DOCSLIB.ORG

TEAM Ling 01 599305 Ffirs.Qxd 7/15/05 6:50 PM Page I

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
TEAM Ling 01 599305 Ffirs.Qxd 7/15/05 6:50 PM Page I TEAM LinG 01_599305_ffirs.qxd 7/15/05 6:50 PM Page i Google™ Search & Rescue FOR DUMmIES‰ 01_599305_ffirs.qxd 7/15/05 6:50 PM Page ii 01_599305_ffirs.qxd 7/15/05 6:50 PM Page iii Google™ Search & Rescue FOR DUMmIES‰ by Brad Hill 01_599305_ffirs.qxd 7/15/05 6:50 PM Page iv GoogleTM Search & Rescue For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. Google is a trademark of Google, Inc. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REP- RESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CON- TENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CRE- ATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CON- TAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR- THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFOR- MATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2005924613 ISBN-13: 978-0-7645-9930-9 ISBN-10: 0-7645-9930-5 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1B/QT/QY/QV/IN 01_599305_ffirs.qxd 7/15/05 6:50 PM Page v About the Author Brad Hill has worked in the online field since 1992 and is regarded as a pre- eminent advocate of the online experience. As a best-selling author of books and in his columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices. Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month catalog selection. Brad’s titles in the For Dummies series include Internet Searching For Dummies, Building Your Business with Google For Dummies, and Yahoo! For Dummies. He operates the Search Report Web site (www.TheSearchReport.com) and is a staff blogger at WeblogsInc (www.weblogsinc.com). Brad is often consulted in the media’s coverage of the Internet. He appears on television and radio Webcasts and is quoted in publications such as Business Week, the New York Times, and PC World. Brad doesn’t get outdoors much. Sunshine baffles him. As compensation, he is listed in Who’s Who and is a member of The Author’s Guild. 01_599305_ffirs.qxd 7/15/05 6:50 PM Page vi 01_599305_ffirs.qxd 7/15/05 6:50 PM Page vii Author’s Acknowledgments Every book is a partnership of author and editor. Susan Pink is the editor of this book and a collaborator in other projects as well. Her keenness, careful reading, and incisive comments shine through every paragraph . except for the extra chapter I slipped in at the last second. You’ll know it when you see it. Besides being an unusually fine editor who makes me look a lot better than I would without her, Susan has a gift for remaining calm during the most intense deadline crises. She also laughs at all the right times. Colin Banfield had the challenging job of technical editor. His insights were invaluable. Many thanks to Tom Stocky at Google for his unflinching willingness to answer my seemingly endless, detailed questions. Melody Layne at Wiley Publishing nursed this project from the start, getting it off the ground quickly and helping shape its focus. I’m very thankful. Mary Corder pulled me into the For Dummies family several years ago, and is, by now, sick of seeing her name pop up in my acknowledgments. But I am for- ever grateful, so she’ll have to deal with it. Many thanks to all the copy editors and production experts who pored over every page of the manuscript. Finally, I’d like to thank the Pulitzer Committee for this fine honor. Oops . that speech is from an alternate reality. 01_599305_ffirs.qxd 7/15/05 6:50 PM Page viii Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Composition Services Media Development Project Coordinator: Adrienne Martinez Project Editor: Susan Pink Layout and Graphics: Carl Byers, Acquisitions Editor: Melody Layne Barry Offringa, Julie Trippetti Technical Editor: Colin Banfield Proofreaders: Leeann Harney, Jessica Kramer, Editorial Manager: Carol Sheehan Joe Niesen, TECHBOOKS Production Services Media Development Supervisor: Richard Graves Indexer: TECHBOOKS Production Services Editorial Assistant: Amanda Foxworth Special Help Tom Stocky Cartoons: Rich Tennant (www.the5thwave.com) Publishing and Editorial for Technology Dummies Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies Diane Graves Steele, Vice President and Publisher Joyce Pepple, Acquisitions Director Composition Services Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services 02_0599305_ftoc.qxd 7/15/05 6:51 PM Page ix Contents at a Glance Introduction ................................................................1 Part I: Jumping Into Google ..........................................9 Chapter 1: Google Saves the Day, Every Day ...............................................................11 Chapter 2: Reclaiming Your Time from Wasteful Searching .......................................21 Part II: Taming Google ...............................................49 Chapter 3: Recovering the Facts: Using Google as an Answer Engine .....................51 Chapter 4: Froogle and Google Catalogs Rescue Your Gift List .................................65 Chapter 5: Saving Yourself from TV News with Google News ...................................85 Chapter 6: Preserving Online Conversations with Google Groups ...........................97 Chapter 7: Mapping the Web’s Terrain .......................................................................125 Part III: Specialty Searching ....................................133 Chapter 8: Searching the Neighborhood ....................................................................135 Chapter 9: Shining the Search Spotlight on Specialty Categories ...........................167 Chapter 10: The Professional Rescue Team at Google Answers .............................175 Chapter 11: Experimenting in Google Labs ................................................................193 Part IV: Putting Google to Work ................................211 Chapter 12: Lifelines: Googling from Anywhere ........................................................213 Chapter 13: Reclaiming Your Lost Stuff: Google Desktop to the Rescue ................225 Chapter 14: Saved by a Thread: Reinventing E-mail with Gmail .............................233 Chapter 15: Giving Your Visitors a Leg Up: Google on Your Site .............................245 Part V: The Business of Google ..................................253 Chapter 16: Bringing Google and Its Users to Your Site ...........................................255
Load more

Recommended publications
  • Annual Report 2018
    Pakistan Telecommunication Company Limited Company Telecommunication Pakistan PTCL PAKISTAN ANNUAL REPORT 2018 REPORT ANNUAL /ptcl.official /ptclofficial ANNUAL REPORT Pakistan Telecommunication /theptclcompany Company Limited www.ptcl.com.pk PTCL Headquarters, G-8/4, Islamabad, Pakistan Pakistan Telecommunication Company Limited ANNUAL REPORT 2018 Contents 01COMPANY REVIEW 03FINANCIAL STATEMENTS CONSOLIDATED Corporate Vision, Mission & Core Values 04 Auditors’ Report to the Members 129-135 Board of Directors 06-07 Consolidated Statement of Financial Position 136-137 Corporate Information 08 Consolidated Statement of Profit or Loss 138 The Management 10-11 Consolidated Statement of Comprehensive Income 139 Operating & Financial Highlights 12-16 Consolidated Statement of Cash Flows 140 Chairman’s Review 18-19 Consolidated Statement of Changes in Equity 141 Group CEO’s Message 20-23 Notes to and Forming Part of the Consolidated Financial Statements 142-213 Directors’ Report 26-45 47-46 ہ 2018 Composition of Board’s Sub-Committees 48 Attendance of PTCL Board Members 49 Statement of Compliance with CCG 50-52 Auditors’ Review Report to the Members 53-54 NIC Peshawar 55-58 02STATEMENTS FINANCIAL Auditors’ Report to the Members 61-67 Statement of Financial Position 68-69 04ANNEXES Statement of Profit or Loss 70 Pattern of Shareholding 217-222 Statement of Comprehensive Income 71 Notice of 24th Annual General Meeting 223-226 Statement of Cash Flows 72 Form of Proxy 227 Statement of Changes in Equity 73 229 Notes to and Forming Part of the Financial Statements 74-125 ANNUAL REPORT 2018 Vision Mission To be the leading and most To be the partner of choice for our admired Telecom and ICT provider customers, to develop our people in and for Pakistan.
    [Show full text]
  • IJIMAI20163 6.Pdf
    INTERNATIONAL JOURNAL OF INTERACTIVE MULTIMEDIA AND ARTIFICIAL INTELLIGENCE ISSN: 1989-1660–VOL. III, NUMBER 6 IMAI RESEARCH GROUP COUNCIL Executive Director - Dr. Jesús Soto Carrión, Pontifical University of Salamanca, Spain Research Director - Dr. Rubén González Crespo, Universidad Internacional de La Rioja - UNIR, Spain Financial Director - Dr. Oscar Sanjuán Martínez, ElasticBox, USA Office of Publications Director - Lic. Ainhoa Puente, Universidad Internacional de La Rioja - UNIR, Spain Director, Latin-America regional board - Dr. Carlos Enrique Montenegro Marín, Francisco José de Caldas District University, Colombia EDITORIAL TEAM Editor-in-Chief Dr. Rubén González Crespo, Universidad Internacional de La Rioja – UNIR, Spain Associate Editors Dr. Jordán Pascual Espada, ElasticBox, USA Dr. Juan Pavón Mestras, Complutense University of Madrid, Spain Dr. Alvaro Rocha, University of Coimbra, Portugal Dr. Jörg Thomaschewski, Hochschule Emden/Leer, Emden, Germany Dr. Carlos Enrique Montenegro Marín, Francisco José de Caldas District University, Colombia Dr. Vijay Bhaskar Semwal, Indian Institute of Technology, Allahabad, India Editorial Board Members Dr. Rory McGreal, Athabasca University, Canada Dr. Abelardo Pardo, University of Sidney, Australia Dr. Hernán Sasastegui Chigne, UPAO, Perú Dr. Lei Shu, Osaka University, Japan Dr. León Welicki, Microsoft, USA Dr. Enrique Herrera, University of Granada, Spain Dr. Francisco Chiclana, De Montfort University, United Kingdom Dr. Luis Joyanes Aguilar, Pontifical University of Salamanca, Spain Dr. Ioannis Konstantinos Argyros, Cameron University, USA Dr. Juan Manuel Cueva Lovelle, University of Oviedo, Spain Dr. Pekka Siirtola, University of Oulu, Finland Dr. Francisco Mochón Morcillo, National Distance Education University, Spain Dr. Manuel Pérez Cota, University of Vigo, Spain Dr. Walter Colombo, Hochschule Emden/Leer, Emden, Germany Dr. Javier Bajo Pérez, Polytechnic University of Madrid, Spain Dr.
    [Show full text]
  • How to Set up Google Alerts
    How To Set Up Google Alerts 1) Type google alerts in your browser Type Google Alerts in your browser and click on www.google.com/alerts 2) Set up your alerts In Search Query put in the topics you want google to source out for you. It might be of interest to have your name, your company domain, competitors domains, keywords you'd like to source information about or whatever you'd like to research. Enter the email address you want the alerts to go to. 3) Verify your alert Login into your email address that the alert is going to and verify it by clicking on the link. 4) Set up folders/labels so alerts skip your inbox (we will use Gmail for this example) 1) Tick the alerts that have come to your inbox. 2) Click on More, in the drop down menu choose 'Filter messages like these' 5) Create filter 1) Just click on 'create filter with this search' 6) Applying label/folder for alert to skip inbox. (Gmail calls folders labels, you can set them up under 'settings', 'labels'. 1) Tick skip the inbox (helps keep your inbox free) 2) Tick apply label 3) Choose what label (Here we have called it Alerts) 4) Tick to apply other alerts if found any 5) Create filter This is one easy way for information you are interested in to come to you. By setting up Alert Folders or Labels as Gmail calls them, they won't clog up your inbox, keeping it clear and leaving you to your choosing when you want to check your alerts for any useful information.
    [Show full text]
  • PDF a Parent and Carer's Guide to Google Safesearch and Youtube Safety Mode
    A parent and carer’s guide to Google SafeSearch and YouTube Safety Mode Google is the most used search engine in the world and users can type in a word, expression, phrase or sentence in more than 100 languages and receive instant results in text, images or videos. YouTube is ranked as the world second largest search engine, with over 1 billion users that each day watch a billion hours of videos. With limited ways to control content, the Google and YouTube platforms can be challenge for parents and carers because there are hundreds of thousands of videos, images and other content that may not be considered appropriate for children or young people. This article explains why it may be useful to filter search results on Google and YouTube and how parents and carers can engage safety settings on these two platforms. Please note – the weblinks in this document are only available in English language. Is Google content appropriate for children and young people? A Google query lasts less than half a second, however there are many more steps involved before a final result is provided. This video from Google illustrates exactly how a Google search works. When Google realized that the results of an unfiltered Google search contained content that is not always appropriate for children, Google then developed SafeSearch so that children could safely find documents, images, and videos within the Google database. Is YouTube content appropriate for children and young people? Google purchased YouTube in 2006 with the idea that YouTube would provide a marketing hub as more viewers and advertisers chose the Internet over television.
    [Show full text]
  • The Effectiveness of Application Permissions
    The Effectiveness of Application Permissions Adrienne Porter Felt,∗ Kate Greenwood, David Wagner University of California, Berkeley apf, kate eli, [email protected] Abstract cations’ permission requirements up-front so that users can grant them during installation. Traditional user-based permission systems assign the Traditional user-based permission systems assign the user’s full privileges to all applications. Modern plat- user’s full privileges to all of the user’s applications. In forms are transitioning to a new model, in which each the application permission model, however, each appli- application has a different set of permissions based on cation can have a customized set of permissions based its requirements. Application permissions offer several on its individual privilege requirements. If most applica- advantages over traditional user-based permissions, but tions can be satisfied with less than the user’s full priv- these benefits rely on the assumption that applications ileges, then three advantages of application permissions generally require less than full privileges. We explore over the traditional user-based model are possible: whether that assumption is realistic, which provides in- sight into the value of application permissions. • User Consent: Security-conscious users may be We perform case studies on two platforms with appli- hesitant to grant access to dangerous permissions cation permissions, the Google Chrome extension sys- without justification. For install-time systems, this tem and the Android OS. We collect the permission re- might alert some users to malware at installation; quirements of a large set of Google Chrome extensions for time-of-use systems, this can prevent an in- and Android applications.
    [Show full text]
  • Appendix 1 - 5 Appendix 1 - Questionnaire for Colleges
    Appendix 1 - 5 Appendix 1 - Questionnaire for Colleges Declaration: I, Rajeev Ghode, persuing my Ph.D. in Department of Communication Studies, Pune University. Title of Ph.D. Research is "To study potential and challenges in the use and adoption of ICT in Higher Education"For this research purpose, I want to collect quantitative data from all the professors of colleges which are affiliated to Pune University. I ensure that all the data collected will be used only for the Ph.D. research and secrecy of the data will be maintained. I appreciate you for spending your valuable time to fill this questionnaire. Thanking You <•;. Prof. Rajeev Ghode Questionnaire Name of the College Address/City 1 Arts Science and Commerce College 1 Arts Science and Commerce College with Computer Science Type of College 1 Commerce and BBA Q B.Ed. College 1 1 Law Institutional ICT Infrastructure Sr. ICT Infrastructure Yes No Provision in near No. future 1. Multimedia /Conference Hall 2. Computer Lab 3. Internet Connectivity in Campus 4. Digital Library 5. Website 6. Organization e-mail Server 7. Blog Appendix - I Sr. ICT Infrastructure Yes No Provision in near No. future 8. Presence on SNS 9. Online Admission System 10. Online/Offline Examination Application 11. Biometric Attendance 12. Student Management System 13. Professional membership for online journals Department-wise ICT Infrastructure Sr. ICT Infrastructure Yes No Provision in near No. future 1. Do you have separate Desktops for faculties in every department? 2. Do you have separate Laptops for every department? 3. Does every department have LCD Projector? 4.
    [Show full text]
  • Google™ Safesearch™ and Youtube™ Safety Mode
    Google™ SafeSearch™ and YouTube™ Safety Mode Searching the internet is a daily activity and Google™ is often the first port of call for homework, shopping and finding answers to any questions. But it is important to remember that you, or your children, might come across inappropriate content during a search, even if searching the most seemingly harmless of topics. Google SafeSearch is designed to screen out sites that contain sexually explicit content so they don’t show up in your family’s search results. No filter is 100% accurate, but SafeSearch helps you avoid the stuff you’d prefer not to see or have your kids stumble across. ‘Google’, the Google logo and ‘SafeSearch’ are trademarks or registered trademarks of Google Inc. Google SafeSearch and YouTube Safety Mode | 2 Follow these simple steps to set up Google SafeSearch. 1 Open your web browser and go to google.co.uk 2 Click Settings at the bottom of the page, then click Search settings in the pop-up menu that appears. Google SafeSearch and YouTube Safety Mode | 3 3 On the Search Settings page, tick the Filter explicit results box. Then click Save at the bottom of the page to save your SafeSearch settings. 4 If you have a Google account, you can lock SafeSearch on your family’s computer so that filter explicit results is always in place and no-one except you can change the settings. Click on Lock SafeSearch. If you’re not already signed in to your Google account, you’ll be asked to sign in. 5 Once you’re signed in, click on Lock SafeSearch.
    [Show full text]
  • The Book of Apigee Edge Antipatterns V2.0
    The Book of Apigee Edge Antipatterns Avoid common pitfalls, maximize the power of your APIs Version 2.0 Google Cloud ​Privileged and confidential. ​apigee 1 Contents Introduction to Antipatterns 3 What is this book about? 4 Why did we write it? 5 Antipattern Context 5 Target Audience 5 Authors 6 Acknowledgements 6 Edge Antipatterns 1. Policy Antipatterns 8 1.1. Use waitForComplete() in JavaScript code 8 1.2. Set Long Expiration time for OAuth Access and Refresh Token 13 1.3. Use Greedy Quantifiers in RegularExpressionProtection policy​ 16 1.4. Cache Error Responses 19 1.5. Store data greater than 512kb size in Cache ​24 1.6. Log data to third party servers using JavaScript policy 27 1.7. Invoke the MessageLogging policy multiple times in an API proxy​ 29 1.8. Configure a Non Distributed Quota 36 1.9. Re-use a Quota policy 38 1.10. Use the RaiseFault policy under inappropriate conditions​ 44 1.11. Access multi-value HTTP Headers incorrectly in an API proxy​ 49 1.12. Use Service Callout policy to invoke a backend service in a No Target API proxy 54 Google Cloud ​Privileged and confidential. ​apigee 2 2. Performance Antipatterns 58 2.1. Leave unused NodeJS API Proxies deployed 58 3. Generic Antipatterns 60 3.1. Invoke Management API calls from an API proxy 60 3.2. Invoke a Proxy within Proxy using custom code or as a Target 65 3.3. Manage Edge Resources without using Source Control Management 69 3.4. Define multiple virtual hosts with same host alias and port number​ 73 3.5.
    [Show full text]
  • Apigee X Migration Offering
    Apigee X Migration Offering Overview Today, enterprises on their digital transformation journeys are striving for “Digital Excellence” to meet new digital demands. To achieve this, they are looking to accelerate their journeys to the cloud and revamp their API strategies. Businesses are looking to build APIs that can operate anywhere to provide new and seamless cus- tomer experiences quickly and securely. In February 2021, Google announced the launch of the new version of the cloud API management platform Apigee called Apigee X. It will provide enterprises with a high performing, reliable, and global digital transformation platform that drives success with digital excellence. Apigee X inte- grates deeply with Google Cloud Platform offerings to provide improved performance, scalability, controls and AI powered automation & security that clients need to provide un-parallel customer experiences. Partnerships Fresh Gravity is an official partner of Google Cloud and has deep experience in implementing GCP products like Apigee/Hybrid, Anthos, GKE, Cloud Run, Cloud CDN, Appsheet, BigQuery, Cloud Armor and others. Apigee X Value Proposition Apigee X provides several benefits to clients for them to consider migrating from their existing Apigee Edge platform, whether on-premise or on the cloud, to better manage their APIs. Enhanced customer experience through global reach, better performance, scalability and predictability • Global reach for multi-region setup, distributed caching, scaling, and peak traffic support • Managed autoscaling for runtime instance ingress as well as environments independently based on API traffic • AI-powered automation and ML capabilities help to autonomously identify anomalies, predict traffic for peak seasons, and ensure APIs adhere to compliance requirements.
    [Show full text]
  • Sankei Digital Enabled Data-Driven Decision Making to Assess Website
    Case Study Sankei Digital enabled data-driven decision Partnership making to assess website engagement, user The Japanese newspaper industry is facing a decline in readership due to digitization, an consumption, and pave the path to subscriptions aging print readership, the rise of emerging media, and global economic changes. Print Google, in cooperation with e-Agency, a Google Analytics 360 authorized reseller, newspaper sales in Japan witnessed a more worked with Sankei Digital to match audience segments to different revenue streams than 20-percent decline between 2008 and such as ads and paid content. This enabled them to adopt a set of strategies to engage 2018, indicating that digital transformation with different audiences. is crucial for the continued survival of newspapers. (Source: Nihon Shinbun Kyokai.) The Project Sankei Digital Inc. has been using Google’s ad monetization products since 2004. They Google News Initiative, in cooperation with e-Agency, a Google Analytics 360 authorized reseller, currently use both Google Ad Manager 360 and worked with Sankei Digital to match audience segments to different revenue streams such as Google Analytics 360 to maximize ad revenue. ads and paid content. This enabled them to adopt a set of strategies to engage with different audiences. This collaboration resulted in two key outcomes: Overview 1. Dashboard-based data visualization Sankei Digital provides an array of digital Google and e-Agency built a dashboard to help Sankei Digital analyze their performance for services for Sankei Shimbun Co., Ltd., subscriptions, ad revenue, and user engagement. It was built by using the data framework including an online newspaper.
    [Show full text]
  • Zencam: Context-Driven Control of Continuous Vision Body Cameras
    UI*OUFSOBUJPOBM$POGFSFODFPO%JTUSJCVUFE$PNQVUJOHJO4FOTPS4ZTUFNT %$044 ZenCam: Context-Driven Control of Continuous Vision Body Cameras Shiwei Fang Ketan Mayer-Patel Shahriar Nirjon UNC Chapel Hill UNC Chapel Hill UNC Chapel Hill [email protected] [email protected] [email protected] Abstract—In this paper, we present — ZenCam, which is an this design suits the purpose in an ideal scenario, in many always-on body camera that exploits readily available information situations, the wearer (e.g., a law-enforcement officer) may in the encoded video stream from the on-chip firmware to not be able to predict the right moment to turn the camera on classify the dynamics of the scene. This scene-context is further combined with simple inertial measurement unit (IMU)-based or may completely forget to do so in the midst of an action. activity level-context of the wearer to optimally control the camera There are some cameras which automatically turns on at an configuration at run-time to keep the device under the desired event (e.g., when a gun is pulled), but they miss the “back- energy budget. We describe the design and implementation of story,” i.e., how the situation had developed. ZenCam and thoroughly evaluate its performance in real-world We advocate that body cameras should be always on so that scenarios. Our evaluation shows a 29.8-35% reduction in energy consumption and 48.1-49.5% reduction in storage usage when they are able to continuously capture the scene for an extended compared to a standard baseline setting of 1920x1080 at 30fps period.
    [Show full text]
  • Free Download
    2021 TREND STUDY DIGITAL ANALYTICS & MARKETING ACTIVATION Trakken GmbH Zirkusweg 1 20359 Hamburg Germany [email protected] www.trkkn.com www.analytics-trends.com Contents 1 Preface 3 2 Analysis approach 4 3 Overview of results & respondents‘ self-assessment 36 4 Results in detail 4.1 First party data collection 11 4.2 Reporting & steering 17 4.3 Data storage 20 4.4 Data enrichment 22 4.5 Activation 25 4.6 Outlook 2021 28 2 3 1 - PREFACE MOIN For the sixth time now, we are publishing the trend study, in which we analyze the current and now established to- pics of digital analytics. For the past four years, we have been analyzing the trends in conversion optimization as well. And because we don‘t stagnate, we have expanded the concept again this year and are now looking at the entire field of digital analytics and marketing activation. This study is intended to identify industry trends, which is why we consider it important to ask the same ques- tions about digital analytics and conversion optimization on an annual basis. In addition, we also aim to reflect the changes in our fast-moving industry and to integrate as comprehensively as possible all related areas that are clo- sely connected with digital analytics and conversion op- timization. The result, a completely new structure of the study with a handful of new questions, while retaining the previous core questions. The chapters now cover all rele- vant areas from data collection, monitoring, data storage and enrichment to activation. In addition to the answers to previous and new questions, which we always present in year-on-year comparisons where possible, we surveyed self-assessments in the respective areas.
    [Show full text]