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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your P1: OTA/XYZ P2: ABC fm JWBT180-Levinson November 17, 2009 8:23 Printer Name: Malloy Lithographers, Ann Arbor, Michigan P1: OTA/XYZ P2: ABC fm JWBT180-Levinson November 17, 2009 8:23 Printer Name: Malloy Lithographers, Ann Arbor, Michigan Praise for Guerrilla Marketing Goes Green “In a world filled with shameless self-promoters and hype-filled hucksters, Shel Horowitz and Jay Conrad Levinson stand out as honest, ethical marketers. I like the clear, high-content, value-based, forthright approach to selling with integrity they teach in Guerrilla Marketing Goes Green, and from experience, I know their ideas can generate highly profitable results.” —Bob Bly, master copywriter and author of numerous books on writing as a business “A wonderful combination of guerrilla marketing chock-full of practical Green marketing tips and firsthand advice from two pros.” —Jacquelyn Ottman, author of Green Marketing: Opportunity for Innovation (www.greenmarketing.com) “Guerrilla Marketing Goes Green proves marketing and making the world a bet- ter place are not mutually exclusive. Jay Conrad Levinson and Shel Horowitz demonstrate how you can build a better business based on ethical, Green, and value-centered principles.” —Michael Port, New York Times best-selling author of The Think Big Manifesto (www.MichaelPort.com) “Green marketing is here for good. This book will show you how to market, influence others, and resonate with the times. The advice is simple and the premise is compelling—read this and join the twenty-first century.” —Tim Sanders, author of Saving the World at Work and Love Is the Killer App (www.TimSanders.com) “One of my Joynerisms goes like this: ‘The second best form of marketing is superb customer service. The first is word of mouth. You don’t have one without the other.’ Guerrilla Marketing Goes Green shows you step-by-step how to integrate that kind of thinking into your business. It’s not just the right way to do business. It’s the better way. In retrospect, Jay and Shel should have named their book The One and Only Way to Get the Most Profit Possible from Your Business.” —Mark Joyner, #1 best-selling author of The Irresistible Offer, The Great For- mula,andSimpleology “In Jay Levinson’s and Shel Horowitz’s world, people do matter. The book combines the best of marketing and relationship theory with real-world ex- amples and practical advice to create a winning, inspirational package. If we all adopted their advice to create value for others in everything that we do, the world would be a better place.” —Melanie Rigney, former editor, Writer’s Digest magazine/Editorial Director, Writer’s Digest trade books P1: OTA/XYZ P2: ABC fm JWBT180-Levinson November 17, 2009 8:23 Printer Name: Malloy Lithographers, Ann Arbor, Michigan “Guerrilla Marketing Goes Green is a clear call to action and a magnificent mandate for the rewards of our better nature. Jay Conrad Levinson and Shel Horowitz enlighten you with a bright new world and give you a clear man- ifesto for feeling good about yourself as you reap bigger profits and create a better, more ethical place in which to live and work. This book will impact!” —Ken McArthur, best-selling author of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,andfounderof jvAlertLive.com “As consumers use their own guerrilla techniques to hold companies account- able, Guerrilla Marketing Goes Green levels the playing field. It is a playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called Green marketers, but for any marketer who wants to succeed in today’s economy, and tomorrow’s.” —Joel Makower, Executive Editor, GreenBiz.com, and author of Strategies for the Green Economy “Jay Levinson and Shel Horowitz have always been known for their nothing- held-back, nontraditional, straight-shooting, and creative solutions to some of the most perplexing problems that plague entrepreneurs today. They’re not just authors, they’re entrepreneurs, so they know from where they speak!” —Azriela Jaffe, journalist, college English professor, and author of 15 books “Creating socially responsible businesses not only is a good thing to do, but it will also give your company a unique competitive advantage. And Guerrilla Marketing Goes Green shows you how to do that. This book will give you dozens of new and fresh Green ideas about how to not only market your business’ commitment to responsibility.” —David Frey, author of The Small Business Marketing Bible, and President, MarketingBestPractices.com “An exceptional and well-researched book that is totally in line with the way I have done business in the past 35 years. I urge every business owner, every speaker, and every serious student of marketing or psychology to buy it.” —Tom Antion, small business Internet marketing expert “When I was writing the e-book manifesto, ‘The Next Evolution of Business,’ I researched the ways that ethical businesses were outearning their greedy competitors: a powerful reason to be the good guy that cannot be ignored. Jay Conrad Levinson and Shel Horowitz are absolutely right to point out how ethical, eco-friendly businesses can actually gain the advantage and create massive ethical success. As an entrepreneurship strategist and speaker, I’m proud to be an ethical business owner who puts people before profits. Guerrilla Marketing Goes Green shows you how you can be one, too.” —Stefanie Hartman, “The Entrepreneur’s Best Friend” (www.stefaniehartman.com/manifesto) P1: OTA/XYZ P2: ABC fm JWBT180-Levinson November 17, 2009 8:23 Printer Name: Malloy Lithographers, Ann Arbor, Michigan “This book should be required reading, not only in the hallowed halls of cor- porate America or in the MBA classes at top universities, but by everyone, everywhere. Guerrilla Marketing Goes Green takes us on a journey of responsi- bility, values, and hope and shows us, in a simple yet profound manner, that we have an unprecedented opportunity and sacred duty to leave this world a much better place than we found it. Future generations will be grateful that Jay Conrad Levinson and Shel Horowitz were courageous enough to share such important information with us.” —John Harricharan, award-winning author of the best seller, When You Can Walk on Water, Take the Boat “In the aftermath of the Enron, Global Crossing, and WorldCom disasters, no message could be more timely than Jay Conrad Levinson and Shel Horowitz’s. In the long run, only an ethical approach to marketing works.” —Al Ries, author of several best-selling marketing books “Jay Levinson and Shel Horowitz have got it right. No business can go it alone today. There’s far more to gain by teaming up with competitors than by ignoring their existence or bad-mouthing them. The bigger the competitor you team up with, the greater the chance that you’ll end up with some of the business they can’t handle. There is a halo effect from hanging around with the best people in your field. Try it!” —B. L. Ochman, Internet marketing strategist and publisher, What’s Next Blog (http://whatnsextblog.com) “Do you want your ideal prospects seeking you out, willingly listening to your sales presentation, and talking themselves into doing business with you? Or would you rather keep shouting into the noisy bedlam that today’s world of conventional marketing has become? Shel Horowitz has teamed up with Jay Conrad Levinson to create a mas- terpiece. Guerrilla Marketing Goes Green is a guidebook on ethical marketing, from two experts with the highest standards and values in the industry. To many business owners, values, trust, morals, integrity, and ethics are little more than buzzwords. Shel and Jay show how they can become corner- stones holding up your business—and ensuring survival in tough times. The Golden Rule was never better illustrated than in this exquisite guide on value and ethics in business today. And learning about the Magic Triangle of quality, integrity, and honesty will completely revamp and revolutionize the way you think about business success. Today, value addition involves tapping into a global trend toward embrac- ing Green practices that preserve natural resources. Discover how to marry ‘Green’ to ‘marketing’ in this interesting, insightful, and intensely thought- provoking book. In the end, this is not merely a book about business tactics, but one that’s about mind-set change and adopting a philosophy of abundance, generosity, and compassion toward your audience—creating a business that fulfills needs and adds value.” —Dr. Mani Sivasubramanian, author of Think, Write & Retire (www.ThinkWriteRetire.com) P1: OTA/XYZ P2: ABC fm JWBT180-Levinson November 17, 2009 8:23 Printer Name: Malloy Lithographers, Ann Arbor, Michigan “This book is a remarkable breath of fresh air on how to perfect the better way. It offers a practical method for building profitable relationships in an often noisy, confused world. Repeatedly and in different ways throughout, this book actually demon- strates, with a generous mix of insight and proven examples, how dog-eat-dog marketing simply isn’t necessary; how ethical marketing is not only easier to implement but far more effective; how honesty, integrity, trust, and quality are natural partners that are more likely to lead to long-term growth, with minimal effort and less waste; how by applying Green thinking and treading more lightly on the Earth we can bring unexpected and richer rewards; and more, much more! That’s why, without doubt, Guerrilla Marketing Goes Green: Winning Strate- gies to Improve Your Profits and Your Planet, by Jay Conrad Levinson and Shel Horowitz, gets my highest recommendation.
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