The New York Skiing Story > Governor Averill Harriman Supporter of NY Skiing Since 1935 New York Skiing An Untold Story That Needs To Be Told within New York’s ski industry and by its people needs to be collected and exhibited to educate the public. The New York
OUR MISSION To tell the ski story of New York and to honor those people who
OUR VISION equipment and mountain management, and spotlight the excelled in the various disciplines. OUR VALUES •
•
source material. • • fun events • Shared stories which highlight friendships and family skiing
3 Timeline for Success CAPITAL CAMPAIGN
2021
Endorsements from ski areas, ski clubs, Adirondack
Teamwork focusing on Hall of Fame, sponsorships, event planning, technology, membership, design
2023
Charter membership drive Select and work with professional design team Exhibit research and design
2026
Construct building and install exhibits Build endowment
$500,000 1,338,969 Seed Money
Reserve $1,155,000
Salary $12 Million $450,000 Publicity Capital $188,700 $1,800,000 5-Year Temporary Investment Campaign Reserve 2022 — 2026 $4,715,000 &
4 NEW YORK MUSEUM OF SKIING & SKI HALL OF FAME Visitors
of New York’s ski industry, focusing not only on the history but the energy and vitality of today as demonstrated by each
• Ski area development • • Ski fashion and ski equipment • • 10th Mt. Division
Visitors will come. The Adirondacks draw 12.4 million visitors a year— more than the Grand Canyon. 42% of those tourists visit Warren County, where the museum will be sited. Research by Camoin Associates, Inc. suggests that the number of annual visitors to the museum would range from 15,000 to 45,000 annually. *
*Camoin Associates, Inc. Feasibility Analysis, 2017
5 Filling A Need
Whether you come to research archival materials, meet Hall of Fame inductees, ski virtually or watch a ski movie, climb on outdoor
6 NEW YORK MUSEUM OF SKIING & SKI HALL OF FAME We aim to excite people about winter What To Expect sports and winter in New York!
Exhibit #1: New York’s racers and riders.
Exhibit #2: History of New York ski areas.
Exhibit #3: Ski virtually.
Exhibit #4: Temporary exhibits & art gallery.
Ski Hall of Fame Lobby. 7 Revenue
“pay for play,” annual membership fees, support from corporate sponsors--outdoor retailers, the ski industry, regional businesses--
$40k Leases $64,000 $45,000 Membership $441,000 BASED ON 15,000 VISITORS Pay to Play 17% ($75,000) 17% ($75,000) 30 sponsors at $2500 average
$72,000 $75,000 16% ($70,000) grants and events Endowment Admissions 16% ($72,000) 4% interest $1.8 M 15% ($64,000) 1600 at $40pp/yr 10% ($45,000) 9000 visitor use at $5/use $70,000 $75,000 Fundraising Sponsors
86 NEW YORK MUSEUM OF SKIING & SKI HALL OF FAME Growing The Museum will become a valuable resource for learning, exploring, and enjoying the Adirondacks and our deep A Museum
alpine skiing and riding.
ski and snowboarding equipment workshops, a diverse and rich speaker series adventures for families and young children.
The Museum will also provide skiing/snowshoeing, paddling, hiking, mountain biking tours, and ski races.
9 The Story Tellers
Lifelong passionate skiers from across NYS brought their experience and ideas to the table to form the Founding Board of Trustees. Among the founders are people who are builders and operators of ski areas and ski schools; racers and race
knowledge, wealth of skiing contacts, and enthusiasm for skiing drives the project.
EXECUTIVE BOARD FOUNDING TRUSTEES Bob Nessle, President Frederica Anderson Kelly Nessle Kelly Nessle, Sec/Treasurer John Beach Robert Nessle Laurie Arnheiter, Jill Broderick John Nick John Beach, NSP Sally Heidrich Dr. Dan O’Keefe William Nealon, Legal Cameron Hosmer William H. Rice, Jr. John Nick, Sponsorships Maren Hosmer William W. Schaefer William Schaefer, Ski Clubs/History Michael Kellogg Connie Webster Bruce Lundgren Lawrence G. Wilke William Nealon
10 NEW YORK MUSEUM OF SKIING & SKI HALL OF FAME REVENUE YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 ASSUMPTIONS
ADMISSIONS $75,000 $76,500 $78,030 $79,591 $81,183 $5pp (under 5 free)
SIMULATORS $45,000 $45,900 $46,818 $47,754 $48,709 $5/use $40/yr. begin 1600 and MEMBERSHIP $64,000 $68,000 $72,000 $76,000 $80,000 grow to 2000 members Grants $50,000 and FUNDRAISING $70,000 $71,400 $72,828 $74,285 $75,771 fundraising $20,000 Average of $2500 SPONSORSHIPS $75,000 $75,000 $75,000 $75,000 $75,000 from 30 sponsors; no increase calculated
ENDOWMENT $72,000 $73,440 $74,908 $76,406 $77,934 4% interest on $1.8M
50% of $4.23/visitor LEASED SPACE $40,000 $40,800 $41,616 $42,448 $43,297 retail/food; 4 Private
Sub-Total Revenue $441,000 $451,040 $461,200 $471,484 $481,894
EXPENSES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
3 Full-Time Employees Personnel $175,500 $179,010 $182,590 $186,242 $189,967
Programming $40,000 $40,800 $41,616 $42,438 $43,287
Fundraising $60,000 $61,200 $62,424 $63,697 $64,971
$30,000 $30,600 $31,212 $31,836 $32,473
Building Maintenance $12,000 $2,024 $12,264 $12,509 $12,759
$40,150 $40,953 $41,772 $42,607 $43,459
$30/hr. for 6-hr. events Security $2,000 $2,040 $2,080 $2,122 $2,164 @ 9 events/year
$20,000 $20,400 $20,816 $21,232 $21,657
$25,000 $25,500 $26,010 $26,530 $27,061
Sub-Total Expenses $404,650 $412,527 $420,784 $429,213 $437,798
NET $36,350 $38,513 $40,416 $42,271 $44,096
11 Partners
The grand-daddy of ski museums, The U.S. Ski and Snowboard Hall of Fame and Museum, is located in Michigan’s Upper
Colorado, New Mexico, Washington, and Pennsylvania. The New England Museum of Skiing in Franconia, NH, reaches out to cover all New England; the Olympic Museum in Lake Placid, NY focuses on the 1932 and 1980 winter Olympic sports, including Olympic ski racing.
our museum to make it one of the best:
• • • • • • Small spaces which feel crowded are unpleasant places to be. •
12 NEW YORK MUSEUM OF SKIING & SKI HALL OF FAME Be Involved
Building a museum is a huge challenge that cannot be done by a few. We call on PROJECT PARTNERS who realizing the dream.
WE NEED PARTNERS FOR:
> Hall of Fame Research
> Event Planning
> Historical Research
> Membership Plan
> Fundraising
> Corporate Sponsorships
> Facility Design
> Merchandise
> Technology Decisions
13 New York’s Many Ski Areas MORE THAN ANY OTHER STATE!
NEW YORK ALPINE SKI RESORTS NEW YORNEK NORDICW YORK SKI NORD CENTIC ERSSKI CENTERS
1. Beartown Ski Area 22. Mount Pisgah 2. Belleayre Mountain 23. Mt. Peter Ski Area 44. Cascade XC Ski 3. Brantling Ski & Snowboard Center 24. Oak Mountain 45. Double Hole in the Woods Ranch 4. Bristol Mountain 25. Peek’n Peak Resort 47. Fahnestock Winter Park 6. Catamount Ski Area 27. Polar Peak Ski Bowl 48. Garnet Hill Lodge 7. Cazenovia Ski Club 28. Royal Mountain 49. Greek Peak Nordic 8. Dry Hill Ski Area 29. Ski Big Tupper Again 50. Lake George XC Ski Trails 9. Four Seasons Golf & Ski 30. Ski Venture 51. Lapland Lake 10. Gore Mountain 31. Snow Ridge Ski Area 52. Mountain Trails 11. Greek Peak 32. Song Mountain 53. Mount Van Hovenburg 12. Hickory Ski Center 33. Swain Resort 54. Oak Hill Farms 13. Holiday Mountain 34. Thunder Ridge Ski Area 55. Osceola Tug Hill 14. Holiday Valley 35. Titus Mountain 56. Pine Ridge 15. HoliMont 36. Toggenburg Mountain 57. Saratoga Biathlon Club 16. Hunt Hollow Ski Club 37. Tuxedo Ridge 58. Saratoga Spa State Park 17. Hunter Mountain 38. West Mountain 59. Ski Bowl 18. Kissing Bridge 39. Whiteface Mountain 60. Tree Haven Farms 19. Labrador Mountain 40. Willard Mountain 61. Whiteface Club & Resort 20. Maple Ski Ridge 41. Windham Mountain Note: Not depicted are other Alpine 21. McCauley Mountain 42. Woods Valley Ski Area and Nordic ski areas operated by
14 NEW YORK MUSEUM OF SKIING & SKI HALL OF FAME Here’s what ski areas can do right now:
•
endorsement of the project. • contact with whom we can work. • Share names of people who you believe would be interested in becoming Project Champions and/or
campaign. • Allow us to post your ski area on our website along with a link to your site; post us on yours. • Work with us when we start the charter membership
• Consider becoming a sponsor of the museum for $1000 a year in return for designated museum space to promote your ski center. • Board to help us make progress.
Get In Touch
Kelly & Bob Nessle (518) 251-3739 [email protected]
NY Museum of Skiing & Ski Hall of Fame PO Box 2, North Creek, NY 12853 nymuseumofskiing.org 15 ON THE MOUNTAIN TRAILS, YOU “ ARE ONE WITH YOUR SKIS AND NATURE. ”