1 1 2 PROMOTIONAL COVER • Click to edit Master3 text styles 2 #globalsmurfsday – Enter (local GSD url) and check-out everything that is happening through the world Second level in this week.

3 – Third level Get ready to get Naughty!

Come play and have fun with the Smurfs in June 25th, 8:30am at the Morro da • Fourth level Urca, with free pass. – Fifth level 4 Celebrate the Global Smurfs Day ate the Sugar Loaf with free pass* 4 The Smurfs await for you and your family for the activities of the Global Smurfs Day.

6 5 Blue wave takes Rio.

Worldwide phenomenon, Global Smurfs Day happens tomorrow, June 25th, at the Sugar Loaf.

6 Tomorrow!

Bring your kids to enjoy the funny activities of the Global Smurfs Day at the Sugar Loaf. 7

The Smurfs 2 5 The most beloved characters of the planet are going to take over the cinemas on 8 August 2nd. Also available in 3D.

*Free pass for the first 2.000 people to arrive. Please take your ticket at the Smurfs tent, located at the entrance of the cable car terminal, at June 25th, 8am. 7

IMPORTANT NOTICE. There will be filming at your local Global Smurfs Day event. Any individuals present at the event may be filmed and recorded, and the recorded material may be used in connection with the distribution, marketing, promotion and other exploitation of the movie THE SMURFS 2 and the Global Smurfs Day event. 8 1 Peyo Bio (translation of material supplied for the GSD 1 2011) • Click to edit Master text styles3 Peyo was born 1928 as Pierre Culliford in Brussels. He took on the name “Peyo” early in his professional career, based on an English cousin’s mispronunciation of “Pierrot” (a diminutive form of Pierre). After Peyo left school, he looked in the paper for a job. Two caught his eye: – Second level offers for a dental assistant and an illustrator. When he presented himself to the dentist, he was told he was 15 minutes too late! So he went for the other job – and the rest is history. – Third level

After Peyo finished his studies at “l’Academie Royale des Beaux Arts de Bruxelles” he started working at a small Belgian animation studio. • Fourth level When the studio folded after the war he went on and made his first comics for the newspaper “La Dernière Heure”. – Fifth level Peyo had his first success in 1952 when he created the characters Johan and Peewit for the children’s comic book “Le Journal de Spirou”. It was in Johan and Peewit’s story “The Six Smurfed Flute” where the first Smurf appeared in 1958. Immediately the Smurfs became very 2 popular and got their own series just a year later. In the early 1960s Peyo hired a number of talented comic artists and started his own studio.

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Smurfette’s Travel Tips

(translation of editorial supplied by publicity team - below)

A Wizard’s World – Gargamel Interview

(translation of editorial supplied by publicity team - below) 1 Fun Facts (translation of material supplied for the GSD 2011) 2 SMURF BLUE: There was no question of decking the Smurfs out in pink: Peyo wanted• to completely differentiate them from human beings. His wife, Nine, who assisted with Click to edit Master text styles colouring his plates, explained, “It was a process of elimination. In the beginning the Smurfs were always hiding amongst the greenery, so I couldn’t make them green or 1 they would have just disappeared into the background. Red, they would have been too visible. Yellow just didn’t work right. That left blue: it wasn’t complicated!” – Second level SMURF MUSIC : “It’s the Smurf, Smurf, Smurf ...Who goes Smurf, Smurf, Smurf...One little Smurf, two little Smurfs, la la la… ” sing the little blue imps as they valiantly work to build their bridge over Smurf River. Already, in their comic strips, the refrains were – Third level omnipresent (from “The Smurfs and the Magic Flute” to the episode entitled “Smurphonie in C”, there are uncounted references to the world of music.) . The passage to cartoon would reinforce this musical dimension: first, with Michel Legrand’s score for the feature film, then with the credits of the television series produced by • Fourth level Hanna-Barbera. And when these series were shown in French version, the famous performer Dorothée would lend her voice to the Smurfs’ songs…with a famous hit as a reward: Peyo would see a platinum disk awarded in France, with more than million 45s sold in the hexagon of France. In the Dutch speaking regions, the singer Petrus Kartner, – Fifth level better known under the pseudonym “Vader Abraham”, relaunched his career in 1978 with the Smurfs’ songs. In the middle of the 1990s, the Smurfs became techno-music stars in Europe. In come countries, such as Norway and Sweden, the number of disks sold equalled a fifth of the national population! In fact, when adding up all of the songs inspired by the Smurfs since 1975 (the year of the original strip “The Smurfs and the Magic Flute”), one arrives at the incredible figure of more than 40 million records and compact disks sold all over the planet!

OTHER FUN FACTS: Peyo based the “Smurfberry” on a blueberry // Peyo drew Smurfette over 300 different ways & based her on his wife & daughter // There are 102 Smurfs in the village (100 male Smurfs, one Papa, and one Smurfette). // Smurfs build their mushroom homes, they are not grown // Smurfs are vegetarians // The Smurfs are three apples high, and during rehearsals, each was represented by a “life size” maquette – 7½” tall // When it came time to film, each Smurf would be represented by a different colored dot – the actors would have to remember which dot was which Smurf .

Online Invitation created for the GSD Brazilian Event

(layout and legal already approved among others GSD artworks) 3 2

Coloring Activity

(same layout used at the coloring mug, already approved among 3 others GSD artworks)

1 Get ready to get Naughty! • Click to edit Master text styles 1 – Second level 2 Title Treatment – Third level 3 Also available in 3D. • Fourth level

4 – Fifth level 1-sheet billing + Theater Date and Local URL

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