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Tourism Quality Management® Build Your Career in Tourism Master Qualificato Cepas MASTER DI ALTA FORMAZIONE PROFESSIONALE TOURISM QUALITY MANAGEMENT® BUILD YOUR CAREER IN TOURISM MASTER QUALIFICATO CEPAS CON LA PARTECIPAZIONE DI WWF TRAVEL PER LE TEMATICHE DEL TURISMO SOSTENIBILE E RESPONSABILE a 45 EDITION IN ROME WITH CRUISE EXPERIENCE Indice 4 INTRODUZIONE 6 STRUTTURA DEL LIVELLO FORMATIVO 8 ATTESTATI MASTER TQM 9 LA CRUISE EXPERIENCE UNINFORM 10 LE TESTIMONIANZE DI EX ALLIEVI 12 CORPO DOCENTE 13 MODULI DI STUDIO E CALENDARIO DIDATTICO 14 IL PROGRAMMA DEL MASTER TOURISM QUALITY MANAGEMENT AREA GENERAL MANAGEMENT AREA REVENUE - REDDITIVITÀ AREA MARKETING STRATEGICO AREA TECNICA AREA SPECIALISTICA TEAM WORKING PROJECTS CRUISE EXPERIENCE 33 ALCUNE DELLE OLTRE 200 AZIENDE TURISTICHE CHE HANNO ADERITO AL MASTER 36 SELEZIONE E ISCRIZIONE 38 PROFILO UNINFORM GROUP 39 LE NOSTRE CERTIFICAZIONI The value of a college education is not the learning of many facts but the training of the mind to think ALBERT EINSTEIN 2 | Programma cruise experience Programma Master TQM Conoscere l'impresa turistica alberghiera, villaggistica, crocieristica LE AREE DIDATTICHE DEI PRINCIPALI SISTEMI DI GESTIONE TURISTICA ALBERGHIERA General ARGOMENTI TRATTATI ATTESTATI RILASCIATI Management > Amministrazione e gestione finanziaria > Esperto in amministrazione e > HR Gestione Finanziaria e Redditività > Front Office > Food & Beverage Manager > Gestionale Opera > Tecnico Gestionale Opera Fidelio > Food & Beverage Revenue e ARGOMENTI TRATTATI ATTESTATI RILASCIATI Redditività > Revenue e Price Manager > Front Office e Revenue Manager > Sales & Marketing MKT Strategico- ARGOMENTI TRATTATI ATTESTATI RILASCIATI digitale > Marketing strategico e digitale > Esperto in Marketing Strategico e > Ota - Online Travel Agency Digitale Specialistica ARGOMENTI TRATTATI ATTESTATI RILASCIATI > MICE > Professional MICE e PCO Manager > Professional Congress Organizer PCO > Esperto in Wellness e Termale > Congressuale - Eventi > Esperto in Turismo Crocieristico > Termale e Wellness > Crocieristico ed Escursioni > WWF Italia: turismo sostenibile e responsabile Tecnica ARGOMENTI TRATTATI ATTESTATI RILASCIATI > Auditor interno SGQ > Auditor interno SGQ nel settore > Auditor in Ecolabel Qualità Sicurezza Ecolabel e HACCP > Auditor in Safety > HACCP Team Working ARGOMENTI TRATTATI ATTESTATI RILASCIATI Projects > Sviluppo impresa alberghiera > Esperto in Startup di successo e > Destination Management Destination Management > Startup di Successo CRUISE EXPERIENCE Una crociera nel Mediterrraneo di sette giorni sulla nave Grandiosa della MSC con attività didattica a bordo DOPPIO STAGE, 3 MESI + 3 MESI Da attivare immediatamente dopo la fase d'aula in aziende (900 ORE) GARANTITO IN ITALIA turistiche o strutture ricettive in Italia e/o all’estero (è possibile E ALL'ESTERO indicare le proprie preferenze per gli stage). Programma Master TQM | 3 Introduzione Il Master in Tourism Quality Management ha fatto propri i requisiti imprescindibili per accedere a un Mercato sempre più esigente di profili professionali capaci UNA NUOVA GENERAZIONE PER L’INDUSTRIA DELL’OSPITALITÀ La serietà degli studi, la qualità, la completezza del programma, il costante rapporto fra Mercato del Lavo- ro, Ricerca, Innovazione e Didattica, sono gli elementi che consentono al corpo docente UNINFORM GROUP di GARANTIRE alti livelli di conoscenza, sapendo così interpretare la realtà dinamica e flessibile propria del Mercato del Turismo e dell’Ospitalità. Il “modello” MASTER IN TOURISM QUALITY MANA- GEMENT è dato dalla cooperazione promossa e svi- luppata su molteplici livelli economico e gestionali che ha permesso di integrare i saperi e le esperienze dif- ferenziate all’interno di un unico Progetto di Sviluppo: il Master TQM®. Ciascun allievo riceve un’approfondita preparazione in ambito aziendale, economico, organizzativo, com- merciale, tecnico e gestionale, combinando discipline e modalità di apprendimento che gli consentiranno di affrontare il Mercato del Lavoro nell’ottica integrata UNINFORM GROUP specializzato in SISTEMI DI GE- propria del management aziendale, della programma- STIONE AZIENDALE offre da sempre un elevato Pla- zione e della gestione del cambiamento. cement in aggiunta a una Didattica in Aula aggiornata e atta ad offrire considerevoli performance di controllo e di gestione aziendale. L’allievo consegue la formazione con la massima sod- La sfida è saper disfazione delle proprie aspettative grazie alla flessibi- lità e alla componibilità dei moduli didattici. governare la competitività e I MASTER UNINFORM GROUP nascono dalla convin- zione che la Specializzazione non sia più un’esclu- l’investimento nella sività accessoria ma una verticalizzazione della co- conoscenza ne determina noscenza concreta e accessibile, volta a soddisfare bisogni, desideri ed aspirazioni di ogni allievo. sempre il successo. I Master Uninform Group rappresentano un’evoluzio- ne naturale della conoscenza universitaria, in linea con PRESIDENTE UNINFORM GROUP i cambiamenti che oggi investono scelte, tendenze, bi- sogni e sensibilità del FARE IMPRESA. 4 | Introduzione I PRINCIPI IDENTIFICATIVI DEL M/TQM: LA DIDATTICA RIGORE, METODO e VALORE L’obiettivo è di affinare il sapere ed il saper fare. Non è “solo” un master. Il M/TQM è espressione an- Una didattica attiva che si realizza attraverso: che di una proposta culturale dove l’offerta didattica > LEZIONI FRONTALI integrate da attività di progetto e si traduce nell’equilibrio fra una forte base multidi- team working sciplinare e un’articolazione dei differenti moduli > UN LABORATORIO INTERATTIVO di 40 ore finalizzato che compongono il programma didattico, attenti alle al Team Working Projects per lo sviluppo di capacità di evoluzioni del contesto sociale ed economico, nazio- analisi e di sintesi di ogni allievo nale ed internazionale. > UNA CRUISE EXPERIENCE di una settimana nel Mediterraneo su una delle navi ammiraglie LE COMPETENZE IN USCITA della MSC per una conoscenza trasversale, diretta e operativa delle dinamiche e delle problematiche ge- Ruoli manageriali a diversi livelli e nell’ambito delle stionali e organizzative di un sistema turistico parti- diverse funzioni aziendali. colare e complesso come quello crocieristico Amministrazione e controllo di gestione • Marketing > IMPIEGO DI ESERCITAZIONI, discussioni casi azien- • Finanza • Organizzazione aziendale • Gestione del dali, incontri con manager personale • Logistica • Comunicazione • Governo della qualità • Sicurezza e ambiente • Gestione dei servizi informativi aziendali • Agenzie pubbliche, AREE DI SETTORE senza escludere i ruoli consulenziali o squisitamen- te imprenditoriali. > Industria del Turismo > Industria dell’Ospitalità MASTER QUALIFICATO CEPAS > Industria della Ristorazione Il Master TQM è l’unico nel settore turistico/alber- > Industria del Benessere ghiero in Italia ad essere qualificato CEPAS (uno dei > Marketing Digitale e Social Media Marketing più importanti organismi di certificazione della For- > Sistemi di gestione delle Certificazioni: mazione e delle Professionalità) e rilascia 10 atte- sicurezza, ambiente, qualità, alimentare stazioni professionali compresa la qualifica di Ma- > Rapporto con la Pubblica Amministrazione nager & Consultant dei Sistemi di Gestione Turistica > Fare Impresa ed Alberghiera, inserita in apposito registro CEPAS. Introduzione | 5 Struttura del modello formativo MASTER Uninform Group leader sul Territorio Nazionale nell’ambito dei processi formativi dedicati all’eccellenza del sistema azienda, promuove la cultura della qualità come componente necessaria per il soddisfacimento delle esigenze Turistiche/ Alberghiere, il miglioramento della competitività dell’industria turistica e la garanzia di uno sviluppo del turismo equilibrato e sostenibile UNINFORM GROUP con il MASTER TQM® ha deline- I candidati verranno messi alla prova nelle aree speci- ato uno sviluppo e una logica progettuale rivolta tanto fiche tecnico-applicative sviluppate in aula. Il Master al riconoscimento della qualifica di Manager Con- consentirà di ricevere Attestazioni idonee ad esse- sultant quanto a favorire uno sviluppo professionale re riconosciute in ambito aziendale e consulenziale propedeutico alle abilitazioni di Direttore di Albergo, (grandi alberghi, villaggi, tour operator, navi da crocie- Direttore Tecnico di Agenzie di Viaggi e Accompagna- ra, agenzie di viaggio). tore Turistico. I criteri di efficacia, di efficienza ed economicità, il ri- spetto della normativa di riferimento, l’essere attenti OBIETTIVI alle nuove logiche di politica commerciale, di comuni- cazione e di marketing, assicurano l’erogazione di un Formare figure professionali capaci di inserirsi nelle servizio nel rispetto degli standard di qualità definiti a realtà del sistema economico produttivo, preparate livello internazionale. sulle fondamentali tematiche delle aziende turistiche. Agli allievi del MASTER TQM sarà agevole il salto nel IL MASTER TQM® mondo del lavoro, grazie all’attività dello staff Unin- form Group che - solo negli ultimi anni - ha permesso, È un programma di General Management pensato ap- tramite i propri percorsi formativi e una diffusa rete positamente per integrare le discipline del management aziendale, a più di 1000 candidati di inserirsi in posi- aziendale alle esigenze turistico alberghiere in vista di zioni di rilievo in società, aziende di servizi e società di un inserimento qualificato nelle stesse. consulenza, confermando la coerenza degli obiettivi Il candidato alla fine del Master è agevolato nell’ac- formativi con le esigenze del mondo del lavoro. quisizione di competenze
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