Survey Methodology a Robust Approach Is Followed to Arrive at the Final Rankings
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*BTB140414/ /06/K/1*/06/Y/1*/06/M/1*/06/C/1* SURVEY EDITION Co-sponsor An Optimal Media Solutions Initiative, A division of Times Internet Limited, circulated with The Times of India, Chennai Friday, 16 February, 2018 An Advertorial, Education Promotional Feature Chennai School & Pre-school Ranking 2018 The primary objective of this research was to arrive at a list of top schools in each zone in Chennai in National & International Category along with overall Residential; and to understand the top pre-schools in Group & individual category National - North International - South Pre - School Ranking- Group School Name Rank School Name Rank School Name Rank Everwin Vidhyashram, Kolathur 1 The Indian Public School, Perungudi 1 The Velammal International School, Panchetti 2 American International School, Taramani 2 Podar Jumbo Kids 1 Jain Vidya Ashram, Puzhal 3 Vaels International School, Injambakkam 3 SEED Play School 2 Sri Bala Vidyalaya School, Perambur 4 European International School, Injambakkam 4 Kidzee 3 Bhakatavatsalam Vidyashram, Korattur 5 Lalaji Memorial Omega International School, Kolapakkam 5 Kangaroo Kids 4 National - West International - West Eurokids 5 School Name Rank School Name Rank T.I.M.E. Kids 6 The Pupil Saveetha Eco School, Thiruverkadu 1 Spartan International School, Chembarambakkam 1 Hello Kids 7 The Schram Academy, Maduravoyal 2 CPS Global School, Thirumazhisai 2 St. Johns International School, Palanjur 3 Little Millennium 8 Chennai Public School, Thirumazhisai 4 International - North Arise ‘n’ Shine 9 Sudharsanam Vidhyaashram, Thiruverkadu 5 School Name Rank ABC Montessori Chennai 10 Greenfield International School, Madhavaram 1 National - East Schram Academy, Ayanambakkam 2 Individual- Pre- School Ranking- Central School Name Rank International - Central School Name Rank Bhavan’s Rajaji Vidyashram, Kilpauk, Chennai 1 School Name Rank Bamboola, Raja Annamalaipuram 1 SBOA School & Jr College, Annanagar(W), Chennai 2 Hindustan International School, Guindy 1 Alphabet Play School, Alwarpet 2 Maharishi Vidya Mandir Sr. Sec. School, Chetpet 3 MCTM International School, Mylapore 2 Veranda, T. Nagar 3 Chennai Public School, Anna Nagar 4 National - South Emerging - North Individual- Pre- School Ranking- South School Name Rank School Name Rank School Name Rank D.A.V. Public School, Velachery 1 Velammal Global School, Puzhal — i2Global School, Velachery 1 Learning Tree Montessori School, Adyar 2 The Hindu School, Indira Nagar 2 Emerging - South Bala Vidya Mandir Senior Secondary School, Adyar 3 KiwiLearners, Neelankari 3 School Name Rank St. John’s English School, Besant Nagar 4 Hindustan International School, Karapakkam 1 Sishya School, Adyar 5 Alwin - Keezh Padappai 2 Individual- Pre- School Ranking- East School Name Rank National - Central Alpha International School, Sembakkam 3 A little more play school, Chetpet 1 School Name Rank Emerging - West Aachi Global Pre School, Anna nagar 2 Sri Krish International School, Kovur 1 School Name Rank Blossoms International Play School, Anna nagar 3 Jawahar Vidyalaya Sr Sec School, Ashok Nagar 2 Vedanta Academy, Vanagaram 1 PSBB Senior Secondary School, K. K. Nagar 3 Velammal Global School, Mambakkam 2 Individual- Pre- School Ranking- North PSBB Sr. Secondary School, Nungambakkam 4 School Name Rank Kendriya Vidyalaya, Ashok Nagar 5 Ginglekids Play school, Kodungaiyur 1 Residential Eden Buds International Play School, Kolathur 2 School Name Rank St. Johns International School, Palanjur 1 Individual- Pre- School Ranking- West CPS Global School, Thirumazhisai 2 School Name Rank The Velammal International School, Panchetti 3 Kids Galaxy Play School, Virugambakkam 1 Lalaji Omega Memorial International School, Kolapakkam 4 Twinkle Stars play school, Saligramam 2 Loyola International Residential School, Poonamallee 5 Bridge Play School, Rampuram 3 meant for excellent. The list of parameters covered in the Module 4 & 5 | ANALYSIS & FINAL RANKINGS survey was arrived at based on past surveys as well as discus- sions with experts from the industry experts and teachers etc. OF SCHOOLS/PRE-SCHOOLS Survey Methodology A robust approach is followed to arrive at the final rankings. Module 2 For Schools: The step by step process is given below: he study made use of multiple modules to achieve the Each respondent was asked to give ratings for only those Factual Data schools that he/she is aware of and considers it to be among objectives of the study and arrive at top schools in PERCEPTUAL SCORE FACTUAL SCORE Chennai. Collection the top 10 schools/preschools in Chennai and their area along T with top schools for International and Residential category. A - Ratings on various parameters for - The information collected corre- maximum of 20 schools were rated by each respondent. This each school sponded to similar parameters as ensured that there was neither interviewer nor respondent - Calculating importance of various in the perceptual survey parameters to arrive at weights - A detailed scoring system is devel- Module 1 | LIST OF fatigue and thus ensured better quality data. oped for each parameter There were two main respondent categories who were for each parameter – we use a SCHOOLS & PRE- statistical model to arrive at the - Arriving at raw scores for each interviewed to evaluate schools; those who had the experience importance of various parameters parameter as per the scoring sys- tem of such schools (Experiential) and those who are currently - Calculation of raw scores and SCHOOLS FOR THE Module 1 Module 3 - The raw scores is then weighted Analysis of searching and aspiring to get admissions for their ward weighted scores for each param- by their importance to arrive at eter SURVEY Desk Research Perceptual (Aspiring): weighted scores Module 1 was a secondary Data & - Calculation of overall score for - The final school score will be cal- Survey each school using importance culated as in the perception sur- research module. A comprehen- Final For Pre-schools: weights. vey sive list of schools & pre-schools Each respondent was asked to give ratings for only those was generated with the help of Rankings pre-schools that he/she is aware of and considers it to be The final score for a school is an average of Perception Score and internet, magazines and other publi- among the top pre-schools in Chennai and their area. This Factual Score - equal weightage given to both cations. The various sources used for ensured that there was neither interviewer nor respondent generation of school list included: fatigue and thus ensured better quality data. There were two main respondent categories who were inter- To calculate overall rank of any group pre-school the For Schools: Module 2 | FACTUAL SURVEY viewed to evaluate pre-schools: average weighted score for all branches of a specific l National Curriculum (CBSE/ ICSE/ ISC, etc.), pre-school in Chennai is calculated International Curriculum (IB/ IGCSE etc.) More than 150 schools & 355 pre-schools were sent the fac- l A discussion with industry experts to add/ delete any tual data questionnaire and then rigorously followed up tele- school to ensure we have a comprehensive list phonically. Reporting Of Rankings The factual data sheet focuses on different information There are 4 broad categories of schools shown in the rank- For Pre-schools: areas in detail across different evaluation parameters. ing viz; l Individual Pre-schools & Group Pre-schools – Those with l International by Zones (Offer International Curriculums) less than 5 branches have been categorized as individual Module 3 | PERCEPTUAL SURVEY l National by Zones (Offer National Curriculums) whereas those with more than 5 branches have been evaluated In the perceptual survey module, a structured question- l Residential (Offer Residential in their school) under group pre-schools naire was administered to selected respondents. The question- l Emerging naire captured: As it is not possible to get a completely exhaustive list of l Names of top schools/pre-school as per the respondents There are 2 broad categories of pre-schools shown in the rank- schools & Pre-schools and include them in the survey, we kept l The ratings for each mentioned school on all key param- ing viz; an option of adding any new school name in the survey form eters l Individual by Zones (Have less than 5 entities) l Group by Zones (Have 5 and more entities) if any respondent mentioned any school name outside our list. Respondents were provided a list of parameters to evaluate Effectively, every school had a chance of getting covered in the the schools & rate on a scale of 1-10 where 1 meant poor & 10 survey if their name was mentioned by the respondents. Sampling & Geographical Spread: The sample selection was done using convenience sampling Some caveats/assumptions: l Best efforts were made to reach every school/pre-school in method though the sample was spread out geographically Chennai; however, any school/pre-schools which expressly stated in across the city to get better representation. writing or by email that it did not wish to participate in the survey Multiple starting points were selected spread across the city. was excluded from the survey Then around each starting address interviews were conducted l Any school/pre-school that did not send complete “Fact-Sheet” with various segments of respondents. within the allotted time was assigned an average Factual score for calculating their overall score A total sample of more than 650 was achieved for schools & l For schools which got established in 2014 and onwards, were not Pre-schools. The following 5 zones in were covered in Chennai: considered for rankings and were included in “Emerging School List” 1. North 2. East 3. West Note: Present survey has been exclusively conducted by an 4. South independent Research Agency named i3RC Insights Pvt. Ltd. 5. Central (i3RC) using stated methodology for arriving at given rankings. CMYK .