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OMTR Analyst Day for Web 2007 02 15[1] Analyst Meeting NASDAQ MarketSite February 15, 2007 Forward-looking Statements This presentation contains certain statements that w e believe may constitute "forw ard-looking statements" w ithin the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our business strategy, continuing customer demand for our services, our leadership in the market for on- demand, online business optimization services, including w eb analytics, the strength of our business in 2007, and expectations regarding revenue, GAAP and non-GAAP net income and loss, and adjusted EBITDA. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated w ith changes in the demand for our services, our ability to continue to attract new customers and sell additional services to our existing customers, the continued adoption by customers of our SiteCatalyst service and other product and service offerings, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if w e continue to grow rapidly, our ability to develop or acquire new services, disruptions in our business and operations as a result of acquisitions, possible fluctuations in our operating results and rate of grow th, the continued grow th of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems w ith our services, our ability to hire, retain and motivate our employees and manage our grow th, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships w ith third parties w ith respect to either technology integration or channel development, our ability to expand the sales of our services to customers located outside the United States, our ability to implement and maintain proper and effective internal controls, the adoption of law s or regulations, or interpretations of existing law , that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," the unauthorized disclosure of personally identifiable information regarding Web site visitors, w hether through breach of our secure netw ork by an unauthorized party, employee theft or misuse, or otherw ise, changes in relevant accounting standards and securities law s and regulations; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture w ith the U.S. Securities Exchange Commission. These reports are available on the Investor Relations page of our corporate Web site at www.omtr.com. Omniture undertakes no duty to update any forw ard-looking statement to conform the statement to actual results or changes in the Company's expectations. 2 February 15, 2007 © 2007 Omniture Inc. Use of Non-GAAP Financial Information To supplement the company's condensed consolidated financial statements presented on a GAAP basis, w e report certain non- GAAP financial measures. Generally, a non-GAAP financial measure is a numerical measure of a company's performance, financial position or cash flow s that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance w ith generally accepted accounting principles in the United States of America, or GAAP. Non-GAAP financial measures should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance w ith GAAP. These non-GAAP financial measures do not reflect a comprehensive system of accounting, differ from GAAP measures w ith the same captions and may differ from non-GAAP financial measures w ith the same or similar captions that are used by other companies. We believe that, w hile these non-GAAP measures are not a substitute for GAAP results, they provide a basis for evaluating the Company's operating results because they facilitate the comparison of results for future periods w ith results from past periods. Omniture adopted SFAS 123R on January 1, 2006 using the prospective method. Results of prior periods have not been restated to conform w ith the 2006 presentation. We also recorded deferred compensation in 2005 related to the granting of options w hich is being amortized in subsequent periods. We believe the calculation of net income and loss, calculated w ithout stock-based compensation expense, the amortization of certain intangible assets, imputed interest expense and non-recurring acquisition related expenses, provides a meaningful comparison to our net loss figures reported for 2005 and prior years. We also believe that adjusted EBITDA, w hich w e calculate as earnings before interest, taxes, depreciation, amortization and stock- based compensation, is an indicator of the Company’s financial results and cash flow s and is useful to investors in evaluating operating performance. A reconciliation of these Non-GAAP measures are included in the attached presentation materials and on the Investor Relations section of our corporate Web site at www.omtr.com. These non-GAAP measures have been reconciled to the nearest GAAP measure as required under SEC rules. The note that the non-GAAP financial information that Omniture provides also may be different from the non-GAAP information provided by other companies. 3 February 15, 2007 © 2007 Omniture Inc. Welcome and Overview Josh James CEO and Co-Founder Agenda Welcome and Overview Josh James, CEO and Co-Founder Omniture Integrated Solutions Platform Brett Error, CTO and EVP Products Product Demos Matt Belkin, VP Best Practices John Mellor, SVP Business Development Brett Error, CTO and EVP Products Break Beyond Web Analytics Josh James, CEO and Co-Founder Paul Phillips, Founder, Touch Clarity Market Opportunity and Position Josh James, CEO and Co-Founder Sales Model and Strategy Chris Harrington, President, WW Sales Financial Performance and Outlook Mike Herring, CFO Questions and Answers All 5 February 15, 2007 © 2007 Omniture Inc. Omniture Riding Multiple Secular Market Trends Broadband Becoming Pervasive 300 Growth in Online Advertising Explosion of eCommerce $15 250 $1,000 200 $12 $800 150 $9 $600 100 ($Bn) ($Bn) $6 $400 50 $3 $200 0 # Broadband of Households Worldwide (MM) 2004 2005 2006 2007 2008 S our ce: IDC $0 $0 20032004200520062007 2004 2005 2006 2007 2008 S our ce: Jupiter S our ce: IDC Media Spend to Usage Gap Online Activity Drives Offline Sales 80% 40% 70% 35% Significant Growth in Mobile 60% 30% 300 50% 25% 250 40% 20% 30% 200 15% % ad spend vs viewership spend ad % 20% 10% 150 10% 5% 0% 100 Internet the by Sales Retail Influenced of % 0% Mag Ra dioNew s Online TV 2004 2005 2006 2007 2008 S our ce: Jupiter 50 Available Hotspots Worldwide (000) Worldwide Hotspots Available 0 2004 2005 2006 2007 2008 Source: Forrester S our ce: IDC 6 February 15, 2007 2006 Accomplishments • Revenue Growth 7 February 15, 2007 © 2007 Omniture Inc. 2006 Accomplishments • Revenue Growth • Customer Growth 8 February 15, 2007 © 2007 Omniture Inc. 2006 Accomplishments • Revenue Growth • Customer Growth • Usage Growth 9 February 15, 2007 © 2007 Omniture Inc. 10 February 15, 2007 © 2007 Omniture Inc. Integrated Solutions Platform Brett Error CTO, EVP Product Omniture Integrated Solutions Platform 12 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 13 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 14 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 15 February 15, 2007 © 2007 Omniture Inc. Actionable real-time analysis Business performance dashboards Event-based alerting and notifications 16 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 17 February 15, 2007 © 2007 Omniture Inc. Best of OLAP and Warehouse Real-time segmentation and drill- through Insightful business visualizations 18 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 19 February 15, 2007 © 2007 Omniture Inc. Closed-loop marketing with automated reactivity Leverages true measurements of success Eliminates repetitive work for valuable employees 20 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 21 February 15, 2007 © 2007 Omniture Inc. “Plug and Play” online marketing Wizard-based, pre-built integrations Accredited Application Partner network 22 February 15, 2007 © 2007 Omniture Inc. Omniture Integrated Solutions Platform 23 February 15, 2007 © 2007 Omniture Inc. Customer Needs = Opportunity 24 February 15, 2007 © 2007 Omniture Inc. Customer Needs = Opportunity Philosophies: Broad industry solutions It is not just about the data Answers breed questions Automation Marketing performance benefits from scientific rigor Open platform 25 February 15, 2007 © 2007 Omniture Inc. Strength of our Approach Platform-centric • Single version of the truth • Leverage common, core functionality in additional products • Seamless workflows and product synergies • Facilitates a 360 view of the business Enterprise-class
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