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1-1-1989

Crummer Graduate School

Rollins College

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Recommended Citation Rollins College, "Crummer Graduate School" (1989). Text Materials of Central Florida. 659. https://stars.library.ucf.edu/cfm-texts/659

Message From The Dean

here are more than 600 colleges and We at the Crummer School believe that an T universities in the United States that MBA is more than a collection of business grant the MBA degree. Although each courses. The setting in which the learning school teaches approximately the same occurs is important, as is the interaction material with the same, or similar text­ that takes place during the learning pro­ books, the education that students cess. In addition, we think that knowledge receive at each of these schools is differ­ of information is relatively useless for man­ ent. The differences depend upon the agers unless they also know how to apply educational philosophy of the schools, the that knowledge and communicate it to facilities of the schools, the method in others. For that reason, the Crum mer which the course material is taught, the School stresses both oral and written com­ quality of the students that are enrolled, munication in the curriculum and elects to and the supplemental programs that are use the case method of instruction to rein­ offered. Therefore, the purpose of this cat­ force these skills. We also believe that a alog is not only to tel I the story of what we manager has a professional responsibility do at the Crummer School, but also to tell to the company, the customers, and the the story of how we do it. community. These values are also rein­ forced within the curriculum.

This catalog presents the qualities that The Crummer School has a policy of hiring make the Crummer School different and only those faculty who have taught else­ the best choice for many outstanding stu­ where and who have demonstrated out­ dents. We are small and personal, but we standing teaching skills. We encourage offer the diversity of student background our faculty to pursue scholarly endeavors that is lacking in many schools that are and to publish. The result is a talented much larger. We are located in an ideal faculty that rivals that of any school. southern economic and geographical cli­ All faculty members hold a doctorate in mate, but many people think that we the field in which they teach, all are reflect the quality of an MBA program that judged on their performance in the class­ is most often found in the Northeast. Per­ room, and more than sixty percent of them haps the most important difference is an have published at least two textbooks with attitude that pervades the administration, major publishers. the faculty, and the students. We refuse to settle for anything that is less than our best effort. In the words of Philip Crosby, per­ To some prospective students who read haps the world's foremost spokesman on this catalog, these Crummer differences quality management, who is a member of may mean nothing. However, to those the Crummer School Board of Overseers, whom we would welcome eagerly, these our goal is to "Do things right the first time." differences mean everything. Martin Schatz The Crummer School

he MBA program at the Roy E. T Crummer Graduate School of Busi­ ness at Rollins College is designed to pre­ pare qualified men and women to pursue careers in the management of dynamic organizations. The school is accredited by the American Assembly of Collegiate Schools of Business (AACSB), and was iden­ tified by the Gourman Report as being in the top ten percent of all MBA programs in the nation. The Crummer School specializes in gradu­ ate education and emphasizes a personal approach to teaching and learning. In order to facilitate extensive faculty­ student interaction, classes are limited in size. The curriculum prepares graduates for cha I lenges at the highest manage­ ment levels in their companies. The objective of the MBA program at the Crummer School is to develop managers who can solve both present and future management problems. The design of the program makes it possible for those with­ out undergraduate training in business or computers to quickly master these skills. The mission of the Crummer MBA program is to teach students to apply the knowl­ edge they are learning in their course "When I applied to business schools, I work to the problems of management. The was accepted to other nationally recog­ emphasis on the applications of theor­ nized programs. But I chose to attend the Crummer School. Why? First, the excel­ etical concepts differs from many MBA lent faculty is easily accessible. Second, programs in which theory itself is the the curriculum is integrated and based essential component. The learning of tex­ on the case method. And third, the stu­ tual material is not the goal of individual dents come from diverse backgrounds courses, but only an intermediate step. The and bring a wealth of knowledge to class goal is the application of the material that discussions." -Rick Stuebing, MBA '88 is appropriate for the particular problem President, MBA Association being solved. Rollins College

ol Ii ns College is situated on the Rollins has an enrollment of 1,400 under­ their peers, including fellowships from the R shores of Lake Virginia in Winter Park, graduate students. It is private and inde­ Fulbright Foundation, the American Coun­ Florida. The quaint but sophisticated city pendent of both state and church. The ci I on Education, the National· Science is adjacent to Orlando, one of the fastest Rollins College student-faculty ratio Foundation, and the National Endowment growing metropolitan areas in the United of 12 to 1 provides an excellent learning for the Humanities. Alumni include the States. Founded in 1885, Rollins is the oldest environment. Ninety-two percent of the winners of the Rhodes Scholarship and college in Florida and has developed a faculty hold the Ph.D. or highest degree Nobel Prize. tradition of excellence in liberal arts in their fields. Rollins faculty members education. have earned national recognition from Central Florida

he Central Florida area contains The College is a short drive from well­ T the corporate headquarters and known tourist attractions such as Walt "The greater Orlando area boasts a regional offices of many major corpora­ Disney World, The Kennedy Space Center, diverse economy and a population of nearly one million. This area is successful tions including: Westinghouse, Martin Sea World, Cypress Gardens, and the as a result of its central location, natural Marietta, NCR, Harcourt Brace Jovanovich, Atlantic and Gulf beaches. The College's and cultural amenities, a stable employ­ AT&T, General Electric, Tupperware, Gen­ location in Central Florida provides stu­ ment rate, no state income tax and costs eral Mills Restaurants, Stromberg-Carlson, dents with a special environment that of living below national averages. Our Walt Disney World, and the Harris Corpora­ includes a growing professional commu­ corporate attractions are as impressive as our world-reknowned tourist attrac­ tion. These companies actively support nity, pleasing climate and access to many tions, with a business climate as favorable the Crummer School. cultural events. as the weather. The quality of life makes Orlando an ideal environment." -Roy Harris, President, Industrial Development Commission of Mid-Florida, Inc.

"As an international company dealing with consumer goods, Tupperware needs leaders who are sensitive to cu.1- tura I differences and understand the practical aspects of marketing both domestically and abroad. Thats why we have sent some of our promising man­ agement people to the MBA Program of the Crummer School, and why it is one of my own high priorities in helping the School to develop the reputation that it deserves." -Bi 11 Jackson, Chairman and CEO, Tupperware International Placement Recent Employers & Recruiters: AT&T Corporation International Business he Crummer School provides career The Crummer School emphasizes per­ The Acacia Group Machines Corp. T guidance and placement services sonal placement assistance for its stu­ Aerotek J.C. Penney Co., Inc. to meet the special needs of MBA degree Aetna Life & Casualty John Hancock Life Ins. Co. dents. Each graduating student meets with American Pioneer Bank Jordan Marsh candidates and graduates. The purpose the Assistant Dean of Corporate Affairs to American Standard K-Mart of the Crummer Placement Program is to formulate a personalized job search plan. Barnett Banks of Fla ., Inc. Lanier Business Products BellSouth, Inc. Lever Brothe rs Co. assist Crummer students with career plan­ Students are also counseled before Blue Cross/Blue Shield of Lipton Tea Company ning and career search preparation, and scheduling interviews with on-campus Florida Maas Brothers Florida to assist with the placement of Crummer corporate recruiters to help them clarify Boeing Marion Laboratories C&S Bank Martin Marietta Aerospace MBA students. their skills and acquire knowledge of the Campbell Soup Co. Metropolitan Life Ins. career progressions with the participating Cardinal Industries Moore Business Forms, Inc. Two of the Business Concepts courses companies and implements the on­ Carnation Co. NCNB National Bank CenTrust NCR Corporation include sessions on career planning and campus interview procedure. The Crum­ Certified Tours National Security Agency placement. These courses help students mer staff also works with the Alumni office Chrysler Corporation The Orlando Sentinel compose their resumes, select a career to of Rollins College to arrange interviews CIA Owens-Illinois CINTAS Corporation Peat Marwick & Mitchel I match their specific skills and personal and placement programs in the major cit­ CitiCorp Procter & Gamble goals, and prepare for the job search ies throughout the United States. The MBA City of Orlando Prudential-Bache process. Student Association is responsible for Coldwell Banker The Quaker Oats Co. Comptroller of the Racetrac Petroleum, Inc. preparing the "Crummer Resume Book" Currency RCA The Crummer School is a member of an that is distributed to major corporations Control Data Roadway Express, Inc. MBA placement consortium composed of nationally. Dean Witter Reynolds Robinson's of Florida Edison Brothers Shoe Russ Berrie and Co. Georgetown, William and Mary, Wake Stores Ryder Systems, Inc. Forest, Rice, Southern Methodist University, Electronic Data Systems Sears Roebuck & Co. University of Miami, Florida State University Federal Bureau of Southeast Bank, NA Investigation Southern Bel I and Tulane. The Consortium sponsors MBA Federal Home Loan Southern Business interview forums with corporations in Bank of Atlanta Group, Inc. major cities throughout the United States. First Investors State Farm Insurance Co. First Union Bank Stewart Title Florida Federal Bank Stromberg-Carlson Florida National Bank SunBanks, NA "I decided to try a recruiting schedule at Florida Progress, Inc. Thom McAn Shoe Co. "You expect to find outstanding MBA the Crummer School since I had heard Frito-Lay, Inc. Toys "R" Us many positive comments about their General Mills The Traveler's Ins. Co. graduates at schools like Harvard, Stan­ Restaurants, Inc. Tupperware Int. ford, Virginia, and Northwestern, and that MBA program. I have found their MBA General Motors United Telephone is why my company recruits at those graduates to be unique in that they com­ Corporation Company of Florida schools. We also happen to know that we bine an in-depth quantitative prepara­ HL Financial Group Upjohn Company find equally qualified individuals from tion with a broader perspective of Harcourt Brace Walt Disney World the Crummer School, and have always business operations. They are versatile in Jovanovich Western Paper Corp. had excellent potential employees on their capabilities, which is attractive to Harris Corporation Western Union our schedule." most corporations." Honeywell Telegraph Co. Humana -Linda Sampieri, -Karen Rylander-Davis, Weyerhaeuser Corp. Corporate Recruiter, Hyatt Orlando Wyndham Hotel Vice President of Employee Relations, Internal Revenue Xerox Corporation General Mills Restaurants, Inc. Ryder Systems Service Zayre Corporation Corporate Relations

ROY E. CRUMMER GRADUATE SCHOOL OF BUSINESS BOARD OF OVERSEERS

Mardian J. Blair Edward J. Manning President, Adventist Health Syst~ms/ Managing Partner Sun Belt Health Care Corporation Ernst & Whinney Howard Bowie James Passilla General Manager-Orlando Region Senior Vice President Sears, Roebuck and Co. Walt Disney World Buell G. Duncan, Jr. Howard Pierce Chairman of the Board and CEO General Manager Sun Bank, NA Westinghouse Electric Corporation George V. Grune Georges St. Laurent Chairman of the Board and CEO President "In my opinion, the Crummer School Reader's Digest Association, Inc. St. Laurent Properties offers a most excel lent program for edu­ cating business leaders. Their emphasis Austin Guirlinger Mike Schweitzer on the practical application of business President Vice President and General Manager concepts, communication skills and Cardinal Industries, Inc. WCPX-TV 6 Orlando ethics-places them in the leadership of graduate business education." William Hattaway Jack 0. Snyder -George Grune, Executive Vice President Executive Vice President Chairman and CEO, President, International Division Harcourt Brace Jovanovich, Inc. Reader's Digest Association, Inc. General Mills Restaurants, Inc. Steven High Michael Strickland President President and CEO H.J. High Construction Company Barnett Bank of Palm Beach County David Hughes Selby Sullivan President Chairman of the Board Hughes Supply, Inc. Hubbard Construction Company William Jackson Troy Todd Chairman President "I, along with other executives, have Tupperware Internationa I questioned the philosophy of many MBA United Telephone Company of Florida programs that are preparing theoretical Ernest L Jones Maurice (Bud) Yeager specialists. I am pleased to be associ­ President President ated with the Crummer School which is Stromberg-Carlson Corporation Litton Laser Systems educating students that are making sig­ nificant contributions to major corpora­ Harold R. Lifvendahl A. Thomas Young tions throughout the country." President-Pu bl is her President -Troy Todd, The Orlando Sentinel Martin Marietta Electronics & Missiles Group CEO, United Telephone he Corporate Council is a member­ T ship organization composed of ROYE. CRUMMER GRADUATE SCHOOL OF BUSINESS companies that actively support the Crummer School. The membership fee of Corporate Council Membership $1,000 per year is used to purchase equip­ ment for the Crummer Computer Center AT&T Information Systems Florida National Bank Orlando Utilities Commission Acousti Engineering Company of Fla. Fountain Motors and library materials, and to support Osceola Financial Corp. Albertson International General Mills Restaurants, Inc. Pan Am Airways, Inc. merit-based scholarships. All American Pest Control Grover Bryan, Inc. Parkview Investment American Pioneer Trevor Hall Peabody Hotel Arthur Anderson & Company H.J. High Construction Company Pillar-Bryton Co. Baker & Hostetler Holidays Inns, Inc. Prudential-Bache Baldwin-Fairchild Funeral Homes Holland & Knight Radisson Hotel Orlando Barnett Bank Roger Holler Chevrolet Reader's Digest Association Bill Bryan Subaru/Saab L. J. Hooker International The Real Estate Consortium Bowyer-Singleton William R. Hough & Company Thomas Ruff Company C&S National Bank Hubbard Construction Company Schenck Company Cardinal Industries of Florida Hughes Supply, Inc. Sears Roebuck & Co. Carnegie Properties Humana of Florida Sentry Alarm Systems of America Central Florida Press The Huskey Company Shearson Lehman Brothers Central National Bank lnacomp Computer Systems Showalter Flying Services, Inc. B. R. Chamberlain & Sons James B. Greene & Associates Smith, MacKinnon & Matthews, P.A. Champ's Plaza Jewett Orthopaedic Clinic Southeast Bank, N.A. Chase Bank of Florida Johnson & Johnson Southeastern Municipal Bonds Church Street Station The Keewin Company Southern Bell Commonwealth Insurance John & Sally Kest St. Laurent Properties Condev Group, Inc. Edward Kimball Management Stromberg -Carlson Contemporary Cars Koger Properties, Inc. Sumner Kramer Inc. Credit Card Software Kraft Insurance Agency Sun Bank, N.A. Philip Crosby Associates Kuykendall Insurance Agency, Inc. Sunbelt Investors Group, Inc. Cuthill & Eddy A. C. Leerdam Traylor Foundation Davgar Restaurants Harry P. Leu Foundation Tri -City Electrical, Inc. Dayron Corporation Lincoln Property Tupperware International Deloitte Haskins & Sells Litton Laser Systems United Telephone System DeWolf, Ward & Morris, P.A. Mccree Architects Vickrey Ovresat Awsumb Assoc. The Douglas Company Mag:.iire, Voorhis & Wells, P.A. WCPX-TV Channel 6 A. Duda & Sons, Inc. Marriott Educational Services WESH -TV Communications Ernst & Whinney Martin Marietta Orlando Aerospace Walt Disney World First Realty Advisors Mechtron International and Co., Inc. Westinghouse Corporation First Union Bank Merrill Lynch International Winderweedle, Haines, Ward FLM Building Products NCNB National Bank Winter Park Memorial Hospital Florida Hospital The Orlando Sentinel Xerox Corporation The Crummer Difference MENTOR PROGRAM PARTICIPANTS 1987-88

The Mentor Program MR. AVIE ABRAMOWITZ, MR. TOM GRANT. MS. CINDY PULLEN, Insurance Representative Senior Vice President District Manager, Customer Service Equitable Life Insurance Southeast Bank Xerox Corporation he Mentor Program is designed to MR. JOHN BAVA, Partner MR. GEORGE GRUNE, MR. JOE REGNER, Senior Vice President facilitate the professional and Deloitte, Haskins & Sel Is Chairman & CEO Barnett Bank T Reader's Digest MR. JOHN BOUCHER, MR. BRUCE REYNOLDS, personal development of MBA students President MR. TREVOR HALL, Manager Vice President enrolled in the Crummer School. The pro­ Thermocarbon L.J. Hooker International United Telephone gram provides an opportunity for students MR. GARY BREWER, Manager MR. GEORGE HALLIGAN, Manager MR. TOM RIGGS, CEO Jacobson's Sears Semoran Management to observe business executives in a work­ MS. VICKI BRITTON, MR. BILL HEMMERLY, MR. BERT ROPER, President ing environment to obtain a better under­ Senior Vice President Director of Accounting Roper Growers Cooperative standing of the practical aspects of Florida National Bank Creative Dining MR. MICHAEL SAWRUK, President MR. BILL BRYAN, President MR. STEVEN HIGH, President Demetree Builders management. The program also provides Bill Bryan Subaru/Saab H.J. High Construction MR. TED SCHIAFONE, Vice President a role model/advisor for students, which is MR. ROBERT BRYAN, President MR. BILL HILL, President Florida National Bank beneficial as students begin their career Grover Bryan, Inc. Sentry Alarm Systems MR. MIKE SCHWEITZER, MR. TED BYWATER, CEO MR. EVERETTE HUSKEY, President Vice President search process. Recent mentors have The Bywater Company Huskey Real Estate Company WCPX-TV included the presidents and/or chairmen MR. DAVID CALLEN, President MR. WILLIAM JACKSON, Chairman MR. EMORY SELLERS, of major corporations such as Tupperware, H.I. Development Tupperware International Senior Vice President MR. PETE CHAMBERLAIN, Partner MR. BUDDY JOHNSON, Southeast Bank Stromberg-Carlson, SunBank and Readers Crown Consulting Group Vice President City Executive MR. CHUCK STEINMETZ, President Digest, as wel I as the Governor of the State MR. GUY CO LADO, President Southeast Bank All America Termite & Pe st of Florida. National Bank of Commerce MR. ALLAN KEEN. President MS. CYNTHIA SUCHER, MR. HARRY COLLISON, President The Keewin Company Vice President, Marketing Winter Park Hospital The Real Estate Consortium MR. JAMES KERSEY, Vice President Mentors and students are paired at the MR. KEN CONE, District Manager Lincoln Property Company MR. RICHARD SWANN, Chairman American Pioneer time the student is enrolled in the full-time Florida Power Corporation MR. KEN KIRCHMAN, Chairman MR. CLIFTON CONLEY, Vice President The Kirchman Corporation MS. DAWN THOMPSON, MBA program and the relationship is Manager, Energy Services WFTV-Channel 9 MR. RICHARD LICURSI, President Florida Power Corporation expected to continue until the student MR. KEVIN COOLEY, Director Auxton Computer Enterprises MR. ROYCE THOMPSON, Vice President Post Buckley Schuh & Jernigan MR. GEOFF LONGSTAFF, President graduates two years later. Mentors allow Florida Hospital MR. PHILIP CROSBY, Chairman First Mercantile National Bank their student partners to "shadow" them on MR. TOMMY THOMPSON, Sr. Ph ilip Crosby Associates, Inc. MR. BOB LONGWELL, General Manager Vice President Corporate Banking the job; take them to lunch or dinner at MR. BUELL DUNCAN, 58 WDBO/K92FM Chairman Barnett Bank SunBank MR.ALAN LUCE, Vice President least once each term to encourage the MR. DAVID TROXEL, Tupperware Home Parties MR. BUD ECHOLS, Branch Manager Senior Vice President student in his or her job search and give IBM MR. CHUCK LUTH IN, SunBank advice on pursuing and performing in the MS. ANDREA ELISCU, President Vice President, Finance MR. DANE TURNER, Manager Medical Marketing, Inc. Walt Disney World position; and provide an exposure to the Prudential Bache MS. KATHY FALLER, MR. FRED MacLEOD, President Comptroller MR. BOB VERGE, decision making process of the organiza­ FLM Building Products NCR Manager Cost Analyst tion by permitting the student to attend a DR. HANK FISHKIND, President GOVERNOR BOB MARTINEZ SAIC MG. Lewis Econometrics business planning session, directors meet­ MR. A.G. McCREE, Director MR. TOBY WAGNER, President ing, or other important work sessions. Men­ MS. GEORGIA FOSTER, Vice President Mccree, Architects & Construction Southeast Municipal Bonds NCNB National Bank tors often participate more fully by MR. RICHARD McRAE, Vice President MR. BILL WARREN, Editor MR. ROBERT GAULT. President United Telephone Company of Florida Orlando Business Journal offering additional on-the-job experi­ Sea World MR. NOEL MOORE, Vice President MR. WILLARD WISLER, President ences, recommendations or tips on jobs MS. CAROLYN GOSSELIN, Davgar Restaurants Winter Park Hospital General Manager and reviewing the students resume. MR. RICK PETTERSEN, Partner DR. PETER YESAWICH, President Young & Rubicam L. J. Hooker International Robinson, Yesawich & Pepperdine Computer Education computer background that are demon­ Toastmasters strated by the incoming students. The ori­ he administration and faculty of the entation week in August introduces all he Crummer School is dedicated to T Crummer School have realized the students to the computer programs that T improving student communication growing importance of computer knowl­ will be used in conjunction with the aca­ skills, both written and oral. In order to edge in the business world and the educa­ demic courses. The Business Concepts achieve the latter goal, Crummer has insti­ ti ona I requirements that must be fulfilled courses provide students with on-going tuted a registered chapter ofToastmasters to provide Crummer MBA graduates with computer instruction in computer appli­ International expressly for MBA students. computer experience to enhance their cations that are needed, such as word pro­ The mission ofToastmasters is to "help men positions as business professionals. The cessing, spreadsheet computations, and women learn the arts of speaking, MBA program has been designed to presentation graphics and decision­ listening and thinking- vital skills that accommodate the varying degrees of making techniques. promote self-actualization, enhance leadership potential, foster human under­ The Crummer School utilizes many of the standing, and contribute to the better­ same hardware and software packages ment of mankind." that are used by major corporations, so graduates can quickly adjust to the All students are required to participate in increasingly computer-oriented business Toastmasters during the first year of their world. The IBM and AT&T personal comput­ enrollment. This requirement is fulfilled as ers in the Crummer Computer Center are part of the Business Concepts courses. The connected to a super-mini computer. Lap­ success of this program is evident from the top computers in the executive class­ improved performance of students during rooms allow each student to be linked to presentations in other courses. the mainframe computer system or to work individually on spreadsheet analysis or word processing. The executive class­ rooms also have the capability of utilizing color video projection. The projectors are connected to the mainframe computer system and to personal computers. Com­ puter-supported presentation graphics "I participated in the Crummer School are also accessible to both students 'Mentor Program' which enables stu­ and professors. dents to get a first-hand view of the way industry operates under various man­ The personal computer has become a agement styles. I was very impressed necessary too I to manage rs on vi rtua I ly a 11 with the business education and profes­ levels of the corporation. In simulating the sional attitude of my student and per­ sonally learned a great deal through business environment, students need easy the exchange. One of my staff was so access to computers for decision making impressed that after graduation he in the classroom as well as in homework hired her." assignments. Therefore, portable comput­ -Ernest L. Jones, ers are di~tributed to all students upon President, Stromberg-Carlson Corp. entering the MBA program. The computers and the accompanying software have a retail value in excess of $2,500. Campus Life Interaction between students, faculty Students participate in intramural sports and the administration is encouraged including football, basketball, soccer, ten­ highly and facilitated through "coffee nis, volleyball and softball. In addition, he Crummer MBA Association pro­ breaks" and the "Dean's Lunches." During Crummer students have the opportunity T vides channels for students to affect sponsored coffee breaks, students and to attend all Rollins sporting events, featur­ academic policies and curriculum. professors engage in informal discussion ing the Rollins Tars, nationally ranked Divi­ In addition, the MBAAworks in conjunction which is an integral part of the learning sion II basketball team. with the Crummer Placement Office to process. On a monthly basis, the Dean The arts play an important role in life at provide specific placement assistance for invites a group of students to lunch to Rollins and the city of Winter Park. Rollins MBA students. The organization provides discuss academic as well as non­ is the home of the Annie Russel I Theatre a Housing Referral Service for new stu­ academic issues and to a Ilow the students that sponsors plays, musicals and dance dents, publishes a Student Handbook and to provide input regarding the MBA recitals throughout the year. The city of monthly newsletter, and organizes MBA program. During the year, virtually all stu­ Winter Park holds the Autumn Arts Festival student activities such as the International dents are invited to attend at least one on the lawn of the Rollins campus and Dinner. Dean's lunch. the Spring Arts Festival in downtown Winter Park. Academic Program Year 1:

he full-time MBA program is a 52 Fall ACC501 ECO503 POM502 MBA502 T credit hour program including eight Term Financial Economics Quantitative Business required core courses, six electives, and Accounting for Managers Methods Concepts two integrating courses. In addition, requirements include the Business Concepts courses for which a total of four credits are earned. The first in this series of courses, MBA 501, is an orientation week Spring that provides various skills that are ACC502 POM503 MBA503 Term preparatory for graduate course work. Managerial Operations Business The skills covered during the week are Accounting Management Concepts taught through the utilization of a compre­ hensive case about a major corporation. The additional three credits (MBA 502,503, and 504) are earned through other Busi­ ness Concepts courses which provide communication, computer, and personal Year 2: skills that are essential for successful busi­ ness careers. These Business Concepts

I courses are offered throughout the Fall I

MBA602 I I MBA504 academic year. Term Management Elective Elective Elective Business I Simulation Concepts

During the first year in attendance, stu­ I dents enter a prescribed program to com­ plete the core course requirements. The schedule assures that all first year students become acquainted, and facilitates the Spring MBA601 formation of study groups. Term On-Campus Management Elective Elective Elective Interviewing Policy During the second year, students are required to take six 3-credit elective courses, with a maximum of three elective courses being allowed in any one aca­ demic area. In addition, the students take two integrating courses: Management Policy and Management Simulation. Core Courses

ight core courses are required of all FIN 502 Financial Management EMBA students. These courses may not be exempted. This course provides opportunities to learn financial principles through application to managerial situations. Various aspects of risk versus expected return are used in ACC 501 Financial Accounting consideration of financial decisions. Top­ ics include working capital management, Corporate financial reporting to external capital budgeting, and capital structure, users of financial statements is introduced. and management of funds flow. The The course examines the accounting approach emphasizes cash flows. Prereq­ information system, the form and content uisite: ACC 501. of financial statements, and the theory behind accounting for assets, liabilities, capital, cash flows, and other information MGT 501 Organizational Behavior reported in the statements, in conformity with accounting principles. This course provides the foundations for understanding individual and group behavior and its application to problems faced by managers. Extensive use is made ACC 502 Managerial Accounting of experiential learning and cases in addressing the topics of leadership, moti­ POM 502 Quantitative Methods Internal reporting for managerial decision vation, communication, performance, making is the focus of this course. Man­ stress, group dynamics, organizational Statistical and mathematical methods agement planning and control tech­ structure, and organizational change. relating to management, marketing, eco­ niques, basic cost analysis, capital nomics, and finance are utilized. Topics budgeting, and quantitative applications include probabi Iity distributions, statistica I MKT 501 Marketing Management are covered. Prerequisite: ACC 501. estimation, hypothesis testing, regression This course is designed to develop the analysis, sampling, time-series and deci­ student's skill in analyzing and resolving sion theory. ECO 503 Economics for Managers marketing problems from the manager's perspective. Use of the case discussion POM 503 Operations Management This course covers the application of eco­ method, case reports, and presentation. nomic reasoning and analysis to issues The course covers the factors affecting This course discusses planning and control faced by the practicing manager. consumer and industrial demand, the for manufacturing and service operations. Macroeconomics, which deals with the role of advertising, channels of distribu­ Topics include operations analysis, quality environment of the firm, and microeco­ tion, market research, pricing, product management, inventory, waiting lines, lin­ nomics, which focuses on the decisions policy, and other elements determining ear programming, simulation and project made within an individual firm, are both the character and structure of marketing planning. Case studies are used for appli­ covered. programs. cations. Prerequisite: POM 502. Elective Courses FIN 601 Advanced Financial FIN 603 Investments Management he prerequisite for the elective This course provides the student with a T courses is the completion of the core This case-oriented course examines spe­ method of analyzing the broad spectrum courses. cial advanced topics in financial theory of investments. Portfolio theory is used to and analysis. Topics selected to reflect cur­ examine risk/return of various investments. ACC 607 Corporate Taxation rent issues in financial practice.Advanced Attention also is directed to formulation of analytical techniques may be required. investment strategies, tax effects, and This course is a study of the tax conse­ estate planning. quences of business transactions. Topics include dealing with the IRS, business FIN 602 Financial Institutions FIN 604 Public Finance property acquisition and sale, types of This course analyzes problems unique compensation, corporate activity and to financial institutions such as commer­ This course examines fiscal administration reorganization, executive tax planning, cial banks, savings and loan associations, in the public sector; primary emphasis in and tax shelters. and casualty and life insurance compa­ placed on state and local financial struc­ nies. Case studies are utilized to consider tures; revenue sources, budget administra­ ACC 608 Management Control Systems topics of raising capital, meeting regula­ tion, and debt policies are examined; field Management control is the process by tory requirements, formulating investment work is required. which management assures thatthe orga­ policies, and managing operations. The nization carries out its strategies effec­ course also deals with the economic and tively and efficiently. This course examines social environments in which financial management control from an integrative intermediaries operate. perspective and draws heavily from man­ agerial accounting, organizational theory and behavior, and financial manage­ ment. Emphasis is on class discussion of readings and analysis of cases.

ACC 609 Contemporary Financial Accounting This course examines financial account­ ing and reporting through the use of oral and written presentation of assigned cases. The topics include asset valuation, revenue and liability recognition, finan­ cial statement analysis, and reporting issues. The purpose is to prepare the non­ accounting manager to understand and use financial accounting information in decision making. This course is not designed for students with an extensive undergraduate accounting background. FIN 605 Future Markets employee training, work standards perfor­ mance ratings, wage and salary adminis­ This course exposes the student to futures tration, discipline, career development, markets and their potential applications and promotion transfers. for attaining various business objectives. Case studies demonstrate how enterprises involved in the food, fiber, feed,_metal, MGT 604 Venture Management forest products, and financial sectors of Problems and techniques in managing the economy could use futures contract a small business enterprise are discussed. buying or selling to their advantage. Emphasis is placed on the entrepreneur and decisions under conditions of uncer­ FIN 606 Financial Statement Analysis tainty.

This course enables advanced students to MGT 606 International Management acquire a theoretical/empirical founda­ tion linking market reaction to the disclo­ This course is involved with the issues and sure of accounting information. The problems facing managers when firms do properties of accounting figures, investor's business with and within foreign countries. decision models, and the environment in Topics include entry into foreign markets, which these decisions are made will be operating problems and alternatives, and examined. governmental relations of multinational companies. MGT 610 Strategic Planning MGT 601 Labor Relations This course introduces the student to the MGT 607 Law for Managers Contemporary problems in collective bar­ methods and processes of strategic plan­ This course covers the major federal and ning, for large and small, profit and not-for­ gaining, including current federal and state regulatory agencies as they affect state laws governing the bargaining pro­ profit, single-business and multidivisional, the business enterprise. Topics include and multinational organizations. Emphasis cess are discussed. Recent court decisions securities regulations, equal employment, cover labor negotiations; arbitration, is placed on the analytic processes by consumer protection, anti-trust, labor rela­ which strategies are formulated, evalu­ mediation and conciliation; grievance tions, pollution, and OSHA handling; union organization; and man­ ated, reformulated, and implemented. agement techniques in negotiating the Cases and a group project in a local orga­ MGT 609 Creativity & Self-Actualization contract. Also discussed are the problems nization are used during this course. of collective bargaining in the public sec­ The purpose of this course is to increase tor, and case studies in arbitration and the individual's level of creativity to MKT 601 Marketing Research grievance handling. improve creative skills for application in Conception, planning, and performance individual and organizational problem of marketing research projects in order to MGT 602 Human Resource Management solving situations. The course is also provide an objective basis for marketing designed to increase the individual's self­ strategies are taught. Topics include defi­ This course covers functions and proce­ actualization levels for the purposes of nition of research objectives, data sources, dures of personnel management includ­ strengthening individual contributions to research design, interpretations of data, i n g re c r u i t m e n t, s e I e c t i o n , h i r i_ n g the organization and for effectively cop­ and evaluation of research proposals and procedures, job analysis, supervisory and ing with organizational complexities. results. MKT 602 Consumer Behavior POM 601 Forecasting Independent Study Courses This course entails a review and evaluation The fundamental problems of forecasting he following courses are available of major theories of consumer behavior. required in management processes are to those students who would like to Topics include: market segmentation, discussed. Includes trend analysis, the use T pursue advanced topics in certain areas, consumer decision processes, group of quantitative and qualitative guides, or who would like to implement the aca­ and individual influences on consumer indices, and sources of data. demic theory that they have learned. behavior, and application to marketing Enrollment in these courses will be management. POM 602 Service Operations Management counted as elective credit. The purpose of this course is the study of MBA 604 Management Project MKT 603 Sales Management service-oriented businesses and the unique operational problems they pose The project requires an in-depth exam­ This course is intended to aid the student in for management. Case studies focus on ination of a specific real management developing analytical abilities and to the service delivery systems used in retail­ problem which requires knowledge of provide an overview of the various deci­ ing, transportation, insurance, lodging, the academic disciplines covered in the sions facing a sales manager. entertainment and medical fields. core area. Full-time students who have work experience may use the project to apply their knowledge in an integrative MKT 604 Advertising Integrating Courses manner. Topics must be approved through This course is designed to provide the skills he two integrating courses are formal outlines in the term preceding necessary for management of the adver­ T required of all degree candidates registration. tising function. Consumer motivation,· and should normally be taken during the agency-advertiser relationships, media final two terms. MBA 605 Thesis evaluation, budgeting, and advertising The thesis may be done for either 3 or 6 measurement are among the topics cov­ MBA 601 Management Policy credits, depending on the extent of the ered. Special emphasis is placed on the The management policy course serves study. The extensive paper must include necessarily close relationship between to integrate the disciplines of the various library or experimental research on a advertising and all other aspects of mar­ areas covered by the core courses. Taught topic approved by the Office of the Dean. keting activity. largely by the case method, it requires It should be an extension of a students field students to deal with the complex situa­ of interest, a I lowing for an extensive tions as seen through the eyes of the top inquiry into the subject chosen. Topics MKT 605 International Marketing executive. must be approved through formal outlines This course assumes familiarity with gen­ in the term preceding registration. MBA 602 Management Simulation eral marketing management and utilizes this as a base to develop insights and Through the use of a complex computer Note: The elective courses have been understanding of international marketing game, the operations of a competitive approved by the faculty to be offered which occur in a unique environment. It industry are simulated over a multi-year when staffing is available. The School can­ relates the various economic, socio I, pol iti­ period. Student teams represent different not guarantee that the electives will be ca I, religious, and legal dimensions of the companies within an industry and must offered in any specific time period. world to the marketplace. make personnel, financial, production, and marketing decisions. Faculty Samuel C. Certo FrankA. Dasse Professor of Management Associate Professor of Economics & Finance B.BA University of Cincinnati Charles H. Brandon MBA Ohio University B.S.E.E. University of Michigan Professor of Accounting Ph.D. Ohio University MBA Stetson University B.S. Florida State University Ph.D. University of Florida Dr. Certo comes to the Crummer School MS. Florida State University having taught at Ohio University, The Uni­ Dr. Dasse joined Rollins as a member of the Ph.D. University of Georgia versity of Hawaii, and Indiana State Univer­ Department of Economics in 1976 and Dr. Brandon has served on the faculties at sity. He has published several widely became a member of the Crummer the University of Central Florida, the City accepted textbooks including Principles School faculty in 1980. Prior to teaching at University of New York, the University of Modern Management, Business, and Rollins, he spent a number of years as an of Rhode Island, and the University of Strategic Management: Concepts and engineer and manager in industry. He is Missouri. He received his Ph.D. in Account­ Applications. Among his professional dis­ active as a consultant to many agribusi­ ing and Business in 1972, and is certified tinctions, Dr. Certo has received The Excel- ness organizations in Florida and writes a as a public accountant in the state of 1enc e In Leadership Award from the highly respected newsletter on citrus mar­ Florida. Dr. Brandon has published exten­ Management Education and Develop­ keting and pricing matters. sively in the fields of accounting and ment Division of the Academy of Manage­ management science. ment and has served as president of the Association for Business Simulation and Experiential Learning. Professor Certo has Ralph Drtina also served as an Assoeiate Editor of Simu­ Associate Professor of David M. Currie lation and Games and a member of the Accounting & Management Associate Professor of Review Board ofThe Academy of Manage­ B.S. Florida State University Economics & Finance ment Review. He is a consulting editor for MBA Florida State University The Allyn & Bacon Publishing Company as B.S. University of Florida Ph.D. Ohio State University well as a management consultant to other MBA University of So. California major corporations. Ph.D. University of So. California Dr. Drtina is certified as a public accoun­ tant in the state of Florida, and specializes Having previously served on the faculties "The Crummer faculty maintains a seri­ in the use of accounting for managerial of Stetson University and the University ous concern for excellence in MBA edu­ cation. Despite Crummer's generally decision-making and control purposes. of Tennessee, Dr. Currie joined the Crum­ accepted reputation for quality educa­ Before joining the Crummer School, he mer faculty in 1980. His publications and tion, its faculty is constanty exploring and served on the faculty of Lehigh University, research focus on corporate fi nonce implementing new methods for improv­ and worked in both industry and govern­ and public sector finance. He has served ing the student learning process. At ment. He has a number of published arti­ as a member of the Winter Park City Crummer, there are challenging stu­ dents, a relevant curriculum, a nationally cles in the leading academic journals of Commission. recognized faculty, and state-of-the-art business and accounting. educational facilities. Almost any serious educator would feel fortunate to have the opportunity to pursue career objec­ tives in such a professional environment." -Sam Certo, Ph.D. Professor of Management Theodore T. Herbert James M. Higgins Serge Matulich Professor of Management Professor of Management Professor of Accounting B.B.A. Georgia State University B.B.A. Emory University B.S. California State University MBA Georgia State University MP.A Georgia State University Ph.D. University of California-Berkeley D.B.A. Georgia State University Ph.D. Georgia State University Dr. Matulich previously served on the fac­ Dr. Herbert is a Fellow of the Academy of Dr. Higgins has a Bachelor's Degree and a ulties of Indiana University, University of Management and has published a refer­ Master's Degree in Accounting and a Doc­ California at Berkeley, and Texas Christian ence book, four textbooks, and over 50 torate in Management. He came to the University. He is a Certified Public Accoun­ articles and research monographs. His Crummer School after teaching at Auburn tant and a Certified Cost Analyst. He has research in strategic management, man­ University. Since 1973, he has been a man­ written textbooks on financial accounting, agement education, and executive deci­ agement consultant to various business managerial accounting, and cost sion processes has been presented to and government organizations where he accounting, and has published numerous leading international academic and pro­ works primorily in strategic planning, cre­ study guides, technical papers, practice fessional societies. He serves on the edito­ ativity, and human relations training. He sets, and more than 25 research papers in rial review boards of a number of journals; has written five textbooks in business pol­ academic and professional journals. Dr. he has been Chair of the Management icy and organizational behavior including Matulich has extensive business experi­ Education and Development Division of the 4th edition of the widely used Strategic ence, has served as director on the boards the Academy of Management, Vice Presi­ Management: Text and Cases. He recently of several corporations, and is an active dent of the Montreal Chapter of the Plan­ completed Escape From The Maze, a consultant. ning Executives Institute, and Vice tradebook on creative problem solving. President (Florida) of the Association of Human Resources Management and Pearson Hunt Donald R. Plane Organizational Behavior. Heservesascon­ Professor of Finance Professor of Management Science sulfrmt to large and small businesses in Ph.B. Yale University ME. University of Cincinnati strategy issues and strategic planning. MBA Harvard MBA Indiana University D.C.S. Harvard D.B.A. Indiana University "I was head of the Division of Manage­ ment Science and Information at the Dr. Hunt was the Edmund Cogswel I Con­ Before joining the CrummerSchool faculty, University of Colorado when I heard verse Professor of Finance and Banking at Dr. Plane served as Head of the Division of about the Crummer School's exciting the Harvard Graduate School of Business. Management Science and Information approach to computer use in the class­ He has also served on the faculties of Bab­ Systems at the University of Colorado. He room.I am tremendously pleased that we son College and the University of Massa­ was also on the faculty of the United States have the innovative spirit and the facili­ ties to bring together excellent aca­ chusetts. Dr. Hunt has published four books Air Force Academy. He has published five demic resources, students, computers in accounting and finance and has a long textbooks and many journal articles. In and classrooms for the Crummer MBA history of article publications in leading 1978, Dr. Plane was selected as a Fulbright program. With our electronic classrooms journals. Professor Hunt's books, mono­ Professor. Professor Plane received the and laptop computers, each student graphs, and professional articles have Innovative Teaching Award from the can take advantage of a variety of com­ puter resources in the classroom, creat­ been published in foreign languages Southern Business Administration Associa­ ing added value in learning and case including Italian, Spanish, Hebrew, Ger­ tion in 1985. He is listed in Who's Who In discussions." man and Turkish. He has taught abroad for America. -Don Plane, the Ford Foundation and AID and has Professor of Management Science, served as a consultant to many national Author of 5 textbooks and international corporations. LouisG.Pol E. Theodore Veit Textbooks Written By Crummer Faculty Associate Professor of Marketing Professor of Finance Basic Business Finance Business BA University of North Texas B.S. Marietta College Business Demography: A Guide and Reference MA University of North Texas MS. University of Arkansas for Business Planners and Marketers Ph.D. Florida State University Ph.D. University of Arkansas Business & Economic Statistics Case Problems in Finance Dr. Pol has served on the faculties of Mem­ Dr. Veit has extensive experience in the Cases in Contemporary Business phis State University and the University of investments field as an investment coun­ Cases in Financial Management Nebraska at Omaha. He has written two selor and as a registered investment advi­ Cost Accounting books, and has published in numerous sor. He holds the designation of Chartered Dimensions of Organizational Behavior journals in the areas of business demogra­ Financial Analyst and is a member of the Discrete Optimization Experiencing Modern Management: A phy, research methodology and urban Council of Examiners, grading staff, and Workbook of Study Activities housing. He has served as a consultant Staff Review Committee of the Institute Experiential Organizational Behavior to the City of Memphis, Tennessee; The of Chartered Financial Analysts. His aca­ Exploring the New Management U.S. Army Research Institute; Westat Inc. demic background includes teaching Financial Accounting of Rockville, Maryland; Advanced Infor­ and research appointments at the Univer­ Financial Analysis in Capital Budgeting Financial Management: Cases and Readings mation Management Technology of sity of Arkansas, West Virginia University, Fundamental Readings in Modern McLean, Virginia; a special legislative and the University of Central Florida. Management: Functions and System committee on education planning for the In addition to publishing a text book on Human Relations: Behavior at Work, 2nd Edition state of Tennessee; and a large number of financial management, Dr. Veit has pub­ Management of Organizations and Human sma 11 businesses. lished numerous articles in national and Resources Management Science international journals. He also serves Managerial Accounting Martin Schatz as a consultant specializing in business Managerial Marketing: Strategy and Cases Dean valuations. Managing the Contemporary Organization Professor of Management A Manual of Student Activities in Human Julian W. Vincze Relations B.S. University of Alabama A New Introduction to Accounting Associate Professor of Marketing MBA University of Florida Operations Research for Management Ph.D. New York University B.S. University of Montana Decisions MBA University of W. Ontario Organizational Behavior: Cases and Reading Dr. Schatz served as Dean of the School of Organizational Leadership: Skills Through Ph.D. Bradford University (England) Business and Public Management at the Theory and Experience State University of New York before joining Dr. Vincze has been employed by universi­ Principles of Managerial Finance Principles of Modern Management: A the Crummer faculty. He also was a mem­ ties and industry in Canada, England, and Canadian Perspective ber of the administration and faculty at the United States. He has been at Rollins Principles of Modern Management: Functions Adelphi University, Worcester Polytechnic College since 1977, arid on the Crummer and Systems Institute, and New York University. Trained as faculty since 1980. Dr. Vincze has published Quantitative Tools for Decision Support an engineer, he spent several years work­ several articles and is coauthor of two Statistics in Real Estate Analysis Strategic Management ing in the aerospace industry. Dr. Schatz textbooks: Strategic Management: Text Strategic Management: Concepts and has published a number of journal articles and Cases, 4th edition. and Managerial Applications on management and management edu­ Marketing: Concepts and Cases. He has Strategic Management: Text and Cases, cation, and is listed in Who's Who in The been active in the Academy of Marketing 4th Edition South. Sciences and is currently on the Academy's Strategy: Formulation, Implementation & Control Board of Governors. Academic Policies Time limit MBA student Code of Academic Honesty Degree candidates are permitted six A primary goal of Crummer Graduate Continuous Matriculation years within which to complete the School of Business MBA students is to degree requirements listed on the Pro­ obtain a high quality graduate education Degree requirements existing at the time gram of Study, provided that they maintain that includes, in addition to impo rtant of initial admission will remain in force only continuous matriculation. Failure to com­ managerial skills, intellectual achieve­ if the student maintains continuous matric­ plete the degree in the ti me period wi II ment, personal development, social ulation. Students who do not register for require a new Program of Study designat­ responsibility, and high ethical and moral courses during a given academic year ing the requirements for the degree which standards. may keep their Programs of Study active exist at that time. by paying a $25.00 fee for maintenance of Students recognize that the value of their matriculation. This fee may be paid to the Graduation Requirements degree depends on the quality of the Registrar at anytime during the academic academic program, on the quality of fac­ year, until the last day of class. It is the responsibility of all students to make certain that all the course requirements ulty and fellow students, on the fairness of for graduation listed on their Program of their grades, and on a learning environ­ Transfer Policy Study have been met. If there is any doubt, ment in which high standards of ethics and honesty prevai I. For an academic commu­ A maximum of 6 credits taken from an the Dean's office should be consulted nity to thrive in an environment of learning accredited graduate program may be prior to registration for the last semester and free exchange of ideas, ethical con­ transferred into the MBA program through preceding expected graduation. duct is inseparable from wisdom. Faculty a petition to the Office of the Dean. Trans­ Petition to Graduate and students affirm the value of aca­ fer credits will be accepted only if grades demic honesty and accept the responsi­ of "B" or better are received and the Students mustsubmittothe Dean's Office a bility to maintain an environment in which course content is judged to be compara­ petition to graduate at the start of their academic dishonesty of any type sh al I not ble. Work cannot be taken at another final semester of study. There is a gradua­ be tolerated. school while enrolled at Crummer unless tion fee of $25. special permission is granted in advance Students atthe Crummer Graduate School by the Dean. Petition Procedure of Business subscribe to a code of aca­ Students may petition to request an demic honesty and affirm that they wi 11 not Academic Concentration exception to an academic regulation by participate in plagiarism, cheating, viola­ obtaining an official form in the Office of tion oftest policies, or complicity in dishon­ The Master of Business Administration is a the Dean. est behavior, nor will they tolerate in their general management degree that pro­ midst students who violate this code. As a vides managers with the knowledge and Scholastic Requirements reminder of this affirmation, students shall skills needed to manage the complex and sign a statement indicating that the work Degree candidates are required to com­ varied problems facing an organization. It presented for classes is their own and that plete all course requirements with a mini­ is not intended to produce either techni­ they have neither received nor given any mum grade point average of 2.85. Any cians or specialists. Therefore, students help or information during examinations. may use their electives to select those student whose average drops below 2.85 courses in which they have an interest, as will be placed on probation. If the average long as no more than three are taken in a drops below 2.5, the student is automati­ single academic discipline. cally dismissed. Grades Class Withdrawal Policy Tuition Grades are reported as fol lows: In order to withdraw from any class, a stu­ Tuition and fees are payable at the time of A: indicates consistently excellent work dent must submit an official Withdrawal registration. The estimated tuition for B: indicates work of the quality normally Form to the Office of the Dean by the mid­ 1989-1990 is $5,495 per semester. The expected of a graduate student term point of the semester. This administra­ exact tuition cost will be available on C: indicates work that is below the quality tive procedure cannot be processed by March 1, 1989. Tuition for 1989-1990 expected in graduate study either an instructor or an advisor. includes the provision of a laptop com­ F: indicates work that is unacceptable in puter and software with a retail value in If a student stops attending class after the graduate level of study excess of $2,500. Information regarding mid-term point, the instructor will assign a I: Incomplete - indicates that the student financial assistance is available in the grade of A, B, C, D, or F, depending upon the and instructor have agreed that out­ Financial Aid section of this catalog. quality of work performed while the stu­ standing work will be completed and dent was in attendance. If no work has Personal expenses, including room, board the grade changed to A,B,C or F by the been performed at the time of withdrawal, and other miscellaneous expenses, will mid-term point of the following term the instructor may assign a grade of X for W: Withdrawal vary from student to student, but the antici­ nonattendnace or a grade of I if there is X: Nonattendance pated minimum expenses for the nine­ the expectation that the work will be com­ N: Audit month academic year are $5,490. pleted at a later date. Apartments near the campus are abun­ CR, NCR: credit or no credit may only be dant, and the school actively assists in the The refund policy with specific dates for assigned for specifically designated students' housing search. Books and sup­ withdrawal is stated each term on the courses. course schedule. plies are approximately an additional $500 per year. Health insurance is avail­ Grading System Awards able for students for $100 per year; addi­ The following quality points are assigned tional insurance for spouses and children for each letter grade: Three academic awards are presented at can also be purchased. the Spring commencement exercises: A 4.00 B+ 3.33 C+ 2.33 • The Wall Street Journal Student A - 3.67 B 3.00 C 2.00 Achievement Award B- 2.67 c- 1.67 • The John C. Myers Award for Scholar­ ship and Leadership Dean's List • The Corporate Council Award for Dis­ Students who complete at least six credits tinguished Scholastic Achievement in a given term and who achieve at least a ADMINISTRATION 3.6 grade point average are placed on Martin Schatz Dean the Dean's list for that term. Stephen Gauthier Assistant Dean for Admissions and Operations Graduating with Honors Anne Kerr Assistant Dean for Corporate Relations Students who complete the MBA program Anne Strauss Assistant Director of Admissions with a cumulative grade point average Thomas Danford Manager of that ranks them within the top 10% of the Computer Systems entire year's graduating class will receive Carla Kimball Manager of the distinction of graduating with honor$. Computer Software Facilities

he facilities of the Crummer School Crummer student~ may utilize Rollins Col­ Recreational facilities include a lakeside T include modern executive-style lege facilities including the state-of-the­ swimming pool, tennis courts and athletic classrooms, a 200-seatauditorium, an MBA artOlin Library which houses the Crummer fields. Water sports such as sailing and student lounge and a computer center. Collection of library materials. Students water skiing on Lake Virginia, and crew The Crummer Computer Center is have access to the best of the new tech­ races on Lake Maitland are also available equipped with both IBM and AT&T per­ nologies, services, and facilities within the to MBA students. Golf is provided at a sonal computers that are al I connected to library, which provides a location for quiet reduced charge through the college a super-mini computer. The latest spread­ individual study or group study rooms. membership at the Big Cypress Country sheet, database, graphics, statistical and Club's championship course. word processing software is available on each machine.

Each of the School's executive classrooms contains a color video projection system linked to both the mainframe computer system and to a personal computer. The projectors al low the faculty to use soph isti ­ cated computer software in the class­ room. The School also has the unique ability to distribute portable computers to students in the classroom, and to connect each of them to the mainframe computer system.

Video recorders and cameras are avail­ able in the classrooms for both playback and recording of presentations. Com­ puter-supported presentation graphics is also available in each classroom. This allows both faculty and students to design and display professional presentations using computer-generated slides. Student Profile

he Crum mer School is a "national More than one-third of the full-time MBA T school" that attracts students from students are recipients of merit-based a broad geographic area. The one scholarships. These students have an hundred full-time students have s:tudied average GMAT score of 640, which places a variety of undergraduate subjects them in the top 5% of all those who take and have a wide range of prior work the test. experience.

States represented by - Crum mer students YEARS OF WORK EXPERIENCE FOR CURRENT MBA STUDENTS "As a 27-year-old engineer living in Atlanta, I was apprehensive about pursu­ ing my MBA. I was relieved to find that the average age in my class is 26, that No Experience most of us have at least three years of work experience, and that less than 30% of us did our undergraduate work in the state of Florida. Classes have been even 1-2Years more stimulating because of our varied backgrounds, both geographically and professionally." ~Years -Chris Hine, Crummer MBA Student Tennessee Technological University

More Than 5 Years

0 5 10 15 20 25 30 35 40 45 Percent of Class

"After teaching at the Harvard Business DISTRIBUTION OF GMAT SCORES FOR CURRENT STUDENTS School for 25 years, I expected to have a less demanding student body as a fac­ ulty member at the Crummer School. To 600 and OVER my surprise, the students are cha I lenging, BELOW 500 wel I-selected, and motivated so they wi 11 49% achieve a great deal in today's business environment." -Pearson Hunt, Professor of Finance, Author of 7 textbooks Harvard Business School Professor Emeritus

500-549 25%

550-599' 8% Admissions Financial Aid , Need-Based Aid: dmission to the MBA program at the 3. Graduate Management Admission Test Student loans are available to all full-time A Crummer School is selective and (GMAD Score. All applicants, including students who have financial need. Stu­ based upon an evaluation of all applica­ students from other countries, are dents applying for need-based aid must tion materials submitted by the prospec­ required to submit an official score submit a Guaranteed Student Loan appli­ tive student. Previous academic records, from the GMAT that is sent directly from cation to the Office of Financial Aid, Rollins test scores, prior work experience, recom­ the Educational Testing Service in College, Winter Park, Florida 32789-4499. mendations, and evidence of maturity Princeton, New Jersey 08540. Foreign The application must be received by and motivation are among the factors that applicants are also required to submit August1 for aid starting in the Fallterm,and are evaluated during the admission pro­ scores from the Test of English as a For­ by December 1 for a id starting in the cess. It is the pol icy of the Crummer School eign Language (TOEFL). Spring term. not to discriminate against any individual on the basis of race, color, religion, national 4. Letters of Recommendation. Appli­ Merit-Based Aid: origin, sex, age, or handicap in matters of cants should arrange to have two let­ admissions. In addition, financial needs ters of recommendation sent directly Merit-based financial aid in the form of are not taken into consideration in making to the Crummer School. Recommen­ scholarships and assistantships is avail­ admissions decisions. dations should be from faculty mem­ able for approximately one-third of the bers and/or professional persons who entering full-time studerlts. The following documents are required by can evaluate an applicant's aca­ The scholarships that are used to help the Admissions Office for appraisal: demic performance or work experi­ defray the cost of tuition have a value ence and the applicanrs potential for 1. Application. All questions on the offi­ a successful management career. ranging from $5,000 to full tuition. Among cial application must be completed the scholarships offered are corporate before the Admissions Committee will Although an interview is not required, scholarships sponsored by the following companies: consider an applicant. An application applicants are encouraged to visit the fee of $25 must be submitted with the Crummer School to examine the facilities, • General Mills Restaurants, Inc. application. meet with students, and have questions • High Construction answered. • Philip Crosby Associates 2. Academic Records. Official transcripts • Hubbard Construction are required from each college Full-time students may only seek admis­ • Stromberg-Carlson attended, including junior and com­ sion to the Crum mer School for the fol I • Tupperware International munity colleges, and al I post-graduate term. Students should have all their docu­ • Litton Laser study. Transcripts must be sent directly ments sent to the School by Apri 11 for pref­ from the schools attended and should erentia I consideration. Late applications The Crummer School also provides Gradu­ not be included in the same envelope are considered on a space available ate Assistantships that are awarded to containing the application. basis. students selected to assist the Crummer faculty in research. These assistantships a re awarded on the basis of merit for credit toward tuition and also include a cash stipend.

1989-1990 Academic Calendar

Fall 1989

September 1 Registration for New Full-Time Students September 5 - September 9 MBA 501 - Orientation Week September 13 Fall Term Begins October 25 Mid-Term Point November 22 - 23 Thanksgiving Break December 11 - 14 . Final Exams Week

Spring 1990

January 17 Spring Term Begins February 28 Mid-Term Point Apri I 11, 12, 16 & 1 7 Final Exams

Tuition 1989-1990 tuition: $5,495 per term*

Merit-based aid in the form of scholarships and graduate assistantships is considered for all students who are accepted to the Crummer full-time MBA program. No special application is needed for merit-based aid.

* Estimated tuition. Exact tuition will be available March 1989. ROY E. CRUMMER GRADUATE SCHOOL OF BUSINESS ROLLINS COLLEGE Winter Park, Florida 32789-4499 Application for Admission to the MBA Program Application Fee $25

PLEASE TYPE OR PRINT IN INK

DESIRED STATUS:

D FULL-TIME OR D PART-TIME

ENTRANCE DATE: (Indicate One)

Fall 19 __ Spring 19 __

Name in Full: 0 Mr. D Ms. (Last) (First) (Middle)

School or Business Address (Number and Street) (Apartment Number)

(City) (State) (Zip) (Address effective through)

Permanent Address (Number and Street) (Apartment Number)

(City) (State) (Zip) (Address effective through)

Home Telephone ______School or Business Telephone ______

Birthplace ______Date of Birth ______Country of Citizenship ______

Social Security Number ------­

The following is required by the U.S. Department of Health, Education, and Welfare under Title VI of the Civil Rights Act:

Race: American Indian __ Asian American __ Black __ Spanish Surname __ White __ Other __

Type of Visa (If Applicable) _____ Number of Permanent Resident Card ______

FINANCIAL ASSISTANCE

Each full-time applicant is considered for available scholarships and graduate assistantships at the time he or she is admitted to program. Awards are based on undergraduate grade point averages and GMAT scores, regardless of financial need. Additional forms of assistance are available to U.S. citizens under federally-funded programs. These loans are available to all U.S. students demonstrating financial need according to federal guidelines. Applications for this type of need-based aid can be obtained by writing directly to the Office of Financial Aid, Rollins College, Winter Park, Florida 32789-4499. 1. Previous academic training: DATES MAJOR DEGREE OR DATE FIELD DIPLOMA CONFERRED NAME OF INSTITUTION ATTENDED

Undergraduate College

Undergraduate College

Graduate School

Name Under Which Transcript Was Issued

2. Self-Reported Undergraduate Grade Point Average: _____

Undergraduate Class Standing: _____ of _____ (if known).

3. On what date did you or are you planning to take the GMAT?

If taken what was score? Verbal Score ___ Quantitative Score ___ Total Score ___

The Graduate Management Admission Test is required for all applicants. Information concerning the Graduate Management Admission Test may be obtained either from the School of Business Administration or from the Educational Testing Service, Box 966-R, Princeton, New Jersey 08541.

The Test of English as a Foreign Language (TOEFL) is required for all students whose native language is not English and who have completed their undergraduate work at a school outside the United States. For information, write Educational Testing . Service, Box 899, Princeton, New Jersey, 08541.

It is the applicant's responsibility to: 1. Request the Registrars of a// the applicant's institutions of higher learning to forward the transcripts of his/her academic record directly to the Office of Admissions, Crummer School of Business. 2. Request the Educational Testing Service to forward a copy of his/her Graduate Management Admission Test score report directly to the Office of Admissions, Crummer School of Business. 3. Applicant should arrange to have two letters of recommendation sent directly to the Crummer School. Recommendations should come from either faculty members or professional persons familiar with their academic performance and work experience.

4. EMPLOYMENT RECORD: List all full-time employment, including military service, beginning with the most recent or current experience. Resume is acceptable.

Organization ------Position Held ______Dates ______

Organization ------Position Held ______Dates ______

Organization ------Position Held ______Dates ______

Organization ------Position Held ______Dates ______s. Do you feel that your college grades accurately reflect your academic abilities; - - If no, why not?

6. In addition to your previous academic record and test scores, what special considerations do you feel the Admissions Committee should take into account in its review of your application?

7. List scholastic honors and awards.

8. List business, professional, and social organizations in which you have been active and/or any professional licenses you hold.

Organization Office held, if any 9. Please respond to the following. Use separate sheets of paper if necessary.

Respond to the appropriate question: a. If you are not now a full-time student, describe your current responsibilities, citing their role in your personal development. OR b. If you are a full-time student, discuss the situation in which you have exercised the most leadership, responsibility, or judgment, indicating its impact on your development.

10. Cite your reasons for seeking a Master's degree at this point in your life.

11. Where did you hear about the Graduate Program in the Crummer School?

DATE OF APPLICATION SIGNATURE OF APPLICANT

Rollins is an Equal Opportunity I Affirmative Action College