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the PublicanThe Alliance of Beverage Licensees Winter 2011 The Brewery Creek Liquor Store Increasing Pub Revenue Utilizing the Power of Your POS Merchandising for Sales Measured Marketing 40026059 # AGREEMENT AGREEMENT Your favourite Winter beer is back. WORLD BEER CHAMPIONSHIPS D SUPPO U RT O E R R P OF M R OVEMBE WASSERMAN + PARTNERS ADVERTISING CYAN TRIM: 8.5” x 11” PRINT METHOD: - MAGENTA GIB P29765 BLEED: .125” SCREEN/RES: - YELLOW LIVE: HI RES FILE BLACK September 9, 2011 11:07 AM VISIBLE: LASER @ 100% GIB-P29765_WinterAlePublicanAd FINISHED: - SCALE: 1 : 1 Your favourite Winter beer is back. On the Cover The Brewery Creek Liquor Store WORLD BEER CHAMPIONSHIPS Quarterly Publication for the Alliance of Beverage Licensees 200-948 Howe Street, Vancouver, BC V6Z 1N9 T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 24 [email protected] www.ablebc.ca 2010-2011 Board of Directors President Al McCreary Past President Al Arbuthnot Vice President Jonathan Cross Vice President Poma Dhaliwal Vice President LRS Salim Karim Vice President LP Matthew MacNeil 10 16 28 36 Treasurer Roger Gibson Executive Director Raechelle Williams Directors Brady Beruschi, Al Deacon, the Mariana Fiddler, Mike Jahnke, John Lepinski, Ronnie Paterson, Kurt Pyrch, Danny Rickaby, Grant Smith, Stan Sprenger Director at Large Dave Crown The Publican Editorial Committee Damian Kettlewell, PublicanWinter 2011 Ralf Joneikies, Mike McKee, Gary McPhail, Jeff Tennant Designed, Produced & Published by: EMC Publications Features 19073 63 Avenue, Surrey BC V3S 8G7 Departments Ph: 604-574-4577 1-800-667-0955 Fax: 604-574-2196 10 Increasing Pub Revenue 4 President's Message [email protected] www.emcmarketing.com 16 Utilizing the Power of Your POS 6 Executive Director's Report Publisher Joyce Hayne Designer Krysta Furioso 20 The Algebra of Greed 8 Wine Report Copy Editor Debbie Minke 22 8 Ways to Lose Good Employees 19 Marketing Tips UP ABLE BC Editor Raechelle Williams D S PO U RT 24 The Brewery Creek Liquor Store 23 Spotlight on Irish Whiskey O E Copyright EMC Publications R R P 28 Merchandising for Sales 26 LDB Report PUBLICATIONS MAIL AGREEMENT NO. 40026059 RETURN UNDELIVERABLE CANADIAN ADDRESSES 36 Measured Marketing 27 Liquor Sales & Trends TO CIRCULATION DEPT EMC PUBLICATIONS 19073 63 AVENUE 40 The Art of Crafting Cocktails 32 BCHF Update SURREY BC V3S 8G7 email: [email protected] 42 Classic Cocktail History 33 What's New? 44 Shooters 34 LCLB Report OF M R OVEMBE 46 2nd Annual CPBA Cocktail Challenge 35 Names in the News The statements, opinions & points of view expressed in published articles are not necessarily those of ABLE BC. 41 Human Resources Advertisers are not necessarily endorsed by ABLE BC. WASSERMAN + PARTNERS ADVERTISING CYAN TRIM: 8.5” x 11” PRINT METHOD: - MAGENTA GIB P29765 BLEED: .125” SCREEN/RES: - YELLOW LIVE: HI RES FILE BLACK September 9, 2011 11:07 AM VISIBLE: LASER @ 100% GIB-P29765_WinterAlePublicanAd FINISHED: - SCALE: 1 : 1 President's Message Al McCreary, President, ABLE BC Given this is my final message in The Publican as As an industry that continues to experience towards solutions to revive our industry. Our board President of ABLE BC, I first wish to congratulate extremely challenging times, I think it is significant of directors and staff are strongly committed to our Vice President LP, Matt MacNeil, on his new that my outgoing message as president speaks being your voice as we continue to fight for all of role as incoming president. Given Matt’s success to the importance of the association sustaining our businesses, but our voice is even stronger as the founder and principal partner in the thriving support during these trying times. Maintaining with input from our members. I encourage you Victoria Pub Company, I am excited about the the strength of our association brings us together to contact our office and share your experiences, knowledge and experience that he will bring as as an industry, providing the strong voice required your feedback, your concerns, and your ideas, president of our industry association. Matt has to sustain the vigor and momentum required to so that together we can collectively address our been involved in the hospitality business for 29 pull through this current decline and position issues. years, and currently owns and manages the Bard our industry for long-term success. The strength In closing, I wish to thank all the members of & Banker, Irish Times, and Penny Farthing Pubs as of ABLE BC ensures our industry’s views and the association, our board of directors and staff well as the Penny Farthing Liquor Store in Victoria. concerns are heard, benefiting from a stronger for your support over the past two years to voice for our sector, greater lobbying power, and The transition promises to be a smooth one as me personally, and for your commitment and better outcomes for our businesses. I remain available for advice and consultation dedication to our industry. while I assume my new role as past president We continue to work hard towards strategies and continue my commitment to our industry designed to improve the current industry climate association and board of directors. while also working closely with government 4 The Publican Executive Director's Report by Raechelle Williams Protected Self-Insurance Program In looking at new ways to improve and develop member value programs, we were pleased to announce earlier this month that ABLE has partnered with Western Financial Group Insurance Solutions through the Hospitality Insurance Program (“HIP”). HIP presently insures over 1,200 fellow hospitality members in Western Canada through a unique protected self-insurance structure. We are excited about the benefits this program can offer to our members, such as immediate premium reduction, enhanced rate stability, potential for annual return of premiums, and a level of ownership and control unavailable through the traditional marketplace. If you wish to explore this opportunity, please contact our office to arrange to speak with a Western Financial Group Insurance Solutions representative or visit either of our exhibits at the BC Hospitality Industry Expo. Welcome to the 2011 BC Hospitality Industry Conference & Expo I wish to extend a warm welcome to all attendees of the BC Hospitality Industry Conference & Expo! I believe we have developed an educational and exciting agenda for this year’s conference and that the wide variety of suppliers the Expo is showcasing will bring many opportunities to compare products and services or to network with other industry professionals. I am personally excited for the opportunity to meet with many of our members for the first time. Enforcement Practices Police presence around Liquor Primary establishments continues to be an issue for many in our industry. While continuing to work toward strategies in order to broadly address these enforcement practices, we are currently using a multi- pronged approach to dealing with member concerns, given the involvement of various enforcement units in different regions across the province. Please contact me directly, by calling 1.800.663.4883, if this continues to be an issue for you and your establishments, so that I may learn of your specific concerns and determine the appropriate avenues of recourse to explore. Tied House and Trade Practices In June 2010 the BC government passed legislation that will amend the Liquor Control and Licensing Act with respect to tied house and trade practice laws. The previous legislation remains in force until consultation with industry has been completed. This information will be used in consideration of subsequent development of policies and potential regulations. ABLE BC was actively engaged in this consultation process, and we will communicate back to our members as we hear of developments with regard to any proposed amended policies. Thank You to Al McCreary On behalf of ABLE staff and our membership, I would like to thank Al McCreary for all he has done for our industry and our association during his term as president of ABLE. Although his contributions will continue as he assumes his new role as past president, we thank Al for his service, his guidance, and his support over the past two years. 6 The Publican The Publican 7 Screw Cap Wine Report The negative impression of screw caps originated from the first generation used by Tomonari Machida and Clinton Lee on bottles of rotgut wine back in the 1970s. With no intention of any length of storage whatsoever, these screw caps were very simple and cheaply constructed. This caused the initial To cork, or not to cork, that is the question… and it’s an ongoing debate in the attempt to convert to the screw cap format to end in wine industry. Producers around the world are struggling to determine which failure. However, with further research into the wine market’s overall needs, a type of closure is the best for their wines. This decision will not only affect the better screw cap was developed. The Stelvin capsule consisting of a screw cap, a aging potential of their wines, but also their sales volume. The majority of long skirt to cover the neck of the bottle below the screw cap, and a liner within consumers still tend to associate cork with more expensive and/or better quality the screw cap that is specifically designed to come in contact with the wine. wines, and screw caps with inexpensive, mass market wines, but a new shift in thinking is on the horizon. Here are the pros and cons of various closures: Screw caps are free of TCA taint and are relatively inexpensive to produce in comparison to a natural cork. Easy to open without any tools and just as easy to close again if you’re unable to finish the wine, screw caps are entirely recyclable Natural Cork like aluminum pop cans.
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