Tobacco Control Policy Making: United States
UCSF Tobacco Control Policy Making: United States Title Tobacco product placement and its reporting to the Federal Trade Commission Permalink https://escholarship.org/uc/item/7kd981j3 Authors Polansky, Jonathan R Glantz, Stanton A, PhD Publication Date 2016-07-01 eScholarship.org Powered by the California Digital Library University of California Tobacco product placement and its reporting to the Federal Trade Commission Jonathan R. Polansky Onbeyond LLC, Fairfax, California Stanton A. Glantz, PhD University of California, San Francisco ___________________________ University of California, San Francisco This publication is available at www.escholarship.org/uc/item/7kd981j3 July 2016 Tobacco product placement and its reporting to the FTC | 2 Summary of findings The historical record strongly suggests that asking tobacco companies to report their product placement activities and expenditures did not capture all activity in this area. This report compares expenditures for product placement described in internal documents from American Tobacco, Brown & Williamson, Liggett & Myers, Philip Morris and RJ Reynolds tobacco companies with reports the companies were required to submit to the US Federal Trade Commission in the “endorsements and testimonials” category of cigarette promotion and advertising. During that time, in their internal documents, American Tobacco, Brown & Williamson, Philip Morris and RJ Reynolds, or their contracted product placement agents, listed 750 motion pictures as engaged for product placement, 600 of which were released widely to theaters (Appendix). Substantial discrepancies exist between product placement spending described in the internal industry records and the spending reported to the Federal Trade Commission in the “endorsements and testimonials” category. Nearly half (47 percent; $2.3 million of about $5 million) of spending for on-screen product placement described in internal industry records between 1978 and 1994 was not reported in to the FTC in the “endorsements and testimonials” category.
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