thet h e insider’si n s i d e r’ s beautyb eau t y bibleb i b l e A FAIRCHILDFAAIRCHIRCRCHHILDIL PUBLICATIONPUBLLICATCATTIONON RED CARPET SPECIAL The Season’s The Award-Winning Beauty Looks Glamorous INCLUDING Life? Curls, Bangs, Bobs What Really New School, Happens Old-Style Glamour Inside a Movie An Edgier Makeup Trailer Smoky Eye PLUS The Biggest Bombs, Too! HOLLYWOOD’S FRESH FACES KATE MARA & THE NEW CROP OF INGENUES CLOTHES CALL Tinseltown’s Top Stylists “Younger looking eyes in a blink.” Andie MacDowell - 48 Years Old - Find out about 40ish skin at revitalift.com *Results within 1 hour. ©2007 L’Oréal USA, Inc. Smoothes Wrinkles Under Eyes. Instantly Lifts* On The Eyelids. When One Step Is No Longer Enough. DOUBLE EYE LIFT 2 steps to stop the signs of aging where it settles in, around the eyes. STEP 1 STEP 2 Under Eye Upper Eye Anti-Wrinkle Cream Lifting Gel with with Fortifi ed Pro-Tensium E. Pro-Retinol A®. 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Check out our podcast at maybelline.com Contents DEPARTMENTS 12 People, Places & Lipsticks Hollywood’s unexpected spa trend, Dior’s celeb-only ’do and the hippest braids in town. 16 What’s In Store Fight the rainy-day blahs with our favorite April launches. 48 The It List: Celebrity Stylists A roundup of Tinseltown’s go-to fashion pros. 54 Last Call: Army of One Pop star Brooke Hogan on her entourage-free awards show beauty routine. FEATURES 21 Red Hot & Beautiful The hottest trends in red-carpet hair and makeup, plus some duds that never should have left their stylists’ chairs. 28 Supporting Players A backstage look into the hurly-burly lives of movie hair and makeup artists. 34 Great Expectations Kate Mara got her start singing at football games. Now this low-key beauty is ready to be Hollywood’s next leading lady. 40 Up, Up and Away Six young actresses on track for big-screen stardom. 42 Reality Check Dove’s anti-celebrity take on beauty marketing does more than just sell soap. 46 Oribe Goes to the Oscars Shoot me now! For the inside scoop on what life’s like for movie makeup artists and hairstylists, turn to “Supporting The super stylist takes us along as he coifs three Players” on page 28. of Hollywood’s biggest names for the Oscars. WWD IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE 800-289-0273, or visit www.subnow.com/wd. Please give both new and old PUBLISHERS INC. COPYRIGHT ©2007 FAIRCHILD FASHION addresses as printed on most recent label. First copy of new subscription GROUP. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. will be mailed within four weeks after receipt of order. Address all editorial, VOLUME 193, NO. 84, April 20, 2007, WWD (ISSN 0149–5380) is pub- business, and production correspondence to WOMEN’S WEAR DAILY, 750 lished daily (except Saturdays, Sundays and holidays, with one additional Third Avenue, New York, NY 10017. For permissions and reprint requests, issue in January and November, two additional issues in March, May, please call 212-630-4274 or fax requests to 212-630-4280. Visit us online ON THE COVER Kate Mara photographed June, August and December, and three additional issues in February, at www.wwd.com. To subscribe to other Fairchild magazines on the World by Guy Aroch. Hair by Halli April, September and October) by Fairchild Fashion Group, which is a Wide Web, visit www.fairchildpub.com. Occasionally, we make our sub- division of Advance Magazine Publishers Inc. PRINCIPAL OFFICE: 750 scriber list available to carefully screened companies that offer products Bowman at The Wall Group; ILLUSTRATIONS BY PETER ARKLE Third Avenue, New York, NY 10017. Shared Services provided by and services that we believe would interest our readers. If you do not want makeup by Christy Coleman Condé Nast Publications: S. I. Newhouse, Jr., Chairman; Charles H. to receive these offers and/or information, please advise us at P.O. Box at The Wall Group; manicure Townsend, President/CEO; John W. Bellando, Executive Vice President/ 15008, North Hollywood, CA 91615-5008 or call 800-289-0273. WOMEN’S COO; Debi Chirichella Sabino, Senior Vice President/CFO; Jill Bright, Execu- WEAR DAILY IS NOT RESPONSIBLE FOR THE RETURN OR LOSS OF, by Gina Viviano for Artists tive Vice President/Human Resources. Periodicals postage paid at New OR FOR DAMAGE OR ANY OTHER INJURY TO, UNSOLICITED MANU- by Timothy Priano; styled by York, NY, and at additional mailing offices. Canada Post Publications Mail SCRIPTS, UNSOLICITED ART WORK (INCLUDING, BUT NOT LIMITED TO, Frances Tulk-Hart for See Agreement No. 40644503. Canadian Goods and Services Tax Registration DRAWINGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER No. 886549096-RT0001. Canada Post: return undeliverable Canadian UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHO- Management; set stylist: addresses to: P.O. Box 503, RPO West Beaver Cre, Rich-Hill, ON L4B 4R6 TOGRAPHS, ART WORK, OR OTHER MATERIALS FOR CONSIDERATION Stephen Caputo. Shirt by POSTMASTER: SEND ADDRESS CHANGES TO WOMEN’S WEAR DAILY, SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED TO Karen Walker, shorts by P.O. Box 15008, North Hollywood, CA 91615–5008. FOR SUBSCRIPTIONS, DO SO BY WOMEN’S WEAR DAILY IN WRITING. MANUSCRIPTS, PHOTO- ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please GRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED Antonio Berardi. write to WWD, P.O. Box 15008, North Hollywood, CA 91615-5008, call BY A SELF-ADDRESSED STAMPED ENVELOPE. 6 THE HOLLYWOOD ISSUE INSPIRATION AND INNOVATION Inspired by beauty, motivated by a world of possibilities, and drawing on technology, P&G Beauty delivers beauty breakthroughs that help make beauty dreams a reality. ©2006 P&G the insider’s beauty bible A FAIRCHILD PUBLICATION Pete Born Executive Editor, Beauty Jenny B. Fine Editor Jennifer Weil European Beauty Editor Andrea Nagel Mass Market Beauty Editor Julie Naughton Senior Prestige Market Beauty Editor Molly Prior Mass Market Beauty News Editor Matthew W. Evans Beauty News Editor Michelle Edgar Associate Beauty Features Editor Faye Brookman Contributing Editor Megan McIntyre Assistant Editor Katharine Jones Editorial Intern Deborah Boylan Copy Editor CONTRIBUTORS Samantha Conti, Brid Costello and Nina Jones (London), Stephanie Epiro (Milan), Miles Socha (Paris), Marcy Medina (Los Angeles), Katherine Bowers (Boston), Melissa Drier (Berlin), Georgia Lee (Atlanta), Holly Haber and Rusty Williamson (Dallas), Koji Hirano (Tokyo) ART Andrew Nimmo Consulting Art Director Danilo Matz Consulting Art Director Anita Bethel Photo and Imaging Director Carrie Provenzano Associate Photo Editor PHOTOGRAPHERS Pavel Antonov, John Aquino, Talaya Centeno, George Chinsee, Steve Eichner, Kyle Ericksen, Robert Mitra, Thomas Iannaccone ADVERTISING Ralph Erardy Senior VP, Group Publisher Jay Spaleta Publisher Debra Goldberg Associate Publisher, Beauty Randi Segal Mass Beauty Director Ron Troxell Senior Account Manager, West Coast Amelie Barsi European Beauty Manager, Paris Michele Sutton Executive Beauty Assistant Bill Andrulevich General Manager, Fairchild Fashion Group Richard Cherichella Business Director, Fairchild Fashion Group Janet Janoff General Manager, WWD MARKETING/PROMOTION Jodi Marchisotta Associate Publisher, Marketing Danielle McMurray Creative Services Director Zoraida Walker Senior Manager, Marketing and Promotion Lindsay Swartz Marketing Manager Benjamin Gelinas Design Director Mark Ramel Design Manager Dick Silverman Director of Special Projects Toni Nicolino Associate Manager of Special Projects Kathleen Callahan Classified Marketing Manager Maggie Gould Marketing Coordinator Lily Fleishman Marketing Assistant Andrea Kaplan VP, Corporate Communications PRODUCTION Gena Kelly Executive Director, Manufacturing and Distribution Chris Wengiel Group Production Director Cristina Tavares Production Director Jill Breiner Associate Production Manager Ahmed Pruitt Production Coordinator CIRCULATION Wendy Frank Circulation Director Richard Franz Circulation/Sales Director John Cross Fulfillment Director Susan Kline Fulfillment Manager Daniel Lagani President, Fairchild Fashion Group WHO DOES YOUR NAILS? new Get salon-perfect nails without getting to the salon. Our 650-bristle professional brush guarantees streak-free, flawless application. A long-lasting formula strengthens with keratin and minerals–in all the shades you crave. Featured shade: Back to the Fuchsia ©2007 Del Laboratories, Inc. www.sallyhansen.com Available at your favorite Sally Hansen retailer Editor’s Letter Actress Kate Mara has a lot to smile about. Find out why on page 34. SWEET DREAMS MANY YOUNG WOMEN DREAM OF STARDOM, INCLUDING THIS eyes in sultry colors (not the standard black or grey), the return of curls, the month’s cover girl Kate Mara. Unlike most, though, Mara is on the verge preponderance of bangs and bobs, stained lips—look for all to make a major of hitting it big time in Hollywood. Don’t yet recognize her? That’s not comeback if the red carpet is any indication. surprising. Mara, who most recently costarred opposite Mark Wahlberg While the stars present a glamorous front on the red carpet, life behind the in Shooter and was also seen in Brokeback Mountain, among others, is scenes can be anything but, as Rachel Brown discovered when she tapped part of a growing group of up-and-coming actresses who would rather be into the life of movie makeup artists and hairstylists.