Lexibook, Warner Bros. Consumer Products Ink Major, Multi-Year International Licensing Agreement
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Lexibook, Warner Bros. Consumer Products Ink Major, Multi-Year International Licensing Agreement Les Ulis, May 27 2021 - Warner Bros Consumer Products and Lexibook have inked a “multi-year strategic international licensing agreement” to launch consumer electronics, lights, communication devices, electronic games, drawing and learning toys, and musical instruments. Lexibook, a leading global entertainment company, announced today it has entered into a European licensing agreement with Warner Bros. Consumer Products (“WBCP”) as a new licensee for franchises including Harry Potter, Tom & Jerry, Scooby-Doo, Looney Tunes, Batman, Justice League and others. Lexibook will develop products based on these iconic franchises on different categories expected to launch on shelves in fall 2021 starting with Harry Potter. “Lexibook is all about creating magical experiences for fans through innovative games, entertainment and educational platforms,” said Aymeric Le Cottier, Lexibook C.E.O. “We are thrilled to start a long- term relationship with Warner Bros. Consumer Products and can’t wait to unveil our innovative toys and consumer products, inspired by the Harry Potter film series and other Warner franchises for kids and fans of all ages around the world. Lexibook continues to build a strong and diversified portfolio of evergreen licensee brands, and Warner Bros. franchises are a perfect fit to complement Lexibook licensed portfolio and generate new business opportunities. » About Lexibook Lexibook® Owner of more than 40 registered brands such as Powerman®, Decotech®, Karaoke Micro Star®, Chessman®, Cyber Arcade®, Tablet Phone®, Lexitab®, iParty®, FlashBoom®, etc., Lexibook® is the European leader in licensed electronic leisure products for children. This success is founded on a proven strategy of marrying strong, international licenses to electronic consumer products with high added value. This strategy, complemented by a policy of constant innovation, enables the group to thrive internationally and to constantly develop new ranges of products under the Group's brands. Lexibook® is listed on EURONEXT (Alternext: 3359). With over 35 million products on the market, the company now sells a product every 10 seconds worldwide! To find out more: www.lexibook.com and www.decotech-lights.com. About Warner Bros. Consumer Products Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world. All DC characters and elements © & ™ DC Comics. (s21) LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s21) SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera. WB SHIELD: © & ™ WBEI. (s21) TOM AND JERRY and all related characters and elements © & ™ Turner Entertainment Co. (s21) WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21) LEXIBOOK Contact – Delphine LE LAN – [email protected] – www.lexibook.com .