COMMERCIAL E-NEWSLETTER | JUNE 11

The energy drop

David’s droplet...

I am very proud to introduce you to Z Energy! Z Energy is our new brand. It replaces Greenstone Energy Limited and will replace the brand on all our Shell service stations and truck stops.

Z is for , it’s short, it’s punchy, and it’s easy to As part of our plan to profile different parts of our business, remember and spell. this month we are shining the spotlight our Aviation business. We reckon it was about time that we took the next step to I hope you find it interesting. becoming an iconic Kiwi company by making ourselves look One of the things we like is when you take a few minutes to and feel like a Kiwi company so that’s why we settled on Z. give us feedback, please keep it up. To tell us something send You can see the energy drop has had a face lift too. Our Shell us an email to [email protected]. service stations and truck stops will follow over the next few As always, my best regards to you and yours, months, so keep your eyes peeled for your first look at Z! I hope you received the letter we sent you telling you all about Z. and we hope you come along with us for the journey. If not you can find out more on our website at www.z.co.nz and for more information about our new brand check out page two David Robinson [email protected] of this edition. GM Commercial DDI 04 498 0183

Aviation Recreational pilots and small commercial customers can fill up at these self-serving network sites 24/7. They do this From Cessna to helicopters, from R22’s to eurocopters, to through our aviation fuel card, which will be re-branded Z big jet planes, Z provides fuel to them all. While we do sell later this year, so watch this space! a lot of diesel and petrol at our truck stops, service stations Z Energy wants to provide New Zealand with what we call and through our bulk deliveries, an important product in our ‘the energy to do what matters’, and having an aviation offering is Jet A1, made during the refining process. network throughout the country ensures our customers Jet A1 is used to fill jet planes, the sort you travel on to can get around the country and even make it overseas! We commute between New Zealand cities or even travel currently supply 33% of international fuel out of New Zealand overseas. As mentioned, Jet A1 is supplied from NZRC at and serve 37% of domestic general aviation in New Zealand. Marsden Point, Whangarei, exclusively into Z Energy fuel cards enable customers to use these aviation or we import it into New Zealand. Avgas 100, a product used network sites like truck stops for planes. They can specify at all of our general aviation sites, is imported from Australia. which product they need for their plane on their cards, so Z services a General Aviation network, comprising of 45 there can be no mistakes. Z Energy also provides fuel for Air aviation network sites dotted around the country. New Zealand Group, Emirates, Lan Chile, Singapore Airlines, These network sites operate like truck stops for planes. Qantas, Malaysia Airlines, Air Pacific and Virgin Blue Group.

z.co.nz COMMERCIAL E-NEWSLETTER | JUNE 11 Welcome to Z Our exciting new brand, with a heavy dose of Kiwi attitude

Over the past few weeks you would have received Given that we are a New Zealand company we a communication from us; you might also have felt it would be difficult to reflect who we are and seen our TV ads, read in the paper or checked out what we want to achieve under someone else’s the chat on social media sites, all telling you we international brand. have made a big decision about We’re still in the same business, just with a new the future of our company. name that better conveys our intention to be a On Wednesday the 11th of May, world class New Zealand company, run by Kiwis we announced that Greenstone for Kiwis. This is an exciting change for us, and an Energy is moving away from opportunity for us to share our story, and provide the trusted global brand of the kind of service and experience that Shell to take the New Zealand New Zealanders want from a Kiwi company. fuel industry in a new direction. So, this is where the story of Z begins:

As you know, New Zealand company Limited and the of locals, supports and helps develop communities and offers Guardians of New Zealand Superannuation got together and New Zealanders better service, across the board. And we did it bought the down-stream assets of Shell New Zealand in 2010. because we have what we describe as ‘the energy to do We bought all their 220 service stations across the country. We what matters’. also bought their share in Marsden Point refinery and their 25% stake in the extremely successful Fly Buys loyalty programme. How we got there: But that’s not all – we also picked up their commercial Before we touched anything, we shut up and listened. operations which fuel vital industries, including rail, commercial From one end of New Zealand to the other, we sat people down, fishing and aviation. we gave them a coffee and a sandwich, spoke to them about We knew then that this was an opportunity to take what was our plans and our hopes, and some of our hunches – and then already a successful business and make it even more so . we listened. We saw that by providing the service New Zealanders want The result is the single biggest piece of research commissioned we could make a great New Zealand business. One that makes in this country on what people want and don’t want, like and strong returns that stay in New Zealand employs thousands don’t like about service stations.

z.co.nz COMMERCIAL E-NEWSLETTER | JUNE 11

We learnt that for the majority, New Zealanders have been What does this all mean for you? starved for information and knowledge about our industry for So, now you have heard the story, seen how we got to Z, what a long time now. does this all mean for you and your business? Well, this is where As a result, fuel station preference has become a low-interest, our job comes in, at this stage, Z is just the new name for your price driven commodity. fuel provider, but we want to be more than that. So it is going 17,000 New Zealanders told us what they want from a to be our job over the next few months to ensure we bring you New Zealand energy company. What people told us they liked with us on the Z journey. about the Shell brand will still exist within Z: location, quality fuel, competitive prices, robust fuel supply, Fly Buys, and When do I get to see the first Z supermarket dockets. service station?

We confirmed what we already knew in that Kiwis love a Kiwi It’s more than just a colour change. We have decided to rebrand success story. And like us, they want to be part of it. We also 10 stations across the country to Z. And we are determined that know that just being a New Zealand company is not enough we with the new brand also comes a new offer for our customers. need to deliver on what our customers have told us they want. So at the 10 Z sites we will have a new store with great espresso We believe there’s a better way and we are setting out to prove it. coffee and kiwi pies you can’t beat, hotel style bathrooms and Check out this animation link on how we got there because we think they are called service stations for a reason, there will be service on the forecourt between 10am and 5pm if you want it. We want customers to try the new stations and tell us what they thing. Then we’ll look to roll the new look and new offer out across the network later in the year. That means all the service stations, truckstops and all of our bulk, aviation and marine assets will be re-branded to reflect Z. The first of our retail sites will be opened on the 3rd of June in Auckland. For your views or feedback about new brand, we would love to hear them, simply e-mail [email protected] and be in the chance to win something very cool for your efforts. So, for now, that’s enough said about Z.

Matching our paperwork with our new brand

As part of the change to Z Energy we will be monthly billing).The product names will also be changing on changing not only the branding at our service the invoices from Shell branded fuels to Z branded. The branding on our Shell Cards won’t be changing stations and truck stops, but all our customer immediately, but of course they can still be used at all of and corporate communications. our Shell branded sites, and our rebranded Z sites as they are rolled out across the network. We will look to rebrand As part of the change to Z Energy we will be changing not these once we have our Z branded sites up and running. only the branding at our service stations and truck stops, We will keep you posted on progress. As part of being a but all our customer and corporate communications. Shell Kiwi company we want to do our bit to help we keep New and Greenstone Energy are being decommissioned. This Zealand Green. One way you can help us is by taking part will include all our written communications including our in our E-invoicing service; this means instead of getting your invoices. Unfortunately all these changes can’t happen invoice via the post, we will send your invoice to you via overnight so you won’t receive a Z branded invoice for your e-mail. Our E-invoicing service won’t cost you anything. Shell Card or Bulk purchases until the 30th June. This will be If you would like to make this change with us, let us know either for purchases made through the whole month of June by simply sending us an e-mail to [email protected] (for those of you on once monthly billing) or for purchases with your details, or let our call centre know and we will made in the second half of June (for those of you on twice get you set up.

Under Z we want to make a new promise to you You have places to go and people to see. You have planes across New Zealand. Z’s key difference is that we deliver it to fill and farm machinery to run. So we need to help locally. From helping people get to where they need to go you on your journey. It’s our simple aim to make it easier with the fuel we provide, through to the care and passion and more enjoyable. Naturally we need to provide highly for what’s happening in all the communities we operate in. competitive fuel prices, but we also want to provide great We’re determined to deliver like no one else – with pride Kiwi service and a welcome hub for the neighbourhoods and purpose.

z.co.nz COMMERCIAL E-NEWSLETTER | JUNE 11

Static energy – This is a real hazard around the forecourt. To prevent static energy ensure that before you pick up the pump nozzle to refuel your vehicle you first touch any metal part of the vehicle to discharge static electricity. NEVER get back into your vehicle while it’s being refueled – stay outside. Use ONLY the refueling latch on the pump nozzle and don’t leave the nozzle unattended. Static electricity build-up happens mainly in dry weather. It can Safety first be caused by getting back into your vehicle during refueling. When you return to the pump nozzle, the static may discharge on forecourts – and that can ignite petrol vapours, causing a fire. Handling - The key is to always be careful when you handle or store fuel for any purpose, petrol and LPG can burn or irritate There will be a lot going on at our service skin or eyes, and stain or dissolve some fabrics. Follows is a list stations while we are re branding from of what to do: Shell to Z. • If your clothing is splashed with fuel, saturate the area We reckon it’s a good time to remind you of the hazards that with water and remove the clothing slowly (to avoid are on the forecourts and some simple, common sense rules to static electricity) as soon as you can. Hang it outside to follow in order to keep you, and everyone else safe. dry before washing When you’re on the forecourt turn off all ignition sources, • If fuel splashes on your skin, wash with soap and water including mobile phones - Dropping a mobile phone, or switching • If fuel gets in your eyes, wash them out with running it on or off can cause sparks, which can ignite petrol vapours. water for at least 15 minutes. If the pain doesn’t stop, get Using a mobile phone when you’re refueling can also distract you medical attention leading to spilled fuel or not noticing traffic on the forecourt. Prolonged exposure to fuel vapours can damage Smoking - By law, you and your passengers have to put out any • your health cigarettes, cigars or pipes before you enter a service station.

Car engines - By law, you must switch off your engine before For a full list of our Safety First procedures at service stations you refuel – and leave it off until you’ve finished. visit this link: http://z.co.nz/motorists/safety-first/

People profile: Tom Hewitt

Position Vision for future of Z Energy/patch Aviation Manager based in . I would like to share my promise from Greenstone Career my Performance Contract - To create an I joined Shell in 1985 and for the past 26 Aviation experience that is world class years held a variety of aviation related (for customers & staff), and grows value roles in both New Zealand and Australia. for Z Energy. These roles have included Airport Hobbies/Interests outside work Management and Area Operations My wife Sue and my big kids, Thomas Management roles for New Zealand, and Cara are my number one interest! I’m South West Pacific and Oceania. better person if I get my round of Golf in Favourite Part of Job each week, still play rugby (Golden Oldies) Leading Team of Aviation professionals – and Sue believes, any sport on TV. Meeting with a diverse range of customers i.e. Global Airlines to the GA private flyer.

z.co.nz