“We're Not Only a Media Buyer”
September 16-30, 2016 Volume 5, Issue 7 `100 INTERVIEW 8 PRASANTH KUMAR CEO, Mindshare, South Asia ADIDAS 16 Braving all Odds The brand comes up with special edition shoes. 6 SONY MIX Singing Along Support for musicians who have been forgotten. 22 ICICI LOMBARD Subscriber copy not for resale Subscriber copy not Keeping the Promise Health solutions to make “WE’RE NOT ONLY you sit up. EMVIES A MEDIA BUYER” Winners 18 MOVEMENTS Mindshare’s South Asia CEO says awards motivate Who’s Where 24 his teams to keep getting it right. CAMPAIGN TRAIL New Ads 26 Cover Story Powered By: editorial This fortnight... Volume 5, Issue 7 EDITOR ypically, at the Emvies, an Ad Club-organised annual awards show for media Sreekant Khandekar T planning and buying agencies, most of the photographers and photojournalists PUBLISHER September 16-30, 2016 Volume 5, Issue 7 `100 start identifying groups of people wearing purple, and related hues, before it gets Prasanna Singh INTERVIEW 8 PRASANTH dark. Why? Because it’s easier to get those candid, celebration-themed pictures if one EXECUTIVE EDITOR KUMAR CEO, Mindshare, Ashwini Gangal South Asia knows which section of the room the winning team is huddled around. Oh, did I ADIDAS PRODUCTION EXECUTIVE 16 Braving all Odds The brand comes up with mention? Team Mindshare wears purple to award shows. Such is the anticipation of special edition shoes. Andrias Kisku 6 the agency’s victory, among members of the press, thanks to a barely blemished track ADVERTISING ENQUIRIES record. Shubham Garg 81301 66777 (M) SONY MIX Singing Along Support for musicians who have been forgotten.
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