Business Plan 2020-2023

BUSINESS PLAN 2020-2023

ZAM Magazine +31 20 531 84 97 [email protected] http://zammagazine.com facebook.com/zamthemagazine twitter.com/zammagazine instagram.com/zammagazine Neo Matloga, visual artist, Zanele Muholi, visual winner of the 2008 Koninklijke activist, at the opening of Prijs voor de Beeldende Kunst, her exhibition in Stedelijk Amsterdam/Johannesburg | “I use ZAM as source material. It Museum | “Thank you ZAM was the first magazine to truly Magazine for introducing me reflect people of colour in all to this space.” representations of humanity.” Selay Kouassi, investigative journalist, Ivory Coast | “With the ZAM-AIPC project we can bring in Idris Akinbajo, editor Premium Times, our own issues to be researched and it is much Lagos | “ZAM helped establish the more on an equal base.” African Investigative Publishing Collective (AIPC) themselves as a highly qualitative platform. (…) They wanted to Sangu Delle, author, Accra | check, check, double check all the time!” Thank you for hosting me in Amsterdam. I am a great fan of Koto Bolofo, photographer, your work! Vanity Fair, Vogue, GQ Marlene le Roux, director Artscape Theatre, | ‘I Love ZAM’. Cape Town, February 2017 | “We celebrate the beginning of an exciting partnership between the Artscape Theatre Centre and ZAM Magazine Kalundi Serumaga, writer, Kampala | towards creative excellence.” “I learned a lot more about writing just from ZAM’s method of editing. Nontsikelelo Veleko, photographer, Never forgotten that.” Nimes/Johannesburg | “To ZAM Magazine, a donation to keep the organisation invested in African arts, De Volkskrant, Dutch daily | This well intentioned tone of aid and charity especially those that are working has been shaken off. ZAM builds a towards improving African lives by worldwide network of headstrong, free thinking, creative individuals. Africans for Africans.”

Tsoku Maela (photographer, Cape Town) | “I think your platform is Dutch daily NRC Next | “ZAM an exciting space for African art.” contributors position themselves beyond pitifulness and dependency.”

Paul Mbikayi | “The choice for Sisonke Msimang as keynote speaker at the 1st Nelson Mandela Lecture shows ZAMs social intelligence. Confronting diverse audiences is an act of civil courage.” ZAM BUSINESS PLAN 2019 PLAN BUSINESS ZAM

Sisonke Msimang delivering the 2019 Nelson Mandela Lecture at the International Theatre Amsterdam.

Sisonke Msimang, speaker at ZAM’s Nelson Mandela Lecture, 10 February, 2019 | “If we are serious about shifting the world and ending global poverty and inequality, then how can we lack the imagination to also shift people’s mindsets?”

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INTRODUCTION We want to enter the third decade of this century with a sharp positioning, a clear This is an ambitious plan aimed at the presentation and a stronger financial structural reinforcement of ZAM. We are foundation. To achieve this, ZAM has now dealing with a rapidly growing network identified the following 3 pillars: “The of African changemakers in investigative Editors”, our publication platform, “Bureau journalism, photography, art and opinion. Afrika”, our focal point of African investigative We want to represent this network with even journalism and “Studio ZAM”, our meeting greater clout. There is an increasing demand place and breeding ground for creatives and for expertise and knowledge associated change makers from Africa and elsewhere. with ZAM. There are considerably greater opportunities for cooperation and exchange. In this plan you can read how we will make There is huge urgency involved in breaking these three components a success with an through (new) divisions, blockades and walls. even broader alliance of ‘Friends’, donors and But also the curiosity about the perspectives, sponsors. the activist and artistic movements, the challenges and progress in African countries The ZAM Team is increasing. As an international front for all this, ZAM operates under (too) great pressure.

Zanele Muholi book signing at Studio ZAM.

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MISSION am the master of my faith, I am the captain Building a world beyond them and us. of my soul.” These lines strongly capture the principle of self-determination. Today, a desire VISION for true independence and decolonization Connect and publicize a new generation inspires new generations of changemakers of African changemakers in investigative in many African countries and the diaspora. journalism, photography, writing, arts The fight against the abuse of power, self and thinking. enrichment, (ethnic) hatred and foreign intervention expresses itself not only in OBJECTIVES activism. The works of writers, researchers, journalists, artists and performers are hugely 1. ZAM serves as a platform to introduce the inspired by a desire to voice the ideals of these works of African creatives to international struggles. audiences; 2. ZAM introduces new perspectives about Relations between Africa, Europe and the African issues into public discourse for rest of the world are changing. Progressive global impact; Africans are claiming their intellectual and 3. ZAM provides an incubator space/visitor artistic right to self-determination. Through center to promote new ideas, creative its networks and collaborations, ZAM seeks to expression and research; build solidarity between those changemakers 4. ZAM continues to build an international and their allies elsewhere. In multimedia alliance for shared impact. publishing and advocating their works and perspectives, ZAM enables the public to Background & History re-imagine Africa, re-consider stereotypes and revise hardcore prejudices and broadly ZAM was established and registered as a non- ingrained perceptions. profit organisation in Amsterdam in 2007. The organisation is based in Amsterdam: In doing so, we are building a world beyond Tussen de Bogen 66, 1013 JB. ‘them’ and ‘us.’ This is not only for the benefit of those who have long been excluded from We share our studio with the organisers of global access and opportunities serving the annual Afrovibes Festival, the Amsterdam the privileged few. Insights in African Black Heritage Tours and Designserver. developments also contribute to a better understanding of crises that affect people ZAM is rooted in the Dutch solidarity worldwide: the gap between rich and poor, movement that struggled against apartheid climate change, refugees, and more. and colonialism – systems of oppression inspired by European ideologies. From the As a safe space, the ZAM studio serves as 1960s onward, journalism, research, critical a hub and outpost to the network, friends, thinking and storytelling have always been partners and audiences worldwide. Owning key factors in the campaigns against these such a base in Amsterdam, 700+ African ‘crimes against humanity’. From 1997, ZAM creatives in the fields of (investigative) was published by the Netherlands institue for journalism, photography, the arts and opinion, Southern Africa (NiZA). are now able to present their works to the public in an appealing and professional This is Nelson’s Mandela favorite phrase from way and without the risk of intimidation William Ernest Henley’s poem Invictus: “I or prosecution.

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THE NETWORK Members 1233 Interaction with 780 Since 1997, ZAM has built a network of creatives in African countries and the African countries 35 diaspora. More than 1200 writers, journalists, Countries 15 photographers, designers and artists have international participated in collaborations and contributed to the magazine. From 1997 until 2007 the network concentrated on countries in Gender the southern African region: South Africa, female 47 Zimbabwe, Angola, Mozambique, Namibia, male 49 Zambia, Lesotho, Swaziland, Botswana and other 1 Malawi. At the end of 2007, the publication of the magazine was brought under the unknown 3 governance of a new, independent entity. The magazine’s focus was no longer limited to the Average age 36 southern African region. With the transition came a new editorial policy and restyling with much more emphazis on arts and culture. In Disciplines: 2012 another transition turned ZAM into an —journalists English language multimediaplatform with —investigative journalists predominantly, but not exclusively, online —writers & essayists publishing as well as events and project —opinionmakers collaborations. —photographers ZAM has consistently expanded its network —activists ever since. People join the network through —performing artists collaborations with our editor and organising —visual artists teams. The following countries top the list —curators of associated participants in the network: —art reviewers South Africa, Nigeria, Kenya, Ghana, —filmmakers Zimbabwe, Uganda, Somalia, Mali, Cameroon —designers and the DRC.

Demographics

An index of people who became part of the network in collaborations is presently in the making. The following statistics are estimates:

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STUDIO ZAM • it functions as a bridgehead between members of our network and international ‘An Amsterdam December media and cultural institutions. is foreign to our bones Yet here we are at home Tendencies of Western fortification and surrounded by our own’ divide-and-rule are extremely worrysome —From the poem Amsterdam Memories to progressive people. However, technology, by Marius Schoon, South African refugee, globalisation and increasing mobility has also 1987. proven to be helpful in overcoming the gap between the global ‘North’ and ‘South’. The The Amsterdam based Studio ZAM hosts the world has become more transnational. With editorial team as well as the projects, network its meet-ups, (book) launches, collaborations and events organizers. and research facilities, Studio ZAM wants to be the embodiment of such a world. The editorial content is primarily driven by the members of the network. Ideas for stories, essays, investigations, blogs, projects and events are digested, analyzed and appraised in continued interaction with the authors, creatives and researchers. Team members assist in the development and editing of productions. Through ZAM’s international network, publication platforms are notified of stories and projects that might be of interest to them. The Studio also operates as a back office and help desk when additional research or legal support is needed.

Bringing together the digitally acquired input and being a transit house for visiting members of the network, the ZAM Studio flourishes as a pool of cross fertilization, Zanele Muholi and Mario Macilau at Studio ZAM. synergy and co-creation.

The Studio’s location is historically defined. It has many advantages:

• it guarantees a safe space for members of the network • It still guarantees faster and safer connections. Ironically, connections between Africa and Europe are often better than between African countries; • It guarantees faster and safer transfers of fees; Neo Matloga visiting the library at Studio ZAM.

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PARTNERSHIPS

ZAM has built partnerships with a wide range of institutions of (investigative) journalist collectives, including media houses, galleries, theatres, festivals and creative studios.

A major partner, the African Investigative Publishing Collective, has been established in 2013 with the support of ZAM.

ZAM is a member of the Global Investigative Journalism Network (GIJN). The annual ZAM Nelson Mandela Lecture has the support of the Nelson Mandela Foundation (Johannesburg).

Apartheid Revisted installation at the 2019 Nelson Mandela Lecture by ZAM partner, Studio Ruiter Janssen.

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STATISTICS

ZAM Digital ZAM Print

ZAM Attendance

Nelson Mandela Lecture | 700 attendees Interviews, comments, lectures | 40-50 p/annum Infodesk requests | 250-300 p/annum Studio events | 12 p/annum

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CORE ACTIVITIES

Our objectives translate into the following: 1. ZAM serves as a platform to introduce the works of African creatives to international audiences by: • building and maintaining a leading network; • early identification of projects and career developments of members (research) • advocating the works of members to interest parties (‘knowledge centre’) • creating accessibility of stories/images in our library and database.

5. ZAM introduces new perspectives about African issues into public discourse for global impact by: • publishing (website, magazine newsletter, social media, print) • syndication of stories to media houses and publication platforms • Bureau Afrika, the co-ordinating platform of all activities related to our investigative journalism projects in collaboration with the African Investigative Publishing Collective (AIPC) • Marketing of productions coming out of ZAM’snetwork or collaborations, like the AIPC reports.

6. ZAM provides an incubator space/visitor centre to host exchanges and collaborations around new ideas, creative expression and research by: • The Nelson Mandela Lecture • Studio ZAM: events (book launches, debates, seminars, presentations, (library) Covers of two reports published by ZAM Magazine in collaboration with partners, the African Investigative 7. ZAM continues to build an international Publishing Collective. allience for shared impact by • lobbying among policy makers, journalists and decision makers • media partnerships

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KEY ASSETS

ZAM has unique qualities that enable the execution of our mission. Our keys to success: • the support of ‘ZAMbassadors’ • a rapidly growing network of creatives in African countries and the diaspora; • a standing high profile in the media; • a proven trackrecord; • skills in writing, editing and organisation; • appealing presentation and design; • knowledge & experience; • an extensive library of stories and visuals, established since 1997.

ZAM is an authority in the field of African change. We are often consulted because of our Mandela Landscape by Anton Corbijn and Berend Strik knowledge and experience by educational and donated to ZAM by the artists. cultural institutions, the media, companies and policymakers.

ZAMbassadors

Marlene Dumas Zanele Muholi Nontsikelelo Veleko Anton Corbijn Berend Strik Neo Matloga Adriaan van Dis Conny Braam

Screamblacklips, from selfportrait (2005) by Nontsikelelo Veleko donated to ZAM by the artist.

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MANAGEMENT representatives (to be announced in 2020). This serves two goals: to increase ZAM’s Board of ZAM visibility on the African continent and to keep our finger even more tight on the pulse of Annelies Verdoolaege (chairperson) local developments. Gerard Wieffer (secretary-general) Jan Meijer (treasurer) ZAM Team Ayo Adéné (public health expert & blogger) Maria Kint (consultant in arts and culture) Bart Luirink (editor-in-chief) Randall Maarman (National executive Director Laurens Nijzink (Bureau Afrika co-ordinator) ‘I Protect Me’, Port Elizabeth, Evelyn Groenink (investigations editor) South Africa) Oliver Barstow (webediting and design) Angelique Mbundu (co-director Yangambi Leonie Verburg (assistant marketeer) Foundation and iAfrica Filmfestival) Milan Hermes (editorial co-ordinator) Babah Tarawally (writer, columnist daily Tessa Giller (proofreader) newspaper Trouw, facilitator) Christina Mansson (PhotoEditions) Margriet van der Waal (professor by special appointment of South African Literature, ZAM Nelson Mandela Lecture Culture & History at the University of Amsterdam, European Cultural Studies at Steering commitee: Monique ten Berge, Bart University of Groningen) Luirink, Laurens Nijzink.

Key people in African countries Patrons: Conny Braam, Adriaan van Dis, Hennah Draaibaar, Marjan Goslings, Femke ZAM is currently formalizing established Halsema, Zakes Mda, Mpho Tutu, Henk Wals. relationships with key contacts in 8 African countries. As a result, key people will be Ambassador: Boris Dittrich. enabled to operate as local/regional ZAM

Adriaan van Dis introducing Sisonke Msimang at the 2019 Nelson Mandela Lecture at the International Theatre Amsterdam.

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TRACKRECORD

Nelson Mandela (1918 – forever) • Homage to Nelson Mandela, Stadsschouwburg, December 2013 • ZAM Special: De Toekomst van Nelson Mandela (distribution appr. 48.000 copies) • The Nelson Mandela Lecture, February 2019 • The 2019 Nelson Mandela Lecture Stamp, Marlene Dumas & Ruiter Janssen, 10 ZAM Magazine Online. Screen shot of Photo edition #4 February 2019 Nothing’s in Vain by Emmanuelle Andrianjafy.

Investigative Journalism

• The Fair Trade Chocolate Rip-Off, November, 2012 • African Oligarchs. The Plunderroute to Panama, October 2017 • The Last Resource. Risking Death to Feed our Kids, May, 2019 • The Associates. Handling Business for African Tabloid, a special issue of Kleptocrats, June 2019 ZAM Magazine. • Public Disservice. How poor African Photography | Pieter countries waste billions, July 2019. van der Houwen. Design | Erik . Special publications Kessels

• African Tabloid, print magazine, Pieter van der Houwen & Erik Kessels, November 2015 • Between Bitter Almonds and Good Hope, online magazine Evelyn Groenink & Judith Westerveld, October 2017 • Apartheid Revisited, website & installation. Studio Ruiter Janssen, ZAM, Afdeling Buitengewone Zaken, March 2018 • Photo Editions, featuring Zanele Muholi, Rescuing Mandela from Sainthood by Sisonke Msimang Yasser Booley, Emmanuelle Adrianjafy, published by ZAM as an outcome of the 2019 Nelson Raymond Dakoua, Tsoku Maela Mandela Lecture. • Rescuing Nelson Mandela from Sainthood, Sisonke Msimang, booklet with keynote speech Mandela Lecture

Exhibition

Signs of Solidarity, Dutch campaigns against Apartheid, August, 2014

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CAPACITIES

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NEEDS ASSESSMENT • strenghtening of profile; stronger (social) media visibility In order to reach our ambitious objectives, • business approach towards sharing of ZAM has to gear up. knowledge and connections. Not all information is free. ZAM will switch to • expansion of capacity, especially in the field a more enterpreneurial approach when of PR, coordination and marketing ZAM it comes to delivering knowlegde and needs additional capacity. information to third parties. • through fundraising, syndication, ‘friends model’ and ‘Art for ZAM’ ZAM increased efforts to raise more money • institutionalisation of expertise, knowledge and connections • building (physical) representation of ZAM in African regions

African Tabloid, back cover featuring an image by Pieter van ZAM Magazine, Autumn 2009. Cover image: Zanele Muholi / der Houwen. Also published as the ‘Feel safe’ poster by ZAM. courtesy of Michael Stevenson Gallery, Cape Town.

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BUDGET

Financing a platform like ZAM is not easy but, as we have proven in the past years with creative revenue models, not altogether impossible. We are grateful for the subsidies, grants, sponsorships and donations we have received in the past which have allowed us to execute the projects we aimed for. Even more grateful are we for the donations received from artists in the form of valuable work which has not only provided much needed income but has put ZAM solidly on the map as a serious platform in the art world worthy of attention and support. A number of these artworks are still available at the ZAM offices, to be sold in the future to continue to provide much needed cashflow.

Emphasis in the coming years will be on increasing ZAM’s self-generated income through these kinds of support forms and by focusing on generating more income through syndication and the ‘sale’ of knowledge.

As a registered non-profit organisation, ZAM Thabile, Parktown (2015) by Zanele Muholi donated to ZAM by the artist. has been accredited an ANBI Status by the Dutch tax authority. Private donations to ZAM are therefore deductible.

The annual budget, overview of a financial resources implementation plan, and a partnership brief are available on demand.

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