TIDAL Magazine Reader Is an Over- Achiever and Wants to Be the Best at Everything They Do
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MAGAZINE Age Range: 25 - 40 Readership: 14k Social: 14.7k Income: $80k - $200k WHO Gender: Female 60% / Male 40% WE ARE... TIDAL is a bi-annual print magazine focusing on fashion, lifestyle, and culture that pairs East Coast sensibilities with a laid-back West Coast vibe. You can turn every page and see something beautiful: fashion that’s approachable, entertaining stories that are fun and inviting, and celebrity profiles that make you feel like you’re getting to know a new friend. Plus there’s a hint of the mystical…’cause that’s how we roll. Our readers are tastemakers in their individual fields, and carry a strong influence wherever they go. They are creatives and working professionals who are interested in fashion, music, and a curated culture. The TIDAL magazine reader is an over- achiever and wants to be the best at everything they do. Not only do they excel in their work, but they bring that drive to every aspect of their lives: interior design, shopping, cooking and entertaining. They are not merely consumers of content, but trailblazers that inspire the world around them. TIDAL prints in limited runs and is sold in select leading boutiques and bookstores across North America, including McNally Jackson and Mulberry Iconics (NYC), Skylight Books (LA) and Little Paper Plans (SF). We are also distributed internation- ally in major cities such as Tokyo, Barcelona, Seoul, and Stockholm. TIDAL’s select distribution allows us to reach a targeted and highly curated audience. COVERS ISSUE #1 ISSUE #2 SPRING / SUMMER 2014 FALL / WINTER 2014 ASHLEY SMITH ZOË KRAVITZ TIDAL’s first-ever cover girl was the model and “It Girl,” Ashley Smith. Our second cover beauty was the burgeoning Renaissance woman With an impeccable mix of cool and edge, and a highly approachable Zoë Kravitz. As an actor, singer, and songwriter, she is part of the new personality, she was a perfect fit to launch TIDAL’s premiere issue. generation of creativity, and so thoroughly embodied the untamed, strong-willed presence of Issue Two. t COVERS ISSUE #3 ISSUE #4 SPRING / SUMMER 2015 FALL / WINTER 2015 JENNY SLATE MACKENZIE DAVIS Comedian and actress Jenny Slate graced the cover of Issue Three. Here Mackenzie Davis is our stunning cover girl for Issue Four. Not only is she Jenny opened up to us about getting fired, finding her “perfect person,” smart as a whip, but she’s also incredibly fierce in the FX show Halt and and what it takes to be truly happy. From Saturday Night Live to Catch Fire. You can currently see Mackenzie on the big screen amongst Obvious Child, Jenny has proved that her talent knows no bounds. the all-star cast of The Martian. t COVERS ISSUE #5 ISSUE #6 SPRING / SUMMER 2016 FALL / WINTER 2016 ALIA SHAWKAT KEKE PALMER Hollywood veteran Alia Shawkat flexes some muscle for TIDAL From teenage movie star in Akeelah and the Bee to talk-show host on Issue #5. From Arrested Development to her new comedy-mystery Just Keke to master of camp on TV’s Scream Queens, our latest cover show, Search Party, Alia has grown up on screen, with a future that looks girl, Keke Palmer, has tried everything Hollywood has to offer. And she’s brighter than ever. just getting started. t COVERS ISSUE #7 ISSUE #8 SPRING / SUMMER 2017 FALL / WINTER 2017 ZOEY DEUTCH ILANA GLAZER With moviemaking in her blood, new roles as a leading lady, and a pas- Boundary pusher and Broad City badass Ilana Glazer sits down with sion for getting political, actress Zoey Deutch is the up-and-comer we’ve Tidal’s design director—and show collaborator—Mike Perry for issue been waiting for. #8 and an intimate chat that takes them from a Brooklyn patio to the Redwoods to outer space and beyond. CELEBRITY PROFILES SHE’S FUNNY THAT WAY Lisa Butterworth interviews the very pregnant actress, Greta Lee, for Issue 06. The 33-year- old actress, is not only hilarious in standout roles on shows like New Girl, High Maintenance, Girls, and Inside Amy Schumer, but she’s also legit funny in real life too. Greta Lee is making her way to the top, one weirdo at a time. CELEBRITY PROFILES THE FRUIT OF HER LABOR Natalie Morales has been stealing scenes for years in shows like Parks & Recreation and Girls. Now the politically minded actor stars with Emma Stone in the Billie Jean King–in- spired movie Battle of the Sexes. Here she talks growing up in Miami, being Latina in Hol- lywood, and what it was like to play tennis rebel Rosie Casals. BY LISA BUTTERWORTH PHOTOGRAPHED BY ADAM AMENGUAL Natalie Morales has been working her ass off turning supporting television roles into memorable characters. Now she’s having a major movie moment, and we’re here for it “I slapped a guy with a piece of pizza once,” Natalie Morales says nonchalantly, sitting on the kitchen counter in her skivvies at our Tidal photo shoot. She takes another bite of the memory-triggering slice in her hand before launching into a story that involves a New York pizzeria and a group of fresh-mouthed guys. It’s the kind of anecdote that puts the 32-year-old actor’s signature irreverence on full display. Kind of like the business cards she hands out, which claim specialization in animal whispering and lemonade, and list “Singer of Sentimental Ballads” and “Last of the Big Spenders” among her titles. Also included is “Occasional Big Time Movie Star,” which—after becoming a television fixture on Parks and Recreation, Trophy Wife, Girls, and The Grinder—is now more accurate than tongue-in-cheek, thanks to her role in the new Emma Stone–Steve Carrell vehicle, Battle of the Sexes. Shirt by Yves Saint Laurent, briefs by Botanica Workshop, rings by Society STYLIST: HEATHER REST HAIR: PRESTON WADA MAKEUP: STEPHANIE NICOLE SMITH LOCATION: THE FORGE Nautique (throughout). 25. CELEBRITY PROFILES HIGH MAINTENANCE The husband-and-wife team, Ben Sinclair and Katja Blichfeld, are the masterminds behind the stoniest web series-turned-HBO show, High Maintenance. While their personalities are captured on camera by photographer Tawni Bannister, Ben and Katja sit down with Erika W. Smith on what we can expect from the show’s new iteration. CELEBRITY PROFILES IF THE SHOE FITS Superstar favorite Jena Malone took some time out from her busy schedule filming The Hunger Games to grace the pages of our inaugural issue. With a beautiful eight-page fashion story shot by Olivia Malone and interviewed by Lisa Butterworth, TIDAL’s readers get a reminder as to why Jena has been so beloved since our teenage years, watching her in our favorite indie classics such as Saved! and Donnie Darko. CELEBRITY PROFILES OH LAND, UNEARTHED We were thrilled to include the incredibly talented and cool musician Nanna Øland Fabricius, aka Oh Land in our third issue. What a fun subject—she moved so gracefully on set and was so comfortable and confident in her own skin. From her plant-filled home in Brooklyn, NY, with her dog, Ujan, at her side, Fabricius spoke to Tidal about her musical upbringing, the significance of first love, and what gives her superhuman powers. FEATURES FEEL THE VIBRATION - Photographed by Anais & Dax, THE DOUBLE LIFE OF CAMILLA DETERRE - Photographed LADIES OF THE CANYON - Photographer Heather Culp Ashley Neese shares her views on wellness that go beyond by Kava Gorna, our eight-page profile on this stunning takes us into the world of Topanga Canyon in this new what Western medicine has to offer on this six-page profile. native New Yorker with Parisian vibes glimpses into the life photographic essay, which is part of her book due out this Interviewed by Remy Ramirez, this energy worker gets real of girl-about-town Camilla Deterre, and discuss her shared year. Culp gives us a glimpse at the inspiring and creative about addiction, self-love and how we can heal ourselves. love for interior design and acting on the big screen. women who live and work in this magical place. THE ROAD TO ELSEWHERE - In this stunning four-page SACRED CIRCLE - Hitomi Matarese and Charlie Walker SISTER ACT - Jimmy Marble adds his iconic and vibrant piece shot by Eugen Litwinow, boundary-pushing Berlin- let us into their mystical world of crystals, sage, and the style to photograph Jennifer and Jessie Clavin of the band based musician Sasha Perera, talks to Tidal about her beautifully designed dreamcatchers that make up their brand Bleached. Paired with an interview by Kate Williams, the country-hopping lifestyle, her favorite flea market find, and Electriclove NYC. Photographed by Pippa Drummond. sister duo talk about what it’s like to be real-life valley girls, the darkest thing she’s ever done. playing for punks and public radio, and growing up without growing old. FEATURES LORENZA - Tidal’s EIC Anna Wolf paid a visit to Sonoma MOVEMENT MAKER - Just months after the presidential elec- FASHION STATEMENTS - Art directed by Samantha Hahn County to shoot model Michele Oullet and Mindy Kearney, the tion, writer LaTonya Staubs sat down with Black Lives Matter and shot by Anna Wolf, this spread features more than just mother-daughter duo behind cult wine favorite Lorenza rose. Still co-founder Opal Tometi — who was photographed by Jai Len- politically minded fashion. These fierce, outspoken women lifes inspired by the vintage’s notes make for a spread as gorgeous nard — for a frank and inspiring discussion about race, activism, — including Women’s March co-chair Sarah Sophie Flicker as the wine is delicious. and self-care for resistance.