Average Weekly Circulation ABC Jan-Dec ’09; 5,760 Average Weekly Readership JICREG Apr ’10; 16,142
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Average Weekly Circulation ABC Jan-Dec ’09; 5,760 Average Weekly Readership JICREG Apr ’10; 16,142 CHARVIL YATTENDON CHIEVELEY TILEHURST WELFORD HERMITAGE READING EASTON BRADFIELD WOODLEY CURRIDGE CALCOT COLD ASH SOUTHEND THEALE BAGNOR PINGEWOOD WINNERSH BEENHAM M4 SHAW SHINFIELD WOKINGHAM NEWBURY THATCHAM UFTON NERVET BURGHFIELD COMMON MORTIMER GORE END A339 CROOKHAM FARLEY HILL ADBURY HEADLEY PAMBER HEATH RISELEY EVERSLEY HIGHCLERE TADLEY HECKFIELD YATELEY ECCHINSWELL BRAMLEY KINGSCLERE RAMSDELL ELVETHAM CRUX EASTON ROTHERWICK HARTLEY WINTNEY HARE WARREN HANNINGTON IBWORTH CHINEHAM HOOK BINLEY DUNLEY WHITNAL FLEET ANDWELL NEWFOUND BASINGSTOKE A ST MARY BOURNE GREYWELL 287 OVERTON ODIHAM LOWER WYKE EWSHOT WHITCHURCH STEVENTON TUNWORTH CRONDALL DUMMER HERRIARD RUNWICK LONGPARISH NUTLEY FORTON BENTLEY A303 WOODMANCOTT LASHAM BRADLEY SHALDEN BINSTED WONSTON WEST STRATTON MICHELDEVER WYCK UPPER WIELD THEDDEN ALTON KINGSLEY CHILBOLTON DOWN SWARRATON SOUTH WONSTON OAKHANGER LINDFORD FOUR MARKS BORDON FOBDOWN BIGHTON LITTLETON KINGS WORTHY SELBORNE NEW ALRESFORD EAST TISTED A3 MONKWOOD COLEMORE WINCHESTER A31 GREATHAM HAWKLEY LANGLEY CHERITON BRAMDEAN Established 1973 Frequency Weekly (Monday) Cover price 35p Content Home Services Sport Music Leisure Memories on Monday Monday Interview Postal sector breakdown Sector Circulation RG20 5 16 RG21 3 152 RG21 4 85 RG21 5 292 RG21 6 40 RG21 7 558 RG21 8 293 RG22 4 1213 RG22 5 272 RG22 6 643 RG23 7 78 RG23 8 170 RG24 7 114 RG24 8 499 RG24 9 351 RG25 2 24 RG25 3 67 RG26 3 208 RG26 4 76 RG26 5 343 RG27 0 38 RG27 8 25 RG27 9 102 RG28 7 31 RG29 1 70 Totals: 5760 Readership Analysis Readership by demographic group Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 16,142 7,943 8,200 1,936 2,715 3,421 3,080 2,367 2,623 9,819 6,323 49% 51% 12% 17% 21% 19% 15% 16% 61% 39% Readerships by location & demographics Location Adult AIR AIR % Men Women age 15-24 age 25-34 age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Andover Rural 88 0.39 43 45 8 10 17 18 16 10 9 53 35 31 Basingstoke 13567 14.1 6662 6904 1682 2413 2875 2536 1906 1255 899 8006 5561 4851 Hook 712 3.12 350 362 79 87 155 149 113 73 57 510 202 235 Kingsclere Tadley 1776 9.02 888 888 167 205 375 378 332 192 127 1250 526 643 Source: JICREG April 2010 Area Demographics BG UK Count % Count % Index AGE RANGE 15-24 21,101 14.99 8,049,006 15.93 94 25-34 17,515 12.44 7,564,137 14.97 83 35-44 28,034 19.91 9,093,500 17.99 111 45-54 28,114 19.97 8,043,911 15.91 125 55-64 20,697 14.70 7,455,622 14.75 100 65+ 25,323 17.99 10,336,964 20.45 88 SOCIAL GRADE ABC1 87,722 62.31 27,371,569 54.16 115 C2DE 53,064 37.69 23,171,571 45.85 82 GENDER Male 69,222 49.17 24,586,341 48.64 101 Female 71,563 50.83 25,956,799 51.36 99 MARITAL STATUS Single 21,968 15.60 11,482,692 22.72 69 Married 100,503 71.39 31,596,059 62.51 114 Wid/div/sep 18,314 13.01 7,464,389 14.77 88 CHILDREN IN HOUSEHOLD No children 83,152 59.06 34,133,577 67.53 87 1 child 25,275 17.95 7,590,699 15.02 120 2 children 26,605 18.90 6,586,097 13.03 145 3+ children 5,753 4.09 2,232,767 4.42 93 HOUSEHOLD SIZE (Base: households) 1 person 14,629 20.20 7,488,038 28.42 71 2 people 23,128 31.93 9,285,817 35.24 91 3 people 14,390 19.87 4,105,031 15.58 128 4 people 15,005 20.72 3,856,704 14.64 142 5+ people 5,287 7.30 1,615,700 6.13 119 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 11,377 15.71 5,854,483 22.22 71 £10,000 - £16,999 11,091 15.31 5,517,221 20.94 73 £17,000 - £22,999 9,559 13.20 3,405,009 12.92 102 £23,000 - £29,999 8,371 11.56 3,083,208 11.70 99 £30,000 - £39,999 10,277 14.19 3,381,041 12.83 111 £40,000+ 21,764 30.05 5,110,328 19.39 155 PERSONAL INCOME £6,999 or less 28,015 19.90 11,536,510 22.83 87 £7,000 to £12,999 23,974 17.03 10,392,206 20.56 83 £13,000 to £19,999 27,633 19.63 8,987,455 17.78 110 £20,000 to £26,999 17,843 12.67 6,377,992 12.62 100 £27,000 to £36,999 15,250 10.83 4,592,706 9.09 119 £37,000 to £49,999 8,570 6.09 2,339,746 4.63 131 £50,000 or over 8,943 6.35 1,760,770 3.48 182 None 10,558 7.50 4,555,755 9.01 83 Source: TGI 2008 Base: Adults 15+, unless otherwise stated Average Weekly Circulation ABC Jan-Dec ’09; 16,434 Average Weekly Readership JICREG Apr ’10; 44,577 PEASEMORE BEEDON TOKERS GREEN SHIPLAKE EASTBURY ASHAMPSTEAD M PANGBOURNE DUNSDEN 4 CHARVIL YATTENDON WESTON CHIEVELEY TILEHURST HERMITAGE BRADFIELD READING WOODLEY NEWTOWN BOXFORD CURRIDGE CALCOT THEALE CHILTON BAGNOR COLD ASH SOUTHEND RADLEY ELCOT PINGEWOOD WINNERSH BEENHAM HUNGERFORD SHAW SHINFIELD WOKINGHAM NEWBURY THATCHAM UFTON NERVET KINTBURY BURGHFIELD COMMON MORTIMER INKPEN GORE END A339 CROOKHAM FARLEY HILL HAM ADBURY HEADLEY PAMBER HEATH RISELEY EVERSLEY COMBE EAST END TADLEY HECKFIELD YATELEY HENLEY ECCHINSWELL BRAMLEY FACCOMBE KINGSCLERE RAMSDELL ELVETHAM VERNHAM DEAN CRUX EASTON ROTHERWICK HARTLEY WINTNEY CONHOLT UPTON HARE WARREN HANNINGTON IBWORTH CHINEHAM HOOK BINLEY DUNLEY TANGLEY WHITNAL FLEET STOKE ANDWELL NEWFOUND BASINGSTOKE A GREYWELL 287 HATHERDEN OVERTON ODIHAM LOWER WYKE EWSHOT FINKLEY WHITCHURCH STEVENTON TUNWORTH CRONDALL WEYHILL DUMMER ANDOVER HERRIARD RUNWICK LONGPARISH NUTLEY FORTON BENTLEY RED RICE A 303 WOODMANCOTT LASHAM BRADLEY SHALDEN WHERWELL BINSTED WONSTON WEST STRATTON MICHELDEVER WYCK UPPER WIELD THEDDEN ALTON LECKFORD KINGSLEY CHILBOLTON DOWN SWARRATON SOUTH WONSTON OAKHANGER LINDFORD FOUR MARKS BORDON MARSH COURT FOBDOWN BIGHTON LITTLETON KINGS WORTHY SELBORNE HOUGHTON UP SOMBORNE NEW ALRESFORD EAST TISTED A3 MONKWOOD COLEMORE WINCHESTER A31 GREATHAM HAWKLEY LANGLEY CHERITON BRAMDEAN LISS RAKE DUNBRIDGE PRIVETT BEAUWORTH TIMSBURY HURSLEY TWYFORD STEEP Established 1878 Frequency Weekly (Thursday) Cover price 55p Content Homes and Gardens Business Leisure Jobs Wheels Home Services Sport Postal sector breakdown Sector Circulation RG20 5 80 RG21 3 518 RG21 4 232 RG21 5 665 RG21 6 40 RG21 7 1946 RG21 8 1330 RG22 4 2400 RG22 5 1110 RG22 6 1198 RG23 7 360 RG23 8 455 RG24 7 498 RG24 8 1396 RG24 9 623 RG25 2 394 RG25 3 381 RG26 3 653 RG26 4 317 RG26 5 285 RG27 0 199 RG27 8 84 RG27 9 575 RG28 7 236 RG29 1 333 SP10 1 66 SP10 2 27 SP10 3 16 SP10 4 17 Totals: 16434 Readership Analysis Readership by demographic group Adults Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE 44,577 21,949 22,628 5,404 7,309 9,217 8,483 6,686 7,478 27,923 16,654 49% 51% 12% 16% 21% 19% 15% 17% 63% 37% Readerships by location & demographics Location Adult AIR AIR % Men Women age 15-24 age 25-34 age 35-44 age 45-54 age 55-64 age 65-74 age 75+ ABC1 C2DE Circulation Andover 341 1.06 162 179 42 49 63 60 55 39 33 175 167 126 Andover Rural 668 2.95 326 341 59 78 127 135 125 77 67 405 263 236 Basingstoke 36275 37.69 17841 18434 4526 6301 7491 6743 5278 3403 2533 22179 14096 13546 Hook 3605 15.82 1771 1834 400 440 790 760 568 364 284 2586 1019 1191 Kingsclere Tadley 3688 18.72 1848 1840 377 442 747 784 660 403 276 2578 1109 1335 Source: JICREG April 2010 Area Demographics BG UK Count % Count % Index AGE RANGE 15-24 25,315 14.97 8,049,006 15.93 94 25-34 21,037 12.44 7,564,137 14.97 0.278 35-44 33,659 19.91 9,093,500 17.99 0.37 45-54 33,503 19.81 8,043,911 15.91 0.417 55-64 24,652 14.58 7,455,622 14.75 0.331 65+ 30,918 18.29 10,336,964 20.45 0.299 SOCIAL GRADE ABC1 103,413 61.17 27,371,569 54.16 113 C2DE 65,674 38.84 23,171,571 45.85 85 GENDER Male 82,792 48.96 24,586,341 48.64 101 Female 86,293 51.04 25,956,799 51.36 99 MARITAL STATUS Single 119,838 70.87 31,596,059 62.51 113 Married 26,599 15.73 11,482,692 22.72 69 Wid/div/sep 22,648 13.39 7,464,389 14.77 91 CHILDREN IN HOUSEHOLD No children 100,265 59.30 34,133,577 67.53 88 1 child 30,348 17.95 7,590,699 15.02 120 2 children 31,638 18.71 6,586,097 13.03 144 3+ children 6,834 4.04 2,232,767 4.42 91 HOUSEHOLD SIZE (Base: households) 1 person 18,176 20.88 7,488,038 28.42 73 2 people 27,614 31.72 9,285,817 35.24 90 3 people 17,257 19.82 4,105,031 15.58 127 4 people 17,789 20.43 3,856,704 14.64 140 5+ people 6,235 7.16 1,615,700 6.13 117 COMBINED HOUSEHOLD INCOME (Base: households) Up To £9,999 14,197 16.31 5,854,483 22.22 73 £10,000 - £16,999 13,770 15.82 5,517,221 20.94 76 £17,000 - £22,999 11,610 13.34 3,405,009 12.92 103 £23,000 - £29,999 10,180 11.69 3,083,208 11.70 100 £30,000 - £39,999 12,246 14.07 3,381,041 12.83 110 £40,000+ 25,067 28.80 5,110,328 19.39 148 PERSONAL INCOME £6,999 or less 34,173 20.21 11,536,510 22.83 89 £7,000 to £12,999 29,379 17.38 10,392,206 20.56 85 £13,000 to £19,999 33,403 19.75 8,987,455 17.78 111 £20,000 to £26,999 21,406 12.66 6,377,992 12.62 100 £27,000 to £36,999 18,067 10.69 4,592,706 9.09 118 £37,000 to £49,999 10,064 5.95 2,339,746 4.63 129 £50,000 or over 10,089 5.97 1,760,770 3.48 171 None 12,505 7.40 4,555,755 9.01 82 Source: TGI 2008 Base: Adults 15+, unless otherwise stated.