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National Conference on December 14—15, 2018

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National Conference on December 14—15, 2018 Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (14-December-2018) Schedule of Conference (15-December-2018) Schedule of Conference 09:00 AM—10:00 AM Spot Registration 10:00 AM—10:30 AM High Tea National Conference 10:00 AM—10:30 AM High Tea 10:30 AM—12:00 PM Technical Session –4 10:30 AM—11:00 AM Inauguration 12:00 PM—01:30 PM Technical Session –5 On 11:00 AM—12:30 PM Technical Session –1 01:30 PM—02:30 PM Lunch 12:30 PM—02:00 PM Technical Session –2 02:30 PM—04:00 PM Technical Session –6 Effective Strategies for New India : Challenges and Opportunities 02:00 PM—03:00 PM Lunch 04:00 PM—05:00 PM Valedictory 03:00 PM—04:30 PM Technical Session –3 05:00 PM—05:30 PM High Tea 04:30 PM—05:00 PM High Tea December 14—15, 2018 Chief Patron Shri Jagdish Upasane Vice-Chancellor M.C.N.U.J.C., Bhopal Patron Patron Convenor Shri. Lajpat Ahuja Prof. Sanjay Dwivedi Prof. (Dr.) Avinash Bajpai Rector, Registrar, Professor & Head M.C.N.U.J.C., Bhopal M.C.N.U.J.C., Bhopal Department of Media Management M.C.N.U.J.C., Bhopal Organizing Committee Prof. (Dr.) Kanchan Bhatia Dr. Kapil R. Chandoriya Professor, Media Management Assistant Professor, Media Management Dr. Mani Nair Dr. Vijay K. Dixit Assistant Professor, Media Management Guest Faculty, Media Management Ms. Manisha Verma Mr. Amrendra Arya Assistant Professor, Media Management Guest Faculty, Media Management Technical Support Organized By Department of Media Management Mrs. Aarti Joshi (Visiting Faculty) Mrs. Sangeeta Jain (Tutor) Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal Mr. Sudhanshu Katdare (Visiting Faculty) Mrs. Ankita Sharma (Visiting Faculty) B-38, Vikas Bhawan, Press Complex MP Nagar Zone-1, Bhopal (M.P.) India, 462011 Ms. Krati Joshi (Visiting Faculty) About Conference Effective Strategies for New India: Challenges & Opportunities The department of Media Management is Objectives organizing 2 day National conference with It will provide a platform to discuss the an objective of providing platform to share effective strategies for making ―New experts deliberations & gain insight from India‖ different academicians and industrialists It will facilitate the policy makers of in- about innovative strategies which will help dustries & Academician in finding out in making ―New India‖ & its Opportunities solution for reframing effective strategies Major Themes of Conference Social Media Marketing Investment Risk Management and Challenges This conference will also help the students to The outcome of the deliberation so arrive gain insight about the opportunities & Challeng- Skill Development Advertising Strategies DEPARTMENT OF MEDIA Bhopal: City of Lakes will help in industry institute interface. es of future India. MANAGEMENT Bhopal is a city in the central Indian state of Digital India CRM & Customer Retention Social Entrepreneurship Madhya Pradesh. It's one of India’s greenest Department of Media Management was Technology & Innovation Finance Service, RBI & IRDA established in the year 2011 and is one cities. There are two main lakes, the Upper Lake Corporate Governance Business Research Models Tourism Management of the eminent department of Makhan- and the Lower Lake. On the banks of the Upper Corporate Social Responsibilities lal Chaturvedi National University of Lake is Van Vihar National Park, home to tigers, Recent Trends in Marketing Social Networking, Cyber Crime H.R.M. Strategies Journalism and Communication Bho- lions and leopards. The State Museum has fos- E-commerce Management Any other topic related to the pal. The department was established sils, paintings and rare Jain sculptures. Taj-ul- Foreign Direct Investment Makhanlal Chaturvedi National conference themes with an objective of providing insight Masjid is one of Asia’s largest mosques, with University of Journalism and Stimulating Startup’s white domes, minarets and a huge courtyard. into managing media and other useful Communication Guidelines for Paper aspects of media and corporate indus- Fee Structure Instructions Bhopal has an average elevation of 500 meters An abstract not more than 250 words try. This helps the students to develop Makhanlal Chaturvedi Rashtriya Patrakarita All Participants have to register them- (1401 ft). It is located in the central part of India, Vishwavidyalaya, was established in 1991. should be sent latest by October 30, selves with the required registration fee The participants are requested to forward an understanding of history of Indian 2018, Notification of the acceptance well in advance as per the conference the abstract and full papers (mentioning and is just north of the upper limit of The University is a member of the Association Media, various aspects of Media envi- of abstract will be given within one schedule the relevant track) via soft copy at the fol- the Vindhya mountain ranges. Located on of Commonwealth Universities and the Asso- ronment as well as developing Manage- week from the date of submission of Student 250 INR, Research Scholar/ lowing email IDs given below: the Malwa plateau, it is higher than the north ciation of Indian Universities (AIU). Unlike a the abstract and full length paper not Academicians 500 INR & Industry Per- rial qualities among students. Email: [email protected] more than 3500 – 4000 words should sons 800 INR. Indian plains and the land rises towards conventional university, The university im- We are not providing any accommodation Core Values: be sent not later than November 20, the Vindhya Range to the south. The city has parts education through network of Study In- Account Name: MAKHANLAL CHA- to delegates. 2018. TURVEDI NATIONAL UNIVERSITY OF Academic excellence & integrity uneven elevation and has small hills within its stitutes spread over the whole country. Our All paper will be evaluated through JOURNALISM AND COMMUNICA- Scholarly research and professional boundaries. Visiting Places: Upper Lake, Moti- double blind review process by ex- TION—Bhopal leadership departments are as: For More Enquiry perts drawn from reputed Universi- Masjid, Udayagiri Caves, SAnchi Stupa, Saukat Bank Name STATE BANK OF INDIA, Developing managerial qualities in stu- ties/Organizations/Institutions in and Mahal, Van Vihar National Park, Saurya 1. Department of Electronic Media Arera Colony, Bhopal Dr. Kapil R. Chandoriya (97131150770) dents. outside India. Each contributor is re- Course Offered : Smarak, Laxmi Narayan Temple, Birla Museum, 2. Department of Computer Applications quired to submit double spaced copy Account Number: 30780804099 of full paper (Hardcopy with CD/ Dr. Vijay K. Dixit (7000534640) MBA—MM Taj-ul-Masjid. IFSC Code SBIN0003867 3. Department of Journalism DVD) and an abstract 250 words in (Specializations) DD drawn in favor of Registrar, 4. Department of Management MS Word format. Full paper should Address: Advertising Marketing Communication, be sent in table Camera Ready Format MCNUJC Payable at Bhopal sent by MCNUJC, speed post Corporate Communication, 5. Department of Mass Communication in MS Word. Times New Roman B-38, Vikas Bhawan, Press Complex MP character should be use followed with Entertainment Communication, 6. Department of New Media Technology Nagar Zone-1, Bhopal 462011, 12 point font-size and 1.5 line spac- Ph. 0755-2553523, 2552998 E-Commerce ing. The page set up should be in A4 Publication 7. Department of Advertising &Public Relations BBA—Ecommerce size with .5‖ margin on all sides. Ref- 8. Department of Communication Research erences should be in Standard APA The good quality manuscript selected by eminent experts will be published in our reputed Jour- (Sixth Edition) format. nals./conference proceeding having ISBN/ISSN .
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