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>> FRANK SAXE [email protected] >> PAUL HEINE [email protected] (800) 275-2840 Wednesday, March 27, 2013 THE MOST TRUSTED NEWS IN RADIO

Targeting the youngest listeners, Disney finds advertisers still like radio. Recent research from Arbitron shows teen demos are listening more to radio, taking another bite into the perception that young people are abandoning radio for digital options. If has its way, it will be the warm-up act for the industry. And national advertisers are increasingly embracing their family-friendly format. Nearly half of the network’s sales come in as part of large, multimillion dollar cross- platform deals the Disney media organization strikes with major advertisers. “The biggest deals that we do as a Disney media organization are the cross-platform deals, and those tend to include three or four platforms and radio, TV and digital are usually in there,” EVP of Disney media sales and marketing Rita Ferro says. As Radio Disney has evolved into a more mainstream (albeit sanitized) CHR format, it has attracted more listening from parents — especially moms. Disney research shows that 60% of kids listen with an adult, and that’s helped sell the radio platform. “It’s a great fit for many packaged goods,” Ferro says, but the network also pulls in dollars from automakers, insurance companies and movie studios. Many are looking for the brand halo that surrounds all things Disney. Disney doesn’t release revenue for any of its divisions, but Ferro says its ad sales have “never been better” and its fiscal 2012 was a “good year.” While Radio Disney also gets a slice of radio spending, it also reaches beyond the typical broadcast allocation. “Many times we’re funded out of marketing or promotional budgets that extend beyond what a traditional radio buy would be,” Ferro says. It’s a platform that pulls advertisers that typically only spend on television into radio, like toy company MGA Rita Ferro Entertainment. It signed as a sponsor for the upcoming Radio Disney Music Awards to promote its Bratz doll brand. “What Radio Disney is good at is being a bridge to the different social media that kids-based companies have to be a part of — so when their local digital assets are linked to our own, it exponentially expands the reach,” MGA spokesman Steve Syatt says. For local stations, thousands of live events are the draw. While national advertisers are embracing Radio Disney for its ability to reach families, local activation in their key markets is proving to be the sweet spot for local affiliates. The company’s 31 stations do more than 5,000 live events each year — an average that translates into three remotes per week for a typical station, ranging from fairs to concerts to in-mall appearances. “There’s nothing like being able to walk into a national advertiser and say we’re going activate their buys across key local markets,” EVP of Disney media sales and marketing Rita Ferro says. For toy maker MGA Entertainment, it’s the live events that make their Radio Disney buys look more attractive from an ROI perspective than a campaign of just :30-second spots. “I don’t think anyone looks at the numbers when you’re doing that kind of buy,” spokesman Steve Syatt says. “What Radio Disney offers is they work very hard creating promotional opportunities to connect the advertiser with the consumer, and they do a very good job of that locally in markets that are important to us.” Unlike a traditional radio remote, Ferro says they have to ensure a “duality of events,” to not only get the kids in the crowd but convince moms and dads there’s something there for them too. It’s that connection that marketers seek out. While the Company sold off its ABC Radio portfolio in 2006, it continues to hold onto the of mostly AMs. While many in radio have wondered if they’d eventually leave the space altogether, Ferro says the company sees radio as a “daily touch point” with kids and families. As for potential of selling- off the radio group she adds, “We wouldn’t be investing in it if it wasn’t a good business for us.” news INSIDE >> Auto ad rebound in “later innings,” says analyst. As go auto sales, so goes automobile >>Translator sale price advertising. That’s why Nomura Research analyst Michael Nathanson believes the big gains draws objection in car advertising are coming to an end. That’s a shift from the trend over the past several

MORE NEWS >> INSIDERADIO.COM PAGE 1 NEWS Wednesday, March 27, 2013 years as car sales ramped-up after the recession and carmakers’ marketing dollars jumped double-digits. “Now that we have returned back to average [car sale] levels, we believe the catch-up growth driven by the auto category is in the later innings,” Nathanson writes in a new report to clients. He points to data from Kantar Media which calculates local auto spending jumped 10% last year with a much smaller 2% increase in national auto ad spending — which the prior year had been up 7.8%. Yet for the time being, Nathanson still thinks automakers will continue to put more into marketing as more cars are driven off lots. “We expect auto advertising to remain in the mid-single-digit growth range as monthly unit sales approach a more normalized level,” he says. A projected 6.5% increase in car advertising dollars for 2013 will be led by 8% growth in local and 5% growth in national. And Nomura estimates 2013 auto sales will total 15.1 million, up from 14.5 million last year, which Nathanson concludes will “provide a steady base for auto advertising this year.” The radio industry gets fewer dollars from manufacturers than local dealers, who were last to increase their ad budgets coming out of the recession. That may ultimately help shelter the radio industry from the slowdown longer than television. The Radio Advertising Bureau says the auto category was up 8% last year, which was actually a bigger uptick from the 5% increase posted in 2011. Kantar pegs overall auto spending on network radio at $108 million last year, up 16.1% from the prior year — the biggest gain among any media sector. Local radio grew at a still-substantial 7.2% rate, the firm says. Entercom streamlines management, putting Weezie Kramer over its station group. In a move that makes Weezie Kramer one of the highest-ranking women in radio, Entercom has promoted the regional president to the newly-created position of station group president. The move puts Kramer over all of the company’s 121 stations. “The time has come to align our station group under a single operational leader to drive stronger organizational cohesiveness and effectiveness,” CEO David Field says. Since 2000, Kramer has served as a member of Entercom’s operating committee and has been responsible for operations in ten markets, including , , , Portland, Kansas City, , Providence, Springfield, Madison and Norfolk. She also spearheaded what the company says have been its “reinvention efforts” as she focused on developing future growth. In her new role, Kramer will chair the company’s operating committee with regional presidents Michael Doyle and Deborah Kane now reporting to her. Field says having a trio of regional presidents has worked for several years, but he now believes a more streamlined structure will be more efficient. “In elevating Weezie to this role, we will enhance our coordination and clarity and drive faster decision-making,” Weezie Kramer Field explains. Kramer has been at Entercom since 2000. Prior to that, she spent five years as a general manager at CBS Radio. Active in the Radio Advertising Bureau, she was the first woman to chair the RAB Board. Report: Lumia to activate FM on two Windows Phones. Microsoft has made FM an optional feature on its new Windows Phone 8 and so far no manufacturer has opted to turn it on. But that’s reportedly about to change. The tech website TheVerge. com is reporting Lumia will support FM radio on two handsets coming to the market. Others could follow. Sources tell the tech publication that in the coming months, Microsoft will release several software updates that would reintroduce FM radio to the new handset. Microsoft previously featured FM as a built-in standard feature on the Windows Phone 7. The tech giant didn’t respond to a request for comment on the report. But a company spokeswoman told Inside Radio last week that for the time being, an FM tuner is “an optional component” in the hardware specs , which means that manufacturers can decide whether or not to include the function.

Despite objections, FCC clears move-in. Lincoln Financial Media’s $13 million plan to bring its “790 The Ticket” WAXY to the Miami FM dial will come to fruition. The FCC has rejected a petition to block a plan to change the of WAXY-FM (104.3) from Miramar, FL to Islamorada, FL — inside the Miami market. When LFM announced it was buying what was previously AC WEAT-FM from Dean Goodman last August, management called the deal “an exceptional strategic opportunity” for its sports brand. The deal would require Alex Media to change the frequency of a station it had won at

MORE NEWS >> INSIDERADIO.COM PAGE 2 NEWS Wednesday, March 27, 2013 auction from 104.5 FM to 93.5 FM — something the company had already sought out, due to Federal Aviation Administration compliance issues. But the series of steps used to accomplish all those goals didn’t follow FCC regulations, according to Clear Channel, which filed an informal petition seeking to block LFM from moving WAXY-FM to Islamorada, colorfully calling it “fruit of the poisoned tree.” The FCC concludes rules may’ve been bent but not to the point where they would warrant blocking the city of license change. It also agrees a waiver is in the public interest, in part because LFM used processing practices that had previously been allowed. Audio Division chief Peter Doyle says broadcasters are “entitled to fair notice” when the FCC’s informal procedures are changed. However, he goes out of his way to alert any company taking part in the upcoming FM Auction 94 that the new rules covering contingent processing applications are in effect.

Clear Channel challenges Cox translator purchase in . Clear Channel is asking the FCC to take a closer look at a proposed $250,000 sale of a San Antonio FM translator to Cox Media Group, suggesting the battle between Cox and seller Christian Broadcasters (HCB) may’ve tainted the terms of the transaction. At issue is whether Cox misused FCC processes to obtain a discounted purchase price for the Mendoza, TX-licensed translator K285EU (104.9). The dust- up centers on a September 2011 petition filed by Cox against HCB, accusing the Christian broadcaster of lying to the FCC more than three dozen times in various applications and arguing that HCB’s translator license should be revoked. Then the twist came: five months later in March 2012, Cox suddenly withdrew its petition. The following day it filed an application to buy the translator. Cox told the FCC it was buying the translator for “its fair market value.” But Clear Channel says the deal should be put on hold until Cox and HCB can prove the translator’s price is “not a depressed price from fair market value.” It points out FCC rules allow a sale be squashed if a buyer uses “weighty financial pressure of a pending petition” to force an operator into selling or face nothing more than the “salvage value of any station equipment.” Clear Channel also says in its petition that the FCC has an obligation to look into the “well-documented and serious violations” raised by Cox against HCB, even though it later backed away from them, before it allows the translator to be sold. If the deal does get approved, Cox plans to simulcast “Country Legends” KKYX (680) on the new FM frequency. That would put it up against Clear Channel’s country “92.5 K-Buc” KRPT. Cox hasn’t responded to the filing and the company declined to comment.

Columbus country FMs to merge to make way for expected FM sports launch. Wilks ’s country “K-95.5” WHOK-FM, Columbus, OH has begun promoting on-air that it plans to leave its dial position and take up residence at 107.1 FM next Monday. That frequency is home to its lower-rated -skewing sister “Wink 107.1” WNKK. The move has led WHOK-FM program director Mike Austin to exit the cluster. By consolidating its two country stations, Wilks is expected to launch a new sports station “95.5 The Game” using CBS . It will also use the FM translator W272AT at 94.1 OR 102.3 to improve its coverage of downtown Columbus. Arbitron says WHOK-FM had a 1.7 share (6+) in the February survey, while WNKK trailed with a 0.7 share. Both lagged Clear Channel’s top-ranked WCOL-FM (92.3), which had a 9.9 share. Pop the bubbly for new Champaign-Urbana classic hits launch. The station billed itself as “U-Rock 107.9 – where rock lives” but after a format change, WUIL could best be described as “U-Rock a little less.” Owner D.W.S. flipped the Champaign- Urbana, IL station to classic hits WKIO yesterday with 10,000 songs in a row led off by The Supremes’ hit “Stop In The Name Of Love.” The station had been airing a rock format since 2010. The flip puts WKIO up against Paxton Broadcasting’s classic hits WPXN (104.9). Ten-year AC “Lite Rock 97.5” WHMS air personality Mike Haile becomes general manager for the new sister station, although he’ll remain in AM drive on WHMS. He points out he started in the local radio market in 1978 at a station carrying the call letters WKIO which have previously been used by several other stations in the market. The company says in a website posting that all the staff will be “assuming other roles within our organization.” Judge tosses EWTN lawsuit against federal health care rules. Catholic broadcaster EWTN has been dealt a setback in its fight against new federal government rules regulating reproductive benefits for its female employees, as a U.S. District Court in Birmingham has dismissed its suit. Judge Sharon Lovelace Blackburn said because the rules are still in flux, EWTN’s

MORE NEWS >> INSIDERADIO.COM PAGE 3 NEWS Wednesday, March 27, 2013 suit won’t be “ripe” for review until the new regulations are created and finalized. EWTN filed the lawsuit in February 2012 as several religious organizations protested new health care coverage mandates that were part of the Affordable Care Act, otherwise known as Obamacare. EWTN president Michael Warsaw says they, like many other employers, are waiting to see what the outcome of a promised review might bring. “While we are extremely disappointed that Judge Blackburn did not rule on the constitutional issues that were at the heart of the EWTN lawsuit, we are not surprised by the decision,” he said in a statement. The network is consulting with its legal team to decide a next move. Inside Radio News Ticker…Tropical Storm keeps station silent…It has been nearly a year since Tropical Storm Debby flooded the antenna site used by WGRO, Lake City, FL (960) last June but amazingly the waters have yet to recede. Owner Power Country says the slow speed at which the area is drying out has made it increasingly difficult to evaluate the site for any damage. The company says it’s still looking for “cost effective options” to get the 1,000-watt WGRO back on the air, but in a filing with the FCC it says for the time being the gospel station remains silent…Report: to launch video service… On-demand music streaming service Spotify is planning an expansion into streaming video that would pit it against Netflix and HBO, according to Business Insider. Sources tell the publication Spotify is looking for funding for the initiative, which would entail producing original video content. But CEO Daniel Ek says video is not in the company’s immediate future. “I won’t rule it out because we’re a company that looks at what we’re doing incredibly long term,” he told CNet. “But right now, we’re all focused on music.” Spotify has 24 million active users worldwide, about one-in-four are paid subscribers…Radio Mercury deadline extended…In a move to allow more entries, the Radio Mercury Awards is extending the deadline and eligibility window for this year’s competition. Advertisers, ad agencies and stations must submit their entries by April 22nd. With the shift, the eligibility requirement now covers any commercial that aired between January 1, 2012 and April 22, 2013. Finalists will be announced in May with the Radio Mercury Awards set for Wednesday, June 5 in New York…CBS expands cable TV holdings…The split of CBS and Viacom in 2009 was designed to put cable TV assets mostly under the Viacom umbrella, but with the sector growing it’s been an attractive prospect for CBS chief Les Moonves. The company has just spent a reported $100 million to buy a 50% stake in the TV Guide channel from a group of investors. Movie studio Lionsgate owns the other half. CBS also owns the Showtime cable channel...People Moves...An on-air reunion in Boston. Read People Moves HERE.

Doug Stephan promises “the American Idol” of crowdfunding. Thanks to sites like Kickstarter, crowdfunding is expected to generate $3 billion this year to help launch new business startups and projects. Now syndicated personality Doug Stephan is launching what’s being billed as the first crowdfunding radio reality series — “the American Idol” of crowdfunding. A new segment on his “Good Day” talk show will pit crowdfunders against each other in a contest judged by crowdsourcing experts. Entrepreneurs and businesses with the best ideas will get a shot on the show to pitch the experts on new products, charity projects and creative ideas in a fast-paced reality format. The better the idea, the more promotion and airtime the contestant will receive. Stephan will co-host the segment with “StartUp America News” host Mike Hayes. To get the ball rolling, Hayes has created a crowdfunding incubator where participants are guided from start to finish through successful money-raising campaigns. “The fusion of radio and an online community with crowdfunding is an exciting vehicle, both for entrepreneurs launching new ideas, as well as listeners who are likely supporters,” Stephan says. Inside Radio Deal Digest — Gainesville-Ocala, FL — John Elliott’s Suncoast Radio files to buy the Newberry, FL-licensed FM translator W227AV from Reach Communications for $20,000. The deal will give Suncoast an FM outlet for its simulcast of WLQH, Chiefland (940) and WZCC, Cross City (1240). Broker: Patrick Communications — Ava Rogers and Matt Youngblood are going from employees to owners of country/gospel WYYZ, Jasper (1490). They’re buying the 1,000-watt station from Enlightment LLC for $13,750. Rogers is WYYZ’s sales director, and she’ll own 80% of the station. Youngblood, who’ll hold a 20% stake, is the station’s production manager. — Read More News, People Moves, Ratings and Job Listings at www.InsideRadio.com —

MORE NEWS >> INSIDERADIO.COM PAGE 4 CLASSIFIEDS Wednesday, March 27, 2013 qual GENERAL SALES MANAGER - FLORIDA MARKET MANAGER Davidson Media Group, one of the largest Hispanic radio groups in CONGRATULATIONS the country, seeks a dynamic selling General Sales Manager for our to our Springfield, IL Tampa/St Pete AM/FM Hispanic combo. Tampa/ St. Pete is a top 20 General Manager, Mitch Smith, Arbitron market and also a top 20 Hispanic market with over 500,000 on his upcoming wedding. Hispanics. This is a great opportunity for an aggressive, street smart Unfortunately, though, he needs individual to lead a sales staff to achieving their fair share of the to move to Arkansas to be with Millions of Dollars spent to reach the Hispanic market his bride-to-be, so we need to in the Tampa/St Pete market. find our new “bride or groom” to join our Saga radio family in Springfield, Illinois. To be a If you are that person send your resume to: good “match” for our five station [email protected] cluster we need a passionate broadcaster. In addition, our LOCAL SALES MANAGER - NEW JERSEY 1O1.5 “perfect match” should also be smart, stable, a skilled leader The pioneer in FM News/Talk, New Jersey 101.5/WKXW, is looking and manager, strong in both for a GREAT LSM. Are you passionate about a spoken word format? sales and product, and capable We only want those leaders who can thrive in an environment of of making decisions without opportunity and challenge. Someone who is undue corporate oversight. always looking for more. To you, satisfaction Send resume and cover letter isn’t making budget or beating the market, in confidence to: it’s annihilating it, and running up the score. This is a rare and exciting opportunity to grow and manage a direct sales force and be part of our “best in class” sales management team.

We are a Townsquare Media brand, which means you have on air and online radio, robust digital assets and live events in your portfolio Warren Lada, to help build our clients’ businesses. We provide world class, multi- Executive : product sales training to our managers and AEs. Our LSMs have [email protected] unlimited potential earnings through salary, commissions and bonuses. Equal Opportunity Employer Qualified candidates, please email your resume to Annette Petriccione: [email protected]. Townsquare Media FOR SALE is an Equal Opportunity Employer. Applicants must be eligible to work SOUTHWEST RADIO GROUP in the U.S. Highly profitable 4-station qual SALES MANAGER - STUART FL cluster with strong bcf Serves a robust fast-growing Horizon Broadcasting of Florida is a throwback…..a family owned rated market. and operated radio company with single stations that are great performers in each of its markets. We have an opening for a Sales To receive details in Manager at our station in Stuart, 101.3 The Coast. confidence contact: We are looking for a proven leader with a track record of sales Jim Hoffman success. If you are tired of red tape, tired of corporate dictates EXPLORER COMMUNICATIONS, INC. and long for the old days when the title of Sales Manager had real [email protected] meaning, then we would like to hear from you.

Send your interest and your resume to: [email protected]. INSIDE RADIO, Copyright 2013. www.InsideRadio. com. All rights reserved. No part of this publication Please enter “Sales Manager” in the subject line of your email. may be copied, reproduced, refaxed, or retransmitted Also send some references and if we like what we hear, we’ll send in any form. Address: P.O. Box 567925, , GA 31156. To advertise, call 800-640-8852. Classifieds, you some of ours…..our managers in our other markets. email: [email protected]. Subscribe to INSIDE That’s how great a place Horizon Broadcasting is to work. RADIO monthly subscription $39.95 reocurring payment. Call (800) 248-4242 to subscribe. We are, of course, an Equal Opportunity Employer not only because Managing Editor, Frank Saxe frank@insideradio. it’s the law, but because we are seeking the very best people with com 800-275-2840 x702/Senior Editor, Paul Heine [email protected], 800-275-2840 x703. General the very best ideas. Compensation: based on experience. Manager, Gene McKay 800-248-4242 x711.

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