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210804 STELLAR ACE Ratebook.Pdf 2 3 STELLAR ACE With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network. From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to advertise, create and engage the millions using our network daily. Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences. One of Singapore’s Largest Digital and OOH Media Company YOUR CUSTOMERS REACH AND ACTIVATE , CONNECT *Source: Marketing Magazine 2012, 2013 & 2014 WE 4 5 STELLAR ACE CONNECT ACTIVATE 21.1 million riders weekly • 296 trains • 105 stations • 1,450 buses • 3,380 taxis • 2,500 digital screens 2,297 billboards • 147 event spaces • 5 mobile advertising trucks • 6 outdoor digital billboards 20 hot food vending machines REACH DIGITAL YOUR CUSTOMERS REACH AND ACTIVATE , CONNECT WE STELLAR ACE COVERAGE MAP NS 10 NS 11 NS 12 NS 8 Fajar NS 13 BP 10 Segar BP 11 BP 9 Bangkit NS 14 Jelapang BP 12 BP 8 Pending Senja BP 13 BP 7 Petir NS 7 NS 15 Phoenix BP 5 NS 16 BP 4 Teck Whye NS 5 BP 3 Keat Hong EW 33 EW 1 CC 14 CC 16 BP 2 South View NS 18 EW 2 EW 32 DT 32 NS 19 CC 12 EW 31 EW 3 EW 5 CC 11 EW 30 NS 20 NS 3 EW 6 CG 2 EW 29 CC 20 EW 7 EW 28 NS 2 CC 21 EW 27 EW 9 NS 23 CC 8 EW 26 EW 25 EW 23 EW 22 EW 10 EW 20 CC 23 EW 11 CC 7 EW 19 CC 24 EW 18 CC 2 CC 6 EW 17 CC 25 CC 5 CC 3 CC 26 33 34 DT DT CC 27 4 1 EW 15 CC 28 31 DT NS 28 30 Kadaloor Riviera DT 5 4 PE Oasis PE 6 PE Damai 3 7 PE PE 29 2 PE DT 1 Bakau Rumbia PE 3 2 Coral Edge 28 SE SE Compassvale Meridian DT Cove 1 Sam Kee SE 1 4 Teck Lee PW SE 27 2 DT PW Punggol Point 5 3 7 SE PW PW Kangkar 6 PW 4 5 Cheng Lim PW Ranggung PW Soo Teck 1 25 Farmway SW 15 DT Sumang 2 E N SW Kupang Nibong 8 3 Samudera SW 24 SW 14 7 E DT N SW 4 6 SW 23 3 SW 5 Renjong 1 E DT SW N Tongkang Layar Thanggam Fernvale 22 DT 17 DT 21 11 E DT N 13 DT 10 E N 18 9 8 DT E E N N 5 E N 20 DT 8 E T 7 E T 6 E T 5 E T 4 E T 3 E T 8 DT Terms &Conditions Terms Guidelines forAdvertising Testimonials Event Space Escalator PanelAds(in-mall),B2 –L4 Panel Ads Travellator (East) Static billboards Illuminated (North) Non-illuminated (West) PLQ Mall MALL ASSETS OptiMax EVENTS Taxis Bus Hangers Banners Bus Interchange Buses ROADS Stand Nestia Umbrella Large FormatLightboxes Concourse Lightboxes Networks Escalator Crown Bulkheads 12 Sheets 6 Sheets 4 SheetNetworks 4 Sheets BILLBOARDS Beams Floor Stickers Benches Sides Travelator Stair Risers Escalator Sides Escalator Ambient Pillars Faregates Showcases Wallscapes Doors(PSD) Platform Screen Concourse /PlatformConcepts STATIONS Hangers Train In-train Panels Window Stickers Concept Trains TRAINS PLQ Mall (Orchard) The Heeren Outdoor iBillboard Ace Biota Raffles PlaceStation Indoor iBillboard @Orchard Fashion Walkway Screen In-Taxi Screens STARis Machine Vending iPlasma iViewSMRT DIGITAL CONTENT 1 6 2 3 5 7 E T DT DT DT DT DT YOUR CUSTOMERS REACH AND ACTIVATE , CONNECT 34 63 62 54 52 51 50 49 48 45 44 43 42 41 40 39 38 36 36 35 33 33 32 30 27 24 22 21 21 20 18 17 16 15 14 12 11 11 10 9 8 46 35 44 40 29 28 26 45 56 WE 7 8 9 DIGITAL DIGITAL STELLAR ACE iViewSMRT TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 iPLASMA 30 sec 13,000 Frequency 936 spots/week Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 368 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken Plasma TV Size (mm) H720 x W1,150 by Stellar Ace • Production costs will be provided upon request Estimated Production Cost $120 per piece Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Toa Payoh, Woodlands, Yishun ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Serangoon YOUR CUSTOMERS spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru REACH 5 sec 1,400 592 417 522 623 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng AND 15 sec 4,000 1,690 1,190 1,490 1,780 Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, 30 sec 7,200 3,060 2,160 2,700 3,240 Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, ACTIVATE 60 sec 13,000 5,500 3,890 4,860 5,830 Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, , Yio Chu Kang Note: Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Specification - 1,080 x 1,216 • Min ad period: 2 weeks CONNECT Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • Operates 18 hours daily WE • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Pasir Panjang, Telok Blangah Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent 10 11 DIGITAL DIGITAL DIGITAL STELLAR ACE Vending Machines STARis Screens Full Day: 7am - 11pm Specification (px) 1,366 x 768 ($ per week) Format (video) MP4 format (MPEG 4), Frequency 20 Main Line Trains (960 screens) H264 Codec (Strictly only per week this format) 5 sec 800 Note: • Min ad period: 2 weeks 10 sec 1,200 15 sec 1,800 DIGITAL In-Taxi Screen 24 Hours (Daily Operation) Media Buy Weekly Rate ($) ($ per week) Plasma Frame Wrap 140 Frequency 20,160 Spots / week TVC (30 sec) 300 Static ads Media Cost Specification (px) 1280 px (w) x 750 px (h) 30 sec 300 ($ per week) Format (video) JPEG or JPG forstatic, 10 sec 750 MP4 for video Normal Operation During Dispensing of Hot Food Note: YOUR CUSTOMERS Screen Size 27 Inch 18 Inch Additional Media Cost • Min ad period: 4 weeks • Price is based on 100 taxis only ($ per booking) REACH Panel Type Touch Touch Video 1,500 AND Effective Display Area (cm) 57 x 33 40 x 22 Lead Generation 750 Specification (px) 1,920 x 1,080 1,920 x 1,080 Geo-targeting $1.50 per taxi that enter 1km ACTIVATE , Format mp4, jpg, avi, mov, wmv mp4, jpg, avi, mov, wmv of the selected location Note: SMS Services 750 • Min ad period: 4 weeks CONNECT Day Parting 1,500 WE 12 13 DIGITAL DIGITAL STELLAR ACE Fashion Walkway @Orchard Weekly Rate ($) Exclusive Concept Linkway 28,000* (incl Sticker Wall) Resolution Aspect Display Size W x H (px) Ratio W x H (m) LED 3960 x 480 8.25:1 15.84 x 1.92 Screen Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by Stellar Ace • Production costs will be provided upon request YOUR CUSTOMERS REACH AND ACTIVATE , CONNECT WE 14 15 DIGITAL DIGITAL STELLAR ACE Ace Biota DIGITAL (INDOOR) iBILLBOARDS @ RAFFLES Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week Full Buy Out Weekly Rate ($) From Out Of Home to In-Home: 1 iBillboard 20,000 Amplify your brand message with ReachAds to get connected to the consumer 2 iBillboards 35,000 • End to end media solution to clients – From OOH ad exposure to amplifying message via mobile advertising • Upsell and make incremental revenues – drive higher yield per asset Frequency per iBillboard 15,120 spots/week YOUR CUSTOMERS ReachAds – BASIC ReachAds – PREMIUM Specification (px) 896 x 560 REACH $7,700 $15,400 Aspect Ratio 16:10 AND • • Format (video) avi, mov, mpg, wmv, ogg 500,000 impression ReachAds 1,000,000 impression ReachAds • Complimentary Report • Complimentary Report Format (static image) jpeg ACTIVATE , Enjoy exclusive preferential rates on SMRT Media’s Suite of Out-of-Home Assets.
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