SAUC - Journal V4 - N2 Changing times: Resilience The commodifcation of alternative cultural spaces Letícia Cabeçadas do Carmo,
[email protected] Luca Pattaroni
[email protected] École polytechnique fédérale de Lausanne (EPFL), Laboratoire de sociologie urbaine EPFL | ENAC | LASUR, BP 2131 Station 16, CH-1015 Lausanne, Switzerland Abstract The commodifcation of “alternative” cultural spaces is a process that has started to take place in several European cities, like Lisbon, for instance. This has happened due to the pressure of the real estate market, tourism trends or the austerity measures imposed by Troika, during the global economic crisis (2008). It is in this context that a specifc real estate agency acts in order to create an opportunity for its business, investing in the rehabilitation of buildings and revitalization of certain areas of the city (interstices), supported by decorative aesthetics and an architectural design inspired by cultures of resistance. This strategy of territorial and decorative investment has had a big impact in the city of Lisbon. The reuse of images, buildings and practices related to “alternative” environments leads to the aesthetization of certain architectures – particularly those which host creative and cultural projects, and whose designs and marketing strategies distort political or social meanings. Keywords: Commodifcation, creative city, industrial clusters, Lisbon, aesthetization, alternative Mas a pureza da arte só existe na “sujidade” do mundo, With a simple click we can fnd a cheap fight and quickly sempre foi assim... a arte antes do Modernismo fazia parte realize at the moment we arrive, a few hours later, in Baixa3, do mundo, estava onde as pessoas estavam, nomeadamente that many other people had the same idea.