Stadium Market Demand Analysis

UNLV Campus Improvement Authority Board STADIUM MARKET DEMAND ANALYSIS

March 27, 2014 1 STUDY PROCESS PRESENTATION OUTLINE

1. PREMIUM SEATING DEMAND • Annual COI • Local Constituents (i.e. Donors, Ticket Buyers, Corporations, Residents)

2. EVENT UTILIZATION & BUILDING PROGRAM RECOMMENDATIONS • Event Promoter Interviews • Comparable Venues • Industry Knowledge / Experience

3. NEXT STEPS • Building Costs • Financial Projections • Economic Impact Analysis

• Funding Analysis

3 UNLV ATHLETICS & 2 ALUMNI SURVEY STUDY OVERVIEW

STUDY COMPLETION STATISTICS SURVEY TOPICS

Percentage • Attendance History Surveys of Population Margin • Seat Location Group Population Completed Participating of Error (5)

Athletic Donors (1) 2,652 415 16% 4.4% • Project Support

Season Ticket Holders (2) 3,312 124 4% 8.6% • Attendance Impact Occasional Ticket Buyers (3) 6,247 335 5% 5.2% • Priority Seat Interest Other (4) 141,295 935 1% 3.2% • Premium Seating TOTAL 153,506 1,809 1% 2.3% • Price Sensitivity (1) Includes Rebel Athletic Fund Donor.s (2) Consists of football and men's basketball season ticket holders who are not RAF donors. • Lease Terms (3) Consists of occasional football and men's basketball ticket buyers who are not RAF donors or season ticket holders. (4) Consists of other university constituents and other TMC/SBS ticket purchasers that are not RAF donors or ticket buyers. • Desired Design Features (5) Based on 95% confidence interval. • Importance of Amenities

A total of 1,809 surveys were completed to provide a basis for • Donation Cannibalization determining demand for potential premium seating in a new • Food & Beverage Preferences multi-purpose on-campus stadium. • Other Event Attendance • Demographic Data

• Other Input

5 CURRENT STATUS OF SURVEY RESPONDENTS

ALL RESPONDENTS SURVEY GROUP BREAKDOWN

Athletic Donors Season Ticket Holders Alumni/ 76.8%/ MBB Season Ticket Holder 83% MBB Season Ticket Holder 80% Other/Ticket/Buyer/at/TMC/ 24.9%/ Alumni 59% Alumni 75% FB Season Ticket Holder 50% FB Season Ticket Holder 56% Men's/Basketball/Season/Ticket/Holder/ 24.5%/ Other TMC Ticket Buyer 46% Other TMC Ticket Buyer 42% Other SBS Ticket Buyer 27% Other SBS Ticket Buyer 27% Rebel/Athle=c/Fund/Donor/ 22.9%/ Occasional FB Ticket Buyer 21% Occasional FB Ticket Buyer 23% Occasional/Men's/Basketball/Ticket/Buyer/ 20.0%/ University Donor 18% Faculty/Staff 23% Occasional MBB Ticket Buyer9% Occasional MBB Ticket Buyer 19% Occasional/Football/Ticket/Buyer/ 18.9%/ Corporate Sponsor 4% University Donor 17% Faculty/Staff 3% Current Student 4% Facilty/Staﬀ/ 16.4%/ Current Student 1% Corporate Sponsor 3% Football/Season/Ticket/Holder/ 15.3%/ Occasional Ticket Buyers Other Other/Ticket/Buyer/at/Sam/Boyd/Stadium/ 14.1%/ Alumni 92% Alumni 79% University/Donor/ 10.6%/ Occasional MBB Ticket Buyer 90% Faculty/Staff 22% Occasional FB Ticket Buyer 67% Current Student 8% Current/Student/ 5.9%/ Other TMC Ticket Buyer 47% Other TMC Ticket Buyer5% Other SBS Ticket Buyer 27% University Donor 5% Corporate/Sponsor/ 1.2%/ Faculty/Staff 15% University Donor 14% Other SBS Ticket Buyer2% No/Aﬃlia=on/ 0.2%/ Current Student 7% No Affiliation 0% Corporate Sponsor 0% Corporate Sponsor 0% 0%/ 10%/ 20%/ 30%/ 40%/ 50%/ 60%/ 70%/ 80%/ 90%/ Faculty/Staff

6 REBEL ATHLETIC FUND DONOR GIVING STATUS

Composition Comparison Total Surveys Percentage Actual Surveys Donor Level Members Completed Surveyed Membership Compostion RAF Contributor ($1-‐$99) 340 50 14.7% 12.8% 12.1% Player's Circle ($100-‐$249) 404 49 12.1% 15.2% 11.8% Starter's Circle ($250-‐$499) 228 37 16.2% 8.6% 8.9% Varsity Circle ($500-‐$1,499) 705 107 15.2% 26.6% 25.8% MVP Circle ($1,500-‐$2,499) 353 60 17.0% 13.3% 14.5% Rebel Circle ($2,500-‐$4,999) 319 53 16.6% 12.0% 12.8% All-‐American Circle ($5,000-‐$7,499) 89 20 22.5% 3.4% 4.8% Scarlett & Gray Circle ($7,500-‐$9,999) 29 13 44.8% 1.1% 3.1% Coaches Circle ($10,000-‐$19,999) 123 12 9.8% 4.6% 2.9% Champion Circle ($20,000-‐$49,999) 53 4 7.5% 2.0% 1.0% AD's Circle ($50,000 and above) 9 9 100.0% 0.3% 2.2% TOTAL 2,652 414 16% 100% 100%

Overall, a representative sample of current Rebel Athletic Fund donors were surveyed based on the current membership composition

7 SAM BOYD STADIUM RATING REASONS FOR NEGATIVE RATING • Lack of paved parking AthleBc#Donors# 2%# 30%# 42%# 26%# • Stadium location • Lack of audio/visual capabilities

Season#Ticket#Holders# 6%# 37%# 50%# 7%# • Seat comfort • Aesthetically unpleasant • Lack of UNLV branding Occasional#Ticket#Buyers# 2%# 30%# 51%# 18%# • Poor game day atmosphere • Condition of restrooms

Other# 6%# 30%# 49%# 15%# • Outdated and tired looking • Poor food selection and quality 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%# • Lack of shaded seating Excellent# Good# Fair# Poor#

Overall, approximately 34 percent of respondents rated Sam Boyd Stadium positively (excellent or good)

8 UNLV HOME FOOTBALL GAME ATTENDANCE

Games& A(ended& Annually&

4.1$ 4$ 3.7$

2$ 1.6$

0.9$ 1$

0$ Rebel$Athle3c$Fund$ Season$Ticket$Holders$ Occasional$Ticket$ Other$ Donors$ Buyers$

Overall, respondents attend an average of 1.9 home games annually

9 WHY NOT ATTEND MORE HOME GAMES

SAMPLING OF OTHER REASONS CITED: Inconvenient stadium locaEon 46% • Lack of shaded seating Live too far away 39% • Poor tailgating scene

Team performance 39% • Belligerent fans • Difficult to bring young children Traﬃc congesEon 22% • Prefer to watch on TV Time conﬂicts 17% • Dirt parking lot No interest in football 15% • Overall poor game day experience

Seat comfort 15% • Late game times • No discount for faculty/staff Weather condiEons 13%

No interest in college football 8%

Other 7%

Ticket price 7%

Quality of opponents 5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% *Asked of respondents attending two or fewer home football games per year 10 NUMBER OF TICKETS PURCHASED PER GAME

#"Tickets" Purchased" Per"Game"

3.3#

3# 2.8#

2.4#

2.0# 2#

0# Rebel#Athle0c#Fund# Season#Ticket#Holders# Occasional#Ticket# Other# Donors# Buyers#

Overall, respondents purchase an average of 2.6 tickets per game

11 CURRENT SEAT LOCATION

Sideline#(Purple#SecDons)# 30%#

End#Zone#(Yellow#SecDons)# 24%#

Priority#2#(Brown#SecDons)# 9%#

Priority#3#(Orange#SecDons)# 8%#

Don't#Know/Not#Applicable# 8%#

Student#Seats# 8%#

Priority#1#(Red#SecDon)# 7%#

Club#Seats# 2%#

Value#End#Zone#(Light#Blue#SecDons)# 2%#

Visitor's#Seats# 1%#

Luxury#Suite# 1%#

0%# 5%# 10%# 15%# 20%# 25%# 30%# 35%#

12 NEW MULTI-PURPOSE ON-CAMPUS STADIUM

NEW STADIUM DEVELOPMENT ATTITUDE Season Occasional New Multi-‐Purpose Stadium Athletic Ticket Ticket Development Attitude Donors Holders Buyers Other Overall Very Positive 81% 77% 75% 57% 67% Somewhat Positive 12% 14% 13% 19% 16% Neutral 3% 2% 3% 9% 6% Somewhat Negative 3% 2% 5% 7% 6% Very Negative 1% 4% 4% 8% 6%

Total Positive Attitude 92% 91% 88% 76% 83%

NEW STADIUM ATTENDANCE IMPACT Season Occasional New Multi-‐Purpose Stadium Athletic Ticket Ticket Attendance Impact Donors Holders Buyers Other Overall Attend MORE UNLV home games 62% 57% 79% 58% 63% Attend the SAME NUMBER of UNLV home games 35%15%18% 23% Attend FEWER UNLV home games 1% 5% 3% 1% 2% I would NOT ATTEND any UNLV home games 2% 3% 3% 23% 13%

13 NEW STADIUM DEVELOPMENT PREFERENCE

Retractable$Roof$Stadium$ 8.4$

Domed$Stadium$ 7.0$

Open1Air$Stadium$with$Shading$System$ 6.2$

Open1Air$Stadium$ 4.3$

1$ 2$ 3$ 4$ 5$ 6$ 7$ 8$ 9$ 10$

Very% Very% Nega)ve% Posi)ve%

14 TICKET PRICE INCREASE SENSITIVITY

RESPONDENT SUPPORT FOR TICKET PRICE INCREASES: • $25 per game: 14% $25$per$game$($175$increase$per$season)$ 14%$ • $20 per game: 26% • $15 per game: 44% $20$per$game$($140$increase$per$season)$ 12%$ • $10 per game: 73% • $5 per game: 90% $15$per$game$($105$increase$per$season)$ 18%$

$10$per$game$($70$increase$per$season)$ 29%$

$5$per$game$($35$increase$per$season)$ 17%$

No$increase$ 10%$

0%$ 5%$ 10%$ 15%$ 20%$ 25%$ 30%$ 35%$ 15 PRIORITY SEATS

PRIORITY SEAT INITIAL INTEREST TOTAL POSITIVE PEER INSTITUTION PRIORITY INTEREST

82% AthleBc#Donors# 33%# 29%# 26%# 12%#

73% Season#Ticket#Holders# 15%# 23%# 35%# 27%#

58% Occasional#Ticket#Buyers# 7%# 12%# 39%# 42%#

Other# 7%# 8%# 26%# 59%# 41%

0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%#

Deﬁnitely#interested# Likely#interested# Possibly#interested# Not#interested#

16 PRIORITY SEAT LOCATION PREFERENCE

PRIORITY SEAT LOCATION PREFERENCE & PRICE SENSITIVITY

Between#40's#($300#annual#dona

Between#the#20's#to#40's#($200#to#$300#annual#dona

Goal#line#to#the#20's#($100#to#$200#annual#dona

Corners#of#the#End#Zone#($50#to#$100#annual#dona

End#Zone#(No#annual#dona

I#would#not#buy#priority#season#

0%# 5%# 10%# 15%# 20%# 25%# 30%# 35%# 40%#

Respondents would purchase an average of 2.6 priority seats per account

17 PREMIUM SEAT INITIAL INTEREST

INITIAL INTEREST IN CLUB SEAT, LOGE BOXES AND LUXURY SUITES

AthleBc#Donors# 57%$ 43%$

Season#Ticket#Holders# 35%$ 65%$

Occasional#Ticket#Buyers# 40%$ 60%$

Other# 29%$ 71%$

0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%#

Yes# No#

18 CLUB SEATS CLUB SEAT & LOUNGE IMAGES

• Prime locations

• Lower bowl or press box level

• Located outdoors and covered

• Wider chair back seat SOUTH CAROLINA • More leg room

• Preferred parking

• Access to private lounge

• Private restrooms

• Television monitors TENNESSEE MICHIGAN

• Upscale food & beverage service

• First right to purchase other event tickets

CAL MICHIGAN 19 CLUB SEAT INITIAL INTEREST

Athle?c#Donors# 15%# 12%# 22%# 50%#

Season#Ticket#Holders# 10%# 13%# 9%# 32%#

Occasional#Ticket#Buyers# 7%# 11%# 19%# 36%#

Other# 8%# 7%# 9%# 25%#

0%# 10%# 20%# 30%# 40%# 50%# 60%#

Deﬁnitely#interested# Likely#interested# Possibly#interested#

Overall, 33 percent of all survey respondents indicated some level of positive interest(definitely, likely or possibly interested) in club seats based on a description of club seat location and amenities, but before potential prices were introduced.

20 CLUB SEAT PRICE SENSITIVITY

$20,000#one01me#capital#gi:# 6%$ 10%$ 35%$ 51%$ $2,715$ Annual$ Cost$ $10,000#one01me#capital#gi:# 8%$ 11%$ 37%$ 56%$

$20,000#one01me#capital#gi:# 7%$ 10%$ 35%$ 52%$ $2,215$ Annual$ Cost$ $10,000#one01me#capital#gi:# 10%$ 12%$ 38%$ 60%$

$20,000#one01me#capital#gi:# 9%$ 12%$ 34%$ 55%$ $1,715$ Annual$ Cost$ $10,000#one01me#capital#gi:# 13%$ 12%$ 37%$ 62%$

0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%#

Deﬁnitely#lease# Likely#lease# Possibly#lease#

*Annual cost includes required Rebel Athletic Fund donation and cost of season tickets.

Respondents would purchase an average of 2.6 club seats per account

21 CLUB SEAT PREFERENCES

INDOOR OR OUTDOOR CLUB SEAT SIDELINE OR END ZONE LOCATION LOWER BOWL OR PRESS BOX LOCATION

Outdoors( No'preference' No&preference& 24%( End'Zone' 19%' 28%& Either(op3on( 3%' Lower&Bowl& is(ﬁne( 42%& 52%( Indoors( Sideline' Press&Box& 24%( 78%' Level& 30%&

Overall, participants have an Overall, 97 percent would prefer Overall, 70 percent would prefer equal interest in indoor and club seats along the sideline lower bowl club seats compared to outdoor club seats (76 percent). compared to 22 percent that prefer 58 percent that prefer club seats at CSL experience on other projects club seats in the end zone. press box level. has shown that outdoor club seats are more likely to be renewed after the initial term due to greater exposure to the overall game day / event atmosphere. 22 LOGE BOXES

• Prime locations • Located outside and covered • Seat 4 to 8 people • Chairs on casters or fixed seats • Dividers between each box MINNESOTA OREGON STATE • Includes counter, fridge and flat screen TV • Preferred parking • Access to private lounge • Private restrooms

• Upscale food & beverage service BAYLOR BAYLOR • Ability to share a box with other parties • First right to purchase other event tickets

CAL MICHIGAN

23 LOGE BOX INITIAL INTEREST

Athle=c#Donors# 3%# 2%# 18%# 24%#

Season#Ticket#Holders# 2%# 3%# 11%# 17%#

Occasional#Ticket#Buyers# 1%# 4%# 14%# 19%#

Other# 2%# 3%# 8%# 14%#

0%# 5%# 10%# 15%# 20%# 25%# 30%#

Deﬁnitely#interested# Likely#interested# Possibly#interested#

Overall, 17 percent of all survey respondents indicated some level of positive interest(definitely, likely or possibly interested) in a loge box based on a description of loge box location and amenities, but before potential prices were introduced, compared to approximately 33 percent that were interested in the club seat concept.

24 LOGE BOX PRICE SENSITIVITY

$100,000#one/0me#capital#gi9# 4%# 7%# 34%# 44%# $15,860# Annual# Cost# $60,000#one/0me#capital#gi9# 6%# 7%# 35%# 46%#

$100,000#one/0me#capital#gi9# 6%# 6%# 32%# 43%# $12,860# Annual# Cost# $60,000#one/0me#capital#gi9# 8%# 6%# 35%# 48%#

$100,000#one/0me#capital#gi9# 7%# 6%# 33%# 44%# $9,860# Annual# Cost# $60,000#one/0me#capital#gi9# 7%# 8%# 38%# 52%#

0%# 10%# 20%# 30%# 40%# 50%# 60%#

Deﬁnitely#lease# Likely#lease# Possibly#lease#

*Annual cost includes required Rebel Athletic Fund donation and cost of season tickets.

25 LOGE BOX PREFERENCES AVERAGE # SEATS IN A SHARED BOX

PREFERRED CAPACITY SHARE OR LEASE ALONE 3.3 SEATS

4$seats$ 56%$ Lease& Alone& 21%&

6$seats$ 20%$ Share& 79%&

8$seats$ 23%$

0%$ 10%$ 20%$ 30%$ 40%$ 50%$ 60%$

26 LOGE BOX AVERAGE # SEATS PREFERENCES IN A SHARED BOX 3.3 SEATS SIDELINE OR END ZONE LOCATION INDOOR OR OUTDOOR LOGE BOX

Outdoors( 17%( No'preference' 27%' Either(op5on( Indoors( is(ﬁne( Sideline' 26%( 67%' 56%( End'Zone' 6%'

Overall, 94 percent would prefer loge boxes Overall, 82 percent would prefer indoor loge located along the sideline compared to 33 boxes compared to 73 percent that would prefer percent that would prefer loge boxes located outdoor loge boxes. in the end zone. Overall, loge boxes are located outdoors and under cover at nearly all stadiums.

27 LUXURY SUITES SAMPLE LUXURY SUITE & LOUNGE IMAGES

• Prime locations • Capacity for 16 people • Outdoor seating • Climate-controlled private area

• Kitchenette with granite countertops MICHIGAN TCU • Preferred parking • Access to club lounge • Private restrooms • Upscale food & beverage service • Ability to share a suite with other parties MICHIGAN IOWA • First right to purchase other event tickets

CAL MICHIGAN 28 LUXURY SUITE INITIAL INTEREST

Athle>c#Donors# 2%# 1%# 9%# 11%#

Season#Ticket#Holders# 3%# 0%# 5%# 8%#

Occasional#Ticket#Buyers# 1%# 1%# 6%# 8%#

Other# 2%# 1%# 4%# 8%#

0%# 2%# 4%# 6%# 8%# 10%# 12%# 14%#

Deﬁnitely#interested# Likely#interested# Possibly#interested#

Overall, 9 percent of all survey respondents indicated some level of positive interest(definitely, likely or possibly interested) in a luxury suite based on a description of luxury suite location and amenities, but before potential prices were introduced, compared to approximately 33 percent that were interested in the club seat concept and 17 percent that were interested in the loge box concept.

29 LUXURY SUITE PRICE SENSITIVITY

$150,000#one01me#capital#gi:# 10%$ 7%$ 37%$ 55%$ $63,440$ Annual$ Cost$ $75,000#one01me#capital#gi:# 12%$ 7%$ 39%$ 57%$

$150,000#one01me#capital#gi:# 13%$ 7%$ 37%$ 57%$ $53,440$ Annual$ Cost$ $75,000#one01me#capital#gi:# 15%$ 6%$ 38%$ 59%$

$150,000#one01me#capital#gi:# 14%$ 5%$ 39%$ 57%$ $43,440$ Annual$ Cost$ $75,000#one01me#capital#gi:# 15%$ 10%$ 34%$ 58%$

0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%#

Deﬁnitely#lease# Likely#lease# Possibly#lease#

*Annual cost includes required Rebel Athletic Fund donation and cost of season tickets.

30 LUXURY SUITE PREFERENCES AVERAGE # SEATS IN A SHARED SUITE

PREFERRED LUXURY SUITE CAPACITY SHARE OR LEASE ALONE 4.1 SEATS

8$seats$ 41%$ Lease& Alone& 30%&

Share& 10$seats$ 6%$ 70%&

12$seats$ 22%$ INSIDE OR OUTSIDE SUITE SEATS

16$seats$ 18%$ Outside' stadium'' seats' 33%' Inside' 20$seats$or$more$ 14%$ stadium'' seats' 67%' 0%$ 5%$ 10%$ 15%$ 20%$ 25%$ 30%$ 35%$ 40%$ 45%$

31 LUXURY SUITE PREFERENCES

PREFERRED RESTROOM LOCATION SUITE WINDOWS OPERABLE OR FULLY ENCLOSED

Fully( Enclosed( 8%( Restrooms( located(in( Restrooms( communal( inside(suite( lounge( 52%( Operable( 48%( Windows( 92%(

Building restrooms inside a communal The ability to open and close luxury club lounge will increase the square suite windows will be an important footage of each individual suite and selling point, and will allow for luxury will also reduce construction costs. suite holders to experience the game day atmosphere.

32 LEASE PREFERENCES PREFERRED LEASE TERMS

Club#Seat#Patrons# 37%$ 32%$ 31%$

Loge#Box#Patrons# 33%$ 42%$ 25%$

Luxury#Suite#Patrons# 50%$ 17%$ 33%$

0%# 20%# 40%# 60%# 80%# 100%#

3#years# 5#years# 10#years#

CONSIDER UPFRONT LEASE PAYMENT?

Club Seat Loge Box Luxury Suite Patrons Patrons Patrons Definitely 18% 17% 50% Likely 19% 50% 33% Possibly 53% 33% 17% No 10% 0% 0%

Total Positive Interest 90% 100% 33 LEASE PREFERENCES

IMPACT OF REQUIRED EXTENDED LEASE TERM (I.E. 10 TO 20 YEARS)

Club#Seat#Patrons# 32%$ 35%$ 32%$

Loge#Box#Patrons# 17%$ 67%$ 17%$

Luxury#Suite#Patrons# 67%$ 17%$ 17%$

0%# 20%# 40%# 60%# 80%# 100%#

No#Impact# Less#Likely# Would#Not#Lease#

34 FOOD & BEVERAGE PREFERENCES

A LA CARTE OR ALL-INCLUSIVE FOOD & BEVERAGES

Club#Seat#Patrons# 46%$ Impact of Required 54%$ Extended Lease Term (i.e. 10 to 20 years)

Loge#Box#Patrons# 54%$ 46%$

Luxury#Suite#Patrons# 50%$ 50%$

0%# 20%# 40%# 60%# 80%# 100%#

A#la#carte# All>Inclusive#

IMPACT OF REQUIRED ALL-INCLUSIVE FOOD & BEVERAGES

Club Seat Loge Box Luxury Suite Patrons Patrons Patrons Still lease 70% 43% 60% Less likely to lease 27% 43% 40% No longer lease 3% 14% 0% 35 IMPACT OF ALCOHOL AVAILABILITY

IMPACT OF THE SALE OF ALCOHOL ON PREMIUM SEAT PURCHASE

Impact of Required Extended Lease Term Club#Seat#Patrons# 63%$(i.e. 10 to 20 years) 32%$ 6%$

Loge#Box#Patrons# 38%$ 54%$ 8%$

Luxury#Suite#Patrons# 80%$ 20%$

0%# 20%# 40%# 60%# 80%# 100%#

More#likely#to#lease# No#Impact# No#longer#lease#

36 OTHER IMPACTS ON PREMIUM SEAT PURCHASE

IMPACT OF OTHER MAJOR STADIUM TENANT IMPACT OF NEGATIVELY VIEWED STADIUM

No$longer$ purchase$ 4%$

More#likely#to#purchase# 44%#

Less$likely$to$ purchase$ 33%$ S"ll$purchase$ No#eﬀect# 49%# 62%$

Less#likely#to#purchase# 6%# IMPACT OF NEW VEGAS ARENA

Less$likely$to$ No#longer#purchase# 1%# purchase$ 16%$

0%# 10%# 20%# 30%# 40%# 50%# 60%# S"ll$purchase$ 84%$

37 PREMIUM SEAT AMENITY PREFERENCE

Covered$/$Shaded$SeaIng$ 6.1$

First$Right$to$Purchase$Other$Event$Tickets$ 6.1$

VIP$Parking$ 5.6$

Club$Lounge$Guest$Passes$ 5.5$

Ability$to$Purchase$Alcohol$ 5.5$

Upscale$Food$&$Beverage$ 5.5$

InvitaIons$to$Exclusive$Events$ 5.1$

Wi6Fi$Access$ 5.0$

All6Inclusive$Food$&$Non6Alcoholic$Beverages$ 4.5$

Private$Stadium$Entrance$ 4.4$

In6Seat$/$Box$Wait$Service$ 4.3$

Concierge$Service$ 3.6$

1$ 2$ 3$ 4$ 5$ 6$ 7$

Not% Very% Important% Important%

38 ATHLETIC DONATION IMPACT

IMPACT OF REQUIRED PREMIUM SEATING DONATION ON EXISTING ATHLETIC GIVING

Club Seat Patrons Loge Box Patrons Luxury Suite Patrons

Remain the In addi2on Same In addi1on Remain the In addi2on Remain the 23% to to Same to Same 31% 30% 36% 40% 40%

Replace Replace Replace 24% 46% 30%

39 NON-ATHLETIC DONATION IMPACT

PAST NON-ATHLETIC DONATIONS TO UNLV IMPACT OF PREMIUM SEAT DONATIONS ON FUTURE NON-ATHLETIC GIFTS TO UNLV

Reduce# No$ 19%# 34%$

Yes$ 66%$ No#Impact# 81%#

40 OTHER EVENT INTEREST

Concerts# 88%#

NFL#Football# 81%#

Other#NCAA#Football# 74%#

Family#Shows# 45%#

Community#/#Civic#Events# 41%#

Trade#Shows# 41%#

Interna=onal#Soccer# 41%#

Rodeo# 40%#

Motorsports# 28%#

Boxing# 28%#

Mixed#Mar=al#Arts#(MMA)# 26%#

Interna=onal#Rugby# 24%#

Religious#Gatherings# 14%#

Other# 5%#

0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%#

Overall, 81 percent of respondents indicated an interest in attending other events

41 3 UNLV STUDENT SURVEY

42 UNLV SPORT ATTENDANCE

Men's#Basketball# 60%#

Football# 53%#

I#do#not#aLend#UNLV#sporQng#events# 31%#

Women's#Basketball# 12%#

Men's#Soccer# 10%#

Volleyball# 9%#

SoGball# 5%#

Women's#Soccer# 5%#

Men's#Swimming# 4%#

Men's#Tennis# 4%#

Women's#Swimming# 4%#

Track#&#Field# 4%#

Women's#Tennis# 3%#

Cross#Country# 2%#

Men's#Golf# 1%#

Women's#Golf# 1%#

0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 43 AVERAGE # FOOTBALL GAMES ATTENDED ANNUALLY

One# 30%#

Two# 18%#

Three# 19%#

Four# 15%# Average'#' Football'Games' A1ended' Annually' Five# 6%# ' 3.0'games'

Six# 4%#

All#home#games# 9%#

0%# 5%# 10%# 15%# 20%# 25%# 30%# 35%#

44 AVERAGE # FOOTBALL GAMES ATTENDED ANNUALLY

Inconvenient#stadium#loca?on# 47%#

Time/school#conﬂicts# 43%# SAMPLING OF OTHER REASONS CITED:

Team#performance# 36%# • Unaware of game dates • Lack of marketing around campus

No#interest#in#football# 31%# • Strict tailgating rules • Athletics spending takes away from Traﬃc#conges?on# 25%# academic opportunities • Prefer to watch on TV

No#interest#in#college#football# 19%# • Do not like live sporting events

Weather#condi?ons# 16%#

Quality#of#opponents# 7%#

Other# 5%#

0%# 10%# 20%# 30%# 40%# 50%# 45 SAM BOYD STADIUM RATING

Excellent$ 6%$

REASONS FOR NEGATIVE RATING:

• Inconvenient location

Good$ 37%$ • Feels outdated • Condition of restrooms • Aesthetically unpleasant • Too small Fair$ 41%$ • Poor game day atmosphere • Parking congestion • Uncomfortable seating

Poor$ 15%$

0%$ 5%$ 10%$ 15%$ 20%$ 25%$ 30%$ 35%$ 40%$ 45%$

Overall, approximately 43 percent of students rated Sam Boyd Stadium positively (excellent or good), compared to 34 percent of Athletics & Alumni survey respondents 46 NEW STADIUM DEVELOPMENT ATTITUDE

Very$Posi2ve$ 50%$

Somewhat$Posi2ve$ 16%$ Approximately 66 percent of students were aware of new stadium plans

Neutral$ 12%$

Somewhat$Nega2ve$ 7%$

Very$Nega2ve$ 15%$

0%$ 10%$ 20%$ 30%$ 40%$ 50%$ 60%$

Overall, approximately 66 percent of students have a positive attitude towards the development of a new stadium, compared to 83 percent of Athletics & Alumni survey respondents

47 NEW STADIUM DEVELOPMENT PREFERENCE

Retractable$Roof$Stadium$ 8.2$

Domed$Stadium$ 6.9$

Open1Air$Stadium$with$Shading$System$ 6.6$

Open1Air$Stadium$ 4.7$

1$ 2$ 3$ 4$ 5$ 6$ 7$ 8$ 9$ 10$

Very% Very% Nega)ve% Posi)ve%

48 NEW STADIUM ATTENDANCE IMPACT

A4end$more$UNLV$home$football$games$ 66%$

A4end$the$same$number$of$UNLV$home$football$games$ 15%$

A4end$fewer$UNLV$home$football$games$ 1%$

I$would$not$a4end$any$UNLV$home$football$games$ 17%$

0%$ 10%$ 20%$ 30%$ 40%$ 50%$ 60%$ 70%$

Overall, approximately 66 percent of students indicated they would attend more games in a new stadium, compared to 63 percent of Athletics & Alumni survey respondents

49 OTHER EVENT INTEREST

Concerts# 92%#

NFL#Football# 78%#

Other#NCAA#Football# 59%#

Interna>onal#Soccer# 49%#

Job#Fairs# 44%#

Family#Shows# 41%#

Trade#Shows# 39%#

Community/Civic#Events# 38%#

Boxing# 36%#

MMA# 34%#

Motorsports# 32%#

Interna>onal#Rugby# 31%#

Rodeo# 27%#

Religious#Gatherings# 16%#

Other# 3%#

0%# 20%# 40%# 60%# 80%# 100%#

Overall, 84 percent of respondents indicated an interest in attending other events

50 PREMIUM SEATING 4 DEMAND

51 CLUB SEAT PENETRATION ANALYSIS

Club Seat Penetration Analysis New / Reconstructed Collegiate Football Stadiums

Total Total Total Athletic Seating Athletic Club Seat Donors Per Rank Stadium School Capacity Donors Inventory Club Seat 1 Bright House Networks Stadium Central Florida 45,301 7,2008009.0 2 Apogee Stadium North Texas 30,850 6,500 754 8.6 3 TCF Bank Stadium Minnesota 50,805 10,000 1,545 6.5 4 Papa John's Cardinal Stadium Louisville 55,000 10,000 1,7255.8 5 InfoCision Stadium Akron 30,000 3,000 522 5.7 6 Kyle Field Texas A&M 102,500 14,300 4,775 3.0 7 Houston Football Stadium Houston 40,000 2,200 7662.9 8 McLane Stadium Baylor 45,000 3,100 1,200 2.6 9 Amon G. Carter Stadium TCU 45,000 5,500 2,500 2.2 10 FAU Stadium Florida Atlantic 30,000 3,500 4,908 0.7

Average 47,446 6,530 1,950 4.7 Median 45,000 6,000 1,373 4.4

New Stadium (based on average) UNLV -‐-‐ 2,652 564 4.7 New Stadium (based on median) UNLV -‐-‐ 2,652 607 4.4

52 LOGE BOX PENETRATION ANALYSIS Loge Box Penetration Analysis Collegiate Football Stadiums

Total Total Total Athletic Seating Athletic Loge Box Donors Per Rank Stadium School Capacity Donors Inventory Loge Box 1 High Point Solutions Stadium Rutgers 52,454 6,000 28 214.3 2 Kyle Field Texas A&M 102,500 14,300 71 201.4 3 TCF Bank Stadium Minnesota 50,805 10,000 54 185.2 4 Bill Snyder Family Stadium Kansas State 50,0006,300 35 180.0 5 Davis Wade Stadium Mississippi State 61,337 7,200 50 144.0 6 Reser Stadium Oregon State 45,674 7,000 50 140.0 7 FAU Stadium Florida Atlantic 30,000 3,500 32 109.4 8 Bronco Stadium Boise State 36,387 4,200 43 97.7 9 InfoCision Stadium Akron 30,000 3,000 38 78.9 10 Memorial Stadium-‐Faurot Field Missouri 77,000 7,600 115 66.1 11 Houston Football Stadium Houston 40,000 2,200 42 52.4 12 McLane Stadium Baylor 45,000 3,100 79 39.2

Average 51,763 6,200 53 125.7 Median 47,837 6,150 47 124.7

New Stadium (based on average) UNLV -‐-‐ 2,652 21 125.7 New Stadium (based on median) UNLV -‐-‐ 2,652 21 124.7

53 LUXURY SUITE PENETRATION ANALYSIS Luxury Suite Penetration Analysis New / Reconstructed Collegiate Football Stadiums

Total Total Total Athletic Seating Athletic Luxury Suite Donors Per Rank Stadium School Capacity Donors Inventory Luxury Suite 1 Apogee Stadium North Texas 30,850 6,500 21 309.5 2 Bright House Networks Stadium Central Florida 45,3017,200 24 300.0 3 TCF Bank Stadium Minnesota 50,805 10,000 38 263.2 4 InfoCision Stadium Akron 30,000 3,000 17 176.5 5 Papa John's Cardinal Stadium Louisville 55,000 10,000 65 153.8 6 FAU Stadium Florida Atlantic 30,000 3,500 23 152.2 7 Amon G. Carter Stadium TCU 45,000 5,500 37 148.6 8 Kyle Field Texas A&M 102,500 14,300 114 125.4 9 Houston Football Stadium Houston 40,000 2,200 26 84.6 10 McLane Stadium Baylor 45,000 3,100 42 73.8

Average 47,446 6,530 41 178.8 Median 45,000 6,000 32 153.0

New Stadium (based on average) UNLV -‐-‐ 2,652 15 178.8 New Stadium (based on median) UNLV -‐-‐ 2,652 17 153.0

54 PREMIUM SEATING DEMAND PROCESS • Show respondents seating concepts and pricing • Determine seat purchase interest via question at end of survey • Assess strength of respondents willingness to purchase • Definitely lease • Likely lease • Possible lease • Would not lease • Determine respondent status • Rebel Athletic Fund Donor • Season Ticket Holder • Occasional Ticket Buyer • Other

• Apply unique capture percentages specific to survey group

• Extrapolate survey demand to overall group populations

55 CLUB SEAT DEMAND

CLUB SEAT DEMAND BASED ON SURVEY RESULTS

Club Seat Annual Demand Revenue

2,000 $2.9M $3,000,000 $2.8M 1,800 $2.3M $2,500,000 1,600 1,670 $1.9M 1,400 $1.9M $1.8M $2,000,000 1,200 1,260 1,000 1,130 $1,500,000

800 860 820 $1,000,000 600 690

400 $500,000 200

0 $0 $2,715 $2,715 $2,215 $2,215 $1,715 $20,000 CG $10,000 CG $20,000 CG $10,000 CG $20,000 CG $10,000 Demand Revenue Notes: Demand is NOT additive across price categories. Reflects total annual cost. 56 LOGE BOX DEMAND

LOGE BOX DEMAND BASED ON SURVEY RESULTS

Loge#Box# Annual## Demand# Revenue# 40' $500,000' $425k# $414k# 35' $412k# $400,000' 32# 30' $327k#

25' 25# $300,000' 27# 26# 23# 20'

18# $200,000' 15' $227k#

10' $174k# $100,000' 5'

0' $0' $15,860'' $15,860'' $12,860'' $12,860'' $9,860'' $9,860'' $100,000#CG# $60,000#CG# $100,000#CG# $60,000#CG# $100,000#CG# $60,000#CG# Demand' Revenue'

Notes:' Demand'is'NOT'additive'across'price'categories. Assumes'each'loge'box'has'a'capacity'of'four'(4)'seats'each. Reflects'total'annual'cost.

57 LUXURY SUITE DEMAND

LUXURY SUITE DEMAND BASED ON SURVEY

Luxury#Suite# Annual## Demand# Revenue# 70' $3.3M# $3.3M# $3,500,000'

60' $2.7M# $2.9M# $3,000,000'

54# 54# 50' 51# $2,500,000' 51# 52# 51# $2.3M# 40' $2.2M# $2,000,000'

30' $1,500,000'

20' $1,000,000'

10' $500,000'

0' $0' $63,440'' $63,440'' $53,440'' $53,440'' $43,440'' $43,440'' $150,000#CG# $75,000#CG# $150,000#CG# $75,000#CG# $150,000#CG# $75,000#CG# Demand' Revenue'

Notes:' Demand'is'NOT'additive'across'price'categories. Assumes'a'luxury'suite'capacity'of'16'seats'in'each'suite. Reflects'total'annual'cost. 58 PREMIUM SEATING PROGRAM

Recommended Building Program New Multi-‐Purpose On-‐Campus Stadium

Premium Seating: Club Seats 1,000 to 2,000 Loge Boxes (4 seats) 20 to 30 Luxury Suites (16 seats) 50 to 60

59 EVENT UTILIZATION & BUILDING PROGRAM 5 RECOMMENDATIONS PERSONAL INTERVIEWS

STAKEHOLDER MEETINGS: • To better understand the impact and role within the local • CIAB Board Members community that the proposed UNLV stadium could have, CSL • Regents interviewed local community stakeholders for their opinions • Resort Industry Representatives about the proposed project • LVCVA • Las Vegas Events • These meetings established a knowledge base from which • Other Representatives CSL will draw from throughout the project • Personal interviews provided insight on the thoughts, and primary interests and concerns of varying parties impacted by the potential stadium development • CSL will be available to meet with additional stakeholders as the project team deems necessary

61 EVENT PROMOTER INTERVIEW PROCESS SAMPLE OF PROMOTERS INTERVIEWED: • CSL conducted interviews with key event • Live Nation promoters • Rugby Sevens • Soccer United Marketing • Interviews were designed to determine the • Feld interest in bringing major events to the • VEE Corp proposed stadium • ESPN Events • Questions addressed: • Las Vegas Bowl • Justice Entertainment Group • Ideal seating capacity • Las Vegas Events • Impressions of Las Vegas market • Former Las Vegas Entertainment Industry Executives

• Required building program components OTHER FACTORS IMPACTING BUILDING PROGRAM & • Expected event attendance EVENT UTILIZATION: • Overall intent on bringing events • Comparable Stadium Utilization • Local Market Characteristics • Preferred stadium type • Industry Knowledge and Experience • Other such issues

62 UNLV FOOTBALL

2003 TO 2013: 2013 PEER BENCHMARKING: • 6 home games per year • Mountain West Conference: • Attendance: • 2nd lowest average attendance (Avg. 26,757) • High - 29,281 (2007) • 2nd lowest % stadium capacity (Avg. 71.1%) • Low - 15,208 (2012) • Pac-12 Conference: • Average - 21,139 • Lowest average attendance (Avg. 53,047) • Lowest % stadium capacity (Avg. 89.7%) 2013 SEASON: • 7 home games ESTIMATED ANNUAL UTILIZATION • Total Attendance: 120,486 Retractable Domed Open-‐Air Open-‐Air • Average Attendance: 17,212 Roof Stadium Shaded No Shade (2nd lowest since 2003) Total Events 6 6 6 6 • 43% of total stadium capacity Average Attendance 30,000 27,500 25,000 22,500 Total Attendance 180,000 165,000 150,000 135,000

63 MAJOR LEAGUE SOCCER

MAJOR LEAGUE SOCCER: STADIUMS: • 19 clubs (added 9 since 2005) • Average Stadium Capacity: 22,000 (soccer-specific) • 34-game season • 15 of 19 clubs play in soccer-specific stadiums • Would like to expand to 24 teams by 2020 • Prefer open-air stadiums with natural grass • Las Vegas is a potential expansion market • Preferred Stadium Capacity: 25,000 to 30,000 • Other potential relocation markets include: ATTENDANCE: • Minneapolis • Attendance: • Miami • High: 43,000 • Atlanta • Low: 13,000 • Sacramento • Average: 19,000 • San Antonio • Austin ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 17 17 17 17 Average Attendance 18,000 18,000 18,000 14,000 Total Attendance 306,000 306,000 306,000 238,000

64 INTERNATIONAL SOCCER

INTERNATIONAL SOCCER COMPETITIONS: INTERNATIONAL SOCCER INFORMATION: • International Friendly’s • Host 25 to 50 events annually • International Clubs vs. MLS • 75% of events occur between May and June • Guinness International Champions Cup • Prefer open-air stadium with natural grass • Gold Cup • No impact of enclosed roof • Have had past issues with enclosed stadium PAST LAS VEGAS SOCCER EVENTS: • More concerned with surface type • Las Vegas Pro Soccer Challenge • Prefer downtown stadium location with • Colorado Rapids vs. Chivas USA access to mass transit • Club America vs. Chivas • General Attendee Mix – 80% local / 20% • Real Madrid vs. Juventus visitor • Mexico vs. Venezuela ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 1 1 2 2 Average Attendance 40,000 40,000 30,000 30,000 Total Attendance 40,000 40,000 60,000 60,000

65 MAJOR CONCERTS

MAJOR CONCERT STADIUM INFORMATION: POTENTIAL STADIUM ACTS: • Not many stadium tours • U2 • Prefer enclosed stadium • Bruce Springsteen • Open-air is much more expensive for • Pearl Jam promoter due to lack of rigging and other • George Strait logistical capabilities • Kenny Chesney • Artists want to play to a full house and too • Dave Matthews Band large of a capacity can impact their ability to • Luke Bryan sell-out • Artists playing a stadium tour will not play an ESTIMATED ANNUAL UTILIZATION arena and vice versa Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 2 2 1 1 Average Attendance 40,000 40,000 40,000 40,000 Total Attendance 80,000 80,000 40,000 40,000

66 FESTIVALS

MAJOR CONCERT STADIUM INFORMATION: OTHER MAJOR MUSIC FESTIVALS: • Music festivals are generally held over multiple • Insomniac days and involve multiple concert acts • Nocturnal Wonderland • Electronic Dance Music (EDM) is a growing • ACM Weekend genre of popular music • Crossroads • Las Vegas is the home of Electronic Daisy • Lollapalooza Carnival, one of the largest EDM festivals in the world • 250,000+ attendees over 3 days • There is potential to host music festivals in a ESTIMATED ANNUAL UTILIZATION new stadium • Music festivals need a large amount of space Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade and the potential for multiple stages Total Events 6 6 0 0 Average Attendance 45,000 45,000 0 0 Total Attendance 270,000 270,000 0 0

67 RUGBY

STADIUM PREFERENCES: POTENTIAL EVENTS: • Open-air stadium with shading • Rugby VII’s tournament • Natural grass – no international test matches on turf • Rugby XV’s neutral site matches • Field needs to be wide enough for IRB regulations • International test matches • Currently SBS is not wide enough • Rugby VII’s World Cup 2018 • 40,000 seats is suitable / 50,000 needed for some • Rugby VII’s regional / Olympic qualifiers matches • Need ancillary fields around stadium for practice/ warm-ups ESTIMATED ANNUAL UTILIZATION • Need access to 50% to 60% of hospitality areas in Retractable Domed Open-‐Air Open-‐Air stadium Roof Stadium Shaded No Shade • Business model centers around keeping people at the Total Events 3 3 4 4 site for 3 to 5 hours at a time Average Attendance 25,000 25,000 25,000 25,000 Total Attendance 75,000 75,000 100,000 100,000

68 SIGNATURE EVENTS

STADIUM PREFERENCES: POTENTIAL EVENTS: • Enclosed stadium is preferred in order to host • Mountain West Conference Football events year-round Championship • MWC & Pac-12 Conference championship games • Pac-12 Conference Football Championship are currently played outdoors • Miss Universe Pageant • MWC Championship Game – 31,362 attendees • Las Vegas Marathon (2013) • NASCAR Champion’s Week • Pac-12 Championship Game – 54,000 attendees • Academy of Country Music (3-year average) • Armed Forces Classic • Most signature events require 50,000 to 60,000 • Champions Classic seats • Location close to the Strip is vital ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 1 1 1 1 Average Attendance 40,000 40,000 40,000 40,000 Total Attendance 40,000 40,000 40,000 40,000

69 MAJOR NON-RECURRING EVENTS

POTENTIAL EVENTS: STADIUM PREFERENCES: • NCAA Final Four • Enclosed stadium is preferred in order to • NFL Pro Bowl host events year-round • NFL Preseason • Most non-recurring events would require • Republican National Convention 50,000 to 60,000 seats • Democratic National Convention • Location close to the Strip is vital • X Games • Political conventions could work well • SEMA Show in a stadium due to an abundance of unobstructed sightlines.

ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 2 2 1 1 Average Attendance 50,000 50,000 50,000 50,000 Total Attendance 100,000 100,000 50,000 50,000

70 LAS VEGAS BOWL 8-YEAR AVERAGE 40,000

LAS VEGAS BOWL ATTENDANCE: STADIUM PREFERENCES: • 2013: 42,178 • Prefer enclosed roof stadium • 2012: 33,217 • Enclosed roof could allow them to play bowl • 2011: 35,720 game later in the bowl season • 2010: 41,923 • Will continue to play in a new outdoor facility • 2009: 40,018 • Need more premium seating areas • 2008: 40,047 • 2007: 40,712 ESTIMATED ANNUAL UTILIZATION • 2006: 44,615 Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 1 1 1 1 Average Attendance 55,000 55,000 55,000 55,000 Total Attendance 55,000 55,000 55,000 55,000

71 NEW COLLEGIATE BOWL GAME

MARKETS THAT HOLD MULTIPLE STADIUM PREFERENCES: BOWL GAMES: • The potential exists to host a new bowl game in • Orlando addition to the Las Vegas Bowl • Dallas / Ft. Worth • An enclosed roof would be ideal in order to host • San Diego the bowl game later in the bowl season • Phoenix • Preferred seating capacity of 50,000 to 60,000 • Miami • Would not impact attendance or viability of Las Vegas Bowl • New Orleans

ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 1 1 0 0 Average Attendance 50,000 50,000 0 0 Total Attendance 50,000 50,000 0 0

72 NEUTRAL SITE COLLEGIATE FOOTBALL GAMES

MARKETS THAT HAVE HOSTED STADIUM PREFERENCES: NEUTRAL SITE GAMES: • The potential exists to host neutral site • Dallas / Ft. Worth collegiate football games in Las Vegas • Houston • Las Vegas is a prime destination that needs a • Chicago stadium with a larger capacity • New York • Enclosed stadium would be ideal, but would utilize an open-air stadium • Atlanta • Preferred seating capacity of 50,000 to 60,000 • Kansas City • Could potentially host 2 neutral site games • Orlando over the same weekend • Jacksonville ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 2 2 2 2 Average Attendance 55,000 55,000 55,000 55,000 Total Attendance 110,000 110,000 110,000 110,000

73 ULTIMATE FIGHTING CHAMPIONSHIP

EVENT INFORMATION: • UFC is a popular sport that is expanding into stadiums • Las Vegas is the site of major UFC events • MGM Grand Garden Arena • Mandalay Bay Events Center • Thomas & Mack Center • Stadium would need to be enclosed in order to account for the weather • An enclosed stadium could host a very limited number of UFC fights annually • UFC International Fight Week is a potential event that could be hosted at an enclosed stadium • 6-day event • Could be hosted at multiple facilities around Las Vegas • Could host main event at the stadium

ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 2 2 0 0 Average Attendance 45,000 45,000 0 0 Total Attendance 90,000 90,000 0 0

74 BOXING

EVENT INFORMATION: RECENT STADIUM BOXING SITES: • Major boxing matches have been hosted in Las • AT&T Stadium (Dallas / Ft. Worth) Vegas for decades • Yankee Stadium (New York City) • Boxing matches would require an enclosed • Gillette Stadium (Foxboro, MA) stadium • Wembley Stadium (London) • Boxing can be hosted outdoors, but potential weather issues would be a major factor • A limited number of major fights can be ESTIMATED ANNUAL UTILIZATION hosted in a stadium Retractable Domed Open-‐Air Open-‐Air • There is potential for a new enclosed stadium Roof Stadium Shaded No Shade to host a major boxing match once every few Total Events 1 1 0 0 years Average Attendance 40,000 40,000 0 0 Total Attendance 40,000 40,000 0 0

75 MOTORSPORTS

STADIUM PREFERENCES: EVENT INFORMATION: • Prefer enclosed stadium due to weather, but • Sam Boyd Stadium currently hosts would host events in open-air stadium Monster Jam and Supercross • Need 45,000 to 60,000 total capacity • Promoters indicated a desire to host events in new stadium • Capacity is reduced due to safety requirements / holds • There is potential to expand their events at a new stadium and/or host smaller events • Ability to remove playing field is preferred concurrently at Thomas & Mack • Need black-out lighting • This currently works well at Reliant Park • Need spaces for pit areas and fan experiences in Houston • A stage on one end could allow them to host other events in conjunction with the main events ESTIMATED ANNUAL UTILIZATION

Retractable Domed Open-‐Air Open-‐Air Roof Stadium Shaded No Shade Total Events 3 3 3 3 Average Attendance 50,000 50,000 50,000 50,000 Total Attendance 150,000 150,000 150,000 150,000

76 SAM BOYD STADIUM EVENTS

Sam Boyd Stadium Sam Boyd Stadium 2013 Events 2014 Events Average Total Event Turnstile Turnstile Average Total Event Days Attendance Attendance Event Turnstile Turnstile UNLV Football 7 10,356 72,493 Event Days Attendance Attendance USA Sevens Rugby 3 15,376 46,128 Monster Jam 1 27,152 27,152 UNLV Football 6 12,000 72,000 Supercross 1 27,050 27,050 USA Sevens Rugby 3 16,667 50,000 MAACO Las Vegas Bowl 1 20,466 20,466 Monster Jam 1 25,000 25,000 WCS -‐ Real Madridvs. S. 1 18,483 Laguna 18,483 Supercross 1 15,885 15,885 Supercross 2 26,000 52,000 Las Vegas Pro Soccer 1 7,290 7,290 MAACO LV Bowl 1 32,000 32,000 NIAA State Football Championship 4,381 1 4,381 Private Shows 3 12,000 36,000 Henderson 5k Color Vibe 1 4,000 4,000 MLS Soccer 1 8,500 8,500 UFL -‐ Las Vegas vs. Virginia 1 2,434 2,434 UFL -‐ Las Vegas vs. Omaha 1 1,149 1,149 Private Concert 1 20,000 20,000

Total 20 12,346 246,911 Total 18 16,444 296,000

77 RECOMMENDED BUILDING PROGRAM

Recommended Building Program New Multi-‐Purpose On-‐Campus Stadium

Total Seating Capacity 50,000 to 60,000

Premium Seating: Club Seats 1,000 to 2,000 Loge Boxes 20 to 30 Luxury Suites 50 to 60

Total Square Feet 900,000 to 1,000,000

78 LAS VEGAS / UNLV MULTI-PURPOSE STADIUM MATRIX

Open-Air Retractable Domed With Shading Open-Air Roof System Building Program • Capacity 50,000-60,000 50,000-60,000 50,000-60,000 50,000-60,000 • Suites 50-60 50-60 50-60 50-60 • Loge Boxes 20-30 20-30 20-30 20-30 • Club Seats 1,000-2,000 1,000-2,000 1,000-2,000 1,000-2,000 • Square Footage 900,000-1,000,000 900,000-1,000,000 900,000-1,000,000 900,000-1,000,000 Event Programming - Total Events • UNLV 6 6 6 6 • MLS 17 17 17 17 • International Soccer 1 1 2 2 • Major Concerts 2 2 1 1 • Festivals 6 6 0 0 • Rugby 3 3 4 4 • Signature 1 1 1 1 • Major Non-Recurring 2 2 1 1 • Las Vegas Bowl 1 1 1 1 • New Bowl Game 1 1 0 0 • Neutral Site College Football 2 2 2 2 • UFC 2 2 0 0 • Boxing 1 1 0 0 • Motorsports 3 3 3 3 TOTAL 48 48 38 38 TOTAL - EXCLUDING MLS 31 31 21 21

79 LAS VEGAS / UNLV MULTI-PURPOSE STADIUM MATRIX

Open-Air Retractable Domed With Shading Open-Air Roof System

Event Programming - Average Attendance • UNLV 30,000 27,500 25,000 22,500 • MLS 18,000 18,000 18,000 14,000 • International Soccer 40,000 40,000 30,000 30,000 • Major Concerts 40,000 40,000 40,000 40,000 • Festivals 45,000 45,000 0 0 • Rugby 25,000 25,000 25,000 25,000 • Signature 40,000 40,000 40,000 40,000 • Major Non-Recurring 50,000 50,000 50,000 50,000 • Las Vegas Bowl 55,000 55,000 55,000 55,000 • New Bowl Game 50,000 50,000 0 0 • Neutral Site College Football 55,000 55,000 55,000 55,000 • UFC 45,000 45,000 0 0 • Boxing 40,000 40,000 0 0 • Motorsports 50,000 50,000 50,000 50,0000 TOTAL 1,586,000 1,571,000 1,061,000 978,000 TOTAL - EXCLUDING MLS 1,280,000 1,265,000 755,000 740,000

80 LAS VEGAS / UNLV MULTI-PURPOSE STADIUM MATRIX Open-Air Retractable Domed With Shading Open-Air Roof System Financials • Stadium Revenues • Stadium Expenses • Stadium Net Operating Income Building Costs • Hard Construction • Soft Costs • Parking • Land • Other • Total Project Costs Impacts • Direct Spending • Ancillary • Resort Spending • Taxes • Sales • Hotel • Car Rental Funding Options • Public Funding • COI • Private Donations • Resort Industry • Other

81 NEXT STEPS DELIVERABLE SCHEDULE

ON OR BEFORE ON OR BEFORE APRIL 24, 2014 JULY 24TH 1. Estimated Building Costs 7. Draft Report Delivered

ON OR BEFORE ON OR BEFORE MAY 22, 2014 SEPTEMBER 25TH 8. Final Report Delivered 2. Review of Pro-Forma Assumptions 3. Review Economic and Fiscal Impacts

ON OR BEFORE JUNE 26TH 4. Review of Funding Model 5. Recommendation on Overall Feasibility 6. Development of Legislative Recommendations

82 Thank You!