIDENHEAD VISION MAIDENHEAD COMMUNITY PLANNING DAY WIDER CONTEXT Maidenhead with a population of roughly 73,000 is the largest town within the Royal Borough of Windsor and Maidenhead.

To Aylesbury Maidenhead sits on the west bank of the River Thames and is 12 miles South East of the Chiltern Hills - an Area of Outstanding Natural Beauty.

Situated roughly 25 miles west of Central London, the town lies just outside the M25 boundary. The M4 connects Maidenhead to the M25 west towards Reading and to the east joining the M25 at Junction 15, High Wycombe continuing into central London.

Chiltern Hills The town is well connected with rail links to London on the Great Western Railway services into Paddington Station. With the Beaconsfield arrival of the Elizabeth Line (Crossrail), there will be significant A308 improvements to both the station and the number of services running between London and Reading via Maidenhead.

Maidenhead To London Paddington

Slough To Central London

M4 Windsor To Reading River Thames Heathrow Airport

Wokingham

LOCAL CONTEXT Maidenhead benefits from the surrounding Green Belt that protects the countryside setting of the town. The Green Belt To Cookham envelops the town around the north, west and south, with the To High Wycombe To Marlow River Thames bounding it to the east.

The town centre developed from North Town in a southerly To Aylesbury direction, up to the two edges of the railway and aligned with the

North floodplains of the River Thames to the east. Town A308 FURZE PLATT B447 Taplow It is well connected to the surrounding towns via road and rail. Pinkneys Green

To Paddington

Bath Road To Central London Boyn Hill Bath Road Bray Road MAIDENHEAD River Thames To Reading Altwood To Slough Bray Wick

A404(M) Bray A308 Strand Water

To Reading

To Windsor

To Wokingham

Maidenhead FC Kidwells Park

Nicholsons Shopping Centre

Grenfell Park Maidenhead Train Station

Aerial View from South West

Kidwells Park

Nicholsons Shopping Centre

Maidenhead FC

Maidenhead Train Station Grenfell Park

Aerial View from South West

STRAND WATER KIDWELLS ESTATE SAINT-CLOUD WAY

SAINT-CLOUD WAY

MARLOW ROAD KIDWELLS PARK BRIDGE ROAD BAD GODESBERG WAY WEST STREET CHAPEL HIGH STREET / YORK ARCHES STREAM CHURCH OF CHRIST

SCIENCE OFFICE HIGH STREET 1 BRIDGE AVENUE FORLEASE ROAD CASTLE HILL BERKSHIRE STRAND WATER NICHOLSONS HOUSE 3-6 BRIDGE AVENUE 21 BROADWAY THE CUT

FRASCATI WAY KING STREET BROADWAY HIGH TOWN ROAD YORK ROAD Frascati Way THE LANDING Queen Street

GRENFELL PARK BELL TOWER HOUSE GREAT WESTERN RAILWAY KINGS CHASE GRENFELL ROAD MAIDENHEAD STATION THE CUT STAFFERTON WAY STAFFERTON WAY

STAFFERTON WAY MAIDENHEAD GOLF COURSE

Key

Consented developments

Opportunity Areas

Maidenhead Town Centre Area identified in the emerging Borough Local Plan

Aerial View from South

5.1.1 The preceding sections of this study have updating of that work and in particular, that which was considered the context and key issues that will inform contained within the AAP. and influence the approach to the future for the Maidenhead Town Centre Area and begin to set out a 5.1.3 Drawing the various influences and vision and set of guiding principles. considerations together has enabled an assessment of how best to bring forward a spatial approach across 5.1.2 A number of the documents referred to in the the area as a whole, including the form and function evidence review have offered guidance on the issues of different spaces, the wider scope of uses and the facing and the future direction of the town centre. This role that the town centre area will play as the heart of study needs to be viewed as a continuation of and Maidenhead into the future.

5.2 Placemaking Concept Plan

5.2.1 The preparation of an overarching Placemaking legibility, connections within and to and from the area Concept Plan is based upon an understanding of the and character and distinctiveness, with examples of character and functioning of the town centre. It builds distinct character areas identified. BeyondMAIDENHEAD the core VISION PLANNINGupon work previously CONTEXTcarried out and provides an up there is a focus upon overcoming the trafficCOMMUNITY dominated PLANNING DAY to date assessment, fully cognisant of the fact that environment, the identification of gateways and the town centres are dynamic places, where changes in the greening of corridors and streets that are convenient EMERGINGpublic’s BOROUGH attitude to retailLOCAL and PLANleisure in particular have andPLACEMAKING attractive for all users.STUDY changed dramatically in recent years having a radical Maidenhead Town Centre has been identified within the emerging The Placemaking Concept Plan defines three distinct areas Boroughimpact. Local Plan (BLPSV) as a location to accommodate future within which different challenges and opportunities exist: growth and new development as part of a wider spatial strategy for the5.2.2 area. The delivery of the allocations in the BLP will increase overall levels of activity in and the population The Boroughof the townCouncil centre recognised considerably. the importance As development of ‘placemaking’ as part of planning for future growth and development, and as a result pressure increases, the primary purpose of an commissioned Hyas Associates to work alongside Officers to prepare overarching placemaking strategy will be to ensure that the placemaking study which considers the particular issues, influences September 2019 and opportunitiesindividual developments relating to the contributeMaidenhead to Townthe overall Centre sense area. The Studyof place has been and structure prepared ofagainst the Town. the policies The placemaking in the submission versionobjectives BLPSV and within the evidence the Town base Centre in place will need at submission. to focus on In 2019 a Borough-wide Tall Buildings study was commissioned in response ensuring that the town centre is a convenient, successful to a change in the approach to tall buildings in the BLPSV. The and attractive place to live and to visit. 2019 work includes a methodology for characterising tall buildings Maidenhead Town Centre Placemaking Study

Royal Borough of Windsor & and development context across the Borough in order to provide a www.hyas.co.uk Maidenhead Council framework5.2.3 for The an placemakingapproach to tall approach buildings. considers three Placemaking Concept Plan spatial areas and identifies interventions appropriate TownFigure Centre Core6: Placemaking Concept Plan in each as identified in the Placemaking Concept A compact centre with easy pedestrian movement throughout Plan (Figure 6). For the town centre core these are the town with services and facilities in close proximity, enabling themed around public realm continuity, creating Maidenhead to be a successful and sustainable to place to live and visit. The road, rail and waterway corridors have had a negative influence and the core town area is in a ‘strangle hold’ by the ring of barriers which surround it.

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 Royal Borough of Windsor & Maidenhead Council 36 37 Town CentreRoyal Borough Ring of Windsor & Maidenhead Council September 2019 The Ring area comprises the road corridor to the north and west of the central area, the railway to the south and the Strand waterway to the east. Each of these presents a barrier to movement between the Town Centre Core and the wider area. It is the first impression Excerpt from the emerging Borough Local Plan as visitors approach Maidenhead which provides a physical and Policies Map (MAP 1) physiological obstacle. As a result the true qualities of Maidenhead are not reflected. There is an opportunity to improve this Maidenhead Town Centre AAP - Tall environment to reconnect the town with its hinterland. Maidenhead Town Centre Area Action Plan Buildings Appraisal (July 2010)

Tall Buildings Appraisal July 2010 Town Centre Fringe Beyond the ring, the fringe of the town is not subject to the same development expectations as the Town Centre Core, there

Royal Borough of Windsor and Maidenhead July 2010 exists a number of establish neighbourhoods within very close proximity to the town centre, but whose direct and convenient access to the town centre is denied due to the ring of barriers CREATING LEGIBILITY surrounding the Town Centre.

Some existing development blocks are large and obstruct movement, legibility and integration

Opportunities to divide blocks in strategic places and create links

Existing landmark buildings, including consented development not yet built

Potential for strategic landmark buildings

New and repaired frontages

Figure 7: Creating Legibility Views into and around the town centre area Figure 7: Creating Legibility FigureCreating 7: Creating Legibility Legibility Figure 7: Creating Legibility Creating Legibility FigureFigure 7: 7: Creating Legibility

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These Theselarge sized large blocks,sized blocks, up to up to 80m along80m alongany edge any and edge which and whichhave regular have regular entrances entrances outside space. sense of destination along and at the end of streets. Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 September 2019 200m along200m alongany edge, any canedge, prohibit can prohibit free movement free movement of of along alongthe street. the street. Royal Borough of Windsor & Maidenhead Council 42 43 Royal Borough of Windsor & Maidenhead Council pedestrianspedestrians and cyclists and cyclists through through the core the town core centretown centre area andarea even and when even pedestrianwhen pedestrian links cut links through cut through 5.3.135.3.13 Structuring Structuring of views of viewsand landmarks and landmarks around around the the Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 September 2019 these blocks,these blocks, they tend they to tend be hidden to be hidden or perceived or perceived as as core towncore centretown centre area will area also will improve also improve legibility. legibility. This This MaidenheadRoyal Borough Town of Windsor Centre &Placemaking Maidenhead Study Council 42 43 RoyalMaidenhead Borough ofTown Windsor Centre & MaidenheadPlacemaking Council Study September 2019 Royal Borough of Windsor & Maidenhead Council 42 43 Royal Borough of Windsor & Maidenhead Council September 2019 includes,includes, creating creating new views new viewswhere where new development new development Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study threateningthreatening environments environments which whichare undesirable are undesirable to use to use September 2019 RoyalMaidenhead Borough Town of Windsor Centre &Placemaking Maidenhead Study Council 42 43 RoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 September 2019 Royal Borough of Windsor & Maidenhead Council 42 43 Royal Borough of Windsor & Maidenhead Council September 2019 particularlyparticularly outside outside of daylight of daylight hours. hours. These Theseblocks blocks offersoffers the opportunity the opportunity for a newfor ablock new formblock toform emerge, to emerge, Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 Maidenhead Town Centre Placemaking Study 42 43 Maidenhead Town Centre Placemaking StudySeptember 2019 September 2019Royal Borough of Windsor & Maidenhead Council Royal Borough of Windsor & Maidenhead Council September 2019 also tendalso to tend promote to promote an enclosed an enclosed internal internal environment, environment, positioningpositioning of landmark of landmark buildings buildings within within key views, key views, and and Royal Borough of Windsor & Maidenhead Council 42 43 Royal Borough of Windsor & Maidenhead Council accessedaccessed via a single via a singleentrance, entrance, resulting resulting in little in little framingframing of views of viewsusing theusing building the building form along form alongstreets streets interactioninteraction between between inhabitants inhabitants of the ofbuilding the building and the and the includingincluding tree lined tree streets lined streets to direct to directviews viewsand create and create a a outsideoutside space. space. sense senseof destination of destination along alongand at and the atend the of end streets. of streets.

MaidenheadMaidenhead Town Centre Town Placemaking Centre Placemaking Study Study MaidenheadMaidenhead Town Centre Town Placemaking Centre Placemaking Study Study SeptemberSeptember 2019 2019Royal BoroughRoyal Boroughof Windsor of Windsor& Maidenhead & Maidenhead Council Council 42 42 43 43 Royal BoroughRoyal Boroughof Windsor of Windsor& Maidenhead & Maidenhead Council CouncilSeptemberSeptember 2019 2019 The scale of development alongside these routes character of these streets can be improved. Where should be less than that along the primary routes to routes are pedestrian only (e.g. between buildings reflect their difference in significance. These routes MAIDENHEADalong the High Street) entrances VISIONand windows should tend to be narrower and as such the carriageway and be integrated to overlook the routes and create natural TOWN CENTRE PLACEMAKING pavementSTUDY spaces should be correspondingly narrower. COMMUNITYsurveillance. Lighting PLANNING and sightlines along DAYthese routes Opportunities for street trees is limited, but where will also be an important consideration in their safety possible individual trees along with single architectural and desirability. features are good ways in which the legibility and

TOWNA Connected CENTRE Town CONNECTIVITY Centre CharacterCHARACTER and Distinctiveness & DISTINCTIVENESS

town centre area as a whole. Maximising pavement of its residential neighbourhoods. The reality in terms widths and increasing the space for crossings reduces of the Town Centre is, however, a different story. Many the need for elaborate safety measures such as lengths of the treelined streets, and the greenness of residential A ConnectedA Town Connected Centre Town Centre of barriers, signage and other street clutter. areas stop abruptly with little or no trees or planting A Connected Town Centre Figure 9: Character and Distinctiveness throughout the area of the Town Centre Ring. Whilst, E-W public realm corridors • Seek every opportunity1. The within Railway public Quarter realm and private 3. York Stream • A place for arriving and departing • Clustered mixed activity around the The Placemaking approach defines a number town railcentre withthe area stations width as a whole. becoming of Maximising the a meeting road pavement point corridors and focus aroundof its residential the neighbourhoods. town allow The reality in terms Improvements to primary north-south routes, development projects5.3.18• Civicto introduce quality shared new spaces tree planting waterway/street junction Figureincluding 8: York Town Stream Centre waterway connectionsConnectivity of• particularStructured areas views which through offer opportunities a framed space to support • widthsWideof and activity focusthe increasing inspacespotential towns the in andspace the cities. for publicfor crossings Maidenhead a realmnumber reduces can benefitof approaches of the Town Centre to is, street however, tree a different story. Many and greening whichindividual• contributesHigh characterquality tobuilding and an distinctiveness overall frontagetown enhanced withincentre areathe town as a whole. • theVaried Maximisingneedhugely for building elaborate from pavement the form safetyarrival and measures of Crossrailcontinuity ofsuch its and asresidential lengthsthe increased neighbourhoods. of the treelined The reality streets, in and terms the greenness of residential Opening access the Strand Waterway surrounding a new reprioritised space • Views beyond to important landmark centre. widths and increasing the ofspace barriers,footfall for crossingsplanting, signage this will reducesand bring other the to street the introduction town. clutter.of the The Town Railway Centre Quarterof is,trees however, areas should stop a different abruptly be story.with considered littleMany or no trees or planting town centre area as a whole. Maximising pavement buildingsof its residential neighbourhoods. The reality in terms 5.3.14 There are a series of routes which are secondary andfavour connected of buildings network of being green positioned infrastructurethe towards need and for elaborate the safetyfront measuresshould of capitalisesuch as lengths on the opportunityof the to treelined give a good streets, first andthroughout the greenness the area of ofresidential the Town Centre Ring. Whilst, Improvements to existing secondary north-south connections 2. York Roadwidths Quarter and increasing the space for crossings reduces• • Seek Residential everyin opportunityof the the with Town context food within Centre and public is, drinkof however, realm a wider and a private different strategy story. Many for the improvement Railway• A residential Quarter area of barriers, signage and other streetimpression clutter. to visitors and instil areasa sense stop of prideabruptly among with the little width or no of trees the road or planting corridors around the town allow to the E-W corridors considered as key public realm habitats.theirtown centre plots. area as a whole. Maximisingthe need pavement for elaborate safety measuresof its residential such as lengths neighbourhoods.development of projects theThe treelined reality to introduce in streets,terms new and tree the planting greenness of residential Potential new secondary north-south connections • Highly connected 4. The thoseHighof returning Street the public home to the realm town.throughout throughout the area of thethethe Town potential town Centre for and Ring. a number theWhilst, of approaches to street tree widths and increasing the space forTheof crossings barriers, Railway reducessignage Quarter and area• other offersSeek streetof every thea significant clutter. Town opportunity Centre within is,and however, publicgreening realm aareas differentwhich and stop contributes private abruptlystory. Manyto with an overall little orenhanced no trees or planting Greening of Corridors 5.3.19• Clearly defined street hierarchy • Views along narrow linear spacesthe width of the road corridorsplanting, around the introduction the town allow of trees should be considered Greening of Corridorsopportunities already discussed. These comprise existing the need for elaborate safety measures such as lengths development projects to introduce new tree planting Improvements to existing secondary east-west connections town centre area as a whole.opportunity• Formal Maximising to street promote pavement layout the identity with open of Maidenheadof spaceitsthe residential treelined as streets, neighbourhoods.• andActivity and connected the greennessthroughouton Thenetwork all realitysides ofof the residentialgreen in areaterms infrastructure of the Town and Centre Ring. Whilst, • Seek every opportunity within public realm and private 5.3.20connectivity The area is characterised and theintegration by potential it being foran a number of greenin the of approaches context infrastructure of a to wider street strategy tree and for the improvement of barriers, signage and otherfor street residential clutter. use and greening which contributes• Pedestrian to an overall priority enhanced 5.3.16widths and increasingIncluded thean spaceattractive in thesefor crossings green, primary vibrant reduces place. north-south Stationofareas the forecourts stopTown abruptly Centre routes is, withhabitats. however, little or athe no different treeswidth or of story.planting the road Many corridors around the town allow routes, whose integrity and character can benefit from development projects to introduce new tree planting interchange so there is little expectationplanting, from the introduction users of ofthe trees public should realm be throughout considered the town and the Potential new secondary east-west connections and connected network• of greenBuilding infrastructure continuity and encloses spaces Referencesthe need for elaborate to Maidenhead’s safetyare increasingly measures such becoming as identity lengths successful, often sociableofthroughout the treelined places the areastreets, of the and Town thebiodiversity greennessthe Centre potential Ring. of residentialfor Whilst, a gain. number Treeof approaches planting to street should tree be coordinated Greening of Corridors 5.4.5 • Seek every opportunity within publicand realm greening and private which contributes to an overall enhanced• Retail that focus any significant (including amount Nicholsons) of timein the should context be ofspent a wider connectivity strategy for theand improvement integration of green infrastructure and are the two eastern waterways whichhabitats. providethe width of thea road corridors around the town allow improvement, and new routes, whose installation can of barriers, signage andin other their street own clutter.right as more people chooseareas to travel stop abruptlyby with littlehere. or Theplanting, no treesarea should orthe planting introduction be highly legible of trees so should that on be arrival considered Figure 8: Town Centre Connectivity Greening of Corridors development projects to introduce andnew connectedtree planting network of green infrastructure and5.4.5 Referencesacross to Maidenhead’s the variety identityof of theoften potentialpublic realm throughout developments.biodiversity the town gain. and Tree the planting should be coordinated Figure 8: Town Centre Connectivity begin with descriptions of the green setting, thethe green potential for a number of approachesin the context to street of a widertree strategy for the improvement Figure 8: and greening which contributes to an overall enhanced throughout the area of the Town Centre Ring. Whilst, connectivity and integration of green infrastructure and contribute to connecting areas of the town centre to one • contrastingSeek every opportunity type within of public environmenthabitats. realm and private to other streetsbegin and with descriptions of the green setting, the green across the variety of potential developments. planting, the introduction of treesof shouldthe public be consideredrealm throughout the town and the 5.3.14 There are a series of routes which are secondaryGreening favour of of Corridors buildings being positioned towards the front of approachesand connected to the network town of greenand infrastructure the leafy and character the of width some of the road corridors around the town allow biodiversity gain. Tree planting should be coordinated 5.3.14 There are a series of routes which are secondary favour of buildings being positioned towards the front of development projects to introduce new tree planting 5.4.5 References to Maidenhead’sapproaches identity to the town often and the leafy character of some 5.3.14 There are a series of routes which are secondary favour of buildings being positioned towards the front of routes. Improvements to York Stream inhave the context resulted of a wider in strategy connectivity for the improvement and integration of green infrastructure and to the E-W corridors considered as key public realm their plots.another and connecting the town centre to its hinterland. habitats. begin withthe descriptions potential for of a numberthe green of setting, approaches the green to street tree across the variety of potential developments. to the E-W corridors considered as key public realm their plots. and greening which contributes to an overallMaidenhead enhanced Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study to the E-W corridors considered as key public realm their plots. September 2019 of the public realm throughout the town and the September 2019 GREENING OF CORRIDORS PEDESTRIAN5.4.5 ReferencesRoyal Borough to of WindsorMaidenhead’s & Maidenhead &planting, identity CouncilCYCLE the often introduction CONNECTIVITY of treesbiodiversity should be gain.considered Tree planting should be coordinated44 45 Royal Borough of Windsor & Maidenhead Council opportunities already discussed. These comprise existing Greening of Corridors approaches to the town and the leafy character of some opportunities already discussed. These comprise existing anand attractive connected network and of green well-maintained infrastructure and pedestrianconnectivity and integration cycle of green infrastructure and 5.3.16 IncludedMany in theseof these primary routesnorth-south are routes within areas allocated for begin with descriptions of the greenin the setting, context the of green a wider strategyacross for the the improvement variety of potential developments. routes, whose integrity and character can benefit from 5.3.16 Included in these primary north-south routes Figure 8: Town Centreroutes, whose Connectivity integrity and character can benefit from 5.3.16 Included in these primary north-south routes habitats. are the two eastern waterways which provide a 5.4.5 References to Maidenhead’sapproaches identity often to the town and the leafyofbiodiversity the character public gain. realm of someTree throughout planting theshould town be and coordinated the improvement, and new routes, whose installation can are the two eastern waterways which provide a route which connects north to south across the core town improvement, and new routes, whose installation can are the twodevelopment eastern waterways which within provide the a town centre. Others may rely contrasting type of environment to other streets and begin with descriptions of the green setting, the green connectivityacross the variety and integration of potential of developments. green infrastructure and contribute to connecting areas of the town centre to one contrasting type of environment to other streets and contribute to connecting areas of the town centre to one contrasting type of environment to other streets and 5.3.14 There are a series of routes which are secondary favourroutes. of Improvements buildingson the potential tobeing York Stream positioned for have sites resulted towards coming in the forward front of and considered approachescentre to area. the town Itand offers the leafy charactera multitude of some of linksbiodiversity and gain.connections Tree planting should be coordinated another and connecting the town centre to its hinterland. routes. Improvements to York Stream have resulted in 5.4.5 References to Maidenhead’s identity often another and connecting the town centre to its hinterland. routes. Improvements to York Stream have resulted in an attractive and well-maintained pedestrian and cycle across the variety of potential developments. to the E-W corridors consideredMany of these routes as key are withinpublic areas realm allocated for theiran attractive plots. and well-maintained pedestrian and cycle begin with descriptions of the green setting, the green Many of these routes are within areas allocated for an attractivesolely and well-maintained through thepedestrian development and cycle management process. within the core town centre area, but also extends to the route which connects north to south across the core town development within the town centre. Others may rely route which connects north to south across the core town approaches to the town and the leafy character of some opportunities alreadydevelopment discussed. within These the town comprise centre. Others existing may rely route which connects north to south across the core town centre area. It offers a multitude of links and connections north and the south of the town offering longer distance on the potential for sites coming forward and considered centre area.In It any offers case, a multitude these of links opportunities and connections should be harnessed for on the potential for sites coming forward and considered centre area. It offers a multitude of links and connections 5.3.16within theIncluded core town in centre these area, primary but also extends north-south to the routes routes, whose integritysolely and through character the development can benefit management from process. within the core town centre area, but also extends to the solely through the development management process. within the core town centre area, but also extends to the connections to Bray in the south and Cookham in the north andthe the south strategic of the town value offering theylonger offerdistance in connecting the town. In any case, these opportunities should be harnessed for arenorth the and two the eastern south of the waterways town offering which longer providedistance a improvement, and newIn any routes, case, these whose opportunities installation should be can harnessed for north and the south of the town offering longer distance connections to Bray in the south and Cookham in the the strategic value they offer in connecting the town. connections to Bray in the south and Cookham in the north. Strand Water, further to the east, remains a back the strategic value they offer in connecting the town. contrastingconnections totype Bray ofin theenvironment south and Cookham to other in the streets and contribute to connecting areas of the town centre to one north. Strand Water, further to the east, remains a back north. Strand Water, further to the east, remains a back another and connecting5.3.15 the In terms town of centreprimary north-south to its hinterland. routes, whilst routes.water. It Improvements is5.3.15 enclosed along In mostterms to ofYork its of length Stream primary by the have rear north-south resulted in routes, whilst water. It is enclosed along most of its length by the rear 5.3.15 In terms of primary north-south routes, whilst water. It is enclosed along most of its length by the rear these are well established, they are the most disjointed of houses and industrial buildings at the Reform road Many of these routesthese are arewithin well established, areas allocated they are the for most disjointed anof attractive houses theseand industrialand are well-maintained buildings well established, at the Reform pedestrian road they and are cycle the most disjointed of houses and industrial buildings at the Reform road across the core town centre area and the quality of their industrial estate. This route has the potential to provide across the core town centre area and the quality of their industrial estate. This route has the potential to provide development within environmentthe town centre.needs improvement Others tomay ensure rely the safety of routeanother which very attractiveconnects and north functional to pedestriansouth across and the core town environment needs improvement to ensure the safety of another veryacross attractive the and corefunctional town pedestrian centre and area and the quality of their industrial estate. This route has the potential to provide all users. The lack of continuity and quality is a result of a centrecycle routearea. and It provide offers connections a multitude into adjacent of links and connections on the potential for sitesall users. coming The lack forward of continuity and and considered quality is a result of a cycle route and provide connections into adjacent variety of factors, such as the layout of buildings, with in sites as theyenvironment come forward for development. needs improvement Efforts to ensure the safety of another very attractive and functional pedestrian and variety of factors, such as the layout of buildings, with in withinsites as the they core come town forward centre for development. area, but Efforts also extends to the solely through the developmentsome cases the rear management and sides being process.orientated towards should be taken on sites adjacent to the Strand Water some cases the rear and sides being orientated towards should be alltaken users. on sites adjacent The lack to the Strandof continuity Water and quality is a result of a cycle route and provide connections into adjacent In any case, these opportunitiesthe street. Where should new development be harnessed comes forward for northto establish and the the routesouth as anof accessible the town pedestrian offering and longer distance the street. Where new development comes forward to establish the route as an accessible pedestrian and which is located along these north-south routes, extra cycle thoroughfare,variety and of use factors, building form such to overlook as the the layout of buildings, with in sites as they come forward for development. Efforts the strategic value theywhich offer is located in connectingalong these north-south the town. routes, extra connectionscycle thoroughfare, to Bray and usein thebuilding south form andto overlook Cookham the in the care should be taken to consider how they can contribute route, creating frontageExisting and open entrances spaces to thelocated route. within the fringe area yet contributing strategically as A series of opportunities around the fringe area to create at grade crossings, increasing care should be taken to consider how they can contribute north.route, creatingStrand frontage Water,significant and further entrances assets to for to the thethe east,route. town remainsas a whole. a back pedestrian priority in this area, contributing to legibility and the quality of the public realm and positively to the continuity of the route by creating some cases the rear and sides being orientated towards should be taken on sites adjacent to the Strand Water positively to the continuity of the route by creating with the potential to act as a traffic management and calming measure at the same time. 5.3.17 Other secondary north-south routes across the 5.3.15 In terms of primaryfrontage tonorth-south the street, balancing routes, creating whilst street enclosure water.5.3.17 It Other is enclosed secondaryPotential alongnorth-south to expand most routes theof itsacrossinfluence length the ofby green the spacesrear into neighbouring highways and frontage to the street, balancing creating street enclosure 5.3.17 Otherthe secondary street. north-south Where routes new across development the comes forward to establish the route as an accessible pedestrian and town centre can be improved through a combination of with achieving a well-proportioned street. Car parks and town centre can bepublic improved realm through areas ato combination increase the of sense of green setting for the town. This may Some junctions have a very large footprint which is occupied by highways. The potential these are well established,with achieving they a are well-proportioned the most disjointed street. Car parks and of townhouses centre and can beindustrial improved through buildings a combination at the Reformof road public realm improvementsrequire reprioritising and building trafficinterventions. and the sharing of some spaces. to reclaim areas of highway for the public realm, and to share these spaces will improve servicing at the front of buildings, should be avoided in public realmwhich improvements is located and building along interventions. these north-south routes, extra cycle thoroughfare, and use building form to overlook the across the core townservicing centre at area the front and of thebuildings, quality should of be their avoided in industrialpublic realm estate. improvements This routeand building has interventions.the potential to provide connectivity and the quality of the environment in these locations. care Strategicshould greening be taken of surrounding to consider corridors how to provide they acan heightened contribute perception of route, creating frontage and entrances to the route. environment needs improvement to ensure the safety of another very attractiveMaidenhead and as functionala green town pedestrian and improve theand corridor environment between the Improved links with: Existing streets Green spaces Waterways positivelytown centre to the and thecontinuity fringe, This couldof the include route tree by planting creating in various forms as well all users. The lack of continuity and quality is a result of a cycle route andas provide other public connections realm greening into and adjacent greening of building opportunities. Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study Figure 11: Pedestrian and Cycle Connectivity September 2019 Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 September 2019 MaidenheadRoyal Borough Town of Windsor Centre &Placemaking Maidenhead Study Council 42 43 RoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 Other secondary north-south routes across the September 2019 Royal Borough of Windsor & Maidenhead Council 42 variety of factors, such 43as the layout of buildings, with in sites as Royaltheyfrontage Borough come of Windsor forward to & Maidenhead the for street, Council development.September balancing 2019 Efforts creating street enclosure 5.3.17 Royal Borough of Windsor & Maidenhead Council 42 43 Royal BoroughGreening of Windsor & Maidenhead opportunities Council along secondary routes to improve views and legibility Figure 11: Pedestrian and Cycle Connectivity some cases the rear and sides being orientated towards should bewith taken fromachieving on thesites fringe. adjacent a well-proportioned to the Strand Water street. Car parks and town centre can be improved through a combination of Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study the street. Where new development comes forward to establish the route as an accessible pedestrian and Figure 11:September Pedestrian 2019 and Cycle Connectivity September 2019 servicingView from at thethe fringe front towards of buildings, the town centre. should be avoided in public realm improvements and building interventions. Royal Borough of Windsor & Maidenhead Council 48 49 Royal Borough of Windsor & Maidenhead Council which is located along these north-south routes, extra cycle thoroughfare, and use building form to overlook the Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study Figure 11: PedestrianSeptember and 2019 Cycle Connectivity 48 49 September 2019 Green Approaches Royal Borough of Windsor & Maidenhead Council Royal Borough of Windsor & Maidenhead Council care should be taken to consider how they can contribute route, creating frontageFigure and 10: entrances Green Approaches to the route. Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 48 49 September 2019 positively to the continuity of the route by creating Figure 11:Royal Pedestrian Borough of Windsor and & MaidenheadCycle Connectivity Council Royal Borough of Windsor & Maidenhead Council Other secondary north-south routes across the Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study frontage to the street, balancing creating street enclosure 5.3.17 Figure 10: Green Approaches September 2019 Royal Borough of Windsor & Maidenhead Council 48 49 Royal Borough of Windsor & Maidenhead Council September 2019

Maidenhead Town Centre Placemaking Study town centre can be improved through a combinationMaidenhead Town ofCentre Placemaking Study September 2019 RoyalMaidenhead Borough Town of Windsor Centre &Placemaking Maidenhead Study Council with achieving a well-proportioned46 street. Car parks and 47 Figure 10: Green ApproachesRoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 Maidenhead Town Centre PlacemakingSeptember Study 2019 46 47 September 2019 MaidenheadMaidenhead Town Centre Town Placemaking Centre Study Placemaking Study Maidenhead Town Centre Placemaking Study Royal Borough of Windsor & Maidenhead Council Royal Borough of Windsor &The Maidenhead Maidenhead Council Vision CommunitySeptember 2019 Planning Day is being organised by JTP on September 2019 September 2019 42 public realm improvements43 and building interventions. Royal Borough of Windsor & Maidenhead Council September 2019 48 49 Royal Borough of Windsor & Maidenhead Council Royal Borough of Windsor & Maidenhead Council servicing at the front of buildings, should be avoided in Figure 10: Green Approaches behalf of the Royal Borough of WindsorRoyal and Borough Maidenhead. of Windsor For & Maidenhead more information Council Maidenhead Town Centre Placemaking Study Maidenhead Town Centreplease Placemaking visit Study jtp.co.uk/projects/visionmaidenhead or contact the Community Planning September 2019 Royal Borough of Windsor & Maidenhead Council 46 47 Figure 10:Royal Green Borough Approaches of Windsor & Maidenhead Council September 2019

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemakingteam Study at [email protected] or on Freephone 0800 0126 730. September 2019 Royal Borough of Windsor & Maidenhead Council 46 47 Royal Borough of Windsor & Maidenhead Council September 2019

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 Royal Borough of Windsor & Maidenhead Council 46 47 Royal Borough of Windsor & Maidenhead Council September 2019

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 September 2019 Royal Borough of Windsor & Maidenhead Council 46 47 September Royal2019 Borough of Windsor & Maidenhead Council September 2019 Royal Borough of Windsor & Maidenhead Council 42 43 Royal Borough of Windsor & Maidenhead Council Figure 11: Pedestrian and Cycle Connectivity

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 Royal Borough of Windsor & Maidenhead Council 48 49 Royal Borough of Windsor & Maidenhead Council September 2019 MAIDENHEAD VISION TOWN CENTRE PLACEMAKING STUDY COMMUNITY PLANNING DAY

Key Routes & Streets for all TOWN CENTRE ‘GATEWAYS’ KEYKeyKey RoutesRoutes ROUTES && StreetsStreets forfor& allall STREETS FOR ALL

Gateways at vehicular routes into the town. Any significant improvements to Key routes towards town where congestion affects the quality of the environment these gateways are conditional upon fundamental changes to traffic priorities around the fringe. These corridors could benefit from better public realm and reclaiming of land from the highway for public realm Figureand development. 12: Town Centre management to provide more comprehensive safe pedestrian environments. The Figure 12: Town Centre“Gateways” potential for dedicated cycle routes along these corridors should also be explored. “Gateways” A multitude of other gateways along cycle and pedestrian routes into the Town Centre town provide the opportunity for small interventions to create high impactFigure 12: Secondary streets are generally attractive residential areas andFigure have 13:the potentialKey Routes “Gateways” in these gateway locations. to become more sociable neighbourly places with improvementsFigure to communal 13: Key Routes and shared spaces, better street parking design and greater priority afforded to pedestrians whilst still connecting people to the town centre. 5.55.5 TownTown Centre Centre Fringe Fringe

5.5.1 The Town Centre Fringe generally contains 5.5.2 The Town Centre Fringe comprises a series of 5.5.1 The Town Centre Fringe generally contains 5.5.2 The Town Centre Fringe comprises a series of The fringe area is likely to experience impacts Tree planting and street arrangement can achieve passive establishedSmaller residential neighbourhood which opportunities surround connecting streets and attractive neighbourhoods & legibility whose 5.5.3 established residential neighbourhood which surround connecting streets and attractive neighbourhoods whose 5.5.3 The fringe area is likely to experience impacts Tree planting and street arrangement can achieve passive the Town Centre Core. In more subtle ways than in vitality and connectivity needs to be ensured for the 5.5.3from new The development fringe area is withinlikely to the experience town centre. impacts Without Treetraffic planting calming and and street create arrangement a more attractive can achieve environment passive thethe Townprevious Centre two areas, Core. development, In more subtle public ways realm than in future. Duevitality to land ownershipand connectivity patterns, fewneeds strategic to be ensured for the 5.5 Town Centre Fringe significantfromOpen new spaces developmentchanges in transport within the opportunities town centre. and Without alongtraffic key calming routes and which create is reflective a more attractive of the towns environment perceived theimprovements previous two and areas,greening development, opportunities in public the Town realm site opportunitiesfuture. exist Due in tothis land area. ownership This is currently patterns, few strategic from new development within the town centre. Without traffic calming and create a more attractive environment SMALLER OPPORTUNITIES & LEGIBILITY CHARACTERsignificant changes in transport opportunities & DISTINCTIVENESS and along key routes which is reflective of the towns perceived improvementsCentre Fringe cumulatively and greening can affect opportunities positive change in the in Town an attractivesite residential opportunities area already exist functioning in this area. This is currently significantbehaviour, changesthere is likely in transport to be increased opportunities congestion and along alongidentity key as routes a green which town. is Asreflective well as oftheir the function towns perceived in 5.5.1the accessibility, The Town integration Centre and Fringeenhanced generally biodiversity containswell and therefore the strategy5.5.2 in this The area Town is not one Centre Fringe comprises a series of behaviour, there is likely to be increased congestion along identity as a green town. As well as their function in Centre Fringe cumulatively can affect positive change in an attractive residential area already functioning behaviour,the key routes there into is likelythe town to be through increased this congestion fringe area along identityproviding as connections a green town. to theAs well town as centre their function from the in (of verges, private gardens and public spaces) of the wider of comprehensive change, but rather the ongoing establishedthe accessibility, residential integration neighbourhood and enhanced biodiversity which surround well and thereforeconnecting the strategy streets in this and area attractive is not one neighbourhoods whose impactingthe key routes on many into theof the town approaches through this and fringe compromising area neighbourhoods,providing connections streets to arethe placestown centre in their from own the right, to town and the town centre. To become a truly sustainable management of small interventions which cumulatively theOpen key routesspaces into the town through this fringe area providing connections to the town centre from the the(of verges, Town private Centre gardens Core. andIn more public subtle spaces) ways of the than wider in of comprehensivevitality change, and butconnectivity rather the ongoing needs to be ensured for the impactingOpen spaces on many of the approaches and compromising neighbourhoods, streets are places in their own right, to place, Maidenhead needs to reconnect its neighbourhoods achieve the coordinated goals of connectivity, safety and impactingthe environment on many along of the these approaches routes. Improvements and compromising along neighbourhoods,be enjoyed by local streets residents. are places The sociability in their own of right,streets to is townwith the and town the centre town and centre. its public To become transport a provision truly sustainable accessibility. management of small interventions which cumulatively the previous two areas, development, public realm future. Due to land ownership patterns, few strategic thesethe environment key routes would along helpthese to routes. create Improvementsstreets which can along importantbe enjoyed and by local in denser residents. neighbourhoods, The sociability improvements of streets is place,by easily Maidenhead accessible and needs navigable to reconnect pedestrian itsand neighbourhoods cycle achieve the coordinated goals of connectivity, safety and the environment along these routes. Improvements along be enjoyed by local residents. The sociability of streets is improvements and greening opportunities in the Town site opportunities exist in this area. This is currently these key routes would help to create streets which can important and in denser neighbourhoods, improvements withroutes the into town the centre. centre and its public transport provision accessibility. thesethen be key made routes more would accessible help to andcreate safer streets for all which users. can The importantin shared facilities, and in denser communal neighbourhoods, space and informal improvements play and Centre Fringe cumulatively can affect positive change in an attractive residential area already functioning then be made more accessible and safer for all users. The in shared facilities, communal space and informal play and by easily accessible and navigable pedestrian and cycle thenconsideration be made ofmore dedicated accessible cycle and routes, safer segregatedfor all users. from The inrecreation shared facilities, can encourage communal the natural space and interaction informal of play people and Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study Septembertheroutes accessibility, into 2019 the centre. integration and enhanced biodiversity well and therefore50 the strategy in this area is 51not one consideration of dedicated cycle routes, segregatedSeptember from 2019 recreation can encourage the natural interaction of people Royal Borough of Windsor & Maidenhead Council considerationtraffic, would ofencourage dedicatedRoyal Borough more cycle of Windsor bicycle routes, & Maidenhead users segregated Council to access from the recreationaround shared can encouragetasks. Car Parkingthe natural should interaction be balanced of people with (of verges, private gardens and public spaces) of the wider of comprehensive change, but rather the ongoing traffic, would encourage more bicycle users to access the around shared tasks. Car Parking should be balanced with traffic,town centre would this encourage way. Public more realm bicycle improvements users to access should the aroundproviding shared open tasks. space Carin the Parking street shouldand accommodating be balanced with town centre this way. Public realm improvements should providing open space in the street and accommodating town and theMaidenhead town centre. Town Centre To Placemaking become Study a truly sustainable management of small interventions which cumulatively be considerate of pedestrian desire lines and improveMaidenhead key Town Centrestreet Placemaking trees. Study Alternatives to street parking should be September 2019 Royal Borough of Windsor & Maidenhead Council 50 51 town centre this way. Public realm improvements shouldRoyal Borough of Windsorproviding & Maidenhead open Council spaceSeptember in the 2019 street and accommodating place, Maidenhead needs to reconnect its neighbourhoods achieve the coordinated goals of connectivity, safety and be considerate of pedestrian desire lines and improve key street trees. Alternatives to street parking should be becrossings considerate to facilitate of pedestrian easy movement desire lines through and improve the area. key streetexplored trees. as part Alternatives of an overall to street ‘streets parking for all’ should strategy. be crossings to facilitate easy movement through the area. explored as part of an overall ‘streets for all’ strategy. with the town centre and its public transport provision accessibility. crossings to facilitate easy movement through the area. explored as part of an overall ‘streets for all’ strategy. by easily accessible and navigable pedestrian and cycle Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 routes into the centre. 50 51 September 2019 RoyalMaidenhead Borough ofTown Windsor Centre & MaidenheadPlacemaking Council Study RoyalMaidenhead Borough ofTown Windsor Centre & MaidenheadPlacemaking Council Study September 2019 MaidenheadRoyal Borough Town of Centre Windsor Placemaking & Maidenhead Study Council 50 51 RoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 September 2019 Royal Borough of Windsor & Maidenhead Council 50 51 Royal Borough of Windsor & Maidenhead Council September 2019

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 Royal Borough of Windsor & Maidenhead Council 50 51 Royal Borough of Windsor & Maidenhead Council September 2019 Smaller opportunities & legibility Smaller opportunities & legibility Smaller opportunities & legibility

Retain and enhance corner buildings and buildings aligned with key views in their role as Improve legibility of accesses to parks landmarks in key views - not necessarily requiring significantly tall buildings. Edges of parks in need of improvement - FigureDevelopment 14: opportunities, Small including Development small ones, should consider Opportunities the continuity of increased overlooking better sight lines, lighting and access. Figure 15: Key Open Spaces building line along streets where views are created. Contrast of building line - narrowing, Figure 15: Key Open Spaces or setting beck affects the view. This can be negative but also useful for framing views. Explore expanding the influence of the park by incorporating the adjacent highways as shared public realm, increasing permeability and the integration of Views around the fringe help sense of place and navigation and can be enhanced by the parks. Figure 15: Key Open Spaces recognising focal point and maintain building line continuity. 5.5.8 The town’s most significant and flagship public at the corners and in key locations should be prominent 5.5.8 The town’s most significant and flagship public at the corners and in key locations should be prominent Where small development opportunities occur on from theopen5.5.8 diversification spaces The town’s are located most significant outside of and the flagshipCore which Town public Centre a mixwhilstat the cornersmaintaining of and housing in the key general locations scale should and can form be prominent of the area’s 5.5.4 open spaces are located outside of the Core Town Centre whilst maintaining the general scale and form of the area’s withinopen spaces this Fringe are located area. The outside surrounding of the Core development Town Centre development.whilst maintaining New the development general scale opportunities and form of within the area’s the within this Fringe area. The surrounding development development. New development opportunities within the Figure 14: Small Development Opportunities inwithin the Fringe this Fringe area area.plays aThe key surrounding role in overlooking development and immediatedevelopment. vicinity New of development the parks provide opportunities the opportunity within the Small Development Opportunities individual plots the potential to rationalise block form, bring toin thea Fringecommunity. area plays a key role in overlooking Easily and accessible,immediate vicinity of thewithin parks provide reachthe opportunity of Figure 14: facilitatingin the Fringe good area accessibility plays a key roleand insecurity overlooking within and these toimmediate create a backdropvicinity of to the the parks park provide and to enhancethe opportunity the views Figure 14: Small Development Opportunities facilitating good accessibility and security within these to create a backdrop to the park and to enhance the views spaces.facilitating New good development accessibility should and security avoid backing within ontothese fromto create and aacross backdrop the park to the as park well andas contributing to enhance tothe the views spaces. New development should avoid backing onto from and across the park as well as contributing to the introduce more planting and enhance the legibility of the railway5.5.8openspaces. space TheNew station and developmenttown’s opportunities most should significantandto improve avoid backing otherthe and natural onto flagship public publicconnectivityfrom and acrosstransport, of the the widerat park the greenas cornerswell and as contributingblue most and infrastructure in key to theof locations should be prominent Where small development opportunities occur on from the diversification which a mix of housing can open space and opportunities to improve the natural connectivity of the wider green and blue infrastructure 5.5.4 surveillanceopen space and around opportunities the edges toof improveall the open the spacesnatural network.connectivity of the wider green and blue infrastructure 5.5.4 Where small development opportunities occur on from the diversification which a mix of housing can opensurveillance spaces around are the located edges of outside all the open of spacesthe Core Town network.Centre whilst maintaining the general scale and form of the area’s individual plots the potential to rationalise block form, bring to a community. Easily accessible, within reach of shouldsurveillance be taken. around At accessthe edges points of all into the the open parks, spaces buildings network. 5.5.4 Where small development opportunities occur on from the diversification which a mix of housing can should be taken. At access points into the parks, buildings individual plots the potential to rationalise block form, bringthe to a community.area should Easily accessible, be withinconsidered. reach of Views, the continuity of the surroundingwithinshould be this taken. Fringe At access area.neighbourhoods points The into surrounding the parks, buildings development could bedevelopment. considered New development opportunities within the individualintroduce moreplots plantingthe potential and enhanceto rationalise the legibility block form, of bringthe railway to a community. station and Easilyother accessible,public transport, within most reach of of introduce more planting and enhance the legibility of the railway station and other public transport, most of in the Fringe area plays a key role in overlooking and immediate vicinity of the parks provide the opportunity introducethe area should more plantingbe considered. and enhance Views, thethe legibilitycontinuity of of the railwaysurrounding station neighbourhoods and other public could transport, be considered most of the area should be considered. Views, the continuity of thethe surrounding building neighbourhoods line could along beMaidenhead considered the Town Centre Placemakingstreet Study and corner buildings or opportunitiesfacilitating good for accessibility car free and security development within these Maidenhead where toTown create Centre Placemaking a backdrop adequate Study to the park and to enhance the views September 2019 RoyalMaidenhead Borough Town of Windsor Centre &Placemaking Maidenhead Study Council 52 53 RoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 the building line along the street and corner buildings or opportunities for car free developmentSeptember 2019 whereMaidenhead adequate Town Centre Placemaking Study 52 53 Maidenhead Town Centre Placemaking Study September 2019 the area should be considered. Views, the continuity of the surrounding neighbourhoodsSeptember could 2019 beRoyal considered Borough of Windsor & Maidenhead Council Royal Borough of Windsor & Maidenhead Council September 2019 the building line along the street and corner buildings or opportunities for car free development whereRoyal Borough adequate of Windsor & Maidenhead Council 52 spaces.53 New development should avoid backing onto Royal Borough offrom Windsor and & Maidenhead across Council the park as well as contributing to the thebuildings building which line terminatealong the astreet view and should corner be consideredbuildings or opportunitiessustainable alternatives for car free can development be established. where adequate buildings which terminate a view should be considered sustainablebuildings alternatives which can be established. terminate a view should be considered sustainableopen space alternatives and opportunities to improve can thebe natural established. connectivity of the wider green and blue infrastructure buildingsas part of whichthe context terminate for any a view design should and thebe considered role of any sustainable alternatives can be established. as part of the context for any design and the role of any surveillance around the edges of all the open spaces network. individual building in the coordination of townscape 5.5.6 Opportunities for corner shops and other small as part of the context for any design and the role of any 5.5.6 Opportunities for corner shops and other small individual building in the coordination of townscape retailas units part exist and of offer the the contextpotential to become for any design and the role of any should be taken. At access points into the parks, buildings individualshould be appreciated.building in the Building coordination form and of townscape orientation 5.5.6 Opportunities for corner shops and other small should be appreciated. Building form and orientation retail units exist and offer the potential to become should respect the structure of primary and secondary retailfocal pointsunits exist for those and offer communities the potential and areto becomeuseful in should be appreciated. Building form and orientation focal points for those communities and are useful in 5.5.6 Opportunities for corner shops and other small should respect the structure of primary and secondary offeringindividual opportunities tobuilding enhance legibility in locally. the Other coordination of townscape shouldstreets withrespect a hierarchy the structure of elevations of primary favouring and secondary the focal points for those communities and are useful in streets with a hierarchy of elevations favouring the offering opportunities to enhance legibility locally. Other employmentMaidenhead uses located Town Centre within Placemaking the town Study centre fringe Maidenhead Town Centre Placemaking Study streetsprimary, with then a hierarchythe secondary of elevations street where favouring buildings the are Septemberoffering 2019 opportunities to enhance legibility locally. Other 52 retail units53 exist and offer the potential to become September 2019 primary, then the secondary street where buildings are employmentshouldRoyal uses Borough be located of Windsor appreciated. within & Maidenhead the town Council centre fringe Building form and orientation Royal Borough of Windsor & Maidenhead Council located on corners. Tree Planting can also contribute employmentarea provide theuses opportunity located within for typesthe town of employment centre fringe less primary, then the secondary street where buildings are area provide the opportunity for types of employment less located on corners. Tree Planting can also contribute compatible with the town centre environment. The Maidenhead Vision Community Planning Day is being organised by JTP on locatedto the legibility on corners. of the Tree area Planting by maintaining can also (orcontribute creating) area provide the opportunity for types of employment less focal points for those communities and are useful in to the legibility of the area by maintaining (or creating) compatibleshould with therespect town centre environment.the structure of primary and secondary tocontinuous the legibility avenues of the along area byone maintaining or both sides (or of creating) a street as compatible with the town centre environment. behalf of the Royal Borough of Windsor and Maidenhead. For more information continuous avenues along one or both sides of a street as 5.5.7 Boyn Valley and Reform Road are valuable continuouswell as positioning avenues individual along one distinctive or both sides trees of to a performstreet as Boyn Valley and Reform Road are valuable please visit jtp.co.uk/projects/visionmaidenheadoffering or contact opportunities the Community to Planningenhance legibility locally. Other well as positioning individual distinctive trees to perform 5.5.7streets with a hierarchy of elevations favouring the 5.5.7employment Boyn Valley areas and adding Reform to the Road diversity are valuable of the town wellas landmark as positioning features individual in key locations distinctive or views.trees to perform employment areas adding to the diversity of the town as landmark features in key locations or views. team at [email protected] or on Freephone 0800 0126 730. employmentcentre area and areas contributing adding to tothe a diversitydiverse economy. of the town These as landmark features in key locations or views. centreprimary, area and contributing then to the a diverse secondary economy. These street where buildings are employment uses located within the town centre fringe 5.5.5 For developments of multiple units, housing mix centreareas should area and also contributing consider their to a accessibility diverse economy. to the town These areas should also consider their accessibility to the town 5.5.5 For developments of multiple units, housing mix centre fringe (in the same ways as described above) in 5.5.5within Forthe developmentsFringe area should of multiple reflect units,the character housing of mix areas should also consider their accessibility to the town within the Fringe area should reflect the character of centrelocated fringe (in the on same corners. ways as described Tree above) in Planting can also contribute area provide the opportunity for types of employment less those neighbourhoods that they are located within. centreorder to fringe provide (in thesustainable same ways links as todescribed residential above) areas in (in within the Fringe area should reflect the character of order to provide sustainable links to residential areas (in those neighbourhoods that they are located within. the town centre area and outside of it) and for workers to thoseWhilst neighbourhoods the focus of development that they inare the located Town within.Centre Core order to provide sustainable links to residential areas (in Whilst the focus of development in the Town Centre Core theto town the centre legibility area and outside ofof it) andthe for workersarea to by maintaining (or creating) compatible with the town centre environment. will be predominantly apartments and smaller units, theeasily town access centre town area centre and outsidefacilities of and it) andopen for spaces workers during to Whilst the focus of development in the Town Centre Core easily access town centre facilities and open spaces during will be predominantly apartments and smaller units, the working day. willthe surroundingbe predominantly neighbourhoods apartments could and smaller also benefit units, easily access town centre facilities and open spaces during the surrounding neighbourhoods could also benefit thecontinuous working day. avenues along one or both sides of a street as the working day. the surrounding neighbourhoods could also benefit Boyn Valley and Reform Road are valuable well as positioning individual distinctive trees to perform 5.5.7 employment areas adding to the diversity of the town as landmark features in key locations or views. centre area and contributing to a diverse economy. These Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 52 53 September 2019 MaidenheadRoyal Borough Town of Windsor Centre &Placemaking Maidenhead Study Council RoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 52 53 September 2019 MaidenheadRoyal Borough Town of Windsor Centre &Placemaking Maidenhead Study Council RoyalMaidenhead Borough ofTown Windsor Centre & Maidenhead Placemaking Council Study September 2019 areas should also consider their accessibilitySeptember 2019 to the town Royal Borough of Windsor & Maidenhead Council 5.5.5 For developments52 of multiple units, housing53 mix Royal Borough of Windsor & Maidenhead Council within the Fringe area should reflect the character of centre fringe (in the same ways as described above) in those neighbourhoods that they are located within. order to provide sustainable links to residential areas (in Whilst the focus of development in the Town Centre Core the town centre area and outside of it) and for workers to will be predominantly apartments and smaller units, easily access town centre facilities and open spaces during the surrounding neighbourhoods could also benefit the working day.

Maidenhead Town Centre Placemaking Study Maidenhead Town Centre Placemaking Study September 2019 Royal Borough of Windsor & Maidenhead Council 52 53 Royal Borough of Windsor & Maidenhead Council September 2019 MAIDENHEAD VISION SURROUNDING AREA PHOTOGRAPHS COMMUNITY PLANNING DAY

2 3 COOKHAM

4 BURNHAM TAPLOW BURCHETT’S GREEN 5 SLOUGH MAIDENHEAD 6

1 WOOLLEY LITTLEWICK GREEN 7 GREEN BRAY

1 Norden Farm Centre for the Arts 2 The Old Swan Uppers

3 The Crown 4 Boulters Lock 5 Maidenhead Bridge

6 Maidenhead Railway Bridge 7 The Hind’s Head

7 10 8 5 4 9 3

1 2

Key Plan with emerging Borough Local Plan Town Centre Area 1 King Street looking North

2 Grenfell Park 3 Underpass to West of Frascati Way, seen 4 Castle Hill bridge from High Town Road

5 The Crescent Footbridge Artwork 6 Kidwells Park 7 St Mary’s Walk to High Street

8 Brock Lane looking at entrance to 9 High Street looking East 10 Chapel Arches Nicholsons Shopping Centre

2 6

4 1

KEY

Existing Railway, services towards London Deep cutting waterway 1 Maidenhead Train Station Paddington (East) and Reading (West) Conservation Area 2 Castle Hill, Maidenhead Conservation Area Disused railway line between High Wycombe and Bourne End Maidenhead Train Station 3 Maidenhead Town Centre Conservation area Improvement Area A308 Road 4 Weak permeability between town centre core Existing underpass (pedestrian) and town centre fringe due to Railway lines and A4 Road a road acting as physical barriers Vehicular Gateways into Town Existing Waterways 5 Weak accessibility to green open spaces from Key shopping frontages town centre core Treeline 6 Weak and difficult accessibility to waterways Green Open Space

Potential to create green link

The Maidenhead Vision Community Planning Day is being organised by JTP on behalf of the Royal Borough of Windsor and Maidenhead. For more information please visit jtp.co.uk/projects/visionmaidenhead or contact the Community Planning team at [email protected] or on Freephone 0800 0126 730. MAIDENHEAD VISION HISTORY: RIVERS, ROADS AND RAILWAYS COMMUNITY PLANNING DAY

Emerging trade & regional connections (Coach)

• In 1280 the Thames was bridged at the current Bath Road location, and the gravity of the town moved south, growing along the edges of new route connecting London to the west.

• Over the next 500 years the town grew in prominence with the development in stagecoach travel; in 1777 the current stone bridge was completed, placing Maidenhead as a safe and reliable crossing linking London to the port of Bristol.

• By 1834 the town saw up to 832 coaches a day passing through, supported by an abundance of coaching inns offering accommodation, stables, and ales sourced from the four local breweries in the town centre. 1280 - 1777 Road & Coach Travel Regional Connections (Rail - Boyne Hill Station)

• The first Maidenhead station opened in 1838 on a line operated by The Wycombe Railway Company (WBC), connecting existing popular stagecoach network to east and west.

• Boyne Hill station and the railway track defined the western edge of the town. This resulted in a distinct residential zone (west) and a town centre (east) placed between the wharfs, key roads network and the new railway line.

1780 - 1871 Coach & Rail Travel (WRC) Global Trade & National Connections (Rail)

• In 1835 Brunel’s Great Western Railway (GWR) utilised a natural island on the Thames south of the road crossing to build a rail bridge connection, retaining barge navigation of the river.

• The mainline station opened in 1871, closing the Boyne Hill Station.

• The newly established station and King Street tunnel under the main line altered gravity of the town to the south, creating a new key node, as well as to creating a physical southern edge to the town.

• Soon the road and river network, and their supporting trades were eclipsed by this rapid method of non-stop transport allowing travel between cities in a matter of hours, not days. 1871 - 1950 Rail Travel (GWR)

Motorways, Ring Roads & Pedestrianisation

• The arrival of the M4 to the south of the town resulted in suburban development to the south, expanding the town albeit disconnected beyond the boundary of the railway line.

• In 1973 the four lane ring road was finished to the north and west, disconnecting the routes and grain of the town from that of the surroundings, one way traffic routes were introduced to the town centre.

• The town is now defined by these new loose and wide surrounding edges, rather than the legacy of strong tight routes through the town.

1950 - Present: The Car • The internal shopping centre with connected car parking further reduces the street activity of the town.

In the run up to the Community Planning Day the JTP team has set up in various location in and around Maidenhead to talk with a wide range of people within the community as well as local businesses to talk about their aspirations for the future of Maidenhead Town Centre and to publicise the Community Planning Day.

Places and organisations visited included:

• Norden Farm Centre for the Arts • Nicholsons Shopping Centre • Maidenhead United FC • Maidenhead Train Station • Cookham • Bray • Berkshire College of Agriculture • Holyport • Magnet Leisure Centre • Cox Green • Maidenhead High Street Berkshire College of Agriculture

“It’s a whole town, not just a series of development sites”

“Town centres should attract people - we don’t want a dead town centre.”

Maidenhead Train Station

Holyport Cookham

“Create a culture of excellent service for all shops to make them attractive to shoppers!”

“You’ve got to think outside of the box, the same shops, more coffee shops approach won’t work.” Cox Green Nicholsons