Before the Patent Trial and Appeal Board ______

UNITED STATES PATENT AND TRADEMARK OFFICE ______

BEFORE THE PATENT TRIAL AND APPEAL BOARD ______

TAYLOR MADE GOLF COMPANY, INC. Petitioner,

PARSONS XTREME GOLF, LLC Patent Owner. ______

Case IPR2018-00702 U.S. Patent No. 8,961,336 ______

PATENT OWNER PARSONS XTREME GOLF, LLC’S SEVENTH UPDATED EXHIBIT LIST

Mail Stop “PATENT BOARD” Patent Trial and Appeal Board U.S. Patent and Trademark Office P. O. Box 1450 Alexandria, VA 22313-1450 IPR2018-00702 U.S. Patent No. 8,961,336 Patent Owner Parsons Xtreme Golf, LLC’s Seventh Updated Exhibit List

Exhibit No.1 Description PXG1001 Declaration of Steven M. Nesbit, Ph.D. [2001] PXG1002 Parsons Xtreme Golf's Second Amended Complaint [2002] PXG1003 Parsons Xtreme Golf's Opening Claim Construction Exhibits [2003] 10, 11 and 12 PXG1004 Webpage: Tour Preferred CB Irons, [2004] https://www.taylormadegolf.com/Tour-Preferred-CB- Irons/DW-WZ001.html PXG1005 Webpage: TaylorMade Golf Company Introduces P790 UDI, [2005] https://www.taylormadegolf.com/newsroom/?fid=taylormade- newsroom&aid=press-release-165128 PXG1006 Joint Claim Construction Statement and Prehearing Statement [2006] PXG1007 Parsons Xtreme Golf's Application for Temporary Restraining [2007] Order and Preliminary Injunction Exhibits 19, 22, 23, 25, 26 (Doc 5-2); Exhibit 29 (Doc 5-3); Exhibits 32, 33, 34 (Doc 5-6); Declaration of Mike Nicolette (Doc 5-7) Exhibit 50; Declaration of Stites Exhibits pp. 25-29 (Doc 5-9) PXG1008 Parsons Xtreme Golf's Application for Temporary Restraining [2008] Order and Preliminary Injunction Exhibit 19 https://mygolfspy.com/the-pxg-effect/ (Doc 5-2) and Exhibit 5- 6 pp. 2-17). PXG1009 Article: GoDaddy Billionaire Founder Bob Parsons On His [2009] Passion For Golf and Motorcycles, dated 10/18/2017; https://www.forbes.com/sites/monteburke/2017/10/18/godaddy -billionaire-founder-bob-parsons-on-his-passion-for-golf-and- motorcycles/#6824b94b19be

1 Patent Owner acknowledges that the labeling of its previously filed exhibits is not in accordance with 37 C.F.R. § 42.63(c) and has agreed to correct them if and when the Board permits doing so. Patent Owner has listed in brackets what would be the corrected exhibit number.

2 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description PXG1010 Article: PXG's New Irons Ace Their Debut After Three Years [2010] in Development, dated 3/15/2018, https://www.forbes.com/sites/erikmatuszewski/2018/03/15/pxg s-new-gen2-irons-ace-their-debut-after-three-years-in- development/#1e250469419b PXG1011 Posts pertaining to PXG from Twitter and Facebook [2011] (PXG00007104, 7106, 7103, 7102, 7107) PXG1012 Article: MyGolfSpy's 2015 Editor's Choice Awards, [2012] www.mygolfspy.com (PXG00013740) PXG1013 Article: TaylorMade Golf Company Expands P700-Series [2013] Irons Lineup with Introduction of P790, 8/22/2017, taylormadegolf.com_newsroom (PXG00003808-3813) PXG1014 [Redacted] Parsons Xtreme Golf's Application for Temporary [2014] Restraining Order and Preliminary Injunction Exhibit 62, Historical Financial Sales PXG1015 Article: What makes PXG irons and wedges so different? [2015] 7/17/2015, golfwrx.com (PXG00003897-3904) Unredacted Unredacted Version of PXG1014, Parsons Xtreme Golf’s PXG1014 Application for Temporary Restraining Order and Preliminary [2016] Injunction Exhibit 62, Historical Financial Sales 2017 Transcript of June 19, 2018 Conference Call

2018 Transcript of June 19, 2018 Conference Call [duplicate - corrected exhibit label] 2019 Redline version of the Proposed Protective Order

2020 Clean version of the Proposed Protective Order

2021 Declaration of Jonathon A. Talcott in Support of Patent Owner’s Motion to Deem the Filing of its Preliminary Response and Exhibits as Timely 2022 Filing Notices and Service Emails (Combined and in Chronological Order) 2023 Redline version of the Revised Proposed Protective Order

2024 Clean version of the Revised Proposed Protective Order

3 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description 2025 Transcript of December 11, 2018 Conference Call, IPR2018- 00675 2026 Protective Order, Parsons Xtreme Golf LLC vs. Taylor Made Golf Company, Inc., CV-17-03125-PXH-JJT, September 19, 2017 2027 Discovery Requests, IPR2018-00675

2028 Declaration of Nesbit

2029 Deposition of George Thomas Mase, Ph.D.

2030 Excerpts from Maltby, Ralph, “Golf Club Design, Fitting, Alteration & Repair,” Fourth Edition, 1995 2031 Declaration of John Thomas Stites III, dated December 14, 2018 2032 Declaration of Andrew Carter, dated December 14, 2018 (Public version and under seal version) 2033 PXG.com websites pages dated September 12, 2017, December 3,5 and 11, 2018 2034 Taylormadegolf.com website pages dated November 29, 2018, and December 11, 2018. 2035 Golf industry website pages, dated August 3, 2016, August 17, 2016, October 22, 2016, January 2018, November 29, 2018 2036 Articles on sale of TaylorMade Golf, dated October 2, 2017 and November 29, 2018 2037 Declaration of Steve Gabbay, dated September 6, 2017, Parsons Xtreme Golf, LLC v. Taylor Made Golf Company, Inc., 2:17-cv-03125, U.S. District Court, District of Arizona (Document 5-2) (Public version and under seal version) 2038 “The Rise and Fall of TaylorMade – Part 1: Building an Empire,” mygolfspy.com, August 24, 2016, https://mygolfspy.com/the-rise-and-fall-of-taylormade-part-1/. 2039 Declaration of Brad Schweigert, dated September 7, 2017, Parsons Xtreme Golf, LLC v. Taylor Made Golf Company, Inc., 2:17-cv-03125, U.S. District Court, District of Arizona (Document 5-1)

4 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description 2040 “Review: PXG Golf Clubs Money Shot,” Wired, December 19, 2016, https://www.wired.com/2016/12/pxg-golf-clubs-review/. 2041 “Bob Parsons says PXG clubs, already retailing at $5,000 a set, are going to cost a lot more” Golf Digest, January 31, 2017, https://www.golfdigest.com/story/bob-parsons-says-pxg-clubs- already-retailing-at-dollar5000-a-set-are-going-to-cost-a-lot- more. 2042 PXG pricing, Powergolfccf, http://www.powergolfccf.com/wp- content/uploads/2016/04/pxg_pricing.pdf 2043 Deposition Testimony of Peter Lehr, November 8, 2018, pp. 33-34, 36-37, Parsons Xtreme Golf, LLC v. Taylor Made Golf Company, Inc., 2:17-cv-03125, U.S. District Court, District of Arizona (Public version and under seal version) 2044 Declaration of Bob Parsons, dated September 6, 2017, Parsons Xtreme Golf, LLC v. Taylor Made Golf Company, Inc., 2:17-cv- 03125, U.S. District Court, District of Arizona (Document 5- 10). 2045 Covey, Tony, “First Look – PXG0311 Gen 2 Irons,” MyGolfSpy, March 15, 2018 2046 PXG Brochure, 2017.

2047 Nickel, Chris, “First Look – TaylorMade P790 Irons,” MyGolfSpy, August 22, 2017, https://mygolfspy.com/first-look- taylormade-p790-irons/. 2048 Covey, Tony, “Is This the Best Iron Ever Created?” Jun 1, 2015, (PXG00021528) 2049 “Company Overview of Taylor Made Golf Company, Inc., September 7, 2017, www.bloomberg.com 2050 “Selected golf equipment/apparel companies ranked by revenue in 2016 (in million U.S. dollars), Statistica 2051 Hopley, Martin, “TaylorMade P790 Irons Review, www.golfalot.com, September 12, 2017, http://www.golfalot.com/equipment-reviews/taylormade-p790- irons-review-3888.aspx. 2052 “TaylorMade Expands Forged Iron Offerings With P730, P- 790,” golfwrx.com (PXG00003905)

5 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description 2053 “How PXG changed the Golf Market – and Three Other Luxury Golf Brands,” Golfmagic, June 16, 2017, http://www.golfmagic.com/golf-news/how-pxg-changed-golf- market-and-three-other-luxury-golf-brands. 2054 “PXG Clubs, Going for About $5K a Set, Turning Heads on Tour”, ESPN, http://www.espn.com/golf/story/_/id/14727750/bob-parsons- pxg-clubs-going-5k-set-turning-heads-tour. 2055 Dusek, David, “TaylorMade P790 Irons,” Golfweek, August 22, 2017, https://golfweek.com/2017/08/22/taylormade-p790- irons/. 2056 Matuszewski, Erik. “PXG Introduces New Game Improvement Irons As Billionaire Bob Parsons Seeks To Expand His Market.” Forbes (PXG00003839-41) 2057 Savage, James, “Are the new PXG 0311 Gen2 irons worth their hefty price tag?” Nation Club Golfer, April 12, 2018, https:// www.nationalclubgolfer.com/news/pxg-0311-gen2- irons-review/. 2058 Wall, Jonathan, “An up-close look at Parsons Xtreme Golf’s 0311 irons and wedges,” August 4, 2015, www.pgatour.com 2059 PXG Sales Kit Tech Inserts, April 12, 2016 (PXG00055404) (Under seal version) 2060 “Introducing TaylorMade P790 Irons Ft. SpeedFoam Technology,” TaylorMade Community Blog, September 9, 2017, https://community.taylormadegolf.com/t5/Blog/Introducing- TaylorMade-P790-Irons-Ft-SpeedFoam-Technology/ba-p/1264 (PXG00003704) 2061 Hopley, Martin, “TaylorMade P790 and P730 Irons Interview With Tomo Bystedt,” Golfalot, August 22, 2017, http://www.golfalot.com/equipment-news/taylormade-p790- and-p730-irons-interview-with-tomo-bystedt-3877.aspx. (PXG00003910) 2062 PXG customer emails, 2016-2017.

2063 Ryan Moore, pgatour.com, http://www.pgatour.com/players/player.26596.html

6 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description 2064 PXG Pro Golfer Tour Statistics 2015-2018 (PXG00021524, 21573, 21692, 22093) 2065 PXG 2016 Tour Player Media Kit (PXG00062117) (Under seal version) 2066 McClusky, Mark. “Review: PXG Golf Clubs.” Wired. December 19, 2016, https://www.wired.com/2016/12/pxg-golf- clubs-review 2067 Gray, Robert, “GoDaddy’s Founder Has a Booming Luxury Golf Club Business,” March 20, 2016, fortune.com (PXG00003876) 2068 INTENTIONALLY LEFT BLANK

2069 Benzenberg, Eric, “PXG and TaylorMade: When the Hunter Becomes the Hunted,” Golfcity, November 26, 2917, https:// golficity.com/when-the-hunter-becomes-the-hunted/. 2070 Chwasky, Michael, “First Look: TaylorMade P790 Forged Irons,” Golf.com, August 22, 2017, http://www.golf.com/equipment/2017/08/22/first-look- taylormade-p790-forged-irons. 2071 Golf Datatech, Running Market/Dollar Market Shares, 2014- 2018. 2072 Website pages of various golf professionals.

2073 TaylorMade P790 Irons Sales & Market Share Trends, August 2017 through October 2018 (PXG00111456) (Under seal version) 2074 Orders Summary-Received Orders, Exhibit 90 to Peter Lehr’s deposition testimony, November 8, 2018 (PXG00084116) (Under seal version) 2075 PXG 0311 Irons Sales Summary, January 2015 to October 2018 (Under seal version) 2076 Articles reviewing various TaylorMade clubs.

2077 Nickel, Chris, “The PXG Effect,” September 13, 2016, www.mygolfspy.com

7 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description 2078 “P790 Irons,” https://www.taylormadegolf.com/P790- Irons/DW-WZ711.html, October 13, 2017 (PXG00003683- 3684) 2079 “P790 This Beauty is a Beast,” October 13, 2017, https://www.taylormadegolf.com/p790-irons-pseries.html, (PXG00003832-3836) 2080 Hopley, Martin, “TaylorMade P790 and P730 Irons Interview with Tomo Bystedt, August 22, 2017, http://www.golfalot.com/ equipmentnews/ taylormade-p790-and-p730-irons-interview-with-tomo- bystedt3877.aspx (PXG00003910-3922). 2081 “This Beauty is a Beast,” https://www.youtube.com/watch?v=rz4OOHUemxE, October 19, 2017 (PXG00003924) 2082 Declaration of Mike Nicolette, September 7, 2017, Parsons Xtreme Golf LLC vs. Taylor Made Golf Company, Inc., 2:17- cv-03125-JJT. 2083 INTENTIONALLY LEFT BLANK 2084 Supplemental Declaration of Andrew Carter (Public and under seal) 2085 Excerpts from Transcript of Tom Craig Deposition (November 15, 2018) (“Craig Depo.”) (Under seal) 2086 Craig Depo. Ex. 16 (Under seal) 2087 Craig Depo. Ex. 29 (Under seal) 2088 Craig Depo. Ex. 30 (Under seal) 2089 Excerpts from Transcript of Brian Coffman Deposition (October 19, 2018) (“Coffman Depo.”) (Under seal) 2090 Coffman Depo. Ex. 21 (Under seal) 2091 Excerpts from Transcript of Tomo Bystedt Deposition (October 16, 2018) (“Bystedt Dep.”) (Under seal) 2092 Bystedt Depo. Ex. 7 (Under seal) 2093 Bystedt Depo. Ex. 10 (Under seal) 2094 Bystedt Depo. Ex. 11 (Under seal) 2095 Bystedt Depo. Ex. 13 (Under seal) 2096 Bystedt Depo. Ex. 14 (Under seal) 2097 Bystedt Depo. Ex. 16 (Under seal) 2098 Bystedt Depo. Ex. 17 (Under seal) 2099 Bystedt Depo. Ex. 18 (Under seal)

8 IPR2018-00702 U.S. Patent No. 8,961,336 Exhibit No.1 Description 2100 Bystedt Depo. Ex. 19 (Under seal) 2101 Bystedt Depo. Ex. 20 (Under seal) 2102 Bystedt Depo. Ex. 22 (Under seal) 2103 Bystedt Depo. Ex. 29 (Under seal) 2104 Bystedt Depo. Ex. 41 (Under seal) 2105 Bystedt Depo. Ex. 53 (Under seal) 2106 Bystedt Depo. Ex. 54 (Under seal) 2107 Declaration of Brian W. LaCorte in Support of Patent Owner’s Motion for Admission Pro Hac Vice of Brian W. LaCorte Pursuant to 37 C.F.R. § 42.10(c)

Date: January 8, 2019 By: /S/ Jonathon A. Talcott Richard W. Miller, Reg. No. 59,386 Joseph P. Anderson III, Reg. No. 59,245 Ballard Spahr LLP 999 Peachtree Street, Suite 1000 Atlanta, GA 30309-3915 (678) 420-9300

Marc S. Segal, Reg. No. 40,163 Ballard Spahr LLP 1735 Market Street, 51st Floor Philadelphia, PA 19103-7599 (215) 864-8843 Jonathon A. Talcott, Reg. No. 71,671 Ballard Spahr LLP 1 E. Washington St., Suite 2300 Phoenix, AZ 8500-2555 (602) 798-5485 Attorneys for Patent Owner Parsons Xtreme Golf, LLC

9 IPR2018-00702 U.S. Patent No. 8,961,336 CERTIFICATE OF SERVICE I hereby certify that a true and correct copy of the foregoing PATENT

OWNER PARSONS XTREME GOLF, LLC’S SEVENTH UPDATED

EXHIBIT LIST is being served electronically on January 8, 2019, upon Petitioner, pursuant to Petitioner’s consent to electronic service by email upon the following email addresses:

Richard D. Coller III David K.S. Cornwell Jason A. Fitzsimmons Trevor M. O’Neill Sterne, Kessler, Goldstein & Fox P.L.L.C. [email protected] [email protected] [email protected] [email protected] [email protected]

Date: January 8, 2019 By: /S/ Jonathon A. Talcott Jonathon A. Talcott, Reg. No. 71,671

Attorney for Patent Owner Parsons Xtreme Golf, LLC