CUPRAP, College and Public Relations and Associated Professionals, is proud to present the 13th annual CUPPIE Awards. Altogether, 450 entries were received from colleges, , agencies, and providers of private, specialized and secondary education. 2020 Judges represented experts in the field of communications and included designers, writers, educators, corporate executives and media professionals.

CUPPIE COMMITTEE

College and University Public Relations and Associated Professionals • Renee Cree, Vice President, Buchanan Public Relations (co-chair) CUPPIE • Brian Kirschner, Director, Communications, Middle States Commission on Higher Education (co-chair) JUDGES AWARDS CUPRAP is a voluntary organization of Advertising: • Eleanor Kubacki, Founder and CEO, EFK Group communications professionals from colleges, • Alan Sharavsky, President, Content and Strategy Director, universities and independent schools dedicated to Sharavsky Communications advancing the understanding of higher education Electronic Media: and enhancing the professional development of • E-Newsletter, Interactive Media, and Website Redesign/Refresh: Neil Harner, Founder and CEO, Inverse Paradox its members. CUPRAP members work in public • Video: Benjamin Yoblick, Studio Owner/Producer/Cinematographer, relations, media relations, marketing, publications, Videocraft Productions sports information, web and graphic design, social • Standalone Social Media Post, Social Media Campaign, and Web Creative Excellence in Marketing and Communications Feature: Liz Gross, Founder and CEO, Campus Sonar media and more. Members come from private and public colleges and universities, junior colleges, Print: • Advancement Communications, Covers, and Postcards: Karen Kelly, community colleges, independent schools, as well Director of Communications, OU Gallogly College of Engineering as other organizations involved in higher education. • Magazines: Mike Bruckner, Former Vice President, Founded in in 1980 as one of the Thursday, March 5, 2020 • Viewbooks: Victoria Kidd, Principal, Victoria Kidd Communications; nation’s few statewide organizations, CUPRAP and Alan Janesch, Principal, Alan Janesch Communications • Athletics Communications and Brochures: Elizabeth Hanson, members now come from many states. Today, Marketing Consultant, E. Hanson Unlimited CUPRAP has more than 320 members from over CUPRAP

Public Relations and Marketing: 100 institutions. Professional Development Conference • Branding Campaign, PR Campaign, and Special Event Promotion: AKCG – Public Relations Counselors, led by: Chris Lukach, President Lancaster Marriott at Penn Square Writing: Lancaster, PA • Long-Form: Barbara J. Marshall, Barbara Marshall Ink • Short-Form and Blog: Kevin Kaufman, Director of Communications, Cheltenham School District

Photography: • Dan Z. Johnson, Dan Z. Johnson Photography • Melissa Kelly, Melissa Kelly Photography

Wild Card: • Aloysius Butler & Clark Team, led by: Steve Merino, Chief Creative Officer, and Alexandra Parkowski, Account Supervisor www.cuprap.org

Photo by Dan Z. Johnson Photography ADVERTISING Video – Agency Video (Non-Advertising) – In House PRINT Covers Public Relations Campaign • Gold: , Ambition Can’t • Gold: Eastern University, Eastern • Gold; York College of PA, Vol. 3, • Gold: , Presidential Audio – In House Wait Commercial University Campus Tour Admissions’ Viewbook – Agency 2019 York College Magazine – Turtle Transition Communications • Gold: Eastern University, “In a • Silver: Mount Saint Mary’s College, 2019 • Silver: Gettysburg College, • Gold: Rider University, Rider University • Silver: Eastern University, Wonder • Silver: The University of , Global, World…” Visit Commercial Commencement 2019 Highlights Viewbook Cover National, and Local Earned Media • Silver: Eastern University, Fuzzy Slippers • Bronze: Allied Pixel, Central Penn • Bronze: Gettysburg College, How to • Silver: Edinboro University, Edinboro • Bronze: , Bucknell • Bronze: Edinboro University, Admissions College TV Spot Prepare for a Music Audition University Viewbook Magazine Fall 2019 Cover Campaign Digital Display – Agency • Honorable Mention: Seton Hill • Honorable Mention: Eastern University, • Bronze: , Ursinus College • Honorable Mention: Grove City University, Adult Degree Program Video Fearfully and Wonderfully Made College, GeDUNK September 2019 – • Gold: Aloysius Butler & Clark, Viewbook Special Event Promotion Seat at Our Table University of the Sciences – Proven • Gold: Rutgers University, Rutgers University Everywhere Video – In House Website – Redesign/Refresh Admissions’ Viewbook – In House – Big Ideas • Silver: JPL, Pennsylvania College of • Gold: Eastern University, The Next Step • Gold: , Widener • Gold: Muhlenberg College, Muhlenberg Magazine – Agency • Silver: Drexel University, Co-op 100: Health Sciences – Spotify Ad in Your Teaching Career Website for Brand Alignment and 2019 Viewbook • Gold: Edinboro University, The Boro – Celebrating 100 Years of Drexel’s • Bronze: JPL, Pennsylvania College of • Silver: Bucknell University, Patriot League Student Recruitment • Silver: , Mary Spring 2019 Cooperative Education Program Health Sciences – Instagram Story Championship Ad • Silver: , Pappert School of Music Viewbook • Silver: Drexel University, Drexel • Bronze: Bucknell University, The President’s • Honorable Mention: JPL, Pennsylvania Swarthmore Website Redesign Refresh Magazine Dinner College of Health Sciences – Flow Ad ELECTRONIC MEDIA • Bronze: Bucknell University, Bucknell • Bronze: , Admission Summer 2019 – Entrepreneurship • Honorable Mention: York College of PA, Website Redesign Cur Non Journal Issue York College 50th Anniversary • Bronze: Edinboro University, The Boro Digital Display – In House E-Newsletter • Honorable Mention: Gettysburg • Honorable Mention: Mount Saint Mary’s College, Gettysburg Website Redesign – Fall 2019 • Gold: Drexel University, Breaking Ad • Gold: Widener University, Widener College, Viewbook 2019-20 WILD CARD Fatigue: Ambition Can’t Wait Insider and Daily News Briefing Magazine – In House • Silver: Philadelphia College of • Silver: Drexel University, DrexelNow’s Website Feature Advancement Communications – • Gold: Swarthmore College, A Day in the Osteopathic Medicine, PCOM Incoming Parent Email 2019 • Gold: Drexel University, A Decade of In House • Gold: Slippery Rock University, ROCK Life: Swarthmore Academics Magazine, Summer 2019 Biomedical Sciences Prospecting and • Bronze: Drexel College of Engineering, Distinction: Drexel University President’s • Gold: St. Lawrence University, Every • Silver: Drexel College of Engineering, Retargeting Digital Ads College of Engineering Email Newsletter Report Laurentian • Silver: , The Albright Captain Ferguson and the Starliner • Silver: Gettysburg College, First • Silver: Bucknell University, 2025 Strategic Reporter • Bronze: Drexel University, DrexelNow’s “Day Year Walk Through the Eyes of Thia • Bronze: Slippery Rock University, Outdoor – Agency Interactive Media Plan for Bucknell in the Class” Series Anyaoku ’23 ROCK Magazine, Winter 2019 • Gold: Edinboro University, For Those • Gold: Bucknell University, Bucknell • Bronze: , President’s • Honorable Mention: The University of • Bronze: Swarthmore College, • Honorable Mention: Grove City Who Strive Magazine Fall 2019 – Debut of Vertiqul Report Pittsburgh, Trojan Horse Student Marketing Celebrating Black Excellence at College, Wolverines Together March • Silver: JPL, Pennsylvania College of Edition • Honorable Mention: Wilkes University, and Recruiting Program Swarthmore 2019 Health Sciences – Greater Good • Silver: Edinboro University, Tartan Talks 12 Little Known Facts Mailer Campaign • Honorable Mention: Ithaca College, WRITING There’s No Business Like Snow Business Postcards – Agency • Bronze: Aloysius Butler & Clark, Social Media Campaign Athletic Communications University of the Sciences – Proven • Gold: PA College of Art and Design, • Gold: Gettysburg College, 2019 First • Gold: Franklin & Marshall College, 2018- Writing – Blog Everywhere PHOTOGRAPHY PCA&D Open House Series Year Seminar Campaign 19 Athletics Report • Gold: Drexel University, Why Gritty is a Big • Silver: Ithaca College, #ICPopUp • Silver: , GeDUNK Win for the Flyers Outdoor – In House Feature Photo “Wolverines Together” Mini Edition Postcards – In House • Bronze: Bucknell University, • Silver: Drexel University, The Dangers of • Gold: York College of PA, Speaking • Gold: Drexel College of Arts and • Gold: Philadelphia College of #Bucknell2023 Orientation • Bronze: Thiel College, Reach Your Full Vaping and E-Cigarette Use Come to Light Osteopathic Medicine, Branded Vertical Through Art Potential Sciences, Admitted Students • Honorable Mention: Eastern University, • Bronze: Drexel University, DrexelNow Billboard • Silver: Eastern University, Campaign Day of Giving Social Media Campaign • Honorable Mention: Lafayette College, Feature: Liberty Scholars Program • Silver: Drexel University, 30th Street Anthropologist Men’s Basketball Poster • Silver; Bucknell University, Admissions Open House Events Station Domination – Ambition Can’t • Bronze: Franklin & Marshall College, Writing – Long-Form Story Wait Branding Campaign Standalone Post This Talent Shines Bright • Bronze: Edinboro University, Boro Brochures – Agency • Gold: Swarthmore College, Stars of the Sea • Bronze: Widener University, Branding • Gold: Franklin & Marshall College, • Honorable Mention: Eastern University, Postcards • Gold: Swarthmore College, The Cooper • Silver: Drexel University, The Makings of a and Program – Digital Billboards Alumni Truth or Dare IGTV Post Holly & Ivory • Honorable Mention: Muhlenberg Series 2019 Biomedical CEO • Honorable Mention: Eastern University, • Silver: Bucknell University, Happy College, Die-Cut Pennant Halloween from Bucknell • Bronze: Drexel University, Of Hypocratic Teachers Dream Bigger Billboard News/Event/Sports Photo • Bronze: Ithaca College, GEB Pups Grow Brochures – in House Oaths and Antidotes • Gold: Swarthmore College, PUBLIC RELATIONS AND MARKETING Up • Gold: Villanova College of Liberal Arts • Honorble Mention: Albright College, Print – In House Commencement Photo and Sciences, Boundless Introducing iGen • Gold: Slippery Rock University, Mental • Silver: Swarthmore College, Last Branding Campaign Video (Non-Advertising) – Agency • Silver: Drexel University, Co-op Health Flyer Collection Photo Anniversary Booklet: Drexel Makes • Gold: Bloomsburg University, BU – • Gold: Rowan University, Rising: The Writing – Short-Form Story • Silver: Bucknell University, Freeman • Bronze: Penn State New Kensington, Bright Futures Your Onward is Upward Campaign for Rowan University • Gold: , Project College of Management 2019 Baseball Catcher Official Media • Bronze: Franklin & Marshall College, • Silver: Eastern University, Fearfully • Silver: Villanova College of Engineering, Shepherd – Misericordia Today • Bronze: Slippery Rock University, Day Photo F&M: Excellence in Science and Wonderfully Made United by Passion, Connected for Life • Silver: University of the Sciences, Life Rolls Patriots Day Flyer • Honorable Mention: Franklin & • Honorable Mention: York College of PA, • Bronze: Duquesne University, Image •Bronze: Grove City College, Athletics at On Marshall College, Out with the Old Fall 2019 Cultural Series Campaign Grove City College • Bronze: Widener University, Uncorking the • Honorable Mention: Northampton Secret Behind Slowing Alzheimer’s Disease Community College, It’s Not “Just” • Honorable Mention: Grove City College, Community College Seven Days that Shook the Campus