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Table of Contents How to Use Pantone Colors for Screen Print & Embroidery 3 The Advantages of Digital Printing T-Shirts 5 Custom T-Shirt Printing: Process & Technique 7 Seven Simple Tips When Designing a Logo 9 Rise Up: The Meteoric Success of One Design 10 How to Effectively Embroider Small Letters 12 Three All-Over Printing Approaches for Custom T-Shirts 13 Why Promotional Clothing is Perfect for Branding Your Business 14 Five Art Elements to Avoid When Direct-to-Garment Printing 15 The Impact of Apparel Manufacturing in America 17 The Best of Apparel Articles 2 How to Use Pantone Colors for Screen Print & Embroidery Pantone colors are the universal language for communicating specific colors right down to the shade, between designers, artists, and decorators of all kinds. This language overcomes distances and computer monitors with different calibrations. If both parties involved in a project are looking at a Pantone book, referencing the exact number, both parties can rest assured that they are on the same page. Brand guidelines define specific colors of logos in terms of Pantones. T-shirt designers and artists call out Pantone colors in their work so the image can be re-created exactly from digital media to print and embroidery. As decorators, we live and die by Pantone colors. However, the language of Pantone colors translates a little differently between screen print and embroidery - like a different dialect between the mediums of decoration. Let’s look at why and what this means for the logo or design you are having screen printed or embroidered. Embroidery Thread manufacturing companies have companion books that gives us a quick reference of all colors available and their corresponding Pantone color. PANTONE BOOK PANTONE THREAD CHART The Best of Apparel Articles 3 A few things you’ll want to note: You’ll notice on the picture of the Pantone book there is a finite number of thread color created by the manufacturer. You’ll also notice from the snippet of the full thread chart, not all thread colors have a Pantone match assigned. The snippet of the thread chart includes a disclaimer that Pantone colors represent the closest available thread color, and is most accurate when viewing the colors under cool white fluorescent lighting (4100 degrees Kelvin). The thread color may not match the corresponding Pantone color under every lighting condition. Another consideration to make is that not every color in the thread may be available. You see, it’s not simply a matter of having one spool of each color. Embroidery houses frequently stock the most common colors only. This ensures that a color won’t run out because the spool is low and the embroidery manufacturer can pass on volume thread purchase discounts to you. On top of specific colors, embroidery shops may stock both rayon and polyester thread by several different manufactur- ers so the absolute best quality can be achieved based on the color, fabric, and/or garment you wish to have customized.. What can be done if the embroidery manufacturer does not stock the exact thread color you’ve selected? Here are some options: Stick with the closest match. A slight difference might only be noticed if you put a Pantone book up against the sewn logo and who carries around a Pantone book. Also remember that the logo colors may look different depending on the lighting in the environment anyway. You can provide the thread. Embroidery houses do carry the most common colors, so if yours is a little more unique, inquire if you can provide the thread. Your decorator can let you know how much and where to purchase the thread. The thread is then yours for each and every time you place a custom order. You can take the thread from shop to shop if the decorators are willing to accommodate. Ask if your decorator can provide the thread. If you will be running a consistent, large program it may be easiest for every one if the shop simply acquires a new color. Screen Printing Ink manufacturers work differently than thread manufacturers. Although it’s possible to buy premixed colors, ink manufacturers have developed ink mixing systems that are used to create Pantone match- ing inks colors for print. We keep common colors on the shelf, but for more unique shades, it’s no The Best of Apparel Articles 4 problem to custom mix it. An important thing to note when referencing Pantone colors and screen printing inks is that the inks can still vary slightly despite the exact nature of the formulas. This depends on the color of garment being printed, material we are printing on, and whether or not we need to print a white under base. The Advantages of Digital Printing T-Shirts Digital printing t-shirts, a new type of t-shirt printing that offers an alternative to the traditional screen printing method, is a surefire way to create custom designed t-shirts that represent your business in the best way possible. Even better, digital printing t-shirts will ensure that your custom designed t-shirts are produced efficiently both in terms of time and money. This technique also gives your business more flexibility with being able to produce variations of the same shirt, and it also allows for a higher resolution and overall quality in the design of your shirts. Read on to learn four advantages that might just make digital printing t-shirts the perfect option for your business. Quality Image quality is one of the biggest reasons that many businesses choose to digitally print their t-shirts. Digital printing simply allows for a higher resolution, giving your shirts a cleaner overall appearance. This high quality appearance is what initially made digital printing popular, though there are also additional benefits. The custom designed t-shirts that you produce for your business will be an extension of your brand, so focusing on image quality is truly worthwhile. You want to make sure that your brand's custom designed t-shirts are eye-catching, and digital printing t-shirts is a way to make that happen. Efficiency The Best of Apparel Articles 5 One of the biggest perks that comes along with digital printing t-shirts for your business is an increased level of efficiency. This efficiency means that you are able to get your t-shirts produced with a much faster turnaround time. If you need custom t-shirts fast, digital printing will likely be the best way to accomplish that. This boost in efficiency is primarily due to the fact that traditional screen printing is very time and labor intensive. A busy print shop will sometimes have a wait time of several weeks before you are able to see the design of your t-shirts firsthand. With digital printing, you can cut down on the wait time and see results faster. Variation Because digital printing t-shirts is much less labor intensive than the screen printing method, it allows your business the option of producing small batches of shirts. This in turn means that you can create a variety of designs within your order and have them all completed in one batch. Variation is great because it will give you a chance to test out different designs that you might have in mind. Whether you are looking for multiple shirts commemorating the same events or just trying to get a number of different branding methods out there, producing a variety of custom design t-shirts is a great way to go. Cost Of course, the decision about whether or not to digitally print t-shirts for your business will likely come down to price considerations. In addition to the other reasons detailed above, digitally printing t-shirts became popular largely because it carries a lower price tag than other methods of producing custom t-shirts. Each situation is unique, but obtaining a price quote on digitally printed t-shirts for your business should be part of your due diligence. You just might find that digital printing t-shirts works for you in every way imaginable. Clearly, digitally printed t-shirts carry a ton of benefits with them. No matter what kind of t-shirt order you are interested in making, digital printing t-shirts may prove to be a truly ideal fit. Make sure that you explore all of your options and discover the many benefits of digitally printed t-shirts for yourself. The Best of Apparel Articles 6 Custom T-Shirt Printing: Process & Technique If you're thinking about printing custom t-shirts for your business or organization, its important to consider the process and technique before moving forward with your project. Whether one chooses a traditional screen-printing process or a modern digital printing process, custom t-shirt printing is easier than ever before. Each technique offers unique advantages, so make sure to consider all elements before choosing screen-print or digital. Screen Printed T-Shirts The screen-printing industry is continually growing and changing. Press and equipment companies are developing new machinery and technologies every year. This revolution has led to ground-breaking technology that has led to increased efficiency and quality. With this advancing technology, the process for t-shirt printing is not only considered an art, but a science. While there are different methods used for screen-printed t-shirts, all-over printing garners the most attention. This printing of the entire surface area of a t-shirt depends on the desired style of art, and can vary in complexity and price. There are 3 main types of all-over printing: One Color, Standard, and All-Over.