Turning Down the Heat WWF- Annual Report FY 2007-2008 Advisory Board Supervisory Board Executive Board

Pia Alisjahbana (Chair Person) Tati Darsoyo (Chair Person) Kemal Stamboel (Chair Person) Arifin M. Siregar (Vice Chair Person) Martha Tilaar (Vice Chair Person) Arief T. Surowidjojo (Vice Chair Person) D. Ashari John A. Prasetio Sjakon Tahija Didin Sastrapradja Rizal Malik Djamaludin Suryohadikusumo Shinta Widjaja Kamdani A. R. Ramly Erna Witoelar

CEO and Directors Contributors PHOTOS:

Mubariq Ahmad - Executive Director Rini R. ADRIANI © WWF-CANON: Klaas Jan Teule - Conservation Director Mubariq AHMAD Andre BAERTSCHI, Michel GUNTHER Ahmad Setiadi - Director of Service and Resources Hadi ALIKODRA Nazir Foead – Director of Governance, Corporate Lya ANGGRAINI © WWF-Indonesia: and Community Engagement Program Marc ANTOINE Rini R ADRIANI, Dian Achmad Kosasih – Director of Forest, Fitrian ARDIANSYAH Mubariq AHMAD, Species and Freshwater Program Israr ARDIANSYAH Israr ARDIANSYAH, Hadi Alikodra – Deputy Director of Forest, Nancy ARIAINI Sugeng HENDRATNO, Species and Freshwater Program Rina ARYANTI Geoffrey McKELL, Wawan Ridwan – Director of Marine Program Thomas BARANO Bhayu PAMUNGKAS, Tri Agung Rooswiadji – Deputy Utari DARMASTUTI Lida PET-SOEDE, Director of Marine Program Rusyda DELI Verena PUSPAWARDANI Fitrian Ardiansyah – Director of Climate and Energy Cristina EGHENTER Adji SANTOSO, Benja V. Mambai – Director of Papua Program Nazir FOEAD Saipul Hidayat SIAGIAN, Nana FIRMAN Didik SOERJANTO, Irwan GUNAWAN Jimmy SYAHIRSYAH, Dian Achmad KOSASIH Natalie TANGKEPAYUNG, Ari MUHAMMAD Albertus TJIU, Desmarita MURNI Environmental Education Team, WWF-Indonesia | Annual Report FY 2007-2008 Fazedah NASUTION Membership Team, Lida PET-SOEDE Riau/Tesso Nilo Team, PRIMAYUNTA Ujung Kulon Video Trap Unit, Verena PUSPAWARDANI Hermayani PUTERA Irza RINALDI Dudi RUFENDI Adji SANTOSO Dewi SATRIANI Ahmad SETIADI Muhammad SUHUD Purwo SUSANTO Elshinta SUYOSO-MARSDEN Klaas Jan TEULE Hanna TOBING Dinda TRISNADI Maitra WIDIANTINI Imam Mustofa ZAINUDDIN 2 WWF Annual Report 2007-2008

Chairperson’s remarks ______4 A message from the Executive Director ______5 Turning Down the Heat ______6 Climate and Energy Programme ______8 Adapting to Climate Change ______9 Mitigating Our Emissions ______10 Campaigning for Awareness ______12 Climate Justice—and Indigenous People ______14 Public and Media Awareness ______15 Forest, Freshwater and Terrestrial Species Programme ______16 The ‘Heart of Borneo’—from Commitments to Action ______17 Expanding the Global Forest and Trade Network ______18 The Forest Conversion Programme Pushes New Boundaries ______18 An update from WWF’s work in Aceh ______19 Spatial Planning—Towards Sustainable Land Use in Indonesia ______20 The Struggle to Save Our Endangered Species ______20 Marine Programme ______22 Zoning Success for Wakatobi National Park ______23 Charting a New Course for the Triangle ______23 Public Education and Communications Activities ______24 Governance, Community and Corporate Engagement, “Influencing Economic Drivers and Policies” ______26 Membership ______29 Green Shopping with WWF ______30 Communications & Outreach ______32

Environmental Education Programme, from awareness building to education for sustainable development ______34 WWF-Indonesia | Annual Report FY 2007-2008 Financial Report ______36 Partners in Conservation ______38

3 Chairperson’s remarks

It’s that time of the year again to reflect on what WWF- the degradation of the planet’s natural environment Indonesia has achieved during these challenging but and to build a sustainable future in which humans exciting 12 months, when the Earth has experienced live in harmony with nature. When I met more than more than ever the symptoms of a changing climate 300 WWF-Indonesia staff during the WWF-Indonesia and a host of other environmental problems that National Meeting in Tanjung Lesung, Banten, in August continue to afflict us all. The latest reports from the 2007, I could feel the positive energy that makes the Intergovernmental Panel on Climate Change (IPCC) organisation grow every day. This energy is the result make it abundantly clear that the evidence for climate of a convergence of knowledge, teamwork, friendship change is unequivocal, and that there is precious little and a solid network, and is expressed through our time for us to act to avoid dangerous climate change. achievements during Fiscal Year 2007-2008.

This year, research supported and carried out by WWF- Of course, none of this would be possible without Indonesia has highlighted the dire consequences from the help of thousands of WWF supporters, donors climate change that endangered species such as Borneo and partners, and hence I also want to extend a orang-utans will face over the next decades. This kind of heart-felt ‘thank you’ to all those who have helped research, along with a strong media presence and policy WWF-Indonesia advance its mission this year. involvement, is a key element of WWF’s contribution to solutions to slow down and reverse dangerous In recent years, Indonesia has been increasingly under effects from climate change in the years to come. the global conservation spotlight. With conservation and sustainable development initiatives such as the I wish to express my gratitude to the dedicated and the Heart of Borneo brought to WWF-Indonesia staff who are bringing their skills the global community, we are excited to be active and commitment to save Indonesian nature from participants in these two programmes that were to Papua, and from Borneo to Timor. The highlighted by President Susilo Bambang Yudhoyono “passionate staff” are working around the clock to stop during the UN Climate Change Conference in Bali. It is now our duty to ensure the successful implementation of these initiatives.

WWF-Indonesia’s support to the Government of Indonesia as host of the UN Climate Change Conference contributed not only technical expertise but also positive energy WWF-Indonesia | Annual Report FY 2007-2008 to the event. The resulting Bali Action Plan is a roadmap that has brought together all countries in a joint effort to keep the global temperature increase below the 2 °C threshold. We are now all in this together. Our participation at this landmark conference has set the foundations for new partnerships, new initiatives, and most importantly, new hope.

Keep up the extraordinary spirit, my friends!

4 A message from the Executive Director

The heat is on. I clearly remember a tagline written for to continue strategic talks. WWF’s contribution to the a WWF campaign targeted at participants of the United concept of Reducing Emissions from Deforestation Nations Framework Convention on Climate Change and Degradation (REDD) is particularly important. 13th Conference of Parties (COP 13 UNFCCC, or UN Climate Change Conference) in Bali, in December In terms of engaging other stakeholders to mitigate the 2007: “Hotter than I should be”. Yes, we are in a dead impacts of global warming, WWF-Indonesia has been heat race to fight global warming and climate change. developing some innovative programmes this year. In September 2007, we launched NEWTrees, a partnership The situation depicted by one of our stunts during the with NOKIA and Equinox Publishing to replant 100,000 Bali conference on that unusually hot day in December, trees in critical areas of Sebangau National Park in with two penguins protest against the warming earth, was Central . Meanwhile, we also created a tree very illustrative. We have seen massive glaciers melting adoption programme through the MyBabyTree website and crashing into the sea, sea levels rising, unpredictable (www.mybabytree.org) , in partnership with renowned climate and heat waves, and loss of habitat. advertising agency JWT. Another addition is RhinoCare, a symbolic adoption programme that aims to raise We know from studies conducted more than 100 years funds to help conserve the endangered Javan rhinos. ago by French mathematician Jean Baptiste Joseph Fourier, British physicist John Tyndall and Swedish WWF has been an active advocate of two multilateral physicist Svante August Arrhenius that our Earth warms network Initiatives, the Heart of Borneo and the naturally due to the accumulation of carbon dioxide Coral Triangle.WWF has supported both initiatives in the atmosphere. However, recent and authoritative since their inception and we are committed to work research also shows that current concentrations of with the governments to find sustainable solutions atmospheric carbon dioxide are a clear sign that human for these incredibly rich biodiversity areas. activities have affected the climate dramatically. We burn fossil fuel, release carbon dioxide, and the red For Earth Day, WWF-Indonesia collaborated with bar in the thermometer keeps rising steadily. This Jive Entertainment and Blitz Megaplex to screen the much has been confirmed by the Intergovernmental BBC documentary “Earth”. The response was well Panel on Climate Change, the 2007 Nobel laureate. beyond our expectations, with 18,000 spectators flocking to Blitz cinemas in Jakarta and Bandung to Since 2002, WWF-Indonesia has been deeply watch this majestic tribute to our planet. We have involved in developing awareness activities focusing also made some inroads with marketing, as shown on climate and energy issues. Some of our staff have by thousands of newly recruited WWF supporters become regular contributors to, and members of, our and the increasing sales of WWF merchandise. national delegations to international events such as the UNFCCC Conference of Parties. During the UN This year, we have developed a Strategic Plan for 2009- Climate Change Conference in Bali, the Government 2013 which outlines strategic approaches to meet our of Indonesia appointed two of our staff to join the conservation targets. We also believe human resources country’s official delegation. It was an honour for us to are the most valuable asset of the organisation. Hence be involved in this historic event hosted by Indonesia. we have carried out staff development training activities this year, focusing among others on leadership, Despite sceptics’ criticisms, the UN Climate Change conservation finance, and audiovisual skills. Conference in Bali has also carved a clear path towards the development of a post-Kyoto Protocol climate Thank you for your invaluable efforts and unwavering regime. The Bali Action Plan is expected to become a commitment to do our best for a living planet. significant milestone towards building global ownership WWF-Indonesia | Annual Report FY 2007-2008 of climate change and bringing all countries together

5 Turning Down the Heat Climate change is real and it is happening now. Studies commissioned by WWF-Indonesia and

research partners have revealed that Indonesia instability and increase of poverty. is particularly at risk from climate change. . Due to the predicted sea level rise of 8-30 What does climate change mean for Indonesia? cm, Indonesia could lose up to 2,000 islands, affecting the security of the nation, displacing The reports of these studies, released prior millions of people and disrupting lives. to the 13th Conference of Parties (CoP) of the United Nation Framework Convention The Bali Climate Change Conference on Climate Change (UNFCCC) in December 2007, highlighted some of the observed and The severity of these threats has profound and projected climate change impacts in Indonesia: severe implications for Indonesia’s development and the conservation of its natural heritage. As . The mean temperature in Indonesia has the host of UNFCCC CoP 13 (or UN Climate increased by about 0.3°C per year and Change Conference) in Bali, Indonesia played is projected to further increase at a rate a pivotal role in influencing the negotiations of 0.2-0.3°C per year in Indonesia. for a global climate agreement that aims to:

. This increase in temperature will affect the - reduce greenhouse gases climate and cause negative impacts on - cap emissions and humans and ecosystems, including: rising - encourage adaptation to climate change. sea water levels, greater intensity of heavy rainfall and frequency of natural hazards Working closely with the Indonesian Delegation, including floods, landslides, forest and the CoP Presidential team and the Indonesian land fires, droughts and tropical storms. Presidential team, WWF-Indonesia provided

WWF-Indonesia | Annual Report FY 2007-2008 support to ensure that this objective would be . Climate change may result in significant achieved. One positive output of the conference impacts on habitats and biodiversity, was the Bali Action Plan. This agreement forms especially on coral reefs, migratory species the basis for formal negotiations to slash global and endangered species. It will also lead greenhouse gas emissions after 2012. The Action to increased transmission of diseases by Plan recognises four important building blocks: insects (e.g. malaria and dengue). mitigation, adaptation, finance & investment, and technological transfer. Now, the race is on to . Decreased rainfall during critical times of the finalise the Action Plan at CoP 15 in Copenhagen year will translate into higher risk of drought, to form a new global agreement on climate change. decreasing water debt, and consequently, failed harvests of key crops, food crises to affect the most vulnerable people, economic

6 “There are no doubts over the reality of climate change, declaring the proof to be “unequivocal”; the scale and speed of adverse impacts on humans and their livelihoods and on unique ecosystems are enormous; and avoiding dangerous climate change is technologically and economically possible but the time left to act is short”.

- Intergovernmental Panel on Climate Change 2007 WWF-Indonesia | Annual Report FY 2007-2008

7 Climate and Energy Programme

For Indonesia, an archipelagic country where the majority of its 210 million inhabitants depend on natural resources for their livelihoods, climate change is expected to have serious economic and social impact. People’s ways of living, landscapes and seascapes stand at considerable risk. WWF-Indonesia | Annual Report FY 2007-2008

8 But this is also a country where the energy energy policy, raising public awareness with and industry sectors are still very dependent a national PowerSwitch! campaign, and on polluting fossil fuels. Today, Indonesia facilitating stakeholders for developing a continues to emit vast amounts of greenhouse clean and sustainable energy sector. The gases, a situation worsened by high rates of Climate & Energy Programme has also deforestation and forest fires. Tackling both helped to improve the capacity of Indonesian causes and impacts of climate change are negotiators in elaborating national and therefore matters of high priority in Indonesia. international climate change strategies.

A head-on response to climate For the next five years (2009-2013), the change… Climate & Energy Programme will focus on securing deep cuts in greenhouse gas WWF-Indonesia’s launched the Climate & emission and helping strengthen resilience to Energy Programme in 2003, with an initial focus climate change impacts of people’s livelihood, on two global climate change targets: carbon economy, biodiversity, and ecosystems. intensity reduction and adaptation strategies implementation. To achieve these targets, Adapting to Climate Change three areas of interventions were developed: the power sector, post-2012 Kyoto Protocol, What is climate change adaptation? One resilience-building and adaptation strategies. way to see it is the ability of a system, e.g. an ecosystem or an institution, to cope with the Intervention in the power sector is crucial since impacts of climate change. As Indonesia is it contributes 20% of the country’s carbon prone to disasters, adaptive capacity is highly emissions. Moreover, the government of needed because rehabilitation costs after Indonesia plans to rely on its substantial coal disasters are greater than the costs of investing deposits for present and future power plants. in preventive actions in the first place.

The Climate & Energy Programme has Adaptation strategies can vary. Some therefore focused on advocating a low-carbon approaches involve acknowledging many non-

Focus on Bali WWF-Indonesia was actively involved in supporting the government of Indonesia as the host to the United Nations Climate Change Conference in Bali in December 2007. The conference’s decision on a Bali Action Plan (Road Map) was a vital starting point for formal global negotiations on greenhouse gas emissions and

control, along with the issuance of Indonesia’s Climate Change Action Plan, which presents an adaptation WWF-Indonesia | Annual Report FY 2007-2008 and mitigation plan for Indonesia.

9 climate change stresses on natural systems.  Partnered with other organizations to integrate Limiting these stresses, such as pollution, and mainstream climate change issues in habitat loss, and introduction of invasive their work. These include the Red Cross species, will increase natural resistance and Red Crescent Societies, the Centre for and resilience of the ecosystems. International Forestry Research (CIFOR) and the German Technical Cooperation- WWF has developed a programme for Indonesia Ministry of Environment (GTZ- mainstreaming climate change adaptation and MoE) Programme on climate adaptation. mitigation Programme through a pilot in small island development in Lombok, and institutional  Developed a series of programmes and studies capacity building in climate change adaptation to support Indonesia’s forest carbon targets in and mitigation in the province of West Nusa response to encouraging policy developments Tenggara. An intensive multi-stakeholder such as the National Energy blueprint (Law collaboration on adaptation has reaped results Number 30/2007), and the Presidential this year with the issuance of a gubernatorial Decree on Energy Savings. Activities decree in West Nusa Tenggara to form a focus on demonstration activities, climate task force for mainstreaming climate change adaptation and mitigation scenarios, national mitigation and adaption in the province. low carbon economy pathway, Reducing Emissions from Deforestation and Degradation Our work on climate change adaptation on small (REDD) incentive and mechanism scheme islands and coastal areas looks at weaving links at the national and local levels, sustainable between climate change adaptation strategies, financing scheme for climate and energy. biodiversity and ecosystem conservation and poverty reduction. One example is our successful  Provided assistance to strengthen the formation attempt to improve the management of coral of the National Council on Climate Change, WWF-Indonesia | Annual Report FY 2007-2008 reefs in West Bali to improve their resilience to led by the President of Indonesia wherein we climate change impacts. A key component of continue to have a key role in the future. this approach was to build the capacity of local communities and widen their income opportunities. Mitigating Our Emissions

Highlights in 2007-2008 For WWF-Indonesia, businesses and industries have an equal responsibility to lend a hand for  Rolled out pilot adaptation activities climate change mitigation, particularly those that in Lombok, West Kalimantan are active in the forestry, agriculture and energy (Indonesian Borneo) and Papua. sectors. The business community can achieve

10 this by allocating investments for renewable energy, such as geothermal, solar, biomass and micro-hydro sources, and implementing energy efficiency measures for their operations.

In early 2007, WWF-Indonesia assisted the government and other stakeholders to formulate a strong position for developing a REDD framework, creating policies and measures to reduce and monitor deforestation, improve capacity building, and developing initial ideas on demonstration activities. This collaboration provided Indonesia with a strong position during the United Nations Climate Change Conference in 2007. by emphasizing two aspects. On the energy REDD supply side, WWF-Indonesia has been Reducing Emissions from Deforestation and encouraging increased use of renewable Degradation, or REDD, is a policy mechanism that energy in the national energy mix while on compensates tropical countries for safeguarding the energy demand side, we are continuing a their forests. In Indonesia, WWF has been campaign to promote efficient energy use. involved with the Indonesian Forest and Climate Alliance (IFCA) to produce a national conceptual Highlights in 2007-2008 framework for REDD since early 2007.  Collaboration with the Ministry of Energy and Mineral Resources Directorate General of The Ministry of Forestry has drawn from the work Electricity and Energy Utilization (DJLPE) to of IFCA to develop the soon to be established study energy conservation and sustainable Commission on REDD. WWF-Indonesia, in renewable energy sources in Indonesia. collaboration with different organisations, has disseminated the concept and the UNFCCC’s  Sustained engagement with the decision on REDD to local governments, Indonesian Parliament’s Commission NGOs, and communities in Kalimantan, VII on energy and environment. Sumatra and Papua in order to increase the level of understanding of key stakeholders.  Launched a new forum, the “Energy Coalition”,

consisting of scholars, researchers and WWF-Indonesia | Annual Report FY 2007-2008 This year, WWF-Indonesia supported Indonesia’s practitioners, and continued supporting efforts to mitigate CO2 in the energy sector

11 In the debates between the skeptics and those who believe that global warming is real, environment wisdom keeps growing. Reward from developed countries on forest management is regarded merely as a bonus.*

*from an article in National Geographic Indonesia November Edition 2007’ insert “Global Warming: A Never Ending Trivia” by Ari Muhammad

“Energy Troops”, an independent community (“Let’s save electricity!”) and “Smart Saving, group that disseminates messages on energy Smart Living” have been acknowledged by use and encourages the public to take national stakeholders as a successful tagline, as action on climate change issues. From this shown by the increasing number of queries on multi-stakeholder collaboration, over 5,000 “PowerSwitch!” and requests for discussions, people have signed a petition calling on the events, and meetings on energy issues. government and parliament members to put energy efficiency on the political agenda. This year, WWF-Indonesia successfully “outsourced” the campaign to local communities  Sustained the PowerSwitch! campaign by establishing a supporter group called “Energy_ in Jakarta and other big cities such as Troops”. With more than 500 members, this Bandung, , Surabaya, and group has become a strategic partner in holding Denpasar to raise awareness of larger “PowerSwitch!” campaign activities in several cities. audiences regarding energy use. Highlights in 2007-2008  Our staff has also supported communities in Betung Kerihun National Park (West  Established partnerships with multinational Kalimantan), Wakatobi National Park and national corporations to implement green (Southeast ), National building measures, such as the “Green Design Park (West Nusa Tenggara), and Muller Community” a group of architects, interior Schwanner Forest (Central Kalimantan) to find designers, and developers concerned with alternative sources of energy for their daily energy issues. Outputs include a regular needs by e.g. installing micro-hydro systems. green design seminar, the development of the “Green Design Book”, the organization of an annual, national “Green Festival” and Campaigning for Awareness the “Jakarta Green Office Competition” (co- on energy efficiency supported by Jakarta’s government) Between 2004 and 2006 WWF-Indonesia rolled  Organized screenings of the BBC movie “Earth” out the “PowerSwitch!” campaign, one of WWF’s as part of the WWF Earth Day Campaign has global campaigns. “PowerSwitch!” calls for actions attracted more than 18,000 people. The film

WWF-Indonesia | Annual Report FY 2007-2008 to use energy efficiently and switch from fossil played for two months at multiplexes in Jakarta fuel energy sources to cleaner sources by 2050. and Bandung, as part of our collaboration with The “PowerSwitch!” campaign targeted the power Jive Entertainment and Blitz Megaplex. “Earth” sector which contributes went on to become the single most watched 37 percent of human- documentary film at cinemas in Indonesia. induced CO2 emissions globally, and more than  Set up dedicated climate change sections in 21 percent in Indonesia. partnership with bookstore chains, and helped bookstores arrange regular campaigns for The campaign messages customers and book reading communities. “Hemat Listrik, Yuk!”

12 A Sustainable Energy Policy for Indonesia? It Can Be Done

Carbon dioxide emissions from Indonesia’s energy technology could avoid the dangerous climate sector are increasing every year. As energy change in 2050—while still accommodating the consumption continues to grow, greenhouse gas growing global energy consumption. emissions will follow a similar trend—especially In Indonesia, we have been playing an active role with Indonesia’s increasing reliance on coal for by contributing to the dialogue on sustainable energy production. energy. We funded a study on Long-range Energy But another scenario exists. The 2007 WWF report Alternatives Planning system (LEAP) in Indonesia “Climate Solutions: WWF’s Vision for 2050”, shows (February 2008), we organized a Low Carbon that the technology for sustainable energy exists Economy Workshop, and we developed activities and that our resources are more than enough on innovative development trends in Indonesia, to meet growing energy demands, which are through cooperation with the Institute for Essential expected to double by 2050. Services Reform/IESR in January 2008. Further, we initiated a feasibility study on Micro-hydro in Our “WWF Climate Solutions Model” presents an Tanjung Lokang, Betung Kerihun National Park in approach whereby industrial development using West Kalimantan (2006) and Central Kalimantan’s existing energy resources and sustainable energy Murung Raya District (2008).

Six Steps for Climate Solutions: WWF’s Vision for 2050

Steps to meet the global energy needs Steps that need to be taken No without further damaging the global climate in the energy sector

1 Energy efficiency Gradual subsidy elimination

2 Stopping deforestation Renewable energy endorsement

3 Rapid development of low-emission energy Energy conservation and efficiency promotion

Development of flexible fuels, energy Use of clean and efficient energy in the 4 storage and new infrastructures industrial and commercial sectors Ensuring the energy price is in line with 5 Substitution of high-carbon with low-carbon coal ecological and economical costs WWF-Indonesia | Annual Report FY 2007-2008 6 Carbon capture and storage (CCS)

13 Climate Justice—and Indigenous People

In Indonesia, many indigenous and traditional Areas (CCAs), or areas that have been peoples have been pushed to the margins and traditionally conserved or sustainably managed most fragile lands as a consequence of historical, by indigenous peoples, for legal recognition social, political and economic exclusion. They and possible inclusion in REDD schemes are among those at greatest risk from climate change. But while these people have valuable In climate change discussions and negotiations, knowledge about adapting to climate change, the issues of forest tenure and the rights of the magnitude of future hazards may exceed Indigenous Peoples often emerge as critical their ability to adapt. Coastal people in particular issues that need to be addressed more forcefully are likely to be most affected by climate (sea- and more equitably in the future. Indigenous and level rise, eroded coastlines, shrinking of local peoples have contributed to the preservation small islands, bleaching of coral reefs, etc). of broad forest cover that helps secure climate stability at local level and mitigate negative effects To address this issue, WWF-Indonesia aims of climate change. The recognition of the role of to improve equity and reduce the heavy toll IPs and their right to appropriate rewards through climate change will inflict on local people at the implementation of fair REDD mechanisms WWF-Indonesia | Annual Report FY 2007-2008 our project sites. Our interventions include will help redress the issue of climate “injustice.” preventing environmental hazards by planting trees, improving agro-forestry schemes, and In terms of energy “justice”, actions have to blocking water drainage canals in the peat tackle what have been basic lack of adequate swamp areas to reduce the risk of forest fires. supply of electricity and viable sources of energy for indigenous people living in remote and Meanwhile, we are assisting local and isolated areas. Mini-hydro, solar panel, wind- indigenous people to protect areas with high generated electricity are important ways to provide conservation value forests and carry out non-polluting and cheap sources of electrical documentation of Community Conserved power for isolated communities, and guarantee the right to energy of these communities.

14 Public and Media Awareness

For the public at large, the UN Climate Change • Media friendly side-events and stunts to Conference sent a clear signal that each and remind negotiators, the media, and the every one of us needs to make a contribution to general public about the importance of reduce greenhouse gas emissions by changing obtaining a global deal on climate change our behaviour. For this reason, WWF implemented and supported a variety of initiatives before, • Side and parallel events (e.g. the Heart during and after the conference, including: of Borneo, Coral Triangle Initiative, etc.). During the conference, the Heart • The Asian Young Leaders Climate Forum of Borneo was recognised by the (AYLCF), in collaboration with the British President in two of his speeches. Council and Centre for International Forestry Research (CIFOR). Young people are more creative and eager to meet this global challenge. By working with youth ‘leaders’, we can spread key messages more quickly across the community. This platform received the support of Sir Nicholas Stern.

• Partnerships with the media, including with The Jakarta Post, TV, National Geographic Indonesia and the Society of Indonesian Environmental Journalists (SIEJ) to build capacity to cover climate change issues through joint media trips, workshops, and publication. WWF-Indonesia | Annual Report FY 2007-2008

15 Forest, Freshwater and Terrestrial Species Programme

According to the UN Food and Agriculture Organization (FAO), during 2000 and 2005 Indonesia lost a 1.87 million ha of forest every year. When a forest area of that size is lost, this carries a range of serious consequences, including habitat loss for endangered species such as the Sumatran tiger and orang utans, loss of sources of livelihoods for forest-dependent communities, and loss of essential ecological functions that might lead to environmental disaster such as floods and drought.

WWF-Indonesia | Annual Report FY 2007-2008

16 WWF-Indonesia is deeply committed to reverse These efforts culminated with a landmark these trends, maintain the quality and quantity of signing of the HoB Initiative Declaration by forest and freshwater habitats, and assure the long the three governments in February 2007. term survival of endangered and endemic species. In 2007 and 2008, our Programme has sustained As a first step in turning this commitment into efforts to promote sustainable forest management action, the three countries met during 2007 and management effectiveness for national parks and 2008 to develop country-level work plans. in Sumatra, , Kalimantan, Nusa Tenggara, Currently, the three countries have agreed to and Papua. We are paying particular attention to five priorities: Trans-boundary Management, “species of concern”, including the rhino (Javan Protected Areas Management, Sustainable and Sumatran species), Bornean orang-utans, Natural Resources Management, Ecotourism Sumatran elephants and Sumatran tigers. Development, and Capacity Building.

Signalling the shift to “on the ground” activities, The ‘Heart of Borneo’— WWF-Indonesia’s HoB Programme has changed from Commitments to Action its role from coordination to implementation. The HoB National Action Plan for Indonesia Besides the island of New Guinea, the ’Heart will be completed in December 2008, under of Borneo’ (HoB) is the only place remaining the leadership of the National HoB Working in Southeast Asia where tropical rainforests Group. A Provincial HoB Working Group was can still be conserved on a very large scale—a established in 2007 to provide additional support. place where endangered species such as orang-utans, elephants and rhinos, and WWF-Indonesia is supporting the Government countless other undiscovered species continue of Indonesia to follow up on commitments to thrive. This 220,000 km² area straddles the made to donors, including: Germany, the mainly mountainous terrain of the international UK and the Asian Development Bank. border between Indonesia and Malaysia, and Examples of activities being carried out by reaches out through the foothills into adjacent WWF-Indonesia to protect HoB include: lowlands, including parts of Brunei. • the development of a forest corridor Since 2004, WWF has assisted Borneo’s three between Betung Kerihun and Danau nations (Brunei, Indonesia and Malaysia) to Sentarum national parks, conserve the Heart of Borneo through a network of protected areas and sustainably-managed • assisting the government in the review forests, and supported by a global effort of and development of island, provincial WWF-Indonesia | Annual Report FY 2007-2008 cooperation led by the Bornean governments. and district levels spatial plans,

17 FTN Indonesia at a glance • 9 forest participants managing a total forest area of 685,760 ha (416,600 ha already certified by FSC) • 23 trade participants

• the development of a new protected area in Indonesia is host to a significant wood furniture sector. The the Muller-Schwanner Forest Complex and industry, which absorbs around 7,000,000m3 of logs per year, development of ecotourism as an alternative is becoming increasingly dependent on plantation resources source of livelihood for communities. and wood imports. The most commonly used species are During this reporting period, a member of now plantation-grown teak, mahogany, pine and acacia. WWF’s Global Forest and Trade Network, Only small amounts of wood come from natural forests. PT. Sari Bumi Kusuma, received Forest Stewardship Council certification for its responsible forestry, the GFTN creates market concession located in the Heart of Borneo. conditions that help conserve forests while During this reporting period, a member of providing economic and social benefits for the WWF’s Global Forest and Trade Network, businesses and people that depend on them. PT. Sari Bumi Kusuma, received Forest Launched in 2003, WWF FTN Indonesia is working Stewardship Council certification for its with 32 companies as of June 2008 (nine forest concession located in the Heart of Borneo. participants and 23 trade participants in Java and Kalimantan). Of the trade participants, 18 Expanding the Global Forest and members are factories that produce furniture, three Trade Network members operate plywood mills, and the remaining two members produce other wood products. The Indonesian wood products sector has been under considerable pressure in recent years due to the combined effects of reduced wood supply, The Forest Conversion rising costs, and increasing competition from Programme Pushes New other Asian countries. Indonesian wood products Boundaries have generally become less competitive in the The global WWF Forest Conversion Programme international market. In Europe, demand for lies at the intersection of responsible agribusiness WWF-Indonesia | Annual Report FY 2007-2008 Indonesian wood products has decreased as a and conservation. Our focus is to enhance the result of publicity around illegal logging problems. market value of sustainable produced commodities To address the current challenges in the like palm oil and ensuring that producers implement forestry sector, WWF-Indonesia has been the principles and criteria agreed as part of the actively promoting responsible forestry Round Table for Sustainable Palm Oil (RSPO) . and linking responsible producers with These include protecting high conservation value the marketplace through the WWF Global forest areas inside the concessions, banning Forest and Trade Network (GFTN). burning as a land-clearing practice, and limiting the use of pesticides. By helping to set up private By facilitating trade links for companies sector initiatives, such as the RSPO, we are striving committed to achieving and supporting

18 Distribution of RSPO Membership: Social NGO, 9 Environmental NGO,11

Bank/investor, 9 Oil palm grower, 70

Retailer, 24

Consumer, 39 goods manufacturer Processor/trader

to reduce the damaging impacts of unsustainable considerable destruction in Acehnese forest. oil palm production on the remaining natural forest. High rates of deforestation in the province have created substantial damage in many Through our efforts, we anticipate that sustainable watersheds, leading to floods and landslides. principles and criteria will not only be adopted by the producers and the supply chain, but also by Putting the issue in the spotlight, WWF-Indonesia financial institutions, investors, and consumers. organized a seminar on Integrated Watershed Currently, WWF Indonesia is working with four Management of Krueng Peusangan, one of palm oil companies to help them implement Indonesia’s critical watersheds located in Aceh RSPO principles and criteria, including the Province, in March 2008. The purpose of this adoption of the High Conservation Value Forests seminar was to generate understanding among tool and Best Management Practices. the five local districts about the importance of Highlights in 2007-2008 an integrated watershed management plan, to introduce the process for forming a watershed  Played a role in identifying forest areas of high forum with an endorsement from the provincial conservation value in palm oil concessions government, and to establish a mutual strategy located in West, Central and East Kalimantan, and integrated Programme among the five districts. Riau (Sumatra), and Merauke (Papua). The seminar also addressed the flash floods and  Continued active participation in the Roundtable landslides that occur almost every year, evidence on Sustainable Palm Oil, playing a major role that the watershed is already in poor conditions. in the launch of RSPO certification in 2007. Our efforts to promote the achievements of  Actively participated in formulating the the Green Coast project at national level have National Interpretation of RSPO Principles resulted in an unexpected success. One of Green and Criteria (P&C) (there is a plan for Coast Programme beneficiaries, Azhar Idris, five Indonesian oil palm plantations received an ”environmental hero ambassador” to achieve certification by 2013). award by Coca-Cola, and was given the honor  Helped establish protocols for Human and to carry the Olympic Torch in Indonesia. Wildlife Conflict Mitigation, focusing on At the policy level, WWF Indonesia was appointed reducing conflicts between humans and as a member of a working group mandated by tigers, elephants, and orang-utans. provincial governments to review the existing forestry sector strategy and programme, and to An Update from WWF’s Work in provide recommendations for future improvements. Aceh We are also actively involved in the review

and revision of the provincial spatial plan. WWF-Indonesia | Annual Report FY 2007-2008 An increasing number of human-wildlife conflicts in Aceh indicate that there has been

19 planning. More recently, our input into the Heart of Borneo Land Use Plan has been adopted into Indonesia’s National Spatial Plan. The Heart of Borneo was mentioned as a “National Strategic Area” in the Government Regulation No. 28/ 2008 on National Spatial Plan, which was signed by the President of Indonesia.

The Struggle to Save Our Endangered Species Despite local conservation successes, Indonesia’s endangered species are still under threat from habitat loss, habitat fragmentation, habitat degradation, conflict with humans and illegal poaching. Tigers, elephants, rhinos and orang- Spatial Planning—Towards utans are WWF’s priority endangered species. Sustainable Land Use in The cost of the ongoing conversion of natural Indonesia forest for tree or agriculture plantations can WWF-Indonesia continues to promote the be measured by the dramatic reduction in the concepts of landscape conservation, ecoregional population of large endangered species. In Riau planning and High Conservation Value Forest Province (Sumatra), there were around 1,067- (HCVF) analysis across the archipelago. These 1,617 elephants living in 11 different locations in are powerful instruments to promote sustainable the midst 1980s. Due to natural forest conversion, land use for large area or island units. by 2007 only around 210 elephants remained, scattered in nine locations (local extinction Our role in the last few years as a partner to occurred in two locations). As recently as 1978, the government in spatial planning allowed there were 1,000 Sumatran tigers roaming around for our increasing, positive contribution to national development. For example, our input Sumatra. The population dropped to 800 tigers in on ecological and biodiversity considerations is 1985, 500 in 1994, and today there are probably expected to enrich the draft Islands Spatial Plan. less than 300 tigers remaining in the wild. During 2007 and 2008, our geographic focus included Sumatra, Kalimantan, Nusa Tenggara Meanwhile, in Kalimantan, orang-utan habitat and Papua, which are key areas for WWF- destruction has also occurred due to natural Indonesia field programmes and activities. forest conversion. Conflicts between orang- utans and humans in Kalimantan is increasing A cross-border approach between Indonesia and, as a result, these primates are illegally and Papua New Guinea has been applied in the captured, traded, killed or are sent to rehabilitation TransFly ecoregion in order to accommodate centres that are already functioning at full biodiversity conservation targets in the district capacity. In Central Kalimantan, there are now and provincial spatial plans, and secure the

WWF-Indonesia | Annual Report FY 2007-2008 around 1,000 orang-utans in two rehabilitation preservation of important community/cultural centres. Most of them cannot be released into places earmarked for development. the wild due to insufficient natural habitat. This year, our engagement with central and local governments to promote sustainable land use To protect conservation areas from encroachment, through improved spatial planning has received poaching, illegal logging, and other forest a generally good response and governmental crimes, WWF-Indonesia has continued its support. For instance, the National Spatial participation in protection patrols, conflict Planning Coordination Body has used several mitigation, promoting sustainable agriculture recommendations, including those from WWF- and sustainable natural resource utilization Indonesia, to formulate policies on spatial with communities in surrounding areas.

20 At a decision-making level, we have sustained our engagement with the government for increased recognition of areas that are critical for species survival. Our approach has emphasized the expansion of habitat networks, which consist of protected areas and pristine natural areas linked by connecting corridors. Since not all of species’ habitat can be turned into protected areas, guidelines are developed/ needed for better management practices, conflict mitigation protocols, and planning tools that decrease impacts on wildlife.

A closer look at animal life

From Sumatra to Borneo, WWF-Indonesia has played a major role in improving our understanding of the behaviour of large mammals. In 2007- 2008, through the use of camera and video “traps”, we have gained new insights into how rhinos protect their young, where elephants roam, and a better understanding of tiger populations and distribution in Sumatra.

Snapshots from the wild in Ujung Kulon

In addition to photos, a new technological breed of video traps have been providing valuable information about rhinos. Current camera and video trap placements have revealed the behaviour of three Javan rhinos—one male, a mother and her calf—in Ujung Kulon National Park, Java. The material that we have collected reveals details of rhino behaviour while wallowing, mother-calf relationships and insights into how young rhinos are protected by adults that had sofar eluded us.

Camera and video trap data is also used to study the impacts of improved habitat conditions on rhino distribution and movement. This information will be necessary to prepare the protocols to set up a second population of Javan rhinoceros outside their current habitat in Ujung Kulon National Park,

a safety measure to help prevent their extinction. WWF-Indonesia | Annual Report FY 2007-2008

21 Marine Programme

WWF-Indonesia | Annual Report FY 2007-2008 Most, if not all, of Indonesia’s capture fisheries are fully or overexploited. Adding to this problem are efforts to increase the catch of Indonesia’s fisheries, pushing fish populations ever closer to the brink of depletion. Poor fisheries management practices further increase the problem.

22 To offset the impacts of , destructive fishing, exploitation of endangered marine species and climate change, WWF-Indonesia has deployed a range of approaches to ensure a responsible use of oceans and coastal environments. A substantial part of our efforts involves strengthening marine protected areas.

Zoning Success for Wakatobi National Park

In 2007, a major achievement for WWF was the signing of the Wakatobi Marine National Park President Susilo Bambang Yudhoyono and Zoning Plan. This historic document, signed by WWF International’s Director General James Leape the Director General of Forest Protection and Nature Conservation at the Ministry of Forestry and the Wakatobi District Head, is the first of its Charting a New Course for the kind. Usually, national park zoning documents Coral Triangle are only signed by the Ministry of Forestry. The district government’s agreement to participate The ‘Coral Triangle’ refers to a roughly triangular heralds a new era towards better governance shaped region of adjacent marine zone and collaboration in national park management containing some of the best areas, 500 or more species of reef-building coral and The plan was designed through discussions important fisheries. This region covers all or and a series of public consultation events that part of the seas of six countries: Indonesia, involved all relevant stakeholders at local and Malaysia, Papua New Guinea, Philippines, national levels. The document also incorporated Solomon Islands, and Timor-Leste. a range of scientific considerations intended to For more than 20 years, WWF has been working meet the ecological needs of the Wakatobi area. at various marine sites with partners in the private The Wakatobi zoning was explicitly incorporated sector, governmental agencies and civil society to into the development of an integrated Wakatobi carry out cutting-edge marine research and policy District Land Use Plan. This gives more negotiating reform, and pioneer collaborative management of leverage to Wakatobi National Park authority. marine protected areas. The CT initiative allows Obviously, this management success in Wakatobi for the integration and magnification of WWF’s will provide an important precedent for our marine work to ensure the health of the region’s natural protected work in the rest of the archipelago. treasures, protection of key spawning grounds for important species, and sustenance of millions of livelihoods that depend on marine resources.

During this first year of the Programme’s implementation, the WWF Coral Triangle initiative further developed its strategic plan and put in place its internal governance systems. The Coral Triangle is beginning to generate substantial attention, both as an area and as a partnership programme among governments of the region. This initial momentum has mobilized substantial interest from governments outside of the Coral Triangle, as well as support from NGOs and the private sector inside the region, with initial funding commitments for a “Coral Triangle Initiative WWF-Indonesia | Annual Report FY 2007-2008 on coral reefs, fisheries and food security”.

23 Highlights in 2007-2008 keeping media attention on the issue of natural resource governance by providing at least one  Development of a conservation environmental news item per day, and Kendari plan for the Coral Triangle Pos (a local newspaper) has developed its  Establishment of a regional secretariat own environmental section named “Ekologi”. within the Indonesian government to coordinate activities over the coming year The environmental education programme led by WWF-backed FOCIL Indonesia was  Progress with the government stakeholder acknowledged by Kendari Municipality and engagement process. Indonesia hosted the the Wakatobi District Government. A total of first coordination meeting in Jakarta in May 38 schools have agreed to implement the 2008, with participants representing the six environmental curriculum and the “learning governments, and outside experts from NGOs, in nature” teaching method. Moreover, both donor governments and multilaterals. Jakarta governments have allocated funding to develop Draft of a Coral Triangle Plan of Action adopted. teaching instruments including learning materials, The World Oceans Conference, to be hosted by syllabus, teachers’ training and a pilot school Indonesia in May 2009 provides a key opportunity in Wakatobi. FOCIL Indonesia has become the for a Coral Triangle Presidential Summit to adopt main partner of Kendari Municipality for garbage the plan of action and to announce several management, while it is also providing a learning globally significant conservation achievements. centre for teachers, students and educators.

The Asian Development Bank (ADB) is now WWF-Indonesia highlighted these local leading discussions among donors to create achievements at national level through the necessary bridges between bilateral media visits and campaign. Almost all and multilateral donors. Clearly, ADB is major national TV stations and newspapers increasing donor comfort level to invest into were engaged in covering environmental the initiative. Already, the Global Environment issues and have been very supportive. Facility and ADB have committed funds. To increase awareness of marine and fisheries issues, the WWF-Indonesia Marine Programme Public Education and has been working with the WWF Marketing, Communications Activities Membership and Environmental Education division. In promoting sustainable seafood This year, the WWF project Strengthening consumption, responsible marine ecotourism Outreach and Education Network for Natural and the importance of marine ecosystems, we Resource Governance in Sulawesi continued organized movie screenings (e.g. Green Screen in promoting environmental issues through Manado), exhibitions and education-entertainment newspapers, television and radio, and has activities (e.g. Bobo Fair, Cozy Street Corner) expanded to South Sulawesi. In partnership with in large cities like Jakarta, Bandung, Manado Lestari Foundation in North Sulawesi and Yayasan and Kendari. In these efforts, we have received ELSIM in South Sulawesi, the programme has support from notable public figures, such as raised awareness among the general public Nugie, Jamaica Café a cappella, and others.

WWF-Indonesia | Annual Report FY 2007-2008 about the threats from mining, climate change and sustainable fisheries on the island. PhotoVoices in partnership with WWF- Indonesia implemented an innovative visual and WWF’s fully supported Multi-Media-Machine (M3) conservation programme in Lamalera (Lembata) campaign programme in Kendari has expanded where local people were empowered to take its collaboration with Kolaka Municipality, Bau- pictures of their place, culture, traditions and Bau Municipality and Walhi Sultra (Friends ways of living in relation to the environment and of the Earth ). Two major natural resources. During 2008, the pictures electronic media outlets, Kendari TV and Swara were exhibited in Jakarta and Bali and the Alam Radio, showed renewed commitment to people of Lamalera shared glimpses of their lives and unique whale-hunting traditions.

24 Rescuing Marine Turtles from Climate Change

For the last five years, WWF-Indonesia’s Marine documented reduced hatching success in recent Turtle Programme has focused on two priority years. High sand temperatures (up to 34 ۫ C) have species, leatherback turtles and green turtles. Our been recorded, explaining the hatching failure of priorities: curb the most significant threats and some of the nests. Continued monitoring of sand ensure effective protection at the most critical sites temperature and sex ratio assessments will be for both species. We do this by protecting critical carried out in collaboration with the University of habitat using marine protected areas, promoting a Papua. reduction of direct take by reducing demand (meat and eggs) and helping to reduce indirect take from In the wake of turtles fishing vessels (‘bycatch’). With ocean temperatures on the rise, there are Global warming is perhaps the greatest long-term concerns of changes in ocean currents, especially threat to marine turtles. While some conservation for routes for females returning to nest. For WWF, gains have been made for the species in terms of tracking turtles’ migration pathways allows us to nesting beach protection, reductions in fisheries by identify their critical habitats and to protect them catch and reduction of consumption, new threats throughout their life cycle. are appearing. These include projected inundation Making Nesting Beaches Stronger of nesting beaches from rising sea levels, more storms, and a reduction in hatching success and Protecting nesting beaches and the forest behind skewed sex ratios because of temperature shifts. them is a good start to secure a safer habitat for turtles. Beaches can then ‘move’ landward as Sand temperature skews turtle egg sex ocean levels rise, sustaining their role in providing ratios habitat for nesting turtles. Hence, a more flexible With climate change bringing new pressures on turtle-based protected area should be anticipated the species, turtles and their habitat must be when designing a marine protected area that carefully monitored. This allows biologists and includes marine turtles. conservationists to react more quickly when Through these activities, we need to maximize the beaches suddenly become uninhabitable or food chances that every egg hatches, every baby turtles sources become unavailable. Through a long-term lives, so that marine turtles can survive in the face beach monitoring Programme at Jamursba Medi, WWF-Indonesia | Annual Report FY 2007-2008 of new challenges brought by climate change. a leatherback nesting beach in Papua, we have

25 Governance, Community and Corporate Engagement “Influencing Economic Drivers and Policies”

2007 and 2008 have seen high price rises for almost all basic and key commodities. Compared with 2003 records, oil prices went up 300 percent, corn 70 percent and copper 360 percent. According to the International Monetary Fund, the prices for non-fuel primary commodities have risen by 50 percent since early 2007. WWF-Indonesia | Annual Report FY 2007-2008 So what’s the connection with the environment? In 2008, an Indonesian delegation attended the Production of commodities to meet growing Conference of Parties for Convention of Biological demand is a major driver of environmental Diversity (CBD) in Bonn, Germany. At this event, the degradation and biodiversity loss. But WWF Action Plan for the Heart of Borneo was launched believes that robust economic growth and with the attendance of the Secretary General of a healthy, functional environment can go CBD and the Germany Delegation. WWF-Indonesia hand in hand if sustainability principles are provided assistance to the Indonesian government applied and the right policies are in place. during the discussions at both the main event and hand in hand if sustainability principles are other side-events. applied and the right policies are in place.

26 To highlight Indonesia’s commitment to mitigate climate change, the President of Indonesia launched the “Indonesia Menanam” initiative (reforestation programme). In the meantime, WWF also launched NEWtrees and MyBabyTree initiatives, whereby the public can participate by planting trees online and monitoring their growth using Google Earth.

With companies In the policy arena...

WWF has promoted sustainable approaches A provincial regulation on watershed and initiatives such as the Roundtable on management issued in March 2008 by the Sustainable Palm Oil and Forest Stewardship East Nusa Tenggara Provincial government Council forest certification through the Nusa Hijau represents a real breakthrough for the region, initiative. Through these schemes, corporations known as one of the driest areas in Indonesia. strive towards more sustainable practices and The issue of water management will minimize their impacts on the environment. become increasingly crucial as the impacts of climate begin to build up. WWF-Indonesia For non-extractive businesses, WWF-Indonesia will strengthen its role and keep providing has begun offering “Green Office,” a series systematic assistance to local governments of simple steps and actions to limit energy that commit to sustainable development. One consumption and optimize office management example is the Memorandum of Understanding according to environmental principles. Green for collaboration between Malinau District Office is suitable for small and large offices (Kalimantan) and WWF, signed in May 2008. in both the private and public sector, and promotes practical, green measures regarding With communities... energy, water and paper use among others. Initiatives such as “Green Office” strengthen Local communities are key stakeholders in

public, and hence consumer, awareness and natural resource management and can effectively WWF-Indonesia | Annual Report FY 2007-2008 interest in environmental sustainability. contribute to the preservation of important

27 conservation landscapes.. WWF-Indonesia has ecoregion in Papua, and the Mutis water facilitated and supported the Alliance of the catchment region in Timor. These efforts reflect Indigenous Peoples of the Highlands of Borneo a growing approach within WWF to recognize (FORMADAT), a trans-boundary constituency local and indigenous communities as legitimate of local people proposing a vision of sustainable right-holders and partners in development and development and conservation for their land conservation initiatives that affect their land. in the Heart of Borneo. We have conducted similar efforts in the TransFly, trans-boundary

NEWtrees and My Baby Tree Forest Restoration Programme

WWF-Indonesia has two new reforestation programmes under way, My Baby Tree and NEW trees, which are carried out in protected areas and buffer zones.

Mybabytree initiative was developed by WWF-Indonesia and JWT (a prestigious global advertising agency) to persuade individuals concerned with deforestation issues and climate change to participate in reforestation by purchasing trees online via the My Baby Tree website (www.mybabytree.org).

Meanwhile, the NEWtrees initiative allows companies that meet WWF criteria (regarding green policy) to restore the forests. This is a joint initiative by WWF-Indonesia, Nokia and 272 hectares for Garuda Indonesia, Nokia and Equinox Publishing to replant trees in degraded Surya Palacejaya, a quality paper distributor. areas of protected areas throughout Indonesia. Next, NEWtrees will expand to protected NEWtrees and My Baby Tree have developed forests on Mount Rinjani, Lombok (100 a proprietary mechanism for this reforestation hectares will be planted with the support of WWF-Indonesia | Annual Report FY 2007-2008 initiative. Every hectare (100m x 100m) contains Nokia) and in the buffer zone of Ujung Kulon 400 trees planted at 5-metre intervals. The cost per National Park, West Java (50 hectares on tree is IDR 50,000 or IDR 20,000,000 per hectare. behalf of the Ministry of State Enterprises).

in 2008, the My Baby Tree initiative aims to WWF-Indonesia aims to have 1,750 ha planted per plant 1,600 trees on 4 hectares in Sebangau year through these reforestation initiatives. With National Park, Central Kalimantan. Meanwhile, more corporations expressing interest in NEWtrees, NEWtrees has already planted 130 hectares for there are positive signs that this target will be met. Garuda Indonesia and will be planting another

28 Membership

In 2007 and 2008, the WWF-Indonesia family has grown even more. By making forays into a wide range of audiences that range from kids to adults, we are bringing the ‘panda’ to an ever growing concerned public.

Our first membership category, Junior The newest type of membership is “Nature Conservationist, is aimed at pupils and is based on Guardian”. Every Nature Guardian donates the “WWF Goes to School” programme. 2007-2008 on a monthly basis to support our work. saw an increase of more than 6,000 new members. Started in October 2006 in Jakarta, this programme has expanded to other cities and The “Nature Buddy” category targets young recruited new supporters successfully. adults and relies on WWF publications for recruiting. The number of members in this In addition, our membership programmes category has stayed relatively constant, with have been boosted with donations from a modest growth of 300 members per year. other sources such as the Coca-Cola Foundation, UBS and Ranch Market. The WWF-Indonesia member family Highlights in 2007-2008 Active Members Supporters as of April 2008  Partnered with Ranch Market, a major player in the high-class supermarket industry in Junior Conservationist 6,627 921 Indonesia, with a “Green Mission” campaign that Nature Buddy 488 330 includes reducing plastic bag use, promoting organic food and a donation programme. WWF-Indonesia | Annual Report FY 2007-2008 Nature Guardian 6,174 3,355

29  Carried out regular events such as S.O.S  The WWF-Indonesia membership (Save Our Species) and the “Hot Blog division organized two trips for supporters for Cool Earth” competition to sustain our —one to Ujung Kulon National Park relationship with supporters and expand and another to Krakatau Island. our membership base. Those events were sponsored by The Coca-Cola Foundation.  Launched a supporter website, www. supporterwwf.org, which has averaged more  Established additional partnerships with than 180,000 hits per month, and continued academic institutions. Activities include the our SAlam (Sahabat Alam) newsletter and “Green Screen” event with the Bandung Institute e-newsletter as our quarterly bulletin of Technology and Lampung University.

Green Shopping with WWF The WWF-Indonesia Merchandising Division plays an important role in raising public awareness. The Indonesian market is receptive to the idea of donating to WWF by buying WWF products.

This year, the merchandise programme ran a campaign revolving around changing customers’ behaviour. The “Proud to be a Green Shopper” campaign encouraged public action to reduce emissions and their carbon footprint. Packaged in a popular WWF-Indonesia | Annual Report FY 2007-2008 and fun format, the campaign delivered information and practical tips for being a ‘green shopper’, while at the same time encouraging consumers to donate for WWF’s conservation work around the archipelago.

To support the campaign, WWF-Indonesia kept a regular

30 schedule at popular shopping malls with activities focusing on reusable waste, ‘green’ storytelling, trivia quizzes, carbon calculators, and adopt-a- tree. Our fundraising efforts in the context of these campaigns have yielded positive results.

These activities caught the attention of several companies. Citibank Credit Card is currently using WWF merchandises for its Point Reward Programmes. Now, Citibank card holders can redeem their points with various WWF Panda products.

Despite these achievements, we still face challenges in marketing environmental issues to urban people. There is still limited understanding of the role of conservation in protecting valued ecosystems and endangered species, and in preserving the quality of life . This situation calls for an integrated marketing and

awareness strategy to try to draw the highest sympathy WWF-Indonesia | Annual Report FY 2007-2008 from the public in achieving WWF-Indonesia’s goal.

31 Communications & Outreach

Communications plays a crucial role in linking public response towards our conservation goals. This year, WWF-Indonesia has expanded its collaborations with advertising and public relations agencies on a pro- bono basis for our Nature Talks media campaign.

WWF is a member of Climate Action Network “Communications and Outreach” implemented (CAN), an association with more than 400 NGO a series of events towards World Earth Day members worldwide. As a CAN member, WWF- 2008 known locally as Bumi-ku Satu – “One Indonesia organized stunts at the Bali Climate Planet Living”. Showcasing to the general public Conference to get public attention on specific what WWF-Indonesia does to conserve our issues. The stunt events included Giant Snails environment and to strengthen our constituencies – to emphasise the slow pace in negotiations, this year, WWF-Indonesia organised a “Green Penguins – to remind us that the Arctic is Screen”, screening of environmental movies, melting, a Thermometer – encouraging us to throughout Indonesia. “Green Screen” was turn down the heat, Capoeira – to fight climate shown mostly in campuses across Indonesia, change and Burst CO2 Balloon – to remind e.g. Institut Teknologi Bandung (Bandung), the impacts of our footprints. Prezz and Jazz Universitas Lampung (Lampung), Universitas Sam took a central way to thank media in supporting Ratulangi (Manado), Universitas Mulawarman and working together with us throughout this (Balikpapan), but also in Aksara Bookshop, Coca- semester featuring Indonesian jazz musician Cola Auditorium (Jakarta and its outskirts).

WWF-Indonesia | Annual Report FY 2007-2008 and composer: Indra Lesmana and the Kayon. He distributed 100 special edition WWF-Kayon CD albums to our guests complete with WWF logo. Finally, exclusively for Government representatives, WWF-Indonesia invited Garin Nugroho, a prominent cultural analyst and film director, with Braja Sandhi Balinese traditional dance troupe to present “Under the Trees”, a story based on a Lontar leaf ancient legend.

32 Highlights in 2007-2008 messages to “turn down the heat” are well perceived nationally, based on our strategy to  Secured intensive media coverage leverage the UN Climate Change Conference. in the lead-up to the UN Climate Change Conference in Bali.  A Memorandum of Understanding was signed between WWF-Indonesia and  Nature Talks Public Service Announcements Garuda Indonesia for a second replanting on Metro TV channel with 900 spots, programme in early 2008, in collaboration 8 talk-shows and 12 episodes of eight with the Ministry of Forestry and the Central field sites with Metro TV’s EXPEDITION Kalimantan government. This event was programme during a period of 9 months promoted in the Garuda in-flight magazine.

 Twelve episodes at 12 field sites on  Equinox donated reams of 100% Trans TV’s Jelajah/ EXPLORATION recycled copy paper and Subur donated programme during a 9-month period their 100% soy ink to print the WWF- Indonesia Annual Report 2005-2006.  Organized press conferences and field trips to national parks in Tesso Nilo (Riau),  HSBC approved to help “WWF Goes to Sebangau (Kalimantan) and West Bali, leading School” and for the publication of a teacher’s to coverage through articles in mainstream handbook for elementary schoolchildren, Indonesian media, including on-line media with the Ministry of Education.

 Public Service Announcement publications once a month for 6 months in the Jakarta Post, Indonesia’s English-speaking daily. WWF-Indonesia | Annual Report FY 2007-2008

 Initial responses have shown WWF-Indonesia

33 Environmental Education Programme, from awareness building to education for sustainable development

For many years now, WWF-Indonesia has been building an environmental

education program to enable students and teachers to better participate

in achieving our organisation’s mission. The Environmental Education WWF-Indonesia | Annual Report FY 2007-2008

Programme is expected to increase public awareness and knowledge about

environmental issues and problems. In doing so, it provides the public

with the necessary skills to to analyze environmental issues, engage in

problem-solving, and take actions to sustain and improve the environment.

34 During 2007-2008, the environmental education This year, the long-established “WWF Goes to and the Heart of Borneo Programme agreed to School Programme” secured funding from HSBC conduct environmental education activities in the to continue visits to elementary schools, and Heart of Borneo: Kutai Barat (East Kalimantan), raise environmental awareness amongst younger Murung Raya and Katingan (Central Kalimantan), generations. The division has also sustained its and Melawi (West Kalimantan). These activities, annual Eco Camp Programme for school children. started in March 2008 and include developing and adopting a local school curriculum, providing To deal with the growing needs of the WWF- assistance to green schools, and training teachers Indonesia thematic work, the Environmental and communities. This programme was shared Education Programme has been supporting at the United Nations Environment Programme other projects. This includes the development of (UNEP) Communication, Education and Public environmental education modules in Alor Solor, Awareness (CEPA) Fair in conjunction with the training on High Conservation Value Forest Convention of Biological Diversity Conference (HCVF) for the firm PT LONSUM in Medan of Parties in Bonn, Germany, in May 2008. (Sumatra) and Palembang (South Sumatra). Meanwhile, we also already have environmental education officers and activities at our sites. WWF-Indonesia | Annual Report FY 2007-2008

35 Financial Report

THE WWF INDONESIA FOUNDATION STATEMENTS OF FINANCIAL POSITION JUNE 30, 2008 AND 2007

2008 2007 (Unaudited) (Audited) Rp Rp

ASSETS

CURRENT ASSETS Cash and cash equivalents 25,431,153,200 13,974,044,896 Project funds 3,143,549,324 3,290,424,126 Accounts receivable from donors 4,376,164,420 4,692,606,136 Inventories 90,435,141 68,409,800 Advances - net of allowance for doubtful accounts of Rp 202,583,107 in 2007 1,613,652,613 1,299,402,137

Total Current Assets 34,654,954,698 23,324,887,095

NONCURRENT ASSETS Restricted temporary investment - 5,430,079,246 Property and equipment - net of accumulated depreciation of Rp 5,027,716,682 in 11,406,903,412 11,229,026,879 2008 and Rp 25,987,718,796 in 2007

Total Noncurrent Assets 11,406,903,412 16,659,106,125

TOTAL ASSETS 46,061,858,110 39,983,993,220

LIABILITIES AND NET ASSETS

CURRENT LIABILITIES Accounts payable 2,416,402,434 2,096,203,065 Accrued expenses 20,029,120,901 13,579,775,471 Unearned revenues - 442,806,092

WWF-Indonesia | Annual Report FY 2007-2008 Total Current Liabilities 22,445,523,335 16,118,784,628

NET ASSETS Unrestricted 18,722,383,014 16,320,793,189 Restricted 4,893,951,761 7,544,415,403

Total Net Assets 23,616,334,775 23,865,208,592

TOTAL LIABILITIES AND NET ASSETS 46,061,858,110 39,983,993,220

See accompanying notes to the financial statements which are an integral part of the financial statements.

36 THE WWF INDONESIA FOUNDATION STATEMENTS OF ACTIVITIES FOR THE YEARS ENDED JUNE 30, 2008 AND 2007

2008 (Unaudited) 2007 (Audited)

Restricted Unrestricted Total Restricted Unrestricted Total Rp Rp Rp Rp Rp Rp REVENUES, GAINS AND THER SUPPORT Donations 110,021,400,036 987,892,027 111,009,292,063 98,569,341,002 1,396,394,812 99,965,735,814 Interest income - 597,024,129 597,024,129 - 1,150,183,323 1,150,183,323 Foreign exchange gain - net - 3,082,108,618 3,082,108,618 - 2,484,627,674 2,484,627,674 Others 134,237,650 3,780,606,512 3,914,844,162 - 2,697,719,150 2,697,719,150

Total Revenues 110,155,637,686 8,447,631,286 118,603,268,972 98,569,341,002 7,728,924,959 106,298,265,961

EXPENSES Project staff costs 34,914,929,155 - 34,914,929,155 32,867,746,003 19,964,474 32,887,710,477 Grants to non-WWF entities 17,237,788,544 44,500,000 17,282,288,544 20,057,821,965 - 20,057,821,965 Meetings and conferences 13,903,244,498 745,258,494 14,648,502,992 9,565,662,927 - 9,565,662,927 Office operating costs 12,843,553,656 3,287,378,095 16,130,931,751 10,645,518,991 - 10,645,518,991 Professional fees 7,909,020,947 655,055,603 8,564,076,550 7,819,818,579 398,701,272 8,218,519,851 Field costs 6,828,153,678 - 6,828,153,678 4,429,110,782 - 4,429,110,782 Education and training 6,208,066,689 462,172,166 6,670,238,855 6,870,050,058 44,695,330 6,914,745,388 Travel and subsistence 5,249,778,587 475,643,227 5,725,421,814 4,673,933,376 1,055,257,967 5,729,191,343 Vehicle and equipment 2,693,825,007 - 2,693,825,007 2,378,287,067 - 2,378,287,067 Printing and publication 2,021,763,894 317,818,228 2,339,582,122 541,658,842 2,123,680,180 2,665,339,022 Depreciation 1,871,166,872 - 1,871,166,872 949,707,159 - 949,707,159 Non-project staff costs 830,834,282 51,120,650 881,954,932 1,322,568,866 - 1,322,568,866 Audio/Video production 293,975,517 7,095,000 301,070,517 265,107,915 7,095,000 272,202,915 Provision for doubtful advance accounts - - - - 202,583,107 202,583,107

Total Expenses 112,806,101,326 6,046,041,463 118,852,142,789 102,386,992,530 3,851,977,330 106,238,969,860

NET INCREASE (DECREASE)

IN NET ASSETS (2,650,463,640) 2,401,589,823 (248,873,817) (3,817,651,528) 3,876,947,629 59,296,101

NET ASSETS AT BEGINNING OF YEAR 7,544,415,403 16,320,793,189 23,865,208,592 11,362,066,931 12,443,845,560 23,805,912,491

NET ASSETS AT END OF YEAR 4,893,951,763 18,722,383,012 23,616,334,775 7,544,415,403 16,320,793,189 23,865,208,592

See accompanying notes to the financial statements which are an integral part of the financial statements. 2008 (Unaudited) 2007 (Audited) Deficit amount is mostly due to the adjustment of fixed assets revaluation based on fixed assets opname, which does not affect operational fund. Fixed assets opname were done by WWF-Indonesia Asset Management Ad Hoc team, reviewed and approved by auditor. The adjustment is needed to conform with Indonesian Accounting Principles.

The Financial Statement of WWF-Indonesia Foundation for year ended June 30, 2007 has 37 been audited by Osman Bing Satrio & rekan, member of Deloitte Touche Tomatsu Partners in Conservation

We would like to extend our gratitude to • Directorate General for Internationale Samenwerking (DGIS) all our partners in conservation: • DiStefano • Dr. Goetz – Germany Government, University, and Research Institution Partners • European Union (EU) • Government of Brunei Darussalam • Finnish Ministry of Foreign Affairs • Government of Malaysia • Ford Foundation • Ministry of Agriculture • HSBC • Ministry of Home Affairs • International Rhino Foundation (IRF) • Ministry of Finance • International Red Cross (US) • Ministry of Foreign Affairs • International Tropical Timber Organization (ITTO) • Ministry of Forestry • IUCN Forest Conservation Programme • Ministry of Marine Affairs and Fisheries • Johnson and Johnson and Tudor Foundation • Ministry of Public Works • JP Morgan Chase • Ministry of Trade and Industry • National Geographic • State Ministry for the Environment • Natural Museum-Japan • Coordinating Ministry for the Economy • Network of Aquaculture Centres in Asia Pasific • Coordinating Ministry for Political, Legal and Security Affairs • National Oceanic & Atmospheric Administration (NOAA) • National Development Planning Board (BAPPENAS) • Natural Livelihood Resources and Poverty • National Institute of Sciences (LIPI) Alleviation (NLRPA) Consortium • National Spatial Planning Coordination Board (BKPRN) • New Zealand Aid (NZAID) • Bogor Agricultural University (IPB) • Nokia Pte Ltd Representative Office in Indonesia • Columbia University • PT. Garuda Indonesia Tbk. • Gadjah Mada University • Royal Danish Embassy • Mulawarman University (Unmul) • Rhino & Tiger Conservation Fund • Nusa Cendana University (UNDANA) Kupang • Sall Foundation • Pasundan University – Research Center • Save The Tiger Fund (STF) for Food Technology and Industry • Seacology Foundation • Sam Ratulangi University • Swedish International Development • Sorong Fisheries Academy (APSOR) Cooperation Agency (SIDA) • Tanjungpura University • Tahija Foundation • Udayana University • The David and Lucille Packard Foundation • University of Indonesia • The European Union (EU) • University of Lampung (Unila) • TRAFFIC South East Asia • University of Mataram • Wetlands International • University of Papua • World Agroforestry Centre, ICRAF • Provincial and District Governments in • Western Pacific Regional Fishery all WWF-Indonesia work sites Management Council (WPRFMC) • WWF-Australia

WWF-Indonesia | Annual Report FY 2007-2008 Funding Partners • WWF-Austria • American Association for Zoo Keepers (AAZK) • WWF-Canada • Australian Center for International • WWF-China Agricultural Research (ACIAR) • WWF-Denmark • Asian Rhino Conservation Program (ARCP) • WWF-Finland • BMZ - Federal Ministry for Economic Co- • WWF-Germany operation and Development of Germany • WWF-Hongkong • British Embassy • WWF International • Canadian International Development Agency (CIDA) • WWF-Indochina Program Office • Danish International Development Agency (Danida) • WWF-Japan • Department for International Development (DFID) • WWF-Malaysia • Critical Ecosystem Partnership Fund (CEPF) • WWF-Netherlands • Center for International Forestry Research (CIFOR) • WWF-New Zealand • Department for International Development (DFID) • WWF-Philippines • Deutsche Gesellschaft fur Technische • WWF-Sweden Zussammenarbeit (GTZ) • WWF-Switzerland

38 • WWF-South Pacific Program Office • Sawit Watch • WWF-Thailand • SHK-Kalbar • WWF-United Kingdom • SHK-Kaltim • WWF-United States • SUCOFINDO • World Bank • The Nature Conservancy (TNC) • United Nations Development Programme (UNDP) • The World Bank-IFC • USAID • Tropenbos International • US Fish and Wildlife Service (USFWS) • Tropical Forest Foundation (TFF) • Walhi (Friends of the Earth) Program Partners • World Fish Center • AUSAID/ACCESS • Yayasan Badak Indonesia (YABI) • AMAN (Indonesian Indigenous People Alliance) • Yayasan Dian Tama • ARuPA • Yayasan Lestari • Asian Rhino and Elephant Action Strategy (AREAS) • Yayasan Padhi • Conservation International Indonesia • Yayasan Pilang • Care Indonesia • Yayasan Riak Bumi • Center for International Forestry Research (CIFOR) • Yayasan Terangi • Environment Partnership Funds (DML) • Yayasan TAKA • Equinox Publisghing • Yayasan Watala • Forest Stewardship Council (FSC) • Yeinan Tribal Council • Forum for Sumatra Spatial Planning (For TRUST) • Yull Bule Gebze, Tribal Leader of Malind • Authority • Private sectors partners • Global Coral Reef Monitoring Network • Media Networks • Global Forestry Services (GFS) • and all our local partners and local communities that are • International Finance Corporation (IFC) Pensa working with WWF-Indonesia in all program locations • Indonesian Ecolabeling Institute (LEI) • Indonesian Ecotourism Network (INDECON) Marketing Partners • Indonesia International Rural and Agricultural • Plaza Senayan Development Foundation (INIRADEF) • Senayan City • Indonesian Media Networks • Grand Indonesia • ICRAFT • Kelapa Gading Mal • Indonesian Palm Oil Commission (IPOC) • Margo City Depok • Indonesian Tuna Longline Association • Botani Square, Bogor • Indonesian Tuna Association • Mal Taman Anggrek • Islamic Foundation for Ecology and • Plaza Blok M Environmental Science (IFEES) • Citibank • JIKALAHARI • Bank NISP • JKTI (Indonesian Traditional Wisdom • B-Edutainment Network) West Kalimantan Region • Hakuhodo • Kanume Tribal Council • PT APPCO Direct • Komnasko Laut • KOMPAKH (local tour operator), Kapuas Our Honorary Members : Hulu, West Kalimantan • Nugie • Malind Anim Tribal Council in Merauke • Charles Bonar Sirait • National Park Management Authorities • Nadine Chandrawinata in all WWF-Indonesia work sites • Marcel Chandrawinata • PERSEPSI • Mischa Chandrawinata • Papuan Traditional Council • Surya Saputra • Parisadha Hindu Dharma • Nirina Zubir • Photovoices (USA) • PRCF Indonesia, West Kalimantan Our Partners for Bumiku Satu : • Rain Forest Alliance-Smart Wood • Blitz Megaplex WWF-Indonesia | Annual Report FY 2007-2008 • Reef Check Indonesia Network • Jive Entertaintment • Roundtable on Sustainable Palm Oil (RSPO)

39 WWF-Indonesia’s vision is “Conservation of Indonesia Yayasan WWF-Indonesia biodiversity for the well-being of present and future generations”. Our mission is to conserve biodiversity and Kantor Taman A-9, unit A-1 reducing human impact through: Kawasan Mega Kuningan 1. Promoting strong conservation ethics, awareness and Jakarta 12950 action in Indonesia society. Indonesia 2. Facilitating multi-stakeholder’s efforts to preserve biodiversity & ecological processes on ecoregional scales. Phone (+62 21) 576 10 70 3. Advocating for policies, laws and law enforcement that Fax (+62 21) 576 10 80 support conservation. E-mail: [email protected] 4. Promoting conservation for the well-being of people, through sustainable use of natural resources.

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