Masthead Maine N.E.A.C.E. Presentation November 2019 Lisa Desisto WE ARE MAINE’S LARGEST MEDIA NETWORK
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Masthead Maine N.E.A.C.E. Presentation November 2019 Lisa DeSisto WE ARE MAINE’S LARGEST MEDIA NETWORK DAILY NEWSPAPERS WEEKLY NEWSPAPERS Portland Press Herald The Forecasters Biddeford Courier Sun Journal (Lewiston) American Journal Scarborough Leader 5 Kennebec Journal (Augusta) 24 Lakes Region Weekly Kennebunk Post Morning Sentinel (Waterville) MaineToday Magazine South Portland Sentry Times Record (Brunswick) Franklin Journal Register-Gazette Livermore Falls Advertiser Courier Gazette Rangeley Highlander Camden Herald Rumford Falls Times Republican Journal Bethel Citizen The Free Press SPECIALITY PUBLICATIONS Advertiser Democrat Ellsworth American Maine Seniors Magazine Mount Desert Islander Maine Women Magazine 5 Out & About The Real Estate Books SIGNATURE EVENTS TravelMAINE Business Breakfast Forums: Augusta, Brunswick, Lewiston-Auburn, Portland, Saco- 7 Biddeford Community Voices Live Like a Boss Maine Jobs Career Fair Maine Voices Live WEBSITES Maine Women Magazine Live Source Maine Sustainability Awards PressHerald.com MaineJobs.com CentralMaine.com EllsworthAmerican.com 8 VarsityMaine.com MDIslander.com SunJournal.com VillageSoup.com Common Platforms Support Centralized Services 2019 Platform Project Timeline Jan Feb March April May June July Aug Sept Oct Nov Circulation SMG Merge JT Migration TR Editorial CMS SMG MTM For/AJ AMG Gemstone TR/ELLSWORTH JT/MM Courier Press Go Live Alliance Centralized services are provided across Masthead properties: • Digital Development • IT • Digital Ad operations • Finance • Circulation operations • Creative Services • Marketing • Commercial printing • Facilities Common platforms also enable content sharing and cross-selling. Business Model Changes in Last Five Years 1. Circulation revenue eclipsed ad revenue 2. Digital subscriptions surpassed daily single copy sales 3. As print circulation has declined, circulation revenue has grown 4. Commercial printing a new piece of our business .