Coastal Community Teams Economic Plan Key

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COASTAL COMMUNITY TEAMS

ECONOMIC PLAN

KEY INFORMATION

1 Name of CCT

East Cleveland Coast

2 Single Point of Contact (SPOC)

Name Andrew Richardson (Temp until team structure agreed)

Address Redcar and Cleveland House Kirkleatham Street Redcar Yorkshire TS10 1RT Tel no. 01642 (44)4323/07584 703079

Email [email protected]

3 (a) Current CCT Membership

The following individuals are members of the interim CCT, as of 23 February 2016

Name Position

Alison Atkinson Loftus Accord

Barry Hunt RCBC Councillor

Cliff Foggo RCBC Councillor

David Castor Local resident

David Walsh RCBC Councillor

Iain Graham Local business

Janette Holt Cleveland Ironstone Mining Museum

John Lambert Saltburn, Marske & New Marske PC

John Stockwell BIG Local

M Hodgson Loftus Town Council

M J Barnes Neighbourhood Watch

Marguerite Benson Liverton Village Hall

Marshall Best Loftus Accord

Philip Thomson RCBC Councillor

Terry Cox CPRE

Wayne Davies RCBC

3 (b) Others to be involved in CCT Membership

Organisation/Group Following the inaugural meeting of the interim CCT, the three Town/Parish Councils in the area have agreed to convene to consider the level of support that can be offered to the Team. These are:  Loftus Town Council;  Skelton & Brotton Parish Council;  Saltburn, Marske and New Marske Parish Council.

They will be working with the interim CCT to develop a membership and implementation plan in order to carry forward the aims of the Economic Plan. This will include a detailed community engagement strategy.

4 Accountable Body

Local Authority Redcar & Cleveland Borough Council

Contact Jo Fearey

Address Loftus Library, Hall Grounds, Loftus, Saltburn-by- the-Sea TS13 4HJ

Tel 07909 906312 /01287 284271 email [email protected]

Does the Accountable Body have a representative on the CCT membership? YES

5 Local Area

The East Cleveland Coast (EC)C CCT area broadly comprises the wards of St Germain’s, Longbeck, Saltburn, Skelton, Brotton and Loftus; bordering Redcar town centre to the North and Staithes and the North Yorkshire Coast to the South.

The area is part of the North Yorkshire and Cleveland Heritage Coast1 which stretches southwards from Saltburn down to Scalby Mills near Scarborough. A small part of the eastern area of the EC is within the North York Moors National Park and the area is home to valued moor, ancient woodlands and has numerous coastal sites of ecological, geological and historical significance. The area also includes East Cleveland Living Landscape Programme2. Consequently the coastline benefits from an excellent natural environment and numerous historical, natural and industrial heritage sites, many of which can be overlooked by those outside of EC’s communities. This includes sites such as Cleveland Ironstone Mining Museum3; a site thought to be the only known Anglo-Saxon royal burial site in North East England, near Loftus4; the popular Victorian seaside town of Saltburn which has around 1m visitors per year and the small sea-side towns of Marske-by-the Sea and Skinningrove, as well as Brotton, Loftus and the town of Skelton which is home to Skelton Castle. The area contains some excellent walking routes including a National Trail, the Cleveland Way5 parts of which have recently been confirmed as part of the route of the England Coast Path), which stretches through the length of EC and the Saltburn to Warsett Hill walk which was identified by one of the best coastal walks by the National Trust6.

1 http://www.northyorkmoors.org.uk/discover/coast 2 http://www.wildlifetrusts.org/living-landscape/schemes/east-cleveland-living-landscape 3 http://ironstonemuseum.co.uk/ 4 http://news.bbc.co.uk/1/hi/england/tees/7104498.stm 5 http://www.nationaltrail.co.uk/cleveland-way 6 http://www.nationaltrust.org.uk/lists/coastal-walks 3

The area also has particular potential to benefit from its proximity to the North York Moors National Park and popular tourist destinations on the North Yorkshire Coast, including Whitby and Staithes.

The EC coastal area covers an area of 7,860 hectares with a usual resident population of 39,970. This equates to around 5.1 residents per hectare across the area, a proportion marginally lower than the Redcar & Cleveland Borough average (5.5) and marginally higher than the national averages of 4.1 residents per hectare.

However, this disguises notable ranges in population density across the six wards of EC. For example, Saltburn ward is particularly densely populated with 19.4 residents per hectare whereas the largely rural Loftus ward has only 1.6 residents per hectare. This illustrates the diversity of the coastal area from a largely urban town to a sparsely populated rural hinterland. Transport infrastructure is a challenge for some of the more rural areas of EC such as Loftus in the south, where almost a third of households (32%) have no access to a car or van and with no passenger rail services available south of Saltburn.

6 Context – community

EC has an older age profile than the national average with a median age of 44 in East Cleveland, 5 years above the average for England. The largest gap between East Cleveland and the national average is at the 65 years and over band which accounts for around one in five or 20% of residents in East Cleveland and 16% across England. The median age differs between the six wards within EC with St Germain’s having the oldest average age at 49, Saltburn the second oldest at 46 and Brotton the youngest at 40.

Therefore while EC is often recognised as a common area, the wards and local areas that comprise it have their own characteristics, challenges and opportunities alongside those that are shared between them. Recognition of this is embedded throughout this Economic Plan.

While lower than the Redcar & Cleveland average, levels of deprivation are marginally higher in the East Cleveland area than across England as a whole, with 59% of all households experiencing deprivation in one or more dimension compared to a national average of 57%. Levels of deprivation can differ quite significantly between EC wards with 68% of households in Loftus deprived in one or more dimension compared to a low of 49% in Longbeck.

The area has an increasingly active and vibrant community sector within its towns and villages with a range of community assets, organisations and activists seeking to provide services and opportunities, inform policy and practice and attract additional resources to enhance the sustainability of the area and its communities. For 4

example, the area is to benefit from a £1m Big Local Project covering 11 EC villages; a community-led project in Skelton has secured Round 1 approval for funding from the Heritage Lottery Fund (HLF) as part of a c.£1.5m Townscape Heritage project to preserve and improve the areas heritage and improve the public realm; and the community in Loftus is also seeking to secure HLF funding for Townscape Heritage funding for the village centre.

Health related data from the 2001 Census shows that around three quarters of residents (77%) are classified as having very good or good health, a level broadly in- line with the Borough average (76%) but lower than that found nationally (81%). Further analysis of health related data shows that the proportion of the working age population of EC with health conditions that limit their day to day activities a lot is higher than the national average.

Qualification levels among EC residents are lower than national averages, but marginally higher than those across Redcar and Cleveland Borough. Around 56% of over 16 year olds in the area have no or low level qualifications compared to 51% across England. Again this disguises notable differences across the six EC wards with residents of Longbeck and Saltburn more highly qualified (25% and 33% of residents with higher level qualifications respectively) while Loftus is the ward with the highest proportion of residents with no qualifications (35% compared to 26% across East Cleveland and 22% nationally). This further shows the significant differences between the communities that comprise the EC area.

7 Context – economy

The area has a strong history of mining and industry, although these sectors have suffered over recent years, with recent predictions of job losses at Cleveland Potash in Boulby being a particular concern for East Cleveland alongside job losses related to the steel industry across Redcar & Cleveland.

Economic activity levels in EC are 6.7% lower than national averages and marginally lower than those across Redcar & Cleveland as a whole. Analysis of the data shows that this is largely due to low levels of employment (55.4% in East Cleveland compared to 62.1% nationally) and higher levels of retired (21.2% and 13.7% respectively) and long-term sick or disabled (5.6% compared with 4.0%) working age residents in EC.

More detailed analysis of the economically active shows that the area has a notably different profile than national averages, with:  Lower levels of full-time employment and higher levels of part-time employment;  Lower levels of self-employment;  Higher levels of unemployment; and

 Lower levels of students.

Claimant counts7 are another way to show economic participation among residents of an area. Data from November 2015 shows that 730 residents in East Cleveland are either claiming Job Seekers Alliance (JSA) or are out of work and claiming Universal Credit. This results in a claimant rate of 3.0% compared to the national average of 1.7%.

Wages for residents of Redcar and Cleveland are below the national average. Data from the Annual Survey of Hours and Earnings shows that average earnings of Redcar & Cleveland residents are £505.50 gross pay per week, £27.10 or 5% lower than the national average.

Wholesale and retail is a key employer for residents of the area, accounting for 13.8% of employment in East Cleveland. Mining and quarrying is another key sector for the area with the proportion of residents employed in this industry around 17 times higher than the national average. However, these figures will not take into account current any proposed future job losses at Cleveland Potash, Boulby. Manufacturing accounts for more than one in ten of employed residents of East Cleveland, with levels of employment in the industry higher than the national average.

Human health and social work activities are another key employer of residents in the area with industries associated with the public sector8 collectively accounting for more than 3 in 10 of EC residents in employment. As with Redcar & Cleveland as a whole, residents of the East Cleveland CCT area are less likely to be employed in sectors associated with the knowledge economy, than across England as a whole. For example the proportion of residents employed in information and communication industries and financial and insurance activities are less than half of the average across England. However, supporting the growth of these industries remains an ambition for the local authority.

Micro businesses (0-9 employees) dominate the area, accounting for 90% of enterprises9, and small businesses (10-49 employees) accounting for a further 9%. An assessment of local business units (which includes regional, national and international businesses with a base in the area without autonomy) shows that medium-sized businesses (50-249 employees) account for 24% of overall businesses in the area.

The vibrancy of high streets across EC’s population centres differs significantly with

7 Claimant count is a total of the number of people claiming Job Seekers Allowance and those that are out of work and are claiming Universal Credit. 8 Public administration and defence; compulsory social security; Education; Human health and social work activities. 9 An Enterprise is the smallest combination of legal units which has a certain degree of autonomy within an Enterprise Group. This therefore excludes those often large businesses operating in an area that are units without autonomy. 6

communities such as Loftus experiencing a number of vacant commercial properties along its lengthy high street with the high street in Skelton, arguably faring significantly better with few vacancies. Communities and local stakeholders are seeking resources through sources such as the HLF to address some of the associated issues and potentially seeking to change the usage of some of these buildings.

Consultations as part of this plan have suggested that business owners, employees and residents alike recognise that more can be done to create networks and develop collective action among the area’s businesses.

Analysis of the employment by occupation data shows that a higher proportion of residents of the CCT area are employed in the following occupations than the England average:  Skilled trades occupations;  Caring, leisure and other service occupations;  Process plant and machine operatives; and  Elementary occupations

This is unsurprising given the sector profile of employed residents of EC.

Consultations suggested a lack of employment opportunities in many parts of EC and this is backed up by travel to work data which shows that the levels of the working population travelling less than 5km to work is 10% lower than the national average. Many employees have to travel considerable distances with the 10km to less than 20km category accounting for the largest proportion of EC residents in work. This reflects the distance many of East Cleveland’s residents are from major employment centres and the need to travel to access many employment opportunities.

8 Related initiatives

It is essential that this Economic Plan is grounded in the local and regional policy and delivery context. This will ensure that the activities of the CCT are focussed on addressing key challenges and taking forward opportunities that could or would not otherwise be tackled while ensuring that they add value to other initiatives. As a consequence this Economic Plan has been developed with a strong understanding of key initiatives to driving and supporting economic development and improvement across areas that include EC with the contents of the Plan designed to add value and complement their approaches. Initiatives of particular relevance to the EC CCT include:  North York Moors, Coast and Hills LEADER Local Development Strategy (LDS) 2014-202010, which includes EC within a much broader area. The

10 http://www.moorscoastandhills.org.uk/2015-2020-programme/local-development-strategy/

LEADER programme brings a particular focus on economic development with 70% of the funding to be used to support projects that directly support job creation and economic growth with the remaining 30% required to indirectly support these outcomes. At the time of writing the LDS was subject to review ahead of agreement of the first calls for proposals under the programme. However, the programme is expected to focus on the following priorities in 2016: o Support for increasing farm productivity; o Support for micro and small enterprise and diversification; and o Support for rural tourism

Consultation with the LEADER programme revealed a particular focus on local food and enhancing and developing the local visitor offer within the rural tourism strand. This will be extended in subsequent years to incorporate support for culture and heritage activity, support for increasing forestry productivity; and support for rural services. Support will provided via grant funding opportunities and the development of projects where no potential delivery partners exist.  East Cleveland Villages Big Local, covering 11 villages including a number within the EC CCT team area the project has £1m of Big Lottery funding to allocate over the coming years. Of particular relevance is the project’s focus on enhancing tourism in the area through increased marketing and coordination and the project has recently recruited a Tourism Officer to take some of this activity forward. The Tourism Officer's role will focus on the promotion and marketing of East Cleveland. Given the desire of the community, businesses and members of the CCT to focus on this issue this is clearly of relevance to this Economic Plan with recommendations developed to take consideration of this.  Townscape Heritage Initiative applications in Skelton and Loftus. These are community led initiatives seeking to deliver regeneration and revitalisation work in the high streets of each community by preserving, restoring, interpreting and celebrating their heritage. In 2015 the Skelton project was successful at Stage 1 of the process and is currently undertaking a development phase during which project proposals will be refined and finalised ahead of a Stage 2 submission by April 2016 to try and secure the c£1.0m sought from the Heritage Lottery Fund (HLF) with 13.9% match funding potentially to be provided by the Borough Council. The Loftus application was informed in January 2016 that it had not been successful at Phase 1 of its current application. However, the community and partners are keen to further refine the proposal and submit it again later this year. Should funding be secured this year for the Skelton project and at some point in the future for Loftus, these schemes have the potential to contribute significantly

to the objectives of this Economic Plan.  Sea Life, See Life11 (SLSL) Coastal Communities Fund project, delivered by the North York Moors National Park Authority this project has secured c£500,000 of CCF to promote and showcase the heritage and tourism offer of the villages between Saltburn and Cloughton. This includes a particular focus on the natural, fishing, artistic and culinary heritage of the area and its villages. Delivery of the project commenced in May 2015 and will be operating until December 2016. The project includes some infrastructure investment in interpretation, signage, landscaping and art in order to enhance the visitor experience. However, none of this capital spend is occurring within EC, although there is significant capital investment in Staithes which touches the southern end of the EC CCT area. The majority of funding is allocated to developing the local tourism product by working with businesses to enhance awareness and marketing of what the area has to offer and developing new experiences, products or packages to increase and identify new revenue streams. This includes: o Funding events such as the Saltburn Food Festival and Staithes Festival. The project is currently planning to fund a fish and seafood oriented event across the whole area in Summer 2016 to incorporate accommodation, art, food and other activities; o 'Know Your Coast' programme which provides tourism businesses with the opportunity to attend promotional activities and taster events to help them sell their business and what the area has to offer. This includes opportunities to learn about marketing and potential revenue opportunities through outdoor activities, star gazing, fossil hunting and other activities and services the area has to offer. The aim here is to ensure businesses such as accommodation providers play a lead role in marketing and promoting the area offer and one another, through dialogue with customers at the point of booking. Participation is encouraged through opportunities for accreditation by the National Park though “We know Our Coast” accreditation and promotion through the National park. o Individual support to businesses to help them develop and pilot new ideas, such as providing financial support for an accommodation provider to test activities such as ‘art weekends’.

Consultation with the SLSL project reveals that take-up and participation has been particularly strong from business to the North of the area in EC. Again, given the desire from within East Cleveland to focus on promotion and marketing and further development and improved coherence of the tourism offer, this project has been considered within the development of this Economic Plan;  Coastal Communities Fund projects that Redcar & Cleveland Borough Council have accessed funding for. This includes c£1.1m of CCF for the

11 http://www.northyorkmoors.org.uk/looking-after/our-projects/Sea-Life-See-Life 9

Kirkleatham Catering Academy and Walled Garden Project elsewhere in the borough, which is its early stages of development; and the Redcar & Cleveland CCF programme 2013-15 which accessed c.£580,000 of CCF funding and delivered a number of projects ranging from landscaping and public realm improvements, heritage restoration activities and heritage events to business support. The evaluation of the project shows the programme helped to create 155 new jobs and supported 65 businesses, among a number of other outputs. While the programme was not entirely focused on EC, a number of projects in the area were supported, for example, Saltburn Valley Gardens and Skinningrove with a number of the organisations present on the EC CCT, for example acting as delivery partners. The lessons learned from developing, delivering and evaluating this programme have informed this Economic Plan;  The current (2010-2025) Regeneration Masterplan, which, together with acknowledging the need for maintaining industrial excellence in the area, sets priorities in East Cleveland for: o Tourism and leisure; o Enterprise development; o Skills for a modern economy;  Tees Valley Unlimited ESIF Strategy 2014-2020, which includes a proposed allocation of £1.1m of European Agricultural Fund for Rural Development (EAFRD) funding to growing the rural economy by: o Tailored business support; o Creating a Rural Business Growth Hub and supporting key rural sectors; o Supporting superfast broadband connectivity in rural areas and the provision of rural transport solutions.

It should be noted that this funding is to cover the whole of the rural Tees Valley area, of which EC represents a small part. However, the approach adopted within this Economic Plan recognises these proposals and their potential contribution to the economic development of EC.

The CCT recognise the role these various initiatives can play in helping them to fulfil the objectives of this Economic Plan. However, during consultations undertaken as part of this process it has become apparent that sections of the community and businesses in the area are not aware of some of the potential support and opportunities available. Therefore the CCT believes it can provide an important mechanism to improve awareness across EC and engage EC businesses with these initiatives

The CCT are also aware of economic development and inclusion activity which will be available across EC and the wider region through funding allocated under the Tees Valley Local Enterprise Partnership European Structural and Investment Funds 10

(ESIF) Strategy and associated calls for proposals.

At present there are no business-led forums or key initiatives in the area and this is something that the CCT are hoping to address as a spin-off from some of the projects and activities outlined within the Economic Plan.

CCT PLAN

9 Ambition

EC is a community adapting to structural change. We aim to move forward by:  Developing the area as a preferred visitor attraction through our heritage and natural environment;  Improving connectivity, both in terms of transport and broadband links;  Creating employment and training opportunities, especially for new labour market entrants.

Our ambition for East Cleveland Coast is therefore:

‘A prosperous, connected community where people come to share our heritage and natural environment’

10 Needs of the community and intentions of the team to meet them.

Consultation elicited a number of responses that identified specific project ideas as well as particular challenges and issues that need to be addressed. These suggestions and the above prioritisation process was used to inform discussions and workshops held at the drop-in consultation event with participants commenting on the priorities identified and elaborating and refining some of the potential projects and interventions and further highlighting a number of key themes and challenges that the CCT, the Economic Plan and other initiatives should seek to address. This includes a substantial focus on the following key issues:  Transport – a largely rural area, EC is relatively poorly served by public transport with passenger rail services ending in Saltburn at the northern point of East Cleveland and a patchy and inconsistent bus service which consultees feel does not provide timely and direct access to key employment and service sites within and outside of EC. Anecdotal evidence was collected from numerous organisations and individuals from across EC on the negative impact this has on the community with residents unable to access employment opportunities presented both within and outside of the area by public transport. Parking was identified as another key issue within a number of specific communities. Collectively these transport related issues were identified as having a potentially negative impact on the tourism trade;  Tourism – the area has a rich social, natural and industrial heritage with 11

considerable tourism potential due to numerous ecological, historical, geological and cultural assets, as described earlier within this Economic Plan, with the Cleveland Way running the length of its coastline. The area also enjoys high visitor numbers to the Victorian seaside town of Saltburn and is in close proximity to a number of popular tourism destinations such as the North York Moors National Park and settlements such as Whitby and Staithes. However, all consultees agree that there is insufficient awareness of EC’s offer to nearby communities across Teesside and more widely. Therefore, a key result from the consultation process was the need for developing a more coherent tourism offer in the area with greater collaborative marketing and co- operation and the development of initiatives, events and activities to improve some of the tourism infrastructure and enhance the area’s visibility, identity and services. A number of consultees identified tourism and the visitor economy as a key area for skills development and training;  Centres of employment – while there are a limited number of key employment sites and centres across the area the consultation process did identify an overall need for improving those that currently exist. This includes improvements to the high streets of numerous settlements throughout EC and while there are initiatives looking at delivering renewal through THI, there are additional activities that could be delivered to enhance such initiatives, which will in turn contribute to enhancing the visitor offer and experience. Skelton Industrial Estate was also identified as an employment site that requires some renewal and development, which could facilitate further employment growth in the area.

11 Analysis

The figure below summarises our analysis of the SWOT for the East Cleveland Coast.

Strengths Weaknesses • Existing visitor attractions • Visitor accommodation quality, • Natural environment and heritage diversity and availability • Saltburn • Transport links • Proximity of National Park • Lack of a cohesive identity and offer • Availability of community facilities • Post-industrial environment • Employment sites in poor condition • Skills base

East Cleveland Coast

Opportunities Threats • Community Asset transfer • Funding • Improving and developing a cohesive • Management of natural environment visitor offer • Loss of local identities • BIG Local and Skelton industrial • Some dependence on large estate employers and industrial decline • North Yorks Moors, Coast and Hills LEADER • Townscape Heritage Funds and enhancing the retail offer and public realm • 'Jurassic Coast'

12 Data

See Annex A

DELIVERING THE PLAN

13 Key projects and/or bodies of work.

In line with our ambition for the area, our projects focus on:  Developing the tourism product;  Enhancing connectivity;  Supporting the development of employment and skills;  The attractiveness of our communities for residents and visitors alike.

These are summarised in the figure below.

Employment Appearance & Tourism Connectivity & Skills Local Fabric

Marketing Saltburn-Boulby Skelton line Business Park Targeting resources on Festivals communities (e.g. Community Business Forum Townscape Transport Accommodation Heritage & Facilities Initiative Skelton; Living Shared Broadband in Loftus Walking Routes Apprenticeships

Tourism

The tourism product is central to the development of the Coast. While Saltburn acts as a ‘honeypot’, with 1m visitors a year, and the Cleveland Way brings visitors along the coastline, there is an uneven spread of activity. This is not to say there are not many attractions to the area, including:  The rich industrial heritage of ironstone mining;  Archaeological sites, including the Street House Anglo-Saxon cemetery, where the ‘Saxon Princess’ was found, artefacts from which are now at Kirkleatham Museum;  The geological interest of the cliffs, with many fossil remains;  Local wildlife;  Sea and marine environment.

Marketing

Marketing of the local tourism product is improving with the appointment of a Tourism Officer through BIG Local and the CCF-funded Sea Life, See Life project.

This needs to be developed into a wider promotional campaign for the area, as it sits on the north-western fringe of the activities of key agencies such as the National Park and Yorkshire Tourism. It is therefore important to ensure that the identity of the East Cleveland Coast is promoted and packaged as a whole, with one suggestion being a promotional campaign built around 4hrs/8hrs/24hrs/48hrs on the East 14

Cleveland Coast.

This could include:  An extended East Cleveland Festival (see below);  Promotional campaigns, in partnership with local businesses/communities;  Area branding, including thematic (e.g. archaeological ‘Jurassic Coast’, stretching northwards from Staithes12) approaches.

CCT Role Support and promotion Partners BIG Local; National Park; Welcome To Yorkshire; RCBC; Cleveland Ironstone Mining Museum; Town/Parish Councils; local businesses Timescale Materials: Q3 2016 Activity: Q3 2016 ongoing

Festivals/Attractions

There is a history of festivals in the area, from the Wool Festival in Loftus to Saltburn Food Festival, and proposals have been brought forward for other activities, such as:  The Freesoul music and arts festival in Saltburn;  Development of a coastal ‘Sand Run’; and  Extension of the Saltburn Hill Climb13 into a road race, now that regulations on road closures have been relaxed14.

These have the potential to be joined up into a linked series of activities to draw tourists to different locations along the Coast, rather than solely concentrating on Saltburn.

CCT Role Support and promotion Partners BIG Local; National Park; Welcome To Yorkshire; RCBC; Cleveland Ironstone Mining Museum; Town/Parish Councils; local businesses/promoters Timescale Piloting approach: Qs2&3 2016 Developing linked programme: 2017 ongoing

Accommodation & Facilities

There is understood to be a shortage of appropriate accommodation targeted on the needs of the visitors that EC attracts. As well as the promotion of mid/higher end provision, there is a need for bunkhouses and camping facilities, aimed at walkers and activity tourists.

12 e.g. Lewis Hunton http://www.whitbygazette.co.uk/what-s-on/out-about/the-forgotten-faceless-loftus-rock- pioneer-1-6551058 13 http://www.smnmpc.co.uk/news-events/32-saltburn-hill-climb 14 https://www.gov.uk/government/news/local-authorities-to-be-given-powers-to-close-public-roads-for-motor- sports-events 15

It has also been noted that, unlike other holiday areas, there are a limited number of second/holiday homes in the area. One approach to this would be to facilitate ‘hutting’15 (simple, generally self-built leisure accommodation, associated with developments in Scotland16) to encourage a seasonal population who will use local facilities. Clearly, this will be subject to available sites and planning regulation.

There is also scope for improving local facilities, for example:  The provision of toilet and shower facilities in Skinningrove, which can provide the first stage of wider developments to open up this seafront, perhaps through the development of sea linkages along the coast17 ;  In the development of a new shelter and beach huts at Saltburn.

CCT Role Identification of sites, support and promotion Partners RCBC; Parish Councils; BIG Local; National Park; Welcome To Yorkshire; local businesses Timescale Local facilities in Skinningrove & Saltburn: Q3 2016 Feasibility of ‘hutting’: Q4 2016 Development of additional bunkhouses/camping: Q2 2017 ongoing

Walking Routes

Walking in the area is a popular pastime, but there is a need for trails to be brought together and more widely advertised and signed, and developed around themed issues.

This will require clear signage/promotion and addition/repair of existing networks between local interest groups and landowners over access issues.

CCT Role Support and promotion Partners Loftus Accord; Tees Valley Wildlife Trust; Cleveland Ironstone Mining Museum; BIG Local; RCBC; landowners Timescale Consultation: by Q3 2016 Design: by Q1 2017

15 http://www.thousandhuts.org/?page_id=2 16 Which could also be interpreted as self-directed ‘glamping’… 17 A Staithes-Whitby link already exists http://www.whitbycoastalcruises.co.uk/staithes 16

Implementation: Qs2/3 2017

Connectivity

Saltburn-Boulby Line

There is significant local interest in investigating the possibility of opening up the Saltburn-Boulby freight line to passenger traffic18. While earlier investigations have concluded that this is uneconomical, in order to clarify the current position, a scoping study has been suggested into the feasibility of this.

CCT Role Support and promotion Partners RCBC technical/data support; Town/Parish Councils Timescale Scoping study: by Q4 2016

Community Transport:

A cheaper option on transport links would be to build on the TVRCC minibus brokerage project19 to expand provision with focus on access to jobs and training, as well as services. Again, this will require an initial assessment of demand in different settlements before the need for services can be established.

CCT Role Support and promotion Partners TVRCC; RCBC; Town/Parish Councils Timescale Scoping study: by Q4 2016 Implementation: Q2 2017

Broadband Availability

As in many other rural areas, broadband provision, an essential requirement for business development, is poor/mixed. EC is part of an ongoing programme of improvement20, with Loftus and Skelton most notably being included in 2016, and expanding through to 2018.

CCT Role Monitoring roll-out Partners RCBC; private sector; infrastructure providers Timescale Completion: Q4 2018

Employment & Skills

18 As a comparison, the 13km Stirling-Alloa freight route was reopened in 2008at a cost of £58m. It attracted four times the number of projected passengers https://en.wikipedia.org/wiki/Stirling-Alloa-Kincardine_rail_link. However, the population numbers are significantly higher than EC. 19 http://www.teesvalleyrcc.org.uk/partnerships/minibus/ 20 http://www.redcar-cleveland.gov.uk/rcbcweb.nsf/web+full+list/6d33d2a567afba3980257cb00050e45e 17

Skelton Business Park

There are proposals to develop Skelton Business Park to increase the number of employment sites in the area. This is subject to discussions between RCBC and developers, and has the potential to form an important addition to employment opportunities in the locality, especially in warehouse retail, wholesale and logistics, amongst other sectors.

CCT Role Monitoring progress Partners RCBC; private sector developers Timescale Design: initial phase Q4 2016 Completion: 2020 and phased thereafter

Business Forum

The relatively scattered nature of the EC settlements means that there is limited coordination across businesses, especially in the development of the tourism product. While the CCT will involve local business representation, there is scope to develop more effective networking across the Coast, to support initiatives such as the joint marketing effort described above. The CCT will therefore act as broker to help establish a forum through which local businesses can make their voice heard, and participate collectively in the range of proposals put forward in the Plan. This will be focused on activity, rather than meetings, assisting businesses to engage with the initiatives that are being developed to their benefit.

CCT Role Monitoring progress Partners Big Local, Local businesses, advisory support from RCBC Timescale Establishment of network: Q1 2017

Shared apprenticeships

Many of the businesses in EC are small/microbusinesses, who find it difficult to afford training. This is especially important in the development of tourism and hospitality businesses, where training plays and important role in driving up service. It is equally relevant to construction trades, where the local level presence is again significant.

An approach to this issue is the development of shared apprenticeships between micro/small businesses where a number of small hospitality businesses work together to train and support new entrants. This type of approach may be potentially rewarding, together with promotional approaches in schools to promote careers in

the sector. Pilots21 point to the usefulness of the approach, and community-led initiatives22 have been developed in rural areas.

This has the benefit of:  Encouraging local businesses to work together to provide opportunities;  Promoting skills opportunities to labour market entrants in the locality;  Accessing the support of the relevant sector skills councils (People 1st – tourism and hospitality; CITB – Construction), and working with local training providers.

The lead roles for co-ordinating this activity will lie with the Redcar & Cleveland Foundation for Jobs Initiative, linked with any emerging Business Forum.

CCT Role Monitoring progress Partners Redcar & Cleveland Foundation for Jobs Initiative; local employers; training providers Timescale Identifying participants: Q2 2017 Support network: Q3 2017 Recruitment of apprentices: Q3 2017

Appearance and Local Fabric

There is significant local interest in improving the fabric of the settlements in EC. This has expressed itself in proposals for THIs in Skelton and Loftus, and the development of the ‘Living in Loftus’ initiative. While the Skelton THI Round 1 has been successful, this has not been the case for Loftus. There are also proposals for Skelton that require funding. In addition, other settlements in the area see a requirement for environmental improvements, in particular addressing the problem of empty retail premises and lack of parking, especially in Saltburn.

This approach will include consideration of ways in which integrated approaches to refurbish un/underused properties in communities to create both training and employment opportunities as well as area regeneration23.

CCT Role Investigation of potential resources Partners Big Local; RCBC; Town/Parish Councils; Skelton THI group; Living in Loftus group; registered social landlords Timescale Improvements: 2016 ongoing

21 http://www.citb.co.uk/citb-apprenticeships/shared-apprenticeship-scheme/; http://channels.visitbristol.co.uk/destinationbristol/information/apprenticeships 22 http://www.thecommunitypartnership.org.uk/project/skills-partnership/ 23 http://www.theguardian.com/society/2016/feb/09/locals-buy-empty-houses-create-homes-jobs-barnsley

The Gantt chart over shows our initial implementation timescale.

Initial Activity Summary Activity 2016 2017 2018 2019 2020 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Tourism  Marketing  Festivals/Attractions  Accommodation & Facilities  Walking Routes Connectivity  Saltburn-Boulby Line  Community Transport  Broadband Employment & Skills Skelton Industrial Estate Business Forum Shared Apprenticeships Appearance & Local Fabric Improvements

14 Short term goals/actions

Our activities for the first six months will therefore comprise:

 Formally establishing the team: we will hold a launch meeting in February 2016 at which the: o Initial Plan will be adopted; o CCT will be constituted and members formally appointed; o Activities for future will be discussed;  Set up communications structure: We will use existing networks (e.g. Town/Parish Councils; Loftus Accord) to keep our local communities in touch with developments. We will also work with RCBC to develop a web and social media presence;  Marketing: developing tourism marketing materials;  Festival: identifying pilot approach to East Cleveland Coastal Festival;  Walking routes: Identification of preferred routes;  Monitoring broadband roll out in Loftus and Skelton.

15 Performance measures

Activity Target Achieved by CCT Established with 15 February 2016 representative members Communications Website & social media May 2016 Marketing Brand and materials May 2016 Festivals Pilot planned May 2016 Walking routes 2 new routes identified April 2016 Broadband Loftus & Skelton February 2016 provision

16 Medium term goals/actions

Our medium term goals comprise:

 Established brand and materials for East Cleveland Coast;  Creation of East Cleveland Coast annual festival programme;  Development of new accommodation provision;  Facilities in Skinningrove and Saltburn;  A scoping review of the Saltburn-Boulby line;  Scoping and introduction of community transport access scheme;  Rolling out fast broadband across the area;  Expanding Skelton Industrial Estate;

 Establishing an EC Business Forum;  Developing shared apprenticeship opportunities;  Improving the fabric of local settlements.

17 Performance measures

Activity Target Achieved by Marketing Establish clear brand February 2017 Festivals Regular annual June 2017 programme of events across Coast Walking Routes Three new established August 2017 thematic walking routes Facilities improvement  Toilets/shower in September 2016 Skinningrove  Shelter and beach huts in Saltburn Saltburn-Boulby line Review of feasibility March 2017 Community Transport 2 new routes established January 2018 Skelton Industrial New facility developed October 2019 Estate Business Forum Established with at least March 2017 30 participating businesses Shared 15 participating June 2017 Apprenticeships businesses and 5 apprentices Local Fabric Improvement schemes in Ongoing – achieved by Improvements all significant local 2019 settlements

18 Long term goals and actions

The Plan will contribute to the following long-term aims over the next 10 years:

 Establishing the East Cleveland Coast as a major regional tourist destination, and attracting national interest;  Creating more local opportunities for people to work locally;  Protecting and enhancing the local built and natural environment;  Looking to extend transportation linkages;  Making the area an attractive place to live for people of all ages. 19 Barriers

Barrier Implications Contingency Achieving targets The projects in the Plan The CCT will act as a are ambitious, and will catalyst to support require active engagement across a engagement at a local range of fronts, while and regional level taking a strategic perspective Resourcing All projects are The overall approach of contingent on sourcing the CCT will be focused external funding to a on sustainability and greater or lesser extent with the involvement of businesses, rather than requiring continuous revenue support. The scale of the Significant resources The CCT will play an challenge will be required to active role in supporting achieve all of the aims all stakeholders in of the Plan, which is set accessing additional against a background of resources to enable long-term industrial projects to come to decline fruition.

20 Resources

All of the activities will require active engagement by all stakeholders, in order to create the dynamic to take the Plan forward.

Some of the projects suggested are very ambitious in scale, and require substantial input from the public and private sectors. This not only requires monetary resources, but also professional expertise to get projects up and running. It also requires leadership, and local champions who will promote positive activity. This will be a key role for the CCT.

In addition, some activities will be harnessing volunteer inputs, for example in building on the work of the Loftus Old Co-op, and the volunteer-run Cleveland Ironstone Mining Museum.

21 Costs

Summary costs shown below – these are all indicative at present

Activity Capital Revenue Tourism  Marketing - £60,000  Festivals/Attractions - £500,000  Accommodation & £1m - Facilities  Walking Routes £300,000 £50,000 Connectivity  Saltburn-Boulby Line - £10,000  Community Transport £50,000 £90,000  Broadband £1m - Employment & Skills  Skelton Industrial Estate £1m -  Business Forum - £10,000  Shared Apprenticeships - £40,000 Appearance & Local Fabric Improvements £3m £50,000

22 Value

At this stage, it is not possible to provide a precise quantitative appraisal of the benefits, although it is our intention to introduce a monitoring and evaluation framework at an early stage.

The projected benefits include:

 Firmly establishing the area as a tourism destination;  The development of additional facilities, which will encourage increase in visitor numbers and spend;  Increased employment in the area;  Increased profitability in businesses, reflected in increased gross value added (GVA) in local the locality;  The continuing protection and enhancement of the local natural and built environment.

23 Funding

The funding mix for each project will be different. For example, the:  THI will make a significant contribution to improvement schemes, with support from RCBC;  Private sector investment will lead the development of Skelton industrial estate although public sector support may be levered;  LEADER and BIG Lottery  EARDF support will also contribute to diversification schemes that provide accommodation, such as bunkhouses;  Other, smaller scale activities will also draw on a mix of available sources.

We will also be actively considering the use of ESIF support, where appropriate.

A key role for the CCT will be to help draw new resources into projects for the benefit of the local community.

24 Maximising resources and costs

The activities of the CCT will be the result of the sum of its parts, rather than the creation of a new institutional bureaucracy. There is already an established network of organisations and groups in the community who have the capacity to come together in joint action. In particular, the Town/Parish Councils are expected to provide a leadership role.

In particular, it is intended that the CCT will take a strategic approach, rather than operate itself as an implementation body. It will seek to engage in a positive manner with local organisations, groups and businesses to take its aims forward.

COMMUNICATIONS

25 Consultation

The Economic Plan has been developed through an active programme of engagement and consultation with local communities, organisations and businesses across EC. This has focussed on exploring and identifying perceptions of the strengths and weaknesses of EC and the towns and villages within it, as well as identifying ways in which the Economic Plan and the CCT can most effectively contribute to and enable economic growth through productivity and employment.

Key elements of this consultation process have included:  Attending, presenting and facilitating discussions at relevant meetings across East Cleveland including town and parish councils and local community groups and networks;  Interviews with key local support organisations and projects including representatives of the local LEADER programme, Big Local, THI applicants, elected representatives and key local community and private sector agencies and organisations;  A drop in consultation meeting in Skelton in January 2016, which was advertised extensively via local print and broadcast media and publicity in local community settings across EC and was attended by a wide range of participants from across EC;  A web based questionnaire was made available throughout January 2016. Information on the programme and e-mailed invitations to participate in the questionnaire were sent to and disseminated through: o Local Borough Councillors in East Cleveland; o Town and parish councils; o Local agencies and organisations such as the local social housing provider, National Park, Tees Valley Wildlife Trust, East Cleveland Big Local, North York Moors, Coast and Hills LEADER Programme, local THI applicants and other key local voluntary and community sector agencies o Tees Valley Rural Community Council contacts list; o Distribution of 200 ‘postcards’, raising awareness of the survey and the CCT and inviting participation in the consultation process. Postcards and accompanying posters were placed in key community venues and assets across EC, such as local libraries; o Articles and publicity in local print and broadcast media and Redcar & Cleveland Borough Council communication channels.

These processes have been used to stimulate further interest in the CCT from across the public, private and community sectors with a number of individuals and organisations expressing an interest in becoming part of the CCT and a contact list developed to enable ongoing communication with those that have participated to date.

Results

The web-based questionnaire elicited 73 responses of which:  78% were residents of EC;  33% were employed in EC;  10% were business owners in EC;  26% were active in community groups or worked on projects or programmes which deliver in EC24.

The survey asked respondents to prioritise six potential areas for development to support growth in the local economy. These themes or areas for development were identified through consultation with key stakeholders and a preliminary analysis of the CCT area. The outcomes from this prioritisation process are shown in the Figure below in order of their importance as rated by respondents to the survey. This shows that the top 3 priorities for respondents are: 1. Activities to support training and employment opportunities – 35% voted this their top priority. 2. Making more of and enhancing the tourism offer and visitor economy – 23% voted this their top priority. 3. Maximising use and benefit of heritage and cultural assets – 11% voted this their top priority.

24 The %s shown do not total 100% as the categories are not mutually exclusive. For example any individual respondent could be both a resident of the area and a business owner in the area.

Economic Development Priorities Score (the higher the % of average score the respondents higher the priority, voting as with 6 the highest number 1 priority score achievable) Activities to support training and 4.43 35% employment opportunities Making more of and enhancing 4.14 23% the tourism offer and visitor economy Maximising use and benefit of 3.81 11% heritage and cultural assets Improve and enhance community 3.47 10% facilities Improving public spaces 3.28 10%

New and improved offices and 2.31 11% workspaces

Respondents were then asked to identify what specifically they think could or should be done to take forward their top three priorities themes for economic development within EC.

26 Describe plans to involve and inform partners and other bodies, including accountable body, CCA and DCLG.

The CCT will itself be representative of local community interests, and will ensure that all networks are informed directly, through local representation, and indirectly, through publications, local and electronic media.

It intends to be an active participant in CCA, sharing information and experience. In particular, it will wish to learn from, and establish, good practice which will help coastal communities across the country.

27 Communication with community

Consultations undertaken to date are just the starting point for the CCT. The CCT alone cannot deliver the objectives identified within this Plan. Only through the ongoing participation of CCT partners and the wider community (including businesses) can we hope to achieve our objectives and continue to grow the EC economy. As a consequence we have some short term consultation events planned for the short term to accompany our medium and longer term approaches to engagement, communication and participation. In the short term this includes:  Dissemination of the Economic Plan to local communities, through: o Direct contact with those consulted during the consultation processes described above; o Making the Economic Plan available through local websites, including the Borough Council and key local community and private sector bodies; o Requesting key organisations across EC to disseminate the Economic Plan through their newsletters and communications networks; o A press release for local print and broadcast media.  A community event in February 2016 to launch the Economic Plan and build on the delivery plans with the CCT and organisations that have been identified to take activities forward.

CCT LOGISTICS

28 Management of team

The lead organisations within the CCT will be the three Town/Parish Councils, working with the wider range of community and business interests. We are especially interested in having youth representation on the team, in order to ensure that our proposals are forward looking.

The CCT will be constituted as an umbrella body, encompassing public, community and business interests in the Town. While RCBC support will be essential in the initial stages, it is intended that the CCT will be self-sustaining, utilising the experience and inputs from the range of community and business interests that will come together in its work.

It is expected that the CCT will meet quarterly, but may set up task and finish groups (e.g. over events) to monitor individual projects.

29 Support structure

The activities described in the Plan will need the active engagement of a number of stakeholders.

It is therefore intended that the CCT will bring together key representatives from public, community and business interests in order to monitor the progress of the Plan, to see through projects, and to comment on proposals.

30 Costs

The costs of supporting the CCT are intended to be minimal, as the focus of its activities will be to co-ordinate and guide activities, rather than undertake an executive role.

Local organisations will make meeting space available, and administration will be shared among participating organisations, with RCBC providing initial secretarial support.

31 Sustainability

The CCT is intended as the central co-ordinating body for community economic interests within its area. As such, it is intended that it will undertake periodic reviews of both:

 Progress in achieving Plan objectives;  The need for adaptation and change;  Emerging requirements that should be incorporated in the Plan.

32 Areas of Specific Interest

Our specific areas of interest are:

 Transport;  Tourism;  Events strategies;  Area marketing;  Vocational training.

Annex A: Data

A.1 Introduction This paper provides an overview of some of the key socio-economic indicators for the Redcar/Coatham Coastal Community Team (CCT) Area25.

A.2 Population

Data from the 2011 Census shows that the usual resident population of the area is 39,970. The area contains a number of small towns and a rural hinterland, and is more densely populated than the national average of 4.1 residents with 5.1 residents per hectare, a level marginally lower than the average across Redcar and Cleveland.

Figure 1: Usual Resident Population East Redcar & Cleveland Cleveland England All usual residents 39,970 135,177 53,012,456 Area (Hectares) 7,860.26 24,489.51 13,027,842.85 Density (number of persons per hectare) 5.1 5.5 4.1

The CCT area has an older age profile than the national average with a median age of 44 in East Cleveland, which 5 years above the average for England. However, this is in turn marginally higher than the national average of 39 years across England. Figure 2 below shows that the largest gap between East Cleveland and the national average is at the 65 years plus band which accounts for around one in five or 20% of residents in East Cleveland and 16% across England. The age profile of residents in East Cleveland is broadly reflective of Redcar and Cleveland as a whole, although the CCT area does have a slightly older population.

Figure 2: Age Profile of the Resident Population. Redcar & East Cleveland Cleveland England 0-15 17.6% 17.9% 18.9% 16-24 10.3% 11.3% 11.9% 25-44 23.7% 23.5% 27.5% 45-59 20.6% 20.9% 19.4% 60-64 7.6% 7.0% 6.0% 65+ 20.3% 19.4% 16.3% Median Age 44.0 43.0 39.0

25 For purposes of analysis and as agreed with Redcar and Cleveland Council the area has been defined as including the following wards: Coatham; Kirkleatham; Dormanstown; Newcomen; West Dyke; and Zetland.

Levels of deprivation are marginally higher in the East Cleveland area than across England as a whole, with 59.5% of all households experiencing deprivation in one or more dimension compared to a national average of 57.5%. However, it should be noted that deprivation levels in the CCT are in turn lower than those across Redcar and Cleveland with 62.2% of households across the Borough experiencing deprivation in one or more dimension.

Figure 3: Households by Deprivation Dimensions East Redcar & Cleveland Cleveland England Household is not deprived in any dimension 40.5% 37.8% 42.5% Household is deprived in 1 dimension 32.1% 32.5% 32.7% Household is deprived in 2 dimensions 21.7% 23.1% 19.1% Household is deprived in 3 dimensions 5.3% 6.2% 5.1% Household is deprived in 4 dimensions 0.4% 0.5% 0.5%

A.3 Economic Activity

Census 2011 data shows that economic activity levels among the working age population26 in East Cleveland are lower than national averages (63.2% economic activity rate compared with 69.9% respectively) and marginally lower than those across the Borough. Analysis of the data shows that this is largely due to low levels of employment (55.4% in East Cleveland compared to 62.1% nationally) and higher levels of retired (21.2% and 13.7% respectively) and long-term sick or disabled (5.6% compared with 4.0%) working age residents in the CCT area.

Figure 4: Economic Activity of the Working Age Population East Redcar & Cleveland Cleveland England Economically active 63.2% 64.1% 69.9% In employment 55.4% 55.0% 62.1% Employee: Part-time 15.2% 15.4% 13.7% Employee: Full-time 33.3% 33.6% 38.6% Self-employed 6.9% 5.9% 9.8% Unemployed 5.6% 6.6% 4.4% Full-time student 2.3% 2.5% 3.4% Economically Inactive 36.8% 35.9% 30.1% Retired 21.2% 19.4% 13.7% Student (including full-time students) 3.9% 4.2% 5.8% Looking after home or family 4.2% 4.4% 4.4% Long-term sick or disabled 5.6% 5.9% 4.0%

26 Population aged 16-74

Other 1.9% 2.1% 2.2%

These trends are also reflected across the Redcar and Cleveland local authority area as a whole. However, East Cleveland does have higher levels of retirement and self- employment among this age cohort than the Borough average.

Claimant counts27 are another way to show economic participation among residents of an area. Data from November 2015 shows that 730 residents East Cleveland are either claiming Job Seekers Alliance (JSA) or are out of work and claiming Universal Credit. Figure 5 below shows that the claimant count rate in East Cleveland (3.0%) is notably higher than the national average (1.7%), but is also lower than the Redcar & Cleveland average (4.1%).

Figure 5: Claimant Count by Age East Redcar & Cleveland Cleveland England Aged 16-24 165 710 132,515 Aged 25-49 405 1,845 326,890 Aged 50+ 160 805 134,190 Age unknown (clerical claims) 0 5 650 Total Claimants 730 3,365 594,245 Claimant Rate28 3.0% 4.1% 1.7%

Figure 6: Median Resident Earnings Redcar & Cleveland England Difference Weekly pay - gross £ 505.50 £ 532.60 -£ 27.10

27 Claimant count is a total of the number of people claiming Job Seekers Allowance and those that are out of work and are claiming Universal Credit. 28 This shows claimants as a proportion of residents aged 16-64.

Weekly pay - basic £ 448.60 £ 498.40 -£ 49.80 Hourly pay - gross £ 12.49 £ 13.47 -£ 0.98 Hourly pay - excluding overtime £ 12.40 £ 13.41 -£ 1.01

Wholesale and retail is a key employer for residents of the area, accounting for 13.8% of employment in East Cleveland. Mining and quarrying is another key sector for the area with the proportion of residents employed in this industry around 17 times higher than the national average. However, these figures will not take into account current and proposed future job losses at Cleveland Potash, Boulby. Manufacturing accounts for more than one in ten of employed residents of East Cleveland, with levels of employment in the industry higher than the national average (11.4% and 8.8% respectively).

Human health and social work activities are another key employer of residents in the area with 15.5% of those in work employed in this industry compared with 12.4% across England. Overall the public sector29 accounted more than 3 in 10 residents in employment in the CCT area.

Figure 7: Employment of Residents by Industry East Redcar & Cleveland Cleveland England A Agriculture, forestry and fishing 0.6% 0.5% 0.8% B Mining and quarrying 3.4% 2.0% 0.2% C Manufacturing 11.4% 10.3% 8.8% D Electricity, gas, steam and air conditioning supply 1.2% 1.2% 0.6% E Water supply; sewerage, waste management and remediation activities 0.7% 0.8% 0.7% F Construction 8.4% 8.8% 7.7% G Wholesale and retail trade; repair of motor vehicles and motor cycles 13.8% 15.7% 15.9% H Transport and storage 4.4% 4.7% 5.0% I Accommodation and food service activities 5.6% 5.4% 5.6% J Information and communication 1.5% 1.7% 4.1% K Financial and insurance activities 1.8% 2.0% 4.4% L Real estate activities 1.5% 1.6% 1.5% M Professional, scientific and technical activities 4.9% 4.7% 6.7% N Administrative and support service activities 3.5% 4.3% 4.9% O Public administration and defence; 6.6% 6.4% 5.9%

29 Public administration and defence; compulsory social security; Education; Human health and social work activities.

compulsory social security P Education 10.5% 9.8% 9.9% Q Human health and social work activities 15.5% 15.6% 12.4% Total Public Sector (O, P, Q) 32.6% 31.9% 28.2% R, S, T, U Other 4.5% 4.5% 5.0%

As with Redcar & Cleveland as a whole, residents of the East Cleveland CCT area are less likely to be employed in sectors associated with the knowledge economy, than across England as a whole. For example the proportion of residents employed in information and communication industries and financial and insurance activities are less than half of the average across England.

Figure 8: Employment of Residents by Occupation East Redcar & Cleveland Cleveland England 1. Managers, directors and senior officials 8.1% 7.8% 10.9% 2. Professional occupations 14.4% 13.2% 17.5% 3. Associate professional and technical occupations 11.2% 10.8% 12.8% 4. Administrative and secretarial occupations 10.5% 10.8% 11.5% 5. Skilled trades occupations 14.2% 13.7% 11.4% 6. Caring, leisure and other service occupations 11.8% 12.1% 9.3% 7. Sales and customer service occupations 8.4% 9.4% 8.4% 8. Process plant and machine operatives 9.8% 9.5% 7.2% 9. Elementary occupations 11.7% 12.7% 11.1%

However, while the proportion of working East Cleveland residents that are employed in higher level occupations is lower than the national average, it is higher than the average across Redcar and Cleveland. Examples include:  Managers, directors and senior officials;  Professional occupations;  Associate professional and technical occupations; and  Skilled trades occupations.

Around a quarter of CCT area residents in work travel less than 5km to go to work (25.3% excluding home workers) a level around 10% lower than the national average, and 5% lower than the Redcar and Cleveland average. Figure 8 shows that the largest proportion of workers actually travel 10km to less than 20km to work, with 26.4% of in-work residents travelling such distances compared with only 15.3% across England. This reflects the distance many of East Cleveland’s residents are from major employment centres and the need to travel to access many employment opportunities.

Figure 9: Distance Travelled to Work East Redcar & Cleveland Cleveland England Mainly at or from home 8.1% 7.2% 10.3% Less than 5km 25.3% 30.2% 35.0% 5km to less than 10km 16.7% 20.7% 17.3% 10km to less than 20km 26.4% 22.3% 15.3% 20km to less than 40km 8.9% 5.2% 8.3% 40km and over 5.8% 5.2% 5.4% Other 8.9% 9.2% 8.5%

While the CCT area has lower levels of home working compared to the national average, it is higher than the Redcar and Cleveland average.

A.4 Skills and Qualifications

Qualifications levels East Cleveland and are lower than national averages, better marginally higher than those across Redcar and Cleveland Borough. More than one in four (26.3%) of East Cleveland residents aged 16 or over have no qualifications, a level almost 4% higher than the national average; while 29.4% have Level 1 or 2 as their highest qualification. This means that 55.7% of over 16 year olds in the area have no or low level qualifications compared to 51.0% across England. However, this does represent a more favourable situation than across Redcar and Cleveland where 58.3% either have no or low level qualifications.

While the proportion of adult residents with a higher level qualification (Level 4 or above) is considerably lower than the national average (21.0% and 27.4% respectively) it is higher than the Borough average (18.9%).

Figure 9: Highest Qualification Redcar & East Cleveland Cleveland England No qualifications 26.3% 28.4% 22.5% Level 1 or 2 29.4% 29.9% 28.5% Apprenticeship 6.1% 5.7% 3.6%

Level 3 13.2% 13.1% 12.4% Level 4 or above 21.0% 18.9% 27.4% Other 3.9% 3.9% 5.7%

4. Health Health related data from the 2001 Census shows that around three quarters of residents (76.6%) are classified as having very good or good health, a level broadly in-line with the Borough average (76.3%) but almost 5% lower than that found nationally (81.4%). However, while only 7.5% are classified as having bad or very bad health this is 2.0% higher than the English average (5.5%).

Figure 10: Health of the Resident Population East Redcar & Cleveland Cleveland England Very good health 41.8% 42.4% 47.2% Good health 34.8% 33.9% 34.2% Fair health 15.9% 15.9% 13.1% Bad health 5.9% 6.1% 4.2% Very bad health 1.6% 1.8% 1.2%

Further analysis of health related data shows that the proportion of the working age population of East Cleveland with health conditions that limit their day to day activities a lot is higher than the national average (7.6% and 5.5% respectively).

A.5 Housing

Analysis of housing data reveals that East Cleveland has significantly higher levels of home ownership than national and Borough averages with privately rented accommodation and social housing less prevalent in the CCT area.

Figure 11: Households by Tenure East Redcar & Cleveland Cleveland England Owned 70.6% 66.6% 63.3% Shared ownership (part owned and part rented) 0.4% 0.4% 0.8% Social rented 13.9% 19.4% 17.7% Private rented 14.1% 12.5% 16.8% Living rent free 1.0% 1.1% 1.3%