OMTR Analyst Day for Web 2007 02 15[1]

Analyst Meeting

NASDAQ MarketSite February 15, 2007 Forward-looking Statements

This presentation contains certain statements that w e believe may constitute "forw ard-looking statements" w ithin the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our business strategy, continuing customer demand for our services, our leadership in the market for on- demand, online business optimization services, including w eb analytics, the strength of our business in 2007, and expectations regarding revenue, GAAP and non-GAAP net income and loss, and adjusted EBITDA. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated w ith changes in the demand for our services, our ability to continue to attract new customers and sell additional services to our existing customers, the continued adoption by customers of our SiteCatalyst service and other product and service offerings, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if w e continue to grow rapidly, our ability to develop or acquire new services, disruptions in our business and operations as a result of acquisitions, possible fluctuations in our operating results and rate of grow th, the continued grow th of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems w ith our services, our ability to hire, retain and motivate our employees and manage our grow th, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships w ith third parties w ith respect to either technology integration or channel development, our ability to expand the sales of our services to customers located outside the United States, our ability to implement and maintain proper and effective internal controls, the adoption of law s or regulations, or interpretations of existing law , that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," the unauthorized disclosure of personally identifiable information regarding Web site visitors, w hether through breach of our secure netw ork by an unauthorized party, employee theft or misuse, or otherw ise, changes in relevant accounting standards and securities law s and regulations; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture w ith the U.S. Securities Exchange Commission. These reports are available on the Investor Relations page of our corporate Web site at www.omtr.com. Omniture undertakes no duty to update any forw ard-looking statement to conform the statement to actual results or changes in the Company's expectations.

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To supplement the company's condensed consolidated financial statements presented on a GAAP basis, w e report certain non- GAAP financial measures. Generally, a non-GAAP financial measure is a numerical measure of a company's performance, financial position or cash flow s that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance w ith generally accepted accounting principles in the United States of America, or GAAP. Non-GAAP financial measures should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance w ith GAAP. These non-GAAP financial measures do not reflect a comprehensive system of accounting, differ from GAAP measures w ith the same captions and may differ from non-GAAP financial measures w ith the same or similar captions that are used by other companies.

We believe that, w hile these non-GAAP measures are not a substitute for GAAP results, they provide a basis for evaluating the Company's operating results because they facilitate the comparison of results for future periods w ith results from past periods. Omniture adopted SFAS 123R on January 1, 2006 using the prospective method. Results of prior periods have not been restated to conform w ith the 2006 presentation. We also recorded deferred compensation in 2005 related to the granting of options w hich is being amortized in subsequent periods. We believe the calculation of net income and loss, calculated w ithout stock-based compensation expense, the amortization of certain intangible assets, imputed interest expense and non-recurring acquisition related expenses, provides a meaningful comparison to our net loss figures reported for 2005 and prior years. We also believe that adjusted EBITDA, w hich w e calculate as earnings before interest, taxes, depreciation, amortization and stock- based compensation, is an indicator of the Company’s financial results and cash flow s and is useful to investors in evaluating operating performance. A reconciliation of these Non-GAAP measures are included in the attached presentation materials and on the Investor Relations section of our corporate Web site at www.omtr.com. These non-GAAP measures have been reconciled to the nearest GAAP measure as required under SEC rules. The note that the non-GAAP financial information that Omniture provides also may be different from the non-GAAP information provided by other companies.

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Josh James CEO and Co-Founder Agenda

Welcome and Overview Josh James, CEO and Co-Founder

Omniture Integrated Solutions Platform Brett Error, CTO and EVP Products

Product Demos Matt Belkin, VP Best Practices John Mellor, SVP Business Development Brett Error, CTO and EVP Products

Break

Beyond Web Analytics Josh James, CEO and Co-Founder Paul Phillips, Founder, Touch Clarity

Market Opportunity and Position Josh James, CEO and Co-Founder

Sales Model and Strategy Chris Harrington, President, WW Sales

Financial Performance and Outlook Mike Herring, CFO

Questions and Answers All

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Broadband Becoming Pervasive 300 Growth in Online Advertising Explosion of eCommerce $15 250 $1,000

200 $12 $800

150 $9 $600 100 ($Bn) ($Bn) $6 $400 50

$3 0 $200

# Broadband of Households Worldwide (MM) 2004 2005 2006 2007 2008 S our ce: IDC $0 $0 20032004200520062007 2004 2005 2006 2007 2008 S our ce: Jupiter S our ce: IDC

Media Spend to Usage Gap Online Activity Drives Offline Sales

80% 40%

70% 35% Significant Growth in Mobile 60% 30% 300 50% 25% 250 40% 20%

30% 200 15%

% ad spend vs viewership spend ad % 20% 10% 150 10% 5%

0% 100 Internet the by Sales Retail Influenced of % 0% Mag Ra dioNew s Online TV 2004 2005 2006 2007 2008 S our ce: Jupiter 50 Available Hotspots Worldwide (000) Worldwide Hotspots Available 0 2004 2005 2006 2007 2008 Source: Forrester S our ce: IDC

6 February 15, 2007 2006 Accomplishments

• Revenue Growth

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• Revenue Growth • Customer Growth

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• Revenue Growth • Customer Growth • Usage Growth

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Brett Error CTO, EVP Product Omniture Integrated Solutions Platform

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Business performance dashboards

Event-based alerting and notifications

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Real-time segmentation and drill- through

Insightful business visualizations

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Leverages true measurements of success

Eliminates repetitive work for valuable employees

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Wizard-based, pre-built integrations

Accredited Application Partner network

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Philosophies: Broad industry solutions It is not just about the data Answers breed questions Automation Marketing performance benefits from scientific rigor Open platform

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Platform-centric • Single version of the truth • Leverage common, core functionality in additional products • Seamless workflows and product synergies • Facilitates a 360 view of the business Enterprise-class • Scalability • Reliability • Multi-tenant Broad Access • Tools easily distributed to consumers through web browser • Available anywhere there is Internet access • Emphasis on intuitive workflows, but not at the expense of power • Removes the “ivory tower” effect and democratizes data

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SiteCatalyst / SearchCenter Matt Belkin Genesis John Mellor Discover2 Brett Error & Matt Belkin Analyst Meeting

NASDAQ MarketSite February 15, 2007 Beyond Web Analytics

Josh James CEO and Co-Founder 32 February 15, 2007

Paul Phillips Founder, Touch Clarity Leading the emerging category of On-site Behavioral Targeting • Our customers today are large enterprises who place strategic importance on their web channel such as HSBC, Lastminute.com and Citizens Bank

• Automatically target the most relevant and compelling content to every individual visitor in real time – profile, context and timing

• Deliver significant uplift from controlled page locations

• We require only anonymous behavioral data to achieve this

• Founded in 2000 • World Class heritage in direct marketing, data mining and machine learning

• Working with the best brands in the UK and Europe since then

• The solution is provided as an on-demand hosted (ASP) service

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Slice & Dice, Segmentation Manual Discovery (Discover 2.0)

Human Understandable Manual Information Action (Site Catalyst)

(Capture & Data $$ Data Warehouse)

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Slice & Dice, Segmentation Manual Discovery (Discover 2.0)

Human Understandable Manual Information Action (Site Catalyst)

(Capture & Data $$ Data Warehouse) Automated Decisioning Milliseconds, seconds, minutes

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© 2007 Omniture Inc. Sites must find ways to increase returns from ALL visitors Campaign Referred Direct traffic traffic traffic Touch Clarity Paid Search Organic Search Url typed in optimises the Banners Affiliates Bookmarks Email External links Default home conversion funnel page

• Gross online retail spend >$200bn in 2006 • For a typical Touch Clarity prospect 5% – Attrition losses 20% of this spend is Attrition driven by losses discretionary on-site content Successful conversion $

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Right Proposition + Right Visitor + Right Time “Listen and respond intelligently”

Software builds real-time models of visitor behaviour

2 Software targets most relevant content to each individual

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• Retail store management acknowledges importance of key real estate locations; the management of the key discretionary areas on a website is even more vital • Visitors have matured -> expectations are higher, attention spans are shorter • The discretionary promotional content on the key landing pages has a hugely disproportionate influence on the overall site performance

Percent of total page views Page views by ranked page: 5 pages are responsible for ~80% of Travel portal page views

Page views per day

Page ranked by page v iews per day

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• Automatically maximises returns from page space or “campaign container”

• Example objectives • Click-through • Revenue • Profit

• Real-time learning and optimization

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Example Sales increases across a portfolio of FS

+80%

+50%

+25%

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Forrester: Marketing Technology Adoption – Elana Anderson, June 28th 2006

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• Of TC top US prospects, approximately 40% are OMTR customers today

• Common commercial sponsor and end-user

• Common data capture infrastructure (Genesis)

• Combined offering - much higher revenue per client, overlapping Professional Service demands

OMTR Online Optimization + TC BT Decision Automation

• Market Leader + Market Leader = very powerful

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Josh James CEO and Co-Founder Evolution of Online Business Optimization

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1 | Source: Omniture.com Webcrawler

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Alexa Ranking

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Millions Of Sites

Alexa Ranking

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Market Opportunity = $10B Monthly Page Views ACV / Monthly

Millions Of Sites

Alexa Ranking

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Chris Harrington President, Worldwide Sales Agenda

• The Results • The Team • The Process • The Offer • The Competition

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• Omniture • Domain Systems - VP, Sales – Systems Integrator/VAR Discreet and Process Manufacturing • RichFX - VP, Sales – Online Merchandising Company • Computer Associates – VP, Sales – acquisition of Viewpoint Digital (Online Merchandising, Data Visualization, 3D Content) and Multigen Paradigm (Military Simulation) • DIRECTV – National Director, Sales • Cincinnati Bell – Call Center Director – Outsourced Call Center (DIRECTV, MCI Friends & Family, Life, Credit Card and Travel Insurance for Citibank Card Members, Microsoft Support, Ginsu Knives)

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140

120

100

0 2003 2004 2005 2006

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MEDIA

RETAIL

FINANCE

TRAVEL

TELECOM

OTHER

TECHNOLOGY

AUTOMOTIVE

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• Copenhagen

London • • Düsseldorf • Munich Paris • • Orem • Seoul • Tokyo

• Sydney

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• 2004 Winner for Top Sales Team

• 2004 Finalist for Top Sales Executive

• 2005 Winner for Top Sales Team

• 2006 Winner for Top Sales Leader

• Only 2 Time Winner

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Customer

Sales Executive

Account Management

Inside Sales Sales Engineer

Channel Partner Sales Leader Implementation

Legal Omniture University

Best Practices

Development Qualification Validation Negotiation Legal Implementation Education Optimize

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Increase Attract more website traffic and increase depth of visit Sales Convert Online visitors to real Website Results Grow your online and offline business

Optimize Understand customer behavior and improve target marketing Campaigns Test, Optimize, and Measure Campaign Effectiveness Maximize Return on Ad Spend

Customer Understand Customer Lifetime Value & provide better services Experience Publish relevant, targeted content that creates customer loyalty Optimize website design to decrease website fall-out

Give Executives Intelligence to make real-time decisions Competitive Win web position against competitors, defend your brand Advantage Make more informed decisions, faster

Revenue Leverage On demand delivery Automation Avoid expensive, up-front hardware and lower operating costs Reduce time and resources by automating complex processes

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Increase BELL CANADA MAKES A SINGLE CHANGE IN THE Sales CHECKOUT PROCESS AND GAINS $600,000 IN INCREMENTAL REVENUE

Optimize MACROMEDIA OPTIMIZES FLASH STOREFRONT Campaigns ANDSAVES $450,000

Customer HP STANDARDIZES ON SITECATALYST AND Experience ACHIEVES OVER $2MM IN ‘VALUE CAPTURE’ IN 12 MONTHS

Competitive EBAY INCREASES BIDS DRIVEN FROM FRONT Advantage PAGE BY 10X

Revenue LASTMINUTE.COM INCREASES SALES BY OVER Automation 200% LEVERAGING TOUCH CLARITY’S BEHAVIORAL TARGETING

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OMNITURE Best Practices

-Cost/MM -Annual License Fee -Cost/MM Bid -Integration Fee -Engagement Fee -Recurring Page View -Incremental Reviews -Ongoing Service Fee -Incremental Surcharge -Implementation Data Fee -Implementation Surcharge -Additional User Fee -Implementation

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Mike Herring CFO Omniture History

Annual Revenue 2002 to 2006 – Year to Year Increase

86% $80

$70

$60

$50 108% $ Millions $40

$30 138% $20

$10 133% 3% $0 2002 2003 2004 2005 2006

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• Added 250+ customers in Q4, 1,800 SiteCatalyst customers and 2,000 total including Instadia • Tracked 420B transactions in the quarter, 1.4 trillion in 2006 • Best sales quarter in company history including a $3.6MM up sell to AOL • Revenue of $23.5MM in Q4 and $79.75MM for the year at the top end of the guidance • Non-GAAP GM up 2% from Q3 to 64% - capex efficiencies the driver with only $1.2MM in capex in Q4 and $15MM in 2006 • Non-GAAP Operating investments accelerating – growth of 10% over Q3, yet financial leverage still resulted in operating profit of $305k and non-GAAP NI of $862k - 4% of revenue • Adjusted EBITDA reached $3.5MM – 15% of revenue • Generated $4.7MM in OCF and $3.5MM in FCF in Q4

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Quarterly Revenue – Steady Quarter over Quarter Growth

$24 71% 83% $20 98% 104% $16 101%

$12 112% $ Millions 109% 113% $8

$0 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06

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Quarterly Transactions Customers By Quarter

1800 400 1600 350 1400 300 1200 Billions 250 1000

200 800

150 600

100 400

50 200

0 0 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06

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• 74% Growth in US

• 183% Growth in International

• International 17% of Total FY 05 2006 Revenues

FY 06

US International

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FY 2005 FY 2006 Q4 ’06

Gross Margin 57% 62% 64%

Sales and Marketing 56% 43% 39%

Research and Development 15% 10% 9%

General & Administrative 14% 13% 14%

Operating Margin (28%) (4%) 1%

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Sales & Marketing R & D 70 20

60 15 50

40 10 30 % Of Total Revenue Total Of % 20 Revenue Total Of % 5

0 0 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06

G & A Operating Margin 20 10

0 15

-10 10

-20

5 % Of Total Revenue Total Of %

% Of Total Revenue Total Of % -30

0 -40 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06

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400

350

300 Engineering 250

G & A/Net Ops 200

150 Sales & Marketing

100

0 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06

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30 Thousands $ Thousands

0 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06

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Q1 ‘06 Q2 ’06 Q3 ‘06 Q4 ’06

Adj. Operating Cash Flow ($2.5M) $0.7M $2.8M $4.7M

Capex 5.3 6.0 2.5 1.2

Free Cash Flow (7.8) (5.3) 0.3 3.5

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Medium Growth High Growth

Revenue Growth 30% 50%

Gross Margin 75% 70%

Operating Margin 25% 20%

Capex (% of Revenue) 8% 12%

FCF 25% 18%

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Q1 ’07 FY 2007

02/08 02/14 02/08 02/14

GAAP Revenue $26-$27M $26-$27M $128-$130M $130-$132M

Non-GAAP Revenue $27-$28M $134-$136M

GAAP EPS ($0.05) - ($0.04) ($0.11) - ($0.10) ($0.15) - ($0.13) ($0.36) - ($0.32)

Non-GAAP EPS $0.00 - $0.01 ($0.02) - ($0.01) $0.07 - $0.09 $0.03 - $0.05

Adjusted EBITDA $2 - $2.5M $2 - $2.5M $16 - $18M $16M - $18M

Q4 Non-GAAP Operating Margin High Single Digits

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Revenues 23,461 23,461

Cost of Revenues 8,988 (111) (315) 8,562

GM% 62% 64%

Operating Expenses 15,605 (930) (81) 14,594

Interest, other & taxes, net 369 (188) 557

Net (loss) income ($763) (1041) (396) (188) $862

Basic/diluted net (loss)/income per share ($0.02) $0.02

All data in thousands except per share amounts.

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• Sales momentum to continue 50% revenue growth in 2008

• Integrate Touch Clarity products into the platform and sell into our customer base

• Integrate operations of acquired companies

• Drive operating margins to the high single digits by Q4 2007

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Josh James CEO and Co-Founder 82 February 15, 2007